Method and apparatus for live streaming interaction, device, storage medium, and program product

Abstract

Embodiments of the present disclosure provide a method and apparatus for live streaming interaction, a device, a storage medium, and a program product. The method comprises: in response to a user in live streaming initiating execution of a predetermined type of interactive behavior on a first object associated with the live streaming, presenting an interactive message on a live streaming interface of the live streaming, wherein the interactive message indicates information related to the interactive behavior; and in response to triggering of the interactive message, presenting an object operation interface, the object operation interface being configured to execute the predetermined type of interactive behavior on an object in an object list associated with the live streaming, and the object list at least comprising the first object.

Description

Methods, apparatus, devices, storage media, and program products for live interactive broadcasts.

[0001] This application claims priority to Chinese Patent Application No. 202510238093.X, filed on February 28, 2025, entitled "Method, Apparatus, Device, Storage Medium and Program Product for Live Interaction", the entire contents of which are incorporated herein by reference. Technical Field

[0002] The exemplary embodiments disclosed herein generally relate to the field of computers, and particularly to methods, apparatuses, electronic devices, computer-readable storage media, and computer program products for live interactive broadcasting. Background Technology

[0003] With the development of computer technology, various live streams can provide people with information, education, entertainment, and other content. During a live stream, viewers can perform various interactive actions, each corresponding to different interactive messages. The aim is to enrich the presentation of interactive messages and increase the interactive methods associated with them. Summary of the Invention

[0004] In a first aspect of this disclosure, a method for live streaming interaction is provided. The method includes: in response to a user initiating an interactive action of a predetermined type on a first object associated with the live stream, presenting an interactive message on a live streaming interface, wherein the interactive message indicates information related to the interactive action; and in response to triggering the interactive message, presenting an object manipulation interface configured to perform the predetermined interactive action on objects in a list of objects associated with the live stream, the object list including at least the first object.

[0005] In a second aspect of this disclosure, an apparatus for live streaming interaction is provided. The apparatus includes: an interactive message presentation module configured to, in response to a user initiating an interactive action of a predetermined type on a first object associated with the live stream, present an interactive message on a live stream interface, wherein the interactive message indicates information related to the interactive action; and an operation interface presentation module configured to, in response to triggering the interactive message, present an object operation interface configured to perform a predetermined type of interactive action on objects in an object list associated with the live stream, the object list including at least the first object.

[0006] In a third aspect of this disclosure, an electronic device is provided. The device includes at least one processor; and at least one memory coupled to the at least one processor and storing instructions for execution by the at least one processor. When executed by the at least one processor, the instructions cause the electronic device to perform the method of the first aspect.

[0007] In a fourth aspect of this disclosure, a computer-readable storage medium is provided. The computer-readable storage medium stores computer-executable instructions that, when executed by a processor, implement the method of the first aspect.

[0008] In a fifth aspect of this disclosure, a computer program product is provided. The computer program product includes computer-executable instructions, wherein when executed by a processor, the computer-executable instructions implement the method according to a first aspect of this disclosure.

[0009] It should be understood that the content described in this content section is not intended to limit the key or essential features of the embodiments of this disclosure, nor is it intended to restrict the scope of this disclosure. Other features of this disclosure will become readily apparent from the following description. Attached Figure Description

[0010] The above and other features, advantages, and aspects of the embodiments of this disclosure will become more apparent from the accompanying drawings and the following detailed description. In the drawings, the same or similar reference numerals denote the same or similar elements, wherein:

[0011] Figure 1 shows a schematic diagram of an example environment in which embodiments of the present disclosure can be implemented;

[0012] Figures 2A to 2D illustrate schematic diagrams of example interfaces for live interactive broadcasts according to some embodiments of the present disclosure;

[0013] Figure 3 shows a flowchart of a method for live interactive broadcasting according to some embodiments of the present disclosure;

[0014] Figure 4 shows a schematic structural block diagram of an apparatus for live interactive broadcasting according to some embodiments of the present disclosure; and

[0015] Figure 5 shows a block diagram of an electronic device in which one or more embodiments of the present disclosure may be implemented. Detailed Implementation

[0016] Embodiments of this disclosure will now be described in more detail with reference to the accompanying drawings. While some embodiments of this disclosure are shown in the drawings, it should be understood that this disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a more thorough and complete understanding of this disclosure. It should be understood that the accompanying drawings and embodiments of this disclosure are for illustrative purposes only and are not intended to limit the scope of protection of this disclosure.

[0017] In the description of embodiments of this disclosure, the term "comprising" and similar terms should be understood as open-ended inclusion, i.e., "including but not limited to". The term "based on" should be understood as "at least partially based on". The term "one embodiment" or "the embodiment" should be understood as "at least one embodiment". The term "some embodiments" should be understood as "at least some embodiments". Other explicit and implicit definitions may also be included below.

[0018] In this document, unless explicitly stated otherwise, performing a step in response to A does not mean that the step is performed immediately after A, but may include one or more intermediate steps.

[0019] It is understood that the data involved in this technical solution (including but not limited to the data itself, the acquisition, use, storage or deletion of the data) shall comply with the requirements of relevant laws, regulations and related provisions.

[0020] It is understood that before using the technical solutions disclosed in the various embodiments of this disclosure, relevant users should be informed of the type, scope of use, and usage scenarios of the information involved in this disclosure through appropriate means in accordance with relevant laws and regulations, and authorization should be obtained from the relevant users. Among them, relevant users may include any type of rights holder, such as individuals, enterprises, and groups.

[0021] For example, in response to receiving an active request from a user, a prompt message is sent to the relevant user to clearly inform the user that the requested operation will require obtaining and using the user's information, thereby enabling the relevant user to choose whether to provide information to the software or hardware such as the electronic device, application, server, or storage medium that performs the operation of the technical solution disclosed herein based on the prompt message.

[0022] As an optional but non-restrictive implementation, in response to a user's active request, a prompt message can be sent to the user, such as a pop-up window, where the prompt message can be presented in text format. Furthermore, the pop-up window can also include a selection control allowing the user to choose "agree" or "disagree" to provide information to the electronic device.

[0023] It is understood that the above notification and user authorization process are merely illustrative and do not constitute a limitation on the implementation of this disclosure. Other methods that comply with relevant laws and regulations may also be applied to the implementation of this disclosure.

[0024] Figure 1 illustrates a schematic diagram of an example environment 100 in which embodiments of the present disclosure can be implemented. In environment 100, one or more users 110-1, 110-2, 110-3, ..., 110-N can watch live streams (sometimes referred to as "live sessions") and participate in live interactive events through their respective associated terminal devices 120-1, 120-2, ..., 120-N. User 110 may also be referred to as a participant, for example. For ease of discussion, users 110-1, 110-2, ..., 110-N may be collectively referred to as user 110 or individually, and terminal devices 120-1, 120-2, ..., 120-N may be collectively referred to as terminal device 120 or individually.

[0025] In some embodiments, among all users 110, one or more users, such as user 110-1, can initiate a live stream through an associated terminal device 120-1. In some scenarios, the user 110-1 initiating the live stream may also be referred to as the host of the live stream session, the host user, the host participant, the live streamer, or the live stream manager. In some embodiments, user 110-1 may include a user corresponding to an e-commerce store, or an object recommender capable of recommending online products. In this document, the user 110-1 initiating the live stream may also be referred to as the target user.

[0026] In some embodiments, the participants in a live interactive event may include the target user 110-1 and one or more other participants 110-2 to 110-N. Other participants 110-2 to 110-N may be viewer users who do not start their own live stream but join the live interactive event of the current host participant (e.g., e-commerce live stream, product recommendation, etc.). Additionally, other users 110 may also include viewers, listeners, or observers in the live stream.

[0027] In some embodiments, the terminal device 120 may have an application installed that can provide live streaming services, or may have access to a website that can provide live streaming services. The user 110 can operate the terminal device 120 to access the corresponding application or website. Accordingly, the terminal device 120 may present a corresponding live streaming interface, which may provide live streaming content, such as audio live streaming content or video live streaming content.

[0028] The application installed on terminal device 120 can be a content sharing application (e.g., a video application primarily for video sharing, or other applications for sharing content such as audio, images, etc.), capable of providing users with various services related to media items, including browsing, commenting, forwarding, creating (e.g., shooting and / or editing), publishing, etc. Media items can also be referred to as media content, media data, multimedia content, multimedia items, media content items, etc. In some embodiments, the application can also be any other suitable application capable of displaying media items. In this document, "media item" includes one or more types of content, such as video, images, GIFs, image sets, audio, text, etc.

[0029] The interface provided by the application may include at least a media presentation interface (also known as a media playback interface, media recommendation interface, content recommendation interface, etc.) for presenting media items, and a user page for presenting the publisher's historical media items. If the publisher is a user (i.e., a merchant) corresponding to an e-commerce store or an object recommender, the interface may also include an object presentation interface for presenting a set of objects associated with the publisher. In some embodiments, if the application can provide services related to live streaming, the interface may also include a live streaming interface.

[0030] In some embodiments, the terminal device 120 can also communicate with the server 130 via the network 132 to provide live streaming services. The server 130 can provide functions such as application or website management, configuration, and maintenance. In some embodiments, the server 130 can store data generated during the live streaming process, including live interaction data generated during live streaming interactions.

[0031] Terminal device 120 can be any type of mobile terminal, fixed terminal, or portable terminal, including mobile phones, desktop computers, laptop computers, notebook computers, netbook computers, tablet computers, media computers, multimedia tablets, personal communication system (PCS) devices, personal navigation devices, personal digital assistants (PDAs), audio / video players, digital cameras / camcorders, television receivers, radio receivers, e-book devices, gaming devices, or any combination thereof, including accessories and peripherals of these devices or any combination thereof. In some embodiments, terminal device 120 may also support any type of user-facing interface (such as "wearable" circuitry).

[0032] Server 130 can be a standalone physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server providing basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, content delivery networks, and big data and artificial intelligence platforms. Server 130 may include, for example, computing systems / servers such as mainframes, edge computing nodes, computing devices in a cloud environment, etc. Server 130 can provide backend services for applications supporting live streaming in terminal device 120.

[0033] It should be understood that the structure and function of the various elements in environment 100 are described for illustrative purposes only and do not imply any limitation on the scope of this disclosure.

[0034] Live streaming interfaces typically include an area for displaying interactive messages, such as a comment section. Traditionally, comment sections only display comments corresponding to comments made about the live stream, meaning the types of interactive messages displayed are relatively limited. To improve the viewing experience for viewers, it is desirable to display more diverse interactive messages corresponding to different user interactions.

[0035] In view of the above, according to embodiments of this disclosure, an improved solution for live streaming interaction is provided. According to this solution, in response to a user initiating an interactive action of a predetermined type on a first object associated with the live stream, an interactive message is presented on the live stream interface, wherein the interactive message indicates information related to the interactive action. In response to the triggering of the interactive message, an object operation interface is presented, which is configured to perform a predetermined type of interactive action on objects in an object list associated with the live stream, the object list including at least the first object.

[0036] Therefore, interactive messages corresponding to predetermined types of interactions can be displayed on the live streaming interface, and corresponding operation interfaces can be presented in response to the triggering of interactive messages. On the one hand, providing interactive messages allows users to conveniently and quickly learn about various interactions with the live stream, improving the viewing experience for viewers. On the other hand, triggering interactive messages to present operation interfaces can improve operational efficiency.

[0037] In this disclosure, "trigger" refers to one or more interactive actions performed by a user on a terminal device. Furthermore, these interactive actions may be triggered within the same user interface / pop-up window or within different user interfaces / pop-up windows. This disclosure is not limited in this respect.

[0038] In this disclosure, "object" can refer to any physical or virtual object, including but not limited to physical or virtual goods, media works, etc.

[0039] The following description continues with reference to the accompanying drawings, illustrating some exemplary embodiments of this disclosure. The live interactive method disclosed herein can be implemented on terminal device 120. It should be noted that the operations performed by terminal device 120 may specifically be performed by relevant applications installed on terminal device 120. Some operations described with reference to terminal device 120 may require the assistance of server 130 to complete.

[0040] It should be understood that the interface shown in the accompanying drawings is merely an example, and various interface designs are possible in practice. The various graphic elements in the interface can have different arrangements and different visual representations, one or more elements can be omitted or replaced, and one or more other elements may also be present. The embodiments of this disclosure are not limited in this respect.

[0041] Figures 2A to 2D illustrate schematic diagrams of example interfaces 200A to 200D for live interactive broadcasting according to some embodiments of the present disclosure. The interfaces shown in example interfaces 200A to 200D can be presented on terminal device 120. For ease of discussion, example interfaces 200A to 200D will be described with reference to the environment 100 of FIG1. ​​In embodiments of the present disclosure, example interfaces 200A to 200D illustrate multiple examples of live broadcast interfaces. Terminal device 120 can interact by receiving operations from associated users (i.e., user 110 corresponding to terminal device 120) to present corresponding interaction results.

[0042] As shown in Figure 2A, the live streaming interface shown in example interface 200A may include interactive controls (e.g., a follow control) for the corresponding broadcaster. Terminal device 120 may, for example, respond to the triggering of the interactive controls to perform corresponding interactions with the broadcaster (e.g., follow "XXX flagship store"). Example interface 200A may include controls for acquiring interactive resources available in the live stream. Interactive resources may include at least one type of virtual resource. Terminal device 120 may acquire the corresponding virtual resource in response to the triggering of the acquisition control. The number of virtual resources acquired by terminal device 120 each time may be pre-configured by the broadcaster or randomly determined.

[0043] Virtual resources, sometimes referred to as incentives, refer to resources or incentives that a user can obtain after completing an interactive task. Examples of virtual resources may include, but are not limited to, physical or virtual objects, coupons, points incentives, etc. Virtual resources in live streaming are typically configurable. This disclosure does not limit the specific virtual resources. Terminal device 120 can acquire interactive resources of the corresponding type in response to the triggering of an acquisition control.

[0044] During a live stream, the live content can be associated with one or more objects, which may include physical goods / services, virtual goods / services, digital content / physical content, etc. In some embodiments, when the current live stream content is an explanation or demonstration of a certain object, the terminal device 120 can also present an object presentation window 230, displaying the object currently being explained or demonstrated in the object presentation window 230. The terminal device 120 can respond to a trigger on the object presentation window 230 by directly presenting the corresponding object's interface. This allows users to easily learn about object information and perform further operations on objects of interest through the live stream. For example, if the object currently presented in the object presentation window 230 is product A, the terminal device 120 can respond to a trigger on the object presentation window 230 by directly presenting the product A's details page or product A's purchase page, etc.

[0045] In some embodiments, example interface 200A may further include an input field 205. Terminal device 120 may receive user input from a user via the input field 205. Terminal device 120 may also determine the received user input as a comment message from the user regarding a comment. The live streaming interface may at least include a comment area for presenting comment messages for the live stream. The comment area has certain dimensions (i.e., length and width), and the comment messages within the comment area can be scrolled. For example, the live streaming interface shown in example interface 200A may include a comment area 210 for presenting comment messages.

[0046] Terminal device 120 can respond to a user in the live stream (this user can be a user corresponding to terminal device 120 itself or a user corresponding to another terminal device 120) initiating a predetermined type of interactive behavior on an object associated with the live stream (which may be referred to as the first object, for example), and present the interactive message on the live stream interface. As an example only, the object can be a product, and the predetermined type of interactive behavior can be a purchase of the product.

[0047] Interactive messages can indicate information related to the interactive action. This information may include the identifier of the object to which the interaction was initiated, the identifier of the user initiating the interaction, the number of users initiating the interaction, and any other appropriate information. The identifier of the object to which the interaction was initiated may include, for example, the object's corresponding image, object name, object number, etc. The user's identifier may include, for example, the user's name, user ID, user avatar, etc. In some embodiments, if it is determined that the number of users initiating the interaction exceeds a specified number, the information related to the interactive action may also indicate that the number of users initiating the interaction exceeds the specified number without indicating the specific number of users initiating the interaction. For example, the specified number could be 99. If the number of users initiating the interaction exceeds 99, the interactive message may include the text "XX and 99+ users…". This interactive message indicates that the number of users initiating the interaction exceeds 99 without indicating the specific number of users initiating the interaction.

[0048] The first object may include a group of objects, and the predetermined type of interactive behavior may include at least one interactive behavior performed on this group of objects within a specified time period (e.g., referred to as the first time period). This at least one interactive behavior may correspond to a set of interactive messages. A set of interactive messages may include interactive messages corresponding to each of the at least one interactive behavior (here, each interactive behavior corresponds to one interactive message; for example, such interactive messages may be referred to as individual interactive messages). A set of interactive messages may also include interactive messages determined based on all the predetermined type of interactive behaviors performed on a single object within another specified time period (e.g., referred to as the second time period); here, multiple interactive behaviors correspond to one interactive message; for example, such interactive messages may be referred to as group interactive messages. The duration of the second time period should be longer than the duration of the aforementioned first time period. Both the first and second time periods should be time periods relatively close to the current time (e.g., the current time may be the end time of the time period or near the end time).

[0049] As an example, the first object may include three products, the first time period may be three seconds, and a set of interactive messages may include multiple individual interactive messages corresponding to multiple purchase actions of users on the three products within the last three seconds in the live stream. Each individual interactive message corresponding to a purchase action may include, for example, the text "User XX purchased product XX". The second time period may be, for example, two minutes. A set of interactive messages may also include group interactive messages corresponding to all interactive actions of a pre-order type on a single product within the last two minutes. Such group interactive messages may include, for example, the text "XX users purchased product XX".

[0050] In some embodiments, for each product, a comparison between the number of all interactions of a predetermined type for that product within a second time period and a specified number can also be determined. A group interaction message corresponding to all interactions for that product can be determined only if the number of all interactions reaches the specified number. For example, if the specified number is 10, for product A, if 15 users purchase product A within 2 minutes (i.e., the number of purchases of product A exceeds 10), it is determined that all interactions for product A within 2 minutes have corresponding group interaction messages. These group interaction messages may include, for example, the text "15 users purchased product A".

[0051] It is understandable that at least one second time period and its corresponding specified number can be determined based on actual needs. For example, two second time periods can be determined, namely 2 minutes and 5 minutes, with corresponding specified numbers of 10 and 20, respectively. In this case, if the total number of interactions with product A within 2 minutes exceeds 10, a corresponding group interaction message can be determined; if the total number of interactions with product A within 5 minutes exceeds 20, another corresponding group interaction message can be determined.

[0052] A predetermined number of interactive messages can be presented on the live streaming interface each time. The interactive message presented on the live streaming interface should be determined from a set of interactive messages. For example, if the predetermined number is 1, a set of interactive messages may include 10 individual interactive messages and 2 group interactive messages. The interactive message presented on the live streaming interface should be 1 interactive message determined from this set of interactive messages (i.e., these 12 interactive messages). It should be noted that the predetermined number here can be any appropriate number, that is, any appropriate number of interactive messages can be presented on the live streaming interface each time. This disclosure only uses the presentation of 1 interactive message each time as an example for illustrative description. It should be noted that the process of determining the interactive message to be presented on the live streaming interface from a set of interactive messages can be implemented at the terminal device 120 or at the server 130. This disclosure does not limit this.

[0053] In some embodiments, if the predetermined type of interactive behavior includes interactive behavior triggered by the user currently presenting the live broadcast interface (e.g., the user corresponding to terminal device 120, which can be referred to as the first user), the corresponding interactive message can be presented on the live broadcast interface according to a first priority. The first priority may, for example, indicate that the interactive message corresponding to the first user's interactive behavior should be presented first. In this case, presenting the user's own interactive behavior-related interactive message first helps improve the user's interactive experience during the live broadcast. In some embodiments, if the predetermined type of interactive behavior does not include interactive behavior triggered by the first user, the corresponding interactive message can be presented on the live broadcast interface according to a second priority. The second priority should be lower than the first priority. That is, the interactive message to be presented can be determined from a set of interactive messages based on the second priority only if the predetermined type of interactive behavior does not include interactive behavior triggered by the first user.

[0054] If the predetermined type of interactive behavior does not include the interactive behavior triggered by the first user, a set of interactive messages corresponding to the predetermined type of interactive behavior can be referred to as a set of candidate interactive messages. A set of candidate interactive messages may include multiple candidate interactive messages. The second priority can be determined, for example, based on at least one of the message type of each of the multiple candidate interactive messages and the user corresponding to each of the multiple candidate interactive messages.

[0055] In some embodiments, the message type of the interactive message can be determined based on the number of users who triggered the interactive action. For example, the message type of the interactive message corresponding to an interactive action triggered by a single user can be one type, while the message type of the interactive message corresponding to an interactive action triggered by multiple users (such as the aforementioned group interactive message) can be another type. As another example, for interactive actions triggered by multiple users, the interactive message corresponding to an interactive action triggered by users at a first number level (each number level can correspond to a range of numbers, and numbers within that range belong to the corresponding number level) (e.g., an interactive message corresponding to 10 users) can be one type, while the interactive message corresponding to an interactive action triggered by users at a second number level higher than the first number level (e.g., the number corresponding to the second number level is higher than the number corresponding to the first number level) (e.g., an interactive message corresponding to 100 users) can be another type.

[0056] As an example, the message type of an interaction message corresponding to a single user (i.e., an interaction message corresponding to a single triggered interaction behavior) can be defined as an individual type. The message type of interaction messages corresponding to a first-order number of users can be defined as a first-group type. The message type of interaction messages corresponding to a second-order number of users can be defined as a second-group type. The second priority can, for example, indicate the priority of second-group type interaction messages -> priority of first-group type interaction messages -> priority of individual type interaction messages. The highest-priority interaction message can be determined from a group of interaction messages according to the second priority and displayed on the live streaming interface.

[0057] In some embodiments, the message type of an interactive message can be determined based on the frequency of triggering interactive behaviors over a period of time. For example, interactive messages with a frequency of triggering interactive behaviors higher than a threshold (e.g., interactive messages with a frequency exceeding 5 interactive behaviors per minute) can be of one type, and interactive messages with a frequency of triggering interactive behaviors lower than the threshold (e.g., interactive messages with a frequency less than 5 interactive behaviors per minute) can be of another type. It should be noted that in some embodiments, even if the predetermined type of interactive behavior includes interactive behavior triggered by the first user, the corresponding interactive message can still be presented on the live streaming interface according to the second priority. This disclosure does not limit the specific method for determining the interactive messages to be presented on the live streaming interface from a set of interactive messages.

[0058] In some embodiments, different visual styles correspond to different message types. For example, individual-type interactive messages can be presented in a regular visual style in a live streaming interface, first-group-type interactive messages can be presented with a border, and second-group-type interactive messages can be presented with a border and highlight. It should be noted that each visual style mentioned herein can include any appropriate visual style such as highlight, bold, italic, or underline. The visual styles for different content in different states can be configured according to specific applications, and this disclosure does not limit the specific visual styles.

[0059] Interactive messages can be displayed in any suitable area of ​​the live stream interface (e.g., the left side, top, or bottom of the live stream interface, etc.), and this disclosure is not limited thereto. In some embodiments, interactive messages can be displayed in a predetermined area of ​​the live stream interface, which is associated with the aforementioned comment area. This predetermined area is configured to display a specific type of message, distinct from the comments in the live stream. In some embodiments, the predetermined area can be located near the comment area, but different from the comment area. For example, the predetermined area can be located above, to the left, or to the right of the comment area, etc. In some embodiments, the predetermined area can also be located inside the comment area, in which case the interactive message is displayed at a designated location within the comment area (e.g., displayed at the top of the comment area).

[0060] Terminal device 120 can present an object operation interface in response to the triggering of an interactive message in the live broadcast interface. The object operation interface may, for example, include an object list. The object list may include at least a first object. For example, the object list may also include other objects besides the first object. The object operation interface may, for example, be configured to perform a predetermined type of interactive behavior on objects in the object list associated with the live broadcast. In some embodiments, terminal device 120 may present an interaction identifier in the object list associated with the first object. The interaction identifier may indicate at least one of a predetermined type of interactive behavior and a message type of interactive message. The interaction identifier may include text associated with the interactive behavior or message type.

[0061] The first object is presented at a specified position in the object list, which can be any appropriate position in the object list. For example, the first object can be displayed at the top of the object list by default. In some embodiments, when the live broadcast content is associated with other objects in the object list besides the first object (which can be referred to as the second object), the terminal device 120 can display the second object at the top of the object list in the object operation interface and the first object below the second object. In some embodiments, when the live broadcast content is unrelated to other objects in the object list besides the first object (e.g., the live broadcast content is related to the first object or the live broadcast content is unrelated to all objects), the terminal device 120 can display the first object at the top of the object list in the object operation interface.

[0062] Referring to Figures 2A and 2B, the example interface 200A may include a comment area 210 and an area 220 (i.e., a predefined area) located above the comment area 210. The terminal device 120 may present individual-type interactive messages 222 in area 220. The terminal device 120 may present the example interface 200B in response to the triggering of interactive message 222. The example interface 200B includes an object manipulation interface 240. The object manipulation interface 240 includes a list of objects. If no object is currently being explained / displayed in the live stream, product number 8 corresponding to interactive message 222 can be displayed at the top of the object list in the object manipulation interface 240. If an object is currently being explained / displayed in the live stream (e.g., "product number 1" in the figure), the object being explained / displayed can be displayed at the top of the object list in the object manipulation interface 240, and product number 8 corresponding to interactive message 222 can be displayed after product number 1 and before other products.

[0063] Terminal device 120 can display an interaction identifier 252 associated with item number 8 in the object list. The interaction identifier 252 indicates to the user that the object corresponds to the user-triggered interaction message 222, and that the user-triggered interaction message 222 corresponds to a pre-defined type of interaction behavior for a single user, namely a purchase behavior. The user can add item number 8 to their cart or purchase item number 8 by triggering the corresponding add-to-cart control 254 or purchase control 256. The user can also view detailed information about item number 8 by triggering it. By displaying item number 8 in a designated location, the efficiency of user actions related to item number 8 can be improved.

[0064] Referring to Figures 2C and 2D, in example interface 200C, terminal device 120 can present a group-type interactive message 224 in area 220. The visual style of interactive message 224 is different from that of interactive message 222 in example interface 200A. Terminal device 120 can present example interface 200D in response to the triggering of interactive message 224. Interactive message 224 can also correspond to item number 8. Terminal device 120 can present an interactive identifier 258 associated with item number 8 in the object list. Interactive identifier 258 prompts the user that the object is the object corresponding to interactive message 222 triggered by the user, and that interactive message 222 triggered by the user corresponds to an interactive message of a predetermined type of interactive behavior of multiple users, the interactive behavior being a purchase behavior.

[0065] In summary, according to the embodiments of this disclosure, interactive messages corresponding to a predetermined type of interaction with an object can be presented on the live streaming interface, and a corresponding operation interface can be presented in response to the triggering of the interactive messages. On the one hand, by providing interactive messages, users can conveniently and quickly learn about various interactions with an object, which can improve the viewing experience of users watching the live stream. On the other hand, by triggering interactive messages to present the operation interface, the efficiency of operation can be improved.

[0066] Figure 3 shows a flowchart of a method 300 for live interactive broadcasting according to some embodiments of the present disclosure. Method 300 can be implemented at a terminal device 120. Method 300 is described below with reference to Figure 1.

[0067] In box 310, terminal device 120 responds to a user in the live stream initiating an interactive action of a predetermined type on a first object associated with the live stream, and presents an interactive message on the live stream interface, wherein the interactive message indicates information related to the interactive action.

[0068] In box 320, in response to the triggering of an interactive message, terminal device 120 presents an object operation interface, which is configured to perform a predetermined type of interactive behavior on objects in an object list associated with the live stream, the object list including at least a first object.

[0069] In some embodiments, the first object is presented at a specified position in the list of objects.

[0070] In some embodiments, the information related to the interaction includes at least one of the following: the identifier of the object to which the interaction is initiated, the identifier of the user who initiated the interaction, or the number of users who initiated the interaction.

[0071] In some embodiments, the live streaming interface is presented to a first user in the live stream, and presenting an interactive message on the live streaming interface includes: in response to the triggering of an interactive action of a predetermined type initiated by the first user, presenting a first interactive message on the live streaming interface with a first priority; and in response to the triggering of an interactive action of a predetermined type initiated by at least one other user besides the first user, presenting the first interactive message on the live streaming interface with a second priority, wherein the second priority is lower than the first priority.

[0072] In some embodiments, the message type of the interactive message is determined based on at least one of the following: the number of users who triggered the interactive behavior, the frequency of triggering the interactive behavior over a period of time; and wherein presenting the interactive message on the live streaming interface includes: presenting the interactive message on the live streaming interface with a determined visual style and presentation duration, wherein at least one of the visual style or presentation duration of the interactive message is determined based on the message type of the interactive message.

[0073] In some embodiments, the upper limit of the frequency of interactive messages in the live streaming interface is determined based on the message type of the interactive message.

[0074] In some embodiments, multiple candidate interaction messages are triggered by a predetermined type of interaction during a live stream, and the interaction message presented in the live stream interface is selected from multiple candidate interaction messages based on the priority of the multiple candidate interaction messages.

[0075] In some embodiments, the priority of multiple candidate interactive messages is determined based on at least one of the following: the message type of each candidate interactive message, or the user to which each candidate interactive message corresponds.

[0076] In some embodiments, method 300 further includes: presenting an interaction identifier in a list of objects associated with a first object, the interaction identifier indicating at least one of the following: a predetermined type of interactive behavior, or a message type of an interactive message.

[0077] In some embodiments, method 300 further includes: in response to the live streaming content being associated with the second object, displaying the second object at the top of the object list in the object operation interface and displaying the first object below the second object; in response to the live streaming content being unrelated to the second object, displaying the first object at the top of the object list in the object operation interface.

[0078] In some embodiments, the live streaming interface includes at least a comment area for the live stream, and presenting interactive messages on the live streaming interface includes presenting interactive messages in a predetermined area of ​​the live streaming interface, the predetermined area being associated with the comment area.

[0079] Embodiments of this disclosure also provide corresponding apparatus for implementing the methods or processes described above. Figure 4 shows a schematic structural block diagram of an apparatus 400 for live interactive broadcasting according to some embodiments of this disclosure. The apparatus 400 may be implemented in or included in the terminal device 120, for example. The various modules / components in the apparatus 400 may be implemented by hardware, software, firmware, or any combination thereof.

[0080] As shown in the figure, device 400 includes an interactive message presentation module 410, configured to present interactive messages on the live stream interface in response to a user initiating an interactive action of a predetermined type on a first object associated with the live stream. The interactive messages indicate information related to the interactive action. Device 400 also includes an operation interface presentation module 420, configured to present an object operation interface in response to the triggering of the interactive message. The object operation interface is configured to perform a predetermined type of interactive action on objects in an object list associated with the live stream, the object list including at least the first object.

[0081] In some embodiments, the first object is presented at a specified position in the list of objects.

[0082] In some embodiments, the information related to the interaction includes at least one of the following: the identifier of the object to which the interaction is initiated, the identifier of the user who initiated the interaction, or the number of users who initiated the interaction.

[0083] In some embodiments, the live streaming interface is presented to a first user in the live stream, and the interactive message presentation module 410 is further configured to: in response to the triggering of a predetermined type of interactive behavior initiated by the first user, present a first interactive message on the live streaming interface with a first priority; in response to the triggering of a predetermined type of interactive behavior initiated by at least one other user besides the first user, present the first interactive message on the live streaming interface with a second priority, wherein the second priority is lower than the first priority.

[0084] In some embodiments, the message type of the interactive message is determined based on at least one of the following: the number of users who triggered the interactive behavior, the frequency of triggering the interactive behavior within a period of time; and the interactive message presentation module 410 is further configured to present the interactive message in the live broadcast interface with a determined visual style and presentation duration, wherein at least one of the visual style or presentation duration of the interactive message is determined based on the message type of the interactive message.

[0085] In some embodiments, the upper limit of the frequency of interactive messages in the live streaming interface is determined based on the message type of the interactive message.

[0086] In some embodiments, multiple candidate interaction messages are triggered by a predetermined type of interaction during a live stream, and the interaction message presented in the live stream interface is selected from multiple candidate interaction messages based on the priority of the multiple candidate interaction messages.

[0087] In some embodiments, the priority of multiple candidate interactive messages is determined based on at least one of the following: the message type of each candidate interactive message, or the user to which each candidate interactive message corresponds.

[0088] In some embodiments, the apparatus 400 further includes an interaction identifier presentation module configured to present an interaction identifier in an object list associated with a first object, the interaction identifier indicating at least one of the following: a predetermined type of interactive behavior, or a message type of an interactive message.

[0089] In some embodiments, the device 400 further includes: an object presentation module configured to, in response to the live streaming content being associated with the second object, present the second object at the top of the object list in the object operation interface and present the first object below the second object; and in response to the live streaming content being unrelated to the second object, present the first object at the top of the object list in the object operation interface.

[0090] In some embodiments, the live streaming interface includes at least a comment area for the live stream, and the interactive message presentation module 410 is further configured to present interactive messages in a predetermined area of ​​the live streaming interface, the predetermined area being associated with the comment area.

[0091] The units and / or modules included in device 400 can be implemented in various ways, including software, hardware, firmware, or any combination thereof. In some embodiments, one or more units and / or modules can be implemented using software and / or firmware, such as machine-executable instructions stored on a storage medium. In addition to or as an alternative to machine-executable instructions, some or all of the units and / or modules in device 400 can be implemented at least partially by one or more hardware logic components. By way of example and not limitation, exemplary types of hardware logic components that can be used include field-programmable gate arrays (FPGAs), application-specific integrated circuits (ASICs), application-specific standard products (ASSPs), systems-on-chips (SoCs), complex programmable logic devices (CPLDs), and so on.

[0092] It should be understood that one or more steps in the above methods can be performed by suitable electronic devices or combinations of electronic devices. Such electronic devices or combinations of electronic devices may, for example, include terminal device 120 and / or server 130 in FIG. 1.

[0093] Figure 5 shows a block diagram of an electronic device 500 in which one or more embodiments of the present disclosure may be implemented. It should be understood that the electronic device 500 shown in Figure 5 is merely exemplary and should not constitute any limitation on the functionality and scope of the embodiments described herein. The electronic device 500 shown in Figure 5 may include or be implemented as the terminal device 120 of Figure 1, or the device 400 of Figure 4.

[0094] As shown in Figure 5, electronic device 500 is in the form of a general-purpose electronic device. Components of electronic device 500 may include, but are not limited to, one or more processors 510 or processing units, memory 520, storage device 530, one or more communication units 540, one or more input devices 550, and one or more output devices 560. Processor 510 may be a physical or virtual processor and is capable of performing various processes according to programs stored in memory 520. In a multiprocessor system, multiple processors execute computer-executable instructions in parallel to improve the parallel processing capability of electronic device 500.

[0095] Electronic device 500 typically includes multiple computer storage media. Such media can be any accessible media that is accessible to electronic device 500, including but not limited to volatile and non-volatile media, removable and non-removable media. Memory 520 can be volatile memory (e.g., registers, cache, random access memory (RAM)), non-volatile memory (e.g., read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), flash memory), or some combination thereof. Storage device 530 can be removable or non-removable media and can include machine-readable media, such as flash drives, disks, or any other media that can be used to store information and / or data and can be accessed within electronic device 500.

[0096] Electronic device 500 may further include additional removable / non-removable, volatile / non-volatile storage media. Although not shown in FIG. 5, disk drives for reading from or writing to removable, non-volatile disks (e.g., "floppy disks") and optical disk drives for reading from or writing to removable, non-volatile optical disks may be provided. In these cases, each drive may be connected to a bus (not shown) via one or more data media interfaces. Memory 520 may include computer program product 525 having one or more program modules configured to perform various methods or actions of various embodiments of the present disclosure.

[0097] Communication unit 540 enables communication with other electronic devices via a communication medium. Additionally, the functionality of components of electronic device 500 can be implemented using a single computing cluster or multiple computing machines capable of communicating via communication connections. Therefore, electronic device 500 can operate in a networked environment using logical connections to one or more other network personal computers (PCs) or another network node.

[0098] Input device 550 can be one or more input devices, such as a mouse, keyboard, trackball, etc. Output device 560 can be one or more output devices, such as a monitor, speaker, printer, etc. Electronic device 500 can also communicate with one or more external devices (not shown) via communication unit 540 as needed. These external devices include storage devices, display devices, etc., and can communicate with one or more devices that enable user interaction with electronic device 500, or with any device that enables electronic device 500 to communicate with one or more other electronic devices (e.g., network card, modem, etc.). Such communication can be performed via input / output (I / O) interface (not shown).

[0099] According to an exemplary implementation of this disclosure, a computer-readable storage medium is provided that stores computer-executable instructions thereon, wherein the computer-executable instructions are executed by a processor to implement the methods described above. According to an exemplary implementation of this disclosure, a computer program product is also provided, which is tangibly stored on a non-transitory computer-readable medium and includes computer-executable instructions, which are executed by a processor to implement the methods described above.

[0100] Various aspects of this disclosure are described herein with reference to flowchart illustrations and / or block diagrams of methods, apparatuses, devices, and computer program products implemented according to this disclosure. It should be understood that each block of the flowchart illustrations and / or block diagrams, and combinations of blocks in the flowchart illustrations and / or block diagrams, can be implemented by computer-readable program instructions.

[0101] These computer-readable program instructions can be provided to a processing unit of a general-purpose computer, a special-purpose computer, or other programmable data processing apparatus to produce a machine such that, when executed by the processing unit of the computer or other programmable data processing apparatus, they create means for implementing the functions / actions specified in one or more blocks of the flowchart and / or block diagram. These computer-readable program instructions can also be stored in a computer-readable storage medium that causes a computer, programmable data processing apparatus, and / or other device to operate in a particular manner. Thus, the computer-readable medium storing the instructions comprises an article of manufacture that includes instructions for implementing aspects of the functions / actions specified in one or more blocks of the flowchart and / or block diagram.

[0102] Computer-readable program instructions can be loaded onto a computer, other programmable data processing apparatus, or other device to cause a series of operational steps to be performed on the computer, other programmable data processing apparatus, or other device to produce a computer-implemented process, thereby causing the instructions that execute on the computer, other programmable data processing apparatus, or other device to perform the functions / actions specified in one or more boxes of a flowchart and / or block diagram.

[0103] The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of this disclosure. In this regard, each block in a flowchart or block diagram may represent a module, segment, or portion of an instruction, which contains one or more executable instructions for implementing the specified logical function. In some, as newer, implementations, the functions indicated in the blocks may occur in a different order than those indicated in the drawings. For example, two consecutive blocks may actually be executed substantially in parallel, and they may sometimes be executed in reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, may be implemented using a dedicated hardware-based system that performs the specified function or action, or using a combination of dedicated hardware and computer instructions.

[0104] Various implementations of this disclosure have been described above. These descriptions are exemplary and not exhaustive, nor are they limited to the disclosed implementations. Many modifications and variations will be apparent to those skilled in the art without departing from the scope and spirit of the described implementations. The terminology used herein is chosen to best explain the principles, practical applications, or improvements to technology in the market, or to enable others skilled in the art to understand the various implementations disclosed herein.

Claims

A live streaming interactive method includes: In response to a user initiating an interactive action of a predetermined type on a first object associated with the live stream, an interactive message is presented on the live stream interface, wherein the interactive message indicates information related to the interactive action; as well as In response to the triggering of the interactive message, an object operation interface is presented, which is configured to perform the predetermined type of interactive behavior on objects in an object list associated with the live stream, the object list including at least the first object. According to the method of claim 1, the first object is presented at a specified position in the object list. The method according to claim 1 or 2, wherein the information related to the interactive behavior includes at least one of the following: The identifier of the object whose interaction was initiated. The identifier of the user who initiated the interaction, or The number of users who initiated the interaction. The method according to any one of claims 1 to 3, wherein the live streaming interface is presented to a first user in the live stream, and wherein presenting the interactive message on the live streaming interface includes: In response to the triggering of the predetermined type of interactive behavior initiated by the first user, the first interactive message is presented on the live broadcast interface according to the first priority; In response to the triggering of the predetermined type of interactive behavior initiated by at least one user other than the first user, the first interactive message is presented on the live broadcast interface with a second priority, where the second priority is lower than the first priority. According to the method of any one of claims 1 to 3, the message type of the interactive message is determined based on at least one of the following: the number of users triggering the interactive behavior, the frequency of triggering the interactive behavior over a period of time; and The interactive messages presented on the live streaming interface include: In the live streaming interface, the interactive message is presented with a determined visual style and presentation duration, wherein at least one of the visual style or presentation duration of the interactive message is determined based on the message type of the interactive message. According to the method of claim 5, the upper limit of the frequency of presentation of the interactive message in the live streaming interface is determined based on the message type of the interactive message. The method according to any one of claims 1 to 6, wherein a plurality of candidate interaction messages are triggered by the predetermined type of interaction in the live stream, and wherein the interaction message presented in the live stream interface is selected from the plurality of candidate interaction messages based on the priority of the plurality of candidate interaction messages. According to the method of claim 7, the priority of the plurality of candidate interaction messages is determined based on at least one of the following: The message types of the multiple candidate interactive messages, or The multiple candidate interactive messages each correspond to a specific user. The method according to any one of claims 1 to 8 further includes: An interaction identifier is presented in the object list in association with the first object, the interaction identifier indicating at least one of the following: the predetermined type of interaction behavior, the message type of the interaction message. The method according to any one of claims 1 to 8 further includes: In response to the live stream content being associated with a second object, the second object is displayed at the top of the object list in the object operation interface, and the first object is displayed below the second object; or In response to the fact that the live stream content is not associated with the second object, the first object is displayed at the top of the object list in the object operation interface. The method according to any one of claims 1 to 10, wherein the live streaming interface includes at least a comment area for the live stream, and presenting interactive messages on the live streaming interface includes: The interactive message is displayed in a designated area of ​​the live streaming interface, and the designated area is associated with the comment area. A device for live interactive streaming, comprising: An interactive message presentation module is configured to, in response to a user initiating an interactive action of a predetermined type on a first object associated with the live stream, present an interactive message on the live stream's interface, wherein the interactive message indicates information related to the interactive action. as well as The operation interface presentation module is configured to present an object operation interface in response to the triggering of the interaction message. The object operation interface is configured to perform the predetermined type of interactive behavior on objects in an object list associated with the live broadcast. The object list includes at least the first object. An electronic device, comprising: At least one processor; as well as At least one memory coupled to the at least one processor and storing instructions for execution by the at least one processor, the instructions causing the electronic device to perform the method according to any one of claims 1 to 11 when executed by the at least one processor. A computer-readable storage medium having stored thereon computer-executable instructions that can be executed by a processor to implement the method according to any one of claims 1 to 11. A computer program product includes computer-executable instructions, wherein the computer-executable instructions, when executed by a processor, implement the method according to any one of claims 1 to 11.

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