System for facilitating online promotions

Abstract

A system for facilitating online marketing includes a marketing platform host and an application interface gateway connecting the host and clients. The marketing platform host provides a backend interface for setting marketing campaign content, including activity type and list source. When the list source is set to a bound marketing ID, the marketing platform host automatically retrieves the latest list from the self-service marketing platform at a preset frequency and updates it to a valid list. Clients obtain marketing campaign content through the application interface gateway and display it in a task wall interface, categorized by activity type. When a client triggers a marketing campaign, the system instantly verifies whether the user is on the valid list through a qualification check module and responds accordingly. This achieves the technical effects of automated list synchronization, optimized campaign presentation interface, and precise qualification control.

Claims

1. A system for facilitating online marketing, comprising: a marketing platform host; and an application interface gateway connecting a client and the marketing platform host; wherein: The marketing platform host provides a backend interface for setting up marketing campaign content. The marketing campaign content includes at least one campaign type and one list source. When the list source is set to be bound to a marketing number, the marketing platform host automatically obtains the latest list corresponding to the marketing number from an autonomous marketing platform at a preset frequency and updates it to a valid list for the marketing campaign content. The client calls and obtains the marketing campaign content through the application interface gateway and displays the marketing campaign content in a task wall interface of the client according to the campaign type. When the client triggers the marketing campaign content on the task wall interface, a qualification verification module confirms whether the user corresponding to the client is in the valid list and responds accordingly with the corresponding operation result.

2. The system for facilitating online marketing as described in Request 1, wherein the client is a mobile banking application or an online banking web interface.

3. The system for facilitating online marketing as described in Request 1, wherein the activity type includes an activity coupon and a discount coupon, and the task wall interface displays the marketing activity content in the corresponding section based on the activity type.

4. The system for facilitating online marketing as described in Request 1, wherein after obtaining the latest list, the marketing platform host further performs difference comparison and deduplication on the latest list, and performs version management to update it to the valid list.

5. The system for facilitating online marketing as described in Request 1, wherein the marketing platform host further automatically enables the publication of the marketing campaign content and triggers the marketing platform host to perform list synchronization based on an activity period or cycle set in the marketing campaign content.

6. The system for facilitating online marketing as described in Request 1, wherein when the task wall interface loads and the client triggers the marketing campaign content, the marketing platform host automatically collects an impression event and a click event, and compiles them into a campaign performance report.

7. The system for facilitating online marketing as described in claim 1, wherein when the eligibility verification module confirms that the user is on the valid list, the application interface gateway guides the client into a task flow; and when the user is not on the valid list, a prompt message is sent back to the client.

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