Method, computer-readable recording medium, and system for product advertisement on e-commerce platform

Abstract

The present disclosure includes a method for advertising products on an e-commerce platform performed by at least one processor. The method for advertising products includes the steps of: assigning partner identification information to a partner who intends to advertise products purchased on the e-commerce platform at a specific offline-based location; receiving a registration request for one or more advertising target products to be advertised at the specific location from a terminal associated with the partner; mapping the advertising target products to the partner identification information; and providing a first reward pre-set to the partner when the advertising target products are sold through a trigger object placed at the specific location and inducing access to the e-commerce platform, wherein the trigger object may include partner identification information.

Description

Technology Field

[0001] The present disclosure relates to a method for advertising products on an e-commerce platform, a computer-readable recording medium, and a system. Background Technology

[0002] With the advancement of the Internet and mobile environments, various e-commerce platforms are emerging, allowing consumers to search for and purchase products without being restricted by location or time. In this e-commerce environment, sellers are actively utilizing product advertisements to increase product visibility and improve conversion rates.

[0003] Existing e-commerce platforms typically feature a structure that displays advertising products in search results, recommendation areas, and banner sections, which is achieved by inserting ads into fixed ad slots or predetermined locations. Furthermore, targeted advertising techniques based on users' search keywords or purchase history are also being applied.

[0004] In addition, existing e-commerce platforms operate affiliate marketing programs (e.g., Partners Programs) that anyone, including general users, bloggers, and influencers, can participate in. For example, if a partner who has entered into a partnership promotes a product of the e-commerce platform online and leads to a sale, the partner is provided with a certain reward.

[0005] However, since product advertising is primarily conducted online, the effectiveness of the advertisement is minimal for those who have difficulty using the internet, and there is a problem where the effectiveness of the advertisement is relatively weak amidst the flood of advertisements and promotions in the online market. The problem to be solved

[0006] The present disclosure provides a product advertising method, a computer-readable recording medium, and a system for an e-commerce platform that links online and offline advertising to solve the aforementioned problems. means of solving the problem

[0007] The present disclosure may be implemented in various ways, including a method, an apparatus (system), or a computer program stored on a readable storage medium.

[0008] A method for advertising products on an e-commerce platform, performed by at least one processor according to one embodiment of the present disclosure for solving technical problems, comprises: assigning partner identification information to a partner who intends to advertise products purchased on the e-commerce platform at a specific offline-based location; receiving a registration request for one or more advertising target products to be advertised at the specific location from a terminal associated with the partner; mapping the advertising target products to the partner identification information; and providing a first reward pre-set to the partner when the advertising target products are sold through a trigger object placed at the specific location and inducing access to the e-commerce platform, wherein the trigger object may include partner identification information.

[0009] According to one embodiment of the present disclosure, a method for advertising products on an e-commerce platform further comprises the steps of receiving business type information from a terminal associated with a partner logged into the e-commerce platform and receiving information associated with a specific location, and the step of assigning partner identification information may include the step of assigning partner identification information based on information associated with a partner and information associated with a specific location.

[0010] According to one embodiment of the present disclosure, the trigger object may include at least one of a QR code or a wireless communication tag placed adjacent to the advertised product.

[0011] According to one embodiment of the present disclosure, a trigger object may be mapped to one advertising target product or a plurality of advertising target products.

[0012] According to one embodiment of the present disclosure, a method for advertising products on an e-commerce platform further comprises the step of providing a first user interface to a terminal associated with a partner for managing advertised target products registered at a specific location, and the first user interface may include a list of advertised target products registered in association with the specific location and an item for adding, modifying, or deleting advertised target products associated with the specific location.

[0013] According to one embodiment of the present disclosure, a product advertising method of an e-commerce platform further comprises the step of providing a second user interface for managing advertised target products registered at a specific location to a terminal associated with a partner, wherein the second user interface may include at least one of a list of advertised target products registered associated with a first trigger object, an item for adding or deleting advertised target products associated with the first trigger object, a list of advertised target products registered associated with a second trigger object, or an item for adding or deleting advertised target products associated with the second trigger object.

[0014] According to one embodiment of the present disclosure, a product advertising method of an e-commerce platform further includes the step of registering information associated with a specific location, and the information associated with the specific location may include at least one of Global Positioning System (GPS) information or wireless communication setting information of the specific location.

[0015] According to one embodiment of the present disclosure, a method for advertising a product on an e-commerce platform may further include the step of providing a pre-set second reward to a partner when the e-commerce platform is accessed through a trigger object and a product different from the advertised product is sold.

[0016] According to one embodiment of the present disclosure, a product advertising method of an e-commerce platform may further include the step of providing information associated with an advertising target product mapped to a trigger object to a terminal of a user who accesses the e-commerce platform through a trigger object.

[0017] According to one embodiment of the present disclosure, the step of providing information associated with an advertised product may include, when there are multiple advertised items mapped to a trigger object, the step of providing information associated with multiple advertised items based on specific conditions.

[0018] According to one embodiment of the present disclosure, a product advertising method of an e-commerce platform may further include the steps of receiving a search request from a terminal of a visitor for an advertised product of a partner placed around the location of the visitor's terminal, and providing information associated with the advertised product of a partner within a preset range based on the visitor's terminal.

[0019] According to one embodiment of the present disclosure, the step of providing information associated with a partner’s advertised product may include the step of recommending a specific location where the advertised product is placed based on specific conditions.

[0020] According to one embodiment of the present disclosure, a product advertising method of an e-commerce platform may further include the steps of determining a characteristic group associated with a specific location of a partner and recommending a product that satisfies a specific condition among the products associated with the characteristic group to a terminal associated with another partner of the characteristic group.

[0021] According to one embodiment of the present disclosure, a computer-readable recording medium may be provided for storing a computer program to execute a product advertising method of an e-commerce platform on a computer.

[0022] According to one embodiment of the present disclosure, an information processing system comprises a memory and a processor connected to the memory and configured to execute at least one computer-readable program included in the memory, and the at least one program may include instructions for assigning partner identification information to a partner who intends to advertise a product purchased on an e-commerce platform at a specific offline-based location, receiving a registration request for one or more advertising target products to be advertised at the specific location from a terminal associated with the partner, mapping the advertising target products to the partner identification information, and providing a first reward pre-set to the partner when the advertising target products are sold through a trigger object placed at the specific location and inducing access to the e-commerce platform.

[0023] According to one embodiment of the present disclosure, at least one program may further include instructions for receiving operator type information from a terminal associated with a partner logged into an e-commerce platform and receiving information associated with a specific location. Effects of the invention

[0024] According to one embodiment of the present disclosure, product advertising can be effectively delivered to consumers who are not familiar with online services by conducting product advertising in conjunction with offline services.

[0025] According to one embodiment of the present disclosure, since a potential buyer of a product can purchase the product by actually examining and touching the product in person offline, customer predictions regarding the product can be more accurate than purchasing the product online without actually seeing the product, and the frequency of requests for exchange or return can be reduced, thereby enhancing user convenience.

[0026] The effects of the present disclosure are not limited to those mentioned above, and other unmentioned effects will be clearly understood by a person skilled in the art to which the present disclosure pertains (referred to as "person skilled in the art") from the description in the claims. Brief explanation of the drawing

[0027] Embodiments of the present disclosure will be described with reference to the accompanying drawings described below, wherein similar reference numerals indicate similar elements, but are not limited thereto. FIG. 1 is a drawing illustrating an example of a product advertising method of an e-commerce platform according to one embodiment of the present disclosure. FIG. 2 is a schematic diagram showing a configuration in which an information processing system is connected to communicate with a plurality of user terminals in order to provide a method for advertising products in conjunction with offline according to one embodiment of the present disclosure. FIG. 3 is a block diagram showing the internal configuration of a user terminal and an information processing system according to one embodiment of the present disclosure. FIG. 4 is a drawing for illustrating examples of a first user interface and a second user interface for concluding a partnership associated with product advertising of an information processing system according to one embodiment of the present disclosure. FIG. 5 is a drawing for illustrating examples of a third user interface and a fourth user interface for concluding a partnership associated with product advertising of an information processing system according to one embodiment of the present disclosure. FIG. 6 is a diagram illustrating an example of a method for registering an advertising target product at a terminal associated with a partner according to one embodiment of the present disclosure. FIG. 7 is a drawing showing an example of a first user interface for managing an advertised product registered at a specific location according to one embodiment of the present disclosure. FIG. 8 is a drawing showing an example of a second user interface for managing an advertised product registered at a specific location according to one embodiment of the present disclosure. FIG. 9 is a drawing showing an example of a detailed performance report of a partner advertising products purchased on an e-commerce platform at a specific offline location according to one embodiment of the present disclosure. FIG. 10 is a drawing showing an example of performance information by partner according to a settlement period according to one embodiment of the present disclosure. FIG. 11 is a drawing showing an example of a product list mapped to a specific location according to one embodiment of the present disclosure. FIG. 12 is a diagram illustrating an example of a method for providing information associated with a specific location of a partner based on a map according to one embodiment of the present disclosure, based on the current location of a customer. FIG. 13 is a flowchart illustrating an example of a product advertising method of an e-commerce platform according to one embodiment of the present disclosure. Embodiments of the present disclosure will be described with reference to the accompanying drawings described below, wherein similar reference numerals indicate similar elements, but are not limited thereto. Specific details for implementing the invention

[0028] Hereinafter, specific details for implementing the present disclosure will be described in detail with reference to the attached drawings. However, in the following description, specific descriptions regarding well-known functions or configurations will be omitted if there is a risk that the gist of the present disclosure may be unnecessarily obscured.

[0029] In the attached drawings, identical or corresponding components are assigned the same reference numerals. Additionally, in the description of the following embodiments, the description of identical or corresponding components may be omitted. However, even if a description of a component is omitted, it is not intended that such component is not included in any embodiment.

[0030] The advantages and features of the disclosed embodiments and the methods for achieving them will become clear by referring to the embodiments described below in conjunction with the accompanying drawings. However, the present disclosure is not limited to the embodiments disclosed below but may be implemented in various different forms, and the embodiments provided are merely to make the present disclosure complete and to fully inform those skilled in the art of the scope of the invention.

[0031] The terms used in this specification will be briefly explained, and the disclosed embodiments will be described in detail. The terms used in this specification have been selected to be as generally used as possible, taking into account their functions in this disclosure; however, these terms may vary depending on the intent of those skilled in the art, case law, the emergence of new technologies, etc. Additionally, in specific cases, terms may be arbitrarily selected by the applicant, and in such cases, their meanings will be described in detail in the relevant description of the invention. Therefore, the terms used in this disclosure should be defined not merely by their names, but based on their meanings and the content throughout this disclosure.

[0032] In this specification, singular expressions include plural expressions unless the context clearly specifies them as singular. Additionally, plural expressions include singular expressions unless the context clearly specifies them as plural. Throughout the specification, when a part is described as including a certain component, this means that, unless specifically stated otherwise, it does not exclude other components but may include additional components.

[0033] Additionally, the terms 'module' or 'part' as used in the specification refer to software or hardware components, and the 'module' or 'part' performs certain roles. However, the meaning of 'module' or 'part' is not limited to software or hardware. The 'module' or 'part' may be configured to reside in an addressable storage medium or configured to run on one or more processors. Thus, as an example, the 'module' or 'part' may include components such as software components, object-oriented software components, class components, and task components, and at least one of processes, functions, attributes, procedures, subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, or variables. The components and the functions provided within the 'module' or 'part' may be combined into a smaller number of components and 'modules' or 'parts', or further separated into additional components and 'modules' or 'parts'.

[0034] According to one embodiment of the present disclosure, a ‘module’ or ‘part’ may be implemented as a processor and memory. The term ‘processor’ should be broadly interpreted to include a general-purpose processor, a central processing unit (CPU), a microprocessor, a digital signal processor (DSP), a controller, a microcontroller, a state machine, etc. In some environments, the term ‘processor’ may refer to an application-specific integrated circuit (ASIC), a programmable logic device (PLD), a field programmable gate array (FPGA), etc. The term ‘processor’ may also refer to a combination of processing devices, such as, for example, a combination of a DSP and a microprocessor, a combination of multiple microprocessors, a combination of one or more microprocessors combined with a DSP core, or any other combination of such configurations. Additionally, the term ‘memory’ should be broadly interpreted to include any electronic component capable of storing electronic information. 'Memory' may refer to various types of processor-readable media, such as Random Access Memory (RAM), Read-Only Memory (ROM), Non-Volatile Random Access Memory (NVRAM), Programmable Read-Only Memory (PROM), Erasable-Programmable Read-Only Memory (EPROM), Electrically Erasable PROM (EEPROM), Flash Memory, Magnetic or Optical Data Storage Devices, Registers, etc. If a processor can read information from memory and / or write information to memory, the memory is said to be in an electronic communication state with the processor. Memory integrated into a processor is in an electronic communication state with the processor.

[0035] In the present disclosure, the 'system' may include at least one of a server device and a cloud device, but is not limited thereto. For example, the system may be composed of one or more server devices. As another example, the system may be composed of one or more cloud devices. As yet another example, the system may be configured and operated with both a server device and a cloud device.

[0036] In the present disclosure, 'display' may refer to any display device associated with a computing device, for example, any display device capable of displaying any information / data controlled by or provided by the computing device.

[0037] In the present disclosure, "promotion" may include all activities that build the credibility, image, reputation, etc. of a brand by conveying messages related to a product through the media, social network services (SNS), word of mouth, etc., at an indirect cost.

[0038] In the present disclosure, 'advertising' includes any activity of publicizing and selling products by exposing a specific message through a medium, and may broadly include 'promotion'.

[0039] In the present disclosure, 'each of a plurality of A' or 'each of a plurality of A' may refer to each of all components included in a plurality of A, or each of some components included in a plurality of A.

[0040] Various embodiments of the present disclosure will be described in detail below with reference to the accompanying drawings. The size or location of display screens, images, buttons, etc., as illustrated and described in the drawings are exemplary and are not limited thereto. For example, some buttons may be added or omitted, or configured with sizes and locations different from those illustrated. Furthermore, the flowcharts and descriptions illustrated in the drawings are merely examples and may be implemented differently in some embodiments. For example, one or more steps may be omitted, the order of each step may be changed, one or more steps may be performed in overlap, or one or more steps may be performed repeatedly.

[0041] FIG. 1 is a drawing illustrating an example of a product advertising method of an e-commerce platform according to one embodiment of the present disclosure.

[0042] Referring to FIG. 1, an e-commerce platform can advertise products in conjunction with an offline location. A specific location (110) may be a place (e.g., a cafe) associated with a partner that has entered into a partnership through the e-commerce platform's affiliate marketing program. The partner can advertise to users visiting the specific location (110) on an offline basis by setting a product (120, e.g., a humidifier) ​​purchased from the e-commerce platform as an advertising target and placing it at the specific location (110).

[0043] A trigger object (130) associated with a product (120) may be placed at a specific location (110). The trigger object (130) may be placed at the specific location (110) to induce access to an e-commerce platform. The trigger object (130) may include, but is not limited to, at least one of a QR code, an NFC (Near Field Communication) tag, or an RFID (Radio Frequency Identification) placed adjacent to the product (120) that is the subject of the advertisement.

[0044] In one embodiment, a terminal (140) associated with a visitor can recognize a QR code and enter an e-commerce platform (132). The terminal (140) can display a product page associated with the advertised product (120). The product page can display a product image (142), a product name (144), an item (146) for adding the product to a shopping cart, and an item (148) for immediate purchase associated with the product (120) displayed offline.

[0045] When an advertising target product (120) is sold through a trigger object (130) placed at a specific location (110), the e-commerce platform may provide a reward to the partner equivalent to a predetermined commission.

[0046] FIG. 2 is a schematic diagram showing a configuration in which an information processing system (230) is connected to communicate with a plurality of user terminals (210_1, 210_2, 210_3) in order to provide a method for advertising a product in conjunction with offline according to one embodiment of the present disclosure.

[0047] Referring to FIG. 2, the information processing system (230) may include system(s) capable of advertising products in conjunction with offline. In one embodiment, the information processing system (230) may include one or more server devices and / or databases capable of storing, providing, and executing computer-executable programs (e.g., downloadable applications) and data related to partnership establishment services, product advertising services through partners, and online product purchase services for products advertised offline, or one or more distributed computing devices and / or distributed databases based on cloud computing services. For example, the information processing system (230) may include separate systems (e.g., servers) for partnership establishment services, product advertising services through partners, and online product purchase services for products advertised offline.

[0048] Product advertising services provided by the information processing system (230), online product purchase services for products advertised offline, etc., can be provided to the user through applications installed on each of the multiple user terminals (210_1, 210_2, 210_3).

[0049] Multiple user terminals (210_1, 210_2, 210_3) can communicate with an information processing system (230) through a network (220). The network (220) can be configured to enable communication between the multiple user terminals (210_1, 210_2, 210_3) and the information processing system (230). Depending on the installation environment, the network (220) may be configured as a wired network such as Ethernet, Power Line Communication, telephone line communication devices and RS-serial communication, a mobile communication network, a Wireless LAN (WLAN), Wi-Fi, Bluetooth and ZigBee, or a combination thereof. The communication method is not limited and may include not only communication methods utilizing communication networks that the network (220) may include (e.g., mobile communication network, wired internet, wireless internet, broadcasting network, satellite network, etc.) but also short-range wireless communication between user terminals (210_1, 210_2, 210_3).

[0050] In FIG. 2, a mobile phone terminal (210_1), a tablet terminal (210_2), and a PC terminal (210_3) are illustrated as examples of user terminals, but are not limited thereto, and the user terminals (210_1, 210_2, 210_3) may be any computing device capable of wired and / or wireless communication and capable of installing and running applications, etc. For example, user terminals may include smartphones, mobile phones, navigation systems, computers, laptops, digital broadcasting terminals, PDAs (Personal Digital Assistants), PMPs (Portable Multimedia Players), tablet PCs, game consoles, wearable devices, IoT (Internet of Things) devices, VR (Virtual Reality) devices, AR (Augmented Reality) devices, etc. Additionally, FIG. 2 illustrates three user terminals (210_1, 210_2, 210_3) communicating with an information processing system (230) through a network (220), but is not limited thereto, and may be configured so that a different number of user terminals communicate with an information processing system (230) through a network (220).

[0051] In one embodiment, each of the user terminals (210_1, 210_2, 210_3) can receive information or data from another user terminal or transmit it to another user terminal through the network (220).

[0052] In FIG. 2, the information processing system (230) is shown as an independent device separated from the user terminals (210_1, 210_2, 210_3), but is not limited thereto, and the information processing system (230) may be implemented in an integrated manner with the user terminals (210_1, 210_2, 210_3).

[0053] FIG. 3 is a block diagram showing the internal configuration of a user terminal (210) and an information processing system (230) according to one embodiment of the present disclosure.

[0054] The user terminal (210) may refer to any computing device capable of running applications, web browsers, etc., and capable of wired / wireless communication, and may include, for example, the mobile phone terminal (210_1), tablet terminal (210_2), PC terminal (210_3) of FIG. 2. Referring to FIG. 3, the user terminal (210) may include a memory (312), a processor (314), a communication module (316), and an input / output interface (318). Similarly, the information processing system (230) may include a memory (332), a processor (334), a communication module (336), and an input / output interface (338). As illustrated in FIG. 3, the user terminal (210) and the information processing system (230) may be configured to communicate information and / or data through a network (220) using their respective communication modules (316, 336). Additionally, the input / output device (320) may be configured to input information and / or data to the user terminal (210) or output information and / or data generated from the user terminal (210) through the input / output interface (318).

[0055] The memory (312, 332) may include any non-transient computer-readable recording medium. According to one embodiment, the memory (312, 332) may include a permanent mass storage device such as ROM (read-only memory), a disk drive, a solid-state drive (SSD), or flash memory. As another example, a permanent mass storage device such as ROM, an SSD, flash memory, or a disk drive may be included in the user terminal (210) or information processing system (230) as a separate permanent storage device distinct from the memory. Additionally, an operating system and at least one program code may be stored in the memory (312, 332).

[0056] These software components may be loaded from a computer-readable recording medium separate from memory (312, 332). This separate computer-readable recording medium may include a recording medium that can be directly connected to the user terminal (210) and the information processing system (230), for example, a computer-readable recording medium such as a floppy drive, disk, tape, DVD / CD-ROM drive, or memory card. As another example, the software components may be loaded into memory (312, 332) via a communication module (316, 336) rather than a computer-readable recording medium. For example, at least one program may be loaded into memory (312, 332) based on a computer program installed by files provided through a network (220) by developers or a file distribution system that distributes installation files for the application.

[0057] The processor (314, 334) may be configured to process instructions of a computer program by performing basic arithmetic, logic, and input / output operations. Instructions may be provided to the processor (314, 334) by memory (312, 332) or a communication module (316, 336). For example, the processor (314, 334) may be configured to execute instructions received according to program code stored in a recording device such as memory (312, 332).

[0058] The communication module (316, 336) may provide a configuration or function for the user terminal (210) and the information processing system (230) to communicate with each other via the network (220), and may provide a configuration or function for the user terminal (210) and / or the information processing system (230) to communicate with another user terminal or another system (e.g., a separate cloud system). For example, a request or data generated by the processor (314) of the user terminal (210) according to program code stored in a recording device such as memory (312) may be transmitted to the information processing system (230) via the network (220) under the control of the communication module (316). Conversely, a control signal or command provided under the control of the processor (334) of the information processing system (230) may be received by the user terminal (210) via the communication module (316) of the user terminal (210) through the communication module (336) and the network (220).

[0059] The input / output interface (318) may be a means for interfacing with an input / output device (320). As an example, the input device may include a device such as a camera including an audio sensor and / or an image sensor, a keyboard, a microphone, or a mouse, and the output device may include a device such as a display, a speaker, or a haptic feedback device. As another example, the input / output interface (318) may be a means for interfacing with a device in which the configuration or function for performing input and output is integrated into one, such as a touchscreen. For example, when the processor (314) of the user terminal (210) processes instructions of a computer program loaded in memory (312), a service screen configured using information and / or data provided by an information processing system (230) or another user terminal may be displayed on a display through the input / output interface (318). In FIG. 3, the input / output device (320) is depicted as not being included in the user terminal (210), but is not limited thereto and may be configured as a single device with the user terminal (210). Additionally, the input / output interface (338) of the information processing system (230) may be a means for interfacing with a device (not shown) for input or output that is connected to the information processing system (230) or that the information processing system (230) may include. In FIG. 3, the input / output interface (318, 338) is shown as an element configured separately from the processor (314, 334), but is not limited thereto, and the input / output interface (318, 338) may be configured to be included in the processor (314, 334).

[0060] The user terminal (210) and the information processing system (230) may include more components than those of FIG. 3. However, it is not necessary to clearly illustrate most of the prior art components. In one embodiment, the user terminal (210) may be implemented to include at least some of the input / output devices (320) described above. Additionally, the user terminal (210) may further include other components such as a transceiver, a GPS (Global Positioning System) module, a camera, various sensors, a database, etc. For example, if the user terminal (210) is a smartphone, it may include components that are generally included in a smartphone, and may be implemented to include various components such as an accelerometer, a gyroscope, a microphone module, a camera module, various physical buttons, buttons using a touch panel, input / output ports, and a vibrator for vibration.

[0061] While a program for an application related to the online purchase of an offline advertised product is running, the processor (314) can receive text, images, video, voice and / or actions, etc., that are input or selected through an input device such as a touch screen, keyboard, audio sensor and / or image sensor, camera, microphone, etc., connected to an input / output interface (318), and can store the received text, images, video, voice and / or actions, etc. in memory (312) or provide them to an information processing system (230) through a communication module (316) and a network (220).

[0062] The processor (314) of the user terminal (210) may be configured to manage, process, and / or store information and / or data received from an input / output device (320), another user terminal, an information processing system (230), and / or a plurality of external systems. The information and / or data processed by the processor (314) may be provided to the information processing system (230) through a communication module (316) and a network (220). The processor (314) of the user terminal (210) may transmit information and / or data to the input / output device (320) through an input / output interface (318) and output it. For example, the processor (314) may display the received information and / or data on the screen of the user terminal (210).

[0063] The processor (334) of the information processing system (230) may be configured to manage, process, and / or store information and / or data received from a plurality of user terminals (210) and / or a plurality of external systems. The information and / or data processed by the processor (334) may be provided to the user terminals (210) through a communication module (336) and a network (220).

[0064] FIG. 4 is a drawing for illustrating examples of a first user interface (410) and a second user interface (420) for establishing a partnership associated with product advertising of an information processing system according to one embodiment of the present disclosure.

[0065] Referring to FIG. 4, an information processing system associated with an e-commerce platform can conduct a partner screening to establish a partnership related to product advertising in conjunction with an offline system. The information processing system can grant partner authority to users who have passed certain criteria. The information processing system can provide a first user interface (410) and a second user interface (420) for establishing a partnership to a user terminal.

[0066] The first user interface (410) may include a selection item for receiving user type information. The selection item may include an item (412) associated with an individual, an item associated with a corporate business or a sole proprietorship that provides tax invoices, and one of a sole proprietorship that does not provide tax invoices. Additionally, the first user interface (410) may display personal information (e.g., name, date of birth, etc.) obtained through identity verification.

[0067] The second user interface (420) may include an item (422) for receiving the user's phone number and an item (424) for receiving the email address.

[0068] The user terminal can display the second user interface (420), and when an item to move to the previous screen is selected in the second user interface (420), the screen can be switched to the first user interface (410). Additionally, the user terminal can display the second user interface (420), and when an item to move to the next screen is selected in the second user interface (420), the screen can be switched to the next screen (the third user interface (510) of FIG. 5).

[0069] FIG. 5 is a drawing for illustrating examples of a third user interface (510) and a fourth user interface (520) for establishing a partnership associated with product advertising of an information processing system according to one embodiment of the present disclosure.

[0070] Referring to FIG. 5, the information processing system may provide a third user interface (510) and a fourth user interface (520) for establishing a partnership to a user terminal. The third user interface (510) may display information for entering specific location information to advertise products offline, and may display information for entering footage associated with a specific location for partner approval. When an item (512) associated with adding a specific location is selected by the user on the third user interface (510), the information processing system may provide a page for adding information about the specific location, but is not limited thereto.

[0071] The information processing system may provide a fourth user interface (520) to a user terminal when a user who wishes to enter into a partnership is approved as a partner. The fourth user interface (520) may include information regarding the completion of registration and partner ID information (522). The fourth user interface (520) may include information related to the payment of rewards for product advertisements conducted at a specific location. The information related to the payment of rewards may include content stating that if product sales are generated from product advertisements conducted at a specific location and payment conditions (e.g., cumulative revenue of 10,000 won or more up to the previous month) are met, a reward may be provided. The information processing system may complete the partnership when it receives a user selection for an item related to partner consent (e.g., a 'confirm' item).

[0072] FIG. 6 is a diagram illustrating an example of a method for registering an advertising target product at a terminal (600) associated with a partner according to one embodiment of the present disclosure.

[0073] Referring to FIG. 6, an information processing system associated with an e-commerce platform may provide a user interface to a terminal (600) for registering a product as an advertising target. Accordingly, the terminal (600) may display one or more product purchase list information, an order history search window, and an item for writing product purchase reviews.

[0074] The terminal (600) can display information associated with each product included in the product purchase list. The terminal (600) can display at least one of the following on the screen: an order date, order details, delivery status information, product image, product description information, an item for adding to a shopping cart, an item for immediate purchase, an item for requesting an exchange or return, a delivery tracking item, or an item for writing a purchase review.

[0075] The terminal (600) is a terminal associated with a partner, and the partner is assigned partner identification information so that products purchased on an e-commerce platform can be advertised at a specific offline location. Here, the specific location can be set in various ways, including the partner's residence or the partner's workplace.

[0076] The terminal (600) may transmit a registration request for one or more advertising target products to be advertised at a specific location to an information processing system. Specifically, when the terminal (600) receives a user selection for a partner product registration button (610) for a specific product, it may transmit a registration request for a specific product to an information processing system. In one embodiment, the terminal (600) may transmit a registration request to an information processing system only for products that have been delivered to a specific location, but is not limited thereto.

[0077] The information processing system can map advertised products to partner identification information. The information processing system can register trigger objects associated with the mapped advertised products. The trigger object may be an object placed at a specific location (e.g., placed adjacent to the advertised product) to induce access to the information processing system. The trigger object may include a QR (Quick Response) code containing partner identification information or a wireless communication tag (e.g., NFC tag, RFID, etc.), but is not limited thereto.

[0078] Additionally, the information processing system may map and store information associated with mapped advertising target products and specific locations. For example, the information processing system may include at least one of Global Positioning System (GPS) information or wireless communication setting information of a specific location. The wireless communication setting information may include setting information associated with at least one of Wi-Fi communication, Bluetooth communication, or Beacon communication, but is not limited thereto.

[0079] FIG. 7 is a diagram illustrating an example of a first user interface (700) for managing an advertised product registered at a specific location according to one embodiment of the present disclosure. The specific location may be associated with a place where a specific partner advertises a product purchased through an information processing system associated with an e-commerce platform.

[0080] Referring to FIG. 7, the information processing system can provide a first user interface (700) for managing advertised target products registered at a specific location to a terminal associated with a partner.

[0081] The first user interface (700) may include an advertising target product list (710) including one or more advertising target products (e.g., 712) associated with a specific location.

[0082] The first user interface (700) may include a list (710) associated with an advertised product (e.g., 712) registered in association with a specific location, or an item (720) for adding, modifying, or deleting an advertised product associated with a specific location.

[0083] FIG. 8 is a diagram illustrating an example of a second user interface (800) for managing an advertised product registered at a specific location according to one embodiment of the present disclosure. A first trigger object or a second trigger object may be mapped to one advertised product or a plurality of advertised products.

[0084] Referring to FIG. 8, the information processing system can provide a second user interface (800) for managing advertised target products registered at a specific location to a terminal associated with a partner.

[0085] The second user interface (800) may include at least one of a list of advertising target products (810, e.g., Product A, Product B, Product C, etc.) registered in association with a first trigger object (e.g., QR code), an item (812) for adding or deleting advertising target products associated with the first trigger object, a list of advertising target products (820, e.g., Product D, Product E, Product F, etc.) registered in association with a second trigger object (e.g., NFC tag), or an item (822) for adding or deleting advertising target products associated with the second trigger object.

[0086] In one embodiment, when the second user interface (800) receives a user selection for an item (812) for adding an advertising target product associated with the first trigger object, it may display an advertising target product that is not currently mapped to the first trigger object. At this time, when displaying the advertising target product, the information processing system may set the advertising target product not mapped to the trigger object to be placed at the top of the screen of the terminal associated with the partner. Additionally, when an advertising target product associated with the second trigger object is selected, the information processing system may automatically remove the selected advertising target product from the list of advertising target products associated with the second trigger object, but is not limited thereto.

[0087] FIG. 9 is a drawing showing an example of a detailed performance report (900) of a partner advertising products purchased on an e-commerce platform at a specific offline location according to one embodiment of the present disclosure.

[0088] Referring to FIG. 9, the information processing system may provide a performance detail report (900) to a terminal associated with a partner. The performance detail report (900) may display information related to recent updates and may provide information related to at least one of the number of visits, number of purchases, total amount, revenue, or conversion rate for a specific location. The conversion rate may include the ratio of the number of purchases to the number of visits to a specific location.

[0089] When calculating the number of visits, the information processing system may set the number of visits as the number of times a visitor visits a specific location and recognizes a trigger object. In this case, the information processing system may exclude from the number of visits cases where a partner or a user associated with a partner accesses the information processing system through a trigger object, but is not limited thereto.

[0090] When calculating the number of purchases, the information processing system can increase the purchase count if an advertised product is sold via a trigger object, and exclude it from the purchase count if it is canceled after purchase.

[0091] The information processing system may reflect the purchase count if the purchase of the advertised product is completed within 24 hours after entering the e-commerce platform through a trigger object, but is not limited to this.

[0092] The information processing system can calculate the total purchase price of products corresponding to the number of purchases. The information processing system can set a certain percentage (e.g., 3%) of the total amount as the partner's profit, and then provide rewards (e.g., cash, cash, gift certificates, etc.) to the partner's linked account after a certain period.

[0093] The information processing system can calculate the number of purchases relative to the number of visits as a conversion rate and include it in the performance detail report (900).

[0094] In one embodiment, when a partner advertises a product through a specific location and when the same partner advertises a product through an online location (e.g., a specific blog, a specific streaming channel, etc.), at least one of the number of visits, number of purchases, total amount, revenue, or conversion rate can be managed together. When the information processing system performs product advertising through a specific location and product advertising through an online location simultaneously, it may adjust the revenue percentage, but is not limited thereto.

[0095] In one embodiment, the information processing system may adjust the rate of return for offline sales based on a specific location if the conversion rate of offline sales based on a specific location for each advertised product is calculated to be higher than the conversion rate of online sales through online advertising by a preset threshold ratio (e.g., a 10 percent difference), but is not limited thereto.

[0096] FIG. 10 is a drawing showing an example of performance information (1000) per partner according to a settlement period according to one embodiment of the present disclosure.

[0097] Referring to FIG. 10, the processor of the information processing system can manage at least one of the number of purchases, number of cancellations, purchase amount, cancellation amount, total amount, profit amount, profit limit, and final profit amount per partner, distinguished by identification assignment information (member ID) according to the settlement period (e.g., month). On the settlement date, the processor of the information processing system can provide the profit corresponding to the settlement period as a reward to the account associated with the partner.

[0098] FIG. 11 is a drawing showing an example of a product list (1100) mapped to a specific location according to one embodiment of the present disclosure.

[0099] Referring to FIG. 11, an information processing system associated with an e-commerce platform can provide a list of products (1100) mapped to a specific location to a terminal associated with a partner.

[0100] The information processing system may provide a list of products (1100) mapped to a specific location to a terminal associated with a partner, based on at least one of the sales popularity order (1110), the latest sales order, the cumulative sales order, the highest value product order, or the recommended product order of an e-commerce platform. The terminal associated with the partner may display products in the order of A (1120), B (1130), and C (1140) based on the sales popularity order (1110).

[0101] The information processing system may provide a product list (1100) mapped to a specific location to at least one of a terminal associated with a buyer who has a history of purchasing the advertised product at a specific location, or a terminal associated with a potential buyer within a predetermined range at a specific location. However, the information processing system may provide the mapped product list (1100) to the relevant terminal only when it receives consent for the provision of geospatial services from the buyer or the potential buyer.

[0102] In one embodiment, the information processing system may provide popular product information associated with a specific location to a terminal associated with a customer who has agreed to the provision of geospatial services through a recommended product widget, but is not limited thereto.

[0103] In one embodiment, the information processing system may determine a group of characteristics associated with a specific location of a partner. For example, if the specific location is a home, the information processing system may provide product information to another partner whose specific location is a home, regarding the product that generated the most sales through the home. Accordingly, the other partner may purchase the product, and the effect may occur where customers visiting the other partner's home also purchase the product.

[0104] In one embodiment, if the advertised product at a specific location satisfies a predetermined condition, the information processing system may provide the seller selling the advertised product with a promotion opportunity (e.g., a discount opportunity) for the advertised product to the group to which the specific location belongs (e.g., a cafe group, an office group, a restaurant group, a recreation group, a home group, etc.).

[0105] FIG. 12 is a diagram illustrating an example of a method for providing information associated with a specific location of a partner based on a map according to one embodiment of the present disclosure, based on the current location of a prospective buyer.

[0106] Referring to FIG. 12, the information processing system can receive current location information of a terminal (1200) associated with a potential buyer. To this end, the information processing system can receive consent for geospatial service provision from the terminal (1200).

[0107] In one embodiment, when an information processing system receives a command to search for a specific location (e.g., a dog cafe) based on the current location, it may provide information associated with the specific location on a map based on the search command. Additionally, the information processing system may provide product information associated with the specific location on a map.

[0108] The information processing system can induce viewing and purchasing of goods by displaying the most popular products for each specific location among the products advertised at specific locations from the terminal (1200) in association with specific locations on the map.

[0109] FIG. 13 is a flowchart illustrating an example of a product advertising method (1300) of an e-commerce platform according to one embodiment of the present disclosure. Each of the following steps may be performed by a processor of an information processing system.

[0110] In step S1310, the processor may assign partner identification information to a partner who intends to advertise goods purchased on an e-commerce platform at a specific offline location.

[0111] To this end, the processor may receive carrier type information from a user's terminal who wishes to enter into a partnership, and receive information associated with a specific location.

[0112] The processor may assign partner identification information based on information associated with a partner and information associated with a specific location. Information associated with a partner may include, but is not limited to, at least one of business type information, name information, contact information, or date of birth information.

[0113] In step S1320, the processor may receive a registration request for one or more advertised products to be advertised at a specific location from a terminal associated with a partner.

[0114] In step S1330, the processor can map the advertised product to the partner identification information.

[0115] In step S1340, the processor may provide a pre-set reward to the partner if the advertised product is sold through a trigger object that is placed at a specific location and induces access to an e-commerce platform.

[0116] The trigger object may include at least one of a QR code or a wireless communication tag (e.g., an NFC tag) placed adjacent to the advertised product, and the trigger object may include partner identification information or be matched with partner identification information. Additionally, the trigger object may be matched with one advertised product or multiple advertised products.

[0117] In one embodiment, the processor may provide a first user interface to a terminal associated with a partner for managing advertised products registered at a specific location. Here, the first user interface may include, but is not limited to, a list of advertised products registered associated with a specific location and an item for adding, modifying, or deleting advertised products associated with a specific location.

[0118] In one embodiment, the processor may provide a second user interface to a terminal associated with a partner for managing an advertised product registered at a specific location. The second user interface may include, but is not limited to, at least one of a list of advertised products registered associated with a first trigger object, an item for adding or deleting an advertised product associated with the first trigger object, a list of advertised products registered associated with a second trigger object, or an item for adding or deleting an advertised product associated with the second trigger object.

[0119] In one embodiment, the processor may register information associated with a specific location. The information associated with a specific location may include at least one of Global Positioning System (GPS) information or wireless communication setting information of the specific location.

[0120] In one embodiment, the processor may provide a pre-set reward to a partner when a product other than the advertised product is sold after accessing an e-commerce platform through a trigger object. That is, the processor may provide a reward as compensation for the inflow even when a product other than the advertised product is sold after being entered into the e-commerce platform through a trigger object. The reward may be less than the reward provided when the advertised product is sold, but is not limited thereto.

[0121] In one embodiment, the processor may provide information associated with the advertised product mapped to the trigger object to the terminal of a visitor who has accessed the e-commerce platform through the trigger object. However, the processor may provide information associated with the advertised product mapped to the trigger object only when it receives consent for geospatial service provision from the visitor's terminal.

[0122] In one embodiment, if there are multiple advertised items mapped to a trigger object, the processor may provide information associated with multiple advertised items based on specific conditions. For example, the processor may provide information associated with advertised items based on at least one of sales popularity, proximity, or latest sales.

[0123] In one embodiment, when a processor receives a search request from a user's terminal for a partner's advertised product placed around the user's terminal location, the processor may provide information associated with the partner's advertised product within a preset range based on the user's terminal. When the processor provides information associated with the partner's advertised product, it may recommend a specific location where the advertised product is placed based on specific conditions. For example, the processor may provide information associated with the advertised product based on at least one of sales popularity, proximity, or recent sales.

[0124] In one embodiment, the processor determines a characteristic group associated with a specific location of a partner and can recommend a product that satisfies specific conditions among the products associated with the characteristic group to a terminal associated with another partner in the characteristic group.

[0125] The method described above may be provided as a computer program stored on a computer-readable recording medium for execution on a computer. The medium may continuously store a program executable by a computer, or temporarily store it for execution or download. Additionally, the medium may be various recording or storage means in the form of a single or multiple hardware components combined, and may not be limited to a medium directly connected to a computer system but may exist distributed over a network. Examples of media may include magnetic media such as hard disks, floppy disks, and magnetic tapes; optical recording media such as CD-ROMs and DVDs; magneto-optical media such as floptical disks; and media configured to store program instructions, including ROM, RAM, and flash memory. Furthermore, other examples of media may include recording or storage media managed by app stores that distribute applications or sites and servers that supply or distribute various other software.

[0126] The methods, operations, or techniques of the present disclosure may be implemented by various means. For example, these techniques may be implemented in hardware, firmware, software, or a combination thereof. Those skilled in the art will understand that the various exemplary logical blocks, modules, circuits, and algorithmic steps described in connection with the disclosure herein may be implemented in electronic hardware, computer software, or a combination of both. To clearly illustrate such interchangeability between hardware and software, various exemplary components, blocks, modules, circuits, and steps have been generally described above in terms of their functional aspects. Whether such functions are implemented in hardware or in software depends on the design requirements imposed on the specific application and the overall system. Those skilled in the art may implement the functions described in various ways for each specific application, but such implementations should not be construed as departing from the scope of the present disclosure.

[0127] In a hardware implementation, the processing units used to perform the techniques may be implemented in one or more ASICs, DSPs, digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), processors, controllers, microcontrollers, microprocessors, electronic devices, other electronic units designed to perform the functions described in this disclosure, computers, or a combination thereof.

[0128] Accordingly, the various exemplary logic blocks, modules, and circuits described in connection with the present disclosure may be implemented or performed by any combination of general-purpose processors, DSPs, ASICs, FPGAs or other programmable logic devices, discrete gate or transistor logic, discrete hardware components, or those designed to perform the functions described herein. A general-purpose processor may be a microprocessor, but alternatively, the processor may be any conventional processor, controller, microcontroller, or state machine. The processor may also be implemented as a combination of computing devices, for example, a DSP and a microprocessor, a plurality of microprocessors, one or more microprocessors coupled with a DSP core, or any other combination of configurations.

[0129] In firmware and / or software implementations, techniques may be implemented as instructions stored on a computer-readable medium such as random access memory (RAM), read-only memory (ROM), non-volatile random access memory (NVRAM), programmable read-only memory (PROM), erasable programmable read-only memory (EPROM), electrically erasable PROM (EEPROM), flash memory, compact disc (CD), magnetic or optical data storage devices, etc. The instructions may be executable by one or more processors, and the processor(s) may be enabled to perform specific aspects of the functions described in this disclosure.

[0130] Where implemented in software, techniques may be stored on a computer-readable medium as one or more instructions or code, or transmitted through a computer-readable medium. Computer-readable media include both computer storage media and communication media, including any medium that facilitates the transmission of a computer program from one place to another. Storage media may be any available medium accessible by a computer. As a non-limiting example, such computer-readable media may include RAM, ROM, EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or any other medium accessible by a computer that can be used to transfer or store desired program code in the form of instructions or data structures. Additionally, any connection is appropriately referred to as a computer-readable medium.

[0131] For example, if software is transmitted from a website, server, or other remote source using coaxial cable, fiber optic cable, twisted pair cable, digital subscriber line (DSL), or wireless technologies such as infrared, radio, and microwave, coaxial cable, fiber optic cable, twisted pair cable, digital subscriber line, or wireless technologies such as infrared, radio, and microwave are included within the definition of a medium. As used herein, disk and disc include CD, laser disc, optical disc, DVD (digital versatile disc), floppy disk, and Blu-ray disc, wherein disks usually play data magnetically, whereas discs play data optically using a laser. The above combinations should also be included within the scope of computer-readable media.

[0132] The software module may reside in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, a hard disk, a removable disk, a CD-ROM, or any other known form of storage medium. An exemplary storage medium may be connected to a processor so that the processor can read information from the storage medium or write information to the storage medium. Alternatively, the storage medium may be integrated into the processor. The processor and the storage medium may exist within an ASIC. The ASIC may exist within a user terminal. Alternatively, the processor and the storage medium may exist as separate components within the user terminal.

[0133] Although the embodiments described above have been described as utilizing aspects of the subject matter disclosed herein in one or more standalone computer systems, the present disclosure is not limited thereto and may be implemented in conjunction with any computing environment, such as a network or a distributed computing environment. Furthermore, aspects of the subject matter in the present disclosure may be implemented in a plurality of processing chips or devices, and storage may be similarly affected across a plurality of devices. Such devices may include PCs, network servers, and portable devices.

[0134] Although the present disclosure has been described in relation to some embodiments, various modifications and changes may be made without departing from the scope of the present disclosure as understood by a person skilled in the art to which the invention of the present disclosure pertains. Furthermore, such modifications and changes should be considered to fall within the scope of the claims appended to this specification. Explanation of the symbols

[0135] 110: Specific location 120: Specific product 130: Trigger object 140: Terminal associated with the visitor

Claims

Claim 1 A method for advertising products of an e-commerce platform performed by at least one processor, comprising: assigning partner identification information to a partner who intends to advertise products purchased on the e-commerce platform at a specific offline location; receiving a registration request for one or more advertising target products to be advertised at the specific location from a terminal associated with the partner; mapping the advertising target products to the partner identification information; and providing a first reward pre-set to the partner when the advertising target products are sold through a trigger object placed at the specific location and inducing access to the e-commerce platform, wherein the trigger object includes the partner identification information. Claim 2 A method for advertising products on an e-commerce platform according to claim 1, further comprising: receiving business type information from a terminal associated with a partner logged into the e-commerce platform; and receiving information associated with a specific location, wherein the step of assigning partner identification information includes assigning partner identification information based on information associated with the partner and information associated with the specific location. Claim 3 A method for advertising a product on an e-commerce platform, wherein, in claim 1, the trigger object comprises at least one of a QR code or a wireless communication tag placed adjacent to the product to be advertised. Claim 4 In paragraph 3, the trigger object is a product advertising method of an e-commerce platform that is mappable to one advertising target product or multiple advertising target products. Claim 5 A method for advertising products on an e-commerce platform according to claim 4, further comprising the step of providing a first user interface for managing the advertised target products registered at the specific location to a terminal associated with the partner, wherein the first user interface includes a list of advertised target products registered in association with the specific location and an item for adding, modifying, or deleting the advertised target products associated with the specific location. Claim 6 A method for advertising products on an e-commerce platform according to claim 4, further comprising the step of providing a second user interface for managing the advertised target products registered at the specific location to a terminal associated with the partner, wherein the second user interface comprises at least one of a list of advertised target products registered in association with a first trigger object, an item for adding or deleting the advertised target products associated with the first trigger object, a list of advertised target products registered in association with a second trigger object, or an item for adding or deleting the advertised target products associated with the second trigger object. Claim 7 A method for advertising products on an e-commerce platform according to claim 1, further comprising the step of registering information associated with the specific location, wherein the information associated with the specific location includes at least one of GPS (Global Positioning System) information or wireless communication setting information of the specific location. Claim 8 A method for advertising a product on an e-commerce platform, further comprising the step of providing a pre-set second reward to the partner when the e-commerce platform is accessed through the trigger object and a product different from the advertised product is sold. Claim 9 A method for advertising products on an e-commerce platform, comprising, in claim 1, a step of providing information associated with an advertising target product mapped to the trigger object to a terminal of a user who accesses the e-commerce platform through the trigger object. Claim 10 A method for advertising products on an e-commerce platform, wherein, in claim 9, the step of providing information associated with the advertised target product includes, when there are multiple advertised target products mapped to the trigger object, the step of providing information associated with multiple advertised target products based on specific conditions. Claim 11 A method for advertising products on an e-commerce platform, further comprising: receiving a search request from the incoming user's terminal for a partner's advertised product placed around the incoming user's terminal location; and providing information associated with the partner's advertised product within a preset range based on the incoming user's terminal. Claim 12 A method for advertising products on an e-commerce platform, wherein, in claim 11, the step of providing information related to the advertised product of the above partner includes the step of recommending a specific location where the advertised product is placed based on specific conditions. Claim 13 A method for advertising products on an e-commerce platform, further comprising: a step of determining a characteristic group associated with a specific location of the partner in claim 1; and a step of recommending a product satisfying a specific condition among the products associated with the characteristic group to a terminal associated with another partner of the characteristic group. Claim 14 A computer-readable recording medium for storing a computer program to execute a method according to any one of paragraphs 1 through 13 on a computer. Claim 15 An information processing system comprises: a memory; and a processor connected to the memory and configured to execute at least one computer-readable program included in the memory, wherein the at least one program comprises instructions for assigning partner identification information to a partner who intends to advertise a product purchased on an e-commerce platform at a specific offline-based location, receiving a registration request for one or more advertising target products to be advertised at the specific location from a terminal associated with the partner, mapping the advertising target products to the partner identification information, and providing a first reward pre-set to the partner when the advertising target products are sold through a trigger object placed at the specific location and inducing access to the e-commerce platform. Claim 16 In claim 15, the information processing system further comprises at least one program for receiving operator type information from a terminal associated with the partner logged into the e-commerce platform and for receiving information associated with the specific location.

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