3D advertising device

Abstract

Disclosed herein is an advertising device for physical 3-D products being displayed in motion and circulated in the device using a real product dynamic display. The device demonstrates circulation of the products in 3-D form, either in a continuous or in intermittent circulation of real or dummy products in the form of liquid, semi-liquid, powder, paste, granules and solids form using different circulation mechanisms. The circulating mechanisms uses pumping, motor, vacuum suction and / or conveyor systems, belts, wire ropes and pulley systems, or such other circulating mechanisms in an advertising setup. The device provides a real life 3D display of the mentioned products as they move in a cycle through the delivery mechanism creating a 3D display of the mentioned products.

Description

[0001] PATENT DESCRIPTION

[0002] Title: 3D Advertising Device

[0003] Technical Field

[0004] The invention relates to the field of advertisement and in particular, to a 3D advertising device which uses real or dummy physical products in three dimension form such as liquids, semi-liquids, powder, granules, solids circulating in dynamic motion either continuously or in an intermittent process and uses steam or vapor to enhance the effects of the circulating product using different circulating mechanisms that utilizes pumps, vacuum systems, motors, conveyors or a combination of different mechanisms to create a novel and immersive experiences that leads to increased audience engagement.

[0005] Background

[0006] There are known 3D advertising display apparatus. These include WO / 2018 / 214405 by LI, Hanzhao of 25-05-2017 discloses a three-dimensional advertising display board, comprising a hollow cylinder. A top portion of the cylinder is provided with an LED lamp, and a peripheral side face of the top portion of the cylinder is symmetrically provided with two extension windows. An inner portion of the cylinder is provided with a first rotating electric motor and a second rotating electric motor. A first rotating electric motor is connected to a first light guide plat, and second rotating electric motor is connected to a second light guide plate. By providing light guide plates which flips up and down in a cylinder, pixels which is virtually complemented, virtual processing that is effectively performed on a transition between two pixels, thereby improving the visual effect of three-dimensional display.

[0007] WO / 2019 / 224589 by Gallage, Harsha Kumara of 25-05-2018 discloses a three-dimensional (3D) collapsible advertising display which is adapted to replicate any product or packaging of a product for advertising purposes, with low manufacturing cost. This display is very light in weight and easily mountable even on a vehicle for mobile advertising or is permanently fixed in any location. It is developed in many different shapes and sizes. The skeleton of the advertising display is made by means of either of two special molding mechanisms. A skeleton made as such is wound by a flexible wire to build a wire frame which is wrapped up with a jacket with pre-printed advertising material on it. Depending on the size of the intended display the molding method and the devices varies. The three- dimensional displays are collapsible for the ease of storage and transportation.

[0008] Visual effects (VFX) in 3D animation is the process of creating various effects, such as explosions, fire, smoke, water simulations, creature animations, and more in computer-generated imagery (CGI). Applying VFX in 3D animation requires a combination of artistic skills, technical knowledge, and expertise in VFX software. VFX artists bring to life extraordinary or impossible scenarios that cannot be achieved practically.

[0009] However, there is no 3-D advertising device which uses real or dummy physical products in 3-D form such as liquids, semi-liquids, powder, granules, solids circulating in dynamic motion either continuously or in an intermittent process prior art of the product being displayed as proposed in the present invention.

[0010] Object of Invention

[0011] The main object of the present invention is to provide an advertisement device that uses real or dummy three dimension product being displayed.

[0012] The other object is to provide a product being circulated in the 3D advertising device using a real product dynamic display.

[0013] The other object is to provide a liquid, semi-liquids, powders, paste, granules and solid products being circulated in the advertising device using a real product dynamic display which is enhanced further using steam and vapour.

[0014] SUMMARY OF THE INVENTION

[0015] The invention relates to the field of advertisement and in particular, to a 3-D advertising device which uses real or dummy products being displayed and circulated in the device. The mechanism of circulation utilises pumps, vacuum systems, motors, conveyors or a combination of different mechanisms to create a dynamic display. The advertised product is in the form of a liquid, semiliquids, powders, paste, granules and solid products and is enhanced by use of steam, mist or vapour.

[0016] The device uses a cycle mechanism so that the product is displayed continuously or intermittently using a timed system. The device is customized for various types of products and also for different types of advertising environments.

[0017] Brief Description of the Figures

[0018] Figure 1 shows an isometric view of one embodiment of the 3D advertising device which displays liquids, semi liquid and paste products in motion.

[0019] Figure 2 shows an isometric view of one embodiment of the advertising device which displays powders or granules in motion. Figure 3 shows an isometric view of one embodiment of the advertising device which displays solid products in motion.

[0020] DESCRIPTION

[0021] In the following detailed description of the invention, numerous details, examples, and embodiments of the invention are described. However, it will be clear and apparent to those knowledgeable in the field that the invention is not limited to the embodiments set forth and that the invention is adapted for a wider range of applications.

[0022] In this description, the terms “comprising,” “including,” “containing,” “characterized by,” and grammatical equivalents thereof are inclusive or open-ended terms that do not exclude additional, un-recited elements or method acts, but also include the more restrictive terms “consisting of’ and “consisting essentially of’ and grammatical equivalents thereof. As used herein, the term “may” with respect to a material, structure, feature or method act indicates that such is contemplated for use in implementation of an embodiment of the disclosure and such term is used in preference to the more restrictive term “is” so as to avoid any implication that other, compatible materials, structures, features and methods usable in combination therewith should or must be, excluded.

[0023] The singular forms “a,” “an,” and “the” are intended to include the plural forms as well, unless the context clearly indicates otherwise. The term “and / or” includes any and all combinations of one or more of the associated listed items. As used herein, relational terms, such as “first,” “second,” “top,” “bottom,” “upper,” “lower,” “over,” “under,” etc., are used for clarity and convenience in understanding the disclosure and do not connote or depend on any specific preference, orientation, or order, except where the context clearly indicates otherwise. In this descriptions, the words “figure”, “drawing”, “diagram” and “illustrations” are used interchangeably.

[0024] Currently, 3D advertisements utilize digital visual systems such as advanced led technologies and software to simulate or display a three-dimension advertisement which is different to the three- dimension advertisement device which uses real or dummy physical products in three-dimension form such as liquids, semi-liquids, powder, granules, solids circulating in dynamic motion either continuously or in an intermittent process and uses steam, mist or vapour to enhance the effects of the circulating product using different circulating mechanisms that utilises pumps, vacuum systems, motors, conveyors pulley mechanism, belts, chain, wire ropes or a combination any. The device uses cycle mechanisms to continuously display a product or uses a timed mechanism to display the product that is incorporated within the device.

[0025] The device generally comprises of a housing, product advertising area, lighting, product circulation mechanisms, valves for regulating product flow, product collection container, packaged product container, switch and timer, tubes, dummy or real circulating product and extra advertising area.

[0026] The advertising device provides a three-dimension product such as liquid, semi-liquid, power, paste, granules or solid products that is further enhanced by injecting steam or vapour. This produces special effects flowing in motion continuously creating a three-dimension advertisement display or intermittently e.g. for a juice advertisement company. The 3-D advertising consist of a liquid resembling the real juice flowing out of the branded packaged product container into a collection container such as a drinking glass container that has an exit for liquid which will then be recirculated back using pumps and a network of pipes and flow control valves, creating a physical 3-D visualization of the juice flowing. The device shows a realistic movement of the product being advertised in three dimension and provides a strong visual impression.

[0027] The housing of the device is made of but not limited to either one or a combination of the following. Metal plate, Celuka board, forex board, flute board, polycarbonate, or plastic wood, molded plastic, timber, wood or MDF board, motor molded housing, Aluco board, ABS sheets, acrylic / Perspex, fibre glass, glass, ceramic or cast clay.

[0028] The housing finishing be either or a combination of the following; spray paint, brush painting, powder coating, enamel coating, vinyl sticker, natural look of the housing material used.

[0029] The 3D Advertising device comprise a housing that is fabricated to the design and shape agreed upon with the specific client. Therefore, the shape and appearance varies even as the technical principle remains the same. The product circulating mechanism consisting of any or a combination of pumps, suction, vacuum mechanisms, century systems, motors, conveyors, belts, chains, wire ropes, pulley system.

[0030] If the mock up liquid is coffee for instance, the mock up liquid is given an equivalent coffee color. The device circulating mechanisms also incorporates tubing and piping that facilitate the flow of the mock-up liquid or semiliquid product and valves for regulating the speed of the product flow.

[0031] A self-regulating stopper or restrictor for the flow of the liquid or any other product is installed in the device. There is a dummy or real collection container applicable for the product being advertised. For example, an advertisement for liquid coffee utilizes a cup as the collection container, in the case of a liquid juice advertisement a glass is utilized as the collection container. and. The cup or glass is a real item or a model dummy. The collection container is provided with a hole or vent to facilitate the liquid or product to move through the collection container to the circulation mechanism and back into the branded packaged product container. Other dummy accessories can be used to enhance the visual effects. The accessories will depend with the nature of the product being advertised. These include accessories such as dummy ice cubes for cold drinks. A timed liquid warming or stirring chamber is installed for liquids to ensure smooth flow of the products.

[0032] In Fig. 1, the embodiment for the device advertises liquids, semi -liquids and paste products shows the main components of one embodiment of the 3D advertising device. (1) is the extra product branding area, to enhance visibility of the brand being advertised. (2) is the lighting fixtures or led lights to provide illumination, (3) is the device housing that consists of all the components combined (4) is the clear front protection such as glass, Perspex, abs or acrylic protection that acts as a transparent protection display, (5) is the product collection container for collecting the circulating product. (6) is the electrical switch and timer for powering the device and providing timed flow of the product being circulated. (7) is the branded product dispensing container. (8) is the device attachment member used for mounting. (9) is the product flow pipe network for recirculating the product (10) is the control valves, pump and motors or vacuum, venturi system used to recirculate the product (11) shows the product such as liquid, semi-liquid or paste in motion.

[0033] In Fig. 2, the embodiment for the device advertises powder or granule products. The device uses the same principle as the embodiment for liquid products where the advertised product circulates within the device. The device for advertising powder or granule products uses a mechanism that pumps or vacuums the product or uses a conveyor or a combination of pumping, vacuuming and conveying the product from the collection container, then circulates it to the branded product dispensing container.

[0034] In Fig. 2, (1) is the extra product branding area, to enhance visibility of the brand being advertised. (2) is the lighting fixtures or led lights to provide illumination, (3) is the device housing that consists of all the components combined (4) is the clear front protection such as glass, Perspex, abs or acrylic protection that acts as a transparent protection display, (5) is the product collection container for collecting the circulating product. (6) is the electrical switch and timer for powering the device and providing timed flow of the product being circulated. (7) is the branded product dispensing container. (8) is the device attachment member used for mounting. (9) is the product flow pipe network for circulating the product. (10) is the control valves, pump, motors, and or vacuum generator (11) shows the product flow as it drops through the display in motion. In Fig. 3, the embodiment for the device that advertises granules and solid products is now described. The device uses the same principle as the embodiment for liquid products where the advertised product circulates within the device. The device for advertising granules and solid products uses a mechanism that pumps or vacuums the product or uses a conveyor or a combination of pumping, vacuuming and conveying the product from the collection container, then circulates it to the top of the display and then lets it drop through the display to the collection container.

[0035] In Fig. 3, the invention shows the device in the embodiment for advertising solid products. In the figure, (1) is the extra product branding area, to enhance visibility of the brand being advertised. (2) is the lighting fixtures or led lights to provide illumination, (3) is the device housing that consists of all the components combined, (4) is the clear front protection such as glass, Perspex, abs or acrylic protection that acts as a transparent protection display, (5) is the product collection container for collecting the circulating product, (6) is the electrical switch and timer for powering the device and providing timed flow of the product being circulated, (7) is the branded product dispensing container, (8) is the device attachment member used for mounting, (9) is the product flow network which can be a conveyor, belt, chain, or rope system, (10) is the motors with gearbox or variable speed controller, (11) shows the product flow as it drops through the display, (12) is the pulley mechanism assisting in product movement.

[0036] The 3D advertising device also includes the following features. The imitation advertised product size is regulated. The solid product is provided with a guided mechanism to rotate or move the solid advertised product at a particular angle from one point to another or in a loop system. The display incorporates a motorized sliding cover that opens and closes periodically to reveal the display. The device incorporates a video or audio section to enhance the effects and may be synchronized with the flow or movement of the product being advertised.

[0037] The device is provided with the following technical components; a photo cell or a timer switch for automatic switching on and off of the device, electricity power supply connections. Solar panels for the device whose application is in open air areas, electrical automatic cut-out switches to regulate power surge, power supply converter and transformer unit to regulate the amount of direct current (DC) reaching the light emitting diode (LED) strips and or LED tubes used in the display unit.

[0038] Back or side access section for any subsequent repair works or component change required with locking system. In-built rechargeable backup batteries, charged by electricity for continued device operation in case of electricity black outs. Reflective stickers for visibility enhancement for device mounted in the open spaces. Protective bars to protect the device from damages. Floodlights to illuminate the device if placed outdoors. Ground mounted lightings illuminating the device if the device is mounted outdoors. A sound system that is commensurate with the application of the 3D advertising device. A lockable chamber to access the inbuilt component of the device.

[0039] The disclosure does not include details that are common general knowledge in the art and that a person skilled in the art would include as a matter of course.

[0040] Industrial Application

[0041] The device applies to the advertising industry. It is for use in creating physical 3-D advertisements of real or dummy products in 3-D form such as liquids, semi -liquids, powder, granules, solids circulating in dynamic motion either continuously or in intermittent process. Examples of the products for liquid advertisement could be juice or beverage advertisement, semi -liquids products advertisement could be products such as sour cream or yogurt, powder form advertisement could be products such as dried milk, paste form advertisement could be products such as toothpaste, granule form advertisement could be products such as sugar or salt granules and solid form of advertisement could be products such as chocolate bars or a pizza slice, the products advertised in these different 3-D forms such as liquids, semi-liquids, powder, paste and solid products move in a dynamic motion, continuously or intermittently, and steam, vapour or mist is used to enhance the effects of the circulating product for example in a liquid advertisement for coffee a smoke or mist generator is used to create the effect of hot coffee. The 3D billboards or advertising devices create novel and immersive experiences that leads to increased audience engagement. The 3D advertisement effects offer a unique appeal to the customer through real-time interactivity and manipulation. This results in enhanced user engagement with the product, which improves sales conversion through better experience and understanding of the product and the brand.

Claims

CLAIMS1. A 3D advertising device which uses real or dummy physical products in three-dimension form circulating in dynamic motion either continuously or intermittently using different circulating mechanisms comprising: a device housing crafted to accommodate a plurality of components; lighting fixtures or led lights fixed to the housing member for illuminating; an advertised product in different 3-D forms such as liquid, semi-liquid, powder paste; solid products designed continuously or intermittently to circulate within the device; a means for product circulation mechanism; a product collection container with an exit or vent, and a branded product dispensing container with an entrance for feeding the product and an exit for dispensing the product.

2. The 3D advertising device of claim 1, wherein the device housing has as advertised product within the circulating system network and product collection container designed to receive the product within the device designed to use real or dummy physical products in three dimension.

3. The 3D advertising device of claim 1, wherein the product is in form of a liquid, semi -liquid, powder, paste, granules or solid products that visually resembles the advertised product.

4. The 3D advertising device claim 1, wherein the device further comprises of a product display area, power switches, power operation timers, flow control valves, pressure control valves, device placement attachments, extra advertising spaces, and a clear acrylic, glass, Perspex or Acrylonitrile Butadiene Styrene (ABS) protection to cover the open space product movement area.

5. The 3D advertising device of claim 1, wherein the means for circulation mechanism is designed to create a novel and immersive experiences that leads to increased audience engagement.

6. The 3D advertising of claim 5, wherein the advertising mechanism for liquid, semi-liquid, paste products in the device uses a circulating mechanism that uses pumps, conveyor or vacuum or a combination of pumping, vacuuming and conveying the product from the product collection container to the branded product dispending container and lets it to drop through thedisplay back to the product collection container creating a three dimensional display of the product being advertised and circulated in a loop.

7. The 3D advertising device of claim 5, wherein the powder or granules are advertised by using a mechanism that pumps or vacuums the product or uses a conveyor or a combination of pumping, vacuuming and conveying the product from the product collection container, then circulates it to the branded product dispensing container and through the clear display back to the product collection container circulated in a loop.

8. A 3D advertising device comprising of pumps and motors, product control valves, real or imitation advertised 3D product, real or imitation branded product dispensing container with an entry hole or vent and an exit hole or vent, advertised product display area, real or imitation advertised product collection container which is provided with a hole / a vent, and a product collection area, wherein the said advertising device is provided with dummy accessories such as ice cubes for enhancing the visual impact.

9. A process of advertising a branded product using in 3D, comprising: a. preparing real or dummy product to be advertised; b. enabling movement of a product into the product collection container, packet or packaging; c. circulating the product between the branded product dispensing container, packet or packaging and the product collection container, and, d. enabling the product to move back to the product collection container through a clear display in a circulation cycle.

10. The process of claim 9, wherein at the step of enabling movement of a product the 3D advertising device further comprises a housing component, a lighting member, circulation mechanism and advertised product in a form of powders, comprising pumps and motors, a vacuum system, conveyor mechanism, real or imitation advertised product, real or imitation advertised product dispensing container, real or imitation advertised product display area, and a real or imitation advertised product collection container.

11. The process of claim 9, wherein at the step of circulating the product within the device, the advertised product in form of solids, the 3D advertising device uses motors, vacuum system, conveyor mechanism, belts, chain, wire ropes with a pulley mechanism and guides to move the real or imitation advertised product from the branded product dispending container through the clear display to the product collection container in loop cycles.

12. The process of claim 11, wherein the process of 3D advertising, further comprises: a. liquid warming or stirring chamber for smooth liquids that may become viscous;b. using a LED motion advertising board and a back lit branded advertising area with high LED modules or high illuminating LED tubes, and a power supply converter and transformer unit to regulate the amount of DC reaching the LED strips and or LED tubes used in the display unit; c. using a 3D or 2D branded cut out letters or shapes; d. automatic switching on and off of the device using a photo cell or a timer switch; e. regulating power surge using electrical automatic cut-out switches of the electrical power supply connections, solar panels; f. inbuilt rechargeable battery backup; and, g. using a sound system to enhance clients experience.

13. The process of claim 12, wherein the advertising device is a free standing unit placed on a flat base, hanged or mounted on another structure, has provision for holes in the housing for bolting or screwing the device onto a wall or such surfaces, and the housing is mounted on a uni-pole unit and mounted on a steel structure bill board.

14. The process of claim 12, wherein the device is provided with flow control valves, pressure control valves, vacuum system, the real or imitation advertised product circulation is regulated, and the solid product is provided with a mechanism to rotate or move at a particular angle from one point to another in the display area.

15. The process of claim 12, wherein the display area is provided with: a. a sliding cover that opens and closes periodically to reveal the three-dimension display product advertisement in motion and where the sliding cover is also an advertising space, and b. a video section that may be synchronized with the flow or movement of the product being advertised.

16. The process of claim 12, wherein the advertised product is designed to be static or dynamic.

17. The process of claim 12, wherein the 3D advertising device is designed for advertising of liquid, semi-liquid, powder, paste, granules and solid products.

18. A device for advertising branded products in 3D, comprising: an extra product advertising area attached to the device lighting fixtures in a device housing; a clear front protection component such as glass, Perspex or Acrylonitrile Butadiene Styrene; a real or imitation product collection container having a collection and storage area and an exit vent for the product being circulated and product circulation system; an electrical switch and timer fixed to the housing component;an advertised product real or imitation branded product dispensing container; a device attachment member for mounting the housing component; a product flow pipe network having liquid control valves, pump, vacuum and motors, a conveyor system having belts, chains, with a pulley system, and a speed control mechanism for controlling the speed of the moving conveyor systems such as a gearbox or a variable frequency device for speed control.

19. The 3D advertising device of claim 18, wherein; the device housing or casing is made of double walling; the advertised product is in form of liquid, semi-liquid, powder, paste, granules or solids, wherein the solid product is advertised in a circulating mechanism that enables them to rotate or move at a particular angle from one point to another; the display area is provided with a sliding cover that opens and closes periodically to reveal the 3D advertisement system and where the sliding cover is also an advertising space; the device is provided with a video section that may be synchronized with the flow or movement of the product being advertised and the advertised product is static or dynamic; the products are advertised by using circulating mechanisms of the advertised product within the device, and a. the device further comprises real or imitation of the advertised product is adjusted in size and shape.

20. The 3D advertising device of claim 19, wherein: the powder products are advertised by using a circulating mechanism that uses pumps, conveyor or vacuum or a combination of pumping, vacuuming and conveying the product from the product collection container to the branded product dispensing container and is guided through the display back to the product collection container, and the solids and granule are advertised by using a mechanism that pumps or vacuums the product or uses a conveyor mechanism, belts, chain, wire ropes with a pulley mechanism or a combination of any systems with speed control gearboxes, motors, variable frequency drives for speed control, to move the product from the branded product dispensing container through the clear display area to the product collection container in a loop cycle.

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