Interface interaction method and apparatus, and device and storage medium

Abstract

Provided in the embodiments of the present disclosure are an interface interaction method and apparatus, and a device and a computer-readable storage medium. The method comprises: presenting a viewing interface of an information stream; and in the viewing interface, presenting a content term associated with a map, wherein the content term includes a plurality of content cards displayed on the map, the plurality of content cards are correspondingly used for describing a plurality of points of interest that are determined on the basis of a preset search term, and the content cards display description information of the corresponding points of interest.

Description

Methods, apparatus, devices and storage media for user interface interaction

[0001] This application claims priority to Chinese Patent Application No. 202510105839.X, filed on January 22, 2025, entitled "Method, Apparatus, Device and Storage Medium for Interface Interaction", the entire contents of which are incorporated herein by reference. Technical Field

[0002] The exemplary embodiments disclosed herein relate generally to the field of computers, and more particularly to methods, apparatuses, devices, and computer-readable storage media for interface interaction. Background Technology

[0003] With the development of computer technology, the internet has become an important source for people to share and obtain information. In recent years, news feeds have become an important form of content consumption. Such news feeds can be linked to preset media content lists, and users can browse different media content within the news feed by swiping. Summary of the Invention

[0004] In a first aspect of this disclosure, a method for interface interaction is provided. The method includes: presenting a viewing interface for an information stream; and presenting content items associated with a map within the viewing interface, the content items including multiple content cards displayed on the map, the multiple content cards corresponding to multiple points of interest determined based on preset search terms, wherein the content cards display descriptive information for the corresponding points of interest.

[0005] In a second aspect of this disclosure, an apparatus for interface interaction is provided. The apparatus includes: a first presentation module configured to present a viewing interface for an information stream; and a second presentation module configured to present, within the viewing interface, content items associated with a map, the content items including multiple content cards displayed on the map, the multiple content cards corresponding to multiple points of interest determined based on preset search terms, wherein the content cards display descriptive information for the corresponding points of interest.

[0006] In a third aspect of this disclosure, an electronic device is provided. The device includes at least one processor; and at least one memory coupled to the at least one processor and storing instructions for execution by the at least one processor. When executed by the at least one processor, the instructions cause the device to perform the method of the first aspect.

[0007] In a fourth aspect of this disclosure, a computer-readable storage medium is provided. The computer-readable storage medium stores computer-executable instructions that can be executed by a processor to implement the method of the first aspect.

[0008] In a fifth aspect of this disclosure, a computer program product is provided. This computer program product is tangibly stored in a computer storage medium and includes computer-executable instructions that, when executed by a device, cause the device to perform the method according to the first aspect.

[0009] It should be understood that the content described in this content section is not intended to limit the key or essential features of the embodiments of this disclosure, nor is it intended to restrict the scope of this disclosure. Other features of this disclosure will become readily apparent from the following description. Attached Figure Description

[0010] The above and other features, advantages, and aspects of the embodiments of this disclosure will become more apparent from the accompanying drawings and the following detailed description. In the drawings, the same or similar reference numerals denote the same or similar elements, wherein:

[0011] Figure 1 shows a schematic diagram of an example environment in which embodiments of the present disclosure may be implemented;

[0012] Figures 2A and 2B illustrate example interfaces according to some embodiments of the present disclosure;

[0013] Figure 3 shows a flowchart of an example process of interface interaction according to some embodiments of the present disclosure;

[0014] Figure 4 shows a schematic structural block diagram of an example device for interface interaction according to some embodiments of the present disclosure; and

[0015] Figure 5 shows a block diagram of an electronic device capable of implementing several embodiments of the present disclosure. Detailed Implementation

[0016] Embodiments of this disclosure will now be described in more detail with reference to the accompanying drawings. While some embodiments of this disclosure are shown in the drawings, it should be understood that this disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of this disclosure. It should be understood that the accompanying drawings and embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of protection of this disclosure.

[0017] It should be noted that the headings of any section / subsection provided herein are not limiting. Various embodiments are described throughout this document, and embodiments of any type may be included under any section / subsection. Furthermore, embodiments described in any section / subsection may be combined in any way with any other embodiments described in the same section / subsection and / or different sections / subsections.

[0018] In the description of embodiments of this disclosure, the term "comprising" and similar terms should be understood as open-ended inclusion, i.e., "including but not limited to". The term "based on" should be understood as "at least partially based on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may also be included below. The terms "first", "second", etc., may refer to different or the same objects. Other explicit and implicit definitions may also be included below.

[0019] The embodiments of this disclosure may involve user data, data acquisition, and / or use. All of these aspects comply with applicable laws, regulations, and relevant provisions. In the embodiments of this disclosure, all data collection, acquisition, processing, manipulation, forwarding, and use are conducted with the user's knowledge and confirmation. Accordingly, in implementing the embodiments of this disclosure, the type, scope of use, and usage scenarios of any data or information that may be involved should be communicated to the user and their authorization obtained in accordance with relevant laws and regulations through appropriate means. The specific methods of notification and / or authorization may vary depending on the actual situation and application scenario, and the scope of this disclosure is not limited in this respect.

[0020] In this specification and the embodiments, any processing of personal information will be carried out only under the premise of legality (such as obtaining the consent of the personal information subject, or being necessary for the performance of a contract), and will only be carried out within the scope stipulated or agreed upon. A user's refusal to process personal information other than that necessary for basic functions will not affect the user's use of basic functions.

[0021] As mentioned above, news feeds are an important way for users to obtain information. Traditionally, news feeds can be linked to multiple media content. For example, users can use news feeds to switch between different media works, different live broadcasts, and so on.

[0022] Embodiments of this disclosure propose a user interface interaction scheme. The scheme includes: a viewing interface presenting an information flow; and, within the viewing interface, presenting content items associated with a map, each content item including multiple content cards displayed on the map, the multiple content cards corresponding to multiple points of interest determined based on preset search terms, wherein the content cards display descriptive information of the corresponding points of interest.

[0023] In this way, by presenting content items associated with the map and displaying descriptive information corresponding to multiple points of interest determined based on a preset search within the content items, the embodiments of this disclosure can improve the matching degree of the information presented to the user, thereby improving the user experience.

[0024] The following section provides a detailed description of various example implementations of this scheme, with reference to the accompanying drawings.

[0025] Example Environment

[0026] Figure 1 illustrates a schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented. As shown in Figure 1, the example environment 100 may include an electronic device 110.

[0027] In this example environment 100, electronic device 110 may run an application 120 that supports user interface interaction. Application 120 may be any suitable type of application for user interface interaction, examples of which may include, but are not limited to, online video applications or other suitable applications that provide online video services. User 140 may interact with application 120 via electronic device 110 and / or its attached devices.

[0028] In environment 100 of Figure 1, if application 120 is active, electronic device 110 can use application 120 to present interface 150 for supporting interface interaction.

[0029] In some embodiments, electronic device 110 communicates with server 130 to provide services to application 120. Electronic device 110 can be any type of mobile terminal, fixed terminal, or portable terminal, including mobile phones, desktop computers, laptop computers, notebook computers, netbook computers, tablet computers, media computers, multimedia tablets, handheld computers, portable gaming terminals, VR / AR devices, personal communication system (PCS) devices, personal navigation devices, personal digital assistants (PDAs), audio / video players, digital cameras / camcorders, positioning devices, television receivers, radio receivers, e-book devices, gaming devices, or any combination thereof, including accessories and peripherals of these devices or any combination thereof. In some embodiments, electronic device 110 can also support any type of user-facing interface (such as "wearable" circuitry).

[0030] Server 130 can be a standalone physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server providing basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, content delivery networks, and big data and artificial intelligence platforms. Server 130 may include, for example, computing systems / servers such as mainframes, edge computing nodes, computing devices in a cloud environment, etc. Server 130 can provide backend services for applications 120 that support virtual scenarios in electronic devices 110.

[0031] A communication connection can be established between server 130 and electronic device 110. This communication connection can be established via wired or wireless means. The communication connection may include, but is not limited to, Bluetooth, mobile network, Universal Serial Bus (USB), and Wireless Fidelity (WiFi) connections; the embodiments of this disclosure are not limited in this respect. In the embodiments of this disclosure, server 130 and electronic device 110 can achieve signaling interaction through the communication connection between them.

[0032] It should be understood that the structure and function of the various elements in environment 100 are described for illustrative purposes only and do not imply any limitation on the scope of this disclosure.

[0033] The following description will continue with reference to the accompanying drawings, which will provide some exemplary embodiments of this disclosure.

[0034] Example Interaction

[0035] Figures 2A and 2B illustrate example interfaces 200A to 200B according to some embodiments of the present disclosure. Interfaces 200A to 200B may be provided, for example, by the electronic device 110 shown in Figure 1.

[0036] As shown in Figure 2A, the electronic device 110 can present a viewing interface 200A of the information stream 205. The information stream 205 may include a pre-organized content stream. Taking Figure 2A as an example, the information stream 205 may be a recommended content stream in application 120, which may include, for example, various types of content items recommended to the user.

[0037] In some scenarios, the information stream 205 may include various types of content items, such as video content, live stream content, and text and image content. Referring to Figure 2A, the electronic device 110 may also present content items 210 that are different from the types mentioned above. In some scenarios, such content items 210 may also be referred to as irregularly shaped cards.

[0038] In some embodiments, the electronic device 110 may support interactive operations on the information stream 205. For example, the electronic device 110 may receive a swipe operation in the viewing interface 200A and accordingly stop displaying the current content item (e.g., irregular cards, including maps and content cards), and may switch to displaying other content items in the information stream 205, such as media content (live content, video content, text and image content, etc.) in the recommendation stream.

[0039] As shown in Figure 2A, in the viewing interface 200A, the electronic device 110 can display content items 210 associated with the map 215. Content items 210 can include multiple content cards displayed on the map. These multiple content cards can be, for example, content cards 220-1, 220-2, 220-3, 220-4, and 220-5 as shown in Figure 2A. Further, the multiple content cards correspond to multiple points of interest (POIs) determined based on preset search terms 225. POIs can be, but are not limited to, businesses, parks, gas stations, or other suitable locations. Specifically, the content cards display descriptive information for the corresponding POI. Taking content card 220-1 as an example, content card 220-1 can display descriptive information for "Shop A".

[0040] Additionally or alternatively, at least two of the multiple content cards correspond to different card styles. Specifically, the card style indicates at least one of the following: at least one appearance parameter of the content card; the type of information displayed on the content card; and the layout style of the description information within the content card. The difference in at least one appearance parameter of the content cards could be, for example, that content card 220-1 and content card 220-5 have different card sizes. The difference in the type of information displayed on the content cards could be, for example, that the description information of content card 220-2 is a description of product 3 of "Store B," which differs from the description of the image logo of "Store E" in content card 220-5. The difference in the layout style of the description information within the content cards could be, for example, that content card 220-2 describes the logo information of "Store B" and product 3 of "Store B" sequentially from top to bottom, which differs from the layout style of content card 220-3, which describes the logo information of "Store C" and the classic beverage of "Store C" sequentially from left to right.

[0041] Alternatively or additionally, the card styles corresponding to multiple content cards are determined based on the sorting information of multiple points of interest, and different card styles correspond to points of interest with different sortings. For example, content card 220-1 corresponds to point of interest 1 (also referred to as "Shop A"), and "Shop A" is ranked first. Similarly, content card 220-2 corresponds to point of interest 2 (also referred to as "Shop B"), and "Shop B" is ranked second; content card 220-3 corresponds to point of interest 3 (also referred to as "Shop C"), and "Shop C" is ranked third; content card 220-4 corresponds to point of interest 4 (also referred to as "Shop D"), and "Shop D" is ranked fourth; content card 220-5 corresponds to point of interest 5 (also referred to as "Shop E"), and "Shop E" is ranked fifth. Based on the different sorting information of "Shop A", "Shop B", "Shop C", "Shop D", and "Shop E", the corresponding content cards will have different card sizes, description information types, and layout styles. It should be understood that if at least one aspect differs between the card styles of content cards corresponding to different sorted points of interest, then the different sorted points of interest can be distinguished.

[0042] Furthermore, the ranking information is determined based on evaluation information of multiple points of interest. The evaluation information indicates the relevance of multiple points of interest to the current user. Taking point of interest 1 as an example, the current user might have viewed "Shop A" the most times in their historical browsing history. In this case, the evaluation information could refer to the number of times the current user viewed "Shop A". Based on the current user's highest number of views of "Shop A", the electronic device 110 can determine that the current user is most interested in "Shop A" (i.e., "Shop A" has the highest relevance to the current user). Therefore, the electronic device 110 can determine that "Shop A" is ranked first based on the current user's number of views of "Shop A". The above user-related information is obtained and used with the user's authorization and knowledge. It should be understood that the evaluation information can also be determined through other information to reflect the relevance of multiple points of interest to the current user. For example, other information may include the current user's ratings, likes / favorites, etc., for multiple points of interest; this disclosure does not specifically limit this.

[0043] Additionally or alternatively, the relevance is determined based at least on the distances from multiple points of interest to a reference location. As an example, the reference location may include a preset location. Alternatively, the reference location may be a location entered by the user. As an example, if, among the five points of interest in Figure 2A, "Shop A" is closest to the reference location, then the electronic device 110 can determine that "Shop A" has the highest relevance to the current user.

[0044] Alternatively or concurrently, the card styles corresponding to multiple content cards are determined from a set of preset card styles. For example, a set of preset styles may include Style 1, Style 2, Style 3, Style 4, and Style 5. These styles correspond to the sorting information of the points of interest. Taking point of interest 1 as an example, the card style of the content card is Style 1. Specifically, in the content card of Style 1, the descriptive information of the point of interest includes at least the identification information of the point of interest (e.g., name or icon, such as "Shop A" in content card 220-1), the basic information of the point of interest (e.g., ratings, location, and average spending per person in content card 220-1), and at least one service of the point of interest (the service could be, for example, the sales information of product 1 and product 2 in content card 220-1; the sales information could include the name, price, discount, and sales volume of the product, such as the name of product 1, the price of product 1, the discount of product 1, and the sales volume of product 1).

[0045] In some embodiments, the first content card is displayed in a preset area of ​​the content item 210, and the display direction of the map in the content item 210 is determined based on the location of the point of interest corresponding to the first content card on the map.

[0046] As an example, the preset position could be a suitable fixed position centered and slightly below the content item 210, such as the position of content card 220-1. In another example, if the sorting information of point of interest 6 is first, then point of interest 6 is the point of interest corresponding to the first content card, and the electronic device 110 displays the description information corresponding to point of interest 6 in content card 220-1.

[0047] Furthermore, since the first content card is displayed in a preset area, and this preset area is in a fixed position, when the first content card is not in the preset position on the map, the map's display orientation can be rotated so that the first content card can be displayed in the preset position. For example, when the point of interest corresponding to the first content card is in the upper part of the map, the map can be rotated so that the point of interest is displayed in the lower part of the map.

[0048] Additionally or alternatively, multiple content cards may include a second content card whose sorting information is not first. As an example, the second content card whose sorting information is not first could be content card 220-2 corresponding to point of interest 2. Point of interest 2 includes a merchant (also referred to as "store B"), and the descriptive information displayed on content card 220-2 includes at least one service associated with point of interest 2. For example, content card 220-2 displays sales information for product 3 of "store B," namely, the name of product 3, the price of product 3, the discount of product 3, the reference distance of product 3, etc. It should be understood that among the second content cards whose sorting information is not first, at least one content card may display at least one service of its corresponding point of interest, such as content card 220-2 (displaying sales information for product 3) and content card 220-3 (displaying sales information for classic drinks). The second content card whose sorting information is not first may also not display at least one service of its corresponding point of interest, such as content card 220-4 (displaying only basic merchant information) and content card 220-5 (displaying only the merchant's icon).

[0049] Additionally or alternatively, at least one service is determined based on search term 225. For example, search term 225 may indicate that the current user is searching for nearby restaurants, then at least one service could be sales information for a particular food item (such as milk tea or coffee). The current user can also determine other services through search term 225, such as sports, clothing, music, etc.

[0050] In some embodiments, as shown in FIG2B, electronic device 110 may receive a first operation associated with a content item and, in response to the first operation, present search interface 200B. Search interface 200B presents a set of search results determined based on the search term. As an example, the search term may be a search for food, in which case electronic device 110 presents search results for food in search interface 200B.

[0051] In some embodiments, the first operation indicates the selection of a third point of interest or a service associated with the third point of interest. As an example, continuing to refer to FIG2A, if the current user's first operation is clicking content card 220-3, then the third point of interest is "Shop B". Alternatively, the current user's first operation is clicking the interactive control 230 in content item 210, which may include the text content "Go to Search". The electronic device 110 uses the first point of interest as the third point of interest, that is, point of interest 1 as the third point of interest.

[0052] Furthermore, again using Figure 2B as an example, the electronic device 110 can display target search results associated with the third point of interest at a preset position on the search interface 200B. For example, if the user's first action is to click the interactive control in the content item, then multiple services of "Shop A" will be displayed above the search interface 200B, with the order of the multiple services being the same as the order of the multiple services displayed in the first content card. It should be understood that "above the search interface" indicates that the user-selected third point of interest will be displayed at the top to achieve the effect of highlighting the third point of interest. The third point of interest can also be highlighted in other ways, which are not specifically limited in this disclosure.

[0053] In some embodiments, a content item also includes a preset search term and a search identifier. The preset search term is used to construct the content item, and the search identifier is used to indicate the location of the user's preset search term.

[0054] In another embodiment, the electronic device 110 can determine multiple points of interest (POIs) based on a preset search term, generate multiple content cards associated with these POIs, and construct content items based on the multiple content cards corresponding to the POIs and map content. For example, if the preset search term is a search for food, the electronic device 110 will use various food vendors as multiple POIs and generate multiple content cards associated with these vendors. The multiple content cards display sales information for products associated with the corresponding food vendors. The electronic device 110 generates content items based on the sales information displayed in the multiple content cards and the map content.

[0055] Alternatively or additionally, the electronic device 110 can determine multiple card styles corresponding to multiple points of interest based on the ranking information of multiple points of interest, and construct multiple content cards based on the multiple card styles. As an example, the electronic device 110 can determine the card styles corresponding to the food vendors ranked at each stage based on the sales volume of multiple food vendors, and construct corresponding content cards according to the card styles. For example, if the top three food vendors correspond to style 1, then content cards for the top three food vendors will be constructed using style 1.

[0056] Alternatively or additionally, the electronic device 110 constructs content items based on map content and multiple content cards by adding multiple content cards to the map content based on the locations of multiple points of interest. The locations of the multiple points of interest can be determined during the process of identifying multiple points of interest through a preset search term. The map content can be a map image or a map component. Further, in response to the presence of multiple content cards, the electronic device 110 adjusts the display position of at least one content card and constructs content items based on the adjusted multiple content cards. As an example, if the positions of content card 2 and content card 3 overlap, the electronic device 110 can move or rotate the content cards according to the sorting information of the corresponding points of interest in the multiple content cards from front to back, so that the positions of content card 2 and content card 3 no longer overlap. For example, if the sorting information of point of interest 2 corresponding to content card 2 is earlier than that of point of interest 3 corresponding to content card 3, the electronic device 110 rotates or moves content card 2 to adjust the relative positions of the multiple content cards and adds the adjusted multiple content cards to the map content to construct content items.

[0057] In this way, by presenting content items associated with the map and displaying descriptive information corresponding to multiple points of interest determined based on a preset search within the content items, the embodiments of this disclosure can improve the matching degree of the information presented to the user, thereby improving the user experience.

[0058] Example process

[0059] Figure 3 illustrates a flowchart of an example process 300 for interface interaction according to some embodiments of the present disclosure. Process 300 can be implemented at electronic device 110. Process 300 will now be described with reference to Figure 1.

[0060] As shown in Figure 3, in box 310, the electronic device 110 displays an interface for viewing the information flow.

[0061] In frame 320, the electronic device 110 presents content items associated with the map in the viewing interface. The content items include multiple content cards displayed on the map. The multiple content cards correspond to multiple points of interest determined based on preset search terms, wherein the content cards display descriptive information of the corresponding points of interest.

[0062] In some embodiments, at least two of the multiple content cards correspond to different card styles.

[0063] In some embodiments, the card styles corresponding to multiple content cards are determined based on the sorting information of multiple points of interest, and different card styles correspond to points of interest with different sorting.

[0064] In some embodiments, the ranking information is determined based on evaluation information of multiple points of interest, which indicates the relevance of the multiple points of interest to the current user.

[0065] In some embodiments, the correlation is determined at least based on the distances from multiple points of interest to a reference location.

[0066] In some embodiments, the card styles corresponding to the multiple content cards are determined from a set of preset card styles.

[0067] In some embodiments, the card style indicates at least one of the following: at least one appearance parameter of the content card; the information type of the descriptive information displayed on the content card; and the layout style of the descriptive information in the content card.

[0068] In some embodiments, the plurality of content cards includes a first content card displayed in a preset area of ​​the content item, and the display direction of the map in the content item is also determined based on the location of a first point of interest corresponding to the first content card in the map.

[0069] In some embodiments, the plurality of content cards include a second content card corresponding to a second point of interest, the second point of interest including a merchant, and the description information displayed on the second content card including at least one service associated with the second point of interest.

[0070] In some embodiments, at least one service is determined based on a search term.

[0071] In some embodiments, process 300 further includes: receiving a first operation associated with a content item; and in response to the first operation, presenting a search interface that displays a set of search results determined based on the search item.

[0072] In some embodiments, the first operation indicates the selection of a third point of interest or a service associated with the third point of interest, and the process 300 further includes: displaying the target search result associated with the third point of interest at a preset location in the search interface.

[0073] In some embodiments, a content item may also include a preset search term and a search identifier.

[0074] In some embodiments, the preset search terms are determined based on reference information associated with the current user.

[0075] In some embodiments, the information stream includes multiple media contents, and process 300 further includes: in response to a second operation received in the viewing interface, switching the viewing interface to play the media contents in the information stream.

[0076] In some embodiments, content items are generated based on the following process: determining multiple points of interest based on preset search terms; constructing multiple content cards corresponding to the multiple points of interest; and constructing content items based on map content and multiple content cards.

[0077] In some embodiments, constructing multiple content cards corresponding to multiple points of interest includes: determining multiple card styles corresponding to multiple points of interest based on the sorting information of multiple points of interest; and constructing multiple content cards based on the multiple card styles.

[0078] In some embodiments, constructing a content item based on map content and multiple content cards includes: adding multiple content cards to the map content based on the locations of multiple points of interest; adjusting the display position of at least one content card in response to overlapping content cards; and constructing a content item based on the adjusted multiple content cards.

[0079] Example devices and equipment

[0080] Embodiments of this disclosure also provide corresponding apparatus for implementing the methods or processes described above. Figure 4 shows a schematic structural block diagram of an example apparatus 400 for interface interaction according to certain embodiments of this disclosure. Apparatus 400 may be implemented as or included in electronic device 110. The various modules / components in apparatus 400 may be implemented by hardware, software, firmware, or any combination thereof.

[0081] As shown in Figure 4, the device 400 includes: a first presentation module 410 configured to present a viewing interface for an information stream; and a second presentation module 420 configured to present content items associated with a map in the viewing interface. The content items include multiple content cards displayed on the map, and the multiple content cards correspond to multiple points of interest determined based on preset search terms. The content cards display descriptive information of the corresponding points of interest.

[0082] In some embodiments, at least two of the multiple content cards correspond to different card styles.

[0083] In some embodiments, the card styles corresponding to multiple content cards are determined based on the sorting information of multiple points of interest, and different card styles correspond to points of interest with different sorting.

[0084] In some embodiments, the ranking information is determined based on evaluation information of multiple points of interest, which indicates the relevance of the multiple points of interest to the current user.

[0085] In some embodiments, the correlation is determined at least based on the distances from multiple points of interest to a reference location.

[0086] In some embodiments, the card styles corresponding to the multiple content cards are determined from a set of preset card styles.

[0087] In some embodiments, the card style indicates at least one of the following: at least one appearance parameter of the content card; the information type of the descriptive information displayed on the content card; and the layout style of the descriptive information in the content card.

[0088] In some embodiments, the plurality of content cards includes a first content card displayed in a preset area of ​​the content item, and the display direction of the map in the content item is also determined based on the location of a first point of interest corresponding to the first content card in the map.

[0089] In some embodiments, the plurality of content cards include a second content card corresponding to a second point of interest, the second point of interest including a merchant, and the description information displayed on the second content card including at least one service associated with the second point of interest.

[0090] In some embodiments, at least one service is determined based on a search term.

[0091] In some embodiments, the device 400 further includes a third presentation module configured to receive a first operation associated with a content item; and in response to the first operation, to present a search interface that presents a set of search results determined based on the search item.

[0092] In some embodiments, the first operation indicates the selection of a third point of interest or a service associated with the third point of interest, and the device 400 further includes a display module configured to display the target search result associated with the third point of interest at a preset location in the search interface.

[0093] In some embodiments, a content item may also include a preset search term and a search identifier.

[0094] In some embodiments, the preset search terms are determined based on reference information associated with the current user.

[0095] In some embodiments, the information stream includes multiple media contents, and the device 400 further includes a switching module configured to switch the viewing interface to play media contents in the information stream in response to a second operation received in the viewing interface.

[0096] In some embodiments, content items are generated based on the following process: determining multiple points of interest based on preset search terms; constructing multiple content cards corresponding to the multiple points of interest; and constructing content items based on map content and multiple content cards.

[0097] In some embodiments, constructing multiple content cards corresponding to multiple points of interest includes: determining multiple card styles corresponding to multiple points of interest based on the sorting information of multiple points of interest; and constructing multiple content cards based on the multiple card styles.

[0098] In some embodiments, constructing a content item based on map content and multiple content cards includes: adding multiple content cards to the map content based on the locations of multiple points of interest; adjusting the display position of at least one content card in response to overlapping content cards; and constructing a content item based on the adjusted multiple content cards.

[0099] As shown in Figure 5, electronic device 500 is in the form of a general-purpose electronic device. Components of electronic device 500 may include, but are not limited to, one or more processors 510 or processing units, memory 520, storage device 530, one or more communication units 540, one or more input devices 550, and one or more output devices 560. Processor 510 may be a physical or virtual processor and is capable of performing various processes according to programs stored in memory 520. In a multiprocessor system, multiple processors execute computer-executable instructions in parallel to improve the parallel processing capability of electronic device 500.

[0100] Electronic device 500 typically includes multiple computer storage media. Such media can be any accessible media that is accessible to electronic device 500, including but not limited to volatile and non-volatile media, removable and non-removable media. Memory 520 can be volatile memory (e.g., registers, cache, random access memory (RAM)), non-volatile memory (e.g., read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. Storage device 530 can be removable or non-removable media and can include machine-readable media, such as flash drives, disks, or any other media that can be used to store information and / or data and can be accessed within electronic device 500.

[0101] Electronic device 500 may further include additional removable / non-removable, volatile / non-volatile storage media. Although not shown in FIG. 5, disk drives for reading from or writing to removable, non-volatile disks (e.g., "floppy disks") and optical disk drives for reading from or writing to removable, non-volatile optical disks may be provided. In these cases, each drive may be connected to a bus (not shown) via one or more data media interfaces. Memory 520 may include computer program product 525 having one or more program modules configured to perform various methods or actions of various embodiments of the present disclosure.

[0102] Communication unit 540 enables communication with other electronic devices via a communication medium. Additionally, the functionality of components of electronic device 500 can be implemented using a single computing cluster or multiple computing machines capable of communicating via communication connections. Therefore, electronic device 500 can operate in a networked environment using logical connections to one or more other servers, network personal computers (PCs), or another network node.

[0103] Input device 550 can be one or more input devices, such as a mouse, keyboard, trackball, etc. Output device 560 can be one or more output devices, such as a monitor, speaker, printer, etc. Electronic device 500 can also communicate with one or more external devices (not shown) via communication unit 540 as needed. These external devices include storage devices, display devices, etc., and can communicate with one or more devices that enable user interaction with electronic device 500, or with any device that enables electronic device 500 to communicate with one or more other electronic devices (e.g., network card, modem, etc.). Such communication can be performed via input / output (I / O) interface (not shown).

[0104] According to an exemplary implementation of this disclosure, a computer-readable storage medium is provided that stores computer-executable instructions thereon, wherein the computer-executable instructions are executed by a processor to implement the methods described above. According to an exemplary implementation of this disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, which are executed by a processor to implement the methods described above.

[0105] Various aspects of this disclosure are described herein with reference to flowchart illustrations and / or block diagrams of methods, apparatuses, devices, and computer program products implemented according to this disclosure. It should be understood that each block of the flowchart illustrations and / or block diagrams, and combinations of blocks in the flowchart illustrations and / or block diagrams, can be implemented by computer-readable program instructions.

[0106] These computer-readable program instructions can be provided to a processor of a general-purpose computer, a special-purpose computer, or other programmable data processing apparatus to produce a machine such that, when executed by the processor of the computer or other programmable data processing apparatus, they create means for implementing the functions / actions specified in one or more blocks of the flowchart and / or block diagram. These computer-readable program instructions can also be stored in a computer-readable storage medium that causes a computer, programmable data processing apparatus, and / or other device to operate in a particular manner; thus, the computer-readable medium storing the instructions comprises an article of manufacture that includes instructions for implementing aspects of the functions / actions specified in one or more blocks of the flowchart and / or block diagram.

[0107] Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device to cause a series of operational steps to be performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, thereby causing the instructions that execute on the computer, other programmable data processing apparatus, or other device to perform the functions / actions specified in one or more boxes of a flowchart and / or block diagram.

[0108] The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of this disclosure. In this regard, each block in a flowchart or block diagram may represent a module, segment, or portion of an instruction, which contains one or more executable instructions for implementing the specified logical function. In some alternative implementations, the functions indicated in the blocks may occur in a different order than those indicated in the drawings. For example, two consecutive blocks may actually be executed substantially in parallel, and they may sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, may be implemented using a dedicated hardware-based system that performs the specified function or action, or using a combination of dedicated hardware and computer instructions.

[0109] Various implementations of this disclosure have been described above. These descriptions are exemplary and not exhaustive, nor are they limited to the disclosed implementations. Many modifications and variations will be apparent to those skilled in the art without departing from the scope and spirit of the described implementations. The terminology used herein is chosen to best explain the principles, practical applications, or improvements to technology in the market, or to enable others skilled in the art to understand the various implementations disclosed herein.

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