Data trading platform for trading online activity record data of user and operating method thereof

Abstract

A platform for trading data related to online activity records of a user, according to an embodiment of the present invention, may comprise: an affiliate module that may be affiliated with an online company terminal that provides online activity record data of the user; a data collection module that collects the online activity record data of the user in real time according to whether the user agreed to the trading of the online activity record data; a data classification and matching module that classifies the collected online activity record data by category and matches the classified data with a terminal of a target purchaser who is a prospective buyer; and a profit-sharing module that distributes a portion of data trading fees, paid by the matched terminal of the target purchaser, to the user and the online company, and allows the platform to keep the remaining profit.

Description

Data trading platform for trading user's online activity record data and method of operating the same

[0001] The present invention relates to a data trading platform for trading user online activity record data and a method for operating the same.

[0002] It is recognized as an important resource that provides information.

[0003] Records of users' online activity can be collected in various forms, including internet search history, web page visit records, application usage data, online shopping records, and social media activity. This data serves as a valuable asset for identifying individual preferences, interests, and consumption patterns, and can be utilized in advertising, marketing, and research and development.

[0004] However, in order to trade or utilize such data, users must be able to clearly exercise their right to consent to the use of their data, and it is important to ensure transparency in data usage and establish a clear structure regarding data ownership.

[0005] Existing data collection and trading methods are primarily operated by centralized companies, making it difficult for users to directly participate in revenue sharing regarding the utilization of their data. Furthermore, there was a possibility of privacy infringement issues arising from the exposure of users' personally identifiable information during data trading.

[0006] Against this backdrop, there is a growing need for platforms that allow users to safely and transparently manage their online activity records and directly participate in the profits generated from trading them.

[0007] The technical problem that the present invention aims to solve is to provide a platform that can safely and efficiently trade users' online activity record data.

[0008] Furthermore, the technical problem that the present invention aims to solve is to provide an efficient data revenue distribution mechanism that allows users to clearly choose whether to consent to the trading of their online activity record data, establishes a structure in which the user who provides the data and the online company that cooperated in data collection receive a fair distribution of profits, and the platform takes the remaining profits.

[0009] Furthermore, the technical problem that the present invention aims to solve is to improve the efficiency and accuracy of the data purchasing process by collecting users' online activity record data in real time for transaction purposes, and efficiently classifying and matching it into categories that buyers require.

[0010] Furthermore, the technical problem that the present invention aims to solve is to support users and online businesses in securing transparency and improving the platform usage experience by analyzing data transaction history and visually providing transaction details and profit distribution patterns.

[0011] A data trading platform for a user's online activity record according to one embodiment of the present invention may include: an affiliate module capable of being affiliated with an online business terminal that provides the user's online activity record data; a data collection module that collects the user's online activity record data in real time depending on whether the user consents to the transaction of the online activity record data; a data classification and matching module that classifies the collected online activity record data by category and matches it with a target buyer terminal who is a prospective buyer; and a revenue distribution module that distributes a portion of the revenue from the data transaction cost paid by the target buyer terminal to the user terminal and the online business terminal, and allows the platform to own the remaining revenue.

[0012] In addition, an affiliate module according to one embodiment of the present invention can generate and provide an affiliate mark that allows checking the affiliate status through linkage with a website or application provided by an online business terminal.

[0013] In addition, a data collection module according to one embodiment of the present invention can verify in advance whether consent to a transaction has been given and collect only online activity record data excluding the user's personal information.

[0014] In addition, a data classification and matching module according to one embodiment of the present invention can classify collected online activity record data by preset categories and match it with a target buyer terminal that matches the purpose of purchasing the data.

[0015] In addition, a data trading platform for a user's online activity record according to one embodiment of the present invention may further include a visual module that analyzes the transaction history of the online activity record data and visually provides the transaction patterns and profit distribution details of the data.

[0016] The platform and its operating method can provide a platform that can safely and efficiently trade user's online activity record data.

[0017] In addition, a data trading platform for a user's online activity records and a method for operating the same according to one embodiment of the present invention can provide an efficient data revenue distribution mechanism in which a user can clearly choose whether to consent to the trading of their online activity records, a structure is established in which the user who is the data provider and the online company that cooperated in data collection can receive a fair distribution of revenue, and the platform takes the remaining revenue.

[0018] In addition, a data trading platform for a user's online activity record and a method for operating the same according to one embodiment of the present invention can improve the efficiency and accuracy of the data purchasing process by collecting the user's online activity record data in real time for trading purposes, and efficiently classifying and matching it into categories that require buyers.

[0019] In addition, a data trading platform for a user's online activity record and a method for operating the same according to one embodiment of the present invention can support users and online businesses in securing transparency and improving the platform usage experience by analyzing data trading history and visually providing transaction details and profit distribution patterns.

[0020] FIG. 1 is a drawing of a data trading platform regarding a user's online activity record according to one embodiment of the present invention.

[0021] FIG. 2 is a diagram relating to an affiliate process according to one embodiment of the present invention.

[0022] FIG. 3 is an example of a screen regarding consent to the transaction of online activity record data according to one embodiment of the present invention.

[0023] FIG. 4 is a diagram relating to the classification of online activity record data by category according to one embodiment of the present invention.

[0024] FIG. 5 is a flowchart relating to a method of operating a data trading platform regarding a user's online activity record according to one embodiment of the present invention.

[0025] Hereinafter, various embodiments of the present invention will be described in detail with reference to the attached drawings so that those skilled in the art can easily implement the present invention. The present invention may be embodied in various different forms and is not limited to the embodiments described herein.

[0026] To clearly explain the present invention, parts unrelated to the explanation have been omitted, and the same reference numerals are assigned to identical or similar components throughout the specification. Accordingly, the reference numerals described above may also be used in other drawings.

[0027] Furthermore, the size and thickness of each component shown in the drawings are depicted arbitrarily for convenience of explanation, and thus the present invention is not necessarily limited to what is illustrated. Thickness may be exaggerated in the drawings to clearly represent various layers and regions.

[0028] Furthermore, the expression "identical" in the explanation may mean "substantially identical." In other words, it may be an identicality to the extent that a person with ordinary knowledge would accept it as identical. Other expressions may also be those in which "substantially" has been omitted.

[0029] Furthermore, when a part in the description is described as 'including' a certain component, this means that, unless specifically stated otherwise, it does not exclude other components but may include additional components. As used in this specification, 'part' refers to a unit that processes at least one function or operation, and may, for example, mean software, FPGA, or hardware components. The function provided by the 'part' may be performed separately by multiple components or integrated with other additional components. The 'part' in this specification is not necessarily limited to software or hardware, and may be configured to reside in an addressable storage medium or configured to run one or more processors. Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

[0030] FIG. 1 is a drawing of a data trading platform regarding a user's online activity record according to one embodiment of the present invention.

[0031] A data trading platform (1) for a user's online activity record according to one embodiment of the present invention may include an affiliate module (10), a data collection module (11), a data classification and matching module (12), a revenue distribution module (13), and a visualization module (14).

[0032] However, to operate a data trading platform (1, hereinafter referred to as the platform) regarding a user's online activity records, it may include fewer or more components than the components shown in FIG. 1.

[0033] The platform (1) can perform wireless data communication with a user terminal (2), an online business terminal (3), and a buyer terminal (4) through a network (not shown).

[0034] The partnership module (10) may be affiliated with an online company (or an online company terminal (3)) that provides the user's online activity record data ('b'). Specifically, the platform (1) may be affiliated with an online company terminal (3) that supports the user's online activity through a website or application.

[0035] At this time, the partnership module (10) can generate a partnership mark ('d') that can check the partnership status and provide it to the online business terminal (3).

[0036] The affiliate mark ('d') provided by the affiliate module (10) can be displayed together on the screen of a website or application provided by the online business terminal (3).

[0037] The data collection module (11) can collect the user's online activity record data ('b') in real time depending on whether the user consents to the transaction of the online activity record data ('b').

[0038] Specifically, the data collection module (11) can collect online activity record data ('b') of a user in real time from an affiliated online company terminal (3).

[0039] At this time, whether the data collection module (11) collects the online activity record data ('b') can be determined based on whether the user consents to the transaction of the online activity record data ('b') ('a').

[0040] For example, if data ('a') containing non-consent to transaction of online activity record data ('b') is provided from the user terminal (2), the data collection module (11) may not collect online activity record data ('b') for the user from the online business terminal (3).

[0041] Alternatively, if data ('a') containing consent to trade online activity record data ('b') is provided from the user terminal (2), the data collection module (11) can collect online activity record data ('b') for the user in real time from the online business terminal (3).

[0042] That is, the data collection module (11) can check in advance whether the user consents to the transaction ('a') of the user's online activity record data ('b'). At this time, sensitive personal information of the user (e.g., name, resident registration number, phone number, etc.) may be excluded from the online activity record data ('b') collected by the data collection module (11).

[0043] The data classification and matching module (12) can classify the collected online activity record data ('b') by category and match it with a target buyer who is a prospective buyer.

[0044] Specifically, the data classification and matching module (12) may have an algorithm pre-programmed for classifying online activity record data ('b') into pre-set categories.

[0045] The data classification and matching module (12) can classify online activity record data ('b') by pre-set categories using the algorithm.

[0046] At this time, data transaction costs for each online activity record data ('b') may be set. Data transaction costs for each online activity record data ('b') may be set in advance by the administrator or may vary according to the pricing policy of the platform (1).

[0047] Meanwhile, on the platform (1), there may be multiple buyers who wish to trade online activity record data ('b') and have already registered as members.

[0048] The data classification and matching module (12) can match target buyers who are prospective buyers of the corresponding online activity record data ('b') classified by category.

[0049] Various online activity record data ('b') classified by category can be displayed on the platform (1) along with data transaction costs ('e').

[0050] A buyer (or buyer terminal (4)) who has accessed the platform (1) can view online activity record data ('b') classified by category and can trade the online record data ('b') by paying a data transaction fee ('e').

[0051] The revenue distribution module (13) can distribute a portion of the revenue ('h', 'd') of the data transaction costs ('e') paid by the target buyer to the user terminal (2) and the online business terminal (3). Additionally, it can control the remaining revenue so that the platform (1) owns it.

[0052] Specifically, when the data transaction cost ('e') is paid by the target buyer (or buyer terminal (4)), the revenue distribution module (13) may directly pay a portion of the revenue ('h') to the user terminal (2) according to the pricing policy. Alternatively, the revenue distribution module (13) may provide the portion of the revenue ('h') to the user terminal (2) through the online business terminal (3) ('c').

[0053] Additionally, the revenue distribution module (13) can pay a portion of the revenue ('d') to the online business terminal (3) according to the pricing policy. The remaining revenue can be controlled so that the platform (1) can own it.

[0054] The visualization module (14) can analyze the transaction history of online activity record data ('b') to visually provide the transaction patterns and profit distribution details of the data.

[0055] Specifically, the visualization module (14) can provide a graph or chart showing which category of online activity record data ('b') was traded by which type of target buyer (buyer terminal (4)) at which data transaction cost ('e').

[0056] In addition, the visualization module (14) can visually provide data transaction costs ('e') paid from the target buyer (buyer terminal (4)), revenue ('h' or 'c') paid to the user terminal (2), revenue ('d') provided to the online business terminal (3), and revenue owned by the platform (1).

[0057] The user terminal (2) may be a mobile phone or tablet owned by the user. The user can use the user terminal (2) to access a website or application provided by the online company terminal (3) and experience various online activities ('a').

[0058] When accessing the above website or application using a user terminal (2), an affiliate mark ('d') may be displayed on one side of the screen provided by the platform (1).

[0059] Meanwhile, during the process of registering for membership on the website or application using the user terminal (2), a window ('c') that allows checking whether to consent to the transaction of online activity record data ('b') may be additionally displayed.

[0060] When the user terminal (2) checks the consent to the transaction of the above online activity record data, account information that can receive a portion of the revenue ('h') of the data transaction costs can be registered on the platform (1).

[0061] When a transaction of online activity record data ('b') occurs, a portion of the revenue ('h') of the data transaction costs can be received through the corresponding account information registered by the user terminal (2).

[0062] The user terminal (2) can display transaction online activity record data ('b') and the cost ('h') paid according to the transaction of the online activity record data ('b') in real time.

[0063] At this time, the above information may be displayed during the execution of a website or application provided by the online company terminal (3), or when connected to the platform (1).

[0064] The online company terminal (3) may be a terminal owned by an online company that provides a website or application that supports various online activities ('a') of the user.

[0065] The online business terminal (3) can form an alliance with the platform (1) and can display the alliance mark ('d') generated and provided by the alliance module (10) on the website or application.

[0066] The online business terminal (3) can collect online activity record data ('a') in real time from the user terminal (2) when data including the transaction consent for online activity record data ('b') is provided by the user terminal (2).

[0067] In addition, the online business terminal (3) can provide online activity record data ('b') collected from the user terminal (2) to the platform (1) in real time.

[0068] Account information that can receive a portion of the revenue ('d') of the data transaction costs can be registered on the platform (1) by utilizing an online business terminal (3).

[0069] When a transaction of online activity record data ('b') occurs, a portion of the profit ('d') of the data transaction cost ('e') can be received through the corresponding account information registered by the online business terminal (3).

[0070] The online business terminal (3) can output transactional online activity record data ('b') and the profit ('d') paid according to the transaction of the online activity record data ('b') in real time.

[0071] At this time, the above information may be displayed during the execution of a website or application provided by the online company terminal (3), or when connected to the platform (1).

[0072] The buyer terminal (4) may be a terminal possessed by a buyer who wishes to trade online activity record data ('b'). In this case, the buyer may be various, such as an institution, a university, or a company.

[0073] You can access the platform (1) using the buyer terminal (4) and trade online activity record data ('b') classified by category.

[0074] At this time, the data transaction cost ('e') can be paid using the buyer terminal (4), and when the payment of the data transaction cost ('e') is completed, the corresponding online activity record data ('f') can be obtained.

[0075] As described above, a platform (1) according to one embodiment of the present invention can support the safe and efficient trading of a user's online activity record data.

[0076] In addition, by allowing the user to clearly choose whether to consent to the transaction of their online activity record data, a structure can be established in which the user who is the data provider and the online company that cooperated in the data collection can receive a fair share of the profits, and the remaining profits can be taken by the platform (1), thereby providing an efficient data revenue distribution mechanism.

[0077] In addition, by collecting users' online activity records in real time for transaction purposes and efficiently classifying and matching them by categories required by buyers, the efficiency and accuracy of the data purchasing process can be improved.

[0078] In addition, by analyzing data transaction history and visually providing transaction details and revenue distribution patterns, it is possible to support users and online businesses in securing transparency and improving the platform usage experience.

[0079] Furthermore, it enables online businesses to generate new revenue structures and secure marketing points that differentiate them from competitors through affiliate marks, as well as acquire new users.

[0080] In addition, it enables buyers to expand into new business areas by utilizing high-quality data.

[0081] FIG. 2 is a diagram relating to an affiliate process according to one embodiment of the present invention.

[0082] You can apply for a partnership with the platform (1) by using the online business terminal (3). At this time, you can select any one of the arbitrary categories pre-set on the platform (1) by using the online business terminal (3) (S1).

[0083] Basic items of online activity record data ('b') corresponding to a category can be defined using an online business terminal (3). The basic items may be a series of data items that constitute online activity record data ('b') excluding sensitive personal information of the user (S2).

[0084] By utilizing an online business terminal (3), additional items to be provided among the data constituting the user's online activity record data ('b') can be set. This process can be carried out in the form of consultation with the administrator of the platform (1) (S3).

[0085] The platform (1) can provide an API to an online business terminal (3) that can transmit online activity record data ('b') based on defined basic items and additional items (S4).

[0086] Platform (1) can provide an online business terminal (3) with a screen API that checks whether to consent to the transaction of online activity record data ('b') during the process of signing up for a website or application (S4).

[0087] The platform (1) can generate an affiliate mark and provide it to an online business terminal (3).

[0088] The online business terminal (3) can display the provided affiliate mark ('d') on one side of the screen by embedding it in a website or application, and can implement a screen that checks whether to consent to the transaction of online activity record data ('b') during the membership registration process by the user terminal (2).

[0089] In addition, if data including transaction consent by the user terminal (2) is provided, online activity record data ('b') by the user can be collected in real time and provided to the linked platform (1).

[0090] FIG. 3 is an example of a screen regarding consent to the transaction of online activity record data according to one embodiment of the present invention.

[0091] The online business terminal (3) can implement a screen that checks whether to consent to the transaction of online activity record data ('b') by utilizing the screen API provided by the platform (1).

[0092] Specifically, the above screen may be displayed during the process of registering for a website or application provided by an online company terminal (3) using a user terminal (2).

[0093] The screen may display information regarding the components of the online activity record data ('b') subject to data trading. Additionally, information regarding personal information that is excluded may be displayed.

[0094] A user who has checked the information can use a user terminal (2) to select consent to the transaction of the online activity record data ('b') displayed on the screen above, or to select non-consent.

[0095] When data including transaction consent for online activity record data ('b') is provided by the user terminal (2), the online business terminal (3) can collect online activity record data ('a') by the user terminal (2) in real time.

[0096] And, the online business terminal (3) can provide online activity record data ('b') collected in real time to the platform (1).

[0097] Meanwhile, the online business terminal (3) can perform data verification on the online activity record data ('b') and provide it to the platform (1). The data verification process may include missing value processing, duplicate removal, outlier detection, and data format standardization. Through this, high-quality data can be provided to the platform (1).

[0098] Additionally, the online vendor terminal (3) can transmit and receive wireless data with the platform (1), and additional data security may be performed during this process. The data security process may include IP / Port access restriction, SSL secure communication, OAuth 2.0 API authentication, data anonymization and encryption, and HMAC integrity check. Through this, wireless data transmission and reception with enhanced security can be performed.

[0099] When the user terminal (2) checks the consent to the transaction of online activity record data ('b'), the user terminal (2) connected to the platform (1) may display a screen that allows the registration of account information to receive a portion of the profit ('h') based on the data transaction cost.

[0100] The user can register account information on the screen displayed on the user terminal (2) and receive a portion of the profit ('h') upon completion of the transaction of the online activity record data ('b') in the future.

[0101] Meanwhile, if data including non-consent to the transaction of online activity record data ('b') is provided by the user terminal (2), the online business terminal (3) may not collect online activity record data ('a') by the user terminal (2).

[0102] FIG. 4 is a diagram relating to the classification of online activity record data by category according to one embodiment of the present invention.

[0103] In FIG. 3, when data including transaction consent for online activity record data ('b') is provided by the user terminal (2), the data collection module (11) can receive online activity record data ('b') in real time from the online business terminal (3).

[0104] The data classification and matching module (12) can classify online activity record data ('b') provided from the online business terminal (3) by category by utilizing categories defined by the online business terminal (3) of FIG. 2 and self-programmed algorithms.

[0105] For example, the categories may be finance, telecommunications, healthcare, etc., and the data classification and matching module (12) can classify online activity record data ('b') into any one of the above categories by reflecting the categories defined by the online business terminal (3).

[0106] Meanwhile, the visualization module (14) can output the names of the categories and the online activity record data ('b') classified by category on the screen provided by the platform (1). At this time, the data transaction cost ('e') of the online activity record data ('b') can also be output.

[0107] The buyer terminal (4) can access the platform (1) to check the online activity record data ('b') and the data transaction cost ('e') that the buyer wishes to trade by category, and can perform a transaction of any online activity record data ('b').

[0108] FIG. 5 is a flowchart relating to a method of operating a data trading platform regarding a user's online activity record according to one embodiment of the present invention.

[0109] In step (S10), you can partner with an online company that provides the user's online activity record data.

[0110] Specifically, the partnership module (10) can partner with an online company (or an online company terminal (3)) that provides the user's online activity record data ('b').

[0111] At this time, the partnership module (10) can generate and provide a partnership mark ('d') that can check the partnership status through linkage with a website or application provided by the online business terminal (3).

[0112] In step (S12), online activity record data can be collected in real time depending on whether there is consent to the transaction of online activity record data.

[0113] Specifically, when data ('a') containing consent for the transaction of online activity record data is provided from the user terminal (2), the data collection module (11) can collect online activity record data ('b') for the user in real time from the online business terminal (3). At this time, sensitive personal information of the user may be excluded from the online activity record data ('b').

[0114] The online activity record data collected in step (S14) can be classified by category and matched with target buyers who are prospective buyers.

[0115] Specifically, the data classification and matching module (12) may have an algorithm pre-programmed for classifying online activity record data ('b') into pre-set categories.

[0116] The data classification and matching module (12) can classify online activity record data ('b') by pre-set categories using the algorithm.

[0117] In step (S16), a portion of the revenue from the data transaction costs received from the matched target buyer is distributed to the user and the online business, and the remaining revenue can be kept by the platform.

[0118] Specifically, the visualization module (14) can output the names of the categories and the online activity record data ('b') classified by category on the screen provided by the platform (1). At this time, the data transaction cost ('e') of the online activity record data ('b') can also be output.

[0119] The buyer terminal (4) can access the platform (1) to check the online activity record data ('b') and the data transaction cost ('e') that the buyer wishes to trade by category, and can perform a transaction of any online activity record data ('b').

[0120] When the data transaction cost ('e') is received from the above target buyer (or buyer terminal (4)), the revenue distribution module (13) may directly pay a portion of the revenue ('h') to the user terminal (2) according to the pricing policy. Alternatively, the revenue distribution module (13) may provide the portion of the revenue ('h') to the user terminal (2) through the online business terminal (3) ('c').

[0121] Additionally, the revenue distribution module (13) can pay a portion of the revenue ('d') to the online business terminal (3) according to the pricing policy. The remaining revenue can be controlled so that the platform (1) can own it.

[0122] In addition, the visualization module (14) can analyze the transaction history of the online activity record data ('b') to visually provide the transaction patterns and profit distribution details of the data.

[0123]

[0124] The drawings and detailed description of the invention referenced so far are merely exemplary of the invention and are used only for the purpose of explaining the invention, not to limit the meaning or the scope of the invention as defined in the claims. Therefore, those skilled in the art will understand that various modifications and equivalent alternative embodiments are possible therefrom. Accordingly, the true technical scope of protection of the invention should be determined by the technical spirit of the appended claims.

[0125] The embodiments described above may be implemented as hardware components, software components, and / or combinations of hardware components and software components. For example, the devices, methods, and components described in the embodiments may be implemented using one or more general-purpose computers or special-purpose computers, such as, for example, a processor, a controller, an Arithmetic Logic Unit (ALU), a Digital Signal Processor (DSP), a microcomputer, a Field Programmable Gate Array (FPGA), a Programmable Logic Unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions.

[0126] The processing unit may execute an operating system and one or more software applications executed on said operating system. Additionally, the processing unit may access, store, manipulate, process, and generate data in response to the execution of the software. For convenience of understanding, the processing unit may be described as being used as a single unit, but a person of ordinary skill in the art will understand that the processing unit may include multiple processing elements and / or multiple types of processing elements.

[0127] For example, the processing unit may include multiple processors or one processor and one controller. Additionally, other processing configurations, such as a parallel processor, are also possible. Software may include a computer program, code, instructions, or a combination of one or more of these, and may configure the processing unit to operate as desired or command the processing unit independently or collectively.

[0128] Software and / or data may be embodied in any type of machine, component, physical device, virtual equipment, computer storage medium, or device so as to be interpreted by a processing device or to provide instructions or data to a processing device. Software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer-readable recording media.

[0129] The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc., either alone or in combination. The program instructions recorded on the medium may be those specifically designed and configured for the embodiment, or they may be those known and available to those skilled in the art of computer software.

[0130] Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes; optical recording media such as CD-ROMs and DVDs; and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, and flash memory. Examples of program instructions include machine code, such as that generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter, etc. The hardware devices described above may be configured to operate as one or more software modules to perform the operation of the embodiments, and vice versa.

[0131] Although the embodiments have been described above with reference to limited examples and drawings, those skilled in the art can make various modifications and variations from the description above. For example, suitable results may be achieved even if the described techniques are performed in a different order than described, and / or if the components of the described system, structure, device, circuit, etc. are combined or assembled in a form different from described, or replaced or substituted by other components or equivalents. Therefore, other implementations, other embodiments, and equivalents to the claims are also included within the scope of the claims set forth below.

Claims

1. An affiliate module capable of affiliated with an online business terminal that provides user's online activity record data; A data collection module that collects the user's online activity record data in real time based on whether the user consents to the transaction of the aforementioned online activity record data; A data classification and matching module that classifies the collected online activity record data by category and matches it with a target buyer terminal who is a prospective buyer; and A revenue distribution module comprising: distributing a portion of the revenue from data transaction costs paid from the target buyer terminal to the user terminal and the online business terminal, and allowing the platform to own the remainder; A data trading platform regarding users' online activity records.

2. In Paragraph 1, The above-mentioned partnership module is, Generating and providing an affiliation mark that allows verification of the affiliation status through integration with a website or application provided by the aforementioned online business terminal, A data trading platform regarding users' online activity records.

3. In Paragraph 1, The above data collection module is, Confirming in advance whether consent to the above transaction is given, and collecting only online activity record data excluding the personal information of the above user, A data trading platform regarding users' online activity records.

4. In Paragraph 3, The above data classification and matching module is, Classifying the above-mentioned collected online activity record data by pre-set categories and matching it with the above-mentioned target buyer terminal that matches the purpose of purchasing the data, A data trading platform regarding users' online activity records.

5. In Paragraph 1, The data trading platform regarding the online activity records of the above-mentioned user is, A visualization module that analyzes the transaction history of the above-mentioned online activity record data to visually provide the transaction patterns and profit distribution details of the data; further comprising A data trading platform regarding users' online activity records.

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