Promotional SMS Management System and Method

Abstract

A method for managing promotional SMS messages is provided, applicable to a promotional SMS management system, which includes a client electronic device and a management server. The client electronic device extracts data to be converted from a promotional SMS message according to an information extraction rule through an application. The client electronic device generates a client URL based on the data to be converted and verification data through the application, and also generates a client key from the promotional SMS message through the application. When the management server determines that a verification key of a URL matching the client URL matches the client key, it finds the corresponding promotional URL from a pool of promotional URLs and displays a dedicated promotional webpage for that URL in the application.

Description

[Technical Field]

[0001] This invention relates to a promotional SMS management system and method, and more particularly to a promotional SMS management system and method for sending promotional notifications to customers. [Previous Technology]

[0002] Because banking regulators prohibit banks from sending SMS messages containing website links to customers, banks currently do not include website links in their marketing SMS messages. However, the aforementioned lack of website links in SMS messages directly reduces customers' willingness to learn about the activities. [Summary of the Invention]

[0003] Therefore, one of the objects of the present invention is to provide a promotional SMS management system for sending promotional notifications to customers.

[0004] Therefore, one aspect of the present invention provides a promotional SMS management system, comprising a client electronic device and a management server. The client electronic device has an application installed. The management server is electrically connected to the client electronic device and stores a plurality of URLs corresponding to a plurality of verification codes and a plurality of promotional URLs corresponding to the URLs.

[0005] The client electronic device receives a promotional SMS from the management server through the application. The client electronic device, through the application, extracts data to be converted from the promotional SMS according to an information extraction rule. This data includes an activity type, a customer's last name, and a discount code. The client electronic device, through the application, generates a client URL based on the activity type, the customer's last name, the discount code, and verification information. The client electronic device, through the application, generates a client key from the promotional SMS. The management server receives the client URL and the client key from the client electronic device. The management server determines whether the verification key of a URL matching the client URL matches the client key. When the management server determines that the verification key of a URL matching the client URL matches the client key, it finds the corresponding promotional URL from the list of promotional URLs. The management server displays a dedicated promotional webpage corresponding to the promotional URL in the application.

[0006] In some implementations, the verification data includes one of a preset password, a vehicle identification code, and a voiceprint feature.

[0007] In some implementations, the client electronic device converts the activity type and the client's surname into an activity code and a surname code respectively through the application, and combines the activity code, the surname code, the discount code and the verification information to generate the client URL.

[0008] Therefore, another aspect of the present invention provides a method for managing promotional SMS messages, applicable to a promotional SMS management system. The promotional SMS management system includes a client electronic device and a management server electrically connected to the client electronic device. The client electronic device has an application installed, and the management server stores a plurality of URLs corresponding to a plurality of verification codes and a plurality of promotional URLs corresponding to the URLs. The promotional SMS management method includes:

[0009] (A) The client electronic device receives a promotional SMS from the management server through the application; (B) The client electronic device extracts data to be converted from the promotional SMS according to an information extraction rule through the application, wherein the data to be converted includes an activity type, a customer's surname, and a promo code; (C) The client electronic device generates a client URL through the application based on the activity type, the customer's surname, the promo code, and verification information; (D) (E) The client electronic device generates a client code based on the offer SMS through the application; (F) The management server receives the client URL and the client code from the client electronic device; (G) The management server determines whether the verification code of the URL that matches the client URL matches the client code; (H) When the management server determines that the verification code of the URL that matches the client URL matches the client code, it finds the offer URL corresponding to the URL that matches the client URL from the offer URLs; (F) The management server displays a dedicated offer webpage corresponding to the offer URL in the application.

[0010] In some embodiments, step (C) includes: the verification data includes one of a preset password, a vehicle identification code, and a voiceprint feature.

[0011] In some embodiments, step (C) includes: the client electronic device converts the activity type and the client's surname into an activity code and a surname code respectively through the application, and combines the activity code, the surname code, the discount code and the verification information to generate the client URL.

[0012] The advantages of this invention are as follows: the promotional SMS management system generates the client URL through the application based on the activity type, the customer's surname, the promotional code, and the verification information via the client electronic device, and generates the client code based on the promotional SMS via the application. When the verification code of the URL that matches the client URL is determined by the management server, the exclusive promotional webpage corresponding to the client URL is displayed in the application, so that the customer can directly view the exclusive promotional webpage on the client electronic device without having to manually enter the URL.

Implementation Method

[0013] Before the present invention is described in detail, it should be noted that, unless otherwise defined, the term "electrically connected" in this patent specification is used to describe the "coupled" relationship between computer hardware (e.g., electronic systems, devices, apparatuses, units, components), and generally refers to "wired electrical connections" achieved by physically connecting multiple computer hardware components through conductor / semiconductor materials, and "radio connections" that achieve wireless data transmission using wireless communication technologies (e.g., but not limited to wireless networks, Bluetooth, and electromagnetic induction). On the other hand, unless otherwise defined, the term "electrical connection" in this patent specification also generally refers to "direct electrical connections" achieved by directly coupling multiple computer hardware components to each other, and "indirect electrical connections" achieved by indirectly coupling multiple computer hardware components through other computer hardware components.

[0014] Referring to Figure 1, in this embodiment, the promotional SMS management system 100 of the present invention includes a client electronic device 1 and a management server 2. The client electronic device 1 is, for example, a customer's mobile phone, tablet computer, laptop computer, or desktop computer, and has an application installed. The management server 2 is a server device used by the bank to manage SMS messages and marketing activities. It is electrically connected to the client electronic device 1 and stores multiple URLs corresponding to multiple verification codes and multiple promotional URLs corresponding to these URLs.

[0015] Referring to Figures 1 and 2, the following exemplarily describes how the discount SMS management system 100 of this embodiment implements a discount SMS management method.

[0016] First, in step S01, the client electronic device 1 receives a promotional SMS from the management server 2 through the application.

[0017] After the client electronic device 1 receives the promotional message, the process proceeds to step S02.

[0018] In step S02, the client electronic device 1 extracts data to be converted from the promotional SMS message according to an information extraction rule through the application. The data to be converted includes an activity type, a customer's surname, and a promotional code. For example, the activity type may be a currency exchange activity, loan service, or insurance service. The customer's surname may be, for example, Zhang, Chen, or Huang.

[0019] After the client electronic device 1 retrieves the data to be converted through the application, the process proceeds to step S03.

[0020] In step S03, the client electronic device 1 generates a client URL through the application based on the activity type, the customer's surname, the discount code, and verification data. The verification data includes one of a preset password, a device identification code, and a voiceprint feature. More specifically, the preset password is a password pre-set by the customer. The device identification code is, for example, a mobile phone barcode. The voiceprint feature is, for example, speech rate, tone, and frequency. The actual form of the verification data is not limited to this example.

[0021] More specifically, the client electronic device 1 uses the application to convert the activity type and the client's surname into an activity code and a surname code, respectively, and combines the activity code, the surname code, the discount code, and the verification information to generate the client URL. Continuing the previous example, the activity code might correspond to "Ex" for currency exchange activities, "lo" for loan services, and "in" for insurance services. The surname code is converted using the "Foreign Names to English Translation System - Pinyin" from the Consular Affairs Bureau of the Ministry of Foreign Affairs, for example, "cg" for Zhang, "ch" for Chen, and "hu" for Huang.

[0022] After the client electronic device 1 generates the client URL, the process proceeds to S04.

[0023] In step S04, the client electronic device 1 generates a client character code based on the promotional SMS message through the application. This client character code is, for example, obtained by the application converting the content of the promotional SMS message using UTF-8 (8-bit Unicode Transformation Format) encoding.

[0024] After the client electronic device 1 generates the client character through the application, the process proceeds to step S05.

[0025] In step S05, the management server 2 receives the client URL and client key from the client electronic device 1. More specifically, the client electronic device 1 uses DeepLink technology through the application to import and transmit the client key to the management server 2 when the user clicks on the SMS content. In other embodiments, the management server 2 can be electrically connected to multiple client electronic devices 1 and receive the client URLs from these client electronic devices 1.

[0026] After the management server 2 receives the client URL and the client code from the client electronic device 1, the process proceeds to step S06.

[0027] In step S06, the management server 2 determines whether the verification code of the URL that matches the client URL matches the client code.

[0028] When the management server 2 determines that the verification code of the URL that matches the client URL does not match the client's code, the process ends. When the management server 2 determines that the verification code of the URL that matches the client URL matches the client's code, the process proceeds to step S07.

[0029] In step S07, the management server 2 finds the promotional URL corresponding to the URL that matches the client's URL from the promotional URLs. It is particularly important to emphasize that two or more of the promotional URLs stored by the management server 2 can be the same. For example, the five promotional URLs corresponding to five different client URLs are promotional URL A, promotional URL B, promotional URL C, promotional URL D, and promotional URL E. Promotional URL A and promotional URL C have the same content, and promotional URLs B, D, and E have the same content. By converting the URLs through the management server 2—that is, converting the URLs that match the client's URLs into the corresponding promotional URLs—customer segmentation can be achieved.

[0030] Furthermore, when the management server 2 cannot find the promotional URL that matches the URL of the client, the management server 2 cannot provide the promotional URL in order to achieve the effect of information security control.

[0031] After the management server 2 finds the discount URL, the process proceeds to step S08.

[0032] In step S08, the management server 2 displays a dedicated discount webpage corresponding to the discount URL in the application.

[0033] The above is an example of how the discount newsletter management system 100 of this embodiment implements the discount newsletter management method.

[0034] In summary, the promotional SMS management system 100 generates the client URL through the application on the client electronic device 1 based on the activity type, the customer's surname, the promotional code, and the verification information. It also generates the client character code through the application based on the promotional SMS. When the management server 2 determines that the verification code of the URL matches the client character code, the system displays the exclusive promotional webpage corresponding to the client URL in the application. This allows the customer to directly view the exclusive promotional webpage on the client electronic device 1 without having to manually enter the URL, thus effectively achieving the purpose of this invention.

[0035] However, the above description is only an embodiment of the present invention and should not be construed as limiting the scope of the present invention. Any simple equivalent changes and modifications made in accordance with the scope of the patent application and the contents of the patent specification shall still fall within the scope of the patent of the present invention. [Simplified Explanation of the Diagram]

[0036] Other features and effects of the present invention will be clearly presented in the embodiments with reference to the drawings. Figure 1 is a block diagram illustrating an embodiment of the discount SMS management system of the present invention. Figure 2 is a flowchart illustrating how this embodiment implements a discount SMS management method.

Claims

1. A promotional SMS management system, comprising: a client electronic device having an application installed; and a management server electrically connected to the client electronic device, storing a plurality of URLs corresponding to a plurality of verification codes and a plurality of promotional URLs corresponding to the URLs; the client electronic device receiving a promotional SMS from the management server through the application; the client electronic device extracting data to be converted from the promotional SMS according to an information extraction rule through the application, wherein... The data to be converted includes an activity type, a customer's last name, and a discount code; the client's electronic device generates a client URL based on the activity type, the customer's last name, the discount code, and verification information through the application; the client's electronic device generates a client key through the application based on the discount SMS; the management server receives the client URL and the client key from the client's electronic device; the management server determines whether the verification key of the URL matching the client URL matches the client key; when the management server determines that the verification key of the URL matching the client URL matches the client key, it finds the discount URL corresponding to the URL matching the client URL from the discount URLs; the management server displays a dedicated discount webpage corresponding to the discount URL in the application.

2. The promotional SMS management system as described in claim 1, wherein, The verification information includes one of the following: a preset password, a vehicle identification code, and a voiceprint feature.

3. The promotional SMS management system as described in claim 1, wherein, The client electronic device uses the application to convert the activity type and the customer's surname into an activity code and a surname code, respectively, and combines the activity code, the surname code, the discount code and the verification information to generate the client URL.

4. A method for managing promotional SMS messages, applicable to a promotional SMS management system, the promotional SMS management system comprising a client electronic device and a management server electrically connected to the client electronic device, the client electronic device having an application installed, and the management server storing a plurality of URLs corresponding to a plurality of verification codes and a plurality of promotional URLs corresponding to the URLs; the promotional SMS management method comprising the following steps: (A) the client electronic device receiving a promotional SMS message from the management server through the application; (B) the client electronic device retrieving data to be converted from the promotional SMS message according to an information retrieval rule through the application, wherein, The data to be converted includes an activity type, a customer's last name, and a discount code; (C) The client's electronic device generates a client URL through the application based on the activity type, the customer's last name, the discount code, and a verification code; (D) The client's electronic device generates a client code through the application based on the discount SMS; (E) The management server receives the client URL and the client code from the client's electronic device; (F) The management server determines whether the verification code of the URL matching the client URL matches the client code; (G) When the management server determines that the verification code of the URL matching the client URL matches the client code, it finds the discount URL corresponding to the URL matching the client URL from the discount URLs; (H) The management server displays a dedicated discount webpage corresponding to the discount URL in the application.

5. The promotional message management method as described in claim 4, wherein, In step (C), the following is included: The verification information includes one of a preset password, a vehicle identification code, and a voiceprint feature.

6. The promotional message management method as described in claim 4, wherein, Step (C) includes: The client electronic device converts the activity type and the client's surname into an activity code and a surname code respectively through the application, and combines the activity code, the surname code, the discount code and the verification information to generate the client URL.

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