Electronic device and item review information providing method thereof

Abstract

The present invention provides a method for providing article review information in an electronic device. The method includes the following steps: confirming option information of an option selected by a user terminal according to at least one attribute of an article from a plurality of options set according to at least one attribute; determining review information based on the option information, the review information including at least one review from a plurality of reviews of the article; and providing the review information to the user terminal.

Description

[Technical Field]

[0001] This invention relates to a method for providing review information on an electronic device and related articles. [Previous Technology]

[0002] In the e-commerce field, effectively displaying product reviews is crucial for enhancing customer experience and increasing sales. Firstly, reviews provide important information: customers can understand the quality and performance of a product through other consumers' actual experiences before purchasing. Customers can easily compare the advantages and disadvantages of products through reviews, thereby choosing the product that best suits their needs. This process makes purchasing decisions more reliable and helps improve customer satisfaction.

[0003] Improved customer experience naturally leads to increased sales. Customers with a satisfying purchase experience are more likely to leave positive reviews, which lend credibility to new potential customers. In particular, the more positive reviews accumulate, the higher the trust and awareness of the product becomes, leading to more people choosing it. This ultimately results in increased sales, contributing to improved brand awareness and market share.

[0004] Furthermore, reviews can serve as crucial data for understanding areas for improvement in products and services through customer feedback. Analyzing customer reviews can help resolve recurring issues and improve product quality. This allows for the provision of products and services that meet customer expectations, leading to long-term customer loyalty. As mentioned above, reviews play a central role in enhancing customer experience and, consequently, increasing sales.

[0005] Therefore, it is extremely important in the e-commerce field to be able to efficiently and effectively display the reviews mentioned above to customers.

[0006] In this regard, see previous documents such as KR10-2538774B1. [Summary of the Invention]

[0007] [The problem the invention aims to solve]

[0008] The disclosed embodiments aim to provide an electronic device and a method for providing article review information. Specifically, one objective is to support a filtering method that displays only reviews of articles with options identical to the user's selected option. Another objective is to support a setting method that, when arranging reviews in the latest order, excludes reviews with only star ratings or only confirms reviews including photos / videos. Furthermore, a further objective is to provide an interface that allows review retrieval via text input.

[0009] The technical problem to be solved in this embodiment is not limited to the technical problem described above; other technical problems can be deduced by analogy from the following embodiments. [Technical Means for Solving the Problem]

[0010] One aspect of the present invention may include a method for providing item review information, which is performed by an electronic device, comprising the following steps: confirming option information of an option selected by a user terminal according to at least one attribute of an item from a plurality of options; determining review information based on the option information, the review information including at least one review from a plurality of reviews of the item; and providing the review information to the user terminal.

[0011] In one embodiment of the present invention, a method for providing item review information may be included, wherein the step of confirming the review information includes the following steps: confirming the category information of the item; based on the category information, confirming the first attribute information of the first attribute of at least one attribute of the item; based on the first attribute information, confirming at least one first option information of the option selected for the item in relation to the first attribute by the user terminal, the at least one first option information being at least a portion of the option information; and determining the review information, the review information including at least a portion of the first reviews selected based on the first option information.

[0012] Furthermore, in one embodiment of the present invention, a method for providing item review information may be included, wherein the step of confirming the first attribute information includes the following steps: based on the category information, confirming the influence of each attribute in the category to which the item belongs on the content of the review; and confirming the first attribute information of at least a portion of the attributes whose influence is above a first threshold value.

[0013] Furthermore, in one embodiment of the present invention, a method for providing item review information may be included, wherein the influence degree is determined based on the number of words in the review that correspond to the aforementioned attributes.

[0014] Furthermore, in one embodiment of the present invention, a method for providing item review information may be included, wherein the step of confirming the first attribute information includes the following steps: calculating the variance of the number of reviews for each option, wherein the options are selected according to each attribute for items included in the above category; and confirming the first attribute information of the attribute whose variance is below a second threshold value.

[0015] Furthermore, in one embodiment of the present invention, a method for providing item review information may be included, wherein the step of confirming the review information further includes the following steps: calculating the usefulness of the first review based on at least a portion of the number of the first reviews, the average number of words, the review ratio including photos and videos, and the average user rating; confirming that the usefulness of the first review is below a third threshold; confirming the second option information for at least one second option not selected for the second attribute, the second attribute being at least a portion of the first attribute; confirming the review information including at least a portion of the second reviews and the first review, the second review being selected based on the second option information.

[0016] Furthermore, in one embodiment of the present invention, a method for providing item review information may be included, wherein the step of confirming the second option information includes the following steps: confirming similarity relationship information between the first option selected for the second attribute and the option not selected for the second attribute; confirming the second option information of the second option, wherein the second option is at least a part of the options not selected for the second attribute, and is confirmed based on the similarity relationship information to have a similarity of at least a fourth threshold value or higher with at least a part of the first option selected for the second attribute.

[0017] Furthermore, in one embodiment of the present invention, a method for providing item review information may be included, wherein the step of confirming the review information includes the following steps: confirming the review information corresponding to at least one review confirmed from another user terminal, wherein the other user terminal is a purchaser who selects at least a portion of the options in the option information for the item.

[0018] Furthermore, in one embodiment of the present invention, a method for providing item review information may be included, wherein the step of confirming the above-mentioned option information includes the following steps: in response to confirming that the usefulness of the review of the above-mentioned item is below the 5th threshold, providing all review information of all reviews of the above-mentioned item that have not been filtered by each item option to the above-mentioned user terminal; and in response to confirming the filtering request information of each item option from the above-mentioned user terminal, confirming the above-mentioned option information.

[0019] Furthermore, in one embodiment of the present invention, a method for providing item review information may be included, wherein the step of providing the review information to the user terminal includes the following steps: confirming the latest order arrangement setting of the review information from the user terminal; and providing the review information that has been filtered by each review category to the user terminal.

[0020] Furthermore, in one embodiment of the present invention, a method for providing item review information may be included, wherein the above-mentioned review categories include text reviews, rating reviews, image reviews, and composite reviews.

[0021] Furthermore, in one embodiment of the present invention, a method for providing item review information may be included, wherein the step of providing the review information having been filtered by each of the above-mentioned review categories includes the following steps: providing the review information, which includes reviews of categories corresponding to the above-mentioned text reviews, the above-mentioned image reviews and the above-mentioned composite reviews.

[0022] Furthermore, in one embodiment of the present invention, a method for providing item review information may be included, wherein the step of providing the review information filtered by each of the above-mentioned review categories includes the following steps: in response to confirming the existence of a review corresponding to the above-mentioned image review category, prioritizing the provision of reviews corresponding to the above-mentioned image review category.

[0023] Furthermore, in one embodiment of the present invention, a method for providing item review information may be included, wherein the step of providing the review information to the user terminal includes the following steps: confirming a search query through a review search window provided to the user terminal; and providing the review information, including at least a portion of the reviews corresponding to the search query, to the user terminal.

[0024] Furthermore, in one embodiment of the present invention, a method for providing item review information may be included, wherein the step of confirming the search query from the user terminal includes the following steps: providing recommended search terms to the user terminal, wherein the recommended search terms are those whose frequency of finding the item in other user terminals is above the critical order.

[0025] Furthermore, in one embodiment of the present invention, a method for providing item review information may be included, wherein the step of providing the review information to the user terminal includes the following steps: confirming similar queries corresponding to the search query; and providing the review information, which in turn includes at least a portion of the reviews corresponding to the similar queries, to the user terminal.

[0026] Furthermore, in one embodiment of the present invention, a method for providing item review information may be included, wherein the step of providing the review information to the user terminal includes the following steps: providing the review information that highlights the portion of the review that corresponds to the search query to the user terminal.

[0027] Another aspect of the present invention provides an electronic device that provides item review information, comprising: a processor; and a memory storing one or more instructions; the processor being configured to: execute the one or more instructions to confirm option information of an option selected by a user terminal according to at least one attribute of an item from a plurality of options; determine review information based on the option information, the review information including at least one review from a plurality of reviews of the item; and provide the review information to the user terminal.

[0028] In another aspect, the present invention may provide a non-transitory computer-readable recording medium that records a program for performing the above-described method for providing article review information on a computer.

[0029] Specific details of other embodiments are included in the detailed description and drawings. [Effects of the Invention]

[0030] According to the proposed embodiments, one or more of the following effects are expected to occur.

[0031] According to an embodiment of this specification, only comments on items with options that are the same as the options selected by the user can be displayed.

[0032] Furthermore, according to embodiments of this specification, when arranging comments in the latest order, comments that only have star ratings can be excluded or comments that include photos / videos can be confirmed only.

[0033] Furthermore, according to embodiments of this specification, comments can also be retrieved by text input.

[0034] The effects of the present invention are not limited to those mentioned above. Those skilled in the art can clearly understand other effects not mentioned based on the description in the scope of the invention application.

Implementation Method

[0036] The terminology used in the embodiments is selected as widely used common terms as possible while considering the functions of the present invention. However, it may also vary depending on the intent of those skilled in the art, precedents, or the emergence of new technologies. Furthermore, in certain situations, there may be terms arbitrarily selected by the applicant. In such cases, their meanings will be described in detail in the corresponding description. Therefore, the terminology used in the present invention should be defined based on the meaning of the term and the overall content of the present invention, rather than simply based on the name of the term.

[0037] Throughout the specification, when a part is described as "including" a certain constituent element, unless otherwise stated, it means that other constituent elements may be included, rather than excluding other constituent elements.

[0038] The expression “at least one of a, b and c” as recorded throughout the specification may include “a alone”, “b alone”, “c alone”, “a and b”, “a and c”, “b and c”, or “a, b and c”.

[0039] The "terminal" mentioned below can be implemented by a computer or a portable terminal, which can connect to a server or other terminal via a network. Here, the computer includes, for example, a laptop computer, desktop computer, or laptop computer equipped with a web browser. The portable terminal is a wireless communication device that ensures portability and mobility, and may include, for example, IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), LTE (Long Term Evolution) and other communication terminals, such as smartphones, tablets and all kinds of handheld wireless communication devices.

[0040] Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, so that those skilled in the art can easily implement the invention. However, the present invention can be implemented in various different forms and is not limited to the embodiments described herein.

[0041] Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

[0042] Figure 1 is a diagram showing the connection between an electronic device that provides item review information and a user terminal according to an embodiment.

[0043] Referring to FIG1, the electronic device 100 can be connected to the user terminal 200 via a network to perform operations. On the other hand, FIG1 only shows the constituent elements related to this embodiment. Therefore, those skilled in the art related to this embodiment will understand that, in addition to the constituent elements shown in FIG1, other general constituent elements may be included.

[0044] Electronic device 100 is a device that provides various types of information. Electronic device 100 may provide the information it constitutes through web pages or application screens, or it may provide the information it constitutes in a receiving terminal in the form of information that can be displayed through web pages or application screens.

[0045] Figure 2 is a flowchart illustrating a method for providing item review information according to an embodiment.

[0046] In step S210, the electronic device 100 can confirm option information of the option selected according to at least one attribute of the item among a plurality of options set according to at least one attribute. In step S220, the electronic device 100 can determine review information based on the option information, the review information including at least one review among a plurality of reviews of the item. In step S230, the electronic device 100 can provide the review information to the user terminal 200. For convenience, the embodiment of FIG2 will be referred to as the first embodiment below. The second and third embodiments and combinations of the first to third embodiments will then be described.

[0047] First, the first embodiment will be described. According to the first embodiment, an item sold in an e-commerce service performed by the operation of the electronic device 100 may have at least one attribute, and each attribute may have a plurality of options that can be selected for each attribute. As an example, a kitchen detergent item may have fragrance, volume, and quantity as attributes, and as options that can be selected for each attribute, the following options may be available: for the fragrance attribute, options such as blueberry, mint, and apple; for the volume attribute, options such as 250 ml, 500 ml, and 1 L; for the quantity attribute, options such as single, 3-bottle pack, and 6-bottle pack. This is only one example; in addition to the above example, various attributes may exist for various items, and various options may be selected according to each attribute.

[0048] In response to confirmation that the user terminal 200 has accessed the product detail page (SDP) of an item, the electronic device 100 can confirm the option information of the option selected by the user terminal 200 according to at least one attribute of the item, among a plurality of options set according to at least one attribute of the item. For example, when the user terminal 200 accesses the SDP of a kitchen detergent item, the user terminal 200 can transmit the option information for the selected options regarding the fragrance, volume, and quantity attributes to the electronic device 100 through the interface on the SDP. Thereafter, the user terminal 200 can transmit action information for confirming the review information of the item to the electronic device 100, and in response, the electronic device 100 can confirm the aforementioned option information. Thereafter, the electronic device 100 can determine the review information based on the option information, which includes at least one review among a plurality of reviews of the item. The process for determining the review information will be explained in detail below.

[0049] According to one embodiment, the electronic device 100 can confirm the category information to which an item belongs. Furthermore, the electronic device 100 can confirm the first attribute information of a first attribute among at least one attribute of the item based on the category information. Here, the first attribute may refer to all attributes of the item, or it may refer to at least a portion of the attributes of the item selected based on a fixed criterion. Therefore, the electronic device 100 can confirm at least one first option information of the option selected for the item related to the first attribute, i.e., the option selected by the user terminal 200, based on the first attribute information. That is, the first option information may include information about the option selected related to the first attribute. Thereafter, the electronic device 100 can select at least a portion of first comments among a plurality of comments based on the first option information, and can determine comment information including information about the first comment. That is, the electronic device 100 can select the first comment corresponding to the option selected by the user terminal 200 for the first attribute from among a plurality of comments about the item, and determine the first comment as comment information. As an example, when the user terminal 200 selects blueberry / 500 ml / 3 bottles for kitchen detergent items related to the attributes of fragrance, volume and quantity, if the first attribute selected for the kitchen detergent category is fragrance, the electronic device 100 can select the review of the kitchen detergent item with the blueberry fragrance option as the first review and confirm that review information.

[0050] At this time, according to one embodiment, the first attribute information used to select the first comment as described above can be determined based on the influence of each attribute in the category to which the item belongs on the content of the comment. As an example, the electronic device 100 can calculate the influence of the attribute on the content of the comment according to each category, and select the attribute with an influence of more than a first threshold value as the first attribute according to each category. Here, according to one embodiment, the influence can be determined based on the number of words in the comment that correspond to each attribute. As an example, for the fragrance attribute of the kitchen detergent category, words such as fragrance, aroma, scent, smell, fragrance essence, fragrance, or fragrance can be set as corresponding words. The electronic device 100 can confirm how many of these words are included in the comments of items included in the kitchen detergent category, and can calculate the number of such words included in each comment as the influence. Furthermore, the first threshold value of the influence, which is the basis for selecting the first attribute, can be determined based on various numerical analysis methods.

[0051] Furthermore, according to other embodiments, the first attribute information can also be confirmed based on the variance of the number of comments for each option selected according to each attribute for items included in the category. That is, the electronic device 100 can calculate the variance of the number of comments for each option selected according to each attribute for items included in the category. Furthermore, the electronic device 100 can confirm the first attribute information for attributes whose variance is below a second threshold. When the options selected according to each attribute are concentrated in one or a portion, or when the options corresponding to the filled-in comments are concentrated in one or a portion, since the selection of that option is common, it can be considered that the selection of the option for that attribute will not have a significant impact on the content of the comment. Therefore, attributes whose variance of the number of comments for each option exceeds the second threshold, as described above, can be excluded as the first attribute.

[0052] If the first attribute information is confirmed as described above, the electronic device 100 can confirm at least one comment confirmed from another user terminal, that is, the first comment corresponding to the first option selected for the first attribute, wherein the other user terminal is a purchaser who makes a purchase for an item selection and option information that is at least partly the same.

[0053] At this time, the electronic device 100 can calculate the usefulness of the first comment. If the usefulness of the first comment exceeds a third threshold, the electronic device 100 can provide comment information including the first comment to the user terminal 200. However, if the usefulness is below the third threshold, the electronic device 100 can confirm the second option information where filtering of each option has not been applied or at least one second option has not been selected for the second attribute, and the second attribute is at least a part of the first attribute. Thereafter, the electronic device 100 can confirm and transmit to the user terminal 200 additional comment information including at least a part of the second comments among a plurality of comments other than the first comment, and the second comment is selected based on the second option information. The process described above will be explained in detail below.

[0054] First, the electronic device 100 can calculate the usefulness of the first comment based on at least one of the following: the number of first comments, the average number of words per comment, the ratio of comments including photos and videos, and the average user rating. Here, the user rating can refer to an evaluation score such as a star rating that a user can select for a comment as it is exposed to them. The usefulness of the first comment can be proportional to each of the number of first comments, the average number of words per comment, the ratio of comments including photos and videos, and the average user rating, and can be determined based on at least one of the evaluation metrics described above, and the reflection ratio of each evaluation metric can be applied in various ways. As an example, the number of first comments can reflect the most, and the user rating score can reflect the least, but this is not limited to the example described above.

[0055] If the usefulness described above is confirmed to be below the third threshold, the electronic device 100 can confirm a second attribute as at least a part of the first attribute. For example, the second attribute may be an attribute among the first attributes that has a relatively low impact on the content of the review. For example, for the kitchen detergent category, assuming the first attribute is fragrance and volume, fragrance may have a relatively higher impact than volume. In this case, volume can be selected as the second attribute. The example described above can be extended in various ways. When the first attribute includes a large number of attributes, a few of them can be confirmed as the second attribute, or other thresholds can be applied again to confirm attributes below those thresholds as the second attribute, and it is not limited to the example described above. In this case, if the second attribute is confirmed, the electronic device 100 can confirm information on at least one second option that was not selected for the second attribute. When the user selects the 500 ml option for the volume attribute, which is the second attribute of the aforementioned kitchen detergent item, options such as 250 ml and 1 L can be confirmed as second options. That is, options that the user did not select for the second attribute can be identified as the second option. Therefore, the electronic device 100 can select a second comment based on the second option information. Specifically, the electronic device 100 can select the user-selected option for an attribute in the first attribute that is not the second attribute, and select comments from other users for items corresponding to the unselected options in the second attribute as the second comment. The electronic device 100 can transmit comment information including both the first and second comments to the user terminal 200. Through the embodiment described above, even if the number of comments for the user-selected option is small, a sufficient number of comments can be transmitted to the user terminal 200.

[0056] Here, the second option may be selected as at least a portion of the options not selected for the second attribute, provided that its similarity to the first option selected for the second attribute is at least the fourth threshold. Here, the similarity between the options not selected for the second attribute and the first option may be determined based on similarity relationship information. Here, the similarity relationship information includes information on the degree of similarity of each option, and may be information possessed by the electronic device 100 by pre-calculating or storing set information according to each option of each item. As an example of at least a portion of the similarity relationship information, for the color attribute, colors in a similar series, such as red, pink, and orange, may be set to have a high degree of similarity to each other. As another example, for the capacity attribute, capacity options below a specific capacity, such as 250 ml, 300 ml, and 450 ml, may be set to have a high degree of similarity to each other as small capacity options. The similarity between the options as described above may also be set differently according to categories. The electronic device 100 can confirm the second option information based on the similarity relationship information described above, and based on this, confirm the second comment and perform the above actions.

[0057] According to one embodiment, in response to the confirmation that the usefulness of a review of an item is below a fifth threshold, the electronic device 100 provides all review information of all reviews of items for which filtering of each item option has not been applied to the user terminal. That is, similar to the above, the electronic device 100 can calculate the usefulness of a review based on at least a portion of the number of reviews for the corresponding item, the average number of words per review, the ratio of reviews including photos and videos, and user ratings. When the usefulness is below a fifth threshold, all review information of all reviews can be provided to the user terminal 200. When the quality of all reviews is insufficient, applying filtering of each option would further degrade the quality of the filtered reviews. Therefore, in the situation described above, the electronic device 100 can provide all review information to the user terminal 200 as the default setting. However, in the situation described above, the user may also wish to confirm reviews according to the options. In this situation, the electronic device 100 can confirm the filtering request information for each item option from the user terminal 200, and then proceed with the above process after confirming the option information.

[0058] Referring to FIG3, an example of a user terminal 200 screen that has applied the first embodiment as described above is illustrated.

[0059] Figure 3 is an example diagram of a user terminal screen receiving comment information with filters applied to each option according to an embodiment.

[0060] Referring to Figure 3, the filter interface 310 for each option can be used to confirm that the filter for each option is set, and that the user terminal 200 has selected the blueberry mint fragrance option as the first option for the fragrance attribute as the first attribute. Therefore, it can be confirmed that the electronic device 100 transmits the review information to the user terminal 200, which includes the first review 320 of customer Kim*hee on the blueberry mint kitchen detergent option. Although omitted in the figure, other first reviews included in the review information can be displayed as you scroll down. Furthermore, if the check box of the filter interface 310 for each option is not checked, all reviews can be displayed, and checking the check box is basically the default setting. However, if the usefulness of the review is below the 5th threshold as mentioned above, not checking the check box is the default setting.

[0061] Hereinafter, other examples of the application of the first embodiment will be described with reference to Figures 4a to 4d.

[0062] Figures 4a to 4d are other examples of a user terminal screen receiving comment information with filters applied to each option according to an embodiment.

[0063] Referring to FIG4a, the electronic device 100 can support filtering interfaces 410 in other forms, allowing the user to directly select the options to filter comments via the user terminal 200. That is, as the user selects and inputs the options in FIG4a via the filtering interface 410, the electronic device 100 can provide a bottom pop-up window to the user terminal 200 as shown in FIG4b.

[0064] Referring to Figure 4b, the electronic device 100 can select options 421 and 422 for the color and size attributes of the knitwear item so that comments can be filtered according to the selected options. At this time, the number of comments corresponding to the combination of the corresponding options can be displayed at the bottom of the selection interface 422 for the size attribute options, thereby improving the user experience. At this time, there may also be an embodiment where multiple options can be selected according to each attribute. As the filtering interface 410 for selecting each option is entered, the bottom pop-up window provided to the user terminal 200 can also follow the form of Figures 4c and 4d, which will be described below, instead of the form of Figure 4b.

[0065] Referring to Figures 4c and 4d, the electronic device 100 can confirm other forms of bottom pop-ups provided to the user terminal 200. That is, if the color tab is selected on the bottom pop-up, a selection interface 430 for color attribute options can be displayed on the user terminal 200 as shown in Figure 4c; if the size tab is selected, a selection interface 440 for size attribute options can be displayed on the user terminal 200 as shown in Figure 4d. In this case, the number of comments corresponding to the combination of the corresponding options can also be displayed to improve the user experience, and there can also be embodiments where multiple options can be selected according to each attribute.

[0066] Hereinafter, the second embodiment will be described.

[0067] The electronic device 100 can confirm the latest order setting of the comment information from the user terminal 200. Therefore, the electronic device 100 can provide comment information filtered by each comment category to the user terminal 200. Here, according to one embodiment, the comment categories may include text comments, rating comments, image comments, and composite comments. Composite comments may refer to comments that include two or more of text, ratings, and images, and image comments may refer to comments that include photos or videos. The electronic device 100 can confirm the selection information of at least a portion of the categories described above from the user terminal 200. According to one embodiment, the electronic device 100 can confirm the setting information for excluding rating comments from the user terminal 200. Therefore, the electronic device 100 can transmit comments belonging to text comments, image comments, and composite comments other than rating comments to the user terminal 200 in the latest order. Alternatively, the electronic device 100 can confirm the setting information for selecting image comments. In this case, the electronic device 100 can transmit image comments to the user terminal 200 in the latest order.

[0068] Furthermore, if the latest order arrangement setting is confirmed as the default setting, the electronic device 100 can transmit image comments to the user terminal 200 in basically the latest order. However, if no image comments exist, comments in the categories corresponding to text comments and composite comments will be applied to the user terminal 200 in the latest order. That is, in response to the confirmation that comments in the categories corresponding to image categories exist, the electronic device 100 can prioritize providing comments in the categories corresponding to image comments in the latest order.

[0069] Referring to Figures 5a to 5c, an example of a user terminal 200 screen to which the second embodiment described above has been applied is illustrated.

[0070] Figures 5a to 5c are illustrative diagrams of a user terminal screen receiving comment information that has been filtered by various comment categories according to an embodiment.

[0071] Referring to Figure 5a, it can be confirmed that the comment sorting interface 511 selects the most recent ones. At this time, it can be confirmed that the filter interface 512 for each comment category is selected as photo / video settings, thereby providing image comments 513 in the most recent order.

[0072] Referring to Figure 5b, in the state where the comment arrangement interface 521 is selected according to the latest order, it can be confirmed that the filter interface 522 for each comment category is selected to exclude comments that only have star ratings. Therefore, in Figure 5b, it can be confirmed that the rated comments are not visible, while the text comments 523 are visible.

[0073] Referring to Figure 5c, it can be confirmed that the comment arrangement interface 531 is selected according to the latest order, and the filter interface 532 for each comment category is expanded into a drop-down menu. At this time, with the setting to exclude comments with only star ratings selected, the text comments 533 are visible, but can change as other settings are selected on the drop-down menu.

[0074] In Figures 5a to 5c above, when there are image comments, the setting in Figure 5a, i.e., the state of selecting photo / video settings, can be the default setting. Conversely, the setting in Figure 5b, i.e., the state of selecting to exclude comments with only star ratings, can be the default setting.

[0075] Next, the third embodiment will be described.

[0076] Electronic device 100 can provide review information and a review search window together to user terminal 200. Electronic device 100 can accept the transmission of values ​​input to the review search window of user terminal 200 to confirm the search query. Electronic device 100 can provide review information to user terminal 200, which includes at least a portion of the reviews corresponding to the search query. When providing the review search window, electronic device 100 can provide recommended search terms whose frequency of finding the item in other user terminals is above the critical order. For example, when a large number of search terms such as fragrance, aroma, or scent are found for kitchen detergent, the search terms mentioned above can be provided as recommended search terms. Furthermore, electronic device 100 can confirm similar queries corresponding to the search query and provide review information to user terminal 200, which in turn includes not only the search query but also at least a portion of the reviews corresponding to similar queries. For example, when the search query is "fragrance," the system can further search for reviews corresponding to similar queries such as fragrance, aroma, flavoring, aroma, and fragrance, and even provide these reviews to the user terminal 200. Furthermore, when providing review information, the electronic device 100 can highlight the portion of the review that corresponds to the search query to the user terminal 200. For example, when searching for "fragrance," the "fragrance" portion of the review can be highlighted and provided to the user terminal 200.

[0077] Figures 6a and 6b are illustrative diagrams of a user terminal screen receiving comment information through the operation of a comment search window according to an embodiment.

[0078] Referring to Figure 6a, the electronic device 100 can provide a comment search window 610 to the user terminal 200. At this time, although not shown in the figure, recommended search terms can be provided as described above.

[0079] Referring to Figure 6b, the electronic device 100 can confirm from the user terminal 200 that "ingredients" has been entered as a search query in the review search window 620. Furthermore, while providing review information, the electronic device 100 can highlight the portion (630) corresponding to the search query and provide it to the user terminal 200. At this time, although not shown in the figure, the electronic device 100 can also provide review information to the user terminal 200, which in turn includes at least a portion of reviews corresponding to similar queries. In the case of Figure 6b, similar terms such as "materials," "raw materials," "substances," or "compositions" can be searched as similar queries, and the electronic device will also provide the corresponding reviews to the user terminal 200.

[0080] The first to third embodiments have been described above, but the embodiments described above can be applied individually or in combination. For example, the first and second embodiments can be applied together to simultaneously apply comment filtering for each option and filtering for each comment category when arranged in the latest order. Alternatively, the second and third embodiments can be applied together to simultaneously apply the filtering for each comment category when arranged in the latest order and the comment retrieval function. Alternatively, the third and first embodiments can be applied simultaneously to simultaneously apply the comment filtering for each option and the comment retrieval function. Furthermore, all three embodiments (first to third) can be applied to simultaneously apply comment filtering for each option, filtering for each comment category when arranged in the latest order, and the comment retrieval function. An embodiment in which one of the three embodiments (first to third) as described above has been applied will be described with reference to Figures 7a and 7b.

[0081] Figures 7a and 7b are illustrations of one embodiment of a user terminal screen that provides filtering interfaces for various options, filtering interfaces for various comment categories, and a comment search window.

[0082] Referring to FIG7a, the electronic device 100 may provide the user terminal 200 with the following: an arrangement interface 711 for selecting the latest or best order, a filtering interface 712 for each option, an interface 713 for displaying the comment search window, a list of recommended search terms 714, and a filtering interface 715 for each comment category. To explain the actions when selecting each interface, it can be set as follows: if the latest order is selected through the arrangement interface 711, then the interface 715 for each comment category, as described above, is set to "Photo / Video Comments" as the default setting to prioritize displaying video comments; or, as shown in the figure, when there are no video comments, "Exclude comments with only star ratings" is the default setting to exclude rated comments. Furthermore, the settings described above can be changed by selecting each comment category through the interface 715. Furthermore, the interface can be provided to the user terminal 200 in the following ways: if the filter interface 712 for each option is selected, the comments are filtered to only display the comments corresponding to the selected option; or a bottom pop-up window as illustrated in Figure 4 is displayed, allowing the user to directly select the option to be filtered. The filter interface 712 for each option in Figure 7a can correspond to the state where input has already been selected. Furthermore, if at least one recommended search term is selected from the recommended search term list 714, the search query corresponding to the at least one recommended search term is transmitted to the electronic device 100, thereby providing the comments corresponding to the search query to the user terminal 200. When the interface 713 for displaying the comment search window is selected, it can be displayed on the screen of the user terminal 200, as shown in Figure 7b below.

[0083] Referring to Figure 7b, it can be confirmed that the arrangement interface 721, the filter interface for each option 722, the interface for displaying the comment search window 723, the recommended search term list 724, and the filter interface for each comment category 725 are displayed on the user terminal 200 in the same manner as shown in Figure 7a, but a comment search window 726 is additionally displayed. This is provided by the electronic device 100 to the user terminal 200 in response to the selection input interface 713 for displaying the comment search window as described above, and the operation shown in Figure 6 can be performed through the comment search window described above.

[0084] The various critical values ​​and critical orders mentioned in the above description can be determined based on various numerical analysis methods. For example, by performing statistical analysis on each value, the value with statistically significant differences can be set as the critical value, or the order corresponding to the ratio that causes significant differences can be set as the critical order.

[0085] Figure 8 is a block diagram showing an embodiment of an electronic device.

[0086] According to one embodiment, the electronic device 100 may include a memory 101 and a processor 102. The electronic device 100 shown in FIG8 only illustrates the components relevant to this embodiment. Therefore, those skilled in the art related to this embodiment will understand that, in addition to the components shown in FIG8, other common components may be included. In this embodiment, the processor 102 may be included in a controller.

[0087] The processor 102 can control the overall operation of the electronic device 100 and process data and signals. The processor 102 may include at least one hardware unit. Furthermore, the processor 102 can operate by executing one or more software modules generated by executing program code stored in memory 101. The processor 102 may include memory, and the processor 102 can execute program code stored in memory to control the overall operation of the electronic device 100 and process data and signals.

[0088] The processor 102 can be configured to execute one or more instructions to confirm option information of an option selected by a user terminal according to at least one attribute of an item from a plurality of options; determine comment information based on the option information, the comment information including at least one comment from a plurality of comments on the item; and provide the comment information to the user terminal.

[0089] According to an embodiment, the electronic device 100 may additionally include a transceiver for implementing wired / wireless communication. The electronic device 100 can use the transceiver to communicate with external electronic devices. The external electronic device may be a terminal or a server. Furthermore, the communication technologies used by the transceiver may include GSM (Global System for Mobile communication), CDMA (Code Division Multi Access), LTE (Long Term Evolution), 5G, WLAN (Wireless LAN), Wi-Fi (Wireless-Fidelity), Bluetooth™, RFID (Radio Frequency Identification), Infrared Data Association (IrDA), Wi-Fi, NFC (Near Field Communication), etc.

[0090] The electronic device of the above embodiments may include a processor, memory for storing and executing program data, permanent storage such as a disk drive, a communication port for communicating with external devices, and a user interface device such as a touch panel, key, or button. Computer-readable code or program commands that can be executed on the processor can be stored on a computer-readable recording medium by means of software modules or algorithms. Here, computer-readable recording media include magnetic storage media (e.g., ROM (read-only memory), RAM (random-access memory), floppy disks, hard disks, etc.) and optical reading media (e.g., CD-ROM, DVD). The computer-readable recording medium is distributed across a computer system connected to a network, thereby enabling the distributed storage and execution of computer-readable code. The medium can be read by a computer, stored in memory, and executed in a processor.

[0091] This embodiment can be represented by functional blocks and various processing steps. These functional blocks can be implemented by different numbers of hardware and / or software components performing specific functions. For example, the embodiment can employ integrated circuits capable of performing various functions via the control of one or more microprocessors or other control devices, such as memory, processing, logic, lookup tables, etc. The constituent elements can be executed by software programming or software components. Similarly, this embodiment includes algorithms implemented by combinations of data structures, programs, conventions, or other programming structures, and therefore can be implemented using programming or scripting languages ​​such as C, C++, Java, and assemblers. Functionally, it can be implemented by algorithms executed in one or more processors. Furthermore, this embodiment can employ prior art for electronic environment setup, signal processing, and / or data processing. Terms such as "mechanism," "element," "structure," and "construction" are widely used and are not limited to mechanical or physical structures. The above terms may be associated with processors and include the meaning of a series of software processes.

[0092] The above embodiment is only an example, and other embodiments can be implemented within the scope of the invention application described below. [Simplified Explanation of the Diagram]

[0035] Figure 1 is a diagram showing the connection between an electronic device providing item review information and a user terminal according to an embodiment. Figure 2 is a flowchart illustrating a method for providing item review information according to an embodiment. Figure 3 is an example diagram of a user terminal screen receiving review information filtered by various options according to an embodiment. Figures 4a to 4d are other example diagrams of a user terminal screen receiving review information filtered by various options according to an embodiment. Figures 5a to 5c are example diagrams of a user terminal screen receiving review information filtered by various review categories according to an embodiment. Figures 6a and 6b are example diagrams of a user terminal screen receiving review information through the operation of a review search window according to an embodiment. Figures 7a and 7b are example diagrams of a user terminal screen providing a filtering interface for various options, a filtering interface for various review categories, and a review search window according to an embodiment. Figure 8 is a block diagram showing an electronic device according to an embodiment.

Claims

1. A method for providing item review information, performed via an electronic device, comprising the steps of: confirming option information of an option selected by a user terminal according to at least one attribute of an item from a plurality of options set according to at least one attribute; determining review information based on the option information, the review information including at least one review from a plurality of reviews of the item; and providing the review information to the user terminal, wherein the step of confirming the review information comprises the steps of: confirming category information of the item; confirming first attribute information of a first attribute from at least one attribute of the item based on the category information; confirming at least one first option information of an option selected by the user terminal in relation to the first attribute for the item based on the first attribute, the at least one first option information being at least a portion of the option information; and determining the review information, the review information including at least a portion of first reviews selected based on the first option information, wherein the step of confirming the first attribute information comprises the steps of: Based on the above category information, the influence of each attribute in the category to which the above item belongs on the content of the comment is confirmed; and the first attribute information of at least a portion of the attributes whose influence is above the first threshold value is confirmed.

2. As in the method for providing item review information in request item 1, the aforementioned influence is determined based on the number of words in the review that correspond to the aforementioned attributes.

3. The method for providing item review information as requested in item 1, wherein the step of confirming the aforementioned first attribute information includes the following steps: calculating the variance of the number of reviews for each option, wherein the options are selected according to each attribute for items included in the aforementioned category; and confirming the aforementioned first attribute information for attributes whose variance is below a second threshold value.

4. The method for providing item review information as described in Request 1, wherein the step of confirming the review information further includes the following steps: calculating the usefulness of the first review based on at least one of the number of the first reviews, average word count, review ratio including photos and videos, and average user rating; confirming that the usefulness of the first review is below a third threshold; confirming the second option information for at least one second option not selected for the second attribute, wherein the second attribute is at least a part of the first attribute; confirming the review information for the second review including at least a part of the plurality of reviews and the first review, wherein the second review was selected based on the second option information.

5. The method for providing item review information as requested in item 4, wherein the step of confirming the second option information includes the following steps: confirming the similarity relationship information between the first option selected for the second attribute and the options not selected for the second attribute; confirming the second option information of the second option, wherein the second option is at least a part of the options not selected for the second attribute, and is confirmed based on the similarity relationship information to have a similarity of at least a fourth threshold value or higher with at least a part of the first option selected for the second attribute.

6. The method for providing item review information as requested in item 1, wherein the step of confirming the above option information includes the following steps: in response to confirming that the usefulness of the reviews of the above items is below the 5th threshold, providing all review information of all reviews of the above items that have not been filtered by each item option to the above user terminal; and in response to confirming the filtering request information of each item option from the above user terminal, confirming the above option information.

7. The method for providing item review information as requested in item 1, wherein the step of providing the review information to the user terminal includes the following steps: confirming the latest order setting of the review information from the user terminal; providing the review information with the filtering applied to each review category to the user terminal.

8. The method for providing item review information as requested in item 7, wherein the above-mentioned review categories include text reviews, rating reviews, video reviews, and composite reviews.

9. The method for providing item review information as requested in item 8, wherein the step of providing the review information that has been filtered by each of the above review categories includes the following steps: providing the review information, which includes reviews in categories corresponding to the above text reviews, the above image reviews and the above composite reviews.

10. The method for providing item review information as requested in item 9, wherein the step of providing the review information filtered by each of the above review categories includes the following steps: In response to the confirmation that there are reviews in the category corresponding to the above image reviews, the reviews in the category corresponding to the above image reviews are provided first.

11. The method for providing item review information as described in claim 1, wherein the step of providing the review information to the user terminal includes the following steps: confirming a search query through a review search window provided to the user terminal; and providing the review information, including at least a portion of the reviews corresponding to the search query, to the user terminal.

12. The method for providing item review information as requested in item 11, wherein the step of confirming the search query from the aforementioned user terminal includes the following steps: providing recommended search terms to the aforementioned user terminal, wherein the recommended search terms are those whose frequency of finding the aforementioned item in other user terminals is above the critical order.

13. The method for providing item review information as described in claim 11, wherein the step of providing the review information to the user terminal includes the following steps: confirming similar queries corresponding to the search query; and providing the review information, which in turn includes at least a portion of the reviews corresponding to the similar queries, to the user terminal.

14. The method for providing item review information as described in Request 11, wherein the step of providing the review information to the user terminal includes the following steps: providing the review information that highlights the portion of the review corresponding to the search query to the user terminal.

15. A non-transitory computer-readable recording medium recording a program for performing the methods described in any one of claims 1 to 14 on a computer.

16. An electronic device that provides article review information, comprising: processor; The processor is configured to execute the one or more instructions to: confirm option information of an option selected by a user terminal according to at least one attribute of an item from a plurality of options; determine review information based on the option information, the review information including at least one review from a plurality of reviews of the item; and provide the review information to the user terminal, wherein the step of confirming the review information includes the following steps: confirming the category information of the item; confirming the first attribute information of the first attribute of the item from at least one attribute of the item based on the category information; confirming at least one first option information of an option selected by the user terminal in relation to the first attribute for the item based on the first attribute information, the at least one first option information being at least a portion of the option information; and determine the review information, the review information including at least a portion of the first reviews selected based on the first option information, wherein the step of confirming the first attribute information includes the following steps: Based on the above category information, the influence of each attribute in the category to which the above item belongs on the content of the comment is confirmed; and the first attribute information of at least a portion of the attributes whose influence is above the first threshold value is confirmed.

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