A cross-platform advertisement management system and a cross-platform advertisement management method

Abstract

A cross-platform advertising management system includes an advertising source electronic device and an advertising management host electrically connected thereto. The advertising source electronic device transmits multiple advertising materials to the advertising management host. The advertising management host generates an advertising sorting list and an advertising exposure record corresponding to a user. The advertising sorting list contains multiple advertising items in sequence. Each advertising item indicates one of the advertising materials. Whenever a user-operated terminal electronic device connects to one of multiple front-end servers, the advertising management host sequentially exposes the advertising materials indicated by the advertising items in the advertising sorting list on the front-end server according to the advertising sorting list and the advertising exposure record, and updates the advertising exposure record.

Description

Technical Field

[0001] This invention relates to a management system, and more particularly to a cross-platform advertising management system. Prior Technology

[0002] Financial institutions often offer multiple online platforms for customers to conduct their services. Within these platforms, the financial institution can specify the advertising materials to be displayed on the page.

[0003] Currently, advertising data on different online platforms is managed separately by each platform. Each platform can only plan and manage its own ad impressions. Therefore, there is still room for improvement in the management and effectiveness of ad impressions. Summary of the Invention

[0004] Therefore, the purpose of this invention is to provide a cross-platform advertising management system.

[0005] Another objective of this invention is to provide a cross-platform advertising management method.

[0006] Therefore, the cross-platform advertising management system of the present invention is suitable for communicating with multiple front-end servers, which can be connected to a user-operated terminal electronic device. The cross-platform advertising management system includes an advertising source terminal electronic device and an advertising management host. The advertising management host is electrically connected to the advertising source terminal electronic device.

[0007] The electronic device at the advertising source end transmits multiple advertising materials to the advertising management host.

[0008] The advertising management host generates an advertising sorting list and an advertising exposure record corresponding to the user. The advertising sorting list contains multiple advertising items in order, and each advertising item indicates one of the advertising materials.

[0009] Whenever the user's electronic device connects to one of the front-end servers, the advertising management host sequentially displays the advertising information indicated by the advertising items in the advertising ranking list on the front-end server according to the advertising ranking list and the advertising exposure record, and updates the advertising exposure record.

[0010] In some implementations, the electronic device at the advertising source end also transmits multiple designated customer group data corresponding to the advertising materials to the advertising management host, and each designated customer group data indicates one or more of multiple preset customer groups.

[0011] The advertising management host generates user group tag data corresponding to the user, and the user group tag data indicates one or more of the preset customer groups.

[0012] When generating the advertising sorting list corresponding to the user, the advertising management host prioritizes setting the advertising data that matches the specified customer group data with the user's customer group tag data as the advertising item.

[0013] In some implementations, the advertising management host stores multiple ad click records for multiple customers and multiple customer group tag data corresponding to each customer. Each ad click record indicates the record of the customer clicking on the ad data, and each customer group tag data indicates one or more of the preset customer groups.

[0014] For each group of customers with the same customer group tag information, the advertising management host generates an advertising preference based on the ad click records of the same group of customers. The advertising preference indicates the degree of preference of the same group of customers for each ad.

[0015] When generating the advertising sorting list corresponding to the user, the advertising management host prioritizes the advertising data with the higher preference level among the advertising preferences of the same group of customers with the same customer group tag data as the user, and sets it as the advertising item.

[0016] This invention discloses a cross-platform advertising management method implemented by a cross-platform advertising management system. The cross-platform advertising management system is adapted to communicate with multiple front-end servers and includes an advertising source electronic device and an advertising management host. These front-end servers can be connected to a user-operated terminal electronic device. The method includes: the advertising source electronic device transmitting multiple advertising data to the advertising management host; the advertising management host generating an advertising sorting list and an advertising exposure record corresponding to the user; the advertising sorting list containing multiple advertising items in sequence, each advertising item indicating one of the advertising data; and whenever the user-operated electronic device connects to one of the front-end servers, the advertising management host sequentially exposes the advertising data indicated by the advertising items in the advertising sorting list on the front-end server according to the advertising sorting list and the advertising exposure record, and updates the advertising exposure record.

[0017] The advantages of this invention are as follows: whenever the user's electronic device connects to one of the front-end servers, the advertising management host sequentially displays the advertising data indicated by the advertising items in the advertising ranking list on the front-end server according to the advertising ranking list and the advertising exposure record, and updates the advertising exposure record. This allows for cross-platform management of the advertising data viewed by the user on different front-end servers, thereby improving advertising effectiveness. Furthermore, when generating the advertising ranking list corresponding to the user, the advertising management host prioritizes matching the specified customer group data with the user's data. The advertising data that matches the user's customer group tag information is set as the advertising item, so that the advertising data is given priority exposure to the customer group corresponding to the specified customer group data, thereby increasing the effect of the promotion and the probability of being clicked. In addition, when the advertising management host generates the advertising sorting list corresponding to the user, it prioritizes setting the advertising data with higher preference among the same group of customers with the same customer group tag information as the user as the advertising item, so that the advertising data is given priority exposure to the customer group with higher preference, thereby increasing the effect of the promotion and the probability of being clicked. Simple Explanation of the Diagram

[0018] Other features and effects of the present invention will be clearly presented in the embodiments with reference to the drawings, wherein: Figure 1 is a schematic diagram of hardware connections according to an embodiment of the cross-platform advertising management system of the present invention; and Figure 2 is a flowchart of this embodiment. Implementation

[0019] Before the invention is described in detail, it should be noted that similar elements are represented by the same numbers in the following description.

[0020] Before this invention is described in detail, it should be noted that, unless otherwise defined, the term "electrically connected" in this patent specification refers to the "coupled" relationship between computer hardware (e.g., electronic systems, devices, apparatuses, units, components), and broadly refers to "wired electrical connections" achieved by physically connecting multiple computer hardware components through conductor / semiconductor materials, and "radio connections" that achieve wireless data transmission using wireless communication technologies (e.g., but not limited to wireless networks, Bluetooth, and electromagnetic induction). On the other hand, unless otherwise defined, the term "electrical connection" in this patent specification also broadly refers to "direct electrical connections" achieved by directly coupling multiple computer hardware components to each other, and "indirect electrical connections" achieved by indirectly coupling multiple computer hardware components through other computer hardware components.

[0021] Before this invention is described in detail, it should be noted that the term "unit" in this patent specification refers to computer hardware rather than software. For example, "processing unit" refers to computer hardware with data processing capabilities.

[0022] Referring to Figure 1, one embodiment of the cross-platform advertising management system 100 of the present invention is adapted to communicate with multiple front-end servers 300. These front-end servers 300 can be connected to a user-operated electronic device 200. These front-end servers 300 are, for example, online banking servers, mobile banking application servers, securities application servers, etc., belonging to the same financial institution. The user-operated electronic device 200 is, for example, a smartphone, a tablet computer, a laptop computer, or a desktop computer.

[0023] The cross-platform advertising management system 100 includes an advertising source electronic device 1 and an advertising management host 2. The advertising source electronic device 1 is, for example, used by a financial institution for operational purposes. The advertising management host 2 is electrically connected to the advertising source electronic device 1.

[0024] Referring to Figures 1 and 2, the following describes the steps performed by the cross-platform advertising management system 100. First, as shown in step S01, the advertising source electronic device 1 transmits multiple advertising materials prepared to be displayed on the front-end servers 300 to the advertising management host 2.

[0025] Next, as shown in step S02, the advertising management host 2 generates an advertising sorting list and an advertising exposure record corresponding to the user. The advertising sorting list contains multiple advertising items in sequence, and each advertising item indicates one of the advertising materials.

[0026] In this embodiment, the advertising source electronic device 1 also transmits multiple designated customer group data corresponding to the advertising materials to the advertising management host 2, and each designated customer group data indicates one or more of the multiple preset customer groups.

[0027] The advertising management host 2 generates user group tag data corresponding to the user, and the user group tag data indicates one or more of the preset customer groups.

[0028] When generating the ad ranking list corresponding to the user, the ad management host 2 prioritizes ad data that matches the user's customer group tag data as the ad item. This allows the ad data to be preferentially displayed to the customer group corresponding to the specified customer group data, thereby increasing the effectiveness of the promotion and the probability of clicks.

[0029] Furthermore, in this embodiment, the advertising management host 2 stores multiple advertising click records of multiple customers and multiple customer group tag data corresponding to each of these customers. Each advertising click record indicates the record of the customer's most recent click on the advertising data, and each customer group tag data indicates one or more of these preset customer groups.

[0030] For each group of customers with the same customer group tag information, the advertising management host 2 generates an advertising preference based on the advertising click records of the same group of customers. The advertising preference indicates the degree of preference of the same group of customers for each advertising material.

[0031] When generating the ad ranking list corresponding to the user, the ad management host 2 prioritizes ads with higher preference levels among customers in the same customer group with the same customer group tag data as the user, setting them as ad items. In this way, these ads are preferentially displayed to the customer group with higher preference levels, increasing the effectiveness of the promotion and the probability of clicks.

[0032] Next, as shown in step S03, whenever the user's electronic device 200 connects to one of the front-end servers 300, the advertising management host 2 sequentially displays the advertising data indicated by the advertising items in the advertising ranking list on the front-end server 300 according to the advertising ranking list and the advertising exposure record, and updates the advertising exposure record. In this way, the advertising data viewed by the user on different front-end servers 300 can be managed cross-platform to improve advertising effectiveness.

[0033] In summary, the cross-platform advertising management system 100 of the present invention, whenever the user's electronic device 200 connects to one of the front-end servers 300, the advertising management host 2 sequentially displays the advertising data indicated by the advertising items in the advertising ranking list on the front-end server 300 according to the advertising ranking list and the advertising exposure record, and updates the advertising exposure record. This allows the advertising data viewed by the user on different front-end servers 300 to be managed cross-platform, thereby improving advertising effectiveness. Furthermore, when the advertising management host 2 generates the advertising ranking list corresponding to the user, it prioritizes the advertising data of the specified customer group. The advertising data that matches the user's customer group tag data is set as the advertising item, so that the advertising data is given priority exposure to the customer group corresponding to the specified customer group data, thereby increasing the effect of the promotion and the probability of being clicked. In addition, when the advertising management host 2 generates the advertising sorting list corresponding to the user, it prioritizes setting the advertising data with higher preference among the same group of customers with the same customer group tag data as the user as the advertising item, so that the advertising data is given priority exposure to the customer group with higher preference, thereby increasing the effect of the promotion and the probability of being clicked. Therefore, the purpose of the present invention can be effectively achieved.

[0034] However, the above description is merely an embodiment of the present invention and should not be construed as limiting the scope of the present invention. Any simple equivalent changes and modifications made in accordance with the scope of the patent application and the contents of the patent specification of the present invention shall still fall within the scope of the patent of the present invention.

[0035] 100: Cross-Platform Advertising Management System 1: Electronic devices at the source of advertising 2: Advertising Management Host 200: End-user electronic devices 300: Front-end server S01~S03: Steps

Claims

1. A cross-platform advertising management system, suitable for communicating with multiple front-end servers, the front-end servers being connectable to a user-operated terminal electronic device, the cross-platform advertising management system comprising: an advertising source electronic device; and an advertising management host electrically connected to the advertising source electronic device; the advertising source electronic device transmitting multiple advertising materials and multiple designated customer group data corresponding to the advertising materials to the advertising management host, each of the designated customer group data indicating one or more of a plurality of preset customer groups; the advertising management host generating user customer group tag data corresponding to the user, the user customer group tag data indicating one or more of the preset customer groups; the advertising management host generating an advertising sorting list and an advertising exposure record corresponding to the user, the advertising sorting list containing multiple advertising items in order, each advertising item indicating one of the advertising materials, wherein... When generating the ad ranking list corresponding to the user, the ad management host prioritizes setting the ad data that matches the specified customer group data with the user's customer group tag data as the ad item; whenever the user's electronic device connects to one of the front-end servers, the ad management host sequentially displays the ad data indicated by the ad items in the ad ranking list on the front-end server according to the ad ranking list and the ad exposure record, and updates the ad exposure record.

2. The cross-platform advertising management system as described in claim 1, wherein, The advertising management host stores multiple ad click records for multiple customers and multiple customer group tag data corresponding to each customer. Each ad click record indicates the record of the customer clicking on the ad data, and each customer group tag data indicates one or more of the preset customer groups. For each group of customers with the same customer group tag data, the advertising management host generates an advertising preference based on the ad click records of the same group of customers. The advertising preference indicates the degree of preference of the same group of customers for each ad data. When generating the ad ranking list corresponding to the user, the advertising management host prioritizes setting the ad data with the higher degree of preference among the ad preferences of the same group of customers with the same customer group tag data as the user as the ad item.

3. A cross-platform advertising management method, implemented by a cross-platform advertising management system, the cross-platform advertising management system being adapted to communicate with multiple front-end servers and including an advertising source-end electronic device and an advertising management host, the front-end servers being connectable to a user-operated terminal electronic device, the method comprising: the advertising source-end electronic device transmitting multiple advertising materials and multiple designated customer group data corresponding to the advertising materials to the advertising management host, each of the designated customer group data indicating one or more of a plurality of preset customer groups; the advertising management host generating user customer group tag data corresponding to the user, the user customer group tag data indicating one or more of the preset customer groups; the advertising management host generating an advertising sorting list and an advertising exposure record corresponding to the user, the advertising sorting list including multiple advertising items in order, each advertising item indicating one of the advertising materials, wherein... When generating the ad sorting list corresponding to the user, the ad management host prioritizes setting the ad data that matches the specified customer group data with the user's customer group tag data as the ad item; and whenever the user's electronic device connects to one of the front-end servers, the ad management host sequentially displays the ad data indicated by the ad items in the ad sorting list on the front-end server according to the ad sorting list and the ad exposure record, and updates the ad exposure record.

4. The cross-platform advertising management method as described in claim 3, wherein, The advertising management host stores multiple ad click records for multiple customers and multiple customer group tag data corresponding to each customer. Each ad click record indicates the record of the customer clicking on the ad data, and each customer group tag data indicates one or more of the preset customer groups. For each group of customers with the same customer group tag data, the advertising management host generates an advertising preference based on the ad click records of the same group of customers. The advertising preference indicates the degree of preference of the same group of customers for each ad data. When generating the ad ranking list corresponding to the user, the advertising management host prioritizes setting the ad data with the higher degree of preference among the ad preferences of the same group of customers with the same customer group tag data as the user as the ad item.

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