AI-POWERED ADVERTISING MATERIAL CREATION AND CAMPAIGN USAGE SYSTEM

Abstract

This invention relates to a system (1) developed to enable the generation of dynamic and automated advertising materials through AI-powered algorithms using structured inputs such as headlines, slogans, calls to action, logos, media content and industry categories provided by the advertiser.

Description

1 TARIFF CREATING ARTIFICIAL INTELLIGENCE-SUPPORTED ADVERTISING MATERIAL AND USAGE SYSTEM IN THE CAMPAIGN Technical Area 5 This invention utilizes headlines, slogans, calls to action, logos, and media provided by the advertiser. artificial intelligence is created by using structured inputs in the form of content and industry categories. Dynamic and automated advertising materials through intelligence-powered algorithms It is related to a system that enables its production. 10 Previous Technique One of the biggest problems with current methods in digital advertising is the advertising itself. Most of the materials are prepared in advance by the advertiser and are fixed (static). 15 This approach ensures compatibility with different platforms and screen sizes by presenting the content in various formats. This requires manually rearranging the content to provide it, and this... It creates inefficiencies in terms of both time and cost. Furthermore, static advertisements... dynamically based on user context, interests, or immediate behavior Because it cannot be changed, the level of personalization is low. As a result, the interaction of the ads is 20. Rates may decrease and effectiveness in reaching the target audience may be limited. Therefore, the headline, slogan, call to action, and logo provided by the advertiser, using structured inputs in the form of media content and industry categories Dynamic and automated advertising through AI-powered algorithms 25 It appears that a system is needed to enable the production of these materials. 2 United States patent number US2019205924, which falls under the known state of the art. in the document, systems and methods for digital advertising configuration It is mentioned that the invention in question involves digital advertising on web pages and other digital platforms. a dynamic digital advertising structuring technique for display on platforms It is explained. In an application, a site-specific ad tag, previously 5 saved website configuration settings and dynamically obtained targeting Ad creatives for a publisher's webpage based on their parameters It is used to create demand. Advertising creatives that meet this demand. The advertiser determines and defines the advertising creative brought in. Configuration settings, publisher 10 before the ad creative is displayed on the website It can also be customized according to the website's configuration settings. Brief Description of the Invention The purpose of this invention is to repurpose headlines, slogans, calls to action, and 15 other content provided by advertisers. structured inputs in the form of logo, media content and industry category Dynamic and automated advertising through AI-powered algorithms. a system developed to enable the production of materials to accomplish. Detailed Description of the Invention The “AI-Powered Advertising Material” developed to achieve the purpose of this invention. The "Creation and Campaign Usage System" is shown in the attached document; Figure 1 shows a schematic view of the system that is the subject of the invention. 3 The parts shown in the figure are individually numbered, and the corresponding numbers correspond to these numbers. It is given below. 1. System 2. Application 5 3. Database 4. Server Headline, slogan, call to action, logo, media content provided by the advertiser. and artificial intelligence 10 using structured inputs in the form of sector categories. dynamic and automated advertising materials through supported algorithms The system in question, developed to enable its production (1); -inputs that the advertiser will use for their advertisement via an interface being able to create advertising campaigns and advertising materials At least one application configured to enable it to create (2), 15 -to ensure that information obtained from websites is kept on record. at least one structured database (3), -Analyzing website content using artificial intelligence models, user predicting interests, the color palette on the page, design and visual information 20 It includes at least one server (4) configured for this purpose. The application (2) in the system (1) which is the subject of the invention does not require any communication protocol. to communicate with the server (4) and exchange data using It is structured. Application (2), advertiser's ad headline, ad 25 textual information in the form of a supporting slogan and a call to action that motivates the user, the logo representing the advertiser's brand, to users who click on the ad the page it will be redirected to, the media content supporting the advertisement, and the advertisement it belongs to. 4 to enable the sector or category to be entered through an interface It is being structured. The database (3) in the system (1) which is the subject of the invention does not use any communication protocol. 5 to communicate with the server (4) and exchange data using It is being structured. The server (4) in the system (1) which is the subject of the invention, any communication protocol to communicate and exchange data with the application (2) and the database (3) using It is configured to perform. The server (4) receives the input from the advertiser 10 The main topics, the meaning of the texts, and the thematic content of the website were discussed. the structure and the dominant color palette on the page, the font family used, the writing of the texts To enable the acquisition of specific areas for defining size and advertising dimensions. It is structured as follows: Server (4), BERT (Bidirectional Encoder Representations from Transformers, (Dual Encoder Representations from Converters) and GPT 15 (Generative Pre-trained Transformer) Using natural language processing models in this form, the website and advertiser to enable the thematic analysis and similarity scoring of the texts It is structured. Server (4), CNN (Convolutional Neural Network, Convolutional Using neural network-based visual processing techniques, logos and images can be 20 to enable segmentation and color analysis is configured. The server (4), color palette, font style obtained from the page design. and to enable the parametric extraction of measurement data It is structured. The server (4) uses deep learning models to process text, visuals and designs. receiving multiple modal data inputs in this form and advertising material 25 the creation of multimodal transformer architectures and GANs (Generative Adversarial Network, Generator Adversarial Network) and VAE (Variational Autoencoder, Variational Generative models (such as autoencoders) for advertising visuals and placements the creation and integration of the model with advertiser inputs and webpage information. by processing the results to enable the prediction of the optimum advertising format and design. is structured. The server (4) presents the estimated advertising material alternatives. scoring through advertiser feedback or automated performance measurement, Optimizing the effectiveness of ad impressions with reinforcement learning techniques 5 optimization algorithms in the form of decision trees and genetic algorithms It is structured to enable the determination of the most suitable design. Server (4), sizing and formatting the created advertising material to suit the target site. display in real time and performance via application (2) 10 to ensure the continuous updating of the model by collecting data It is being structured. Industrial Applicability Thanks to the system (1) which is the subject of the invention, the headline, slogan, 15 provided by the advertiser The structured form includes a call to action, logo, media content, and industry category. Dynamic and AI-powered algorithms are created using inputs. The automated production of advertising materials is enabled. Around these fundamental concepts, the subject of the invention is "AI-Powered Advertising Material 20". A wide variety of applications related to the "Creation and Campaign Use System (1)" It is possible to develop it further, and the invention cannot be limited to the examples described here; the main point is... as stated in the requests.

Claims

6 REQUESTS 1. Headline, slogan, call to action, logo, media provided by the advertiser. using structured inputs in the form of content and industry categories Dynamic and automated advertising through AI-powered algorithms 5 enabling the production of materials; -inputs that the advertiser will use for their advertisement via an interface to be able to log in, create advertising campaigns and advertise at least one structured to enable it to create its materials application (2) containing and 10 -to ensure that information obtained from websites is kept on record. at least one structured database (3), -Analyzing website content using artificial intelligence models, predicting the user's interests, the color palette on the page, and the design. Analyzing visual information and creating an advertisement that is compatible with the relevant website. 15 with at least one server (4) configured to enable its design a characterized system (1).

2. To communicate with the server (4) using any communication protocol and 20 characterized by the application (2) which is structured to carry out data exchange A system like the one in Request 1 (1).

3. The advertiser's main ad headline, the slogan supporting the ad, and the user textual information in the form of a call to action, promoting the advertiser's brand the logo representing the site, the page users will be redirected to after clicking the ad, 25 media content supporting the advertisement and the industry or sector to which the advertisement belongs configured to allow category entry via an interface A system (1) such as in Claim 1 or 2, characterized by application (2). 7 4. To communicate with the server (4) using any communication protocol and with the database (3) configured to carry out data exchange a system like any of the above characterized demands (1).

5. Using any communication protocol, application (2) and database (3) structured to communicate and exchange data as in any of the above requests characterized by the server (4) a system (1).

6. The main topics from the webpage entered by the advertiser, the meaning of the texts, the thematic structure of the content, and the dominant colors on the page palette, font family used, text size, and advertisement dimensions structured to allow the retrieval of specific fields for identification purposes 15 as in any of the above requests characterized by the server (4). a system (1).

7. BERT (Bidirectional Encoder Representations from Transformers, Bidirectional Encoder Representations from Converters) and GPT (Generative Pre- 20 in the form of "trained Transformer" (Productive Pre-Trained Transformer) Website and advertiser texts are analyzed using natural language processing models. to enable thematic analysis and similarity scoring any of the above requests characterized by the configured server (4) a system like one of them (1).

8. CNN (Convolutional Neural Network) based visualization. segmentation and color of logos and images using processing techniques characterized by the server (4) configured to enable the analysis to be carried out. a system like any of the above-mentioned requests (1). 8 9. The color palette, font style, and size information obtained from the page design. with the server configured to enable parametric extraction (4) a system like any of the above characterized demands (1).

10. Multiple modal options in text, image, and design formats using deep learning models. 5 data entry and creation of advertising materials, multimodal Transformer architectures and GAN (Generative Adversarial Network, Generator) Adversarial Network and VAE (Variational Autoencoder) generative models of this type and advertising visuals and placements the creation and model of advertiser inputs and webpage information 10 working together to predict the optimal advertising format and design The above is characterized by the server (4) configured to provide a system like any of the requests (1).

11. Advertiser feedback on predicted advertising material alternatives 15 or scoring through automated performance measurement, reinforcement learning Optimizing the effectiveness of ad impressions and decision-making through this technique. optimization algorithms in the form of trees and genetic algorithms with the server (4) configured to enable the determination of the appropriate design A system like any of the above-mentioned demands characterized (1). 20 12. The generated advertising material should be sized appropriately for the target site and real-time display via formatting and application (2) and the continuous updating of the model by collecting performance data. The above 25 is characterized by the server (4) configured to provide a system like any of the requests (1).

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