Method and system for user-personalized purchase inducement

TWI939882BActive Publication Date: 2026-09-21COUPANG CORP
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Patent Information

Application Number
TW113148040
Authority / Receiving Office
TW · TW
Patent Type
Patents
Current Assignee / Owner
Priority Date
2024-11-27
Filing Date
2024-12-11
Publication Date
2026-09-21
Estimated Expiration
2044-12-10

AI Technical Summary

Technical Problem

E-commerce systems fail to intuitively display previously purchased items on search results pages, leading to inefficient navigation and confusion due to unrelated best-selling product badges, which hinders customer experience and conversion rates.

Method used

A method and system that calculates the relevance between top-selling products and search terms, displaying badges and purchase buttons only on products highly relevant to the customer's intent, using sales volume, revenue, and review data to enhance product identification and purchasing convenience.

Benefits of technology

Simplifies the purchasing process by allowing customers to directly add products to cart or buy from search results pages, reduces confusion by focusing on relevant products, and improves conversion rates through intuitive product display and personalized recommendations.

✦ Generated by Eureka AI based on patent content.

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Abstract

According to an embodiment of the present disclosure, a user-customized purchase inducement method is executed by a computing device and includes: identifying a top-selling product in a preset specific time period from among a plurality of products included in a search results page displayed on a buyer's terminal; calculating the relevance between the top-selling product and the search terms using information about the top-selling product and search terms from the search results page; and sending the search results page, including sales information of the top-selling product displaying a first badge, to the buyer's terminal if the calculated relevance exceeds a preset benchmark value.
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Citation Information

Patent Citations

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    CN104112208A

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    CN113486252B

  • Search method, search server and search system

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  • Determining Credit Risk of an Online Merchant Based on Performance of Goods / Services of the Merchant in an Online Marketplace

    US20210118048A1

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    WO2024217578A1