Apparatus, method, and recording medium for displaying video on a web page

Abstract

This invention proposes an apparatus for displaying video on a webpage. The apparatus can be configured to: receive a connection request from a user terminal for a product description page of a target product for an e-commerce service; generate first webpage information in response to the connection request; the first webpage information causes representative objects to be displayed on the product description page, including resource identifiers of objects registered corresponding to the target product; and transmit the first webpage information to the user terminal. The registered objects may include at least one video and at least one still image. The first webpage information may include information such that a first icon corresponding to each of the at least one video and a second icon corresponding to each of the at least one still image are sequentially displayed on the product description page according to the display order of the registered objects on the product description page.

Claims

1. A method for displaying video on a product description page via an electronic device, comprising: The user terminal receives a connection request for a product description page for a target product in an e-commerce service; in response to the connection request, first webpage information is generated, which causes representative objects to be displayed on the product description page, including resource identifiers of objects registered corresponding to the target product, wherein the registered objects include at least one video and at least one still image; the representative objects among the registered objects are determined; based on the object type of the determined representative objects, the display order of the registered objects on the product description page is changed; and the first webpage information is transmitted to the user terminal, wherein the first webpage information includes the following information: causing a first icon corresponding to each of the at least one video and a second icon corresponding to each of the at least one still image to be displayed sequentially on the product description page according to the display order of the registered objects on the product description page, wherein the step of changing the display order of the registered objects on the product description page includes the following steps: When the type of the aforementioned representative object is a still image, the display order of the aforementioned registered objects on the product description page is changed in such a way that the display order of each of the aforementioned at least one still image takes precedence over the display order of the aforementioned at least one video; and when the type of the aforementioned representative object is a video, the display order of the aforementioned registered objects on the product description page is changed in such a way that the display order of each of the aforementioned at least one video takes precedence over the display order of the aforementioned at least one still image.

2. The method of request item 1, wherein the first webpage information includes the following information: Upon receiving first user input that selects a first icon corresponding to a specific video in at least one of the above videos, the specific video is displayed on the product description page and played.

3. The method of request item 1, further comprising: Identify a representative video among the at least one video; and determine the display order of the representative videos on the product description page in such a way that the representative video is displayed after the representative object on the product description page.

4. The method of claim 3, wherein the step of determining the representative video comprises the following steps: determining the representative video among the at least one video based on at least one of the following: a video that is relevant to the target product, the cumulative playback time of the e-commerce service user on the video, and the registration order of the seller on the video.

5. The method of claim 1, wherein the step of determining the representative object includes the following steps: determining the representative object among the registered objects based on at least one of the following: the relevance of the object to the target product, the order in which the seller registered the object, the category of the target product, and the user's visual sensitivity.

6. As in Request 5, wherein the higher the user's video sensitivity, the earlier the display order of at least one video is, and the user's video sensitivity is calculated based on the average time or ratio of the user's viewing and listening to video when purchasing goods.

7. The method of claim 1 further includes the following steps: obtaining a second user input from the user terminal, the second user input being a selection of an object displayed on the product description page; and generating second webpage information upon obtaining the second user input, the second webpage information causing the selected object to be displayed on a content details page including a resource identifier corresponding to the object registered for the target product.

8. The method of request item 7, wherein the display order of the registered items on the above-mentioned product description page is different from the display order of the registered items on the above-mentioned content details page.

9. As in request item 7, wherein the aforementioned content details page includes a classification interface for categorizing the registered objects according to object type, the classification interface including: A video tag is used to display video on the aforementioned content details page; and a still image tag is used to display still images on the aforementioned content details page.

10. The method of claim 9, wherein the second webpage information includes the following information: when the user selects the video tag, the display order of the at least one video in the content details page is changed to take precedence over the display order of the at least one still image, and the video with the highest display order among the at least one video is displayed on the content details page.

11. The method of claim 10, wherein the second webpage information includes the following information: When the video that appears last in the display order of the at least one video is displayed on the content details page, the still image that appears first in the display order of the at least one still image is displayed on the content details page based on the sliding input from the user to display the next object.

12. An electronic device comprising: One or more processors; and one or more memories storing instructions for execution by the one or more processors; and the electronic device is configured to, when executing the instructions, cause the one or more processors to perform the method of any one of claims 1 to 11.

13. A non-transitory computer-readable recording medium recording instructions that, when executed by one or more processors, cause the one or more processors to perform actions, the instructions being configured to cause the one or more processors to perform the method as described in any one of claims 1 to 11.

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