Method, apparatus, and recording medium for generating event page

Abstract

This invention discloses a technique for generating event pages. One aspect of this invention, implemented via an electronic device, for generating event pages may include the following steps: obtaining first data and second data, wherein the first data indicates an event type and the second data indicates text displayed on a user interface for a first event page; based on the first data, determining the page composition data of the first event page, wherein the page composition data includes first composition data indicating a template for the first event page and second composition data corresponding to a configuration file of the first event page; and generating the first event page based on the page composition data and the second data; and the step of determining the page composition data of the first event page may include the following steps: obtaining an event page history for the event type, wherein the event page history includes information on the page composition data of one or more previous event pages corresponding to the event type; and determining the page composition data of the first event page based on the event page history.

Claims

1. A method for generating an event page, implemented by an electronic device and comprising the following steps: obtaining first data and second data, the first data indicating an event type and the second data indicating text displayed on a user interface for a first event page; determining page composition data of the first event page based on the first data, the page composition data including first composition data indicating a template for the first event page and second composition data corresponding to a configuration file of the first event page; and generating the first event page based on the page composition data and the second data; and the step of determining the page composition data of the first event page comprising the following steps: obtaining an event page history for the event type, the event page history including information on the page composition data of one or more previous event pages corresponding to the event type; and determining the page composition data of the first event page based on the event page history.

2. The method for generating an event page as described in claim 1, wherein the event page history further includes information on at least one of the following: page composition data, purchase rate, click-through rate, or dwell time of each of the more than one previous event page, wherein the purchase rate indicates the ratio of the number of times a product is purchased through the event page to the number of times the event page is displayed on the user terminal, the click-through rate indicates the ratio of the number of times at least one component included in the event page is clicked to the number of times the event page is displayed on the user terminal, and the dwell time indicates the average time the event page is displayed on the user terminal.

3. The method for generating an event page as described in Request 2, wherein the step of determining the page composition data of the first event page based on the event page history includes the following steps: determining the recommendation coefficient of each of the more than one previous event pages based on the event page history; and determining the page composition data of the event page with the highest recommendation coefficient among the more than one previous event pages as the page composition data of the first event page.

4. The method for generating an event page as described in request item 3, wherein the step of determining the recommendation coefficient of each of the aforementioned one or more previous event pages includes the following steps: determining the recommendation coefficient based on at least one of the purchase rate, click-through rate, or dwell time of each of the aforementioned one or more previous event pages.

5. The method for generating an event page as described in request item 4, wherein the step of determining the recommendation coefficient of each of the aforementioned one or more previous event pages includes the following steps: applying a first weighting value to the purchase rate, applying a second weighting value to the click-through rate, and applying a third weighting value to the dwell time, thereby determining the recommendation coefficient.

6. The method for generating an event page as described in request item 5 includes the following steps: determining the magnitude relationship between the first weighted value, the second weighted value, and the third weighted value based on the priority among the purchase rate, the click-through rate, and the dwell time.

7. The method for generating an event page as described in claim 3, wherein the step of determining the page composition data of the first event page based on the event page history includes the following steps: As a plurality of event pages with the highest recommendation coefficient are determined among the above-mentioned one or more previous event pages, a first test page and a second test page are generated based on the page composition data of the first and second previous event pages with the highest recommendation coefficients, respectively; the information of the first test page is transmitted to the terminals of the first user group, thereby guiding the display of the first test page on the terminals of the first user group; the information of the second test page is transmitted to the terminals of the second user group, thereby guiding the display of the second test page on the terminals of the second user group. After a predetermined period of time, a first recommendation coefficient is determined for the first test page and a second recommendation coefficient is determined for the second test page; and the page composition data of the following test page is determined as the page composition data of the first event page, which corresponds to the recommendation coefficient with the larger value among the first recommendation coefficient and the second recommendation coefficient.

8. The method for generating an event page as in request item 1, wherein the event type is at least one of type 1, type 2, type 3, type 4, and type 5, wherein type 1 corresponds to a discount event for a specific product, type 2 corresponds to a discount event within a specific period, type 3 corresponds to a discount event for a specific user, type 4 corresponds to a discount event for a specific payment method, and type 5 corresponds to a discount event for a specific action within the application.

9. An electronic device for generating an event page, comprising: One or more processors; one or more memories storing commands to be executed by the one or more processors; the electronic device is configured such that when the commands are executed by the one or more processors, the one or more processors perform the method of any one of claims 1 to 8.

10. A non-transitory computer-readable recording medium that records commands, when executed by one or more processors, to cause the one or more processors to perform actions, the commands being configured to cause the one or more processors to perform the method of any one of claims 1 to 8.

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