Method, electronic device and recording medium for providing product review

Abstract

The method of the present invention may include the following steps: switching from the homepage of an e-commerce platform to a product review supply screen; displaying in a display area a plurality of content items of a plurality of products determined based on at least one of review feature information, product feature information, or user preference information; and switching to a product review detail screen, which corresponds to the content item selected by the user based on the plurality of content items.

Description

[Technical Field]

[0001] This invention relates to a method for providing product reviews, an electronic device, and a recording medium. [Previous Technology]

[0002] E-commerce platforms include methods for providing users with a variety of goods and helping them determine how to purchase. One such method is the technology of displaying product reviews. Product reviews promote trust in products and facilitate purchasing decisions by conveying substantial user experiences to potential buyers.

[0003] Early e-commerce platforms simply provided text-based reviews. However, this text-based approach led to difficulties in assessing the reliability of specific reviews due to the increasing volume of comments. Various methods were introduced to address this issue. First, to evaluate review reliability, systems were introduced to display the qualifications or verification status of the review writer. For example, attempts were made to ensure review reliability by displaying a tag indicating the reviewer is a verified actual buyer or by checking review frequency. Second, a user feedback system was added to evaluate the usefulness of reviews. This included an algorithm that allowed other users to assess the usefulness of specific reviews, displaying useful reviews at the top.

[0004] Product reviews are used as an element that can improve the user experience on e-commerce platforms and help buyers make better purchasing decisions. [Summary of the Invention]

[0005] [Problem to be solved by the invention] The technical problem of various embodiments of the present invention is to display content items related to product reviews in the product review supply screen obtained from the homepage screen of an e-commerce platform.

[0006] The technical problem of various embodiments of the present invention is to generate content items including product reviews of two or more products.

[0007] The technical problem of various embodiments of the present invention is: to retrieve topics in the product review supply screen and identify content items corresponding to the topics.

[0008] The technical problem of various embodiments of the present invention is: to generate a community centered on product reviews, and to purchase products centered on the community.

[0009] The technical problem of various embodiments of the present invention is: when an account that generates content items is subscribed to, the content items generated by that account are displayed on the product review feed screen. [Technical Means for Solving the Problem]

[0010] In one embodiment, the product review provisioning method may include the following steps: switching from the homepage of an e-commerce platform to a product review provisioning screen, the product review provisioning screen including a first object for retrieving product reviews, a second object for generating content items related to product reviews, and a display area for the content items; displaying in the display area a plurality of content items for a plurality of products determined based on at least one of review feature information, product feature information, or user preference information; and switching to a product review detailing screen, the product review detailing screen corresponding to the content items selected by the user based on the plurality of content items.

[0011] In one embodiment, the content item may include at least one of the following: images, topics, comment content, account that generated the content item, comment score, number of likes or replies to the comment.

[0012] In one embodiment, the method may further include the following steps: transmitting a search query received by the first object to a server, the search query including topics related to content items; receiving from the server a plurality of content items determined based on a mapping table and the search query, the mapping table including mapping relationships between content items and keywords related to topics; and displaying the received plurality of content items in a display area.

[0013] In one embodiment, the mapping table may store the mapping relationship between keywords extracted from content items and content items.

[0014] In one embodiment, the method may further include the step of displaying a recommended search query in response to user input on the first object, the recommended search query indicating topics related to product reviews.

[0015] In one embodiment, the method may further include the following steps: in response to user input on the second object, switching from a product review supply screen to a content item generation screen; receiving selections of two or more purchased products via the content item generation screen, the two or more purchased products being products purchased by a user corresponding to an electronic device through an e-commerce platform; receiving the creation of content items via the content item generation screen, the content items corresponding to all of the selected two or more purchased products; and transmitting the information of the content items to a server, the content items being created in a manner corresponding to all of the selected two or more purchased products.

[0016] In one embodiment, the method may further include the following steps: receiving topics related to the content item being written by generating a screen from the content item.

[0017] In one embodiment, the comment feature information may include at least one of the following: the number of images included in the content item, the comment score, the number of likes on the comment, the number of replies to the comment, the number of views, or the number of goods purchased through the content item.

[0018] In one embodiment, the product feature information may include at least one of whether the product corresponding to the content item is currently on sale, or the purchase price of the product corresponding to the content item and the sales price of the product at the current point in time.

[0019] In one embodiment, a plurality of content items can be determined in a manner that excludes content items for which the corresponding product is not currently for sale.

[0020] In one embodiment, user preference information may include at least one of user purchase log information or content item selection log information.

[0021] In one embodiment, the plurality of content items may include at least one of the following: a first content item that corresponds to a product, i.e., is determined based on purchase log information to have a category similarity of at least a fixed benchmark with the product purchased by the user; a second content item that corresponds to a product, i.e., has a price range included in the price range of user preferences determined based on purchase log information; a third content item that is determined based on content item selection log information to have a similarity of at least a fixed benchmark with the content item selected by the user; or a fourth content item that corresponds to a product, i.e., is determined based on purchase log information to have a similarity of at least a fixed benchmark with the product purchased by the user through the content item.

[0022] In one embodiment, the method may further include the following steps: displaying at least one of the following: an image, topic, comment content, account, comment score, number of likes or comments, corresponding to the content item, through the product review detail screen.

[0023] In one embodiment, the product review details screen may include at least one of a third item, a fourth item, a fifth item, or a sixth item, wherein the third item is for inputting a reply, the fourth item is for indicating a subscription request for a content item generated by the account, the fifth item is for purchasing goods corresponding to the content item, and the sixth item is for purchasing goods together through a community generated around the content item.

[0024] In one embodiment, the method may further include the steps of: receiving user input on a fourth object; and transmitting a subscription request to a server, the subscription request being for a user of the electronic device to receive content items generated by an account.

[0025] In one embodiment, the method may further include the step of: in response to user input to an object used to display subscribed content items, displaying in a display area the content items generated by the account to which the user has requested a subscription. [Effects of the Invention]

[0026] According to various embodiments of the present invention, in the product review supply screen obtained from the homepage screen of an e-commerce platform, content items related to product reviews can be displayed.

[0027] According to various embodiments of the present invention, content items including product reviews of two or more products can be generated.

[0028] According to various embodiments of the present invention, topics can be retrieved in the product review feed screen, and content items corresponding to the topics can be identified.

[0029] According to various embodiments of the present invention, it is possible to generate a community centered on product reviews and to purchase products based on the community.

[0030] According to various embodiments of the present invention, when an account that generates content items is subscribed to, the content items generated by that account can be displayed on the product review feed screen.

Implementation Method

[0032] The embodiments of the present invention are illustrated for the purpose of explaining the technical concept of the present invention. The scope of the patent application of the present invention is not limited to the embodiments presented below or the specific description of such embodiments.

[0033] Unless otherwise defined, all technical and scientific terms used in this invention shall have the meanings commonly understood by one of common knowledge in the art to which this invention pertains. All terms used in this invention are selected for the purpose of more clearly describing this invention and are not selected to limit the scope of the invention application.

[0034] The terms such as “comprising,” “possessing,” and “having” used in this invention should be understood as open-ended terms that may include other embodiments, unless otherwise mentioned in the statements or text containing the corresponding terms.

[0035] The singular expressions described in this invention may include the meaning of the plural form unless otherwise mentioned, and this also applies to the singular expressions recorded in the claims of this invention.

[0036] The terms "first", "second", etc. used in this invention are used to distinguish the plurality of constituent elements from each other, and do not limit the order or importance of the constituent elements.

[0037] The term "component" used in this invention refers to software, or hardware components such as FPGA (field-programmable gate array) and ASIC (application-specific integrated circuit). However, "component" is not limited to hardware and software. A "component" can be constructed in a manner that is located on addressable storage media, or it can be constructed in a manner that reproduces one or more processors. Thus, as an example, a "component" includes components such as software components, object-oriented software components, class components and task components, processors, functions, attributes, programs, sub-constants, code fragments, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays and variables. The functions provided internally by the components and the "component" can be combined into a smaller number of components and "components", or they can be further separated into other components and "components".

[0038] The term "based on" used in this invention is used to describe one or more factors that affect the determination or judgment of an action or behavior as described in the statement or article containing the term. The term does not exclude additional factors that affect the determination or judgment of an action or behavior.

[0039] In this invention, when referring to a constituent element as being "connected" or "linked" to another constituent element, it should be understood that the aforementioned constituent element can be directly connected or linked to the aforementioned other constituent element, or can be connected or linked to the aforementioned other constituent element through a new other constituent element as a medium.

[0040] In this invention, an "e-commerce platform" provides a digital marketplace for buying and selling goods or services via the Internet. In this invention, the e-commerce platform can be a platform that provides delivery services. The e-commerce platform facilitates transactions between sellers and buyers and manages settlement, delivery, and refunds. Furthermore, it provides information on goods or services and supports marketing activities. Such a platform promotes online business activities and invigorates economic transactions.

[0041] In this invention, a "product detail page" is a page designed to clearly convey the characteristics, specifications, uses, etc., of a product to consumers. This text includes images of the product, descriptions, prices, usage instructions, and inventory information. Typically, it contains detailed information and clearly describes various features and technical specifications to provide consumers with sufficient information before purchasing the product. It also includes information related to the materials used, manufacturing process, and quality assurance, and may include customer reviews. Such a product detail page requires accurate and specific information to instill trust in consumers.

[0042] Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. In the drawings, the same or corresponding constituent elements are given the same reference numerals. Furthermore, in the following description of the embodiments, repeated descriptions of the same or corresponding constituent elements may be omitted. However, even if the description of a constituent element is omitted, it does not mean that such a constituent element is not included in a certain embodiment.

[0043] Figure 1 is a diagram illustrating a system for providing product reviews according to various embodiments of the present invention. The server 110 and the user terminal 120 (hereinafter referred to as "terminal") can communicate with each other via a network connection.

[0044] Terminal 120 can be implemented as a terminal capable of sending and receiving various information with server 110 via a network. Terminal 120 can be one of a computer, laptop, portable communication terminal (smartphone, etc.), portable multimedia device, wearable device, or HMD. However, the type of terminal 120 is not limited to these. Terminal 120 can be any of the following devices: including an input / output interface that allows users to input or output information to users, and capable of communicating with server 110 or other devices via a network. Terminal 120 can provide users with information received from server 110, and can receive input from users and transmit it to server 110. Input obtained from users can include various forms of input such as clicking using a mouse, touching using a touchpad or touchscreen, voice recognition, and other electronic inputs.

[0045] The network serves to connect server 110 to terminal 120 or external devices. For example, the network provides a connection path so that terminal 120 can connect to server 110 and send and receive packet data with server 110. The network can be implemented as any type of wired or wireless network, such as a Local Area Network (LAN), Wide Area Network (WAN), Mobile Radio Communication Network, or Wibro (Wireless Broadband Internet).

[0046] When shopping through an e-commerce platform, users can make planned purchases or impromptu purchases. For example, users can view other users' product reviews and get inspiration for buying products. For instance, in the product reviews corresponding to "strawberry," if a user sees a review of a strawberry whipped cream cake made with strawberries, they might add items needed to make the strawberry whipped cream cake (e.g., whipped cream, bread, etc.). In this way, product reviews can serve to inspire users to make impromptu purchases, allowing users to engage in fun shopping through product reviews on e-commerce platforms.

[0047] However, viewing product reviews requires accessing the detailed product page for a specific item. This process can be an obstacle that makes it difficult for users to easily access product reviews. Therefore, when a separate page is provided on an e-commerce platform that only collects product reviews, users can view product reviews and gain shopping inspiration within the e-commerce platform. Alternatively, even if users do not purchase a product, they can view product reviews written by other users and enjoy the content. Hereinafter, the method for providing product reviews on an e-commerce platform according to the present invention will be specifically described.

[0048] In one embodiment, terminal 120 can switch from the homepage of an e-commerce platform to a product review feed screen. The homepage of the e-commerce platform is the first screen a user encounters when connecting to the platform. The product review feed screen is a screen where users can share and browse reviews of purchased products on the e-commerce platform. The product review feed screen may include a first object for retrieving product reviews, a second object for generating content items related to the product reviews, and a display area for the content items. Terminal 120 can switch to the product review feed screen based on user input to specific objects displayed on the homepage of the e-commerce platform.

[0049] In one embodiment, terminal 120 may display in a display area a plurality of content items of a plurality of products determined based on at least one of review feature information, product feature information, or user preference information. For example, terminal 120 may display content item A of product A and product B, or content item B of products A, B, and C, in the display area. In another embodiment, terminal 120 may display a plurality of content items of a single product. For example, terminal 120 may display content item A of product A and content item B of product B in the display area.

[0050] Review feature information can indicate the characteristics of product reviews and user reactions to product reviews. Review feature information may include at least one of the following: the number of images included in the content item, review score, number of likes on the review, number of replies to the review, number of views, or number of products purchased through the content item. If the more images, the higher the review score, the more likes on the review, the more replies to the review, the more views, or the more products purchased through the content item, the server 110 can determine that the content item is displayed in the display area. When the content item includes a large amount of product-related information, or when there are many reactions from other users, the server 110 can determine that the content item is displayed in the display area.

[0051] Product feature information may include features of products currently being sold or previously sold on the e-commerce platform. Product feature information may include at least one of the following: whether the product corresponding to the content item is currently being sold, or a comparison between the purchase price of the product corresponding to the content item and its current selling price. For example, if the product corresponding to the content item is not currently being sold, server 110 may determine that the content item is not displayed in the display area. If the product corresponding to the content item is currently being sold, server 110 may determine that the content item is displayed in the display area. As another example, if the purchase price of the product corresponding to the content item is equal to or greater than the current selling price, server 110 may determine that the content item is displayed in the display area. If the purchase price of the product corresponding to the content item is less than the current selling price, server 110 may determine that the content item is not displayed in the display area. Thus, content items with a lower price at the current time compared to the purchase time of the product may be displayed in the display area.

[0052] User preference information may include user preferences related to products and / or preferences related to product reviews. Each user has preferred brands, price ranges, etc., and may have preferred content item styles (e.g., preferred content items include more images, preferred review content is shorter). User preference information may include at least one of the user's purchase log information or content item selection log information. Server 110 can analyze the characteristics of products purchased by the user based on the user's purchase log information. In this way, server 110 can understand the characteristics of products preferred by the user. Server 110 can determine the content items of products preferred by the user to be displayed in the display area. Server 110 can obtain the style of content items preferred by the user based on the content item selection log information. The content item selection log information is a record related to the content items selected by a user. Server 110 can determine the content items corresponding to the user's preferred content item style to be displayed in the display area. Terminal 120 can display the content items corresponding to the user's preferred products or content item styles in the display area.

[0053] In one embodiment, the server 110 and / or terminal 120 may determine a plurality of content items displayed in the display area. The plurality of content items may include a first content item corresponding to a product that is determined, based on purchase log information, to have a category similarity of at least a fixed benchmark to the product purchased by the user. The first content item may be a content item corresponding to a product of the same or similar category as the product purchased by the user. For example, in the case of a user purchasing milk, the content item corresponding to a product included in the dairy product category may be the first content item.

[0054] The plurality of content items may include a second content item corresponding to a product that is a price within a price range determined based on purchase log information and the user's preferences. Server 110 and / or terminal 120 may identify, based on purchase log information, the price range preferred by the user for a specific product group. Therefore, the second content item may be a content item corresponding to a product with a price that is included within a price range that corresponds to the user's preferences. For example, if the user's preferred price range for cola is 1,000 to 2,000 Korean won, the content item corresponding to a 1,500 Korean won cola may be the second content item.

[0055] The plurality of content items may include a third content item, which is determined based on content item selection log information to have a similarity to content items selected by the user that is above a fixed benchmark. The content item selection log information may be logs related to the content items selected by the user. Through the content item selection log information, the server 110 and / or terminal 120 can identify the characteristics of the content items preferred by the user. Therefore, the third content item may be a content item with the same or similar characteristics as the content items preferred by the user. For example, when the characteristics of the content items preferred by the user are a style with more images and shorter comments, the content item with such characteristics may be the third content item.

[0056] The plurality of content items may include a fourth content item corresponding to the following products: determined based on purchase log information to have a similarity of at least a fixed benchmark to the product purchased by the user through the content item. The user can select a specific content item and purchase the product through the purchase path displayed in the product review details screen. That is, the product purchase path includes the selection of content items. Therefore, the fourth content item may be a content item corresponding to the following products, which are determined to have a similarity of at least a fixed benchmark to the product that serves as the content item guiding the user to purchase. In other embodiments, when the user purchases a product through a content item, the fourth content item may include a content item determined to have a similarity of at least a fixed benchmark to that content item. For example, when the user purchases a T-shirt through content item A, another content item B determined to have a similarity of at least a fixed benchmark to content item A may be the fourth content item. In this way, the terminal 120 may display other content items with the characteristics of serving as the content item guiding the purchase in the display area.

[0057] In one embodiment, the terminal 120 can switch to a product review detail screen, which corresponds to a content item selected by the user based on input from a plurality of content items. The product review detail screen displays detailed information about a product review. Since the product review detail screen displays a plurality of content items, the content related to the product review displayed in one content item can be displayed in a thumbnail format. Therefore, the product review detail screen can display detailed content corresponding to a single content item.

[0058] Content items may include at least one of the following: images related to product reviews, topics, review content, the account that created the content item, review score, number of likes, or number of replies. Content items may be displayed in different forms depending on the screen in which they are shown. Images related to product reviews may be images taken by users to review products. Topics may be related to products. For example, topics may include "What to wear today," "How to make strawberry whipped cream," "How to use a smartwatch," "Gift recommendations for men in their 20s," "Gift recommendations for women in their 60s for Mother's and Father's Day," etc. Review content may be a product review written by a user in text format. Review score may be a score entered by the account that created the content item. The number of likes indicates the degree to which other users agree with the product review written by the account that created the content item; the number of likes may increase if other users press the like button. The number of replies may be the number of replies written for a specific product review. Other users may write replies (e.g., comments) to specific product reviews. The number of upvotes and / or replies to comments can be indicators of how popular a particular product is with users.

[0059] Figure 2 is a block diagram showing various embodiments of the electronic device of the present invention.

[0060] In one embodiment, the electronic device may be a server or a terminal. The electronic device may also be the same as the terminal 120 in FIG1. ​​In one embodiment, the electronic device may include a communication circuit 210, one or more processors 220, and / or one or more memory units 230 as constituent elements. In one embodiment, at least one of the constituent elements of the electronic device may be omitted, or other constituent elements may be added to the electronic device. In one embodiment, some constituent elements may be additionally or alternatively integrated, or implemented as a single or multiple entities. In this invention, one or more processors 220 may be referred to as processor 220. Unless otherwise explicitly stated herein, the term processor 220 may refer to a collection of one or more processors. In this invention, one or more memory units 230 may be referred to as memory units 230. Unless otherwise explicitly stated herein, the term memory units 230 may refer to a collection of one or more memory units. In one embodiment, at least some of the internal / external components of the electronic device are interconnected via buses, GPIO (General Purpose Input / Output), SPI (Serial Peripheral Interface), or MIPI (Mobile Industry Processor Interface) to transmit and receive information (data, signals, etc.).

[0061] The communication circuit 210 can communicate with the user's terminal and external devices. The communication circuit 210 can perform wireless or wired communication between the electronic device 200 and the terminal. For example, the communication circuit 210 can implement wireless communication via methods such as eMBB (enhanced Mobile Broadband), URLLC (Ultra Reliable Low-Latency Communications), MMTC (Massive Machine Type Communications), LTE (Long-Term Evolution), LTE-A (LTE Advance), NR (New Radio), UMTS (Universal Mobile Telecommunications System), GSM (Global System for Mobile communications), CDMA (Code Division Multiple Access), WCDMA (Wideband CDMA), WiBro (Wireless Broadband), WiFi (Wireless Fidelity), Bluetooth, NFC (Near Field Communication), GPS (Global Positioning System), or GNSS (Global Navigation Satellite System). For example, the communication circuit 210 can implement wired communication via USB (Universal Serial Bus), HDMI (High Definition Multimedia Interface), RS-232 (Recommended Standard-232), or POTS (Plain Old Telephone Service). In one embodiment, the electronic device can also be integrated with other devices. In this case, the communication circuit 210 can function as a connection circuit or interface connecting the electronic device to corresponding other devices.

[0062] The processor 220 can drive software (e.g., commands, programs, etc.) to control at least one component of the electronic device connected to the processor 220. Furthermore, the processor 220 can perform various operations related to the present invention, such as calculations, processing, data generation, or manipulation. Also, the processor 220 can load data from or store data in the memory 230. Furthermore, the processor 220 can send and receive various information with the user's terminal and external devices via the communication circuit 210. In one embodiment, the processor 220 can control the communication circuit 210 to send various information, such as page information, to the user's terminal.

[0063] Memory 230 can store various information (data). The information stored in memory 230 is information obtained, processed, or used by at least one component of the electronic device, and may include software (e.g., commands, programs, etc.). Memory 230 may include volatile or non-volatile memory. In this invention, commands or programs are software stored in memory 230, and may include an operating system for controlling the resources of electronic device 200, applications, and / or middleware that provides various functions to applications so that applications can utilize the resources of electronic device 200. In one embodiment, memory 230 may store commands that cause processor 220 to perform operations when executed by processor 220. Memory 230 may store at least a portion of information received from the terminal via communication circuit 210, and / or information sent to the terminal via communication circuit 210. The processor 220 may store at least a portion of the information received from the terminal via the communication circuit 210 and / or the information sent to the terminal via the communication circuit 210 in the memory 230.

[0064] Figure 3 is a product review supply screen illustrating various embodiments of the present invention.

[0065] The product review supply screen 300 may include a first object 330, a second object 380, and a display area 350. The product review supply screen 300 may also include other components besides those described above.

[0066] The product review supply screen 300 may include a popular content item display object 310 and an object 320 for displaying subscribed content items. The popular content item display object 310 may display multiple content items with high popularity at a given point in time in the display area 350. The object 320 for displaying subscribed content items may display content items generated by at least one account subscribed to by the user in the display area 350.

[0067] The product review supply screen 300 may further include an advertising area 340. The advertising area 340 may display advertising banners, and various advertising banners may be displayed alternately at fixed time intervals.

[0068] Display area 350 can display a plurality of content items. For example, in the area displaying a content item 360, the image 361, comment content 362, account 363 that generated the content item 363, number of comment replies 364, and number of comment likes 365 corresponding to the content item 360 can be displayed. Image 361 can be a representative image of a product uploaded by a seller or an image uploaded by the account that generated the content item. Comment content 362 can display the product name and comment content. Therefore, the user can know that content item 360 was generated by account A, the number of comment replies 364 is 32, and the number of comment likes 365 is 19. As another example, content item 370 can include an image taken by the user wearing a dress. Also, content item 370 can display a summary comment such as "The pink dress is very pretty~". Terminal 120 and / or server 110 can summarize the comment content included in content item 370 through natural language processing. Terminal 120 can display summarized review content on the product review supply screen 300.

[0069] Figure 4 is a diagram illustrating the homepage of an e-commerce platform according to various embodiments of the present invention.

[0070] The product review supply object 410 can be displayed at the bottom of the homepage screen 400 of the e-commerce platform. The terminal 120 can receive selection input for the product review supply object 410, thereby switching to the product review supply screen 300. The above-mentioned display position of the product review supply object 410 is only an example, and it can also be displayed at the top, center, left, or right of the homepage screen 400. The present invention is not limited to this.

[0071] In this way, after running the e-commerce platform, users can connect to the product review feed screen.

[0072] Figure 5 is a flowchart illustrating the detailed product review screen of various embodiments of the present invention.

[0073] In one embodiment, the terminal 120 may display at least one of the following: an image, topic, comment content, account, comment score, number of likes, or number of replies corresponding to the content item, through the product review details screen 500. In one embodiment, the product review details screen 500 may include at least one of the following: a third object 550, a fourth object 510, a fifth object 540, or a sixth object: the third object 550 is for inputting replies; the fourth object 510 is for indicating the recipient of subscription requests for content items generated by the account; the fifth object 540 is for purchasing products corresponding to the content item; and the sixth object is for purchasing products together through a community generated around the content item.

[0074] Terminal 120 can receive user input on one of the plurality of content items displayed in the product review supply screen 300. Terminal 120 can display detailed information about the content item selected based on the user input via the product review detail screen 500. For example, the product review detail screen 500 can display the account 363 that generated the content item, the fourth item 510, the image 361, the product name, the review content 520, the topic 530, the fifth item 540, and / or the third item 550. The above-described product review detail screen 500 is only an example and may include other components or omit some components.

[0075] In this invention, "subscription" may refer to a user requesting to subscribe to receive content items generated by an account. In response to selecting the fourth item 510 while not subscribed to an account generating content items, the user may receive content items generated by that account. For example, terminal 120 may receive user input on the fourth item 510. Terminal 120 may transmit a subscription request to server 110, which is a request to enable the user of terminal 120 to receive content items generated by that account. Server 110 may record that the user of terminal 120 has subscribed to the account. Furthermore, whenever the account generates new content items, the new content items may be transmitted to terminal 120. In response to user input on the item 320 used to display subscribed content items, terminal 120 may display the new content items transmitted to terminal 120 in the display area 350 of the product review supply screen 300. In response to selecting the fourth item 510 while the user has already subscribed to the account, the user may choose not to receive content items generated by that account.

[0076] Topic 530 may have a hashtag (#) added before the text. The topic can be used to determine whether it matches a search query received via the first item 330, which is used to search for product reviewers. The search query includes topics related to the content items, so the server 110 can use the topics 530 included in the content items to identify content items that match the search query.

[0077] The fifth item 540 may be a page that redirects to the product details page where users can purchase the product corresponding to the content item. Users can purchase the product through the fifth item 540. When the content item includes product reviews of two or more products, the product review details screen 500 may include two or more product purchase links corresponding to each of the two or more products.

[0078] Item 550 is an object that allows users to write replies to content items, enabling them to communicate about specific content items. A community centered around a content item can be formed by a collection of users who leave replies to the content item. This is because users who leave replies to the content item are interested in the product corresponding to that content item. Since the users in the community are interested in the same product, they can purchase it together at a lower price than if they purchased it individually.

[0079] In one embodiment, the sixth item may be displayed on the product review feed screen 300. In other embodiments, the sixth item may be displayed on the product details page that the user is redirected to via the fifth item 540. Therefore, users in the community can make a final purchase decision on the product details page.

[0080] Figure 6 is a diagram illustrating the method of entering a reply in the product review details screen according to various embodiments of the present invention.

[0081] In response to receiving user input for the third item 550 in the product review details screen 500, as shown in screen 600, a reply display area 610 can be added to the product review details screen 500 to display replies left by other users regarding that content item. When a user of terminal 120 inputs a reply via the third item 550, the reply written by the user can be displayed in the reply display area 610. Through the reply display area 610, many users can communicate smoothly regarding that content item. In this way, users can shop through the e-commerce platform and also communicate with other users, experiencing the joy of shopping.

[0082] Figure 7 is a diagram illustrating various embodiments of the present invention of a method for determining a plurality of content items based on a retrieval query.

[0083] In the product review supply screen 300, screen 700 can be displayed in response to user input on the first item 330. Screen 700 can display a search window 710 and recommended search queries.

[0084] In one embodiment, terminal 120 may transmit a search query received via first object 330 to server 110. The search query received via first object 330 may be a search query received via search window 710. The search query may include topics related to content items. Terminal 120 may receive from server 110 a plurality of content items determined based on a mapping table and a search query, the mapping table including the mapping relationship between content items and keywords related to the topic. Server 110 may extract keywords related to the topic based on at least one of images, topics, comment content, comment scores, or reply content related to product reviews corresponding to the content items. For example, if the topic is "How to make a strawberry whipped cream cake", the keywords related to the topic may be in the form of "strawberry whipped cream" or "cake". Server 110 may extract keywords related to the topic to map them to content items. The mapping table may store keywords extracted from content items and their mapping relationships to content items. Therefore, server 110 can use a mapping table to calculate the similarity between the search query and the keywords, and identify content items corresponding to keywords with high similarity to the search query. Server 110 can transmit the identified multiple content items to terminal 120. Terminal 120 can display the received multiple content items in display area 350.

[0085] In one embodiment, terminal 120 may display a recommended search query in response to user input on the first item 330, the recommended search query indicating topics related to product reviews. The recommended search query may be a search query that is popular with multiple users at the current time. As another example, the recommended search query may be determined based on the user's purchase log information, content item selection log information, and / or search log information.

[0086] For example, the recommended search query could be "gift recommendations for men in their 20s" 720. When "gift recommendations for men in their 20s" 720 is entered as a search query, server 110 can identify content items mapped to keywords such as "men in their 20s" and "gift recommendations" and provide them to terminal 120. Therefore, terminal 120 can receive content items related to "gift recommendations for men in their 20s" 720. As another example, when "how to make mango ice cream" 730 is entered as a search query, server 110 can identify content items mapped to keywords such as "mango ice cream" and "how to make ice cream" and provide them to terminal 120. Terminal 120 can receive content items including content related to how to make mango ice cream. As another example, when "how to make strawberry whipped cream cake" 740 is entered as a search query, server 110 can identify content items mapped to keywords such as "strawberry whipped cream cake" and "how to make cake" and provide them to terminal 120. Terminal 120 can receive content items including information related to the method of making strawberry whipped cream cake.

[0087] In this way, users can search for content items related to a specific topic and refer to the reviews included in the content items to determine which product to purchase. Since product reviews have a significant impact on which product a user chooses to buy, the terminal 120 can provide users with great assistance in making a purchase decision by providing search results for content items related to product reviews.

[0088] Figure 8 is a diagram illustrating a method for generating content items by generating a screen from content items, according to various embodiments of the present invention.

[0089] In one embodiment, the terminal 120 may switch from the product review supply screen 300 to the content item generation screen 800 in response to user input on the second object 380 of the product review supply screen 300.

[0090] Terminal 120 can receive selections of two or more purchased items via the content item generation screen 800. These two or more purchased items are those purchased by the user corresponding to Terminal 120 through an e-commerce platform. For example, the content item generation screen 800 may include a title input object 810, a comment content input object 820, an image upload object 830, a topic input object 840, a purchase log information input object 850, a public / private selection object 860, and / or a content item generation object 870. Users can upload titles, comment content, and / or images related to product reviews via the title input object 810, the comment content input object 820, and / or the image upload object 830.

[0091] In one embodiment, terminal 120 may receive topics related to the content items being written via content item generation screen 800. Terminal 120 may input topics (e.g., today's spring outfits) via topic input object 840.

[0092] The purchase log information input item 850 can be used to search and select purchase logs of goods purchased by users of terminal 120 through e-commerce platforms. Users can use the purchase log information input item 850 to find and add goods they have purchased through e-commerce platforms. For example, a user can select purchase logs for a dress and a handbag purchased through e-commerce platform A. Furthermore, the image can be a photo of the user wearing the dress and handbag purchased through e-commerce platform A, and the review content can also be related to the dress and handbag. In this way, users can write more than two product reviews in one content item. Therefore, users can conveniently write multiple product purchase reviews in one content item without having to generate separate content items for each purchased product.

[0093] The option to select whether to disclose or not is to set the scope of disclosure for the content items.

[0094] In one embodiment, terminal 120 may receive the composition of content items via content item generation screen 800, the content items corresponding to all of the selected two or more purchased items. For example, terminal 120 may receive user input on content item generation object 870.

[0095] In one embodiment, terminal 120 may transmit information about content items to server 110, the content items being compiled in a manner that corresponds to all two or more selected purchased items. The information about the content items may include information received through title input object 810, comment content input object 820, image upload object 830, topic input object 840, purchase log information input object 850, and / or public / private selection object 860.

[0096] In one embodiment, server 110 may receive information on the written content items to generate content items and transmit them to terminal 120 or other terminals.

[0097] Figure 9 is a sequence diagram illustrating the method of providing product reviews by an electronic device according to various embodiments of the present invention.

[0098] In one embodiment, the electronic device can switch from the homepage of an e-commerce platform to a product review feed screen (S910). The product review feed screen may include a first object for retrieving product reviews, a second object for generating content items related to the product reviews, and a display area for the content items.

[0099] In one embodiment, the electronic device may display in a display area a plurality of content items of a plurality of products determined based on at least one of review feature information, product feature information or user preference information (S920).

[0100] In one embodiment, the electronic device may switch to a product review details screen, which corresponds to a content item selected by the user based on input among a plurality of content items (S930).

[0101] In the figures, program steps, method steps, algorithms, etc., are described sequentially, but such programs, methods, and algorithms can be configured to operate in any suitable order. In other words, the steps of the programs, methods, and algorithms described in the various embodiments of the present invention need not be performed in the order described in the present invention. Furthermore, even if some steps are described as not being performed simultaneously, such some steps may be performed simultaneously in other embodiments. Moreover, the examples of programs described in the figures do not imply that the illustrated programs exclude other variations and modifications, nor do they imply that any of the illustrated programs or their steps are essential to one or more embodiments of the present invention, nor do they imply that the illustrated programs are preferred programs.

[0102] The above method has been described through specific embodiments, but the above method can also be implemented as computer-readable code in a computer-readable recording medium. A computer-readable recording medium may include all types of recording devices that store data readable by a computer system. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage devices, etc. Furthermore, the computer-readable recording medium is distributed across a computer system connected to a network, thereby enabling the distributed storage and execution of computer-readable code. Moreover, programmers in the art to which this invention pertains can readily deduce the functional programs, code, and code segments used to implement the above embodiments. [Simplified Explanation of the Diagram]

[0031] Figure 1 is a diagram illustrating a system for providing product reviews according to various embodiments of the present invention. Figure 2 is a block diagram illustrating an electronic device according to various embodiments of the present invention. Figure 3 is a diagram illustrating a product review supply screen according to various embodiments of the present invention. Figure 4 is a diagram illustrating a homepage screen of an e-commerce platform according to various embodiments of the present invention. Figure 5 is a diagram illustrating a detailed product review screen according to various embodiments of the present invention. Figure 6 is a diagram illustrating a method for inputting a reply in a detailed product review screen according to various embodiments of the present invention. Figure 7 is a diagram illustrating a method for determining a plurality of content items based on a search query according to various embodiments of the present invention. Figure 8 is a diagram illustrating a method for generating content items by means of a content item generation screen according to various embodiments of the present invention. Figure 9 is a sequence diagram illustrating a method for providing product reviews using an electronic device according to various embodiments of the present invention.

Claims

1. A method for providing product reviews, implemented via an electronic device, comprising the following steps: switching from the homepage of an e-commerce platform to a product review provisioning screen, the product review provisioning screen including a first object for retrieving product reviews, a second object for generating content items related to the product reviews, and a display area for the content items; displaying in the display area a plurality of content items for a plurality of products determined based on at least one of review feature information, product feature information, or user preference information; and switching to a product review detailing screen, the product review detailing screen corresponding to content items selected by the user based on the plurality of content items; and the content items including at least one of images, topics, review content, the account that generated the content items, review scores, the number of likes on the review, or the number of replies to the review, wherein displaying the plurality of content items includes: When the first content item corresponding to the first product is not on sale at a specific point in time, it is determined that the first content item is excluded from the plurality of content items and is not displayed in the display area; and when the second content item corresponding to the second product is on sale at that specific point in time, it is determined that the second content item is included in the plurality of content items and is not displayed in the display area.

2. The method of claim 1 further includes the following steps: transmitting a search query received via the first object to a server, the search query including topics related to the content items; receiving from the server a plurality of content items determined based on a mapping table and the search query, the mapping table including mapping relationships between content items and keywords related to the topics; and displaying the received plurality of content items in the display area.

3. The method of request item 2, wherein the above mapping table stores the mapping relationship between the above keywords extracted from the above content items and the above content items.

4. The method of claim 1 further includes the following steps: displaying a recommended search query in response to user input on the first item, the recommended search query indicating a topic related to the product review.

5. The method of claim 1 further includes the following steps: in response to user input on the second object, switching from the product review supply screen to a content item generation screen; receiving selections of two or more purchased products on the content item generation screen, the two or more purchased products being purchased by the user corresponding to the electronic device through the e-commerce platform; receiving the compilation of content items on the content item generation screen, the content items corresponding to all of the selected two or more purchased products; and transmitting the information of the content items to a server, the content items being compiled in a manner corresponding to all of the selected two or more purchased products.

6. The method of request item 5 further includes the following steps: receiving and editing topics related to the content item by generating a screen from the above-mentioned content item.

7. The method of Request 1, wherein the above-mentioned comment feature information includes at least one of the following: the number of images included in the above-mentioned content items, comment score, number of likes on comments, number of replies to comments, number of views, or number of goods purchased through the above-mentioned content items.

8. The method of claim 1, wherein the aforementioned product feature information includes at least one of whether the product corresponding to the aforementioned content item is on sale at that particular point in time, or the purchase price of the product corresponding to the aforementioned content item and the sales price of the aforementioned product at that particular point in time.

9. The method of request item 1, wherein the aforementioned user preference information includes at least one of the user's purchase log information or content item selection log information.

10. The method of claim 9, wherein the plurality of content items includes at least one of the following: a third content item corresponding to a product, i.e., having a similarity of at least a fixed benchmark to the category of a product purchased by the user based on the purchase log information; a fourth content item corresponding to a product, i.e. having a price within the price range of the user's preferences determined based on the purchase log information; a fifth content item having a similarity of at least a fixed benchmark to a content item selected by the user based on the content item selection log information; or a sixth content item corresponding to a product, i.e., having a similarity of at least a fixed benchmark to a product purchased by the user through the aforementioned content item based on the purchase log information.

11. The method of claim 1 further includes the following steps: displaying at least one of the above-mentioned image, the above-mentioned topic, the above-mentioned comment content, the above-mentioned account, the above-mentioned comment score, the above-mentioned number of likes or comments on the above-mentioned product review details screen.

12. The method of Request 1, wherein the above-mentioned product review details screen includes at least one of a third item, a fourth item, a fifth item, or a sixth item, wherein the third item is an input field for replying, the fourth item is an instruction to receive a subscription request for the content item generated by the above-mentioned account, the fifth item is an option to purchase the product corresponding to the above-mentioned content item, and the sixth item is an option to purchase the product together through a community generated around the above-mentioned content item.

13. The method of claim 12 further includes the steps of: receiving user input on the fourth object; and transmitting the subscription request to a server, the subscription request being for the user of the electronic device to receive content items generated by the account.

14. The method of request item 13 further includes the following steps: in response to user input to an object for displaying subscribed content items, displaying in the display area the content items generated by the account to which the user has requested to subscribe.

15. An electronic device comprising: processor; and memory, which stores commands configured to be executed by the processor; the electronic device is configured such that, when the commands are executed by the processor, the processor performs the method as described in any one of claims 1 to 14.

16. A non-transitory computer-readable recording medium that records a computer program for execution by a processor, the computer program being configured to cause the processor to perform any one of claims 1 to 14.

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