Electronic apparatus for providing advertising contents and method thereof

Abstract

A method for providing advertising content by an electronic device includes: obtaining first information related to a consumer viewing an advertisement on a page based on advertising banner information posted on a page by a user associated with the electronic device; obtaining second information including information about a location on the page where the advertising banner information is provided; determining advertising content provided based on the advertising banner information based on the first information and the second information; and providing the advertising content to the user.

Description

[Technical Field]

[0001] This disclosure relates to an electronic device and method for providing advertising content, and more particularly, to a method and an electronic device using the method for providing advertising content based on an advertising consumer viewing a page and a location on the page providing advertising banner information. [Previous Technology]

[0002] In related technologies, advertising has been made public to users through public media (such as newspapers, magazines, radio, and broadcasting). However, with the development of mobile communication technology, the number of users accessing media through personal computers (PCs) or mobile devices has increased exponentially, and online advertising through websites or applications has become a common advertising method.

[0003] As an example of online advertising, there exists an advertisement that presents a link or banner to a user. Furthermore, when a user input is received on the link or banner, a page for providing an advertising object to the user may be further provided to the user.

[0004] In this regard, references may be made to relevant technical documents (such as KR101833728B1 or KR100881832B1). [Summary of the Invention]

[0005] [Technical Objective] An electronic device is configured to: obtain first information related to an advertising consumer viewing an advertisement on a page based on advertising banner information posted on a page by a user associated with the electronic device; obtain second information including information about a location on the page where the advertising banner information is provided; determine advertising content provided based on the advertising banner information based on the first information and the second information; and provide the advertising content to the user, as well as the method thereof.

[0006] The technical objectives achieved by the example embodiments are not limited to those mentioned above, and other technical objectives can be inferred from the following example embodiments.

[0007] [Technical Solution] According to one aspect of this disclosure, a method for providing advertising content in an electronic device is provided. The method includes obtaining first information related to a consumer viewing an advertisement on a page based on advertising banner information posted on a page by a user associated with the electronic device; obtaining second information including information about a location on the page where the advertising banner information is provided; determining advertising content provided based on the advertising banner information based on the first information and the second information; and providing the advertising content to the user.

[0008] According to an example embodiment, the first information may include the identification information of the advertising consumer, and the second information may include at least one of the following: the user's identification information, the identification information of a portion of the page that provides an advertisement, the identification information of the page, and the identification information of a channel that provides the page.

[0009] According to an example embodiment, the method may further include obtaining third information, the third information including an advertising effect related to one or more advertisements of a banner previously provided by the electronic device to a location corresponding to the second information, and may further determine the advertising content based on the third information.

[0010] According to an example embodiment, the third information may include at least one of the following: advertising content corresponding to the one or more advertisements, information related to a channel and a page that provides the one or more advertisements, and information about the location of an advertising banner on the page that provides information corresponding to the one or more advertisements.

[0011] According to an example embodiment, obtaining the third information may include: determining the advertising effectiveness based on the history of a plurality of advertising consumers flowing into a service related to the electronic device through one or more advertisements and the activity history of such advertising consumers flowing into the service for the service.

[0012] According to one example embodiment, the effectiveness of the advertising can be further determined based on whether an item purchased by the advertising consumers flowing into the service corresponds to an item advertised by the one or more advertisements.

[0013] According to an example embodiment, determining the advertising content may include: obtaining first attribute information containing a characteristic of the advertising consumer, obtaining second attribute information containing at least one of a characteristic of the page and a characteristic of a channel providing the page, and determining the advertising content based on at least one of the first attribute information and the second attribute information.

[0014] According to an example embodiment, obtaining the first attribute information may include: obtaining the history of the advertising consumer flowing into a service related to the electronic device through an advertisement previously provided by the electronic device and the activity history of the advertising consumer for the service, and obtaining a characteristic of the advertising consumer based on the history of the advertising consumer flowing into the service and the activity history of the advertising consumer for the service.

[0015] According to an example embodiment, obtaining the second attribute information may include: obtaining at least one of the content provision history of the channel, the content provided in the channel, and the visit history of a plurality of advertising consumers on the channel, and obtaining the characteristic of the channel based on the content provision history, the provided content, and the visit history of the plurality of advertising consumers, and determining the advertising content based on the characteristics of the plurality of advertising consumers who visited the channel.

[0016] According to an example embodiment, the acquisition of the channel’s characteristics may include: acquiring first category information obtained by classifying at least some categories in the history of content delivery according to a predetermined first category, acquiring second category information obtained by classifying at least some categories in the visit history of the plurality of advertising consumers according to a predetermined second category, and acquiring the channel’s characteristics based on the first category information and the second category information.

[0017] According to one example embodiment, the content delivery history may include the history of advertising content delivery for one of the channels, and the advertising content delivery history may include information related to the advertising effectiveness of one of the advertising contents delivered in the channel.

[0018] According to an example embodiment, the visit history of the plurality of advertising consumers may include information about the time when the plurality of advertising consumers visited the channel, and the advertising content may be further determined based on the information about the time when the plurality of advertising consumers visited the channel and the information about the time when the advertising consumers visited the channel.

[0019] According to an example embodiment, obtaining the second attribute information may include: obtaining a content provision history of the page, the content provided on the page, and at least one of the visit history of a plurality of advertising consumers on the page, and obtaining the characteristic of the page based on the content provision history, the provided content, and at least one of the visit history of the plurality of advertising consumers, and determining the advertising content based on the characteristics of the plurality of advertising consumers who visited the page.

[0020] According to one example embodiment, determining the advertising content may include determining the advertising content based on at least one of whether the advertising content can be displayed on the page and whether an item corresponding to the advertising content can be provided.

[0021] According to an example embodiment, it can be determined whether the advertising content can be displayed on the page based on whether the advertising content meets a predetermined criterion obtained by considering at least one of the characteristics of the page and the characteristics of the channel that provides the page.

[0022] According to an example embodiment, obtaining the first information may include: obtaining cookie information stored in a device corresponding to the advertising consumer, and identifying the advertising consumer based on the cookie information.

[0023] According to one aspect of this disclosure, an electronic device for providing advertising content is provided, comprising: a memory configured to store instructions; and a processor connected to a transceiver and the memory to: obtain first information related to a consumer viewing an advertisement on a page based on advertising banner information posted on a page by a user associated with the electronic device; obtain second information including information about a location on the page where the advertising banner information is provided; determine advertising content provided based on the advertising banner information based on the first information and the second information; and provide the advertising content to the user.

[0024] Specific details of other example embodiments are included in the detailed description and drawings.

[0025] [Effect] According to this disclosure, an electronic device and method for providing advertising content can provide optimal advertising content by taking into account at least one of the characteristics of an advertising consumer, a characteristic of a page, and a characteristic of the location where advertising banner information is provided.

[0026] Furthermore, according to this disclosure, an electronic device can provide optimal advertising content by taking into account the advertising effect related to one or more previously provided advertisements.

[0027] The effects of this disclosure are not limited to those mentioned above, and those skilled in the art will clearly understand other unmentioned effects from the following claims.

Implementation Method

[0029] The terminology used in the exemplary embodiments is generally widely used, taking into account its individual function in this disclosure. However, such terminology may change depending on the intent of those skilled in the art, legal precedent, the emergence of new technologies, and the like. Furthermore, in some cases, there may be terms arbitrarily chosen by the applicant, and in such cases, the meaning of the term will be explained in detail in the corresponding description. Therefore, the terminology used herein should not be simply interpreted as its naming, but should be interpreted based on the meaning of the term and the overall context of this disclosure.

[0030] Throughout the specification, when a component is referred to as "comprising" a component, unless otherwise specifically defined, this means that the component does not exclude other components and may further include other components. In addition, the terms "...machine", "...component", "...module" and the like refer to a unit that performs at least one function or operation, which may be implemented in hardware or software or in a combination of hardware and software.

[0031] The expression "at least one of a, b and c" can be understood as including only a, including only b, including only c, including both a and b, including both a and c, including both b and c, or including all of a, b and c.

[0032] The term "terminal" as used below can be implemented as a computer or a portable terminal capable of accessing a server or another terminal via a network. Here, for example, a computer can include a laptop, a desktop computer, and a notebook computer equipped with a web browser. A portable terminal can be a wireless communication device that ensures portability and mobility, and includes any type of handheld wireless communication device, such as a tablet computer (PC), a smartphone, or a communication-based terminal such as International Mobile Telecommunications (IMT), Code Division Multiple Access (CDMA), W-CDMA, and LTE.

[0033] The following describes in detail, with reference to the accompanying drawings, exemplary embodiments of the present disclosure that are readily practiced by those skilled in the art. However, the present disclosure may be implemented in many different forms and should not be construed as limited to the exemplary embodiments set forth herein.

[0034] In the following, exemplary embodiments of the present disclosure will be described in detail with reference to the accompanying drawings.

[0035] In describing the exemplary embodiments, descriptions of techniques known in the art and not directly related to this disclosure are omitted. This is to further clarify the main points of this disclosure and to avoid making the disclosure unclear due to the omission of unnecessary descriptions.

[0036] For the same reason, some components may be shown enlarged or schematically in the accompanying drawings. Furthermore, the size of each component need not reflect its actual size. Throughout the drawings, the same component symbols are used to refer to the same or corresponding components.

[0037] The advantages and features of this disclosure, as well as the methods for achieving them, will become apparent from the exemplary embodiments described below in conjunction with the accompanying drawings. However, this disclosure is not limited to the exemplary embodiments disclosed herein, but will be implemented in various forms. The exemplary embodiments of the invention have been provided to complete the disclosure and to enable those skilled in the art to readily understand the scope of this disclosure. Therefore, this disclosure will be defined by the scope of the appended claims. Throughout the specification, the same element symbols denote the same components.

[0038] In this case, it is understood that each block of the flowchart and the combination of flowcharts can be executed by computer program instructions. Since these computer program instructions can be installed in the processor of a general-purpose computer, a special-purpose computer, or other programmable data processing equipment, these instructions, executed by the processor of the computer or other programmable data processing equipment, create components that execute the functions described in the blocks of the flowchart. Since these computer program instructions can also be stored in a computer-usable memory or computer-readable memory of a computer or other programmable data processing equipment to implement functions in a specific way, the computer program instructions stored in the computer-usable memory or computer-readable memory can also produce an article of artifacts containing instruction components that execute the functions described in the blocks of the flowchart. Since the computer program instructions can also be installed on a computer or other programmable data processing equipment, performing a series of operations on the computer or other programmable data processing equipment to create a program executed by the computer to execute the instructions of the computer or other programmable data processing equipment can also provide operations for executing the functions described in the blocks of the flowchart.

[0039] Furthermore, each block may indicate a portion of a module, segment, or code containing one or more executable instructions for performing one or more specific logical functions. Additionally, in some alternative embodiments, the functions mentioned in the blocks occur regardless of their order. For example, sometimes, depending on the corresponding functions, two blocks illustrated in successive maps may actually be executed simultaneously or in a reverse order.

[0040] Figure 1 is a schematic configuration diagram illustrating a system for providing advertising content according to an example embodiment.

[0041] According to various example embodiments, a system 100 for providing advertising content includes an electronic device 110, a user device 120, and an advertising consumer device 130. According to one example embodiment, the system 100 for providing advertising content may further include a network configured to support information exchange between at least some of the electronic device 110, user device 120, and advertising consumer device 130 and other external devices.

[0042] Each of the electronic device 110, the user device 120, and the advertising consumer device 130 may include a transceiver, a memory, and a processor. Additionally, each of the electronic device 110, the user device 120, and the advertising consumer device 130 may refer to a unit that processes at least one function or operation, which may be implemented in hardware, software, or a combination of hardware and software. Furthermore, throughout the exemplary embodiments, the electronic device 110, the user device 120, and the advertising consumer device 130 are referred to as individual servers, but may have a logically partitioned structure and may be implemented by a single function within a single server.

[0043] According to one embodiment, electronic device 110, user device 120, and advertising consumer device 130 may include a plurality of computer systems or computer software implemented as network servers. For example, at least some of electronic device 110, user device 120, and advertising consumer device 130 may refer to a computer system and computer software connected to a lower-level device capable of communicating with another network server via a computer network (such as an intranet or the Internet) to receive a task execution request, respond to the request to execute a task, and provide an execution result. Additionally, at least some of electronic device 110, user device 120, and advertising consumer device 130 can be understood as a broad concept encompassing a series of applications operable on a network server and various databases built therein. For example, at least some of the electronic device 110, user device 120, and advertising consumer device 130 may be implemented using a network server program provided in various ways according to an operating system (such as Disk Operating System (DOS), Windows, Linux, Simplex Information Processing System (UNIX), or Macintosh Operating System (MAC OS)).

[0044] Electronic device 110 is configured to configure and provide various information fragments as a webpage. Electronic device 110 may perform the function of providing product sales information and service provision information to a user or advertising consumer, or providing an advertisement for selling a product and providing a service, but the function of electronic device 110 is not limited to this. At the same time, throughout the exemplary embodiments, a service may be referred to as a product, and a user may purchase a product through the service provided by electronic device 110.

[0045] Electronic device 110 obtains first information related to an advertising consumer viewing a page based on advertising banner information posted on a page by a user associated with electronic device 110. In this regard, the user associated with electronic device 110 may correspond to a subject using user device 120, and the advertising consumer may correspond to a subject using advertising consumer device 130. In addition, the page on which the advertising banner information is posted may correspond to a page managed by a user and included in a channel used by that user, and the channel used by the user may include various types of websites (e.g., a blog, a personal homepage, a social networking service (SNS), and the like).

[0046] Electronic device 110 acquires second information containing information about the location of one of the advertising banners provided on the page. The first and second information may be transmitted from advertising consumer device 130. However, depending on the example embodiment, at least some of the first and second information may be transmitted from user device 120 or generated directly by electronic device 110.

[0047] The electronic device 110 can determine the advertising content provided according to the advertising banner information based on the first information and the second information. The advertising content can be determined by considering a product or service to be advertised or an advertising type. In this regard, the advertising type may include an image, a video, text, and the like, and may reflect whether audio is included and whether automatic playback is performed.

[0048] Electronic device 110 provides advertising content to the user. User device 120 posts the received advertising content on a page, and the posted advertising content can be displayed on advertising consumer device 130.

[0049] Further details relating to the operation of the electronic device 110 will be explained below in Figure 2 and similar figures. Further details relating to the first and second information will be explained below in Figure 3.

[0050] User equipment 120 may be a device operated and managed by a user, and may receive input from the user and perform an operation corresponding to that input. For example, user equipment 120 may respond to a user input by posting an advertising banner on a page to display an advertisement related to electronic device 110. Additionally, user equipment 120 may display advertising content provided by electronic device 110 on the advertising banner posted on the page. Depending on the example embodiment, user equipment 120 may provide electronic device 110 with at least one of first information, second information, information on which the first information is based, and information on which the second information is based.

[0051] The advertising consumer device 130 may be a device operated and managed by the advertising consumer, and may receive input from the advertising consumer and perform an operation corresponding to that input. For example, the advertising consumer device 130 may provide the advertising consumer with a page related to the user or a page related to the service provided by the electronic device 110. Additionally, when advertising banner information related to the electronic device 110 exists in a page accessed by the advertising consumer based on one of its inputs, the advertising consumer device 130 may provide first information or information based on obtaining the first information to the electronic device 110. Depending on the example embodiment, when advertising banner information related to the electronic device 110 exists in a page accessed by the advertising consumer based on one of its inputs, the advertising consumer device 130 may provide second information or information based on obtaining the second information to the electronic device 110.

[0052] User equipment 120 and advertising consumer equipment 130 may each include a computer device, a mobile communication terminal, a server, and the like. User equipment 120 and advertising consumer equipment 130 may each include an input device (such as a touchpad, a mouse, a keyboard, or the like) for receiving input from users and advertising consumers, or be connected to such an input device. Additionally, user equipment 120 and advertising consumer equipment 130 may each include an output device (such as a screen or a speaker) for providing information to users and advertising consumers, or be connected to such an output device. Furthermore, the input and output devices of each of user equipment 120 and advertising consumer equipment 130 may be configured or associated integrally; for example, an interface for receiving user input may be displayed on a screen of user equipment 120.

[0053] Operations related to a series of information processing methods according to various example embodiments can be implemented by a single physical device and can be implemented in an organized coupling manner of multiple physical devices. For example, some of the components included in a system 100 for providing advertising content can be implemented by one physical device, and some of its remaining components can be implemented by another physical device. For example, the one physical device can be implemented as a component of an electronic device 110, and the other physical device can be implemented as a component of a user device 120, or as a component of an advertising consumer device 130 or other external device. In some cases, each of the components included in the system 100 for providing advertising content can be distributed and disposed in different physical devices, and the distributed components can be organized and combined to perform the functions and operations of the system 100 for providing advertising content. For example, the electronic device 110 of this specification may include at least one sub-device, and it is stated that some operations performed by the electronic device 110 can be performed by a first sub-device, and some other operations can be performed by a second sub-device.

[0054] Figure 2 is a flowchart illustrating one of the information processing methods of an electronic device in a system for providing advertising content according to an example embodiment.

[0055] Referring to FIG2, according to an example embodiment, an electronic device 110 obtains first information related to an advertising consumer viewing a page based on advertising banner information posted on a page by a user associated with the electronic device. The first information may be transmitted from the advertising consumer device 130 (201). Alternatively, information on which the first information is based may be transmitted from the advertising consumer device 130, and the electronic device 110 may generate the first information based on the information transmitted from the advertising consumer device 130.

[0056] Depending on the specific embodiment, there may be various specific embodiments in which the electronic device 110 obtains the first information, such as the first information being transmitted from the user device 120 or information based on the first information being transmitted from the user device 120. However, for ease of explanation, one specific embodiment in which the electronic device 110 obtains the first information from the advertising consumer device 130 will be described below.

[0057] The first information may include identification information of the advertising consumer. The electronic device 110 may designate the advertising consumer based on the first information.

[0058] According to one embodiment, the electronic device 110 can obtain cookie information corresponding to the advertising consumer device 130 and obtain first information by identifying the advertising consumer based on the obtained cookie information. In this regard, the electronic device 110 obtains a mapping table in advance, in which the cookie information and the identification information of the advertising consumer are mapped, before the advertising consumer visits the page, and can identify the advertising consumer based on the cookie information by using the previously obtained mapping table when the advertising consumer visits the page.

[0059] An example related to the first information is illustrated in Figure 3 below.

[0060] Electronic device 110 acquires second information containing information about one of the locations of the advertising banner on the page. The second information may be transmitted from user device 120 (202). Alternatively, the information on which the second information is based may be transmitted from advertising consumer device 130, and electronic device 110 may generate the second information based on the information transmitted from advertising consumer device 130.

[0061] In another embodiment, the information for identifying the second information may be included in the advertising banner information of the page provided by the user device 120, and the advertising consumer device 130 may provide information related to the advertising banner to the electronic device 110 based on the information included in the banner information when requesting the corresponding page. According to one example, information related to the user, information related to a channel in which a banner is displayed, and information related to a position where the banner is displayed may be included in code for displaying the banner, and when the consumer device 130 requests a page containing the banner, the electronic device may obtain the first information and the second information by transmitting a request message containing the information contained in the code for displaying the banner to the electronic device 110. As explained above, when the information contained in the code for displaying the banner on the page provided by the user is transmitted from the advertising consumer device 130 to the electronic device 110, the electronic device may obtain the first information and the second information.

[0062] Depending on the specific embodiment, there may be various specific embodiments in which the electronic device 110 acquires the second information, such as the second information being transmitted from the advertising consumer device 130 or the information on which the second information is based being transmitted from the advertising consumer device 130. However, for ease of explanation, one specific embodiment in which the electronic device 110 acquires the second information from the user device 120 will be described below.

[0063] Although the second information is illustrated in the diagram as being acquired after the first information, the second information and the first information may be acquired simultaneously, or the second information may be acquired before the first information. More specifically, information regarding one location on the page where advertising banner information is provided may be determined prior to the advertising consumer entering the page, and in this case, the second information may be transmitted to the electronic device 110 before the advertising consumer enters the page. In this case, the electronic device 110 may store the second information in its memory.

[0064] In addition to information regarding the location of the advertising banner, the second information may also include at least one of the following: information related to the user, information related to the page, and information related to a channel of the page. For example, the second information may include at least one of the following: user identification information, identification information of a portion of the page providing an advertisement, page identification information, and identification information of the channel providing the page. The electronic device 110 may specify a user, specify a portion of the page providing an advertisement, specify a page, or specify a channel of the page based on the second information.

[0065] An example related to the second information is illustrated in Figure 3 below.

[0066] According to one embodiment, the electronic device 110 may obtain third information (203) including advertising effectiveness related to one or more advertisements previously provided by the electronic device 110. The electronic device 110 may obtain the third information by determining advertising effectiveness based on the history of one of a plurality of advertising consumers who have flowed into services related to the electronic device 110 through one or more previously provided advertisements and the activity history of such advertising consumers who have flowed into the service. The activity history of advertising consumers regarding the service may include information related to the impact of the advertising consumers' activities on the sales of an item related to the electronic device 110 or on the provision of services by the electronic device 110. As an example of advertising effectiveness, advertising effectiveness may be determined based on at least one of the following: a change in the sales volume of an item sold by the electronic device 110 in conjunction with one or more advertisements previously provided by the electronic device 110, a change in the number of users of a membership offered by the electronic device 110, a change in the total sales volume corresponding to the electronic device 110, and a change in the net profit corresponding to the electronic device 110.

[0067] According to one embodiment, advertising effectiveness can be further determined based on whether an item purchased by an advertising consumer flowing into the service corresponds to an item advertised through one or more advertisements. For example, advertising effectiveness can be determined based on a result of dividing the activity history of advertising consumers who have flown into services related to electronic device 110 through one or more previously provided advertisements into a history corresponding to an item advertised through the use of the advertisement and a history not corresponding to an item advertised through the use of the advertisement. For example, advertising effectiveness may include a result that quantifies only the effect on an item advertised through one or more advertisements previously provided by electronic device 110. Alternatively, advertising effectiveness may include a result that quantifies the effect by reflecting the effect on an item advertised through one or more advertisements previously provided by electronic device 110 with a greater weight than the effect on other items.

[0068] One or more advertisements previously provided by the electronic device 110 may include advertisements in which banner information is provided in the location information corresponding to the second information. In other words, the third information may include an advertising effect related to one or more advertisements in which banner information is provided in the location corresponding to the second information. However, one or more advertisements previously provided by the electronic device 110 are not limited to advertisements in which banner information is provided in the location information corresponding to the second information, and in at least some of the advertisements previously provided by the electronic device 110, the banner information provided may be different from the location information corresponding to the second information. In addition, at least some of the advertisements previously provided by the electronic device 110 may have been displayed in association with a channel different from the channel used by the user.

[0069] Although the third information is illustrated in the diagram as being acquired after the first and second information, the time of acquisition of the third information is not limited to after the acquisition of the first and second information. More specifically, the third information, which includes advertising effects related to one or more previously provided advertisements, may be acquired before the advertising consumer enters the page, and in this case, the electronic device 110 may store the third information in its memory before the advertising consumer enters the page.

[0070] The third information may include at least one of the following: advertising content corresponding to one or more advertisements previously provided by the electronic device 110, information related to the channel and page where one or more advertisements were previously provided by the electronic device 110, and information regarding the location of an advertising banner on the page corresponding to one or more advertisements previously provided by the electronic device 110. In other words, the third information may include the results of analyzing advertising effectiveness from various perspectives based on conditions such as advertising content, a channel where advertisements are provided, a page where advertisements are provided, and an advertising banner where advertisements are provided.

[0071] The electronic device 110 determines the advertising content provided by the advertising banner information based on the first information and the second information (204). According to an example embodiment, the electronic device 110 may further determine the advertising content based on the third information.

[0072] Specifically, the electronic device 110 can obtain first attribute information including characteristics of an advertising consumer, and second attribute information including at least one of characteristics of a page with posted advertising banner information and characteristics of a channel providing the page, and determine the advertising content based on at least one of the first attribute information and the second attribute information. Specifically, the electronic device 110 can obtain the history of advertising consumers who have entered into a service related to the electronic device through previously provided advertisements and the activity history of advertising consumers for the service, and obtain the characteristics of advertising consumers based on the history of entering into the service and the activity history of the service, thereby obtaining the first attribute information. For example, when an advertising consumer enters into the service by selecting an input of a basketball shoe advertisement previously displayed on a blog and then purchases basketball clothing, the first attribute information may include the characteristic that the corresponding advertising consumer is interested in basketball, the characteristic that the advertising consumer intends to purchase basketball-related items, and the characteristic that the advertising consumer is likely to be interested in the advertisement displayed on a blog. In addition, the first attribute information may also include the characteristic that the corresponding advertising consumer is likely to respond to a sports-related advertisement or be interested in a sports-related product (such as sportswear).

[0073] According to an example embodiment, the electronic device 110 may generate first attribute information and second attribute information in response to a page visit by an advertising consumer, or it may generate first attribute information and second attribute information and store the first attribute information and second attribute information in memory in advance, and then retrieve the first attribute information and second attribute information from memory in response to a page visit by an advertising consumer.

[0074] The electronic device 110 can obtain second attribute information by: obtaining at least one of the following: the content provision history of a channel, the content provided in the channel, and the visit history of a channel by a plurality of advertising consumers; and obtaining a characteristic of the channel based on the content provision history, the provided content, and the visit history of a plurality of advertising consumers. The electronic device 110 can also obtain second attribute information by: obtaining at least one of the following: the content provision history of a page, the content provided on the page, and the visit history of a page by a plurality of advertising consumers; and obtaining a characteristic of the page based on the content provision history, the provided content, and the visit history of a plurality of advertising consumers. In this regard, the advertising content can be determined based on at least one of the characteristics of a plurality of advertising consumers visiting a channel and the characteristics of a plurality of advertising consumers visiting a page.

[0075] More specifically, the electronic device 110 can acquire first classification information obtained by at least some categories in the history of content to be provided to a channel or page according to a predetermined first category, and acquire second classification information obtained by at least some categories in the history of a plurality of advertising consumers who will visit the channel or page according to a predetermined second category. According to an example embodiment, the first classification information may include a result of classifying the content to be provided in the channel or page according to the first category.

[0076] According to one example embodiment, the first category may include one or more main categories and at least some of the subcategories within those main categories, and in some cases, the first category may also include subcategories obtained by further subdividing the subcategories. As an example, the first category may include main categories such as entertainment, music, news, fashion, and the like, and may include subcategories of entertainment such as sports, games, and the like, or may include subcategories of fashion such as a shoe, a theater, a hat, and the like.

[0077] According to one example embodiment, the second category may include one or more main categories and at least some of the subcategories within those main categories, and in some cases, the second category may also include subcategories obtained by further subdividing the subcategories. As an example, the second category may include main categories such as an age, a nationality, a gender, interests, and the like, and may include subcategories of age such as 20+, 30+, 40+, 50+, 60+, and the like, or subcategories of nationality such as Asia, Europe, Oceania, Africa, North America, or South America, and the like.

[0078] The electronic device 110 can obtain the characteristics of a channel or page based on the first category information and the second category information, and can obtain the second attribute information containing the characteristics.

[0079] According to one embodiment, the content delivery history of a channel or page may include an advertisement displayed in an advertising banner area corresponding to advertising banner information, as well as posts directly posted by users on the channel or page. In other words, the content delivery history of a channel or page may include the history of advertising content delivery for the channel or page. Furthermore, the advertising content delivery history may further include information related to the advertising effectiveness of the advertising content delivered to the channel or page. In this case, more detailed information about advertising effectiveness may be referenced together with a description of third information.

[0080] According to one embodiment, the electronic device 110 can determine the advertising content based on whether the advertising content can be displayed on a page and a channel, and whether the item corresponding to the advertising content can be provided to at least one of the page and the channel. For example, when the inventory of an item targeted by a particular advertising content is currently insufficient, the corresponding advertising content cannot be provided to the page and the channel. Alternatively, when the item targeted by a particular advertising content is an adult item, the corresponding advertising content cannot be provided to the page and the channel. In this regard, the electronic device 110 can manage a block list of advertising content that cannot be displayed or provided on at least a portion of the page and the channel, or of items that may be targeted by an advertising content.

[0081] Depending on the example embodiment, whether advertising content can be displayed on a page and a channel can be determined based on whether the advertising content meets a predetermined criterion obtained by considering at least one of the characteristics of the page and the characteristics of the channel providing the page. For example, even in the case where one of the items in a particular advertising content is an adult item, when an adult's authentication is required to access the page and channel, advertising content corresponding to an adult can be provided to the corresponding page and channel.

[0082] The visit history of multiple advertisers to one of a page or a channel may include information about the time when the multiple advertisers visited one of the page or channel. For example, the visit history may include at least one of the following: information indicating that a particular advertiser visited the channel at 2:31 p.m. on May 16, 2021, and information indicating that a particular advertiser visited the page at 2:33 p.m. on May 16, 2021.

[0083] In addition, the visit history of multiple advertisers to a page or channel may further include information about a time period during which multiple advertisers visited the page or channel. For example, the visit history may include at least one of the following: information instructing a specific advertiser to stay on the channel from 2:31 p.m. to 2:48 p.m. on May 16, 2021, and information instructing a specific advertiser to stay on the page from 2:33 p.m. to 2:37 p.m. on May 16, 2021.

[0084] The electronic device 110 provides the determined advertising content to the user device 120 (205). The user device 120 posts the received advertising content on a page, and the posted advertising content can be displayed on the advertising consumer device 130.

[0085] Figure 3 is a diagram illustrating one example of first information and second information according to an example embodiment.

[0086] Referring to FIG. 3, the first information according to an example embodiment may include identification information 310 of an advertising consumer. Additionally, the second information according to an example embodiment may include identification information 320 of a user, identification information 330 of a page, and identification information 340 of a position corresponding to the identification information of a portion of the page where an advertisement is provided. According to an example embodiment, in addition to the page identification information 330, the second information may further include identification information of a channel. Alternatively, the channel identification information may be included in the page identification information 330.

[0087] Although the first information and the second information are illustrated in the specification of this invention as being acquired separately, according to an example embodiment, the first information and the second information may be acquired jointly. Furthermore, even when the first information and the second information are acquired separately, the first information and the second information may be jointly managed in the memory of the electronic device 110 as integrated information, or the first information and the second information may be jointly managed as part of integrated information (300).

[0088] Figure 4 is a diagram illustrating one example of an operation to determine advertising content based on first information and second information according to an example embodiment.

[0089] Referring to FIG4, according to an example embodiment, advertising content can be determined based on first information and second information. For example, when the identification information 310 of the advertising consumer is a1343 (410), the identification information 320 of the user is a772 (420), the identification information 330 of the page is C113P21 (430), and the identification information 340 of the location is 21 (440), based on this, the advertising content that is determined to be suitable for it can be determined as advertising content of a sports product and image type (450). In this case, the electronic device 110 can further determine the advertising content based on third information, which is obtained by determining the advertising effect based on the history of one of the plurality of advertising consumers who have flowed into a service related to the electronic device 110 through one or more previously provided advertisements and the activity history of the advertising consumers who flowed into the service for the service.

[0090] The electronic device 110 can provide the user with the determined advertising content, and the provided advertising content can be displayed in an advertising banner area. For example, when the advertising content is determined to be advertising content of sports products and video type, an video advertisement (460) of shoes of brand A can be displayed in a banner area.

[0091] Figure 5 is a diagram illustrating one example of advertising banner information according to an example embodiment.

[0092] Referring to FIG5, the advertising banner information according to an example embodiment may include information about the position, size, and shape of an advertising banner area configured to display advertising content on a user's page. For example, the advertising banner information may include information related to: a first banner area 510 displayed as a horizontally elongated area at the top of the page, a second banner area 520 displayed as an area with a horizontal-to-vertical ratio of 4:3 at the bottom left of the page, and a third banner area 530 displayed as a vertically elongated area at the middle right of the page.

[0093] According to one embodiment, advertising content for a plurality of items can be displayed based on advertising banner information. The advertising content for the plurality of items can be displayed for each of the plurality of banner areas, but is not limited to this, and fragments of advertising content can be displayed in one banner area. For example, an advertisement related to a weight-loss food can be displayed on the left side of one of the first banner areas 510, and an advertisement related to furniture can be displayed on the right side of one of the first banner areas 510. Depending on the embodiment, when advertising content for a plurality of items is provided based on advertising banner information, the electronic device 110 can determine which advertising area an item should be displayed in based on a predetermined selection criterion for each item. For example, when advertising content for a plurality of items is provided based on advertising banner information, the display position of an item in a first group of items can be determined based on a first criterion, and the display position of an item in a second group of items can be determined based on a second criterion.

[0094] According to one embodiment, the electronic device 110 can acquire third information by further considering the varying advertising effects when the advertising content is provided to different banner areas. In this regard, the electronic device 110 can provide differentiated rewards based on which banner area the advertising content is provided to the user. For example, when the advertising effect of an advertisement posted in the first banner area 510 is higher than the advertising effect of an advertisement posted in the second banner area 520 or the third banner area 530, the electronic device 110 can provide the user with the highest reward when the advertising content is displayed in the first banner area 510, based on a determination made based on the effect of the previously provided advertisement.

[0095] Figure 6 is a flowchart illustrating one of the information processing methods of an electronic device according to an example embodiment.

[0096] Referring to FIG6, according to an example embodiment, the electronic device 110 obtains first information (610) related to a consumer viewing an advertisement on a page based on an advertisement banner information posted by a user on a page. Additionally, the electronic device 110 obtains second information (620) including information about the location of the advertisement banner information on the page. Depending on the example embodiment, the electronic device 110 may obtain third information including advertising effectiveness related to one or more advertisements previously provided by the electronic device 110.

[0097] The electronic device 110 determines the advertising content provided according to the advertising banner information based on the first information and the second information (630). Depending on the example embodiment, the electronic device 110 may further determine the advertising content based on the third information.

[0098] Electronic device 110 provides the user with the determined advertising content (640). The user can display the received advertising content on a page in one of the locations of the advertising banner information, and the page can be provided to advertising consumers.

[0099] Figure 7 is an exemplary view of a configuration of an electronic device for providing advertising content according to an example embodiment.

[0100] Referring to Figure 7, the electronic device 110 includes a transceiver 710, a processor 720, and a memory 730. The electronic device 110 can be connected to the user device 120, other external devices, and the like via the transceiver 710, and can exchange data with them.

[0101] The processor 720 may include one or more of the devices described in Figures 1 to 6 above, or may perform one or more of the methods described in Figures 1 to 6 above. The memory 730 may store information for performing one or more of the methods described in Figures 1 to 6 above. The memory 730 may be a volatile memory or a non-volatile memory.

[0102] The processor 720 can execute a program and control the electronic device 110 to provide information. The program code executed by the processor 720 can be stored in the memory 730.

[0103] In addition, an electronic device 110 of one embodiment may further include an interface capable of providing information to a user.

[0104] Furthermore, exemplary embodiments of this disclosure have been disclosed in this specification and drawings. Although specific terms have been used, these terms are used in a common sense to readily describe the technical content of this disclosure and to aid in understanding it, but are not intended to limit the scope of this disclosure. It will be apparent to those skilled in the art to which this disclosure pertains that other modified embodiments based on the technical spirit of this disclosure are possible, in addition to the disclosed exemplary embodiments.

[0105] An electronic device or terminal according to one of the foregoing embodiments may include a processor, a memory for storing and executing program data, a permanent storage medium (such as a disk drive), a communication port for communicating with an external device, a user interface device, such as a touch panel, a button or a key, and the like. Methods implemented as software modules or algorithms may be stored on a computer-readable medium. Methods implemented as software modules or algorithms may serve as program instructions or computer-readable code executable on a processor. Examples of computer-readable recording media include magnetic storage media (e.g., read-only memory (ROM), random access memory (RAM), floppy disks, hard disks, etc.) and optical recording media (e.g., optical disc (CD)-ROM or digital versatile disc (DVD)). Computer-readable recording media may also be distributed across a network-coupled computer system, allowing computer-readable code to be stored and executed in a distributed manner. This medium can be read by a computer, stored in memory, and executed by a processor.

[0106] The embodiments of the present invention can be described in terms of functional block components and various processing operations. Such functional blocks can be implemented by any number of hardware and / or software components configured to perform specified functions. For example, the embodiments can employ various integrated circuit (IC) components, such as memory elements, processing elements, logic elements, lookup tables, and the like, that can perform various functions under the control of one or more microprocessors or other control devices. Similarly, where the components of this disclosure are implemented using software programming or software components, the embodiments can utilize various algorithms implemented in any combination of data structures, objects, programs, norms, or other programmable elements in any programming language or instruction code language (such as C, C++, Java, assembly languages, Python, or the like). Functional forms can be implemented using algorithms that execute on one or more processors. In addition, the embodiments of the present invention can employ any number of techniques for electronic configuration, signal processing and / or control, data processing, and the like according to related technologies. The terms “mechanism,” “component,” “part,” and “configuration” are used extensively and are not limited to mechanical or physical embodiments. These terms may include software conventions of a combined processor and the like.

[0107] The examples and embodiments described above are merely examples, and other examples and embodiments may be implemented within the scope of the claims described later. [Simplified Explanation of the Diagram]

[0028] Figure 1 is a schematic configuration diagram illustrating a system for providing advertising content according to an example embodiment. Figure 2 is a flowchart illustrating an information processing method of an electronic device in a system for providing advertising content according to an example embodiment. Figure 3 is a diagram illustrating an example of first information and second information according to an example embodiment. Figure 4 is a diagram illustrating an example of an operation for determining advertising content based on first information and second information according to an example embodiment. Figure 5 is a diagram illustrating an example of advertising banner information according to an example embodiment. Figure 6 is a flowchart illustrating an information processing method of an electronic device according to an example embodiment. Figure 7 is an exemplary view of the configuration of an electronic device for providing advertising content according to an example embodiment.

Claims

1. A method for providing advertising content via an electronic device, the method comprising: Based on advertising banner information posted on a page by a user associated with the electronic device, first information related to an advertising consumer viewing the page is obtained; second information containing information related to the page, wherein the advertising banner information is provided on the page; third information containing information related to whether the inventory of one or more candidate items is insufficient, wherein the one or more candidate items are candidates for a subject of the advertisement; based on the first information, the second information and the third information, an advertising content provided according to the advertising banner information is determined; and the advertising content is provided to the advertising consumer, wherein the information related to the page includes at least one of (i) the page's identification information and (ii) information related to the user.

2. The method of claim 1, wherein the first information includes identification information of the advertising consumer, and the second information further includes at least one of the following: identification information of a portion of the page providing an advertisement, and identification information of a channel providing the page.

3. The method of request item 1, further comprising: Obtain fourth information, which includes advertising effects related to one or more advertisements in a banner previously provided by the electronic device to one of the pages corresponding to the second information, wherein the content of the advertisement is further determined based on the fourth information.

4. The method of claim 3, wherein the fourth information includes at least one of the following: advertising content corresponding to the one or more advertisements; information relating to a channel and a page on which the one or more advertisements are provided; and information regarding the location of an advertising banner on the page that corresponds to the one or more advertisements.

5. As in request item 3, the method for obtaining the fourth information includes: The effectiveness of an advertisement is determined based on the history of multiple advertisers accessing a service related to the electronic device through the one or more advertisements and the activity history of those advertisers accessing the service for that service.

6. The method of claim 5, wherein the effectiveness of the advertising is further determined based on whether an item purchased by such advertising consumers flowing into the service corresponds to an item advertised by the one or more advertisements.

7. The method of request item 1, wherein determining the content of the advertisement includes: Obtain first attribute information containing one of the characteristics of the advertiser; obtain second attribute information containing at least one of the characteristics of the page and one of the characteristics of the channel providing the page; and determine the advertisement content based on at least one of the first attribute information and the second attribute information.

8. As in request item 7, the method for obtaining the first attribute information includes: The system obtains the history of the advertising consumer's inflow into the service associated with the electronic device through an advertisement previously provided by the electronic device and the advertising consumer's activity history for the service; and obtains the characteristics of the advertising consumer based on the history of the advertising consumer's inflow into the service and the advertising consumer's activity history for the service.

9. As in request item 7, wherein obtaining the second attribute information includes: The method obtains at least one of the following: the content delivery history of one of the channels, the content provided in the channel, and the visit history of a plurality of advertising consumers to one of the channels; and obtains the characteristics of the channel based on the content delivery history, the content provided, and the visit history of the plurality of advertising consumers, wherein the advertising content is determined based on the characteristics of the plurality of advertising consumers who visited the channel.

10. The method of request item 9, wherein the characteristic of obtaining the channel includes: Obtain first category information by means of at least some categories in the history of content delivery according to a predetermined first category; obtain second category information by means of at least some categories in the visit history of the plurality of advertising consumers according to a predetermined second category; and obtain the characteristics of the channel based on the first category information and the second category information.

11. The method of claim 9, wherein the content delivery history includes the history of advertising content delivery for one of the channels, and the advertising content delivery history includes information related to the advertising performance of one of the advertising contents delivered in the channel.

12. The method of claim 9, wherein the visit history of the plurality of advertising consumers includes information about the time when the plurality of advertising consumers visited the channel, and further determines the advertising content based on the information about the time when the plurality of advertising consumers visited the channel and the information about the time when the advertising consumers visited the channel.

13. As in request item 7, wherein obtaining the second attribute information includes: The method obtains at least one of the following: the content delivery history of the page, the content provided on the page, and the visit history of a plurality of advertising consumers on the page; and obtains the characteristics of the page based on the content delivery history, the provided content, and the visit history of the plurality of advertising consumers, wherein the advertising content is determined based on the characteristics of the plurality of advertising consumers who visited the page.

14. The method of request item 1, wherein determining the content of the advertisement includes: The content of the advertisement is determined based on whether or not it can be displayed on the page.

15. The method of claim 14, wherein determining whether the advertising content can be displayed on the page is based on whether the advertising content satisfies a predetermined criterion obtained by considering at least one of a feature of the page and a feature of a channel providing the page.

16. The method of request item 1, wherein obtaining the first information includes: Obtain cookie information stored on one of the devices corresponding to the advertiser; And identify the consumer of the advertisement based on the cookie information.

17. A computer-readable non-transitory recording medium having a program recorded thereon for causing a computer to perform the method as claimed in claim 1.

18. An electronic device for providing advertising content, the electronic device comprising: One transceiver; A memory configured to store instructions; and a processor connected to the transceiver and the memory to: acquire first information related to an advertising consumer viewing a page based on advertising banner information posted on a page by a user associated with the electronic device; acquire second information including information related to the page, wherein the advertising banner information is provided on the page; acquire third information including information related to whether the inventory of one or more candidate items is insufficient, wherein the one or more candidate items are candidates for a subject of an advertisement; determine advertising content provided based on the advertising banner information based on the first information, the second information, and the third information; and provide the advertising content to the advertising consumer, wherein the information related to the page includes at least one of (i) identification information of the page and (ii) information related to the user.

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