Dynamic user-tracking digital signage system and method

WO2026064706A1PCT designated stage Publication Date: 2026-03-26INFINITUS HOLDINGS INC
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Patent Information

Authority / Receiving Office
WO · WO
Patent Type
Applications
Current Assignee / Owner
Filing Date
2025-09-22
Publication Date
2026-03-26

AI Technical Summary

Technical Problem

Current digital signage systems fail to engage audiences by not tailoring content to individual users' interests or demographics, lack real-time adaptability to audience changes, and lack analytics capabilities for effective advertising strategies.

Method used

A dynamic user-tracking digital signage system that uses a phased array antenna and signal processing to locate and analyze wireless devices, determining their movement and preferences, and selects advertisements based on group localization and velocity, employing algorithms like AoA, Kalman filter, and JPDA for precise tracking, and integrates with a cloud-based system for real-time ad selection.

Benefits of technology

Enables personalized and timely advertisement delivery, optimizing advertising strategies by accurately tracking user movements and preferences, enhancing engagement and relevance of displayed content.

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Abstract

A method includes receiving, via a phased array antenna, signals from one or more wireless devices, determining a location and a movement of each of the one or more wireless devices, and selecting an advertisement from a database of advertisements for display by a digital signage device based on whether the one or more wireless devices are in a first group that is localized within a particular radius, whether the one or more wireless devices are in a second group that is not localized within the particular radius, and, if at least one of the one or more wireless devices is not in the first group or the second group, whether the at least one of the one or more wireless devices is moving faster than a threshold velocity relative to the digital signage device.
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