Advertising delivery system applied to social platform

Abstract

This invention discloses an advertising delivery system for a social media platform. The social media platform includes a server, and the advertising delivery system includes an electronic device and a database. The electronic device is coupled to the server and automatically creates a plurality of advertising audience packages from audience information obtained when a user sells goods on the social media platform. The database is coupled to the electronic device and stores these advertising audience packages; wherein, the electronic device selects at least a portion of the advertising audience packages from the database according to an advertising delivery instruction, and delivers advertisements on the social media platform according to the selected advertising audience packages.

Claims

1. An advertising delivery system for a social media platform, the social media platform including a server, the advertising delivery system comprising: An electronic device coupled to the server automatically creates a plurality of advertising audience packages from audience information obtained when a user sells goods on the social media platform; and a database coupled to the electronic device, which stores the advertising audience packages; wherein the electronic device selects at least a portion of the advertising audience packages from the database according to an advertising delivery instruction, and delivers advertisements on the social media platform according to the selected advertising audience packages.

2. The advertising delivery system as described in claim 1, wherein the database is a local database or a cloud database.

3. The advertising delivery system as described in claim 1, wherein the electronic device obtains from the server the login information, commenter information, order information, checkout information, and repeat purchase information entered by consumers when selling goods on the social media platform, in order to automatically build such advertising audience packages.

4. The advertising delivery system as described in claim 3, wherein the electronic device periodically updates the advertising audience packages in the database based on data from the server.

5. The advertising delivery system as described in claim 1, wherein the advertising audience packages include a viewing audience package, an interactive audience package, a purchasing audience package, a closing audience package, and a repeat purchase audience package.

6. The advertising delivery system as claimed in claim 1, wherein the electronic device includes a user interface, and after an advertisement is delivered on the social media platform, the electronic device also presents a marketing funnel analysis result and the number of advertising audience members and their changing trends to the user on the user interface based on the selected advertising audience package.

7. The advertising delivery system as claimed in claim 1, wherein the electronic device includes a user interface, and after an advertisement is delivered on the social media platform, the electronic device presents to the user interface cost per click, cost per thousand impressions, click-through rate, return on investment, number of purchases, purchase amount, number of impressions or touches, or a combination thereof.

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