AN ADVERTISING REGULATION SYSTEM

Abstract

This invention relates to a system (1) that enables the personalization and regulation of advertisements to be displayed and / or played by analyzing the listening and usage data of music streaming platform users.

Description

1 TARIFF AN ADVERTISING REGULATION SYSTEM Technical Area This invention analyzes the listening and usage data of music streaming platform users. By analyzing the content, the advertisements to be shown and / or played will be personalized. It is related to a system that enables its regulation. Previous Tech 10 Revenue on music streaming platforms where users can listen to music Advertisements are shown or played to users in order to increase their interest. Currently, the ads offered to free members on the platform are random. It is presented in a period of 15 days. Advertisements are entirely provided by the music platform. Removal of ads or paid membership options for different ad serving periods paid memberships are offered. However, users are encouraged to use these paid memberships. It needs to be done. Therefore, considering the studies and shortcomings in the current technology, 20 when taken into account, the listening and usage of music streaming platform users Advertisements to be shown and / or played by analyzing the data a system is needed that allows for personalization and customization It is understood. United States number US2009197582A1, which is included in the known state of the art. The state's patent document outlines advertising management based on user behavior. We are talking about an artificial intelligence system structured to do this. From the beginning Sona mobile advertising system analyzes user behavior using artificial intelligence. (e.g., location, interaction with advertisements on mobile communication devices, etc.) characterize 30 By doing so, it selects micro-targeted ads. A marketplace platform, for specific 2 negotiated for a desired audience ("transportation") within a planned window mobile communication devices in accordance with the labels, appropriate number of presentations ("frequency") and It manages the appropriate presentation formatting for an effective period of time ("time"). Timed The timing of a coupon advertising campaign is supported as a condition for effectiveness. Measured by monitoring user location and / or interaction with communication device, 5 Thus, a change in behavior is observed (for example, a change as predicted). It doesn't go to the competitor, it goes to the advertiser's location, it searches for the advertiser, it advertises. (Registers for future reference, etc.). Marketplace platform, advertising. from those who provide ads from advertising entities for privacy reasons It secures the user identity. 10 Brief Description of the Invention The aim of this invention is to protect music streaming platform users from advertisements. listening to the advertisement they show, watching it, skipping the advertisement, skipping the song, or 15 application usage data and platform subscriptions in the form of platform exits by analyzing this information to determine the extent to which a user listens to advertisements. determining and personalizing the advertisements to be shown and / or played and to create a system that ensures its regulation. Detailed Description of the Invention This invention was created to achieve its purpose through "Advertising Regulation". The "System" is shown in the attached figure; Figure 1 shows a schematic view of the system that is the subject of the invention. The parts shown in the figure are individually numbered, and the corresponding numbers correspond to these numbers. given below: 1. System 3 2. Electronic device 3. Music app 4. Server Analysis of listening and usage data of music streaming platform users 5 personalization of advertisements that will be shown and / or played, and The system that enables the regulation of the invention (1); - exchanging data using any remote communication protocol and at least one configured to run at least one application on it electronic device (2), 10 - carried out on electronic devices (2), at least users' music to enable them to listen and access the advertisements offered at least one music application configured (3), -communication with electronic devices (2) using any communication protocol to establish and exchange data with the music application (3) through this established communication 15 to perform, automatically process, analyze and learn from data to run at least one self-improving artificial intelligence from the music application (3) by obtaining the user's subscription information, they previously had a paid subscription. to check if he / she did not and if he / she finds that he / she previously had a paid subscription 20 user activity data against the presented ads from the music app (3) by analyzing the results, the user's reactions to the ads to regulate the duration and periods of advertising displays in accordance with the rate and It includes at least one server (4) configured to offer gift suggestions. The electronic device (2) in the system (1) which is the subject of the invention has at least one 25 smartphone, tablet computer configured to run music application (3), It is a device in the form of a desktop computer or a portable computer. The device in question... electronic device (2) speakers that provide sound output, image reception capability It has at least one camera and an input device in the form of a keypad or touchscreen. has. Electronic device (2), any 30 in the known state of the art. to establish a connection with the server (4) using the communication protocol and the established connection 4 data exchange between music application (3) and server (4) via connection It is structured to enable its realization. The preferred method of the invention. In its application, an electronic device (2), a server (4) and a data path in the form of the Internet It is configured to exchange data using this method. The invention includes (1) music application (3) electronic device (2) It is being developed and at least allows users to listen to music. It is structured to provide the music application (3) to users' subscription. to enable them to create and manage their subscriptions It is structured. Music application in the preferred arrangement of the invention (3) 10 to present users with pre-determined advertisements and recommendations It is being structured. The server (4) in the system (1) which is the subject of the invention, any remote communication to communicate with the electronic device (2) using the protocol and this established 15 music application (3) carried out on electronic device (2) via communication It is configured to perform data exchange. On the server (4) at least a system that automatically processes, analyzes, and improves itself through learning from data. running an artificial intelligence and using that artificial intelligence to perform machine learning. It is structured to execute its algorithms. The preferred 20 of the invention In its arrangement, the server (4) is triggered by certain periods and / or events to play music (3) to process the user’s subscription information by receiving it from the application and the user’s to determine if they have previously had a paid subscription is being configured. The server (4) is more on the user's music application (3). If it first detects that the user has a paid subscription, the 25% of the user's advertising spending will be deducted. to obtain data on the responses from the music app (3) and to work on the artificial It is structured to analyze with intelligence. The preferred method of invention. In its configuration, the server (4) displays the user's response data to ads over time. depending on Long-Short Term Memory (LSTM) It is structured to analyze with the technique. Server (4) user 30 their reaction was to not listen to the advertisements, close the application (3) and As a result of analyzing the movement data with artificial intelligence, a certain percentage of the user's activity level is determined. actions such as skipping the advertisement and / or closing the application (3) If it detects that this has happened, it will adjust the times and periods for showing ads to users. It is configured to be flexible. The server (4) is configured to adjust the advertising times for the user. After implementing these flexibility measures, we will re-analyze the ad listening data and 5 an action of the user exiting the application (3) when an advertisement is presented If it determines that this has happened, it will again be flexible with the advertising duration and period. and / or to recommend to the user that they switch to a paid subscription It is configured to send a notification to the music application (3). Industrial Application of the Invention Permissions obtained from music application users in the system subject to the invention (1) in line with this, users are shown advertisements while listening to music By analyzing the interactions they provide, ads are presented to users based on their preferences, and 15 Thus, the user is both directed to purchase a subscription and the application (3) is increased by ensuring that the time spent on it is increased. The system in question (1) provides the user with information containing data privacy principles and consent is given within the scope of the Personal Data Protection Law (KVKK) 20 It operates. Around these basic concepts, the subject of the invention is “An Advertising Regulation System (1)” It is possible to develop a wide variety of applications related to this, and the invention is presented here. It cannot be limited to the examples given; it is essentially as stated in the claims. 25

Claims

6 REQUESTS 1. Listening and usage data of music streaming platform users advertisements that will be shown and / or played after being analyzed 5 that allow for personalization and customization. - exchanging data using any remote communication protocol to carry out and at least run an application on it at least one electronic device configured (2), - carried out on electronic devices (2), at least users' music 10 to enable them to listen and access the advertisements offered including at least one music application (3) configured, -communication with electronic devices (2) using any communication protocol to establish and through this communication established, data with the music application (3) to carry out the transaction, automatically processing and analyzing data employing at least one artificial intelligence that learns and improves itself, music 15 by obtaining the user's subscription information from the application (3) previously Check if you have a paid subscription and if you have one before. If it detects that you have a paid subscription, the music app will remove you from (3) to collect and analyze user behavior data in response to presented advertisements, The analysis showed that the percentage of users who reacted negatively to the ads was 20. to regulate advertising display times and periods accordingly and with at least one server (4) configured to offer gift suggestions a characterized system (1).

2. To run at least one music application (3) on it. configured smartphone, tablet computer, desktop computer or electronic device (2) which is a portable computer A system like the one in Claim 1, characterized (1).

3. The speakers providing the sound output must have at least one 30-inch projector capable of receiving images. it has a camera and an input unit in the form of a button or touchscreen 7 an electronic device (2) characterized by one such as in Claim 1 or 2 system (1).

4. Connect to the server (4) using any communication protocol. and through this established connection the music application (3) and the server (4) 5 structured to enable data exchange between them any of the above claims characterized by an electronic device (2) a system like one of them (1).

5. Data exchange with the server (4) using a data bus in the form of the Internet 10 characterized by an electronic device (2) configured to perform a system like the one in Request 4 (1).

6. The electronic device (2) is being run on and at least the users music application designed to enable them to listen to music 15 (3) like any of the above-mentioned claims characterized by system (1).

7. Enabling users to create and manage subscriptions 20 with music application (3) structured to enable them to manage a system like any of the above characterized claims (1).

8. To present users with pre-determined advertisements and recommendations. the above 25 characterized by the structured music application (3) a system like any of the requests (1).

9. Using any remote communication protocol, with the electronic device (2) to communicate and through this communication electronic device (2) To exchange data with the music application (3) that is run on it 30 8 the above requests are characterized by the server (4) configured to be so. a system like any other (1).

10. It automatically processes, analyzes, and learns from data, improving itself. to employ at least one artificial intelligence that is being developed and that artificial intelligence is 5 through which machine learning algorithms are executed from the above requests characterized by the configured server (4) a system like any other (1).

11. It automatically processes, analyzes, and learns from data, improving itself to 10. server configured to run at least one artificial intelligence developed (4) as in any of the above claims characterized by system (1).

12. Triggered by specific periods and / or events from the music application (3) 15 to collect and process the user's subscription information and the user's previous configured to determine whether or not you have a paid subscription any of the above requests characterized by the server (4) such a system (1).

13. The user has a previous paid subscription on the music application (3). If it detects that the user has done this, it will analyze their reactions to the ads. to retrieve data from the music app (3) and work with artificial intelligence on it characterized by the server (4) configured to analyze a system like any of the above requests (1). 25 14. User response data to ads, analyzed over time (Long Term). Server configured for analysis using Short-Term Memory techniques. (4) like any of the above-mentioned claims characterized by system (1). 30 9 15. The user does not listen to the advertisement, the application (3) AI analysis of response and movement data in the form of closing As a result, the user skips the ad above a certain percentage and / or It was determined that the application performed actions such as closing (3). If so, they can be flexible with the times and periods for showing ads to users. from the above requests characterized by the configured server (4) a system like any other (1).

16. After making ad durations more flexible for the user, the ad... re-analyze the listening data and the 10 times the user was served ads If it detects that he / she has taken an action of exiting the application (3) To be more flexible with advertising duration and period and / or to offer the user A notification suggesting that you switch to a paid subscription. server (4) configured to transmit to music application (3) by creating a 15 as in any of the above claims characterized by system (1).