ADVERTISING AUDIENCE DETERMINATION SYSTEM

Abstract

This invention relates to a system (1) developed to enable the general target audience defined by the advertiser to be detailed by AI-powered analytics and relevant user groups to be identified, and to detect web traffic suitable for that audience by analyzing internet service provider (ISP) data and to optimize the advertiser's targeting options by categorizing the visited sites.

Description

1 TARIFF ADVERTISING AUDIENCE DETERMINATION SYSTEM Technical Area This invention uses AI-powered analytics to target the overall goals set by the advertiser. detailing the audience, identifying relevant user groups, and internet services. By analyzing the data of the Internet Service Provider (ISP), web traffic suitable for that audience is determined. to identify and categorize visited sites for advertisers. It relates to a system that enables the optimization of targeting options. 10 Previous Technique One of the most significant problems encountered in the advertising target audience identification process is identifying the target audience. sufficient and accurate data about the interests, needs and behaviors of the audience 15 The inability to reach the target audience is a result of incorrect or incomplete targeting, sending ads to irrelevant people. This leads to inefficient use of the budget, causing consumers to be discouraged. The constant changes in their behavior lead to the target audience diversifying over time, and This could render existing segmentation studies outdated. Digital Privacy regulations and restrictions on data access on platforms also keep users 20 This makes accurate analysis difficult. Therefore, AI-powered analytics are used to determine the overall target audience defined by the advertiser. detailing the audience, identifying relevant user groups, and internet services. By analyzing the data of the Internet Service Provider (ISP), web traffic suitable for that audience is determined. to identify and categorize visited sites for advertisers. A system is needed that enables the optimization of targeting options. It is understood. 2 According to Chinese patent document CN106204146, which is included in the prior art, The text discusses internet advertising placement methods. The invention in question relates to the internet. It relates to this field and offers a method for placing internet advertisements. Advertisement The deployment system obtains user terminal usage records from a service provider. 5 It receives; for each user, according to these terminal usage logs, the user ID Market segmentation is created, including codes transmitted from an advertiser. Advertisements are received; user traffic is transmitted and includes user identification codes. An ad playback request is received; users are marketed according to their user ID codes. Segmentation is obtained; 10 games will be played according to users' market segmentation. The advertisement is selected from among the available advertisements; then according to user identification codes. The user traffic side is determined, and the advertisement to be played is selected based on user traffic. is transmitted to them. Through user information transmitted by the service provider. User needs are comprehensively analyzed by creating market segments for users. In this way, understandable and needs-based advertisements can be presented in a targeted manner, and advertising 15 Placement accuracy can be significantly improved. Brief Description of the Invention The aim of this invention is to use AI-powered analytics to analyze the general 20 criteria defined by the advertiser. detailing the target audience and identifying relevant user groups, and the internet By analyzing internet service provider (ISP) data, suitable websites can be identified for that audience. tracking traffic and categorizing visited sites to help advertisers. A system developed to optimize targeting options. to accomplish. 25 Detailed Description of the Invention 3 The "Advertising Audience Determination System" was developed to achieve the purpose of this invention. This is shown in the attached figure; Figure 1 shows a schematic view of the system that is the subject of the invention. The parts shown in the figure are individually numbered, and the corresponding numbers correspond to these numbers. It is given below. 1. System 2. Application 10 3. Server AI-powered analytics to identify the advertiser's defined general target audience. by detailing and identifying the relevant user groups and internet service providers. By analyzing ISP data, web traffic suitable for the target audience is identified. 15 this involves categorizing visited sites to enable advertisers to target them. The system in question, developed to enable the optimization of options, is the subject of this invention. (1); -the user can define their target audience through an interface and a chatbot. at least one application (2) structured to enable interaction with, 20 - collecting user input, analyzing and detailing the input, and setting a clear goal. by creating a mass format that can be matched with internet service provider data. the introduction, processing of traffic data through the internet service provider network, and anonymizing web history data and analyzing it by categorizing it into specific groups. 25 of the URLs visited by users are transmitted to a data pool for processing. the analysis and classification of data from web traffic analytics creating potential user groups using the methods specified by the user Identifying groups that match audience criteria, suggesting audiences to the user. 4 the submission and approval of approved segments, and the placement of approved segments on advertising platforms. at least structured to ensure the transfer of funds and the initiation of the relevant campaign. It includes a server (3). The application (2) in the system (1) that is the subject of the invention can use any communication protocol 5 to communicate with the server (4) and exchange data using It is structured. The application (2) is an interface for the created audience segments. to ensure that it is presented to the advertiser and approval is requested. It is structured. The application (2) allows the advertiser to use the user's chatbot or can review the suggested segments through another interface and 10 It is structured to enable approval. Application (2), advertising enabling agencies and advertisers to participate in the flow and run campaigns It is structured to enable it to manage. Application (2), advertising agencies and allows advertisers to select the target audience segments they define, and to campaign to enable them to adjust their budget and enter advertising content 15 It is structured accordingly. The server (3) in the system (1) which is the subject of the invention, uses any communication protocol to communicate with application (2) and exchange data using is configured. The server (3) uses anonymized web 20 data from the relevant data sources. traffic data, data from websites and internet service providers the collection, anonymization of user identities, and the data of users It should include information such as behavior, pages visited, and time spent. personal data is excluded and users' identities remain anonymous on the web. It is configured to enable traffic analysis. Server (3), internet 25 URL information included in web traffic data obtained from service providers processing, categorization, and analysis of URLs using artificial intelligence algorithms. when analyzing the page, elements such as content, headings, and keywords are considered. taking into account the correct category to be determined, anonymized web traffic making the data meaningful, conducting category-based analyses, and the results obtained classification and targeted advertising strategies for advertisers It is structured to enable its development. Server (3), chatbot through integration, target audience segmentation is achieved, advertiser 5 interacting with it, via a chatbot after web traffic analysis. conducting a detailed discussion about the advertiser's target audience, the advertiser's goals, expectations and more specific needs in this process In line with this, clarifying the characteristics of the audience, the chatbot for the advertiser 10 or improving segmentation accuracy by gathering feedback, for the advertiser Identifying target audience segments that perfectly match their needs and the campaign It is configured to ensure that it is effectively optimized. Server (3), the created audience segments are sent to the advertiser via the application (2) interface It is configured to allow the submission and request for approval. Server (3), 15 Displaying ads to target audiences approved by the advertiser via the application (2) It is structured to enable this to happen. Industrial Applicability Thanks to the system (1) that is the subject of the invention, advertisers can be provided with AI-supported analyses. By detailing the general target audience that has been defined, the relevant user groups by determining and analyzing internet service provider (ISP) data Identifying web traffic relevant to the target audience and categorizing visited sites. This ensures that the advertiser's targeting options are optimized. 25 6 Based on these fundamental concepts, the invention is titled "Advertising Audience Determination System". It is possible to develop a wide variety of applications related to (1)”, and the invention is here It cannot be limited to the examples given; it is essentially as stated in the claims.

Claims

7 REQUESTS 1. AI-powered analytics to identify the advertiser's defined general target audience. by detailing and identifying the relevant user groups and internet services. By analyzing the data of the Internet Service Provider (ISP), a web 5 interface suitable for that audience is developed. traffic is monitored and visited sites are categorized. Enables the advertiser to optimize their targeting options; -the user can define their target audience through an interface and chat at least one configured to enable interaction with the robot application (2) containing and 10 - receiving user input, analyzing and detailing the input, clear a target audience can be created that can be matched with internet service provider data. the formatting of traffic data over the internet service provider network processing and anonymizing web history data, categorizing it into specific groups The data is separated and sent to a data pool for analysis, users 15 Analysis and classification of URLs visited, web traffic Using data from the analysis, potential user groups can be identified. the creation of groups that match the audience criteria specified by the user. determining, presenting suggested audiences to the user and obtaining their approval, transferring the approved segments to advertising platforms and the relevant 20 at least one server configured to enable the launch of the campaign (3) a system characterized by (1).

2. To communicate with the server (4) using any communication protocol and 25 characterized by the application (2) which is structured to carry out data exchange A system like the one in Request 1 (1). 8 3. The created audience segments are presented to the advertiser via an interface. application structured to ensure submission and request for approval (2) A system like the one in Claim 1 or 2 characterized by (1).

4. The advertiser can reach the user via a chatbot or another interface. 5 to enable them to review and approve the proposed segments the above requests are characterized by the application structured as (2) a system like any other (1).

5. Enabling advertising agencies and advertisers to access the stream and 10 application (2) structured to enable it to manage campaigns a system like any of the above characterized demands (1).

6. Target audience segments defined by advertising agencies and advertisers. being able to choose, adjust campaign budget and ad content 15 with the application (2) configured to enable them to make their entries a system like any of the above characterized demands (1).

7. Communicate with the application (2) using any communication protocol. and characterized by the server (3) configured to carry out data exchange 20 a system like any of the above-mentioned requests (1).

8. Anonymized web traffic data from relevant data sources, web the collection of data from websites and internet service providers, anonymizing user identities, data user 25 information such as behavior, pages visited, and time spent. including, excluding personal data and user identification structured to enable web traffic analysis without being revealed as in any of the above requests characterized by the server (3) a system (1). 30 9 9. URLs included in web traffic data obtained from internet service providers. processing of information, categorization, artificial intelligence When analyzing URLs with algorithms, the page content, titles, and Considering elements such as keywords, the correct category is 5. determining and making sense of anonymized web traffic data the introduction, category-based analyses and the classification made with advertisers focused and targeted advertising strategies characterized by the server (3) configured to enable its development a system like any of the above requests (1). 10 10. Audience segmentation through chatbot integration to facilitate, interact with advertisers, and generate web traffic After the analysis, the advertiser's target audience is identified through a chatbot. a detailed discussion should be held regarding this matter, and 15 people should be involved in the process. in line with the advertiser's goals, expectations and more specific needs Clarifying the characteristics of the audience, targeting the chatbot to the advertiser by defining the audience and asking the advertiser questions based on that definition. or improving segmentation accuracy by obtaining feedback, 20 target audience segments that perfectly match the advertiser's requirements to ensure identification and effective optimization of the campaign from the above requests characterized by the server (3) configured for a system like any other (1).

11. The generated audience segments are sent to the advertiser via the application (2) interface 25 with the server (3) configured to enable the submission and request for approval a system like any of the above characterized demands (1).

12. Advertise to the target audiences approved by the advertiser via the application (2). characterized by the server (3) configured to enable the display to be made. a system like any of the above-mentioned requests (1).

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