System and method for transmitting event content to digital display device in event venue

Abstract

A system and method for transmitting event venue content to at least one digital display device within an event venue, performed by an event venue content management server, are disclosed. The method comprises the steps of: receiving a selection of registration type information; receiving a request to purchase a registration ticket and processing payment to issue a registration ticket ID; receiving a request to upload text or video content linked to the registration ticket ID; transmitting the received content to an administrator terminal to determine whether it is approved; and, if the result of the approval determination is confirmed to be approved, transmitting the content to a digital display device within the event venue according to a reservation schedule.

Description

Technology Field

[0001] Various embodiments of the present invention relate to a system and method for transmitting event venue content to a digital display device within an event venue related to celebration or condolence. Background Technology

[0002] General event venues—such as wedding halls, funeral homes, corporate event spaces, exhibition halls, and performance venues—have utilized digital display devices (e.g., electronic display boards, large TVs, projection screens, etc.) to convey various information or messages to visitors. These displays show event schedules, congratulatory or condolence messages, event announcements, and advertising content; however, most venues have operated by having operators manually upload content files or directly insert and update them using USB storage devices.

[0003] Traditionally, structures for directly submitting content from individual user terminals or automatically processing it through event venue operation servers were not commonly established. Generally, users wishing to register a message would write the message on paper at the venue reception desk or send it via guidance channels provided by the operator (KakaoTalk, text message, phone request, etc.), and operational staff would manually edit the content and input it into a display device. This method presented problems such as long processing times, an excessive workload for operational staff, and a high possibility of errors. Prior art literature

[0004] Korean Patent Publication No. 10-2025-0043949 (Publication Date: March 31, 2025) The problem to be solved

[0005] The purpose of various embodiments of the present invention is to provide a system and method for safely processing, verifying, and scheduling content related to a user's congratulations or condolences based on a registration right and transmitting it to a digital display device within an event venue, in order to solve the aforementioned problems.

[0006] In addition, various embodiments of the present invention have another objective of providing a system and method for transmitting to a digital display device within an event venue that can automatically optimize content transmission quality and advertising effects by utilizing advertising exposure information and user response information. means of solving the problem

[0007] A method for transmitting event venue content to at least one digital display device within an event venue, performed by an event venue content management server according to one embodiment for achieving the aforementioned purpose, comprises the steps of: transmitting the selected registration type information (registration product) to the user terminal when the user terminal selects the registration type information for transmitting the event venue content; receiving a registration purchase request for the transmitted registration type information from the user terminal; processing the payment by linking the received registration purchase request with a payment approval server of a Payment Gateway (PG) company, and when the payment is completed, issuing a registration ID for the registration product based on payment approval information received from the payment approval server; receiving a content upload request linked to the issued registration ID from the user terminal, and receiving text or video content related to congratulations or condolences from the user terminal in response to the received content upload request; transmitting the received text or video content to an administrator terminal and, when approval is determined, receiving the determined approval result from the administrator terminal. and if the result of the approval is confirmed to be approved, the step of transmitting the text or video content to at least one digital display device within the venue according to the reservation schedule is included.

[0008] In addition, a method for transmitting event venue content to at least one digital display device within an event venue, performed by an event venue content management server according to one embodiment for achieving the aforementioned purpose, comprises: a step of transmitting the selected registration type information (registration product) to the user terminal when the user terminal selects the registration type information for transmitting the event venue content; a step of receiving a registration purchase request for the transmitted registration type information from the user terminal; a step of processing the payment by linking the received registration purchase request with a payment approval server of a Payment Gateway (PG) company, and when the payment is completed, a step of issuing a registration ID for the registration product based on the payment approval information received from the payment approval server; a step of receiving a content upload request linked to the issued registration ID from the user terminal, and receiving at least one congratulatory or condolence data among text, image, and voice data from the user terminal in response to the received upload request; a step of transmitting the received at least one congratulatory or condolence data to the administrator terminal and, when approval is determined, receiving the determined approval result from the administrator terminal. If the result of the approval status is confirmed to be approved, the method includes the step of generating digital content based on at least one approved congratulatory or condolence data using a generative artificial intelligence model; and the step of transmitting the generated digital content to at least one digital display device within the venue according to a reservation schedule. Effects of the invention

[0009] As described above, various embodiments of the present invention integrate and process the procedures from the selection of a registration type, payment approval, content upload, inspection, and transmission, thereby ensuring the integrity and stability of the transmission process for text or video content related to congratulations or condolences, and have the effect of reducing the management burden on the operator and increasing transmission reliability through a content management structure based on a registration ID.

[0010] In addition, various embodiments of the present invention can improve the information delivery capability and the unity of the viewing experience by transmitting advertising exposure information collected from an advertising terminal and response information collected from a user terminal together with digital content.

[0011] Furthermore, various embodiments of the present invention can prevent the transmission of inappropriate content in advance by automatically detecting content that does not meet the criteria through the analysis of multiple criteria, such as brightness change rates, color histograms, audio waveforms, and video repetition. In this case, the automatic blocking function reduces the burden of administrator inspection and enhances the safety of the system.

[0012] In addition, various embodiments of the present invention automatically adjust the transmission order based on transmission conditions such as registration type, time zone, priority, and display location, thereby enabling precise transmission control even in a multi-display environment.

[0013] In addition, various embodiments of the present invention calculate an advertising effectiveness index by reflecting location, brightness, and delay time information for each display device, thereby enabling automatic optimization of advertising additional elements to suit each device, maximizing advertising effectiveness, and increasing operational efficiency.

[0014] In addition, various embodiments of the present invention receive text, image, and voice data as input and allow a generative artificial intelligence model to automatically generate digital content, thereby significantly improving user convenience and content generation speed, and enabling the rapid provision of high-quality digital content tailored to celebrations or condolences.

[0015] In addition, various embodiments of the present invention can map and transmit ad exposure information and user response information to AI-generated content, thereby providing flexibility to ad operations based on generative content and enhancing ad delivery and user customization.

[0016] In addition, various embodiments of the present invention apply automatic inspection and automatic blocking functions to AI-generated digital content, thereby maintaining consistency in content quality, preventing the transmission of harmful content, and improving operational efficiency by minimizing administrator intervention.

[0017] In addition, various embodiments of the present invention automatically determine the transmission order of AI-generated content using registration-based transmission setting information, thereby enabling systematic transmission management even in environments where various types of content are mixed and reducing the burden of manual adjustment for operators.

[0018] In addition, various embodiments of the present invention apply an advertising effectiveness index per display device to AI-generated content, thereby automatically adjusting the size, display time, and exposure location of advertising elements, and enabling optimized advertising delivery even with changes in the display environment.

[0019] The effects mentioned above are not limited to, and other unmentioned effects will be clearly understood by those skilled in the art to which this disclosure pertains from the description below. Brief explanation of the drawing

[0020] FIG. 1 is a schematic diagram illustrating a system for transmitting event venue content using at least one digital display device in an event venue according to one embodiment of the present invention. FIG. 2 is a drawing specifically illustrating an event venue content management server among the system configurations of FIG. 1 according to an embodiment of the present invention. FIG. 3 is a flowchart specifically illustrating a method for transmitting text or / and video content related to congratulations or condolences to at least one digital display device in an event venue according to a first embodiment of the present invention. FIG. 4 is a flowchart specifically illustrating an additional method for dynamically controlling automatic content inspection, transmission order adjustment, and advertising additional elements in the process of transmitting text or / and video content related to congratulations or condolences to at least one digital display device in an event venue according to the first embodiment of the present invention. FIG. 5 is a flowchart specifically illustrating a method for transmitting digital content generated using artificial intelligence to at least one digital display device in an event venue according to a second embodiment of the present invention. FIG. 6 is a flowchart specifically illustrating an additional method for dynamically controlling automatic content inspection, transmission order adjustment, and advertising additional elements in the process of transmitting digital content generated using artificial intelligence to at least one digital display device in an event venue according to a second embodiment of the present invention. Specific details for implementing the invention

[0021] In this specification, expressions such as "A and / or B" and "at least one of A and B" mean all possible combinations of items listed together, and terms such as "comprising" and "may comprise" are intended to indicate the existence of the features, numbers, steps, actions, components, parts, or combinations thereof described in the specification, and do not preclude the existence or addition of one or more other features, numbers, steps, actions, components, parts, or combinations thereof.

[0022] Furthermore, the terms used herein are used merely to describe specific embodiments and are not intended to limit the scope of other embodiments. A singular expression may include a plural expression unless the context clearly indicates otherwise. All terms used herein, including technical or scientific terms, may have the same meaning as generally understood by those skilled in the art to which this disclosure applies.

[0023] Furthermore, the event venue content described in this specification should be understood as a broader concept that includes user-generated content (text, video, and audio content) and digital content (video, text, and audio content, etc.) created using generative artificial intelligence models in relation to celebrations or condolences.

[0024] Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the drawings.

[0025] FIG. 1 is a schematic diagram illustrating a system for transmitting event venue content using at least one digital display device within an event venue according to an embodiment of the present invention, and FIG. 2 is a diagram specifically illustrating an event venue content management server among the system configurations of FIG. 1 according to an embodiment of the present invention. FIG. 2 is to be cited together with FIG. 1 when describing FIG. 1.

[0026] Referring to FIG. 1, a system according to one embodiment may include a user terminal (100), an event venue content management server (200), a payment approval server (300), an administrator terminal (400), an advertising server (500), a digital display device (600), and a network (700).

[0027] In one embodiment, the user terminal (100) is a device directly operated by a user to register text or video content related to congratulations or condolences to be transmitted to a digital display device (600) within the venue and / or digital content generated using a generative artificial intelligence model. It may include various electronic devices such as smartphones, tablets, laptops, and kiosks, but is not necessarily limited thereto. When the user selects a registration type such as a video registration right or a message slot, the user terminal (100) performs the function of receiving information on the selected registration type and then transmitting a request to purchase the registration right to the venue content management server (200). In this process, the user terminal (100) may provide a UI screen expressing the intention to purchase the registration right and may receive user authentication information or payment information necessary for payment processing.

[0028] Additionally, a user terminal (100) according to one embodiment has the role of performing a content upload operation linked to a registration ID issued after payment is approved. The user may directly upload content in the form of text, images, or videos, or request automatic content generation based on generative AI by inputting text, image, or voice data. The user terminal (100) collects such data and transmits it to a server, and the transmitted data is mapped to the registration ID and subsequently reflected in the inspection and transmission scheduling stages on the server.

[0029] Furthermore, the user terminal (100) may also perform the role of providing some of the advertising exposure information or user response information. Clicks, screen dwell time, and interest information generated during the process in which a user views, confirms, and responds to text or video content related to congratulations or condolences and / or digital content or advertising elements generated using a generative artificial intelligence model may be collected in the form of events and transmitted to a server. This user response information is utilized for improving content quality or measuring advertising effectiveness.

[0030] In this way, the user terminal (100) is an input device for content registration and a client that provides user experience-based data, performs multiple functions such as selecting registration type information, requesting payment, uploading content, requesting AI content creation, and providing user response data, and is responsible for initial input and user experience enhancement in the overall service flow of the present invention.

[0031] In one embodiment, the venue content management server (200) includes a communication interface (210), a memory (220), and a processor (230) to transmit venue content to at least one digital display device within the venue, as shown in FIGS. 1 and 2.

[0032] In one embodiment, the communication interface (210) performs the function of transmitting and receiving data with other components inside or outside the system via a network (700) using a wired or wireless communication method. For example, the communication interface (210) receives a request to purchase a registration right and a request to upload / create content from a user terminal (100), and communicates with a payment approval server (300) to exchange payment approval information. Additionally, the communication interface (210) communicates with an administrator terminal (400) to receive a request for content inspection and approval / blocking results, and communicates with an advertising server (500) to exchange information regarding advertising exposure and user response. Finally, the communication interface (210) is responsible for transmitting approved content and a transmission schedule to a digital display device (600). At this time, various communication standards such as TCP / IP, HTTP, HTTPS, and WebSocket may be used as communication protocols, but are not necessarily limited thereto.

[0033] In one embodiment, the memory (220) stores various programs, data, and information necessary for the overall operation of the event venue content management server (200). For example, the memory (220) may store registration ID and transmission reservation schedule data linked to registration type information received from the user terminal (100) and payment approval information received from the payment approval server (300). Additionally, the memory (220) may store original and processed data of digital content generated using text or video content related to congratulations or condolences received from the user and / or a generative artificial intelligence model generated by an AI model, and may store engine and training data necessary for operating the generative artificial intelligence model. Furthermore, the memory (220) may store all information necessary for the overall operation of the system, including inspection criteria ranges for determining whether to automatically block content, transmission priority information set by the administrator, and data related to ad exposure and effectiveness index received from the ad server (500).

[0034] In one embodiment, the processor (230) may receive information on the type of registration right (registration right product) selected by the user terminal (100) for transmitting congratulatory or condolence message content. Here, the information on the type of registration right (registration right product) is a commercialization of the right itself to transmit the content to a digital display device (600). Specific examples include a '5-second message slot registration right', a '30-second video registration right', a 'priority transmission right for a specific time slot', etc., and these may include conditions such as exposure time, content format (text, video), and transmission priority.

[0035] This processor (230) receives a request to purchase a registration right for registration right type information transmitted from a user terminal (100), and can process the payment by linking the received request to purchase a registration right with a payment approval server (300, linked with a PG company), and when the payment is completed, it can issue a registration right ID, which is a unique identifier for the corresponding registration right product, based on the payment approval information received from the payment approval server (300).

[0036] Furthermore, a processor (230) according to one embodiment receives a content upload request linked to an issued registration ID from a user terminal (100), and in response to this request, can receive and temporarily store text or video content related to congratulations or condolences from the user terminal (100). Furthermore, when the processor (230) receives congratulations or condolences data, such as text, image, and voice data, from the user terminal (100), it can run a generative artificial intelligence model based on this data to automatically generate digital content related to congratulations or condolences using the generative artificial intelligence model.

[0037] For example, when a user inputs a simple text or voice message such as "Congratulations on your marriage," the processor (230) can analyze the intent and core emotion (congratulations, condolences, etc.) of the input through an artificial intelligence model, and based on the results of this analysis, can combine a background image optimized for the nature of the 'wedding' event (e.g., a bright flower pattern), BGM with an appropriate atmosphere (e.g., a bright orchestra), and a dynamic template to contain the text (e.g., a heart animation effect) from a library within the system.

[0038] Finally, the processor (230) can render the input text message onto a selected template and synchronize it with the background and music to produce digital content generated using a high-quality generative AI model. At this time, the digital content generated using the generative AI model may be at least one of video content, audio content, and text content, but is not necessarily limited thereto. Through this process, the user can quickly and easily obtain digital content generated using a generative AI model suitable for the registration type without complex editing processes.

[0039] Furthermore, according to one embodiment, the processor (230) may transmit text or video content related to congratulations or condolences received or generated by AI (generative artificial intelligence model) and / or digital content generated using the generative artificial intelligence model to the administrator terminal (400) to request the administrator to review and decide whether to approve. Accordingly, when the administrator checks the appropriateness and compliance with standards of the text or video content related to congratulations or condolences and / or digital content generated using the generative artificial intelligence model and decides to approve or block, the processor (230) may receive the determined approval result from the administrator terminal (400) and determine whether to finally transmit.

[0040] At this time, for the content confirmed to be finally approved, the processor (230) determines the transmission conditions (reservation schedule) according to the registration type information, and according to the determined reservation schedule, the content (directly uploaded text / video content or digital content generated using an AI-generated generative artificial intelligence model) can be transmitted to at least one digital display device (600) in the venue via the network (700).

[0041] Referring again to FIG. 1, the payment approval server (300) according to one embodiment refers to an external or internal payment system that processes whether to approve payment for a registration right purchase request transmitted from a user terminal (100) through the venue content management server (200), and can be implemented as a Payment Gateway (PG) company or a payment module equivalent thereto. This payment approval server (300) can verify the user payment method (card, simple payment, bank transfer, etc.) and transmit a payment approval signal or a rejection signal to the venue content management server (200).

[0042] At this time, the payment approval server (300) performs authentication procedures related to payment, detection of risky transactions, generation of approval information, etc., and the approval result may include detailed information such as a unique transaction number, payment approval time, and payment processing status. In this way, the payment approval server (300) can perform the role of ensuring a stable start of the entire service flow by safely and reliably performing the payment procedure, which is the first step of the registration right-based content delivery system.

[0043] In one embodiment, the administrator terminal (400) communicates with the event venue content management server (200) and serves as an interface device responsible for managing the quality of content and controlling transmission of the system, and may be implemented as a laptop, desktop, or high-performance tablet. This administrator terminal (400) receives text or video content related to congratulations or condolences uploaded directly by a user from the event venue content management server (200), or digital content generated using a generative artificial intelligence model, and performs the main function of inspecting and determining whether to approve it.

[0044] Specifically, the administrator can check the content (ethical appropriateness, compliance with the purpose of the event, etc.) and technical specifications (resolution, file format, etc.) of the content received through the dedicated interface of the terminal (400), and send a decision on whether to approve transmission or blocking to the event venue content management server (200). Furthermore, the administrator terminal (400) performs the role of deciding whether to approve automatic blocking of the content. Before transmitting the content, the event venue content management server (200) analyzes at least two of the frame-by-frame brightness change rate of text or video content, color histogram distribution, waveform pattern of voice signals, and abnormal repetition of video length. If it is determined that the content falls outside the range of pre-set inspection criteria (e.g., excessive flickering, unpleasant color contrast, mechanical repetition pattern, etc.), it transmits this to the administrator terminal (400) to request approval for blocking. By checking these abnormal analysis results and deciding on the final automatic blocking, the administrator can secondarily prevent inappropriate content from being transmitted.

[0045] Additionally, the administrator terminal (400) according to one embodiment also provides a function for managing the transmission order of content. The administrator may instruct the data storage unit of the venue content management server (200) to store at least two of the transmission setting information corresponding to the registration ID, namely, registration type information, exposure time slot, transmission priority, and display location information within the venue. Based on this stored transmission setting information, the administrator terminal (400) controls the system to automatically adjust the transmission order of text or video content related to approved congratulations or condolences and / or digital content generated using a generative artificial intelligence model. For example, high priority may be assigned to content registered as a 'specific time slot priority transmission right,' or content to be transmitted to a specific location within the venue (e.g., main stage LED screen) may be managed separately.

[0046] In this way, the administrator terminal (400) provides key control functions for the stable operation of the system and maintenance of content quality, such as manual approval / blocking of content, system-based automatic blocking decision, and adjustment of transmission scheduling according to registration rights conditions.

[0047] In one embodiment, the advertising server (500) controls advertising elements associated with content transmitted to a digital display device (600) within the venue and performs the role of collecting and analyzing advertising effect data.

[0048] The advertising server (500) can collect advertising exposure information and user response information during the process of transmitting content through a digital display device (600) and transmit them to the event venue content management server (200). Here, the advertising exposure information includes the actual exposure time, number of exposures, and size of the screen where the advertisement is displayed, collected from an advertising terminal (such as an advertising banner transmitting device), and the user response information may include user behavior pattern data such as views, clicks, and dwell time collected from a user terminal (100), as well as gaze direction and approach distance, which can be collected through sensors (not included) around the display device.

[0049] Furthermore, according to one embodiment, the advertising server (500) maps the collected advertising exposure information and user response information to text or video content related to congratulations or condolences transmitted by the event venue content management server (200) and / or digital content generated using a generative artificial intelligence model, so that they can be transmitted. Through this mapping process, advertising additional elements are dynamically combined with simple content transmission.

[0050] Furthermore, the advertising server (500) performs an advanced analysis function to calculate an individual advertising effectiveness index. The advertising server (500) can match the collected advertising exposure information and user response information with environmental data such as location information, screen size, brightness settings, and network latency for each display device within the venue. By calculating the advertising effectiveness index for each display device based on this complex data, it is quantitatively determined which location and condition of display maximizes advertising effectiveness.

[0051] At this time, using the calculated advertising effectiveness index, the event venue content management server (200) provides feedback to the advertising server (500) to automatically adjust the size, display time, and exposure location of the advertising additional elements of digital content generated using text or video content and / or generative artificial intelligence models related to the mapped celebration or condolence. For example, on display devices with high foot traffic and a high advertising effectiveness index, the size of the advertising additional elements may be made larger or the exposure time extended to maximize the advertising effect.

[0052] In this way, the advertising server (500) according to one embodiment goes beyond simple advertising display and collects and analyzes advertising and user response data, and provides a function to dynamically adjust the display conditions of additional advertising elements of the content based thereon so as to maximize advertising effects.

[0053] In one embodiment, the digital display device (600) is a device installed within the venue that visually displays the venue content registered by the user terminal (100) or generated by the AI. It may include various forms of display media such as LED display boards, large TVs, beam projection screens, and kiosks, and communicates with the venue content management server (200) and advertising server (500), etc., via a network (700) to control the transmission of content.

[0054] These digital display devices (600) operate differently depending on the type of content received from the venue content management server (200). When text or video content approved via the direct upload method is received, it can be transmitted according to a scheduled timeline. On the other hand, when digital content (video content, audio content, text content, etc.) generated using a generative AI model created by an AI (generative AI model) via the AI ​​automatic generation method is received, it can be transmitted through display and sound output devices according to the corresponding format.

[0055] Furthermore, the digital display device (600) according to one embodiment can perform functions of advertising and user response linkage beyond simple content reception and transmission functions. For example, during the content transmission process, it displays text or video content related to congratulations or condolences and / or digital content generated using a generative artificial intelligence model, to which advertising additional elements received from the advertising server (500) are mapped. In this process, it can collect advertising exposure information itself or transmit the advertising exposure status to the advertising server (500). For example, the display device (600) is equipped with its own sensor (camera, infrared sensor, etc.) to collect user response information in real time, such as the gaze or approach status of surrounding users, and transmits this to the event venue content management server (200) or the advertising server (500) so that it can be used to calculate the advertising effect index.

[0056] Additionally, a digital display device (600) according to one embodiment responds to dynamic adjustment of content. Depending on the advertising effectiveness index calculated by the advertising server (500), the size, display time, and exposure location of advertising additional elements of text or video content related to congratulations or condolences being transmitted and / or digital content generated using a generative artificial intelligence model may be controlled to be automatically adjusted in real time. For example, if the display device (600) is located in an optimal location with high foot traffic, the size of the advertising elements may be automatically enlarged and transmitted.

[0057] In addition, the digital display device (600) can dynamically change the transmission order of received content according to the transmission order adjustment function of the event venue content management server (200), and can also perform the role of increasing the accuracy of the advertising effect index calculation by providing information on network latency (received from the network (700)) to the advertising server (500). As such, the digital display device (600) not only handles the final visual exposure of the content but also provides key data collection and display functions that contribute to the system's advertising revenue model and operational efficiency.

[0058] In one embodiment, the network (700) may be a wired network or a wireless network for transmitting data exchanged between any two of the following components: a user terminal (100), an event venue content management server (200), a payment approval server (300), an administrator terminal (400), an advertising server (500), and a digital display device (600).

[0059] Hereinafter, a method for transmitting digital content to at least one digital display device within the venue, which is performed by the processor (230) of the aforementioned venue content management server (200), will be specifically described.

[0060] [1st Example]

[0061] FIG. 3 is a flowchart specifically illustrating a method for transmitting text or / and video content related to congratulations or condolences to at least one digital display device in an event venue according to a first embodiment of the present invention.

[0062] Referring to FIG. 3, a method according to one embodiment may include steps S110 to S160 to transmit text or / and video content related to congratulations or condolences to at least one digital display device within the venue, which is performed by a processor (230) of a venue content management server (200).

[0063] In step S110, the processor (230) of the event venue content management server (200) can transmit the selected registration type information (registration product) to the user terminal (100) via the network (700) when the user terminal (100) selects the registration type information for transmitting event venue content.

[0064] For example, in step S110, when the processor (230) receives a signal from the user terminal (100) to select a registration type such as 'video registration right' or 'message slot', it can transmit detailed guidance information about the corresponding type to the user terminal. For example, if the user selects 'message slot', the processor (230) provides information that the message slot is a registration right for sending short text messages of about 5 seconds in the form of subtitles to a digital display device (600), and that some editing functions, such as selecting font size or background color, are restricted.

[0065] Conversely, if the user selects the ‘video registration right’, at step S110, the processor (230) can provide the user with an explanation including that a video of up to 30 seconds in length can be uploaded or an AI-generated video can be transmitted, and that the recommended resolution (FHD, etc.), uploadable file format (MP4, etc.), and that it can be preferentially assigned to a specific display (e.g., main LED screen) within the venue.

[0066] In addition, if the 'primary exposure right on the main display board' is selected, it may be provided that the registration right has the characteristic of being transmitted preferentially on the main display device (600) with the highest visibility at the venue, and that it is processed with a higher priority than other registration rights.

[0067] In this way, at step S110, the processor (230) can support the user in selecting a suitable registration right by clearly communicating to the user key features, such as transmission conditions, content format, exposure location, and priority, which are included in the selected registration right type information.

[0068] In step S120, the processor (230) can receive a request to purchase a registration right for the registration right type information transmitted to the user terminal (100) from the user terminal (100) via the network (700).

[0069] At this time, the received registration right purchase request may include, for example, the type of registration right selected by the user (e.g., message slot, 30-second video registration right, priority exposure right on major LED screens, etc.), payment method selection information (e.g., credit card, simple payment, bank transfer, etc.), user authentication information (e.g., mobile phone authentication value, identity verification token, etc.), payment amount confirmation information, information on selecting the event date or time slot where the registration right is to be applied, and device identification information of the user terminal (Device ID, etc.) required to be linked with the registration right ID during the future content upload process.

[0070] In addition, if the user additionally selects specific options (e.g., high-quality video upload option, specific display position fixing option), the corresponding additional billing items and the reason for selection may also be included.

[0071] In step S130, the processor (230) can process the payment by linking the registration right purchase request received in step S120 with the payment approval server (300) of the PG (Payment Gateway) company, and when the payment is completed, it can issue a registration right ID for the registration right product based on the payment approval information received from the payment approval server (300).

[0072] For example, the processor (230) may generate and transmit a payment request packet to a payment approval server (300) in accordance with the payment method (e.g., credit card, simple payment, bank transfer, etc.) included in the purchase request transmitted from the user terminal (100). At this time, the request packet may include a selected registration type (e.g., 30-second video registration, 5-second message slot), a payment amount, a user authentication token, a unique transaction number, etc.

[0073] Here, when the payment approval server (300) approves the payment, the processor (230) can return the payment approval result, including the approval code, approval time, and transaction identification number, to the venue content management server (200). Accordingly, the processor (230) can verify the payment approval result and generate a unique registration ID to match the transaction one-to-one with a specific registration ID. For example, it can be generated by combining a registration type code, payment date, and serial number, such as 'VID30-20250115-000123', and the generated registration ID can be used as the same identifier in the content transmission scheduling and inspection process by automatically linking it when the user uploads content thereafter.

[0074] In step S140, the processor (230) can receive a content upload request linked to the registration ID issued by step S130 from the user terminal (100), and in response to the received upload request, can receive text or video content related to congratulations or condolences from the user terminal (100).

[0075] For example, the user can select and upload a text or video file related to congratulations or condolences through an upload input window linked to a registration ID that is automatically displayed after payment is completed on the upload screen of the user terminal (100). For example, in the case of a funeral home, a text message such as “May the deceased rest in peace” or a 10-second video file of condolences can be attached, and in the case of a wedding hall, a video of a congratulatory message such as “Sincere congratulations on your marriage!” or a short image-based congratulatory clip can be uploaded.

[0076] In addition, the user may submit a simple phrase directly entered through a text input window within the terminal, in addition to uploading a file. In this case, at step S140, the processor (230) recognizes the text file as the original content and stores it along with the registration ID. The processor (230) maps and stores the uploaded text or video content with the registration ID, and subsequently manages it so that the same content can be accurately identified during the administrator inspection and transmission scheduling stages. During this process, metadata such as file format, file size, and content type may also be received and stored when an upload request is made.

[0077] In step S150, the processor (230) transmits the text or video content received by step S140 to the administrator terminal (400), and when approval is determined, the determined approval result can be received from the administrator terminal (400) via the network (700).

[0078] For example, the processor (230) transmits text or video content related to the congratulations or condolences uploaded in step S140 to the administrator terminal (400), and enables the administrator terminal (400) to review whether the content is appropriate, standardized, and compliant with the purpose of the event.

[0079] For example, in the case of a wedding congratulatory video uploaded by a user, the administrator terminal (400) can select either approval or blocking by checking whether the resolution is suitable, whether there is excessive flickering or unpleasant elements, and whether it contains inappropriate voice or text. For example, if approved, at step S150, the processor (230) can receive an “OK” result from the administrator terminal (400) via the network (700), and conversely, if not approved, that is, if the administrator selects “BLOCK,” the processor (230) can receive the blocking result delivered along with the reason for blocking (e.g., inappropriateness with the nature of the event, file specification error, etc.) and record the content in a blocked state to exclude it from the transmission process.

[0080] In this way, at step S150, the processor (230) accurately receives and stores the approval or blocking decision result of the administrator terminal (400), thereby clearly distinguishing between content that can be transmitted and content that cannot be transmitted, so that the entire service flow is performed stably.

[0081] In step S160, if the processor (230) confirms that the approval result from step S150 is approved, it can transmit text or video content to at least one digital display device (600) in the venue according to the reservation schedule.

[0082] For example, the processor (230) determines the broadcast scheduling based on the registration ID mapped to the list of multiple finally approved contents, and in this process, may reflect the priority and exposure location conditions inherent in the registration type. For instance, a 30-second video (VID30-A) assigned a 'Premium Priority Broadcast Right (Rank 1)' may be placed in the highest priority position during the event highlight time. In this case, the processor (230) may automatically delay the broadcast time of the previously scheduled general registration content (Rank 3) and control VID30-A to be transmitted only to the digital display device (600) designated as the 'Main LED Board'.

[0083] On the other hand, text content in the '5-second message slot (Rank 5)' is processed with a low priority and can be assigned to a small digital display device (600) located on the side or corridor of the event venue rather than the main display board. This text content is placed during time slots where efficient screen utilization is possible, such as dead time between video content. Accordingly, at step S160, the processor (230) can transmit the confirmed final transmission schedule (including content ID, transmission time, target display ID, etc.) to the digital display device (600) in real time. At this time, the digital display device (600) downloads or streams the content according to the command to display it on the screen, and can transmit a log to the processor (230) after the transmission is completed.

[0084] Furthermore, in step S160, the processor (230) can collect advertising exposure information collected from the advertising terminal (500) and user response information collected from the user terminal (100) during the process of transmitting approved text or video content.

[0085] For example, while the processor (230) is transmitting a congratulatory video (VID30-A) to the main display board, it can collect information on the actual ad exposure time and number of exposures of the display board from the advertising server (500), and simultaneously collect user response information such as the number of 'like' clicks on the content from the application of the user terminal (100), the duration of the user terminal connection at the time of content exposure, and the number of user terminals (100) located around the display device (600) (i.e., the number of potential viewers). In particular, when guests at a wedding venue search for and watch the congratulatory video through their terminals, the processor (230) collects detailed interaction data in real time, such as the viewing start time, end time, and whether scrolling occurred, and temporarily stores it in memory (220).

[0086] Subsequently, at step S160, the processor (230) can map the previously collected ad exposure information and user response information to text or video content and further transmit it to the digital display device (600).

[0087] For example, if the processor (230) detects that collected user response information (e.g., a high number of 'likes', a long viewing time) indicates high interest in specific content (VID30-A), it can map specific ad elements to the content or the next content to be broadcast during that time period based on this high level of engagement and broadcast it to the digital display device (600). Specifically, in response to the high response rate, the processor (230) can send a command to the digital display device (600) by including in the broadcast packet a command to increase the size of the sponsor company's logo in the bottom subtitle area of ​​the next content to be broadcast from the existing 10% to 20%, or to extend the ad banner exposure time from 5 seconds to 10 seconds. Thus, in this embodiment, dynamic ad control based on user response is possible, allowing for the maximization of ad revenue while maintaining the quality of the content service.

[0088] FIG. 4 is a flowchart specifically illustrating an additional method for dynamically controlling automatic content inspection, transmission order adjustment, and advertising additional elements in the process of transmitting text or / and video content related to congratulations or condolences to at least one digital display device in an event venue according to the first embodiment of the present invention.

[0089] Referring to FIG. 4, an additional method according to one embodiment may further include steps S170 to S190 to dynamically control automatic content inspection, transmission order adjustment, and advertising additional elements in the process of transmitting event venue content to at least one digital display device within the event venue, which is performed by a processor (230) of an event venue content management server (200).

[0090] In step S170, the processor (230) can analyze at least two of the frame-by-frame brightness change rate of the text or video content, the color histogram distribution, the waveform pattern of the voice signal, and whether there is abnormal repetition of the video length before transmitting the text or video content mapped in step S160.

[0091] For example, if the processor (230) performs abnormal pattern analysis on an uploaded 30-second video of a funeral, it can first analyze the frame-by-frame brightness change rate to determine if the interval where brightness changes rapidly more than 5 times per second exceeds 30% of the entire video, thereby analyzing the possibility of inducing epileptic seizures (flickering). Next, it can analyze the waveform pattern of the voice signal to determine whether a pattern in which the amplitude of the waveform repeats above a certain size (e.g., high-frequency mechanical sound or monotonous siren sound) occupies, for example, more than 70% of the total length, thereby determining whether there is noise that may cause discomfort. Through this multiple analysis, the system primarily determines not only the content but also the appropriateness of visual and auditory stimuli.

[0092] Subsequently, in step S170, if the above-mentioned analysis result falls outside the pre-set inspection criteria range, the processor (230) can transmit the received text or video content to the administrator terminal (400) and, if blocking is determined, automatically block the text or video content.

[0093] For example, the processor (230) may derive an analysis result in which the brightness change rate exceeds the standard (30%) and the waveform pattern is abnormal (e.g., inspection score 90 points, exceeding the standard 70 points). In this case, the processor (230) may immediately transmit this analysis result and the corresponding video to the administrator terminal (400) to request final blocking approval. Therefore, if the administrator terminal (400) checks the analysis result and determines that there is a problem and grants blocking approval, the processor (230) can remove the transmission schedule of the corresponding content from the queue and record the content status as 'Auto-Blocked' to finally block transmission to the digital display device (600).

[0094] In step S180, the processor (230) may store in memory (220) transmission setting information including at least two of the registration type information, exposure time zone, transmission priority, and display location information within the venue received from the user terminal (100) in order to manage transmission conditions corresponding to the registration ID.

[0095] For example, when a user terminal (100) selects a '30-second video registration right' and requests transmission during a specific time period (e.g., 6 PM to 8 PM), the processor (230) can store in memory (220) a set of transmission-related parameters, such as the registered time period information, content format (video), basic priority, and a display location specified by the user (e.g., main hall front LED), along with the registration right ID, as a single set of transmission setting information.

[0096] Subsequently, at step S180, the processor (230) can automatically adjust the transmission order of text or / and video content approved from the administrator terminal (400) based on transmission setting information stored in memory (220).

[0097] For example, if multiple contents are in a waiting state for transmission at the same time, the processor (230) can compare the priority values ​​(e.g., 'priority transmission right', 'general transmission right', 'subordinate transmission right') listed in the transmission setting information corresponding to each content and place the content with the higher priority first. Additionally, if the location of a specific display device (600) is designated by the user's registration right conditions, the processor (230) can control the content to be automatically assigned to the transmission queue of that location and not included in the queue of another location. For example, since the main hall front LED display device may be a location where high-priority content is concentrated, the processor (230) may dynamically sort the transmission table by first assigning a registration right ID with a 'priority transmission right for a specific time period' and automatically placing general registration rights in the empty slots after that.

[0098] In step S190, the processor (230) can calculate an individual advertising effectiveness index for each display device (600) by matching the aforementioned advertising exposure information and user response information with the location information, screen size, brightness setting value, and network latency of each display device within the venue.

[0099] For example, the processor (230) may obtain advertising exposure information collected from an advertising terminal or an advertising server (500) for a specific digital display device (600). This advertising exposure information may include the actual number of exposures of the advertisement (e.g., 15 times), the cumulative exposure time (e.g., 160 seconds), the screen ratio on which the advertisement is displayed (e.g., 25%), etc.

[0100] Accordingly, the processor (230) can check user response information collected from a sensor attached to the user terminal (100) or digital display device (600), and may include, for example, the number of ad banner clicks (e.g., 9 times), the average time spent in front of the screen where the ad was displayed (e.g., 3.6 seconds), eye-tracking-based attention (e.g., 78 points), etc.

[0101] These processors (230) can combine advertising exposure information and user response information with environmental information specific to each digital display device. For example, if the digital display device (600) is installed in a location with high foot traffic, such as in front of the main hall entrance, has a screen size of 75 inches, a brightness setting of 1000 nits, and a network latency of 40 ms, these environmental characteristics can be reflected as weighting factors that have a positive effect on advertising effectiveness.

[0102] Accordingly, in step S190, the processor (230) can calculate the advertising effectiveness index as follows, first, the advertising exposure intensity (Exposure Score) can be calculated as follows.

[0103] Ad Exposure Score = α1 × Number of impressions + α2 × Cumulative impression time + α3 × Screen share. Here, α1 is the weight at which the number of impressions contributes to the ad effect, α2 is the weight at which the cumulative impression time contributes to the ad effect, and α3 is the weight at which the screen share contributes to ad visibility and delivery.

[0104] Next, the user response score can be calculated as follows: Response Score = β1 × Number of Clicks + β2 × Time Dwelled + β3 × Eye Attention. Here, β1 is the weight that the number of clicks contributes to the effectiveness of the advertisement, β2 is the weight that time dwelled contributes to the evaluation of the advertisement's intensity, and β3 is the weight that indicates the influence of eye attention on the advertisement's preference or immersion.

[0105] In addition, the display environment weight can be calculated as follows: Display Environment Weight = γ1 × Location Score + γ2 × Screen Size Score + γ3 × Brightness Score γ4 × Latency Penalty. Here, γ1 represents the weight of the location score on ad effectiveness, γ2 represents the weight of screen size on ad reach, γ3 represents the weight of the brightness score on ad readability and attention, and γ4 represents the weight corresponding to the degree to which network latency degrades ad display quality (penalty).

[0106] Accordingly, the Advertising Effectiveness Index (AEI) can be calculated in the following manner: AEI = Exposure Score + Response Score + Environment Weight. Alternatively, depending on the operational policy, it can also be calculated as a weighted sum as follows.

[0107] AEI = (Exposure Score × w1) + (Response Score × w2) + (Environment Weight × w3)

[0108] Here, w1 represents an adjusted weight based on the importance of the ad exposure element, w2 represents an adjusted weight based on the importance of the user response element, and w3 represents an adjusted weight based on the importance of the display environment element. For example, if the Exposure Score of a specific digital display device (600) is 42 points, the Response Score is 31 points, and the Environment Weight is 18 points, then the AEI can be calculated as 42 + 31 + 18 = 91 points.

[0109] In this way, the processor (230) according to one embodiment can automatically adjust the advertising additional elements, sponsorship text size, display time of the advertising banner, and screen position where the banner is placed, etc., of the mapped text or / and video content to be transmitted from the digital display device using the advertising effect index calculated in this manner. For example, in a digital display device (600) with a high AEI, the size of the advertising additional elements can be enlarged or the display time extended, and in a display device (600) with a low AEI, the size of the advertising additional elements can be reduced or placed in a less conspicuous area of ​​the screen.

[0110] Accordingly, in step S190, the processor (230) can automatically adjust the size, display time, and exposure location of the advertising additional elements of the mapped text or / and video content using the advertising effect index calculated as described above.

[0111] For example, the processor (230) can adjust the visibility of additional advertising elements (e.g., sponsorship text, corporate logo, banner image, etc.) within the output screen of a specific digital display device (600) when the calculated advertising effectiveness index (AEI) for that specific digital display device (600) is high. For example, for a display device with an AEI of 90 points or higher, the size of the advertising banner can be increased by 1.3 times compared to the existing size, or the display time set to 2 seconds can be automatically extended to 3 seconds or more, and the advertising elements can be controlled to be automatically placed in a high-attention position, such as the top center or top left of the screen.

[0112] On the other hand, in a digital display device (600) with a low AEI, the size of the ad elements can be reduced or the display time shortened so that the ad elements do not excessively interfere with the user experience. For example, if the AEI is 40 points or less, the size of the ad banner can be reduced by 0.7 times and placed in a relatively less visible position on the screen (e.g., bottom right of the screen) to reduce the burden of displaying ads on devices with low ad efficiency.

[0113] Additionally, at step S190, the processor (230) can automatically optimize the display frequency of the ad add-on element or the intensity of the animation effect based on the calculated AEI value. For example, on a display device with a high AEI, the banner appearance animation can be applied or the transparency of the ad text can be lowered to enhance visibility, while on a device with a low AEI, the animation effect can be disabled or the transparency can be increased to reduce visual strain.

[0114] Through this automatic adjustment function, the processor (230) can maximize advertising efficiency for each digital display device and control the quality of advertising exposure throughout the entire venue to maintain balance.

[0115] [2nd Example]

[0116] FIG. 5 is a flowchart specifically illustrating a method for transmitting digital content generated using artificial intelligence to at least one digital display device in an event venue according to a second embodiment of the present invention.

[0117] Referring to FIG. 5, a method according to one embodiment may include steps S210 to S270 to transmit digital content using artificial intelligence to at least one digital display device within the venue, which is performed by a processor (230) of a venue content management server (200). Here, steps S210 to S230 are identical in feature to steps S110 to S130 described above in FIG. 3, so a detailed description thereof is omitted, but they are applied in the same way in this embodiment. Therefore, below, only steps S240 to S270 will be described.

[0118] In step S240, the processor (230) receives a content upload request linked to an issued registration ID from a user terminal (100) via a network (700), and in response to the received upload request, can receive at least one congratulatory or condolence data among text, image, and voice data from the user terminal (100).

[0119] For example, the processor (230) may receive an upload request from the user terminal (100) to “create a wedding congratulatory message in video form,” and this request may include a registration ID, a concept selected by the user (e.g., white wedding style), a preferred background image, and one or more data among text, image, and voice required for content creation.

[0120] For example, if a user inputs the phrase “I hope the future of the bride and groom is filled with happiness” in text form into the terminal, the processor (230) can store this text data in conjunction with the registration ID. As another example, the user may upload a photo of roses taken with a smartphone camera or record and send a congratulatory message in their own voice saying “I sincerely congratulate you on your happy marriage.”

[0121] Additionally, the user can specify the desired content style through the template selection option and request additional settings, such as “advanced message template,” “vertical video template,” or “include calm piano BGM.” The processor (230) receives this selection information as well and stores it in memory (220) so that the generative AI model can utilize it in the subsequent content generation step (S260).

[0122] In this way, at step S240, the processor (230) can go beyond simply receiving data files and perform a preprocessing role of accurately classifying and storing various forms of congratulatory or condolence data transmitted according to the registration ID, and configuring a set of input information for a generative artificial intelligence model to generate content in the future.

[0123] In step S250, the processor (230) transmits at least one congratulatory or condolence data received by step S240 to the administrator terminal (400) via the network (700), and when approval is determined, receives the determined approval result from the administrator terminal (400) via the network (700).

[0124] For example, the processor (230) transmits congratulatory or condolence data containing text, image, and voice data input from the user terminal (100) along with a registration ID to the administrator terminal (400), and when the administrator reviews the appropriateness of the data on the inspection screen of the administrator terminal (400), the result can be received back. For example, if the administrator determines that the content of text data, such as “Congratulations. Be happy.” is suitable for the nature of the event and does not contain inappropriate expressions, the administrator terminal (400) can return an “approval” signal to the event venue content management server (200), and the processor (230) can receive this approval result and proceed with the digital content creation step (S260) using a generative artificial intelligence model.

[0125] On the other hand, if the image uploaded by the user contains trademark exposure, prank phrases, mocking expressions, or inappropriate elements that do not align with the purpose of the event, the administrator may select a non-approval result, such as “block” or “request for modification,” from the administrator terminal (400) and send it to the event venue content management server (200). In this case, the processor (230) may store the non-approval result received from the administrator terminal (400), stop the content creation process for the corresponding registration ID, and automatically send a notification message, such as “approval failed” or “content modification required,” to the user terminal (100).

[0126] In this way, at step S250, the processor (230) verifies whether the content of the congratulatory or condolence data is appropriate through the administrator terminal (400), and determines whether to proceed with subsequent AI-based content generation (S260) based on the approval result, thereby preventing inappropriate content from being transmitted to the event venue in advance.

[0127] In step S260, if the processor (230) confirms that the result of approval by step S250 is approved, it may use a generative artificial intelligence model to generate digital content related to a congratulation or condolence based on at least one approved congratulation or condolence data.

[0128] For example, the processor (230) can automatically execute a digital content creation process by taking congratulatory or condolence data containing text, image, or voice data approved by the administrator as input and referring to a pre-trained template, background image, sound library, etc. of a generative artificial intelligence model. For example, if a congratulatory message entered by a user is “Sincere congratulations on your marriage” and this text data is approved by the administrator, the processor (230) can run a generative artificial intelligence model to analyze the sentiment (congratulations), target event (marriage), and atmosphere (bright and warm) of the message, and generate a digital video content of 10 or 15 seconds with automatically applied effects such as a ‘wedding custom template’, ‘pastel background’, ‘bright atmosphere background music’, and ‘soft fade-in subtitle effect’ according to the analysis results.

[0129] As another example, if the image uploaded by the user is a photo of wedding guests or a photo of chrysanthemums for remembrance, the processor (230) can use the image style conversion function of the generative AI model to edit it so that it naturally connects to the video background, or apply an automatic layout so that a text message is naturally placed on the image. If the user provides voice data, the processor (230) can complete the digital content by naturally combining the voice with background music or by extracting the message in the form of subtitles and inserting it into the video.

[0130] In this way, at step S260, the processor (230) automatically generates digital content for celebration or condolence optimized for the meaning, emotion, and type of event of the approved data, simply by the user providing text, images, and voice, and the user can transmit high-quality personalized content to the event venue without a separate editing process.

[0131] In step S270, the processor (230) can transmit the digital content generated by step S260 to at least one digital display device (600) in the venue according to the reservation schedule.

[0132] For example, the processor (230) can manage the timing of the transmission of generated digital content in the form of a schedule table based on a predetermined transmission time (e.g., 2:10 PM to 2:20 PM), transmission priority (e.g., VIP registration priority display), or transmission location conditions (e.g., main hall display priority assignment) in conjunction with a registration ID. For example, if a user purchases a '30-second premium video registration' and generates video content using a generative AI model, the processor (230) can set up scheduled transmission so that the content is displayed on the main digital display device (600) of the event venue at the exact specified time. When the time for transmission arrives, the processor (230) delivers the generated digital content file to the digital display device (600) in a real-time streaming manner or in a pre-transmission followed by automatic execution manner, and the device (600) can immediately display it on the screen.

[0133] As another example, if multiple digital display devices (600) exist at the same time, the processor (230) can control the transmission to select only specific devices according to the registration rights conditions. For example, if the registration right is granted a 'specific location priority transmission right,' the processor (230) designates the transmission target device so that the generated digital content is displayed only on the front display device at the entrance of the venue. Conversely, if the registration right includes a venue-wide display transmission right, synchronized transmission can be performed so that the same content is displayed simultaneously on all digital display devices (600).

[0134] FIG. 6 is a flowchart specifically illustrating an additional method for dynamically controlling automatic content inspection, transmission order adjustment, and advertising additional elements in the process of transmitting digital content generated using artificial intelligence to at least one digital display device in an event venue according to a second embodiment of the present invention.

[0135] Referring to FIG. 6, an additional method according to one embodiment may further include steps S280 to S300 in order to dynamically control automatic content inspection, transmission order adjustment, and advertising additional elements in the process of transmitting digital content generated using artificial intelligence to at least one digital display device within the venue, which is performed by a processor (230) of a venue content management server (200).

[0136] In step S280, before transmitting the digital content generated or mapped by step S250 or step S270, the processor (230) can use a generative artificial intelligence model to analyze at least two of the frame-by-frame brightness change rate of the generated digital content, the color histogram distribution, the waveform pattern of the voice signal, and whether there is abnormal repetition of the video length.

[0137] For example, if the processor (230) performs abnormal pattern analysis on uploaded digital content of 30 seconds in length (e.g., celebratory digital video), first, it can analyze the frame-by-frame brightness change rate to determine if the interval in which brightness changes rapidly more than 5 times per second exceeds 30% of the entire video, thereby analyzing the possibility of inducing epileptic seizures (flickering). Next, it can analyze the waveform pattern of the audio signal in the digital video to determine whether a pattern in which the amplitude of the waveform repeats above a certain size (e.g., high-frequency mechanical sound or monotonous siren sound) occupies, for example, more than 70% of the total length, thereby determining whether there is noise that may cause discomfort. Through this multi-analysis, the system primarily determines not only the content but also the appropriateness of visual and auditory stimuli.

[0138] Next, in step S280, if the aforementioned analysis result falls outside the pre-set inspection criteria range, the processor (230) can transmit the digital content generated using the generative artificial intelligence model to the administrator terminal (400) and, if blocking is determined, automatically block the digital content.

[0139] For example, the processor (230) may derive an analysis result in which the brightness change rate exceeds the standard (30%) and the waveform pattern is abnormal (e.g., inspection score 90 points, exceeding the standard 70 points). In this case, the processor (230) may immediately transmit this analysis result and the corresponding video to the administrator terminal (400) to request final blocking approval. Therefore, if the administrator terminal (400) checks the analysis result and determines that there is a problem and grants blocking approval, the processor (230) can remove the transmission schedule of the corresponding content from the queue and record the content status as 'Auto-Blocked' to finally block transmission to the digital display device (600).

[0140] In step S290, the processor (230) may store in memory (220) transmission setting information including at least two of the registration type information, exposure time zone, transmission priority, and display location information within the venue received from the user terminal (100) in order to manage transmission conditions corresponding to the registration ID.

[0141] For example, when a user terminal (100) selects a '30-second video registration right' and requests transmission during a specific time period (e.g., 6 PM to 8 PM), the processor (230) can store in memory (220) a set of transmission-related parameters, such as the registered time period information, content format (video), basic priority, and a display location specified by the user (e.g., main hall front LED), along with the registration right ID, as a single set of transmission setting information.

[0142] Next, in step S290, the processor (230) can automatically adjust the transmission order of digital content approved from the administrator terminal (400) based on transmission setting information stored in the memory (220).

[0143] For example, if multiple digital content items are in a waiting state for transmission at the same time, the processor (230) can compare the priority values ​​(e.g., 'priority transmission right', 'general transmission right', 'subordinate transmission right') listed in the transmission setting information corresponding to each content item and place the digital content with the higher priority first. Additionally, if the location of a specific display device (600) is designated by the user's registration right conditions, the processor (230) can control the digital content to be automatically assigned to the transmission queue of that location and not included in the queue of another location. For example, since the main hall front LED display device may be a location where high-priority digital content is concentrated, the processor (230) may dynamically sort the transmission table by first assigning a registration right ID with a 'priority transmission right for a specific time period' and automatically placing general registration rights in the empty slots afterward.

[0144] In step S300, the processor (230) can calculate an individual advertising effectiveness index for each display device (600) by matching the advertising exposure information and user response information described in the aforementioned step S270 with the location information, screen size, brightness setting value, and network latency for each display device within the venue.

[0145] For example, the processor (230) may obtain advertising exposure information collected from an advertising terminal or an advertising server (500) for a specific digital display device (600). This advertising exposure information may include the actual number of exposures of the advertisement (e.g., 15 times), the cumulative exposure time (e.g., 160 seconds), the screen ratio on which the advertisement is displayed (e.g., 25%), etc.

[0146] Accordingly, the processor (230) can check user response information collected from a sensor attached to the user terminal (100) or digital display device (600), and may include, for example, the number of ad banner clicks (e.g., 9 times), the average time spent in front of the screen where the ad was displayed (e.g., 3.6 seconds), eye-tracking-based attention (e.g., 78 points), etc.

[0147] These processors (230) can combine advertising exposure information and user response information with environmental information specific to each digital display device. For example, if the digital display device (600) is installed in a location with high foot traffic, such as in front of the main hall entrance, has a screen size of 75 inches, a brightness setting of 1000 nits, and a network latency of 40 ms, these environmental characteristics can be reflected as weighting factors that have a positive effect on advertising effectiveness.

[0148] Accordingly, the processor (230) can calculate the advertising effectiveness index as follows, first, the advertising exposure intensity (Exposure Score) can be calculated as follows.

[0149] Ad Exposure Score = α1 × Number of impressions + α2 × Cumulative impression time + α3 × Screen share. Here, α1 is the weight at which the number of impressions contributes to the ad effect, α2 is the weight at which the cumulative impression time contributes to the ad effect, and α3 is the weight at which the screen share contributes to ad visibility and delivery.

[0150] Next, the user response score can be calculated as follows: Response Score = β1 × Number of Clicks + β2 × Time Dwelled + β3 × Eye Attention. Here, β1 is the weight that the number of clicks contributes to the effectiveness of the advertisement, β2 is the weight that time dwelled contributes to the evaluation of the advertisement's intensity, and β3 is the weight that indicates the influence of eye attention on the advertisement's preference or immersion.

[0151] In addition, the display environment weight can be calculated as follows: Display Environment Weight = γ1 × Location Score + γ2 × Screen Size Score + γ3 × Brightness Score γ4 × Latency Penalty. Here, γ1 represents the weight of the location score on ad effectiveness, γ2 represents the weight of screen size on ad reach, γ3 represents the weight of the brightness score on ad readability and attention, and γ4 represents the weight corresponding to the degree to which network latency degrades ad display quality (penalty).

[0152] Accordingly, the Advertising Effectiveness Index (AEI) can be calculated in the following manner: AEI = Exposure Score + Response Score + Environment Weight. Alternatively, depending on the operational policy, it can also be calculated as a weighted sum as follows.

[0153] AEI = (Exposure Score × w1) + (Response Score × w2) + (Environment Weight × w3)

[0154] Here, w1 represents an adjusted weight based on the importance of the ad exposure element, w2 represents an adjusted weight based on the importance of the user response element, and w3 represents an adjusted weight based on the importance of the display environment element. For example, if the Exposure Score of a specific digital display device (600) is 42 points, the Response Score is 31 points, and the Environment Weight is 18 points, then the AEI can be calculated as 42 + 31 + 18 = 91 points.

[0155] In this way, at step S300, the processor (230) according to one embodiment can automatically adjust the advertising additional elements, sponsorship text size, display time of the advertising banner, and screen position where the banner is placed of the mapped or generated digital content to be transmitted to the corresponding digital display device (600) using the advertising effect index calculated in this manner. For example, in a digital display device (600) with a high AEI, the size of the advertising additional elements can be enlarged or the display time extended, and in a display device (600) with a low AEI, the size of the advertising additional elements can be reduced or placed in a less conspicuous area of ​​the screen.

[0156] Subsequently, in step S300, the processor (230) can automatically adjust the size, display time, and exposure location of the advertising additional element for the mapped or generated digital content using the advertising effect index calculated as described above.

[0157] For example, the processor (230) can adjust the visibility of additional advertising elements (e.g., sponsorship text, corporate logo, banner image, etc.) within the output screen of a specific digital display device (600) when the calculated advertising effectiveness index (AEI) for that specific digital display device (600) is high. For example, for a display device with an AEI of 90 points or higher, the size of the advertising banner can be increased by 1.3 times compared to the existing size, or the display time set to 2 seconds can be automatically extended to 3 seconds or more, and the advertising elements can be controlled to be automatically placed in a high-attention position, such as the top center or top left of the screen.

[0158] On the other hand, in a digital display device (600) with a low AEI, the size of the ad elements can be reduced or the display time shortened so that the ad elements do not excessively interfere with the user experience. For example, if the AEI is 40 points or less, the size of the ad banner can be reduced by 0.7 times and placed in a relatively less visible position on the screen (e.g., bottom right of the screen) to reduce the burden of displaying ads on devices with low ad efficiency.

[0159] Additionally, at step S190, the processor (230) can automatically optimize the display frequency of the ad add-on element or the intensity of the animation effect based on the calculated AEI value. For example, on a display device with a high AEI, the banner appearance animation can be applied or the transparency of the ad text can be lowered to enhance visibility, while on a device with a low AEI, the animation effect can be disabled or the transparency can be increased to reduce visual strain.

[0160] Through this automatic adjustment function, the processor (230) can maximize advertising efficiency for each digital display device and control the quality of advertising exposure throughout the entire venue to maintain balance.

[0161] As described above, the functional operations of each configuration described according to various embodiments can be implemented in the form of program instructions and recorded on a computer-readable recording medium and / or memory, etc.

[0162] Accordingly, although the present disclosure has been described above with reference to specific details such as specific components according to the various embodiments described above, such references are provided only to aid in a more comprehensive understanding and are not limited to the various embodiments; it is obvious that those skilled in the art can make various modifications and variations from such machines.

[0163] Accordingly, the concept described in this invention should not be limited to the embodiments described above, and not only the claims set forth below, but also all modifications equivalent to or equivalent to these claims shall be considered to fall within the scope of the concept of this invention. Explanation of the symbols

[0164] 100: User terminal 200: Venue content management server 210: Communication interface 220: Memory 230: Processor 300: Payment approval server 400: Administrator Terminal 500: Ad Server 600: Digital display device 700: Network

Claims

Claim 1 A method for transmitting event venue content to at least one digital display device within an event venue, performed by an event venue content management server, comprising: a step of transmitting the selected registration type information to the user terminal when the user terminal selects the registration type information for transmitting the event venue content; a step of receiving a registration purchase request for the transmitted registration type information from the user terminal; a step of processing the payment by linking the received registration purchase request with a payment approval server of a Payment Gateway (PG) company, and when the payment is completed, a step of issuing a registration ID for a registration product based on payment approval information received from the payment approval server; a step of receiving a content upload request linked to the issued registration ID from the user terminal, and receiving text or video content related to congratulations or condolences from the user terminal in response to the received content upload request; a step of transmitting the received text or video content to an administrator terminal and, when approval is determined, receiving the determined approval result from the administrator terminal; and, when the approval result is confirmed to be approved, transmitting the text or video content to at least one digital display device within the event venue according to a reservation schedule, and A step of collecting advertising exposure information collected from an advertising terminal and user response information collected from a user terminal during the process of transmitting approved text or video content, and mapping the collected advertising exposure information and user response information to the text or video content and further transmitting it to the digital display device;A method comprising: storing transmission setting information including registration type information, exposure time zone, transmission priority, and display location information within the venue received from the user terminal to manage transmission conditions corresponding to the registration ID; and automatically adjusting the transmission order of the approved text or video content in relation to a plurality of content waiting to be transmitted at the same time zone based on the stored transmission setting information; and calculating an individual advertising effectiveness index for each display device by matching the advertising exposure information and user response information with location information, screen size, brightness setting value, and network latency for each display device within the venue, and automatically adjusting the size, display time, and exposure location of the advertising additional element of the mapped or approved text or video content using the calculated advertising effectiveness index. Claim 2 delete Claim 3 The method according to claim 1 further comprises the step of, before transmitting the mapped text or video content, analyzing at least two of the frame-unit brightness change rate, color histogram distribution, waveform pattern of a voice signal, and abnormal repetition of video length of the text or video content, and if the analysis result deviates from a pre-set inspection standard range, transmitting the received text or video content to an administrator terminal and determining that blocking is necessary, automatically blocking the text or video content. Claim 4 delete Claim 5 delete Claim 6 A method for transmitting event venue content to at least one digital display device within an event venue, performed by an event venue content management server, comprising: a step of transmitting the selected registration type information to the user terminal when the user terminal selects the registration type information for transmitting the event venue content; a step of receiving a registration purchase request for the transmitted registration type information from the user terminal; a step of processing the payment by linking the received registration purchase request with a payment approval server of a Payment Gateway (PG) company, and when the payment is completed, a step of issuing a registration ID for a registration product based on payment approval information received from the payment approval server; a step of receiving a content upload request linked to the issued registration ID from the user terminal, and receiving at least one congratulatory or condolence data among text, image, and voice data from the user terminal in response to the received upload request; a step of transmitting the received at least one congratulatory or condolence data to an administrator terminal and, when approval is determined, receiving the determined approval result from the administrator terminal; and, when the approval result is confirmed to be approved, using a generative artificial intelligence model to provide digital content based on the approved at least one congratulatory or condolence data. A step of generating; a step of transmitting the generated digital content to at least one digital display device within the venue according to a reservation schedule, and in the process of transmitting the generated digital content, collecting advertising exposure information collected from an advertising terminal and user response information collected from a user terminal, and mapping the collected advertising exposure information and user response information to the digital content and further transmitting it to the digital display device;A method comprising: storing transmission setting information including registration type information, exposure time slot, transmission priority, and display location information within the venue received from the user terminal to manage transmission conditions corresponding to the registration ID; and, based on the stored transmission setting information, automatically adjusting the transmission order of the approved digital content in relation to a plurality of content waiting to be transmitted at the same time slot; and, by matching the advertising exposure information and user response information with location information, screen size, brightness setting value, and network latency for each display device within the venue, calculating an individual advertising effectiveness index for each display device, and using the calculated advertising effectiveness index to automatically adjust the size, display time, and exposure location of the mapped or generated digital content. Claim 7 delete Claim 8 A method according to claim 6, further comprising the step of, before transmitting the mapped or generated digital content, analyzing at least two of the frame-unit brightness change rate, color histogram distribution, waveform pattern of the voice signal, and abnormal repetition of the video length of the digital content, and if the analysis result deviates from a pre-set inspection standard range, transmitting the upload request to an administrator terminal and determining that the digital content is blocked, automatically blocking the digital content. Claim 9 delete Claim 10 delete

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