A system for placing advertising material, a device for placing advertising material, a method for placing advertising material and a program for placing advertising material

Claims

1. A system for placing advertising material, containing: a receiving unit configured to receive installation information about the placement including information about the target value; and a control unit configured to determine information indicating a correspondence relationship between each advertising slot and a brand to be placed in each advertising slot, taking into account which of the brand's advertising materials among several brands should be placed in each advertising slot, based on the installation information, wherein the control unit is designed with the possibility determining information indicating the first compliance relationship that maximizes the minimum value for all brands among the achievement indicators relating to the target rating performance (TRP) for each brand, provided that it satisfies the first rule, which includes the requirement that the aggregate rating performance (GRP) or individual GRP equals or exceeds the target value, and determining the information indicating the second correspondence relationship that minimizes the difference between the maximum value and the minimum value of the achievement indicators for all brands under the condition that satisfies the second rule, based on the information indicating the first correspondence relationship.

2. A system for placing advertising material according to paragraph 1, characterized in that the second rule includes a requirement that the minimum value of the achievement indicators for all brands in the information indicating the second correspondence relationship is equal to or greater than the minimum value of the achievement indicators for all brands in the information indicating the first correspondence relationship.

3. A system for placing advertising material according to claim 1, characterized in that the control unit is configured to determine information for a specific brand indicating a third correspondence relationship that minimizes at least one of the variation of the number of placed advertising slots per day per day and the number of consecutive placed slots for programs adjacent in time under a condition that satisfies the third rule, based on information indicating the second correspondence relationship.

4. A device for placing advertising material, comprising: a receiving unit configured to receive installation information about the placement including information about the target value; and a control unit configured to determine information indicating a correspondence relationship between each advertising slot and a brand to be placed in each advertising slot, taking into account which of the brand's advertising materials among several brands should be placed in each advertising slot, based on the installation information, wherein the control unit is designed with the possibility determining information indicating the first compliance relationship that maximizes the minimum value for all brands among the achievement indicators relating to the target rating performance (TRP) for each brand, provided that it satisfies the first rule, which includes the requirement that the aggregate rating performance (GRP) or individual GRP equals or exceeds the target value, and determining the information indicating the second correspondence relationship that minimizes the difference between the maximum value and the minimum value of the achievement indicators for all brands under the condition that satisfies the second rule, based on the information indicating the first correspondence relationship.

5. A method for placing advertising material, including: a step of receiving by the device for placing the advertising material the installation information on placement including the information on the target value; and a step of determining, by the device for placing advertising material, information indicating the correspondence relationship between each advertising slot and the brand to be placed in each advertising slot, taking into account which of the advertising materials of a brand among several brands should be placed in each advertising slot, based on the installation information, wherein the determination step includes: a step of determining, by the device for placing the advertising material, information indicating a first correspondence relationship that maximizes the minimum value for all brands among the achievement indicators concerning the target rating value (TRP) for each brand, under the condition that satisfies the first rule including the requirement that the aggregate rating value (GRP) or the individual GRP is equal to or exceeds the target value, and a step of determining, by the device for placing advertising material, information indicating a second correspondence relationship that minimizes the difference between the maximum value and the minimum value of the achievement indicators for all brands under a condition that satisfies the second rule, based on the information indicating the first correspondence relationship.

6. A machine-readable storage medium containing a program for placing advertising material, configured to ensure that a computer performs a procedure that includes: a step of obtaining placement information including target value information; and a step of determining information indicating the correspondence relationship between each advertising slot and the brand to be placed in each advertising slot, taking into account which of the brand's advertising materials among several brands should be placed in each advertising slot, based on the installation information, wherein the determination step includes: a step of determining information indicating a first conformity relationship that maximizes the minimum value for all brands among the achievement indicators relating to the target rating performance (TRP) for each brand, subject to the condition that satisfies the first rule including the requirement that the aggregate rating performance (GRP) or individual GRP equals or exceeds the target value, and a step of determining information indicating a second correspondence relationship that minimizes the difference between the maximum value and the minimum value of the achievement indicators for all brands under a condition that satisfies the second rule, based on the information indicating the first correspondence relationship.