Content display method and apparatus, medium, device, and computer program product

By displaying the historical content display area on the content application startup page, users can quickly find and continue to play content that was not played last time, solving the problem of content playback interruption caused by users due to interruption, and improving operation efficiency and user satisfaction.

WO2025066552A1 Publication Date: 2025-04-03TENCENT TECHNOLOGY (SHENZHEN) CO LTD
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Patent Information

Application Number
PCT/CN2024/109732
Authority / Receiving Office
WO · WO
Patent Type
Applications
Current Assignee / Owner
Priority Date
2023-09-28
Filing Date
2024-08-05
Publication Date
2025-04-03

AI Technical Summary

Technical Problem

Users are interrupted for various reasons when watching or listening to digital content, resulting in the content not being played. The next time they open the playback software, they need to go through tedious operations to find the playback record and continue playing. The operation is complicated and the interaction is inefficient.

Method used

Provides a content display method. When the content application is started, the display application launch page is displayed. The page includes the promotion content screen of the target promotion object and the historical content display area. Display the information related to the target content that has not been displayed during the historical time period in the historical content display area, and display the prompt information associated with the target promotion object. In response to interactive operations on the historical content display area, the content page is displayed, and the content page includes the content display area and the promotion area. The target content is displayed in the content display area based on the historical display progress of the target content, and the promotion content of the target promotion target is displayed in the promotion area.

Benefits of technology

Help users quickly return to previously unfinished content, reduce the complexity of user operations, improve interaction efficiency, avoid resource waste caused by cumbersome operations, and improve user satisfaction and retention rate of content applications.

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Abstract

A content display method, executed by an electronic device, and comprising: when a content application is started, displaying an application startup page, the application startup page comprising a promoted content picture of a target promoted object and a historical content display region (201); in the historical content display region, displaying information related to target content that has not been displayed on the content application within a historical time period, and displaying reminding information associated with the target promoted object, the reminding information being used for reminding to continue to watch the target content (202); in response to an interactive operation on the historical content display region, displaying a content page, the content page comprising a content display region and a promotion region (203); in the content display region, displaying the target content on the basis of the historical display progress of the target content (204); and in the promotion region, displaying promoted content of the target promoted object (205).
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