A system that offers personalized recommendations to the user.

TR202318655A3Pending Publication Date: 2026-06-22TURKCELL TEKNOLOJI ARASTIRMA & GELISTIRME AS
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Patent Information

Authority / Receiving Office
TR · TR
Patent Type
Applications
Current Assignee / Owner
TURKCELL TEKNOLOJI ARASTIRMA & GELISTIRME AS
Filing Date
2023-12-27
Publication Date
2026-06-22

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Abstract

This invention relates to a system (1) that understands the behavior of users through mobile applications of telecommunications companies, creates personalized recommendations and offers user-specific recommendations to increase user interaction.
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Description

1 TARIFF A system that offers personalized recommendations to the user. Technical Area This invention allows users to access information through mobile applications belonging to telecommunications companies. understanding user behavior, creating personalized recommendations, and It relates to a system that offers personalized suggestions to users in order to increase their interaction. Previous Tech 10 Telecommunications companies enable users to make payments through mobile applications. services in the form of purchasing services and providing detailed information about the services received. However, none of these services are based on user behavior. It is not customized and does not provide personalized recommendations to the user. This 15 Therefore, in order to overcome the stated deficiency, user-specific suggestions are provided. A system is needed that will enable its presentation. United States Law No. US2023188622, which is included in the known state of the art. The patent document mentions a notification system. This refers to the United Nations 20th century. The invention that is the subject of the patent document is within a communication platform. It allows for the dynamic modification of notification preferences. The system, a one or more future events associated with the user of the communication platform and It retrieves one or more past events; a notification regarding a future event; and A user behavior profile associated with the user. The system anticipates 25 future events. The system determines whether someone's notification coincides with the notification time. later, to the event notifications at the time of notification, one or more past Analyze user behavior profile regarding the event and overlapping future events. It uses an artificial intelligence (AI) model to do this and, based on the analysis, does the following: Provides: Notification preferences associated with the notification are available to the user at the time of notification (30 days). The prediction score regarding whether or not it will be changed. Finally, the prediction score. 2 system notification if a change threshold is met or exceeded It changes preferences. Brief Description of the Invention The purpose of this invention is to enable telecommunications companies to use mobile applications. understanding user behavior, generating personalized recommendations, and A system that offers personalized recommendations to users in order to increase user interaction. to accomplish. Detailed Description of the Invention "User-Specific Recommendations" were implemented to achieve the purpose of this invention. "A System Presenting" is shown in the attached figure; Figure 1. Schematic view of the system described in the invention. The parts shown in the figure are individually numbered, and the corresponding numbers correspond to these numbers. given below: 1. System 2. Electronic device 3. Application 4. Database 5. Server 25 User behavior through mobile applications belonging to telecommunications companies understanding, creating personalized recommendations and increasing user engagement The invention is a system that offers user-specific recommendations (1); 3 -capable of running at least one application and any remote communication at least one electronic device capable of communicating with remote servers using the protocol device (2), - carried out on electronic devices (2) and to users by the telecommunications company Among the services offered, providing personalized notifications is a plus. at least one application that provides (3), -user behaviors, preferences and interactions on the application (3) at least one structured to ensure that related information is kept on record. database (4) and -user behavior, preferences and 10 through the application (3) belonging to telecommunication companies collecting data about interactions, and processing the collected data with artificial intelligence technology. analysis, personalized offers tailored to the user based on the analysis results. to enable the creation of offers and notification of offers to the user It includes at least one configured server (5). The electronic device (2) in the system (1) which is the subject of the invention, is used for data input. smartphone, tablet computer or with a keypad or touchscreen that provides It is a device that is a portable computer. In the preferred arrangement of the invention electronic device (2), on which the telecommunication company offers services to users at least one of the 20 that enables personalized notifications to be delivered to the individual. The electronic device in question (2) is configured to run the application. any remote communication protocol included in the known state of the art by using the server (5) to establish a connection and through this established connection to enable data exchange between the application (3) and the server (5) is structured. In the preferred application of the invention, the electronic device (2) 25 exchanging data with the server (5) using the Internet as a data bus It is structured accordingly. The application (3) in the system (1) which is the subject of the invention, on the electronic device (2) communication established between the electronic device (2) and the server (5) is being carried out. It is configured to exchange data with the server (5) via. 4 The application in question (3) allows users to make payments, purchase services, and receive Telecommunications companies displaying detailed information about their services. performing actions based on the user's own behavioral analysis It enables users to receive personalized offers and respond to those offers. It is configured to offer at least one interface. 5 The database (4) in the system (1) which is the subject of the invention is in communication with the server (5) and is configured to be managed by the server (5). The invention is preferred In the arrangement made, the database (4) contains location information, user User preferences, screen time, and user interactions in 10 to ensure that data related to the use of the application (3) is kept on record It is being structured. The server (5) in the system (1) which is the subject of the invention, any remote communication to communicate with the electronic device (2) using the protocol and this established 15 data through communication with the application (3) carried out on the electronic device (2) It is configured to carry out the shopping. Server (5), database (4) making new data entries into it, data recorded in the database (4) deletion or modification of registered data in the database (4) and data Data 20 is updated by operations such as updating the registered data in the database (4). It is configured to manage the base (4). The said server (5) is the telecom Location generated by users on the application (3) belonging to the companies information, user preferences, screen time, and user interactions to enable the collection of application usage data in this way is configured. The server (5) processes the collected data along with user information. to be sent to the database (4) for the paired record to be kept under record It is structured to provide the collected data to artificial intelligence and (5). It is structured to process and analyze data using data analytics techniques. The server (5) understands user behavior and interests as a result of the analysis, Creating a user profile to generate personalized content and notifications 30 It is configured to provide the server (5), user profile in line with users' interests and past behavior It is structured to prepare offers and information. Server (5), Use of the user’s personal information and location via the application (3) If he allows tracking, it will be determined that he went to a specific area. 5 is configured. The server (5) prepares personalized content and notifications. The application is configured to present the server to the user via (3). (5), the use of the user's personal information and location via the application (3). If he allows tracking, it will be determined that he went to a specific area. By providing instant and real-time recommendations specific to the region being traveled to. 10 It is configured to provide the server (5), from the user (3) the application responds to personalized content recommendations and notifications offered to it. It is structured to enable the receipt of responses given through this system. The server (5) provides user interactions and after personal recommendations are given. It is configured to monitor the results. The server (5) displays performance data 15 It is configured to analyze and generate reports. Server (5), Key performance indicators such as user behavior, conversion rates, and revenue growth It is configured to monitor its indicators. Industrial Application of the Invention 20 The invention system (1) aims to provide users with personalized recommendations. provided and users spend more time on telecommunication applications (3) They are encouraged to spend time there and user interaction is increased. is provided. 25 Around these fundamental concepts, the invention is about "A User-Specific Recommendation System". It is possible to develop a wide variety of applications related to the System (1)”, and the invention This cannot be limited to the examples described here, but is primarily stated in the claims. It is like this. 30

Claims

6 REQUESTS 1. Users through mobile applications belonging to telecommunications companies understanding user behavior, creating personalized recommendations, and 5. It offers personalized suggestions to users to increase their interaction. -capable of running at least one application and any remote communication at least one that can communicate with remote servers using the protocol electronic device (2), - carried out on electronic devices (2) and to users by the telecommunications company Among the services offered are personalized notifications (10) at least one application that enables its presentation (3), -user behavior, preferences and on the application (3) to ensure that information regarding their interactions is kept on record at least one database structured (4) and -User behavior via the application (3) of telecommunication companies, 15 collecting data regarding preferences and interactions, and the collected data Analyze using artificial intelligence technology, and based on the analysis results, provide personalized feedback to the user. Creating personalized offers and delivering those offers to the user. It must include at least one server (5) configured to enable notification. a system characterized by (1). 20 2. Smart devices with keypad or touchscreens for data entry. electronic device such as phone, tablet computer or portable computer (2) a system like the one in Claim 1 characterized by (1).

3. Among the services offered to users by the telecommunications company at least one that enables personalized notifications characterized by an electronic device (2) configured to execute the application A system like the one in Request 1 or 2 (1). 7 4. Connect to the server (5) using any remote communication protocol. to establish and connect the application (3) and the server (5) through this established connection structured to enable data exchange between them any of the above claims characterized by an electronic device (2) a system like one of them (1). 5 5. Data exchange with the server (5) using the Internet as a data bus. characterized by an electronic device (2) configured to perform a system like the one in Request 4 (1).

6. It is carried out on electronic device (2) and with electronic device (2). data exchange with server (5) through communication established between server (5) characterized by the application structured to perform (3) a system like any of the above requests (1).

7. Users' right to make payments, purchase services, and information about the services they receive. Telecommunications company transactions in the form of detailed information display. implementation, based on the user's own behavioral analysis to receive personalized offers, and to respond to the offers received The application is structured to provide at least one interface that provides (3) and 20 a system like any of the above characterized claims (1).

8. To be in communication with Server (5) and to be managed by Server (5) 25 of the above requests characterized by the structured database (4) a system like any other (1).

9. Includes location information, user preferences, screen time, and user use of the application (3) in the form of user interactions Data structured to ensure that relevant data is kept on record 30 8 any of the above claims characterized by its base (4) such a system (1).

10. Using any remote communication protocol, electronic device (2) to communicate with and through this communication with electronic devices (2) 5 to exchange data with the application (3) being run on it from the above requests characterized by the configured server (5) a system like any other (1).

11. Making a new data entry into the database (4), database (4) 10 deletion of the registered data in it or within the database (4) Modification of registered data and registered data in the database (4) to manage the database (4) by operations such as updating from the above requests characterized by the configured server (5) a system like any other (1). 15 12. Applications (3) belonging to telecommunication companies by users Location information, user preferences, screen time, and generated data. application usage data in the form of user interactions 20 characterized by the server (5) configured to enable the collection. a system like any of the above requests (1).

13. The collected data is recorded and matched with user information. to ensure that it is sent to the database (4) for safekeeping 25 of the above requests characterized by the configured server (5) a system like any other (1).

14. Processing and analyzing the collected data using artificial intelligence and data analytics techniques. The above is characterized by the server (5) which is configured to do so. a system like any of the requests (1). 30 9 15. To understand user behavior and interests through analysis, User profile for creating personalized content and notifications. Characterized by the server (5) configured to create and provide a system like any of the above requests (1).

16. Based on the user's profile, users' interests and background to prepare personalized offers and information based on their behavior from the above requests characterized by the configured server (5) a system like any other (1).

17. Use of the user's personal information through the application (3) and a specific area if it allows location tracking By identifying where they went, providing recommendations specific to the region they traveled to. The above is characterized by the server (5) configured to provide a system like any of the requests (1). 15 18. Prepared personalized content and notifications via application (3) characterized by the server (5) configured to present to the user a system like any of the above requests (1).

19. Use of the user's personal information through the application (3) and a specific area if it allows location tracking travel is detected and tracked in real-time. Server configured to provide region-specific recommendations (5) a 25 as in any of the above claims characterized by system (1).

20. The user requests personalized content recommendations and To ensure that responses to notifications are received via the application (3). 30 of the above requests characterized by the server (5) configured to do so. a system like any other (1).

21. User interactions and outcomes following the provision of personalized recommendations. The above is characterized by the server (5) configured to monitor a system like any of the requests (1).

22. To analyze performance data and generate reports. from the above requests characterized by the configured server (5) a system like any other (1).

23. Key performance indicators such as user behavior, conversion rates, and revenue growth. characterized by the server (5) configured to monitor its indicators a system like any of the above requests (1). 20 30