Method, recording medium, and apparatus of providing web page for product

Abstract

This invention provides a method and electronic device for providing a webpage of goods that can be used as objects in e-commerce. One embodiment of the method, implemented via an electronic device, may include the following steps: determining a target product from one or more products published in an e-commerce service based on user input; identifying a gift associated with the target product; generating display information that displays information about the gift in relation to the target product on the target product's webpage; and transmitting the display information to the user's terminal.

Description

Technical Field

[0001] This invention relates to a technology for providing web pages for goods that can be used as objects in e-commerce. Prior Technology

[0002] With the development of communication technology, e-commerce services for online transactions are becoming increasingly popular. The scope of goods targeted by e-commerce services is expanding, no longer limited to physical goods, but also including services. As mentioned above, various goods are traded on platforms that provide e-commerce services; therefore, the platform operators need to effectively present these goods visually to users. Summary of the Invention

[0003] [The problem the invention aims to solve]

[0004] The technical problem that this invention aims to solve is to provide a technology that can improve user convenience.

[0005] Another technical problem that this invention aims to solve is to provide a technology that can visually present the discounts offered when a user intends to purchase a product.

[0006] Another technical problem that this invention aims to solve is to provide a technology that can visually present information about gifts provided to users that are related to the products they intend to purchase.

[0007] Another technical problem that this invention aims to solve is to provide a technology that can guide users to make purchases by displaying products that users are interested in along with various offers.

[0008] The technical subject matter of this invention is not limited to the technical subject matter mentioned above. Those with common knowledge in the technical field of this invention can clearly understand other technical subject matter not mentioned based on the description in the specification. [Technical means to solve the problem]

[0009] One embodiment of the present invention is implemented by an electronic device, and includes the following steps: determining a target product from one or more products published in an e-commerce service based on user input; identifying a gift associated with the target product; generating display information that displays information about the gift in relation to the target product on the target product's page; and transmitting the display information to the user's terminal.

[0010] In one embodiment, the step of identifying the gift associated with the target product may include the following steps: identifying the gift associated with the target product based on the user's information.

[0011] In one embodiment, the page for the target product may include at least one of the following pages: the product search page for the target product, the product details page for the target product, and the shopping cart page for the target product.

[0012] In one embodiment, the information of the gift may include at least one of the following: an image of the gift, a first text indicating the gift is being given away, a second text indicating the attributes of the gift, a third text indicating the conditions for giving away the gift, and a button for a pop-up page to call the gift.

[0013] In one embodiment, the step of generating the above-mentioned display information may include the following steps: when the above-mentioned conditions for giving away the gift are met, generating first display information; when the above-mentioned conditions for giving away the gift are not met, generating second display information that is different from the above-mentioned first display information.

[0014] In one embodiment, the page for the target product may be the product details page for the target product, and the second display information may include a product recommendation button, which is a pop-up page that calls the recommended products to meet the conditions for giving away the gift. The first display information may not include the product recommendation button.

[0015] In one embodiment, the page for the target product may be the product details page for the target product. The product details page may include a first image of the target product and a second image of the gift. The step of generating the display information may include generating the display information in the following manner: at a first point in time when the user's terminal connects to the product details page, the first image is displayed; at a second point in time after a reference time from the first point in time, the first image is converted to the second image for display.

[0016] In one embodiment, the page for the target product may be a product detail page for the target product. The product detail page may include a first image of the target product and a second image of the gift. The step of generating the display information may include generating the display information in the following manner: at the first time point when the user's terminal connects to the product detail page, the first image is displayed; at the third time point after a reference time from the first time point, the first image is converted into a portion of the first image and a portion of the second image for display.

[0017] In one embodiment, the step of generating the above-mentioned display information may include the step of generating the above-mentioned display information in the following manner: including information about the category of the above-mentioned target product in the page of the above-mentioned target product.

[0018] In one embodiment, the step of generating the display information by including information on the category of the target product may include generating the display information by: including information on the category of the target product based on whether there is a history of the user purchasing the product of the category.

[0019] In one embodiment, the page for the target product may be a product detail page for the target product. The product detail page may include a first image of the target product and a third image of the category of the target product. The step of generating the display information in a manner that includes information about the category of the target product may include the following steps: at a first point in time when the user's terminal connects to the product detail page, the first image is displayed; at a second point in time after a reference time from the first point in time, the first image is converted to the third image for display.

[0020] In one embodiment, the step of generating the display information in a manner that includes information about the category of the target product may further include the step of generating the display information in the following manner: based on the input made by the user to the product details page after the first time point and before the second time point, the display transition from the first image to the third image is disabled.

[0021] In one embodiment, the page for the target product may be a product detail page for the target product. The product detail page may include a first image of the target product and a third image of the category of the target product. The step of generating the display information in a manner that includes information about the category of the target product may include the following steps: at the first time point when the user's terminal is connected to the product detail page, the first image is displayed; at the third time point after a reference time from the first time point, the first image is converted into a portion of the first image and a portion of the third image for display.

[0022] Another embodiment of the present invention is a non-transitory computer-readable recording medium that records a computer program that can be executed by a processor, the computer program being configured to cause the processor to execute the above method.

[0023] An electronic device according to another embodiment of the present invention may include: a communication interface configured to communicate with a network; a processor configured to execute a computer program including one or more instructions; and a memory storing the computer program; and the electronic device may be configured such that when the computer program is executed by the processor, the processor executes the method described above. [Effects of the Invention]

[0024] According to the present invention, user convenience can be improved.

[0025] According to the present invention, the discounts offered can be visually presented when a user intends to purchase a product.

[0026] According to the present invention, information on gifts provided to users that are related to the products the user intends to purchase can be visualized.

[0027] According to the present invention, users can be guided to make purchases by displaying products that users are interested in together with various offers.

[0028] The effects of the technical concept of this invention are not limited to the effects mentioned above. Those with common knowledge in the technical field of this invention can clearly understand other effects not mentioned based on the description in the specification. Simple Explanation of the Diagram

[0029] Figure 1 illustrates the environment in which an embodiment of the present invention can be applied. Figure 2 illustrates a computing device that can implement one embodiment of the present invention. Figure 3 is a sequence diagram illustrating the method of one embodiment of the present invention. Figures 4 and 5 illustrate product search pages that can be referenced in various embodiments of the present invention. Figure 6 shows a product details page that can be referenced in various embodiments of the present invention. Figures 7 and 8 illustrate the transition of product images on the product detail page as described with reference to Figure 6. Figure 9 is a diagram showing the category images that may be included in the product images on the product details page, as illustrated with reference to Figure 6. Figure 10 shows a shopping cart page that can be referenced in various embodiments of the present invention. Implementation

[0030] The various embodiments described in this invention are illustrative of the technical concept of the invention and are not intended to limit them to specific implementation methods. The technical concept of the invention includes various modifications, equivalents, alternatives, and embodiments obtained by selectively combining all or part of the embodiments described herein. Furthermore, the scope of the technical concept of the invention is not limited to the various embodiments presented below or their specific descriptions.

[0031] The terms used in this invention, including technical or scientific terms, shall have the meanings commonly understood by one of common knowledge in the field to which this invention pertains, unless otherwise defined.

[0032] The use of terms such as "comprising," "may include," "possibly possess," "may possess," "has," and "may have" in this invention implies the presence of object features (e.g., functions, actions, or constituent elements), and does not exclude the existence of other additional features. That is, the above-described expressions should be understood as open-ended terms that have the possibility of including other embodiments.

[0033] The singular expressions used in this invention may include the meaning of the plural form unless otherwise stated in the context, and this also applies to the singular expressions described in the claims of this invention.

[0034] The terms "first," "second," or "first," "second," etc., used in this invention are, unless otherwise specified in the context, used to distinguish one object from others when referring to a plurality of similar objects, and are not intended to limit the order or importance of these objects. For example, the user terminals included in the plurality of user terminals of this invention can be distinguished from each other by terms such as "first user terminal" and "second user terminal."

[0035] The expressions “A, B and C”, “A, B or C”, “at least one of A, B and C” or “at least one of A, B or C” used in this invention may refer to each of the listed items or all possible combinations of the listed items. For example, “at least one of A or B” may refer to (1) at least one A, (2) at least one B, or (3) at least one A and at least one B.

[0036] The term "based on ~" used in this invention is used to describe one or more factors described in the statement or article containing the term that affect the determination or judgment of an action or behavior. The term does not exclude other factors that affect the determination or judgment of an action or behavior.

[0037] The expression used in this invention to say that a certain constituent element (e.g., the first constituent element) is "connected" or "linked" to another constituent element (e.g., the second constituent element) can mean not only that the aforementioned constituent element is directly connected to or linked to the aforementioned other constituent element, but also that it is connected to or linked to the aforementioned other constituent element through a new other constituent element (e.g., the third constituent element).

[0038] Depending on the context, the expression "configured to" used in this invention can mean "configured in a certain way," "possessing the capability of a certain method," "modified in a certain way," "made in a certain way," or "capable of performing a certain method." This expression is not limited to the meaning of "specially designed in hardware." For example, a processor configured to perform a specific action can refer to a general-purpose processor that can perform that specific action by executing software, or a special-purpose computer that is programmed to perform that specific action.

[0039] As used in this invention, the term "platform" can refer to a tangible or intangible space that serves as the basis for user access by integrating and managing services for the same or similar purposes. While its specific meaning may vary, it can generally be used interchangeably with "software," "application," "program," "tool," or "solution." In one embodiment, the platform can be a tangible or intangible space that integrates e-commerce services.

[0040] In this invention, the term "user interface" refers to a physical or virtual medium that enables communication between a user and things, systems, machines, or computer programs. Users can utilize e-commerce services through a user interface. The terms "image," "text," "button," or "web page" used in this invention refer to an element that constitutes the user interface.

[0041] Hereinafter, various embodiments of the present invention will be described with reference to the accompanying drawings. In the drawings and descriptions thereof, the same or substantially equivalent constituent elements are given the same reference numerals. Furthermore, in the following descriptions of various embodiments, repetitions of the same or corresponding constituent elements may be omitted, but this does not mean that the constituent element is not included in the embodiment.

[0042] Figure 1 illustrates an environment 100 in which the apparatus 110, 120 of one embodiment of the present invention can be applied. The environment 100 may include the merchandise management device 110 and the user terminal 120.

[0043] On the other hand, Figure 1 shows an example of a user terminal 120 applied to a merchandise management device 110, but this is only for ease of understanding, and the number of user terminals 120 may vary. That is, more than one user terminal 120 can utilize the e-commerce service platform provided by the merchandise management device 110. Furthermore, Figure 1 only shows a preferred embodiment for achieving the purpose of the present invention, and some constituent elements may be added as needed.

[0044] The following is a more detailed explanation of each component shown in Figure 1.

[0045] The product management device 110 can be a server device for an e-commerce service platform. That is, the product management device 110 can be a server device operating under the management of the platform's operating entity.

[0046] The product management device 110 can process transactions of e-commerce services provided to users on the platform, i.e., online goods (financial goods or services). To avoid repetition, the specific actions of the product management device 110 in processing online goods transactions will be described below with reference to Figures 3. It should be noted that even if an action is not described in this invention, if it is a common action performed by the server device of the e-commerce service platform, embodiments applying the technical concept of this invention with reference to that action are not excluded from the scope of this invention.

[0047] The merchandise management device 110 can be implemented by more than one computing device. For example, all functions of the merchandise management device 110 can be implemented in a single computing device. As another example, the first function of the merchandise management device 110 can be implemented in a first computing device, and the second function can be implemented in a second computing device. The computing device can be a desktop computer, laptop computer, application server, proxy server, or cloud server, but is not limited to these; any type of device with computing capabilities can be a computing device.

[0048] User terminal 120 can be a user terminal utilizing an e-commerce service platform. User terminal 120 can display web pages, which are application user interfaces provided as functions related to the product management device 110 and the platform, on its display. Hereinafter, in this invention, "displayed on the display of user terminal 120" can be simply referred to as "displayed on user terminal 120". Furthermore, user terminal 120 can obtain user input from the user on the web page and transmit this user input to the product management device 110, thereby performing predefined actions in accordance with the user input. Thus, to enable users to use the e-commerce service platform, a web browser or application can be installed in user terminal 120. Such user terminal 120 can be, for example, any of a desktop computer, laptop computer, tablet computer, wearable device, or smartphone, but is not limited to these; any type of device with computing capabilities can be user terminal 120.

[0049] The merchandise management device 110 and user terminal 120 shown in Figure 1 can communicate via a network. This network can be any type of wired or wireless network, such as a Local Area Network (LAN), a Wide Area Network (WAN), a Mobile Radio Communication Network (MRCN), or WiBro (Wireless Broadband).

[0050] Figure 2 illustrates a computing device 200 that can implement one embodiment of the present invention, namely devices 110 and 120. In the present invention, computing device 200 can be interchangeably referred to as electronic device. The above-described merchandise management device 110 or user terminal 120, which is described with reference to FIG1, can be implemented by the computing device 200.

[0051] The computing device 200 may include one or more processors 210, one or more memory units 220, or communication interfaces 230. In one embodiment, some components of the computing device 200 may be removed, or other components (e.g., a display or input device) may be added to the computing device 200. Furthermore, some components may be additionally or alternatively integrated to achieve, or implemented as a single or multiple entities. In this invention, "one or more processors 210" may refer to processor 210. Unless explicitly stated otherwise, the term "processor 210" may refer to a collection of one or more processors. Similarly, in this invention, "one or more memory units 220" may refer to memory units 220. Unless explicitly stated otherwise, the term "memory units 220" may refer to a collection of one or more memory units.

[0052] The following is a more detailed explanation of each component shown in Figure 2.

[0053] The processor 210 can control the various components of the computing device 200, or perform computations or information processing related to communication. Specifically, the processor 210 can drive software (or computer programs) received from other components to control at least one component of the computing device 200 connected to the processor 210. As an example, the processor 210 can load commands (e.g., instructions, codes, or code segments) or information into the memory 220, process the commands or information stored in the memory 220, and store the result information obtained from the processing in the memory 220. Furthermore, the processor 210 can be operatively connected to the components of the computing device 200 to perform various computations, processing, generation, or manipulation actions related to the present invention.

[0054] Memory 220 can store various types of information. The information stored in memory 220 is information obtained, processed, or used by at least one component of computing device 200, and may include software. The software may include one or more commands that, when loaded into memory 220, cause processor 210 to perform actions according to various embodiments of the present invention. That is, processor 210 can perform actions according to various embodiments of the present invention by executing one or more of the aforementioned commands. Memory 220 may include, for example, volatile or non-volatile memory. In one embodiment, the program is software stored in memory 220, and may include an operating system, application program, or middleware for controlling the resources of computing device 200. The middleware provides various functions to the application program so that the application program can utilize the resources of computing device 200.

[0055] The communication interface 230 can establish wired or wireless communication channels with other devices to send and receive various information. In one embodiment, the communication interface 230, for wired communication with other devices, may include at least one port for connecting to other devices via a wired cable. In this case, the communication interface 230 can communicate with other wired devices via at least one port. In one embodiment, the communication interface 230 can be configured to include a cellular communication module connected to a cellular network (e.g., 3G (3rd Mobile Communication Technology), LTE (Long-Term Evolution), 5G (5th Generation Mobile Communication Technology), Wibro, or WiMAX (Worldwide Interoperability for Microwave Access)). In one embodiment, the communication interface 230 may include a short-range communication module to transmit and receive information with other devices using short-range communication technologies such as Wi-Fi (Wireless Fidelity), Bluetooth, Bluetooth Low Energy (BLE), and UWB (Ultra Wide Band). In another embodiment, the communication interface 230 may include a contactless communication module for contactless communication. Contactless communication may include, for example, at least one short-range contactless communication technology such as NFC (Near Field Communication), RFID (Radio Frequency Identification), or MST (Magnetic Secure Transmission). In addition to the various examples described above, the computing device 200 can also be implemented in various known ways for communicating with other devices, and the scope of the present invention is not limited to the examples described above.

[0056] In one embodiment, the computing device 200 may include a display. The display may display various screens (e.g., more than one page) under the control of the processor 210. To display screens with various interfaces on the display, a web browser or dedicated application may be installed on the computing device 200, for example. Furthermore, the display is configured to interact with a user and can receive user input. Such a display can be implemented in the form of a touch sensor panel (TSP) that can recognize the contact or proximity of various external objects (e.g., a user's finger or a pen).

[0057] In one embodiment, the computing device 200 may include an input device (e.g., a mouse or keyboard). The input device may receive information from outside the computing device 200 (e.g., a user) that will be used in the components of the computing device 200.

[0058] The processor 210, memory 220, and communication interface 230 shown in Figure 2 can be connected to each other via buses, GPIO (General Purpose Input / Output), SPI (Serial Peripheral Interface), or MIPI (Mobile Industry Processor Interface) to send and receive information or signals.

[0059] The methods of various embodiments of the present invention will now be described in detail. It should be noted that the actions are shown in a specific order in the following figures, but it is not necessary to perform the actions in the specific order or sequence shown, or to perform all the illustrated actions, in order to obtain the desired result.

[0060] Furthermore, the actions of the method described with reference to the following figures can be performed by a computing device. In other words, the actions of the method can be implemented by one or more instructions executed by the processor of the computing device. All actions included in this method can be performed by a single physical computing device, but it is also possible to perform the first action of the method by a first computing device and the second action of the method by a second computing device.

[0061] Hereinafter, it is assumed that the above-described method is performed using the product management device 110 shown in FIG1 for the purpose of further explanation. However, since the product management device 110 performs the method by interacting with the user terminal 120, the actions of the user terminal 120 corresponding to the actions performed by the product management device 110 are not excluded from the scope of this invention. For example, the action performed by the product management device 110, which involves transmitting display information for displaying user interface elements on the user terminal 120, can also be understood as the user terminal 120 receiving display information from the product management device 110 and displaying the user interface elements on the display. Furthermore, for ease of explanation, the main body of the actions included in the method may be omitted, but unless otherwise mentioned in the context, it can be interpreted as the actions being performed by the product management device 110.

[0062] Figure 3 is a sequence diagram illustrating method S300 of one embodiment of the present invention. Method S300 shown in Figure 3 can be understood as including a series of actions to enable the display of information about a gift on the user terminal 120. The actions shown in Figure 3 will be described in detail below.

[0063] The target product can be identified from one or more products published in the e-commerce service based on user input (S310).

[0064] User input refers to all actions performed by a user on the user terminal 120. For example, user input can include all inputs such as touch input via a display, sound input via a speaker, or image input via a camera.

[0065] This action can be the selection of any one of more than one products published in an e-commerce service. As mentioned above, in order to select any one as the target product, user input can be referenced.

[0066] As an example of identifying a target product based on user input, a user can select text based on touch input to retrieve the product they intend to purchase. Products retrieved in this way can be identified as the target product. It should be noted that this example pertains to identifying a target product via touch input, but this action can also be achieved using any other input besides touch input.

[0067] It can identify gifts associated with the target product (S320).

[0068] A gift can be a product provided to a user in connection with the target product when certain conditions (e.g., gift conditions) are met.

[0069] The conditions for providing a gift can be implemented in various ways. In one embodiment, the conditions for providing a gift can be determined by a predetermined relationship between the target product and the gift. For example, it can be predetermined that "Product B" is a gift for "Product A," and that one "Product B" is provided when one "Product A" is purchased. In the case described above, the condition for providing a gift can be that the user purchases "Product A." The number of gifts associated with a product or the ratio of the number of times a product is purchased to the number of times a gift is provided can be implemented in various ways. In another embodiment, the conditions for providing a gift can be determined based on user information. For example, in order to provide "Product C" as a gift, the user's membership status, the number of times the user connects to the platform, or the user's purchase history can be referenced. The conditions for providing a gift can be implemented in various ways based on user information.

[0070] This action can be used to identify gifts that meet the conditions for being given away and are related to the target product. As mentioned above, when performing this action, the relationship between the target product and the gift, or user information, can be referenced.

[0071] Display information (S330) can be generated on the target product's page to show information about the free gift.

[0072] The target product page is a part of the web pages provided within an e-commerce service platform, and can refer to web pages related to the target product. For example, the target product page may include the target product search page, the target product details page, or the target product shopping cart page, etc.

[0073] The information about the free gift refers to the items included as interface elements of the target product's page, and can refer to the free gift itself. For example, the information about the free gift may include one or more images of the free gift, a first text informing you of the free gift, a second text indicating the attributes of the free gift, a third text indicating the conditions for giving away the free gift, or a button on a pop-up page to call for the free gift, etc.

[0074] This action can be to display information about the free gifts related to the target product on the product's page. As mentioned above, by displaying information about the free gifts related to the target product, users can easily confirm information about the free gifts offered in connection with purchasing the target product.

[0075] Regarding the display of information about the free gift, in one embodiment, display information can be generated based on whether the gift-giving conditions are met. Specifically, when the gift-giving conditions for the target product are met, first display information can be generated; when the gift-giving conditions are not met, second display information, different from the first display information, can be generated. Here, "display information differing from each other" may mean that at least a portion of the composition of the screen displayed on the user terminal 120 differs according to the display information.

[0076] For example, the first display information may include information about one or more gifts, while the second display information may not include information about gifts. If the first display information and the second display information are different from each other, then this configuration may be included within the scope of this invention.

[0077] For example, the second display information may include a product recommendation button, which calls a pop-up page to recommend products for which the conditions for receiving the gift are met. The first display information may not include the product recommendation button. As described above, by including a button (e.g., a product recommendation button) in the second display information to meet the conditions for receiving the gift, the user can meet the conditions for receiving the gift without leaving the target product's page (e.g., the product details page).

[0078] Regarding the display pattern of multiple images that may be included in the page of the target product, in one embodiment, display information can be generated in the following manner: at the first point in time when the user's terminal 120 connects to the page of the target product, a first image is displayed; at a second point in time after a reference time from the first point in time, the first image is switched to a second image for display. The image switching action described above can be simply referred to as "automatic scrolling action".

[0079] This automatic scrolling action can be applied to the product details page of the target product. For example, when the first image of the target product and the second image of the gift are included in the product details page, display information can be generated in the following manner: at the first point when the user terminal 120 connects to the page of the target product, the first image of the target product is displayed, and at the second point, the display switches from the first image to the second image of the gift.

[0080] The reference time for determining the second time point can be a predetermined fixed time (e.g., 0.5 seconds, 3 seconds, etc.). The reference time can be determined as an appropriate time from the time the user recognizes the initial image displayed in the user terminal 120 until the input for selecting other images is performed, which can be changed at any time in the future according to the operation of the platform.

[0081] This action allows multiple images of the target product and gifts to be automatically converted without requiring separate input from the user.

[0082] The aforementioned automatic sliding action can be disabled based on user input prior to the image transition. Specifically, the display transition from the first image to the second image can be disabled based on user input after the first time point and before the second time point. The disabling action described above can be simply referred to as an "interruption action".

[0083] User input that triggers the interruption may include scrolling through the target product page or tapping a button on the target product page.

[0084] According to this action, user input takes precedence over automatic scrolling, so the user's intended action (e.g., scrolling, selecting a button, etc.) is executed first on the target product's page.

[0085] Regarding the interruption action, in one embodiment, the automatic sliding action may not be executed after the interruption action is performed. Since the automatic sliding action is used to display the image of the target product or gift to the user at one time, the automatic sliding action may not be executed after the interruption action occurs.

[0086] Regarding the display pattern of multiple images that may be included on the page of the target product, in another embodiment, display information can be generated in the following manner: at the first point in time when the user's terminal 120 connects to the page of the target product, a first image is displayed; at the third point in time after the reference time of the first point in time, the first image is switched to display a portion of the first image and a portion of the second image. The image switching action described above can be simply referred to as a "semi-automatic swiping action".

[0087] This semi-automatic sliding action can be applied to the product detail page of the target product. For example, when the first image of the target product and the second image of the gift are included in the product detail page, display information can be generated in the following manner: at the first point when the user terminal 120 connects to the page of the target product, the first image of the target product is displayed, and at the third point, the first image is converted to a portion of the first image and a portion of the second image of the gift for display.

[0088] To determine the reference time for the third time point, a similar technical concept to that used in the aforementioned automatic sliding operation can be directly applied.

[0089] The ratio of a portion of the first image to a portion of the second image displayed at the third time point can be a fixed ratio (e.g., 2:1). An appropriate ratio can be determined based on the user's curiosity about the next sequence of images after recognizing the initial image displayed on the user terminal 120, and this ratio can be changed at any time later depending on the operation of the platform.

[0090] According to this action, as time changes, a portion of the first image disappears while the other portions remain, and a portion of the second image in the next sequence is displayed according to the ratio. This can stimulate the user's curiosity and guide the user to input the complete display of the second image in the next sequence.

[0091] Regarding additional information that may be included on the target product's page, in one embodiment, display information can be generated in such a way that information about the category of the target product is included on the target product's page.

[0092] Category information refers to objects included as interface elements on the target product's page. These can be objects belonging to the target product's category (e.g., text, images, etc.). Categories represent the attributes of the target product and may include categories such as OTT (Over The Top), fresh food, overseas direct purchase, or luxury goods.

[0093] For example, when the target product is a luxury item, various information about the luxury item can be included on the target product's page.

[0094] Platform operators can utilize e-commerce services by offering individual discounts for each category of goods. In this case, it may be crucial to provide different discounts for each category and to enable users to identify these different discounts. According to this action, by generating display information that includes the category information of the target product on the target product's page, the information about that category can be efficiently visualized to the user. If the category is new, the effect described above can be further maximized.

[0095] Regarding the display pattern of category information, in one embodiment, display information can be generated in the following manner: based on whether there is a history of user purchasing products of a category, including information about the category of the target product.

[0096] Specifically, when a user has a history of purchasing specific categories of goods, there is a possibility that they are aware of offers related to that category. Conversely, the category information displayed on the page may be confusing for a particular user; therefore, the display style of the category information can be based on the user's purchase history. For example, the displayed information can be generated in such a way that if a purchase history for a specific category of goods exists, then information for that category is not included. Alternatively, the displayed information can be generated in such a way that if a purchase history for that category does not exist, then information for that category is included.

[0097] Category information can be included in the target product page in the form of images. When the target product page is a product detail page, the product detail page may include, for example, a first image of the target product, a second image of the gift, or a third image of the category.

[0098] The aforementioned automatic sliding action, interrupted action, and semi-automatic sliding action may be performed in the third image of the category. In other words, the technical concepts of automatic sliding action, interrupted action, and semi-automatic sliding action explained in the first and second images can be directly applied to the third image.

[0099] Display information can be transmitted to the user's terminal (S340).

[0100] According to this action, display information can be obtained in the user terminal 120 and executed in the user terminal 120, thereby displaying information about the free gift or the category of the target product on the target product's page through the user terminal 120. As described above, by effectively visually presenting information about the free gift or the category of the target product, various offers can be easily explained to the user, thereby actively guiding the user to make a purchase. For example, the user can be guided to make a purchase to meet the conditions for receiving the free gift, or the user can be guided to make a purchase because they are attracted by the offers of the target product category.

[0101] Hereinafter, the user interface elements that can be referenced in various embodiments of the present invention will be described with reference to Figures 4 to 10.

[0102] Figures 4 and 5 illustrate product search pages 400 and 500, which can be referenced in various embodiments of the present invention.

[0103] The product search pages 400 and 500 for the target product may include more than one user interface element. Here, product search pages 400 and 500 may include information 410, 420, and 510 regarding gifts related to the target product.

[0104] Information 410 of the gift can be an image. Information 420 of the gift can be text. Information 510 of the gift can be a combination of image and text.

[0105] As shown in Figures 4 and 5, by visually presenting information about the gifts in relation to the target product, users can efficiently identify the information about the gifts.

[0106] Figure 6 shows a product details page 600 that can be referenced in various embodiments of the present invention.

[0107] The product details page 600 of the target product may include more than one user interface element.

[0108] Here, the product details page 600 may include an image display area 610 for displaying one or more images. When the image display area includes multiple images, the images can be slid by user input, by automatic sliding, or by semi-automatic sliding.

[0109] Furthermore, here, the product details page 600 may include information 620, 630 regarding gifts related to the target product.

[0110] The fourth piece of information 620 regarding the gift can be text. This fourth piece of information can indicate the conditions under which the gift is given. The fifth piece of information 630 regarding the gift is a combination of image and text, and may include a button to call up a pop-up page for the gift. For example, when a user selects "View Details" as included in the fifth piece of information 630, the details page of "Product B" provided as the gift can be displayed as a pop-up page at the top of the product details page 600.

[0111] As shown in Figure 6, by visually presenting information about the free gifts in relation to the target product, users can efficiently identify the information about the free gifts.

[0112] Figures 7 and 8 illustrate the transition actions 700 and 800 of the product image in the product details page, as explained with reference to Figure 6.

[0113] The transition action 700 shown in Figure 7 can be an automatic sliding action. This automatic sliding action can be performed in the image display area 610 shown in Figure 6. As shown in Figure 7, by changing the displayed image from the first image 710 to the second image 720 as time changes, users can more easily identify information about the target product or gift.

[0114] The transition action 800 shown in Figure 8 can be a semi-automatic sliding action. This semi-automatic sliding action can be performed in the image display area 610 shown in Figure 6. As shown in Figure 8, by changing the displayed image from the first image 810 to a portion of the first image and a portion of the second image 820 as time changes, the user's curiosity can be aroused, and the user can be guided to input the user input to display the next sequence of images.

[0115] Figure 9 shows the category image 900 that may be included in the product image in the product details page 600 illustrated with reference to Figure 6.

[0116] Category image 900 can be one form of category information. Category image 900 can be one of a plurality of images that can be displayed in the image display area 610 shown in Figure 6.

[0117] As shown in Figure 9, by displaying the category discounts of the target product as category images 900 on the target product page, users can effectively identify the discounts when purchasing the target product.

[0118] Figure 10 shows a shopping cart page 1000 that can be referenced in various embodiments of the present invention.

[0119] The shopping cart page 1000 for the target product may include more than one user interface element. Here, the shopping cart page 1000 may include information 1010 and 1020 about gifts related to the target product.

[0120] Information item 6, number 1010, of the gift can be text. Information item 7, number 1020, of the gift can be a combination of image and text.

[0121] As shown in Figure 10, by visually presenting information about the free gifts in relation to the target product, users can efficiently identify the information about the free gifts.

[0122] So far, the examples in Figures 4 to 10 can be varied in various ways with reference to known techniques. Examples of variations may include changes in the arrangement, number, font, color, and size of objects as user interface elements. That is, it should be understood that if the user interface elements described with reference to Figures 1 to 10 reflect the technical concept, then those user interface elements are included within the scope of this invention.

[0123] In the sequence diagrams of this invention, the actions of the method or algorithm are described sequentially. However, in addition to being performed sequentially, they can also be performed in any order that can be combined. The description of the sequence diagrams of this invention does not preclude changes or modifications to the method or algorithm, and does not imply that any action is necessary or preferred. In one embodiment, at least some actions can be performed in parallel, iteratively, or heuristically. In another embodiment, at least some actions can be omitted, or other actions can be added.

[0124] Various embodiments of the present invention can be implemented in software form on a machine-readable storage medium (MRSM). The software can be any software used to implement the various embodiments of the present invention. Programmers in the art to which this invention pertains can deduce the software based on the various embodiments of the present invention. For example, the software can be a computer program that includes machine-readable commands. A computing device, as a means of operating according to commands invoked from a storage medium, can be used interchangeably with an electronic device. In one embodiment, the processor of an electronic device executes the invoked command instructions, thereby enabling the components of the electronic device to perform functions corresponding to the command. Storage medium can refer to all kinds of recording media that can be read by a device and store information. Storage media may include, for example, ROM (Read-only memory), RAM (Random-access memory), CD-ROM (Compact Disc Read-Only Memory), magnetic tape, floppy disk, optical information storage device, etc. In one embodiment, the storage medium can be implemented in the form of computer systems or the like distributed across a network. In this case, the software can be distributed across computer systems or the like for execution. In another embodiment, the storage medium can be a non-transitory storage medium. Non-transitory storage medium refers to media that actually exists and is not related to the semi-permanent or temporary storage of information, excluding transiently transmitted signals.

[0125] The technical concept of the present invention has been described above based on various embodiments. However, the technical concept of the present invention includes various substitutions, variations, and modifications that can be understood by those skilled in the art within which the present invention pertains. Furthermore, it should be understood that such substitutions, variations, and modifications may be included within the scope of the appended patent applications.

[0126] 100: Environment 110: Commodity Management Device 120: User Terminal 200: Computing device 210: Processor 220: Memory 230: Communication Interface 400: Product Search Page 410: First News 420: Second News 500: Product Search Page 510: Third News 600: Product Details Page 610: Image display area 620: 4th News 630: 5th News 700: Transition Action 710: First Image 720: Second Image 800: Transition Action 810: First Image 820: Part of Image 1 and Part of Image 2 900: Category Images 1000: Shopping Cart Page 1010: 6th News 1020: 7th News S300: Method S310: Action S320: Action S330: Action S340: Action

Claims

1. A method for providing a product webpage, implemented via an electronic device, comprising the steps of: determining a target product from one or more products published in an e-commerce service based on user input; identifying a gift associated with the target product; generating display information that displays information about the gift in relation to the target product on the target product's page; and transmitting the display information to the user's terminal, wherein the step of generating the display information includes the step of generating the display information in the following manner: including information about the category of the target product on the target product's page, wherein the step of generating the display information by including information about the category of the target product includes the step of generating the display information in the following manner: including information about the category of the target product based on whether the user has a history of purchasing products of the category.

2. The method of claim 1, wherein the step of identifying the gift associated with the target product includes the following steps: Based on the user information, identify the gift associated with the target product.

3. The method of request item 1, wherein the page of the target product includes at least one of the following pages: the product search page of the target product, the product details page of the target product, and the shopping cart page of the target product.

4. The method of request item 1, wherein the information of the gift includes at least one of the following: an image of the gift, a first text indicating the gift is given, a second text indicating the attributes of the gift, a third text indicating the conditions for giving the gift, and a button for a pop-up page to call the gift.

5. The method of request item 1, wherein the step of generating the above-mentioned display information includes the following steps: generating first display information when the above-mentioned conditions for giving away the gift are met, and generating second display information different from the above-mentioned first display information when the above-mentioned conditions for giving away the gift are not met.

6. As in request item 5, wherein the page for the target product is the product details page for the target product, the second display information includes a product recommendation button, which is a pop-up page that calls the recommended products to meet the conditions for giving away the gift, and the first display information does not include the product recommendation button.

7. The method of claim 1, wherein the page of the target product is the product details page of the target product, the product details page includes a first image of the target product and a second image of the gift, and the step of generating the display information includes generating the display information in the following manner: at a first point in time when the user's terminal connects to the product details page, the first image is displayed, and at a second point in time after a reference time from the first point in time, the first image is switched to the second image for display.

8. The method of claim 1, wherein the page of the target product is the product details page of the target product, the product details page includes a first image of the target product and a second image of the gift, and the step of generating the display information includes generating the display information in the following manner: at a first point in time when the user's terminal connects to the product details page, the first image is displayed, and at a third point in time after a reference time from the first point in time, the first image is converted to display a portion of the first image and a portion of the second image.

9. The method of claim 1, wherein the page of the target product is the product details page of the target product, the product details page includes a first image of the target product and a third image of the category of the target product, the step of generating the display information in a manner including information of the category of the target product includes the step of generating the display information in the following manner: at a first point in time when the user's terminal connects to the product details page, the first image is displayed, and at a second point in time after a reference time from the first point in time, the first image is switched to the third image for display.

10. The method of claim 9, wherein the step of generating the display information in a manner including information on the category of the target product further includes the step of generating the display information in the following manner: based on the input made by the user to the product details page after the first time point and before the second time point, the display transition from the first image to the third image is disabled.

11. The method of claim 1, wherein the page of the target product is the product details page of the target product, the product details page includes a first image of the target product and a third image of the category of the target product, the step of generating the display information in a manner including information of the category of the target product includes the step of generating the display information in the following manner: at a first point in time when the user's terminal connects to the product details page, the first image is displayed, and at a third point in time after a reference time from the first point in time, the first image is converted to display a portion of the first image and a portion of the third image.

12. A non-transitory computer-readable recording medium that records a computer program for execution by a processor, the computer program being configured to cause the processor to perform any one of claims 1 to 11.

13. An electronic device for providing product web pages, comprising: The communication interface is configured to communicate with a network; the processor is configured to execute a computer program including one or more instructions; and the memory stores the computer program; and the electronic device is configured such that when the computer program is executed by the processor, the processor performs the method as described in any one of claims 1 to 11.

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