Integrated comparison target presentation system
Patent Information
- Authority / Receiving Office
- WO · WO
- Patent Type
- Applications
- Current Assignee / Owner
- Filing Date
- 2025-09-05
- Publication Date
- 2026-08-13
Smart Images
Figure KR2025013738_13082026_PF_FP_ABST
Abstract
Description
Integrated comparison target presentation system
[0001] The present invention relates to an integrated comparison target presentation system, and more specifically, to a comparison target presentation system that assists a user in making a purchase decision and promotes a purchase by having a comparison target presentation module select and present one or more comparison targets corresponding to a pre-set purchase frequency ranking range corresponding to the user's gender and age from consumer purchasing behavior analysis data or user purchase payment data when purchasing a desired item selected by the user.
[0002]
[0003] Nowadays, purchases of desired items are made online using mobile phones or personal computers.
[0004] Conventionally, the payment stage provided only the name of the desired item, its price, and a screen for selecting the payment method.
[0005] When purchasing new products that I do not usually buy, it is difficult to properly judge how much of a burden this places on me.
[0006] Of course, prices for desired items are displayed numerically, but numerical prices are difficult for users to intuitively perceive.
[0007] For example, it is similar to how digital watches display time as numerical values, making them difficult to perceive intuitively, whereas analog watches displaying time with hands are perceived more intuitively than digital watches.
[0008] Meanwhile, traditionally, to encourage purchases, companies had no choice but to verbally persuade customers who found it difficult to make a decision at the payment stage. Moreover, even this was impossible online.
[0009] Therefore, there is an urgent need to develop a purchasing system that can help customers make sound purchasing decisions when paying for desired items, while facilitating purchases for businesses.
[0010]
[0011] The present invention is proposed to solve the above-mentioned problem and aims to enable the user to easily determine the extent of the burden by presenting a comparison item with an equivalent price to the desired item when making a payment for the desired item.
[0012] In addition, the present invention aims for a comparison target presentation module to select and present one or more comparison targets corresponding to a pre-set purchase frequency ranking range corresponding to the user's gender and age from consumer purchasing behavior analysis data or user purchase payment data.
[0013] In addition, the present invention aims for a comparison target presentation module to promote online purchase.
[0014]
[0015] The present invention relates to a comparison object presentation system (1000) that provides a comparison object to assist in making a purchase decision when purchasing a desired item selected by a user, wherein
[0016] A user terminal (200) that is connected to a purchasing server (100) via a network to transmit and receive data, and transmits a desired purchase item selected by the user to the purchasing server (100);
[0017] A comparison target presentation system is provided, characterized by including a purchase server (100) that provides the user terminal (200) with a name of the item to be purchased, a payment price, a payment method selection menu, and a comparison target to assist in making a purchase decision for the purchase of the item to be purchased received from the user terminal (200).
[0018] In addition, the purchase server (100) of the present invention,
[0019] A payment module (110) that provides a menu for selecting the desired item name, payment price, and payment method to the user terminal (200) for purchasing the desired item received from the user terminal (200);
[0020] It further includes a comparison target presentation module (120) that transmits information about one or more comparison targets included in a preset price range based on the price of the item desired for purchase to the user terminal (200).
[0021] The above comparison target presentation module (120) is characterized by helping the user make a purchase decision by presenting information about the comparison target.
[0022] In addition, the comparison target presentation module (120) of the present invention is characterized by presenting information about the comparison target on a payment page or a product introduction page for the item to be purchased.
[0023] In addition, the comparison target presentation module (120) of the present invention is,
[0024] Public institution statistical data department (121) where consumer purchasing behavior analysis data provided by public institutions is stored;
[0025] The invention is characterized by including a comparison target selection unit (123) that presents one or more comparison targets included in a preset price range based on the price of the item desired for purchase, wherein one or more comparison targets corresponding to a preset purchase frequency ranking range corresponding to the user's gender and age transmitted from the user terminal (200) are selected from the purchase frequency ranking data by gender and age selected from the public institution statistical data unit (121).
[0026] In addition, the present invention includes the comparison target presentation module (120),
[0027] Consumer purchase history book (122) where the user's purchase payment data is stored;
[0028] The invention is characterized by including a comparison target selection unit (123) that presents one or more comparison targets included in a preset price range based on the price of the above-mentioned desired purchase item, and selects and presents one or more comparison targets corresponding to a preset purchase frequency ranking range during a preset period by analyzing the user's purchase approval data stored in the above-mentioned consumer purchase history unit (122).
[0029]
[0030] The comparison target presentation system according to the present invention has the effect of enabling the user to easily determine the extent of the burden when paying for a desired purchase item.
[0031] In addition, the present invention has the effect of promoting purchase when a user makes a payment for an item they wish to purchase.
[0032] In addition to the effects described above, the specific effects of the present invention are described together with the specific details for implementing the invention below.
[0033]
[0034] FIG. 1 is a configuration diagram of a comparison target presentation system according to the present invention.
[0035] FIG. 2 is a block diagram of a purchasing server according to the present invention.
[0036] Hereinafter, various embodiments of this document are described with reference to the accompanying drawings. However, this is not intended to limit the technology described in this document to specific embodiments and should be understood to include various modifications, equivalents, and / or alternatives to the embodiments of this document. In relation to the description of the drawings, similar reference numerals may be used for similar components.
[0037] Furthermore, expressions such as "First," "Second," etc., used in this document may modify various components regardless of order and / or importance, and are used merely to distinguish one component from another without limiting such components. For example, "Part 1" and "Part 2" may refer to different parts regardless of order or importance. For instance, without departing from the scope of rights described in this document, Part 1 may be named Part 2, and similarly, Part 2 may be renamed Part 1.
[0038] Furthermore, the terms used in this document are used merely to describe specific embodiments and are not intended to limit the scope of other embodiments. Singular expressions may include plural expressions unless the context clearly indicates otherwise. Terms used herein, including technical or scientific terms, may have the same meaning as generally understood by those skilled in the art described in this document. Terms used in this document that are defined in general dictionaries may be interpreted as having the same or similar meaning as they have in the context of the relevant technology, and are not to be interpreted in an ideal or overly formal sense unless explicitly defined in this document. In some cases, even terms defined in this document may not be interpreted to exclude the embodiments of this document.
[0039] FIG. 1 is a configuration diagram of a comparison target presentation system (1000) according to the present invention, and FIG. 2 is a block diagram of a purchase server (100) according to the present invention.
[0040] This will be explained with reference to FIGS. 1 and 2.
[0041] The present invention relates to a comparison target presentation system (1000) that enables the user to easily determine the extent of the burden of the purchase when the user makes a payment for an item they wish to purchase, and promotes the purchase from the seller's perspective.
[0042] The comparison target presentation system (1000) according to the present invention includes a user terminal (200) and a purchase server (100).
[0043] The user terminal (200) is connected to the purchasing server (100) via a network to transmit and receive data, and is configured to transmit the desired purchase item selected by the user to the purchasing server (100).
[0044] The user terminal (200) may be a mobile phone or a personal computer, etc.
[0045] The purchase server (100) provides a payment environment for the desired purchase item selected by the user.
[0046] The payment module (110) equipped in the purchase server (100) provides the name of the item to be purchased, the payment price, and the payment method selection menu to the user terminal (200) during the payment stage.
[0047] Previously, when making a payment for a desired item, only the item name, price, and payment method selection screen were provided.
[0048] As a result, when purchasing new products that I do not usually buy, it was difficult to properly judge how much of a burden it would be to me.
[0049] Accordingly, the present invention provides a comparison target at the stage of paying for a desired item to help the user make a purchase decision.
[0050] The comparison target presentation module (120) provided in the purchase server (100) is configured to transmit information about one or more comparison targets included in a preset price range based on the price of the item desired for purchase to the user terminal (200).
[0051] For example, if the price of the item you wish to purchase is 10,000 won and the pre-set price range is 10% to -10%, the price range of the comparison is 9,000 won to 11,000 won.
[0052] The information provided by the comparison target presentation module (120) may consist of text, images, or a combination of text and images, but it is desirable to include images so that intuitive recognition is possible.
[0053] I will explain using the example of purchasing a newly developed product idea called a "nail beauty kit."
[0054] In the comparison target presentation system (1000) according to the present invention, an image is presented with the text "Spicy Chicken" as a comparison target for a nail beauty kit with a purchase price of 20,000 won.
[0055] Users can easily perceive that the cost of purchasing a nail care kit, 20,000 won, is a burden comparable to ordering seasoned fried chicken once, so they are helped in making a purchase decision.
[0056] The uncertainty associated with purchasing a new, infrequently bought product without any comparisons was resolved by providing a point of comparison. In other words, based on the purchasing experience of frequently ordered "spicy fried chicken," users can easily determine the extent of the burden placed on them by purchasing a "nail care kit."
[0057] The comparison target provided by the comparison target presentation module (120) is an item with a high purchase frequency that the user frequently uses or that is frequently used by the general public of the same gender and age as the user. Therefore, when the comparison target is presented at the payment stage, the user can more intuitively and easily grasp the degree of purchase burden based on their own purchasing experience.
[0058] The comparison target can be presented not only on the payment page, but also on the product introduction page for the desired item displayed on the screen after searching for the desired item.
[0059] In order to present comparison targets more objectively, this invention uses purchasing behavior analysis data provided by public institutions and individual user purchase approval data as a basis.
[0060] Here, purchase payment data includes credit card usage history, shopping history from online platforms such as Naver Shopping, and shopping history from shopping applications such as Coupang.
[0061] To this end, the comparison target presentation module (120) according to the present invention includes a public institution statistical data section (121), a consumer purchase history section (122), and a comparison target selection section (123).
[0062] The public institution statistical data department (121) is configured to store consumer purchasing behavior analysis data provided by public institutions such as the National Statistical Office.
[0063] The consumer purchase history section (122) is configured to store the user's purchase approval data.
[0064] The comparison target selection unit (123) presents one or more comparison targets that fall within a preset price range based on the price of the item desired for purchase, and selects and presents one or more comparison targets that fall within a preset purchase frequency ranking range corresponding to the user's gender and age transmitted from the user terminal (200) from the purchase frequency ranking data by gender and age selected from the public institution statistical data unit (121).
[0065] For example, if the user is male and 25 years old, the public institution statistical data department (121) selects items that 25-year-old men frequently purchase, and among them, the items corresponding to the 1st and 2nd rankings are presented as comparison items.
[0066] Additionally, the comparison target selection unit (123) presents one or more comparison targets that fall within a preset price range based on the price of the item desired for purchase, and analyzes the user's purchase approval data stored in the consumer purchase history unit (122) to select and present one or more comparison targets that correspond to a preset purchase frequency ranking range during a preset period.
[0067] The comparison target presentation module (120) can induce the user to easily make a purchase decision by presenting items that are frequently used in daily life, such as a cup of coffee or a pack of cigarettes.
[0068] In other words, by making it seem as though paying 20,000 won for a nail care kit is equivalent to ordering seasoned fried chicken occasionally, users who are hesitant to make a purchase can be encouraged to pay.
[0069] This can be more effective than promoting the service verbally.
[0070] For reference, since the comparison target selection unit (123) is located inside the purchase server (100), the name of the present invention is named an integrated comparison target presentation system (1000).
[0071] The present invention relates to an integrated comparison target presentation system (1000), and more specifically, to a comparison target presentation system (1000) that assists the user in making a purchase decision and promotes the purchase by having a comparison target presentation module (120) select and present one or more comparison targets corresponding to a preset purchase frequency ranking range corresponding to the user's gender and age from consumer purchase behavior analysis data or user purchase payment data when purchasing a desired item selected by the user.
[0072]
[0073] Although preferred embodiments of the present invention have been illustrated and described above, the present invention is not limited to the specific embodiments described above. It is understood that various modifications can be made by those skilled in the art without departing from the essence of the invention as claimed in the claims, and such modified embodiments should not be understood individually from the technical spirit or perspective of the present invention.
Claims
1. A comparison object presentation system (1000) that provides a comparison object to help make a purchase decision when purchasing a desired item selected by a user, A user terminal (200) that is connected to a purchasing server (100) via a network to transmit and receive data, and transmits a desired purchase item selected by the user to the purchasing server (100); A comparison target presentation system characterized by including: a purchase server (100) that provides the user terminal (200) with a name of the item to be purchased, a payment price, a payment method selection menu, and a comparison target to assist in making a purchase decision for the purchase of the item to be purchased received from the user terminal (200).
2. In Paragraph 1, The above purchasing server (100) is, A payment module (110) that provides a menu for selecting the desired item name, payment price, and payment method to the user terminal (200) for purchasing the desired item received from the user terminal (200); It further includes a comparison target presentation module (120) that transmits information about one or more comparison targets included in a preset price range based on the price of the item desired for purchase to the user terminal (200). The comparison target presentation module (120) is characterized by helping the user make a purchase decision by presenting information about the comparison target, in a comparison target presentation system.
3. In Paragraph 2, The comparison target presentation module (120) is characterized by presenting information about the comparison target on a payment page or a product introduction page for a desired item for purchase, in a comparison target presentation system.
4. In Paragraph 2, The above comparison target presentation module (120) is, Public institution statistical data department (121) where consumer purchasing behavior analysis data provided by public institutions is stored; A comparison target presentation system characterized by including: a comparison target selection unit (123) that presents one or more comparison targets included in a preset price range based on the price of the above-mentioned desired purchase item, wherein one or more comparison targets corresponding to a preset purchase frequency ranking range corresponding to the user's gender and age transmitted from the above-mentioned user terminal (200) are selected from the purchase frequency ranking data by gender and age selected in the above-mentioned public institution statistical data unit (121).
5. In Paragraph 2, The above comparison target presentation module (120) is, Consumer purchase history book (122) where the user's purchase payment data is stored; A comparison target presentation system characterized by including: a comparison target selection unit (123) that presents one or more comparison targets included in a preset price range based on the price of the above-mentioned desired purchase item, and selects and presents one or more comparison targets corresponding to a preset purchase frequency ranking range during a preset period by analyzing the user's purchase approval data stored in the above-mentioned consumer purchase history unit (122).