Method of providing e-commerce services to user terminals, electronic apparatus performing method, and non-transitory computer-readable recording medium containing a computer program performing method

Abstract

According to one embodiment, a method for providing e-commerce services to a user terminal can be provided, comprising the steps of: collecting user behavior data and product-related data to determine metrics; storing information related to the metrics in a metadata repository and a feature repository; storing an artificial intelligence model corresponding to the results of modeling by performance profiling based on the information stored in the metadata repository and the feature repository; and providing the e-commerce service to the user terminal based on the output data of the artificial intelligence model. According to another embodiment, an electronic device for implementing the method can be provided. According to yet another embodiment, a non-transitory computer-readable recording medium can be provided, which contains a computer program for implementing the method.

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