Method for providing direct transaction platform between consumer and shopping mall and system thereof

Abstract

A method for providing a consumer shopping mall direct transaction connection platform is disclosed. According to one aspect of the present invention, a method for providing a consumer shopping mall direct transaction connection platform is provided, comprising: a registration unit receiving registration of a user including a first consumer and a business operator of a shopping mall; an issuance unit issuing a shopping link to a shopping mall selected by the first consumer; a tracking unit tracking a transaction of a second consumer who entered the shopping mall through the shopping link; a measurement unit measuring a transaction amount in the transaction; and a compensation unit providing a compensation to the first consumer according to the transaction amount.

Description

Technology Field

[0001] The present invention relates to a method for providing a consumer shopping mall direct transaction connection platform and a system thereof. Background Technology

[0003] The distribution structure of existing online shopping malls largely relies on indirect marketing through advertising agencies or large platforms, and some affiliate marketing platforms utilize a method of providing performance-based compensation to famous influencers. However, this approach has limitations: it is difficult for general consumers to easily access and offers limited opportunities for actual participation; even if consumers voluntarily recommend or promote products, it is difficult to quantitatively track their contribution to sales, resulting in a lack of compensation for their contributions; the fixed structure based on a single link limits the potential for diffusion or network utilization; real-time verification of transaction performance or compensation details is difficult; and compensation criteria are often unclear or opaque. Consequently, it is difficult to induce participation from general consumers, and shopping mall operators bear high marketing costs while finding it difficult to expect effective word-of-mouth effects. Prior art literature

[0005] Republic of Korea Published Patent Application No. 10-1997-0049810 (Published July 29, 1997) The problem to be solved

[0006] The present invention aims to solve the aforementioned problems by providing a method and system for a consumer shopping mall direct transaction connection platform that enables the realization of an efficient and transparent direct transaction ecosystem between consumers and shopping malls by allowing consumers to directly participate in shopping mall promotion and realizing performance-based marketing utilizing a network structure. means of solving the problem

[0008] According to one aspect of the present invention, a method for providing a consumer shopping mall direct transaction connection platform is provided, comprising the steps of: a registration unit receiving registration of a user including a first consumer and a business operator of a shopping mall; an issuance unit issuing a shopping link to a shopping mall selected by the first consumer; a tracking unit tracking a transaction of a second consumer that has entered the shopping mall through the shopping link; a measurement unit measuring a transaction amount in a transaction; and a compensation unit providing a compensation to the first consumer according to the transaction amount.

[0009] The shopping link includes a unique identifier capable of identifying the shopping mall access address and the first consumer, and the step of tracking the transaction can track the transaction by identifying it through the identifier.

[0010] The identifier is associated with an account created by the second consumer at the shopping mall for a transaction, and after the step of providing a reward, the reward unit may further include the step of identifying and tracking the additional transaction through the identifier associated with the account if the second consumer makes an additional transaction at the shopping mall without using the shopping link after the transaction, measuring the amount of the additional transaction in the additional transaction, and providing additional rewards to the first consumer according to the amount of the additional transaction.

[0011] The reward can be viewed in real time as an amount equal to the first set ratio of the transaction amount.

[0012] Shopping links are distributed through the first consumer's online channels for the promotion of the shopping mall, and the user may further include an educational partner capable of providing promotional education to the first consumer.

[0013] The step of providing compensation may provide an amount equal to the second set ratio of the compensation to the education partner who conducted the promotional education for the first consumer.

[0014] After the registration step, the contract addition further includes a step of receiving the first consumer's choice to enter into either an exclusive contract or a non-exclusive contract with an education partner, wherein the exclusive contract is under the condition that the first consumer may receive promotional education from the education partner free of charge, provided that an amount equal to a second set ratio of the compensation is provided to the education partner, and the non-exclusive contract is under the condition that the first consumer may receive promotional education from the education partner for a fee, provided that the entire amount of the compensation is provided.

[0015] An educational partner may conduct a hosted stream through an online channel to promote the shopping mall, and a first consumer may conduct a restream as a guest stream to the hosted stream while distributing shopping links through an online channel to promote the shopping mall.

[0016] The first consumer, as a team leader, can recruit one or more other first consumers as team members to provide promotional support, and an amount equivalent to the third-party setting ratio of the rewards provided to the first consumers who have become team members can be provided to the education partner who is the team leader.

[0017] According to one aspect of the present invention, a system for providing a consumer shopping mall direct transaction connection platform is provided, comprising: a registration unit for registering users including a first consumer and a shopping mall operator; an issuance unit for issuing a shopping link to a shopping mall selected by the first consumer; a tracking unit for tracking a transaction of a second consumer who entered the shopping mall through the shopping link; a measurement unit for measuring a transaction amount in a transaction; and a reward unit for providing a reward to the first consumer according to the transaction amount. Effects of the invention

[0019] According to the present invention, consumers can act as direct promoters of shopping malls, and can receive accurate and transparent compensation if the shopping mall or product they promoted leads to actual sales.

[0020] According to the present invention, a shopping mall operator can operate performance-based marketing without upfront advertising costs and secure operational efficiency and reliability through real-time performance analysis and automatic commission settlement.

[0021] According to the present invention, through a network marketing structure capable of diffusion through collaboration, it is possible to expand voluntary participation and dramatically expand the scope of marketing compared to existing tree structures, network structures, or simple link-based models.

[0022] According to the present invention, a direct transaction ecosystem in which consumers and shopping malls are directly connected can be realized, thereby simultaneously enhancing the structural efficiency of e-commerce and the value of user participation. Brief explanation of the drawing

[0024] FIG. 1 is a flowchart illustrating a method for providing a consumer shopping mall direct transaction connection platform according to an embodiment of the present invention. FIG. 2 is a configuration diagram showing a system for providing a consumer shopping mall direct transaction connection platform according to one embodiment of the present invention. Specific details for implementing the invention

[0025] The present invention is capable of various modifications and may have various embodiments; specific embodiments are illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, and it should be understood that it includes all modifications, equivalents, and substitutions that fall within the spirit and scope of the present invention. In describing the present invention, detailed descriptions of related prior art are omitted if it is determined that such detailed descriptions may obscure the essence of the present invention.

[0026] Terms such as "first," "second," etc., may be used to describe various components, but said components should not be limited by said terms. These terms are used solely for the purpose of distinguishing one component from another.

[0027] The terms used in this application are used merely to describe specific embodiments and are not intended to limit the invention. The singular expression includes the plural expression unless the context clearly indicates otherwise. In this application, terms such as "comprising" or "having" are intended to specify the presence of the features, numbers, steps, actions, components, parts, or combinations thereof described in the specification, and should be understood as not precluding the existence or addition of one or more other features, numbers, steps, actions, components, parts, or combinations thereof.

[0028] Hereinafter, embodiments of the method for providing a consumer shopping mall direct transaction connection platform and the system (100) according to the present invention will be described in detail with reference to the attached drawings. In describing with reference to the attached drawings, identical or corresponding components are given the same reference numerals, and redundant descriptions thereof will be omitted.

[0030] First, a method for providing a consumer shopping mall direct transaction connection platform according to one embodiment of the present invention will be described.

[0031] According to the present embodiment, as illustrated in FIGS. 1 and 2, a method for providing a consumer shopping mall direct transaction connection platform is presented, comprising the steps of: a registration unit (110) receiving registration of a user including a first consumer and a shopping mall operator (S110); an issuance unit (130) issuing a shopping link to a shopping mall selected by the first consumer (S130); a tracking unit (140) tracking a transaction of a second consumer that entered the shopping mall through the shopping link (S140); a measurement unit (150) measuring a transaction amount in the transaction (S150); and a compensation unit (160) providing a compensation to the first consumer according to the transaction amount (S160).

[0032] According to this embodiment, consumers can directly act as promoters of shopping malls, and if the shopping mall or product they promoted leads to actual sales, they can receive accurate and transparent compensation for it.

[0033] In addition, shopping mall operators can run performance-based marketing without upfront advertising costs and secure operational efficiency and reliability through real-time performance analysis and automatic commission settlement.

[0034] In addition, through a network marketing structure that enables diffusion via collaboration, it is possible to significantly expand voluntary participation and marketing scope compared to existing tree structures, network structures, or simple link-based models.

[0035] Through this, a direct transaction ecosystem connecting consumers and shopping malls directly can be realized, thereby simultaneously enhancing the structural efficiency of e-commerce and the value of user participation.

[0036] Hereinafter, each step of the method for providing a consumer shopping mall direct transaction connection platform according to the present embodiment will be described with reference to FIGS. 1 and FIGS. 2.

[0038] In step 110, the registration book (110) can receive registrations of users, including first consumers and business operators of the shopping mall.

[0039] The first consumer may be a type of curator or agent who performs the role of directly recommending or promoting the shopping mall as a general consumer, and the shopping mall operator may be a type of partner who wishes to promote their shopping mall through the first consumer.

[0040] Users can enter basic information such as name, address, contact details, and email for registration, and in particular, regarding compensation settlement, they can enter account information for paying or receiving compensation amounts.

[0041] As will be described later, a unique identifier may be generated and issued to the registered first consumer, which can be used for transaction tracking, transaction amount measurement, and reward provision (Trace-Measure-Reward, TMR).

[0042] In addition, the shopping malls of registered shopping mall operators can be registered on the platform and provided to the first consumer in the form of a list so that the first consumer can select them for promotion.

[0043] In step 130, the issuing unit (130) can issue a shopping link to a shopping mall selected by the first consumer.

[0044] When the first consumer selects a shopping mall they wish to promote, a shopping link for the selected shopping mall can be generated and provided to the first consumer.

[0045] A shopping link is a unique link issued for a first consumer to use in promotional activities, and may include the access address of a shopping mall and a unique identifier capable of identifying the first consumer.

[0046] Here, the identifier is a unique identifier assigned differently to each first consumer and may consist of numbers, characters, or a combination of numbers and characters.

[0047] For example, when a shopping link in the form of a URL such as 'https: / / abcshop.com / ?brcode=bh0123' is issued, the 'https: / / abcshop.com' part of the shopping link is the address of the shopping mall, and the 'bh0123' part may be the identifier of the first consumer who created the shopping link.

[0048] In addition, the shopping link exemplified above can also be issued in the form of a shortened URL (bitly) that includes 'abcshop,' which is part of the shopping mall's access address, and '0123,' which is part of the identifier, such as 'https: / / bit.ly / abcshop0123.' In this case, the shopping mall's access address and identifier included therein can be verified through the actual address to which the link redirects.

[0049] Shopping links can be distributed through first-party online channels to promote shopping malls.

[0050] First consumers can promote shopping malls by distributing shopping links through their online channels.

[0051] Here, online channels may be social networks or social media such as Instagram, Facebook, X, etc., video streaming platforms such as YouTube, etc., short-form video platforms such as TikTok, etc., content publishing platforms such as Naver Blog, Medium, WordPress.com, Blogger, etc., online community platforms such as Naver Cafe, Reddit, etc., mobile messengers such as KakaoTalk, LINE, WhatsApp, iMessage, etc., and messaging services such as SMS, MMS, etc.

[0052] For example, the first consumer can distribute shopping links by posting them in their blog posts or sending them via mobile messenger.

[0053] In step 140, the tracking unit (140) can track the transaction of a second consumer who entered the shopping mall through a shopping link.

[0054] The second consumer is a general consumer who can access the shopping mall and purchase products by clicking the shopping link distributed by the first consumer.

[0055] Transaction tracking can be achieved by collecting transaction activity data in real time, such as adding items to a second consumer's shopping cart, completing payments, and generating order numbers, and technologies such as cookies, session IDs, account-based mapping, and scripts may be utilized in this process.

[0056] The shopping link includes a unique identifier capable of identifying the shopping mall access address and the first consumer, and the step of tracking the transaction (S140) can track the transaction by identifying it through the identifier.

[0057] When a second consumer clicks a shopping link to access a shopping mall and purchases a product, it is possible to identify and track which first consumer's promotional activity led to the second consumer's influx and transaction based on the identifier included in the shopping link.

[0058] For example, if a shopping link is in the form of 'https: / / abcshop.com / ?brcode=bh0123', and a second consumer clicks the shopping link to access a shopping mall with the address 'https: / / abcshop.com' and makes a transaction by purchasing a product, the transaction can be identified and tracked as having occurred due to the promotional activities of a first consumer who was assigned the identifier 'bh0123'.

[0059] In step 150, the measuring unit (150) can measure the transaction amount in the transaction.

[0060] The transaction amount can be measured based on the actual payment made for products purchased by a second consumer who entered the shopping mall through a shopping link.

[0061] Transactions by the second consumer may take the form of bulk payments involving multiple products, payments after applying discounts, or payments using a portion of points, and in such cases, the transaction amount may be measured based on the actual payment amount.

[0062] For example, if a second consumer purchases a product priced at 50,000 won at a shopping mall accessed through a shopping link and makes an actual payment of 45,000 won due to discounts, etc., the actual payment amount of 45,000 won may be measured as the transaction amount.

[0063] In step 160, the reward unit (160) can provide a reward to the first consumer according to the transaction amount.

[0064] Compensation is calculated based on the transaction amount of the second consumer and may be provided only if it is confirmed that the transaction resulted from entry through a shopping link distributed by the first consumer.

[0065] The reward can be viewed in real time as an amount equal to the first set ratio of the transaction amount.

[0066] For example, if a second consumer purchases a product priced at 50,000 won at a shopping mall accessed through a shopping link and actually pays the amount, and the first setting rate is 10%, the first consumer can receive 5,000 won, which is 10% of the transaction amount of 50,000 won, as compensation.

[0067] By enabling first consumers to check the amount of compensation or the accumulated amount for their promotional activities in real time, the motivation of first consumers to participate in promotion can be increased, and the accuracy and transparency of compensation can be ensured.

[0068] Compensation is paid directly by the shopping mall operator to the first consumer through the platform according to the present embodiment, and can be implemented in a manner such as being paid immediately upon request, paid in bulk after a certain period has elapsed, or automatically paid when accumulated above a certain standard, and the real-time inquiry function can be utilized as a means to check the status of compensation amounts prior to payment or settlement.

[0069] The identifier is associated with an account created by the second consumer at the shopping mall for a transaction, and after the step of providing a reward (S160), the reward unit (160) may further include the step (S170) of identifying and tracking the additional transaction through the identifier associated with the account and measuring the additional transaction amount in the additional transaction and providing additional reward to the first consumer according to the additional transaction amount if the second consumer makes an additional transaction at the shopping mall without using the shopping link after the transaction.

[0070] After the second consumer enters the shopping mall through a shopping link distributed by the first consumer, they can create an account at the shopping mall and log in to purchase products, and at this time, the identifier of the first consumer included in the shopping link can be linked to and stored in the second consumer's account information.

[0071] Accordingly, even if a second consumer subsequently accesses the shopping mall directly without using the shopping link and logs in with the same account to purchase a product, the transaction can be identified and tracked as a transaction resulting from the first consumer's promotional activities through the identifier associated with the second consumer's account.

[0072] For example, if a second consumer initially accesses a shopping mall through the shopping link 'https: / / abcshop.com / ?brcode=bh0123', creates an account, and purchases a product, even if they subsequently reconnect to the same shopping mall by directly entering the address 'https: / / abcshop.com', the second consumer's login and additional transactions can be identified and tracked based on 'bh0123', an identifier stored linked to that account.

[0073] If the transaction amount of additional transactions is measured in this way, additional compensation may be provided to the first consumer based on that amount, thereby enabling the first consumer to obtain continuous revenue from the second consumer's repeat purchases as well.

[0074] Meanwhile, if the first consumer is a domestic national, promotional activities are carried out primarily targeting the second consumer who is a domestic national using the aforementioned shopping link distribution method (such first consumers may be classified and managed by a domestic agent team (Tiger Team)), but if the first consumer is a foreign national residing in the country, such as a foreign worker or marriage immigrant, promotional activities may be carried out targeting the second consumer who is a foreign national (such first consumers may be classified and managed by an overseas agent team (Eagle Team)), and accordingly, the platform and registered shopping mall according to the present embodiment can be configured to support multiple languages.

[0075] For example, a foreign worker of Vietnamese nationality residing in Korea can induce transactions among Vietnamese secondary consumers in Vietnam by posting shopping links in blog posts introducing products from Korean shopping malls in Vietnamese or sharing shopping links in Facebook groups.

[0076] As such, the platform according to the present embodiment can be utilized not only for promotion targeting domestic consumers but also as a promotional channel targeting overseas consumers, and accordingly, the shopping mall operator can obtain an influx of overseas transactions and the resulting export effects without incurring separate overseas marketing costs.

[0077] Meanwhile, even when the first consumer directly accesses the shopping mall through their shopping link to purchase a product, they may receive compensation based on the transaction amount; in this case, the processes for tracking the transaction, measuring the transaction amount, and paying the compensation may be carried out in the same manner as applied to the second consumer's transaction.

[0078] The first consumer receives rewards not only by distributing shopping links to second consumers but also by directly accessing the shopping mall through their own shopping link and purchasing products, thereby enjoying a substantial discount effect.

[0079] In addition, the first consumer can purchase and use the product first in the manner described above, and based on this, promote the product credibly to the second consumer through writing reviews, creating content, etc., and this method can induce natural and persuasive viral marketing effects.

[0080] Meanwhile, the shopping link is distributed through the first consumer's online channel for the promotion of the shopping mall, and the user may further include an educational partner capable of providing promotional education to the first consumer.

[0081] The user proceeds with registration, such as the aforementioned first consumer or the business operator of the shopping mall, and can enter basic information such as name, address, contact information, email, and account information for registration.

[0082] Education partners can provide training on promotional methods, such as content creation, social media utilization strategies, hashtag setup, and live broadcasting, to enable first consumers to effectively distribute shopping links and improve promotional performance.

[0083] For example, an education partner can instruct first consumers on content planning methods or video production tips through online video lectures, and can support first consumers in effectively carrying out promotional activities by providing separate templates or materials.

[0084] Education partners can be social media education experts, content creators, live commerce hosts, online marketing instructors, influencers, etc.

[0085] Through educational partners, it is possible to build a collaborative marketing ecosystem that links not only promotion through the distribution of shopping links but also the education that supports it.

[0086] The step of providing compensation (S160) may provide an amount equal to the second set ratio of the compensation to the education partner who conducted the promotional education to the first consumer.

[0087] The first consumer may receive promotional training from an education partner to effectively distribute shopping links and enhance promotional performance. After completing the training, if a transaction by the second consumer occurs as a result of the first consumer's promotional activities and compensation is calculated accordingly, an amount corresponding to the second consumer's set ratio of the compensation may be distributed to the education partner as compensation for the first consumer's training performance.

[0088] For example, if the transaction amount of the second consumer is 10,000 won, the first setting rate is 10%, and the second setting rate is 7%, then 70 won of the 1,000 won reward to be provided to the first consumer may be provided to the education partner who provided the promotional education to the first consumer, and the remaining 930 won may be provided to the first consumer.

[0089] In this way, by providing incentives when an education partner makes a substantial contribution through education to enhance the promotional performance of first consumers, the quality of promotional education can be improved and the voluntary and professional support system of education partners can be strengthened.

[0090] Meanwhile, after the registration step (S110), the contract section (120) may further include a step (S120) in which the first consumer selects to enter into either an exclusive contract or a non-exclusive contract with the education partner.

[0091] The first consumer may freely select an education partner to receive high-quality promotional education, and may enter into an exclusive or non-exclusive contract with the education partner.

[0092] The exclusive contract may be under the condition that the first consumer can receive promotional training from the education partner free of charge, while an amount equivalent to the second set ratio of the compensation is provided to the education partner.

[0093] In this case, the first consumer may receive promotional training from the training partner for free, but in return, may have to provide the training partner with a portion of the rewards generated after the training as described above.

[0094] A non-exclusive contract may be under the condition that the first consumer receives promotional education from the education partner for a fee, provided that the full amount of the compensation is provided.

[0095] In this case, the first consumer must pay a tuition fee to receive promotional training from the training partner, but can keep all the rewards generated after the training without needing to share them with the training partner.

[0096] As such, exclusive or non-exclusive contracts can be applied selectively depending on the circumstances and preferences of the first consumer, and can be structured to allow the first consumer to flexibly decide between receiving free education and sharing a portion of the compensation, or paying costs and securing future profits in full; through this, it is possible to ensure the quality of education provided by the education partner and encourage the voluntary participation of the first consumer.

[0097] Meanwhile, the education partner may conduct a host stream through online channels to promote the shopping mall.

[0098] For example, an educational partner, as a content creator, live commerce presenter, show host, online marketing instructor, or influencer, can utilize streaming tools such as Wirecast, vMix, OBS Studio, StreamYard, PRISM Live Studio, and Restream.io, as well as streaming channels such as YouTube, Instagram Live, Naver Shopping Live, and TikTok Live, to conduct a broadcast (a type of central broadcast) that introduces products from a specific shopping mall in real time and explains the features, usage, and discount information of the products.

[0099] Live streams from such educational partners can serve as a useful online promotional tool to encourage viewer participation and facilitate access to shopping malls.

[0100] The first consumer may restream as a guest stream to the host stream while distributing shopping links through online channels to promote the shopping mall.

[0101] The first consumer can distribute shopping links through their own online channels to promote the shopping mall, while simultaneously utilizing Restream.io, etc., to relay live streams conducted by educational partners (network broadcasting as a type of local broadcast).

[0102] For example, the first consumer can turn on a guest stream for their followers on Instagram, co-participate in an educational partner's hosted stream, or relay the broadcast to viewers to share together.

[0103] The first consumer can instill substantial trust in the shopping mall's products through chatting, mentioning product reviews, and Q&A during the broadcast, and can induce a purchase by providing their shopping link to the second consumer, who is a viewer.

[0104] This streaming collaboration structure enables first consumers to combine with professional and highly credible broadcast content led by educational partners to create real-time promotional synergy, thereby effectively increasing transactions through first consumers' shopping links.

[0105] Meanwhile, the first consumer, acting as a team leader, can recruit one or more other first consumers as team members to provide promotional support, and an amount equivalent to the third-party setting ratio of the rewards provided to the first consumers who have become team members can be provided to the education partner who is the team leader.

[0106] The first consumer, as a team leader, can recruit one or more other first consumers as team members to support promotional activities.

[0107] For example, a first consumer with extensive experience in promotion via social media or acting as an educational partner can register as a team leader and invite first consumers with relatively less promotional capability as team members to support promotion through the provision of educational materials, real-time feedback, and joint content creation. Additionally, the team leader can enhance the overall promotional performance of the team by sharing know-how on shopping link distribution methods, content structuring, and online channel operation with team members.

[0108] In this case, when a team structure is formed, an amount equivalent to the third setting ratio of the compensation provided to the first consumer who became a team member may be provided to the first consumer who is the team leader.

[0109] For example, when a first consumer, a team member, induces a second consumer to make a transaction through their shopping link and generates a reward of 1,000 won, and the third setting rate is 10%, 100 won of the reward to be provided to that team member can be provided to the first consumer, who is the team leader.

[0110] This structure can contribute to forming a collaborative marketing ecosystem where skilled first consumers voluntarily form teams and assist relatively inexperienced first consumers in their initial settlement by substantially guaranteeing rewards for efforts such as training and management by first consumers acting as team leaders; furthermore, it can more effectively expand the scope of promotion through a teamwork-based diffusion structure resulting from this.

[0111] Meanwhile, the operator of the platform according to the present embodiment may receive an amount equal to the fourth set ratio of the revenue to be provided to the first consumer as a platform provision fee or usage fee.

[0112] For example, if the transaction amount of the second consumer is 10,000 won, the first setting ratio is 10%, the second setting ratio is 7%, and the fourth setting ratio is 23%, 70 won of the 1,000 won reward to be provided to the first consumer is provided to the education partner who conducted the promotional education to the first consumer, and the remaining 930 won is provided to the first consumer, wherein the first consumer must provide 230 won of the 930 won as a platform usage fee to the operator of the platform according to the present embodiment, and accordingly, the first consumer can finally receive 700 won, and this can be applied in the same way to the case of reward distribution according to the third setting ratio.

[0114] Next, a consumer shopping mall direct transaction connection platform providing system (100) according to one embodiment of the present invention will be described.

[0115] According to the present embodiment, as illustrated in FIGS. 1 and 2, a consumer shopping mall direct transaction connection platform providing system (100) is presented, comprising a registration unit (110) for receiving registration of users including a first consumer and a shopping mall operator, an issuance unit (130) for issuing a shopping link to a shopping mall selected by the first consumer, a tracking unit (140) for tracking a transaction of a second consumer that entered the shopping mall through the shopping link, a measurement unit (150) for measuring a transaction amount in a transaction, and a compensation unit (160) for providing a compensation to the first consumer according to the transaction amount.

[0116] According to this embodiment, consumers can act as direct promoters of shopping malls and receive accurate and transparent compensation when the shopping malls or products they promote lead to actual sales. Additionally, shopping mall operators can conduct performance-based marketing without upfront advertising costs and secure operational efficiency and reliability through real-time performance analysis and automatic commission settlement. Furthermore, through a network marketing structure that can be expanded through collaboration, it is possible to significantly increase voluntary participation and expand the scope of marketing compared to existing tree structures, network structures, or simple link-based models. This enables the realization of a direct transaction ecosystem where consumers and shopping malls are directly connected, thereby simultaneously enhancing the structural efficiency of e-commerce and the value of user participation.

[0117] Hereinafter, each component of the consumer shopping mall direct transaction connection platform providing system (100) according to the present embodiment will be described with reference to FIGS. 1 and 2, and the specific details of each component may follow the content of the consumer shopping mall direct transaction connection platform providing method described above.

[0118] The registration book (110) can receive registrations of users, including first consumers and business operators of shopping malls.

[0119] The issuing unit (130) can issue a shopping link to a shopping mall selected by the first consumer.

[0120] The tracking unit (140) can track the transaction of a second consumer that entered the shopping mall through a shopping link.

[0121] The shopping link includes a unique identifier capable of identifying the shopping mall access address and the first consumer, and the tracking unit (140) can identify and track the transaction through the identifier.

[0122] The measuring unit (150) can measure the transaction amount in the transaction.

[0123] The reward unit (160) can provide a reward to the first consumer according to the transaction amount.

[0124] The reward can be viewed in real time as an amount equal to the first set ratio of the transaction amount.

[0125] The identifier is associated with an account created by the second consumer at the shopping mall for a transaction, and the reward unit (160) can identify and track the additional transaction through the identifier associated with the account when the second consumer makes an additional transaction at the shopping mall without using the shopping link after the transaction, measure the amount of the additional transaction in the additional transaction, and provide additional rewards to the first consumer according to the amount of the additional transaction.

[0126] Shopping links are distributed through the first consumer's online channels for the promotion of the shopping mall, and the user may further include an educational partner capable of providing promotional education to the first consumer.

[0127] The compensation unit (160) can provide an amount equal to the second set ratio of the compensation to the education partner who conducted the promotional education for the first consumer.

[0128] The contract section (120) may receive a choice from the first consumer to enter into either an exclusive contract or a non-exclusive contract with an education partner.

[0129] The exclusive contract may be under the condition that the first consumer can receive promotional training from the education partner free of charge, while an amount equivalent to the second set ratio of the compensation is provided to the education partner.

[0130] A non-exclusive contract may be under the condition that the first consumer receives promotional education from the education partner for a fee, provided that the full amount of the compensation is provided.

[0131] Education partners can conduct host streams through online channels to promote the shopping mall.

[0132] The first consumer may restream as a guest stream to the host stream while distributing shopping links through online channels to promote the shopping mall.

[0133] The first consumer, as a team leader, can recruit one or more other first consumers as team members to provide promotional support, and an amount equivalent to the third-party setting ratio of the rewards provided to the first consumers who have become team members can be provided to the education partner who is the team leader.

[0135] Meanwhile, the components of the aforementioned embodiments can be easily identified from a process perspective. That is, each component can be identified as a separate process. Furthermore, the processes of the aforementioned embodiments can be easily identified from the perspective of the device components.

[0136] In addition, the technical details described above may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc., either individually or in combination. The program instructions recorded on the medium may be those specifically designed and configured for the embodiments, or they may be those known and available to a person skilled in the art of computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes; optical recording media such as CD-ROMs and DVDs; magneto-optical media such as floptical disks; and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, and flash memory. Examples of program instructions include machine code, such as that generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter, etc. Hardware devices may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

[0138] Although an embodiment of the present invention has been described above, those skilled in the art may modify and change the present invention in various ways by adding, changing, deleting, or adding components, etc., without departing from the spirit of the present invention as described in the claims, and such modifications and changes are also to be included within the scope of the rights of the present invention. Explanation of the symbols

[0140] 100: Consumer Shopping Mall Direct Transaction Connection Platform Provision System 110: Register 120: Contract Register 130: Issuance Register 140: Tracking Register 150: Measurement unit 160: Compensation unit

Claims

Claim 1 A consumer shopping mall direct transaction connection platform providing system comprising: an issuing unit that issues a shopping link to a shopping mall selected by a first consumer; and a reward unit that provides a reward to the first consumer according to the transaction amount of a second consumer who entered the shopping mall through the shopping link, wherein the reward unit provides an amount equal to a second set ratio of the reward provided to the first consumer to an education partner who conducts a host stream through an online channel for the promotion of the shopping mall and conducts promotional education to the first consumer, and the reward unit provides an amount equal to a first set ratio of the transaction amount as a reward to the first consumer who conducts a restream as a guest stream to the host stream while distributing the shopping link issued by the issuing unit through an online channel.

Images