User information management device

Abstract

[Problem] To complement missing information in customer information with a basis. [Solution] The present invention is characterized by comprising: a user information storage means that stores, for each item of user identification information, user personal information including one or more items of attribute information, purchase history information, skin information, health index information, and questionnaire answer information relating to a user identified by the user identification information; and a user information registration means that, when there is missing information in any item of the user personal information associated with a first item of the user identification information in the user information storage means, registers the missing information associated with the first item of the user identification information on the basis of information relating to the item relating to the missing information associated with a second item of the user identification information having first item information that is the same as or similar to the first item information included in the user personal information associated with the first item of the user identification information.

Description

User Information Management Device

[0001] It relates to a technology for managing customer information.

[0002] Usually, enterprises acquire and accumulate customer information from customers' daily purchase behaviors and conduct marketing activities to analyze such customer information.

[0003] Under such a background, attempts have been made to analyze customers' purchase behaviors and utilize them for sales promotion activities. For example, in Patent Document 1, a sales support device that can provide customer classification in which customers' tendencies in house renovation are similar has been proposed.

[0004] Japanese Patent Application Laid-Open No. 2021-135627

[0005] However, in the above prior art, it is premised that there is no omission in customer information, and when a part of customer information is missing, there is a problem that there is a risk of deriving inaccurate results. Therefore, in view of the above problems, an object of the present invention is to provide a user information management device that supplements missing information in customer information based on evidence.

[0006] One form of the disclosed user information management device includes user information storage means for storing user personal information including any one or more of attribute information, purchase history information, skin information, health index information, and questionnaire response information regarding a user identified by the user identification information for each user identification information; and in the user information storage means, when there is missing information in any item of the user personal information associated with the first user identification information, based on information regarding an item related to the missing information associated with a second user identification information having the first item information identical or similar to the first item information included in the user personal information associated with the first user identification information, user information registration means for registering the missing information associated with the first user identification information.

[0007] Furthermore, one form of the disclosed user information management device is characterized by comprising: a user information storage means that stores user personal information for each user identification information, including one or more of the following regarding the user identified by the user identification information: attribute information, purchase history information, skin information, health indicator information, and questionnaire response information; and a user information registration means that, if there is missing information in any of the items of the user personal information associated with the first user identification information, identifies a second user identification information that has the same or similar information as the information associated with the first user identification information, and further identifies an N+1 user identification information that has the same or similar information as the information associated with the Nth user identification information, based on information regarding the items of the missing information associated with the N+1 user identification information identified as a result of performing a process of identifying the N+1 user identification information one or more times, and registers the missing information associated with the first user identification information. Note that N starts from 2 and increases by 1 each time the identifying process is performed.

[0008] The user information management system to be disclosed will supplement any missing information in customer data with justifiable evidence.

[0009] This is a diagram illustrating the overview of the user information management device according to this embodiment. This is a functional block diagram of the user information management device according to this embodiment. This is a diagram illustrating the user information registration means according to this embodiment. This is a diagram illustrating the user information registration means according to this embodiment. This is a diagram showing an example of the hardware configuration of the user information management device according to this embodiment. This is a flowchart showing an example of processing by the user information management device according to this embodiment.

[0010] The embodiments for carrying out the present invention will be described with reference to the drawings. (Operating principle of the user information management device according to this embodiment)

[0011] The operating principle of the user information management device (hereinafter simply referred to as "this device") 100 according to this embodiment will be explained using Figures 1 to 4. Figure 1 is a diagram showing the connection relationship between this device 100 and other devices, and Figure 2 is a functional block diagram of this device 100.

[0012] As shown in Figure 1, the device 100 is connected to a POS (Point of Sales) system 340, etc., via a communication network 330. The communication network 330 may be either wired or wireless. The POS (Point of Sales) system 340 provides the device 100 with purchase history information 250. As shown in Figure 2, the device 100 has a user information storage means 110, a user information registration means 120, and an error registration detection means 130.

[0013] The user information storage means 110 stores, for each user identification information 220, user personal information 230 which includes one or more of the following: attribute information 240, purchase history information 250, skin information 260, health indicator information 270, questionnaire response information 280, and promotional material usage information 290, relating to the user 210 identified by the user identification information 220. The user information storage means 110 is a type of so-called customer relationship management (CRM) database.

[0014] Attribute information 240 includes information about the customer's name, gender, age, family structure, address, telephone number, etc. Skin information 260 includes information about the customer's skin age, skin type, moisture content, pores, wrinkles, blemishes, and skin texture. Health indicator information 270 includes information about the customer's test values ​​such as triglycerides, cholesterol, and uric acid.

[0015] The user information registration means 120 detects in the user information storage means 110 that there is missing information 320 in any of the items of the user personal information 230 associated with the first user identification information 300. At that time, the user information registration means 120 identifies a second user identification information 310 that has first item information that is the same as or similar to the first item information included in the user personal information 230 associated with the first user identification information 300. Then, the user information registration means 120 registers the missing information 320 associated with the first user identification information 300 based on the information regarding the item of missing information 320 associated with the identified second user identification information 310.

[0016] Figure 3 is a diagram illustrating the processing of the user information registration means 120. As shown in Figure 3, the user information registration means 120 detects, for example, that there is missing information 320: NULL in item X of the user personal information 230 associated with user identification information 220 (300): 10000. The user information registration means 120 then identifies user identification information 220 (310): 100XX which has an item A: ○ that is the same as or similar to item A: ○ included in the user personal information 230 associated with user identification information 220 (300): 10000. Furthermore, the user information registration means 120 registers the missing information 320 associated with user identification information 220 (300): 10000 based on the information □ relating to item X related to the missing information 320 associated with user identification information 220 (310): 100XX.

[0017] Furthermore, even if two user identification information entries 220(300, 310) have different data, such as in entry B:△ for user identification information 220(300):10000 and entry B:▲ for user identification information 220(310):100XX, this is irrelevant to the processing by the user information registration means 120.

[0018] The user information registration means 120 may perform processing based on information relating to a plurality of second user identification information 310. Alternatively, the user information registration means 120 may perform processing using information predicted from, rather than the information relating to the missing information 320 associated with the second user identification information 310 itself.

[0019] The user information registration means 120 detects in the user information storage means 110 that there is missing information 320 in any item of the user personal information 230 associated with the first user identification information 300. At that time, the user information registration means 120 identifies a second user identification information 310 that has the same or similar information as the information associated with the first user identification information 300. Furthermore, assuming that N starts from 2 and increases by 1 each time the loop processing 370 described later is performed, the user information registration means 120 performs the loop processing 370 at least once to identify the N+1 user identification information 360 that has the same or similar information as the information associated with the Nth user identification information 350. Then, the user information registration means 120 registers the missing information 320 associated with the first user identification information 310 based on the information regarding the item related to the missing information 320 associated with the N+1 user identification information 360 identified by the loop processing 370. The conditions (number of times) for stopping the loop process 370 can be determined as appropriate.

[0020] Figure 4 is a diagram illustrating the processing of the user information registration means 120. As shown in Figure 4, the user information registration means 120 detects, for example, that there is missing information 320 in item X of the user personal information 230 associated with user identification information 220 (300): 10000. Subsequently, the user information registration means 120 identifies user identification information 220 (310): 100XX which has the same or similar information as item A associated with user identification information 220 (300): 10000. Furthermore, the user information registration means 120 identifies user identification information 220 (360): 100YY which has the same or similar information as item B associated with user identification information 220 (350): 100XX. Subsequently, the user information registration means 120 identifies user identification information 220 (360): 100ZZ which has the same or similar information as item C associated with user identification information 220 (350): 100YY. In this example, the loop process 370 is performed twice. The user information registration means 120 then registers the missing information 320 associated with the first user identification information 220 (310): 10000 based on the information regarding item X: ☆ related to the missing information 320 associated with the user identification information 220 (360): 100ZZ identified by the loop process 370.

[0021] The misregistration detection means 130 processes the missing information 320 associated with the first user identification information 300 when it is obtained by a legitimate process when registering information in the user information storage means 110, which differs from the processing performed by the user information registration means 120. At that time, if the information registered by the user information registration means 120 and the missing information 320 obtained by the legitimate process differ by a predetermined value or more, the misregistration detection means 130 notifies the user of this fact. This is a process to evaluate the reliability of the processing performed by the user information registration means 120. Based on the above operating principle, the device 100 provides justifiable supplementation for the missing information 320 in the customer information 220 and 230. (Hardware configuration of the user information management device according to this embodiment)

[0022] An example of the hardware configuration of the device 100 will be explained using Figure 5. Figure 5 is a diagram showing an example of the hardware configuration of the device 100. As shown in Figure 5, the device 100 has a CPU (Central Processing Unit) 510, ROM (Read-Only Memory) 520, RAM (Random Access Memory) 530, auxiliary storage device 540, communication I / F 550, input device 560, display device 570, and storage medium I / F 580.

[0023] The CPU 510 is a device that executes programs stored in the ROM 520. It processes data loaded into the RAM 530 according to program instructions and controls the entire device 100. The ROM 520 stores programs and data that the CPU 510 will execute. When the CPU 510 executes a program stored in the ROM 520, the RAM 530 loads the program and data to be executed and temporarily holds the calculation data during the calculation.

[0024] The auxiliary storage device 540 is a device that stores the operating system (OS), which is the basic software, and application programs according to this embodiment, along with related data. For example, it may include a user information storage means 110. The auxiliary storage device 540 is, for example, an HDD (Hard Disk Drive) or flash memory.

[0025] The communication interface 550 is an interface for exchanging data with other devices (such as a POS system) 340 that provide communication functions, by connecting to a communication network 330 such as a wired or wireless LAN (Local Area Network) or the Internet.

[0026] The input device 560 is a device for inputting data into the main device 100, such as a keyboard. The display device (output device) 570 is a device consisting of an LCD (Liquid Crystal Display) or the like, and functions as a user interface when the user uses the functions of the main device 100 or makes various settings. The storage medium I / F 580 is an interface for sending and receiving data with storage media 590 such as CD-ROMs, DVD-ROMs, and USB memory.

[0027] Each of the means of this device 100 may be realized by the CPU 510 executing a program corresponding to each means stored in the ROM 520 or auxiliary storage device 540. Alternatively, each of the means of this device 100 may be realized by the processing related to each means being implemented as hardware. Alternatively, the program according to the present invention may be read from an external server device via a communication I / F 550, or read from a storage medium 590 via a storage medium I / F 580, and the device 100 may execute the program. (Example of processing by the user information management device according to this embodiment) The flow of a processing example by this device 100 will be explained using Figure 6. Figure 6 is a flowchart showing the flow of a processing example by this device 100.

[0028] In S10, the user information registration means 120 detects in the user information storage means 110 that there is missing information 320 in any of the items of the user personal information 230 associated with the first user identification information 300.

[0029] At that time, the user information registration means 120 identifies a second user identification information 310 that has first item information that is the same as or similar to the first item information included in the user personal information 230 associated with the first user identification information 300.

[0030] Then, the user information registration means 120 registers the missing information 320 associated with the first user identification information 300 based on information regarding the items related to the missing information 320 associated with the identified second user identification information 310.

[0031] As shown in Figure 3, the user information registration means 120 detects, for example, that there is missing information 320: NULL in item X of the user personal information 230 associated with user identification information 220(300): 10000. The user information registration means 120 then identifies user identification information 220(310): 100XX which has item A: ○ that is the same as or similar to item A: ○ included in the user personal information 230 associated with user identification information 220(300): 10000. Furthermore, the user information registration means 120 registers the missing information 320 associated with user identification information 220(300): 10000 based on the information □ relating to item X of the missing information 320 associated with user identification information 220(310): 100XX.

[0032] Furthermore, even if two user identification information entries 220(300, 310) have different data, such as in entry B:△ for user identification information 220(300):10000 and entry B:▲ for user identification information 220(310):100XX, this is irrelevant to the processing by the user information registration means 120.

[0033] The user information registration means 120 may perform processing based on information relating to a plurality of second user identification information 310. Alternatively, the user information registration means 120 may perform processing using information predicted from, rather than the information relating to the missing information 320 associated with the second user identification information 310 itself. Furthermore, the user information registration means 120 may perform processing different from the above-described processing, such as the following.

[0034] In S10, the user information registration means 120 detects in the user information storage means 110 that there is missing information 320 in any of the items of the user personal information 230 associated with the first user identification information 300. At that time, the user information registration means 120 identifies a second user identification information 310 that has the same or similar information as the information associated with the first user identification information 300.

[0035] Furthermore, if N starts at 2 and increases by 1 each time the loop processing 370 described later is performed, the user information registration means 120 performs the loop processing 370 at least once to identify the N+1 user identification information 360 which has the same or similar information as the information associated with the Nth user identification information 350.

[0036] The user information registration means 120 then registers the missing information 320 associated with the first user identification information 310 based on information relating to the missing information 320 associated with the N+1th user identification information 360 identified by the loop processing 370. The conditions (number of times) for stopping the loop processing 370 can be determined as appropriate.

[0037] As shown in Figure 4, the user information registration means 120 detects, for example, that there is missing information 320 in item X of the user personal information 230 associated with user identification information 220 (300): 10000. Subsequently, the user information registration means 120 identifies user identification information 220 (310): 100XX which has the same or similar information as item A associated with user identification information 220 (300): 10000.

[0038] Furthermore, the user information registration means 120 identifies user identification information 220(360):100YY which has the same or similar information as item B associated with user identification information 220(350):100XX. Subsequently, the user information registration means 120 identifies user identification information 220(360):100ZZ which has the same or similar information as item C associated with user identification information 220(350):100YY. In this example, the loop processing 370 is performed twice.

[0039] Then, the user information registration means 120 registers the missing information 320 associated with the first user identification information 220 (310): 10000 based on the information regarding item X: ☆ related to the missing information 320 associated with the user identification information 220 (360): 100ZZ identified by the loop processing 370.

[0040] In S20, it is assumed that the missing information 320 associated with the first user identification information 300 is obtained by a regular process that is different from the process in S10, when registering information in the user information storage means 110.

[0041] In S20, if the misregistration detection means 130 detects that the information registered by the user information registration means 120 differs from the missing information 320 obtained through the legitimate processing by a predetermined value or more, it notifies the user of this fact. This is a process to evaluate the reliability of the processing performed by the user information registration means 120. By performing the above processing, the device 100 provides justifiable information to fill in the missing information 320 in the customer information 220 and 230.

[0042] Although embodiments of the present invention have been described in detail above, the present invention is not limited to these specific embodiments, and various modifications and changes are possible within the scope of the gist of the present invention as described in the claims.

[0043] 100 User information management device 110 User information storage means 120 User information registration means 130 Misregistration detection means 210 User 220 User identification information 230 User personal information 240 Attribute information 250 Purchase history information 260 Skin information 270 Health indicator information 280 Questionnaire response information 290 Promotional material usage information 300 First user identification information 310 Second user identification information 320 Missing information 330 Communication network 340 POS (Point of Sales) system 510 CPU 520 ROM 530 RAM 540 Auxiliary storage device 550 Communication interface 560 Input device 570 Output device 580 Storage medium interface 590 Storage medium

Claims

1. A user information management device comprising: a user information storage means that stores, for each user identification information, user personal information including one or more of the following regarding the user identified by the user identification information: attribute information, purchase history information, skin information, health indicator information, and questionnaire response information; and a user information registration means that, if there is missing information in any of the items of the user personal information associated with the first user identification information, registers the missing information associated with the first user identification information based on information relating to the missing information associated with the second user identification information which has the same or similar first item information as the first item information contained in the user personal information associated with the first user identification information.

2. A user information management device comprising: a user information storage means that stores user personal information for each user identification information, including one or more of the following regarding the user identified by the user identification information: attribute information, purchase history information, skin information, health indicator information, and questionnaire response information; and a user information registration means that, if there is missing information in any of the items of the user personal information associated with the first user identification information, identifies a second user identification information that has the same or similar information as the information associated with the first user identification information, and further identifies an N+1 user identification information that has the same or similar information as the information associated with the Nth user identification information, based on information regarding the items of the missing information associated with the N+1 user identification information identified as a result of performing a process at least once to identify the N+1 user identification information. Note that N starts from 2 and increases by 1 each time the identifying process is performed.

3. The user information management device according to claim 1 or 2, characterized in that the missing information associated with the first user identification information is obtained by a regular process when registering information in the user information storage means, which is different from the processing by the user information registration means, and the device has a misregistration detection means that notifies the user if the information registered by the user information registration means and the missing information obtained by the regular process differ by a predetermined value or more.

4. A user information management method comprising a computer equipped with user information storage means that stores user personal information for each user identification information, including one or more of the following regarding the user identified by the user identification information: attribute information, purchase history information, skin information, health indicator information, and questionnaire response information, wherein the user information registration means, in the user information storage means, registers the missing information associated with the first user identification information based on information relating to the missing information associated with a second user identification information that has the same or similar first item information as the first item information contained in the user personal information associated with the first user identification information.

5. A user information management method comprising a computer equipped with user information storage means that stores user personal information for each user identification information, including one or more of the following regarding the user identified by the user identification information: attribute information, purchase history information, skin information, health indicator information, and questionnaire response information, wherein the user information registration means, if there is missing information in any of the items of the user personal information associated with the first user identification information in the user information storage means, identifies a second user identification information having the same or similar information as the information associated with the first user identification information, and further identifies a second user identification information having the same or similar information as the N+1 user identification information having the same or similar information as the information associated with the N+1 user identification information, based on information regarding the items of the missing information associated with the N+1 user identification information identified as a result of performing the process of identifying the N+1 user identification information one or more times, registers the missing information associated with the first user identification information. Note that N starts from 2 and increases by 1 each time the identifying process is performed.

6. The user information management method according to claim 4 or 5, which includes a step in which the misregistration detection means notifies the user information storage means if the missing information associated with the first user identification information is obtained by a legitimate process when registering information in the user information storage means, which is different from the processing by the user information registration means, and the information registered by the user information registration means and the missing information obtained by the legitimate process differ by a predetermined value or more.

7. A user information management program for causing a computer to perform the method described in claim 4 or 5.

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