Electronic shelf label and power rail system including electronic shelf label

Abstract

An embodiment may provide an electronic shelf label comprising: a display device; a printed circuit board having a front surface on which the display device is provided and including at least one pin provided on a rear surface thereof; and a mounting portion fastened to the display device and including at least one hook to which the at least one pin is fastened.

Description

Electronic lathe labels and power rail systems including electronic lathe labels

[0001] The present invention relates to an electronic shelf label and a power rail system including the electronic shelf label.

[0002] The use of electronic labels is gradually expanding in applications such as displaying product information on items displayed in stores. Electronic labels, also known as electronic shelf labels or electronic tags, connect to a server via a gateway to receive product information to be displayed, and then display this received information on an electronic paper display.

[0003] An ESL (Electronic Shelf Label) system utilizes ESL tags to integrate with POS (point-of-sale) devices, providing product price information while also assisting with product purchasing and store operations by displaying various promotional details such as unit price, sale price, regular price, product display location, points information, and display quantity. These ESLs are installed on power rails, enabling wired or wireless power reception and link connections for data communication.

[0004] Power rails according to conventional technology are 'T'-shaped rails that lack durability and have poor aesthetics when housing controllers and batteries. Additionally, placing electrodes on the front side results in poor aesthetics and safety issues due to exposed electrodes, while placing electrodes on the back side requires through holes for ESL electrode connection, which also results in poor aesthetics.

[0005] In addition, for the smooth operation of the ESL, a stable electrical connection is required between the power receiving section (e.g., electrode) included in the ESL and the electrode section for supplying power to the power rail; however, in existing power rail structures, the electrical connection between the power receiving section and the electrode section is unstable, which causes a problem where the ESL does not operate smoothly.

[0006] The present invention provides a power rail system comprising a battery-free electronic shelf label having a compact and simple appearance.

[0007] In addition, the present invention provides an electronic shelf label having a printed circuit board comprising an electrode portion for supplying power to a power rail and at least one pin capable of stable electrical connection.

[0008] In addition, the present invention provides an electronic shelf label with a structure that allows for easy attachment and detachment to a power rail.

[0009] In addition, the present invention provides a power rail for electronic shelf labels to which a plurality of electrode structures for power and communication are applied.

[0010] In addition, the present invention provides a robust power rail for electronic shelf labels that can accommodate a controller and a battery in the middle.

[0011] In addition, the present invention provides a power rail for electronic shelf labels with a structure that allows small tags to be installed on the front surface.

[0012] In addition, the present invention provides a power rail for electronic shelf labels that is easy to produce and allows for the application of high-precision electrodes.

[0013] In addition, the present invention provides a power rail for electronic shelf labels with array holes that are easy to produce and have high precision.

[0014] In addition, the present invention provides a power rail for electronic shelf labels with a structure that can be installed on a display shelf, etc.

[0015] However, the technical problems that the various embodiments of the present disclosure aim to solve are not limited to the technical problems described above, and other technical problems may exist.

[0016] An embodiment may provide an electronic shelf label comprising: a display device; a printed circuit board having at least one pin having at least one pin having the display device on the front and the pin having at least one pin having at least one hook having at least one hook having the display device and the pin having at least one hook having the pin having the hook attached thereto.

[0017] In another aspect, the printed circuit board may include a plurality of pins of different heights, and the mounting portion may include a plurality of hooks of different heights.

[0018] In another aspect, the mounting member may include: a mounting main body part that is coupled to the rear surface of the display device and includes at least one first hole into which the at least one pin is inserted; a mounting member horizontal extension part that extends from the rear surface of the mounting main body part; and a mounting member vertical extension part that includes the at least one hook and extends from the upper surface of the mounting member horizontal extension part.

[0019] In another aspect, the vertical extension of the mounting portion may include at least one second hole that exposes the at least one hook.

[0020] In another aspect, the at least one pin may include: a horizontal portion parallel to the horizontal extension portion of the mounting portion; a vertical portion extending from one end of the horizontal portion and parallel to the vertical extension portion of the mounting portion; and a fastening portion provided at one end of the vertical portion and fastened to the hook.

[0021] An embodiment may provide an electronic shelf label comprising: a display device; a printed circuit board comprising at least one pin provided on the rear side and the display device provided on the front side; and a mounting portion comprising at least one hook connected to the display device and connected to the at least one pin; a rail body portion having the electronic shelf label connected to the front side and the rear side connected to the shelf connecting portion; an electrode portion located below a first storage groove formed along the longitudinal direction of the rail body portion and installed in a second storage groove formed along the longitudinal direction of the rail body portion, and electrically connected to the at least one pin; and an array portion installed in the second storage groove.

[0022] In another aspect, the mounting member may include: a mounting main body portion that is coupled to the rear of the display device and includes at least one first hole into which the at least one pin is inserted; a mounting member horizontal extension portion that extends from the rear of the mounting main body portion; and a mounting member vertical extension portion that includes at least one hook and extends from the upper surface of the mounting member horizontal extension portion and includes at least one second hole that exposes the at least one hook.

[0023] In another aspect, the vertical extension of the mounting portion is fitted into the second storage groove, and the at least one pin coupled to the at least one hook can be electrically connected to the electrode portion.

[0024] In another aspect, the vertical extension of the mounting portion may include a front plate extending from the upper surface of the horizontal extension of the mounting portion; a connecting portion extending from the rear surface of the front plate; and a rear plate extending from the lower surface of the connecting portion.

[0025] In another aspect, the rail body and the array can be formed integrally.

[0026] In another aspect, the array portion includes an array hole, and the rear plate may include an array insertion protrusion formed to be inserted into the array hole.

[0027] In another aspect, the vertical extension of the mounting portion may further include a pressure member that extends from the lower part of the rear plate and transmits external pressure to the rear plate to cause the array insertion protrusion to be spaced apart from the array hole.

[0028] In another aspect, the rail body is composed of a front facing the rear of the electronic shelf label, a rear facing the shelf, and an upper surface and a lower surface that together with the front and rear surfaces form the first storage groove, and the rail body may further include first and second extensions that extend downward from the lower surface and form the second storage groove.

[0029] In another aspect, the rail body may include an upper plate; an upper plate front protrusion protruding in the front direction parallel to the upper surface of the upper plate; and a fastening latch formed as a latch type, extending downward for a predetermined distance from the end of the upper plate front protrusion and then extending in the rear direction for a predetermined distance.

[0030] In another aspect, the mounting body may include a plurality of first protrusions provided on the upper surface, and the lower surface of the fastening latch may include a plurality of second protrusions formed to engage with the plurality of first protrusions.

[0031] In another aspect, an additional device is inserted into the first storage groove, and the additional device may include a controller for controlling the electronic shelf label and a battery for supplying power to the electronic shelf label.

[0032] The embodiment can provide an electronic shelf label power rail system comprising a power rail for electronic shelf labels, in which the rail structure provides space to accommodate a controller and a battery, thereby having a simple appearance and increasing durability, and an electronic shelf label with a structure that can be stably coupled to the power rail for electronic shelf labels.

[0033] In addition, the embodiment can provide an electronic shelf label power rail system capable of stably supplying power to the printed circuit board of the electronic shelf label by forming at least one pin on the printed circuit board that is securely fixed by being fastened to a hook formed on a mounting portion on which the printed circuit board of the electronic shelf label is mounted, and electrically connecting the at least one pin to the electrode portion of the power rail.

[0034] In addition, the embodiment can provide an electronic shelf label power rail system that allows the electronic shelf label to be easily detached from the power rail by applying pressure to a pressure part formed in the mounting part while the electronic shelf label is mounted on the power rail.

[0035] In addition, the embodiment can provide a power rail for electronic shelf labels with high applicability by allowing easy installation of small displays, sensors, solar tags, etc. through a front upper and lower fastening structure.

[0036] In addition, the embodiment can provide a power rail for electronic shelf labels that is aesthetically neat and enhances safety by placing electrodes on the bottom surface so that the electrodes are not exposed to the outside.

[0037] In addition, the embodiment can provide a power rail for electronic shelf labels in which the protective film structure at the bottom of the back prevents shelf products from getting caught and covers the installation rail locking structure to ensure it is securely fastened to the shelf.

[0038] In addition, the embodiment can provide an electronic lathe label power rail capable of simultaneously increasing precision and productivity through a thin plate flat electrode structure and an electronic lathe label and sensor fixing array hole structure.

[0039] However, the effects obtainable through the various embodiments of the present disclosure are not limited to those mentioned above, and other unmentioned effects can be clearly understood from the description below.

[0040] FIG. 1 illustrates, by way of example, a power rail for an electronic shelf label and an electronic shelf label installed on a shelf in a store selling various goods.

[0041] FIG. 2 illustrates an exemplary shelf, a power rail for an electronic shelf label installed on the shelf, and an electronic shelf label attached to the power rail for an electronic shelf label.

[0042] FIG. 3 is an exploded perspective view of a power rail for an electronic shelf label and an electronic shelf label installed on a shelf according to one embodiment.

[0043] FIGS. 4 to 6 are intended to explain the structure of an electronic shelf label according to one embodiment.

[0044] FIG. 7 is intended to illustrate cross-sections cut along the aa' dotted line, the bb' dotted line, the cc' dotted line, and the dd' dotted line for a portion of an electronic shelf label according to one embodiment.

[0045] FIG. 8 is a perspective view illustrating the configuration of a pin fastening device according to one embodiment.

[0046] FIGS. 9 and FIGS. 10 illustrate a part of a power rail for an electronic shelf label according to one embodiment.

[0047] FIG. 11 illustrates an electrode portion connected to a power rail for an electronic shelf label according to one embodiment.

[0048] FIG. 12 illustrates an array portion connected to a power rail for an electronic shelf label according to one embodiment.

[0049] FIG. 13 illustrates that the rail body part of a power rail for an electronic shelf label and the shelf fastening part of a shelf are fastened to each other according to one embodiment.

[0050] FIG. 14 is intended to explain the coupling structure between an electronic shelf label and the rail body of a power rail according to one embodiment.

[0051] FIG. 15 is an internal structural diagram of an electronic lathe label to explain a fastening gear structure provided inside the electronic lathe label according to one embodiment.

[0052] FIGS. 16 and 17 are intended to illustrate a distance sensor included in an electronic shelf label according to one embodiment.

[0053] FIG. 18 illustrates a part of the rail body portion according to one embodiment.

[0054] FIG. 19 is a structure in which an electronic shelf label and / or sensor, etc., according to one embodiment, a power rail and a shelf are connected to each other, viewed from the upper direction (a) and the lower direction (b) and (c), respectively.

[0055] The present invention is capable of various modifications and may have various embodiments; therefore, specific embodiments are illustrated in the drawings and described in detail in the detailed description. The effects and features of the present invention, and the methods for achieving them, will become clear by referring to the embodiments described in detail below together with the drawings. However, the present invention is not limited to the embodiments disclosed below but can be implemented in various forms. In the following embodiments, terms such as "first," "second," etc., are used not in a limiting sense but for the purpose of distinguishing one component from another. Furthermore, singular expressions include plural expressions unless the context clearly indicates otherwise. Also, terms such as "include" or "have" mean that the features or components described in the specification exist, and do not preclude the possibility that one or more other features or components may be added. Additionally, in the drawings, the size of components may be exaggerated or reduced for convenience of explanation. For example, the size and thickness of each component shown in the drawings are arbitrarily depicted for convenience of explanation, so the present invention is not necessarily limited to what is illustrated.

[0056] Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings. When describing with reference to the drawings, identical or corresponding components are given the same reference numerals, and redundant descriptions thereof will be omitted.

[0057] FIG. 1 illustrates an exemplary power rail for an electronic shelf label and an electronic shelf label installed on a shelf in a type of store (1) that sells various goods. FIG. 2 illustrates an exemplary shelf, a power rail for an electronic shelf label installed on the shelf, and an electronic shelf label connected to the power rail for an electronic shelf label.

[0058] Referring to FIGS. 1 and 2, a plurality of shelves (90) for displaying goods are arranged within a type of store (1) that sells various goods. The various goods mentioned here can be of a wide variety of types, such as various household goods, vehicle supplies, and food products, and are not limited to specific products. Furthermore, the store (1) is merely an example of a place where shelves (90) for displaying goods can be located, and any place for displaying various goods is possible.

[0059] At least one shelf (90) is located within the store (1), and a power rail (10) for electronic shelf labels is installed on the shelf (90). Additionally, an electronic shelf label (70) can be attached to the power rail (10) for electronic shelf labels. Furthermore, various sensors or tags (80) can be attached to the power rail (10) for electronic shelf labels. The electronic shelf label (70) is an information display device installed on a store display shelf as an Electronic Shelf Label (ESL). For example, the electronic shelf label (70) can display various information that is automatically updated via a communication network. The electronic shelf label (70) is not limited to the illustrated form, and its size and overall shape can vary greatly, and the information displayed can also vary greatly.

[0060] The electronic shelf label (70) according to the embodiment does not have its own battery built in, and the power signal for driving the electronic shelf label (70) can be supplied from the power rail (10) for the electronic shelf label.

[0061] Power rails (10) for electronic shelf labels can be installed in multiple units for each section of the product on a single shelf (90), and at least one electronic shelf label (70) can be installed on the power rails (10) for electronic shelf labels in a detachable form.

[0062] FIG. 3 is an exploded perspective view of a power rail (10) for an electronic shelf label and an electronic shelf label (70) installed on a shelf according to one embodiment. FIG. 4 to 6 are for explaining the structure of an electronic shelf label (70) according to one embodiment. FIG. 7 is for explaining cross-sections (A) cut along the aa' dotted line, cross-section (B) cut along the bb' dotted line, cross-section (C) cut along the cc' dotted line, and cross-section (D) cut along the dd' dotted line for a part area of ​​an electronic shelf label according to one embodiment. FIG. 8 is a perspective view illustrating the configuration of a pin fastening device according to one embodiment. FIG. 9 and FIG. 10 illustrate a part of the power rail (10) for an electronic shelf label according to one embodiment. FIG. 11 illustrates an electrode part (200) fastened to the power rail (10) for an electronic shelf label according to one embodiment. FIG. 12 illustrates an array portion (300) connected to a power rail (10) for an electronic shelf label according to one embodiment. FIG. 13 illustrates the rail body portion (100) of the power rail (10) for an electronic shelf label according to one embodiment and the shelf connection portion (91) of the shelf (90) being connected to each other. FIG. 14 is intended to explain the coupling structure between the electronic shelf label (70) and the rail body portion (100) of the power rail (10) according to one embodiment. FIG. 15 is an internal structural diagram of an electronic shelf label to explain the connection gear structure provided inside the electronic shelf label according to one embodiment. FIG. 16 and FIG. 17 are intended to explain a distance sensor included in the electronic shelf label according to one embodiment. FIG. 18 illustrates a part of the rail body portion (100) according to one embodiment. FIG. 19 is a structure in which an electronic shelf label (70) and / or sensor, etc., according to one embodiment, a power rail (10) and a shelf (90) are connected to each other, viewed from the upper direction (a) and the lower direction (b) and (c), respectively.

[0063] Referring to FIGS. 3 to 19, the power rail (10) for an electronic shelf label may include a rail body part (100), an electrode part (200), an array part (300), and an end cap (500). The rear surface of the rail body part (100) may be formed in a structure that can be fastened to a shelf (90), and the front surface may be formed in a structure that can be fastened to an electronic shelf label (70).

[0064] The rail body (100) may be formed with a length corresponding to the horizontal length direction of the shelf (90), but is not limited thereto. A hollow hole is formed on the inside of the rail body (100). That is, a first and second storage groove (101, 102) formed along the length direction of the rail body (100) is formed on the inside of the rail body (100), and an additional device may be inserted into the first storage groove (101). The additional device may include at least one of a controller and a battery.

[0065] In various embodiments, the controller may be configured to communicate with an external device. In various embodiments, the left and right sides of the rail body (100) may be open to each other, so that the first and second storage grooves (101, 102) each form a hollow hole formed along the longitudinal direction of the rail body (100).

[0066] The electronic shelf label (70) is fastened to the front of the rail body part (100), and a part of the electronic shelf label (70) can be inserted into the second storage groove (102).

[0067] An end cap (500) may be installed on one side of the rail body (100). Additionally, an end cap (500) may be installed on each of both sides of the rail body (100). The end cap (500) may cover the first and second storage grooves (101, 102) and finish the ends of the rail body (100). The end cap (500) may be installed on each of the two ends of the rail body (100), but is not limited thereto.

[0068] The electronic shelf label (70) may include a display device (710), a printed circuit board (720), and a mounting part (730).

[0069] The display device (710) may include an Electronic Paper Display (EPD) that maintains the product information display state even when power is not supplied. The Electronic Paper Display is suitable for an electronic shelf label (70) that needs to reduce power consumption due to its bistability, which maintains the display state for a long period even when the power supply is interrupted. Electronic Paper Displays are known to include a twist ball type using a hemispherical twist ball charged with electrostatic charge, an electrophoretic display utilizing electrophoresis and microcapsules, and a cholesterol liquid crystal display using cholesterol liquid crystal.

[0070] However, it is not limited thereto, and the display device (710) may include any one of a liquid crystal display (LCD), a thin film transistor-liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), a flexible display, and a 3D display.

[0071] The printed circuit board (720) is electrically connected to the display device (710) so as to drive the display device (710).

[0072] For example, a display device (710) is provided on the front of a printed circuit board (720), and the printed circuit board (720) and the display device (710) can be electrically connected to each other through a flexible connection structure (20).

[0073] One or more electronic components for driving the electronic shelf label (70) may be mounted on the front or rear of the printed circuit board (720). The printed circuit board (720) may have a plate shape. The printed circuit board (720) may receive power from a battery provided in the first storage groove (101) of the rail body part (100).

[0074] Meanwhile, referring to FIG. 5, the printed circuit board (720) may include at least one conductive pin (p1, p2, p3, p4) that receives power from an external source.

[0075] For example, a first pin (p1), a second pin (p2), a third pin (p3), and a fourth pin (p4) may be provided on the back of the printed circuit board (720).

[0076] The first pin (p1), the second pin (p2), the third pin (p3), and the fourth pin (p4) may have different heights from each other. For example, each of at least one pin (p1, p2, p3, p4) may include a horizontal portion (21) extending from the rear surface of the printed circuit board (720), a vertical portion (22) extending from one end of the horizontal portion (21), and a fastening portion (23) provided at one end of the vertical portion (22) and formed to have a hook shape.

[0077] In this case, as the height of each of the vertical portions (22) of at least one pin (p1, p2, p3, p4) is designed to be different from each other, the heights of at least one pin (p1, p2, p3, p4) may be different from each other.

[0078] In addition, as the length of each horizontal portion (21) of at least one pin (p1, p2, p3, p4) is designed to be the same, the lengths of at least one pin (p1, p2, p3, p4) extended from the rear surface of the printed circuit board (720) may be equal to each other.

[0079] The mounting portion (730) may include a mounting main body portion (731), a mounting portion horizontal extension portion (732) extending from the rear of the mounting main body portion (731), and a mounting portion vertical extension portion (733) extending from the upper surface of the mounting portion horizontal extension portion (732).

[0080] The mounting body (731) may have a predetermined plate shape. In this case, the mounting body (731) may include a housing shape that provides an internal space where a printed circuit board (720) can be provided.

[0081] The front of the mounting body (731) can be connected to the rear of the display device (710). For example, the front of the mounting body (731) and the rear of the display device (710) can be connected to each other by bonding the outermost perimeter of the front of the mounting body (731) and the outermost perimeter of the rear of the display device (710).

[0082] Additionally, the mounting body (731) may include a plurality of first protrusions (734) provided on the upper surface. The plurality of first protrusions (734) may be provided on the upper surface of the mounting body (731) at regular intervals. In this case, the plurality of first protrusions (734) may form a predetermined gear shape.

[0083] Furthermore, the mounting body (731) may include at least one first hole (h1, h2, h3, h4) into which at least one pin (p1, p2, p3, p4) of the printed circuit board (720) is inserted. For example, at least one first hole (h1, h2, h3, h4) into which at least one pin (p1, p2, p3, p4) is inserted may be provided in a part of the mounting body (731), formed to penetrate the front and rear surfaces of the mounting body (731). At least one pin (p1, p2, p3, p4) can penetrate the mounting body (731) by being inserted into at least one first hole (h1, h2, h3, h4).

[0084] For example, referring to FIGS. 5 and 6, first-1 to first-4 holes (h1, h2, h3, h4) corresponding to first to fourth pins (p1, p2, p3, p4) of a printed circuit board (720) may be formed in a part of the mounting body (731). The first pin (p1) may be inserted into the first-1 hole (h1), the second pin (p2) may be inserted into the first-2 hole (h2), the third pin (p3) may be inserted into the first-3 hole (h3), and the fourth pin (p4) may be inserted into the first-4 hole (h4). In this case, the heights of the 1-1 to 1-4 holes (h1, h2, h3, h4) can be designed to be equal in height sufficiently large to allow the 1st pin (p1), which has the largest height among the 1st to 4th pins (p1, p2, p3, p4), to be inserted.

[0085] The horizontal extension portion (732) of the mounting portion can be formed by extending outwardly by a predetermined length vertically from one edge area of ​​the rear of the mounting main body portion (731) to the rear of the mounting main body portion (731).

[0086] The vertical extension portion (733) of the mounting portion can be formed by extending upward for a predetermined length from the end of the upper surface of the horizontal extension portion (722) of the mounting portion. Accordingly, the rear surface of the mounting main body portion (731) and the vertical extension portion (733) of the mounting portion can be spaced apart by a predetermined distance.

[0087] The vertical extension portion (733) of the mounting portion may include at least one hook (hk1, hk2, hk3, hk4) to which at least one pin (p1, p2, p3, p4) of the printed circuit board (720) is fastened.

[0088] For example, the vertical extension portion (733) of the mounting portion may include first to fourth hooks (hk1, hk2, hk3, hk4) corresponding to first to fourth pins (p1, p2, p3, p4). In this case, the first to fourth hooks (hk1, hk2, hk3, hk4) may be formed to have a shape that engages with the fastening portion (23) of the first to fourth pins (p1, p2, p3, p4).

[0089] The first to fourth hooks (hk1, hk2, hk3, hk4) can be designed to have different heights from each other, and accordingly, can correspond to the first to fourth pins (p1, p2, p3, p4) having different heights.

[0090] Additionally, the vertical extension portion (733) of the mounting portion may include a front plate (741) formed extending from the upper surface of the horizontal extension portion (732) of the mounting portion, a connecting portion (742) formed extending from the rear surface of the front plate (741), and a rear plate (743) formed extending from the lower surface of the connecting portion (742). The front plate (741), the connecting portion (742), and the rear plate (743) may be formed to surround a predetermined empty space, and accordingly, the front plate (741) and the rear plate (743) may be spaced apart at a predetermined distance in the front-rear direction. The front plate (741), the connecting portion (742), and the rear plate (743) may be formed integrally and may have a predetermined elasticity.

[0091] In this case, the vertical extension portion (733) of the mounting portion may include a pressure portion (736, 737) that extends from the lower part of the rear plate (743) and transmits external pressure to the rear plate (743). For example, a first pressure portion (736) and a second pressure portion (737) may be formed extending downward in the direction of the rear plate (743) at the lower part of the rear plate (743). The first pressure portion (736) and the second pressure portion (737) may be formed to be separated by a predetermined space between them in the center. However, this is not limited thereto, and the first pressure portion (736) and the second pressure portion (737) may be connected and formed as an integral unit.

[0092] External pressure directed from the rear to the front may be applied by the user to the first pressure part (736) and the second pressure part (737), and this external pressure is transmitted to the rear plate (743), thereby narrowing the distance between the rear plate (743) and the front plate (741).

[0093] Additionally, at least one hook (hk1, hk2, hk3, hk4) may be formed on the rear plate (743). For example, the first to fourth hooks (hk1, hk2, hk3, hk4) may be arranged side by side in an area of ​​the rear plate (743) to correspond to the first to fourth holes (h1, h2, h3, h4) of the mounting body part (731).

[0094] For example, a portion of at least one hook (hk1, hk2, hk3, hk4) may be formed integrally with the rear plate (743), and the end of at least one hook (hk1, hk2, hk3, hk4) may be formed to extend from the rear plate (743) in the front direction. Accordingly, the end of at least one pin (p1, p2, p3, p4) passing through at least one first hole (h1, h2, h3, h4) of the mounting body part (731) may face the end of at least one hook (hk1, hk2, hk3, hk4).

[0095] In this case, if pressure is applied in the rearward direction to at least one pin (p1, p2, p3, p4), the end of at least one pin (p1, p2, p3, p4) and the end of at least one hook (hk1, hk2, hk3, hk4) can be engaged and fastened together. For example, a user can use a plate-shaped jig to simultaneously apply pressure to the first-1 to first-4 pins (p1, p2, p3, p4) so ​​that the first-1 to first-4 pins (p1, p2, p3, p4) and the first-4 hooks (hk1, hk2, hk3, hk4) are fastened together.

[0096] For example, referring to FIG. 8, a pin fastening device (50) for connecting at least one pin (p1, p2, p3, p4) of a printed circuit board (720) to at least one hook (hk1, hk2, hk3, hk4) formed on the rear plate (743) of a mounting part (730) can be designed separately from the electronic shelf label (70).

[0097] For example, the pin fastening device (50) may include a plate-shaped jig (51) for mounting an electronic shelf label (70), a body part (52) on which the jig (51) is provided, a plurality of pressure devices (53) for applying pressure to the jig (51), a pressure device support part (54) for supporting the plurality of pressure devices (53), and a plurality of electronic shelf label support parts (S1, S2, S3, S4) provided on the body part (52) to support the plurality of electronic shelf labels (70).

[0098] A plurality of electronic shelf label support members (S1, S2, S3, S4) may be arranged side by side at regular intervals in a portion of the upper surface of the body part (52). Each of the plurality of electronic shelf label support members (S1, S2, S3, S4) may be arranged to support the front surface of a plurality of electronic shelf labels (70).

[0099] The jig (51) is a member having a plate shape and can be arranged to face in the vertical direction a plurality of electronic shelf label support members (S1, S2, S3, S4) arranged side by side. At this time, the jig (51) and the plurality of electronic shelf label support members (S1, S2, S3, S4) can be spaced apart in the vertical direction at a predetermined equal interval.

[0100] For example, the first region of the jig (51) may face the first electronic shelf label support (S1) at a predetermined distance, the second region of the jig (51) may face the second electronic shelf label support (S2) at a predetermined distance, the third region of the jig (51) may face the third electronic shelf label support (S3) at a predetermined distance, and the fourth region of the jig (51) may face the fourth electronic shelf label support (S4) at a predetermined distance.

[0101] Each of the plurality of electronic shelf labels (70) can be placed in the space between the jig (51) and each of the plurality of electronic shelf label support parts (S1, S2, S3, S4). For example, the mounting body part (710) of the plurality of electronic shelf labels (70) can be fitted into the space between the jig (51) and each of the plurality of electronic shelf label support parts (S1, S2, S3, S4), and the mounting vertical extension part (733) of the plurality of electronic shelf labels (70) can be placed on the upper surface of the jig (51).

[0102] A plurality of pressure devices (53) may be supported by a pressure device support portion (54) formed to protrude upward from the upper surface of the body portion (52). A plurality of pressure devices (53) may be formed to move in an up-and-down direction to apply pressure to the jig (51). A plurality of pressure devices (53) may include a contact portion that contacts the jig (51) and a motor portion that provides driving force to move the contact portion in an up-and-down direction.

[0103] In this case, each of the plurality of pressure devices (53) may be arranged to face the mounting vertical extension (733) of the plurality of electronic shelf labels (70) placed on the jig (51).

[0104] As the contact portion of the plurality of pressure devices (53) moves downward, it comes into contact with the mounting vertical extension portion (733) of the plurality of electronic shelf labels (70) placed on the jig (51), and subsequently, as the contact portion of the plurality of pressure devices (53) moves further downward, pressure is applied to the mounting vertical extension portion (733) of the plurality of electronic shelf labels (70), so that at least one hook (hk1, hk2, hk3, hk4) included in the rear plate (743) of the mounting vertical extension portion (733) and at least one pin (p1, p2, p3, p4) facing it can be fastened together.

[0105] In this manner, with a plurality of electronic shelf labels (70) mounted on a plurality of electronic shelf label supports (S1, S2, S3, S4), a plurality of pressure devices (53) can be operated to move downward in a batch, thereby allowing at least one pin (p1, p2, p3, p4) and at least one hook (hk1, hk2, hk3, hk4) of the plurality of electronic shelf labels (70) to be connected simultaneously.

[0106] The rear plate (743) may include at least one second hole (h5, h6, h7, h8) that exposes at least one hook (hk1, hk2, hk3, hk4) to the outside. For example, the rear plate (743) may include 2-1 to 2-4 holes (h5, h6, h7, h8) that expose first to fourth hooks (hk1, hk2, hk3, hk4) to the outside, formed so that their ends extend from the rear plate (743) toward the front.

[0107] In this case, the 2-1 to 2-4 holes (h5, h6, h7, h8) may be formed to expose the ends of the 1 to 4 hooks (hk1, hk2, hk3, hk4). The heights of the 1 to 4 hooks (hk1, hk2, hk3, hk4) may differ from each other, and accordingly, the coordinates in the vertical direction on the rear plate (743) of the 2-1 to 2-4 holes (h5, h6, h7, h8) may differ from each other.

[0108] For example, referring to (A) of FIG. 7, the end of the first hook (hk1) facing the first pin (p1) is exposed through the second-1 hole (h5); referring to (B) of FIG. 7, the end of the second hook (hk2) facing the second pin (p2) is exposed through the second-2 hole (h6); referring to (C) of FIG. 7, the end of the third hook (hk3) facing the third pin (p3) is exposed through the second-3 hole (h7); and referring to (D) of FIG. 7, the end of the fourth hook (hk4) facing the fourth pin (p4) is exposed through the second-4 hole (h8).

[0109] Additionally, the rear plate (743) may include at least one array insertion protrusion (735) formed to be inserted into the array hole (320) of the array section (300) described later. The array insertion protrusion (735) may be formed to protrude rearward from the rear of the rear plate (743).

[0110] For example, the rear plate (743) may be provided with a plurality of array insertion protrusions (735) spaced apart at a predetermined distance in the left and right directions at a certain height.

[0111] In this case, the first region (751) and the second region (753), which are provided with a plurality of array insertion protrusions (735) of the rear plate (743), may be partially separated through a third region (752) and a predetermined third hole (h9), which are provided with a plurality of second holes (h5, h6, h7, h8) of the rear plate (743).

[0112] In this case, the first pressure part (736) may extend from the lower part of the first region (751) of the rear plate (743), and the second pressure part (737) may extend from the lower part of the second region (753) of the rear plate (743). Accordingly, the first and second regions (751, 753) of the rear plate (743) may move in the front direction due to the pressure applied to the first and second pressure parts (736, 737), and the third region (753) may not move.

[0113] In this way, as the first and second regions (751, 753) of the rear plate (743) move in the front direction due to the pressure applied to the first and second pressure parts (736, 737), the plurality of array insertion protrusions (735) provided in the first and second regions (751, 753) can be separated from the array hole (320), and the connection between the electronic shelf label (70) and the array part (300) can be released, thereby allowing the electronic shelf label (70) to be detached from the power rail (10).

[0114] Meanwhile, the mounting body (731) of the electronic shelf label (70) is not limited to what is illustrated and can be configured in various forms depending on the type of electronic shelf label (70). For example, various devices such as ESLs as tags of various sizes, Cam tags, and Solar tags may be installed. In addition, the display device (710) of the electronic shelf label (70) may vary in size. Furthermore, the electronic shelf label (70) may include various additional devices. For example, the electronic shelf label (70) may include a camera device and a driving device for changing the shooting angle of the camera. In various embodiments, a connector may be installed in the rail body (100), and the electronic shelf label (70) may be attached to the rail body (100) through the connector, and various items may be attached to the connector.

[0115] The rail body (100) may be composed of a front surface (110) corresponding to the rear surface of the electronic shelf label (70), a rear surface (120) corresponding to the shelf (90), an upper surface (130), and a lower surface (140). Additionally, a first storage groove (101) may be formed on the inner side of the rail body (100) surrounded by the front surface (110), the rear surface (120), the upper surface (130), and the lower surface (140).

[0116] The rail body (100) may include an upper plate (131), a lower plate (141), a front plate (111), and a rear plate (121). The upper plate (131), lower plate (141), front plate (111), and rear plate (121) may be formed integrally with each other. The upper plate (131), lower plate (141), front plate (111), and rear plate (121) constitute a part of the rail body (100), and a first storage groove (101) is formed by the inner space surrounded by the upper plate (131), lower plate (141), front plate (111), and rear plate (121). A space with four closed sides like this can be used to store a controller and a battery, and the appearance can be simple and durability can be increased.

[0117] On the rear side of the upper plate (131), a rear protrusion (132) of the upper plate is formed that protrudes in the rearward direction parallel to the upper surface of the upper plate (131), and on the front side of the upper plate (131), a front protrusion (134) of the upper plate is formed that protrudes in the frontward direction parallel to the upper surface of the upper plate (131).

[0118] A first fastening latch portion (133) extending downward from the end of the upper plate (131) may be formed on the upper plate (131). A predetermined space may be formed between the first fastening latch portion (133) and the end of the rear plate (121).

[0119] A second fastening latch portion (135) may be formed on the front protrusion (134) of the upper plate. The second fastening latch portion (135) may be formed as a latch type by extending a predetermined distance downward from the end of the front protrusion (134) of the upper plate and then extending a predetermined distance in the rearward direction.

[0120] When the rail body part (100) is connected to the shelf connection part (91) to be described later, the rear protrusion (132) of the upper plate covers the connection point between the rail body part (100) and the shelf connection part (91). Thus, the connection area between the rail body part (100) and the shelf connection part (91) is finished. Additionally, when the rail body part (100) is connected to the electronic shelf label (70) to be described later, the front protrusion (134) of the upper plate covers the connection point between the rail body part (100) and the electronic shelf label (70). Thus, the connection area between the rail body part (100) and the electronic shelf label (70) is finished.

[0121] A first and second extension portion (150, 160) may be formed on the lower plate (141) constituting the lower surface (140) of the rail body part (100). That is, a first and second extension portion (150, 160) may be formed extending downward from one area of ​​the lower surface (140). That is, the first extension portion (150) may be formed extending perpendicularly from the edge area of ​​the lower surface (140) to the lower surface (140), and the second extension portion (160) may be formed extending perpendicularly from one area of ​​the lower surface (140) to the lower surface (140) and spaced apart from the first extension portion (150) by a predetermined distance, and the first and second extension portions (150, 160) may be positioned parallel to each other.

[0122] The front surface of the first extension part (150) may form a part of the front surface (110) of the rail body part (100). That is, the first extension part (150) may be integrally formed with the front plate (111) to form a single plate. In addition, the front surface of the first extension part (150) and the front surface (110) of the rail body part (100) may form the same plane. At the end of the first extension part (150), a first extension protrusion (151) may be formed so as to extend toward the second extension part (160) for a predetermined length and then protrude upward for a predetermined length to form a latch, and at the end of the second extension part (160), a second extension protrusion (161) may be formed so as to extend toward the first extension part (150) for a predetermined length and then protrude upward for a predetermined length to form a latch.

[0123] The first extension protrusion (151) may be extended from the first extension (150) in a direction perpendicular to the length direction of the first extension (150) and then extended upward in a direction parallel to the length direction of the first extension (150), and the second extension protrusion (161) may be extended from the second extension (160) in a direction perpendicular to the length direction of the second extension (160) and then extended parallel to the length direction of the second extension (160). In addition, the ends of the first and second extension protrusions (151, 161) may be spaced apart by a first distance. In addition, the vertical distance between the first extension (150) and the second extension (160) may be spaced apart by a second distance that is longer than the first distance. In addition, a second storage groove (102) may be formed inside by the first extension part (150), the second extension part (160), and the first and second extension protrusion parts (151, 161). The second storage groove (102) may be located below the first storage groove (101).

[0124] A protective portion (162) may be formed on the second extension portion (160) and extended at a predetermined angle in the rearward and upward directions from the end of the second extension portion (160). The protective portion (162) may be formed extending from the end of the second extension portion (160) with a predetermined slope. When the rail main body portion (100) and the shelf fastening portion (91) are fastened together, the protective portion (162) covers the fastening point on the lower part of them to provide a finishing finish. Additionally, due to the protective film structure of the protective portion (162), the product on the shelf is not caught, and the power rail (10) can be firmly fastened to the shelf while covering the fastening structure between the rail main body portion (100) and the shelf fastening portion (91).

[0125] Additionally, a fastening protrusion (163) may be formed that protrudes downward from a point on the lower plate (141) and extends backward. That is, an 'L'-shaped fastening protrusion (163) may be formed that protrudes downward from a region of the lower surface of the lower plate (141). A first space (103) surrounded by the fastening protrusion (163) and a part of the lower plate (141) may be defined.

[0126] Additionally, first and second inner protrusions (142, 143) protruding downward from the lower surface of the lower plate (141) may be formed. The first and second inner protrusions (142, 143) may be formed within the second storage groove (102). The first and second inner protrusions (142, 143) may be positioned spaced apart from each other.

[0127] The power rail (10) may be equipped with an electrode structure and an array hole structure capable of attaching an electronic shelf label (70) and various sensors.

[0128] The electrode portion (200) and the array portion (300) are stored in the second storage groove (102) and can be fastened to the first and second extension portions (150, 160).

[0129] The electrode portion (200) may include an electrode body portion (210), an elastic adhesive portion (220) attached to the front surface of the electrode body portion (210), and a rail electrode (230) installed on the rear surface of the electrode body portion (210).

[0130] The elastic adhesive portion (220) may be formed along the longitudinal direction of the electrode body portion (210), and the rail electrode (230) may be formed along the longitudinal direction of the electrode body portion (210). The rail electrode (230) may include at least one of a ground electrode, a power supply electrode, and a data transmission electrode.

[0131] The rail electrode (230) may include first to fourth rail electrodes, which may be spaced apart from each other in the vertical direction at regular intervals and positioned parallel to each other. For example, the rail electrode (230) may include first to fourth rail electrode thin plate flat electrodes. In this way, by applying a high-precision thin plate flat electrode structure to the power rail (10), productivity can be greatly improved.

[0132] When the electrode portion (200) is inserted into the second storage groove (102), the rear surface of the elastic adhesive portion (220) is attached to the front surface of the electrode body portion (210), and the front surface of the elastic adhesive portion (220) can be attached to the rear surface of the first extension portion (150). In addition, the upper surface of the electrode body portion (210) corresponds to the first inner protrusion (142), and the lower surface of the electrode body portion (210) corresponds to the first extension protrusion (151).

[0133] Additionally, the array section (300) may include an array main body section (310). An array hole (320) may be formed in the array main body section (310). The array hole (320) may be formed to penetrate the center of the array main body section (310) and may be configured as a hole extending along the longitudinal direction of the array main body section (310). The array hole (320) may be formed as a hole penetrating the front and rear of the array main body section (310).

[0134] In this case, the array main body (310) may include two plate shapes spaced apart from each other with the array hole (320) in between. However, it is not limited thereto, and the array main body (310) may be formed to include a 'C' shape in which the two plate shapes are connected at one end.

[0135] Array protrusions (331, 332) may be formed on the array main body (310). The array protrusions (331, 332) may include a first array protrusion (331) protruding along the length direction of the array main body (310) in a portion of the upper surface of the array main body (310), and a second array protrusion (332) protruding along the length direction of the array main body (310) in a portion of the lower surface of the array main body (310).

[0136] When the array portion (300) is inserted into the second storage groove (102), the rear surface of the array main body portion (310) faces the front surface of the second extension portion (160), and they can come into contact with each other. Then, the first array protrusion (331) is fitted into the space between the second inner protrusion (143) and the second extension portion (160), and the second array protrusion (332) is fitted into the space between the second extension protrusion (161) and the second extension portion (160), so that the array portion (300) can be fastened onto the second storage groove (102).

[0137] Meanwhile, the array section (300) may be formed integrally with the power rail (10) while inserted into the second storage groove (102). In this case, the array section (300) may be designed so that it is not detached from the second storage groove (102) and is formed integrally during the process of forming the power rail (10).

[0138] Additionally, referring to FIG. 14, when the mounting body (731) is connected to the power rail (10), a plurality of first protrusions (734) provided on the upper surface of the mounting body (731) can be engaged with a plurality of second protrusions (136) provided on the lower surface of the second connecting latch (135) of the rail body (100).

[0139] For example, any one of the multiple second protrusions (136) may be located in the space between any two of the multiple first protrusions (734). In this way, the first gear rail formed by the multiple first protrusions (734) and the second gear rail formed by the multiple second protrusions (136) interlock with each other, so that the electronic shelf label (70) can be stably fixed to the power rail (10).

[0140] Furthermore, referring to FIG. 15, when the mounting body (731) is connected to the power rail (10), the electronic shelf label (70) can be configured to move in the left and right directions relative to the second connecting latch (135) of the power rail (10) by means of a connecting gear structure provided inside the mounting body (731).

[0141] For example, inside the mounting body (731), a rotating gear (60) that is partially exposed to the upper surface of the mounting body (731), a rail gear (61) configured to move left and right while engaged with the rotating gear (60), and a driving motor (62) that provides driving force for the rail gear (61) to move left and right may be provided.

[0142] A portion of the rotating gear (60) is exposed to the outside through a hole provided on the upper surface of the mounting body (731) and can engage with the second protrusion (136) of the second fastening latch (135).

[0143] The driving motor (62) can be operated by a control signal from an external server or user terminal to transmit driving force to the rail gear (61) and the rotating gear (60), and accordingly, the position of the electronic shelf label (70) can be changed by the rotating gear (60) moving relative to the second protrusion (136).

[0144] In this way, the left and right movement of the electronic shelf label (70) on the power rail (10) can be controlled by controlling the fastening gear structure provided inside the electronic shelf label (70), and accordingly, the position of the electronic shelf label (70) on the power rail (10) can be easily changed through central control.

[0145] Additionally, referring to FIGS. 16 and 17, distance sensors (71, 72) may be provided on the left and right sides of the electronic shelf label (70), and when the electronic shelf label (70) moves to the left or right side on the power rail (10), the electronic shelf label (70) may be controlled to maintain a predetermined distance from the adjacent electronic shelf label (70) based on distance information to the adjacent electronic shelf label (70) obtained by the distance sensors (71, 72).

[0146] When the electronic shelf label (70) and the power rail (10) for the electronic shelf label are connected to each other, the first extension part (150) of the rail body part (100) can be inserted into the space between the mounting body part (731) and the mounting part vertical extension part (733). On the front of the mounting part vertical extension part (733), at least one terminal pin (p1, p2, p3, p4) can be exposed through at least one second hole (h5, h6, h7, h8).

[0147] When the vertical extension part (733) of the mounting part is inserted into the second storage groove (102), the rail electrode (230) of the electrode part (200) and the first to fourth pins (p1, p2, p3, p4) can be electrically connected to each other. At this time, the first to fourth pins (p1, p2, p3, p4) may have different heights, and the first to fourth rail electrodes and the first to fourth pins (p1, p2, p3, p4) may be connected to each other in a 1:1 ratio.

[0148] The electronic lathe label (70) can be attached at any position on the front of the rail body (100). The electronic lathe label (70) can move left and right along the length direction of the rail body (100). Additionally, since a plurality of rail electrodes (230) are mounted in the electrode section (200) and extend along the length direction of the rail body (100), at least one pin (p1, p2, p3, p4) of the electronic lathe label (70) can be electrically connected to the electrode section (200) at any position on the rail body (100). The electronic lathe label (70) can be electrically connected to the electrode section (200) to receive power from the battery of the auxiliary device and drive, and can display information and update the displayed information under the control of the controller.

[0149] Additionally, when the electronic shelf label (70) is fastened onto the power rail (10), the array insertion protrusion (735) provided on the rear of the mounting vertical extension (733) can be inserted into the array hole (320). As the array insertion protrusion (735) is inserted into the array hole (320), the electronic shelf label (70) can be fixedly fastened onto the power rail (10).

[0150] The shelf fastening part (91) can be fastened to the power rail (10) for electronic shelf labels. The shelf fastening part (91) can be part of the shelf (90) of FIG. 2 and can be configured to be installed on the shelf (90) independently of the shelf (90).

[0151] The shelf fastening part (91) may include a shelf plate (910). When the power rail (10) is fastened to the shelf fastening part (91), a portion of the front surface of the shelf plate (910) may come into contact with the rear surface of the rear plate (121). A first shelf hook (920) may be formed in the upper end area of ​​the front surface of the shelf plate (910), protruding a predetermined distance in the forward direction from the shelf plate (910) and then protruding a predetermined distance in the upward direction. Additionally, a second shelf hook (930) may be formed in the lower area of ​​the bottom surface of the shelf plate (910), protruding a predetermined distance in the forward direction from the shelf plate (910).

[0152] When the power rail (10) is connected to the shelf connection part (91), the first shelf hook (920) is connected to the first connection latch part (133), and the second shelf hook (930) can be connected to the connection protrusion (163) while being inserted into the first space (103).

[0153] Meanwhile, a battery insertion opening (131h) may be formed in a portion of the upper plate (131) of the rail body (100). Through the battery insertion opening (131h), the battery can be inserted into the first storage groove (101). This battery provides power to the power rail (10), and the power rail (10) can provide driving power to the electronic shelf label (70) through the electrode portion (200). Thus, if necessary, an additional power supply device can be easily installed on the power rail (10).

[0154] The specific embodiments described in this invention are examples and do not limit the scope of the invention in any way. For the sake of brevity of the specification, descriptions of prior electronic configurations, control systems, software, and other functional aspects of said systems may be omitted. Additionally, the connections of lines or connecting members between components shown in the drawings are illustrative of functional connections and / or physical or circuit connections, and may be replaced or additionally represented as various functional connections, physical connections, or circuit connections in actual devices. Furthermore, unless specifically stated as “essential,” “importantly,” etc., a component may not be strictly necessary for the application of the invention.

[0155] Furthermore, although the detailed description of the present invention has been explained with reference to preferred embodiments of the invention, those skilled in the art or those with ordinary knowledge in the relevant technical field will understand that various modifications and changes can be made to the invention without departing from the spirit and technical scope of the invention as set forth in the claims below. Accordingly, the technical scope of the present invention should not be limited to the contents described in the detailed description of the specification, but should be determined by the claims.

[0156] The present invention relates to an electronic shelf label and a power rail system including the electronic shelf label, and is industrially applicable.

Claims

1. Display device; A printed circuit board having the above-mentioned display device provided on the front and at least one pin provided on the rear; and An electronic shelf label comprising: a mounting portion connected to the above-mentioned display device and including at least one hook to which the at least one pin is connected; 2. In Paragraph 1, The above printed circuit board includes a plurality of pins of different heights, and the mounting portion includes a plurality of hooks of different heights, an electronic shelf label.

3. In Paragraph 1, The above mounting part is, A mounting body part including at least one first hole into which the above-mentioned at least one pin is inserted, and which is coupled to the rear surface of the display device; A horizontal extension portion of the mounting part extending from the rear of the above-mentioned mounting main body; and An electronic shelf label comprising: at least one hook; and a mounting member vertical extension formed extending from the upper surface of the mounting member horizontal extension.

4. In Paragraph 3, The vertical extension of the mounting part mentioned above is, An electronic shelf label comprising at least one second hole exposing the above-mentioned at least one hook.

5. In Paragraph 3, The above at least one pin is, A horizontal section parallel to the horizontal extension of the above-mentioned mounting section; A vertical section extending from one end of the horizontal section and parallel to the vertical extension of the mounting section; and An electronic shelf label comprising: a fastening part provided at one end of the vertical part and coupled to the hook.

6. An electronic shelf label comprising a display device, a printed circuit board having at least one pin having at least one pin having the display device provided on the front and at least one pin provided on the rear, and a mounting portion having at least one hook connected to the display device and connected to the at least one pin; A rail body part having the above-mentioned electronic shelf label attached to the front and the rear part attached to the shelf attachment part; An electrode portion located below a first storage groove formed along the longitudinal direction of the rail body portion and installed in a second storage groove formed along the longitudinal direction of the rail body portion, and electrically connected to the at least one pin; and An electronic shelf label power rail system comprising: an array unit installed in the second storage groove; 7. In Paragraph 6, The above mounting part is, A mounting body part including at least one first hole into which the above-mentioned at least one pin is inserted, and which is coupled to the rear surface of the display device; A horizontal extension portion of the mounting part extending from the rear of the above-mentioned mounting main body; and A vertical extension of a mounting member comprising at least one hook, extending from the upper surface of the horizontal extension of the mounting member, and including at least one second hole that exposes the at least one hook; The vertical extension of the mounting part above is fitted into the second storage groove, and An electronic shelf label power rail system in which the at least one pin connected to the at least one hook is electrically connected to the electrode portion.

8. In Paragraph 7, The vertical extension of the above mounting part A front plate formed extending from the upper surface of the horizontal extension portion of the mounting part; A connecting portion extending from the rear surface of the above-mentioned front plate; and An electronic shelf label power rail system comprising: a rear plate formed extending from the lower surface of the above-mentioned connection part.

9. In Paragraph 6, An electronic shelf label power rail system in which the rail body and the array are formed as a single unit.

10. In Paragraph 8, The above array section includes an array hole, and The above rear plate includes an array insertion protrusion formed to be inserted into the array hole, in an electronic shelf label power rail system.

11. In Paragraph 10, An electronic shelf label power rail system further comprising: a vertical extension of the mounting portion extending from the lower part of the rear plate and a pressure portion that transmits external pressure to the rear plate to cause the array insertion protrusion to be spaced apart from the array hole.

12. In Paragraph 7, The above rail body is composed of a front surface facing the rear surface of the electronic shelf label, a rear surface facing the shelf, and an upper surface and a lower surface that together with the front surface and the rear surface form the first storage groove. The electronic shelf label power rail system further comprising: first and second extension parts that extend downward from the lower surface and form the second storage groove, wherein the rail main body part is further comprising.

13. In Paragraph 12, The above rail body part is, Upper plate; An upper plate front protrusion protruding in the front direction parallel to the upper surface of the upper plate; and An electronic shelf label power rail system comprising: a fastening latch portion formed as a latch type, extending downward for a predetermined distance from the end of the front protrusion of the upper plate and then extending rearward for a predetermined distance.

14. In Paragraph 13, The above mounting body includes a plurality of first protrusions provided on the upper surface, and An electronic shelf label power rail system having a plurality of second protrusions formed to engage with the plurality of first protrusions on the lower surface of the above-mentioned fastening latch portion.

15. In Paragraph 13, The above electronic shelf label is, A rotating gear with a portion exposed to the upper surface of the above-mentioned mounting body; A rail gear configured to move left and right in a state of meshing with the above-mentioned rotating gear; and The above rail gear further includes a drive motor that provides driving force for left and right translational movement, and An electronic shelf label power rail system having a plurality of protrusions formed to engage with the rotating gear on the lower surface of the above-mentioned fastening latch portion.

16. In Paragraph 6, An electronic shelf label power rail system, wherein an additional device is inserted into the first storage groove, and the additional device includes a controller for controlling the electronic shelf label and a battery for supplying power to the electronic shelf label.

Images