A SYSTEM FOR CREATING ADVERTISING SPACE ON PALLETS.

Abstract

This invention relates to a system which includes at least one advertising space (11) placed on the outer surfaces of pallets (10) and / or product groups (B) on pallets (10) during the transport of building materials such as bricks, blocks, pumice, tiles, aerated concrete on pallets (10).

Description

1 TARIFF A SYSTEM FOR CREATING ADVERTISING SPACE ON PALLETS. Technological Field: 5 This invention is used in construction materials such as bricks, tiles, blocks, pumice, and aerated concrete (Ytong). pallets used in the transportation of materials or on these pallets advertising space integrated into the visible surfaces of stacked products It relates to transportation. Especially open-bed trucks, trailers and similar transport vehicles. 10 in logistics processes carried out with vehicles, these are visible during transportation. with a system that enables surfaces to be used as advertising media It is related. State of the Art: 15 Today, outdoor advertising includes fixed signs, billboards, building facades, through traditional media such as public transportation vehicles and vehicle wraps This is being carried out. In these areas, the attractiveness of advertisements is generally determined by location. It is limited by intensity and number of repetitions. On the other hand, it is common in the construction industry. Palletized products used in this way (bricks, tiles, pumice, Ytong, etc.) are usually sold openly. They are transported by box trucks; during this process, both the outer surfaces of the pallets and The stacked outer surfaces of the materials on top are open to the environment throughout the journey. And it is visible. However, these visible surfaces that emerge in the logistics process are commercially viable. Its evaluation has not been the subject of a systematic approach until now. This extensive and remarkable formation is created during the transportation of palletized construction materials. These surfaces are often left unused, usually for advertising purposes. In current advertising practices, the surfaces of such transported products are... Specifically integrated, customizable and reusable advertising. 2 No such systems are encountered. Furthermore, in existing systems, advertisements are not associated with products. There is no structure in place that is planned in an integrated manner with logistics. This situation, both allows advertisers to have direct on-site access to potential target audiences. both hindering and creating additional income opportunities for building material manufacturers. It limits. 5 Brief Description of the Invention: This invention allows for the use of construction materials such as bricks, tiles, blocks, pumice, and aerated concrete. During transportation by open-bed trucks, trailers and similar vehicles, pallets or 10 advertising space on the visible surfaces of product stacks on pallets It relates to a system that allows for its creation. The system described in the invention consists of devices mounted permanently on the surfaces in question or via interchangeably placed advertising panels; transportation process 15 the areas that remain visible throughout as a commercial medium It allows for evaluation. Advertising panels include UV-printed tarpaulin, PVC sheet, magnetic coating, and Velcro. It can take different structural forms, such as a connection or rail system. The system, production 20 It can be implemented in an integrated manner along the line, or manually before transportation. It can also be established as such. Additionally, QR codes, campaign codes, or tracking systems can be used in advertising spaces. By integrating it, the reach and interaction data of the advertisement can be digitally tracked. 25 This can be achieved. Thus, it benefits both advertisers and material manufacturers. This creates a new, portable and measurable advertising platform. Explaining the Figures: The invention will be described by reference to the attached figures, so that the invention Its features will be understood more clearly. However, the purpose of this invention is not this specific one. 3 It is not about limiting it with regulations. On the contrary, the invention's accompanying claims all alternatives and modifications that can be included within the area defined by it and the inclusion of their equivalencies is also intended. The details shown are only It is shown for the purpose of describing the preferred arrangements of the present invention and both the shaping of methods and the rules and conceptual framework of the invention. to provide the most useful and easily understandable description of its properties It should be understood that they are presented in these drawings; Figure 1 - Advertising space on the pallet on the vehicle in the system subject to the invention. View showing. 10 Figure 2 - Advertising space on the pallet on the vehicle in the system subject to the invention. Another view that shows. Figure 3 shows a palette with advertising space in the system described in the invention. appearance. Illustrations that will help understand this invention are shown in the attached image. They are numbered and their names are given below. Explanation of References: 10. Pallet 11. Advertising space A. Vehicle Nose Description of the Invention: In this detailed description, the advertising space on the pallet (10) which is the subject of the invention The system aimed at creating it is solely for the purpose of better understanding the subject. This is explained with examples that will not create any limiting effect. 30 4 The system described in the invention involves transporting building materials by open-body conveyor vehicles (A) products on pallets (10) or stacked on pallets (10) during transport (B) includes at least one advertising space (11) placed on its exterior surfaces. Advertisement area (11), the transported product group is in a position visible to the surroundings throughout the journey Therefore, it creates an effective mobile ad surface. 5 The advertising space (11) can be configured as fixed or changeable. Fixed fasteners such as bolts, rivets or adhesives for structures While usable, interchangeable structures include Velcro, rail system, and magnet. or it can be implemented with connection solutions such as interlocking systems. Thus, advertisement 10 The content can be easily changed when needed, for maintenance or campaigns. Updates can be easily made. Advertising space (11), UV printed tarpaulin, PVC sheet, magnetic surface coating They can be produced from different materials such as these. Advertising panels are checked 15 days before transportation. It can be installed manually by the operator, or integrated into the production line. It can also be installed with semi-automatic application stations. Within the scope of the invention, the advertising space (11) is not only on the pallet surface, but also on the pallet surface. It can also be applied to the outer rows (B) of products stacked on top. For example, brick 20 or the exterior facades of products with smooth edges, such as bricks, covered with tarpaulin or These are suitable surfaces for placing cardboard-backed signs. This allows for advertising. The area is not limited to just the carrier pallet; the load itself is also on the advertising surface. It is transformed. Optionally, QR code, campaign code, barcode, on the advertising space (11), This can include trackable data such as serial numbers. This allows you to track how many times the advertisement was displayed. Metric data such as the number of people reached and the construction site where it was seen. Data can be collected and campaign analyses can be conducted. 5 Thanks to this structure, the system described in the invention offers a new opportunity for building material manufacturers. It creates a revenue model; it also provides advertisers with direct access to the field. It offers a mobile advertising platform that facilitates reach.

Claims

6 REQUESTS 1. Advertising on pallets (10) used to transport building materials It is a system, and its characteristic is; • at least one pallet (10) used for transporting building materials, 5 • At least one brick, briquette, pumice, ytong or similar material stacked on a pallet (10). a product group (B), • on the outer surface of the pallet (10) which remains visible during transport or The product (B) must contain at least one advertising space (11) placed on its outer surface. It is characterized. 10 2. It is a system that complies with Claim 1, and its feature is that the advertising space (11) is fixed. adhesive, bolt or rivet that enables it to be mounted in this way It includes.

3. It is a system that complies with Claim 1, and its feature is that the advertising space (11) can be modified. Velcro, rail system or magnet that allows it to be mounted in some way It includes.

4. It is a system that complies with Claim 1, and its feature is that the advertising area (11) is UV printed 20 The tarpaulin is made of PVC sheet or magnetic coating material.

5. It is a system that complies with Claim 1, and its feature is that it is located on the advertising space (11). thanks to QR code, campaign code, barcode or similar tracking data It enables the digital tracking of advertising engagement. 25 6. It is a system that complies with Claim 1, and its feature is that the advertising space (11), production line finally automatically or manually to pallet (10) and / or product group (B) It is the configuration in which it will be placed.