Method, device, and recording medium for setting advertisement of store

Abstract

A technology for setting an advertisement of a store in an e-commerce platform is disclosed. A method performed by a device comprising one or more processors and one or more memories in which instructions to be executed by the one or more processors are stored, according to an aspect of the present disclosure, may comprise the steps in which the one or more processors: receive a request from a user for a first page used for setting an advertisement of a store; determine a default value for each of one or more advertisement settings related to execution of the advertisement; on the basis of the default value, generate first page information for displaying the first page on a terminal of the user; and transmit the first page information to the terminal of the user, wherein the first page includes a user interface (UI) for displaying the one or more advertisement settings each having a setting value set to the default value, and for changing the setting values of the one or more advertisement settings according to a user input.

Description

Method for setting up store advertisements, device, and recording media

[0001] The present disclosure relates to a technology for setting up advertisements in a store.

[0002] With the advancement of communication technology and changes in the social environment, e-commerce services are providing a wide range of goods and services to many users through e-commerce platforms (e.g., online platforms). Furthermore, e-commerce services also provide mediation services for transactions between multiple users. For instance, sellers can register their stores on online platforms to sell goods or services to consumers. In particular, advertising within online platforms has established itself as a means for sellers to promote their products and services. By registering advertisements for their stores, sellers can increase exposure to consumers and boost sales.

[0003] At least one embodiment of the present disclosure may provide a User Interface (UI) that allows a seller to conveniently register an advertisement for a store.

[0004] At least one embodiment of the present disclosure allows a seller to determine default values ​​for various advertising setting values ​​for setting up advertisements in a store.

[0005] At least one embodiment of the present disclosure may provide a preview of the actual screen on which an advertisement is displayed based on an advertisement setting value determined by a seller.

[0006] At least one embodiment of the present disclosure may provide an environment in which a seller can efficiently manage advertisements by providing a page containing statistical data regarding advertisements in a store.

[0007] The technical problems of the present disclosure are not limited to those mentioned above, and other unmentioned technical problems will be clearly understood by a person skilled in the art of the present disclosure from the description below.

[0008] A method according to one aspect of the present disclosure may be performed in a device comprising one or more processors and one or more memories storing instructions to be executed by said one or more processors. A method according to one aspect of the present disclosure comprises: a step in which said one or more processors receive a request from a user requesting a first page used to set an advertisement for a store; a step in which a default value is determined for each of said one or more advertisement settings related to the execution of said advertisement; a step in which, based on said default value, a first page information is generated for displaying said first page on said user's terminal; and a step in which said first page information is transmitted to said user's terminal, wherein the first page may include a UI for displaying said one or more advertisement settings, each having a setting value set to said default value, and for changing said setting value of said one or more advertisement settings according to user input.

[0009] In one embodiment, the step of determining a default value for each of the one or more advertising settings may include determining the setting value of the most recently set advertising setting on the user's terminal as the default value for each of the one or more advertising settings.

[0010] In one embodiment, the one or more memories store statistical data regarding advertising costs or advertising revenue for one or more advertisements previously set on the user's terminal, and the step of determining a default value for each of the one or more advertisement settings may include: determining, based on the statistical data stored in the one or more memories, the advertisement that had the highest advertising revenue relative to advertising costs among the one or more advertisements previously set on the user's terminal; and determining the setting value of the advertisement that had the highest advertising revenue relative to advertising costs as a default value for each of the one or more advertisement settings.

[0011] In one embodiment, the setting value of the one or more advertising settings comprises an advertising period, which is a period for posting the advertisement of the store; an advertising budget, which is the total cost to be used for the advertisement of the store; an advertising cost ratio, which is the ratio of a commission to be paid out of the sales generated by the advertisement of the store; and at least one of the advertising application stores to which the set advertisement will be applied.

[0012] In one embodiment, the one or more ad setting values ​​may further include exclusion search terms, which are keywords that prevent an ad from being exposed to consumers even if searched.

[0013] In one embodiment, the step of determining a default value for each of the one or more advertising settings includes determining a first advertising cost ratio as a default value for the advertising cost ratio corresponding to a first time period and determining a second advertising cost ratio as a default value for the advertising cost ratio corresponding to a second time period, and the average of sales occurring in the first time period may be higher than the average of sales occurring in the second time period.

[0014] In one embodiment, the first advertising cost ratio may be higher than the second advertising cost ratio.

[0015] In one embodiment, the step of determining a default value for each of the one or more advertising settings may include: determining whether the user is a new customer who has no usage history of the store; and determining a third advertising cost ratio as a default value of the advertising cost ratio based on the determination that the user is a new customer, and determining a fourth advertising cost ratio lower than the third advertising cost ratio as a default value of the advertising cost ratio based on the determination that the user is not a new customer.

[0016] In one embodiment, the first page further includes a preview of an advertisement for the store displayed on the search page, and the step of providing the first page may further include a step of determining the preview based on the advertising cost ratio.

[0017] In one embodiment, the step of determining the preview based on the advertising cost ratio may include: determining how much the advertising cost of one or more other stores that have set up an advertisement and are classified into the same category as the store is set; determining the location where the advertisement of the store is displayed on the search page for the category based on the advertising cost ratio of each of the one or more other stores and the store; and determining the preview based on the location where the advertisement of the store is displayed on the search page.

[0018] In one embodiment, the step of determining the location where the advertisement of the store is displayed on the search page for the category may include the step of determining that, among the one or more other stores and the store, the advertisement is displayed at the top of the search page in order of highest advertising cost ratio.

[0019] In one embodiment, the step of providing the first page may include: determining a first preview in which an advertisement of the store is displayed at a first position on the search page based on a default value of the advertising rate; changing the advertising rate based on user input; and determining a second preview in which an advertisement of the store is displayed at a second position different from the first position on the search page based on the changed advertising rate.

[0020] In one embodiment, the step of providing the first page may include providing the first page containing information on advertising performance and expected sales resulting from advertising, which indicates the ratio of increase in sales when advertising is set relative to existing sales based on the advertising cost ratio.

[0021] In one embodiment, the step of determining one or more advertising setting values ​​may include determining the advertising budget of the store to be unlimited or determining it to a specific value based on user input.

[0022] In one embodiment, the method may include a step of determining a setting value of one or more advertisement settings based on user input to the UI of the first page.

[0023] In one embodiment, the method includes the step of providing a second page containing advertising data, which is statistical data regarding the advertisement of one or more second stores where the advertisement is set, and the step of providing the second page may include, for each of the advertisement set in the store and the one or more second stores, providing advertising data including at least one of the total number of advertisement orders, total advertisement revenue, total advertisement exposure, or total advertisement cost generated by the advertisement, a graph visualizing the total advertisement revenue, or at least one of the advertisement setting values ​​for each of the store and the one or more second stores.

[0024] In one embodiment, the step of providing the first page may include the step of providing a guide page for advertising settings based on the determination that there is no setting history for the advertisement of the store.

[0025] An apparatus according to one embodiment of the present disclosure comprises: one or more processors; and one or more memories in which instructions to be executed by the one or more processors are stored. When the instructions are executed, the one or more processors receive a request from a user requesting a first page used to set an advertisement for a store, determine a default value for each of one or more advertisement settings related to the execution of the advertisement, generate first page information for displaying the first page on the user's terminal based on the default value, and transmit the first page information to the user's terminal. The first page may include a UI (User Interface) for displaying the one or more advertisement settings in which the setting value is each set to the default value, and for changing the setting value of the one or more advertisement settings according to user input.

[0026] A non-transient computer-readable recording medium having instructions to be executed by one or more processors according to one embodiment of the present disclosure, wherein, when the instructions are executed, the one or more processors receive a request from a user requesting a first page used to set an advertisement for a store, determine a default value for each of one or more advertisement settings related to the execution of the advertisement, generate first page information for displaying the first page on the user's terminal based on the default value, and transmit the first page information to the user's terminal, and the first page may include a UI (User Interface) for displaying the one or more advertisement settings, each having a setting value set to the default value, and for changing the setting value of the one or more advertisement settings according to user input.

[0027] According to various embodiments of the present disclosure, a UI can be provided that allows a seller to conveniently register advertisements for a store.

[0028] According to various embodiments of the present disclosure, a seller can determine default values ​​for various advertising setting values ​​for setting up advertisements in a store.

[0029] According to various embodiments of the present disclosure, a preview of the actual screen on which an advertisement is displayed can be provided based on an advertisement setting value determined by a seller.

[0030] According to various embodiments of the present disclosure, a page containing statistical data regarding store advertisements can be provided, thereby providing an environment in which a seller can efficiently manage advertisements.

[0031] The effects according to the technical concept of the present disclosure are not limited to those mentioned above, and other unmentioned effects can be clearly understood by a person skilled in the art from the description in the specification.

[0032] FIG. 1 illustrates an environment in which a device according to one embodiment of the present disclosure can be applied.

[0033] FIG. 2 is a block diagram of a device according to one embodiment of the present disclosure.

[0034] FIG. 3 illustrates a first page according to one embodiment of the present disclosure.

[0035] FIG. 4 illustrates a page for determining an advertising period according to one embodiment of the present disclosure.

[0036] FIG. 5 illustrates a page for determining an advertising budget according to one embodiment of the present disclosure.

[0037] FIG. 6 illustrates a page for determining an advertising cost ratio according to one embodiment of the present disclosure.

[0038] FIG. 7 illustrates a page for determining an advertising cost ratio according to one embodiment of the present disclosure.

[0039] FIG. 8 illustrates a preview of an advertisement for a store according to one embodiment of the present disclosure.

[0040] FIG. 9 illustrates a page for determining an applicable store according to one embodiment of the present disclosure.

[0041] FIG. 10 illustrates a page for determining exclusion search terms according to one embodiment of the present disclosure.

[0042] FIG. 11 illustrates a second page according to one embodiment of the present disclosure.

[0043] FIG. 12 illustrates a page for determining an advertising cost ratio on a second page according to one embodiment of the present disclosure.

[0044] FIG. 13 illustrates a page for determining an advertising period on a second page according to one embodiment of the present disclosure.

[0045] FIG. 14 illustrates a page for determining an advertising budget on the second page according to one embodiment of the present disclosure.

[0046] FIG. 15 illustrates a guide page for advertising settings according to one embodiment of the present disclosure.

[0047] FIG. 16 is a flowchart of a method for setting an advertisement according to one embodiment of the present disclosure.

[0048] The various embodiments described in this document are illustrative for the purpose of clearly explaining the technical concept of the present disclosure and are not intended to limit it to specific embodiments. The technical concept of the present disclosure includes various modifications, equivalents, alternatives, and embodiments optionally combined from all or part of each embodiment described in this document. Furthermore, the scope of the technical concept of the present disclosure is not limited to the various embodiments presented below or the specific descriptions thereof.

[0049] Terms used in this document, including technical or scientific terms, may have the meaning generally understood by those skilled in the art to which this disclosure pertains, unless otherwise defined.

[0050] Expressions used in this document, such as “includes,” “may include,” “is equipped,” “is equipped,” “has,” and “may have,” imply the existence of the subject feature (e.g., function, operation, or component, etc.) and do not exclude the existence of other additional features. In other words, such expressions should be understood as open-ended terms implying the possibility of including other embodiments.

[0051] Singular expressions used in this document may include the meaning of the plural form unless the context otherwise indicates, and this applies likewise to singular expressions described in the claims.

[0052] Expressions such as "first," "second," or "first," "second" used in this document are used to distinguish one object from another when referring to multiple objects of the same kind, unless the context implies otherwise, and do not limit the order or importance of said objects.

[0053] Expressions used in this document such as “A, B, and C”, “A, B, or C”, “A, B, and / or C”, “at least one of A, B, and C”, “at least one of A, B, or C”, “at least one of A, B, and / or C”, etc., may mean each of the listed items or all possible combinations of the listed items. For example, “at least one of A or B” may refer to (1) at least one A, (2) at least one B, and (3) at least one A and at least one B.

[0054] The expression "based on" as used in this document is used to describe one or more factors affecting an act or action of a decision or judgment described in the phrase or sentence containing such expression, and this expression does not exclude additional factors affecting said act or action of a decision or judgment.

[0055] As used in this document, the expression that a certain component (e.g., a first component) is "connected" or "connected" to another component (e.g., a second component) may mean not only that the said certain component is directly connected or connected to the said other component, but also that it is connected or connected through a new other component (e.g., a third component).

[0056] As used in this document, the expression "configured to" may have meanings such as "set to," "capable of," "modified to," "made to," or "able to." This expression is not limited to the meaning of "specifically designed in hardware," and, for example, a processor configured to perform a specific action may refer to a generic-purpose processor capable of performing that specific action by executing software.

[0057] As used in this disclosure, the term "user interface" may refer to a physical or virtual medium created to enable communication between a user and objects, systems, machines, or computer programs. A user may use e-commerce services through the user interface. For example, a user interface may include basic elements for displaying specific information, such as images or text, and elements for receiving user input, such as icons or buttons, which can be configured using these basic elements. For example, the selection (clicking) of a user interface by a user may be expressed as the reception of user input corresponding to the user interface. Furthermore, the user interface may be provided in the form of elements, such as widgets, which are combinations of basic elements such as images and text and elements for receiving user input, capable of performing both the function of displaying specific information to the user and receiving user input.

[0058] Various embodiments of the present disclosure will be described below with reference to the accompanying drawings. In the accompanying drawings and the description thereof, identical or substantially equivalent components may be given the same reference numerals. Furthermore, in the description of the various embodiments below, the description of identical or corresponding components may be omitted, but this does not mean that such components are not included in the embodiments.

[0059] FIG. 1 is a diagram illustrating an environment in which a device according to one embodiment of the present disclosure may be applied. The device (110), the seller terminal (120), and the consumer terminal (130) may be connected via a network and communicate with each other. The device (110) may be a server, or it may be another terminal distinct from the seller terminal (120) and the consumer terminal (130).

[0060] The device (110) may be a server device that provides e-commerce services. That is, the device (110) may be a server device that operates under the management of the operator of the e-commerce service.

[0061] The device (110) can manage information regarding a seller using an e-commerce service. The information regarding a seller managed by the device (110) may include, for example, the seller's personal information (e.g., name information, age information, address information, or contact information), store information, etc. Store information refers to information about the store's name, location, operating hours, and goods and services provided by the store. The management of information regarding a user may collectively refer to a series of actions involving having control over and processing such information. For example, the management of information regarding a seller may include storing, updating, or modifying such information.

[0062] The device (110) can manage information regarding goods and services provided at the seller's store. For example, it may include information regarding identification information, name, price, capacity, size, weight, attributes, category, or unit price of the goods or services. According to one embodiment, an item may be a unit of sale of goods, and even if it is the same product, it may be provided to the user as different items. For example, even if it is the same product, it may be sold as a different item by varying the unit quantity and price. Therefore, there may be different items that share product information. The management of information regarding an item may collectively refer to a series of actions involving having control over and processing that information. For example, the management of information regarding an item may include storing, updating, or modifying that information.

[0063] Regarding the management method of the device (110), in one embodiment, the device (110) may manage information accompanying the provision of e-commerce services based on input from a seller. For example, the device (110) may communicate with a seller terminal (120) to provide data for executing a mobile application (or "app") for using e-commerce services. The mobile application provides various functions necessary for a seller to use e-commerce services on a portable electronic device such as a smartphone or tablet, and can interact with the seller through a user interface. For example, the mobile application may be executed on the seller terminal (120).

[0064] A mobile application may include multiple components. A component refers to various elements that constitute the user interface of a mobile application, and may include, for example, at least one of a button, an input field, an icon, a checkbox, a list, a card, a slider, a dialog, a search bar, a tab bar, a navigation bar, a progress bar, a toggle switch, a grid view, a modal window, and a push notification.

[0065] In one embodiment, the device (110) may provide a page related to an e-commerce service to a seller terminal (120) based on a request from a seller using the e-commerce service. Here, the page related to the e-commerce service provided to the seller terminal (120) may be a page capable of managing various information about a store registered by the seller. For example, the page related to the e-commerce service may include at least some of a page for registering a store, a page for modifying store information, or a page for setting up store advertisements. The page may include various graphic interfaces capable of interacting with the seller to perform functions supported by the device (110) in a mobile application.

[0066] Additionally, the device (110) can manage transactions regarding products (e.g., goods or services) online. That is, the device (110) can manage a series of processes such as enabling a consumer to search for, select, purchase, and pay for an item from a seller and to request delivery. As such, the device (110) can provide information regarding items and delivery to a consumer terminal (130) so that the consumer can search for, select, purchase, and pay for an item and to request delivery, and can receive the consumer's purchase, payment, and delivery requests from the consumer terminal (130). Furthermore, regarding operations that the device (110) can perform, it should be noted that even if an operation is not mentioned in this disclosure, if it is a general operation that a server device providing a known e-commerce service can perform, applying the technical concept of this disclosure by referring to such operation is not excluded from the scope of this disclosure.

[0067] The device (110) may be a server device that manages e-commerce services. That is, the device (110) may be a server device that manages a platform that provides e-commerce services. A seller may subscribe to the e-commerce service and register their store on the e-commerce service. The seller may receive purchase requests (or delivery requests) for goods or services from consumers through the e-commerce service. A consumer may subscribe to the e-commerce service and purchase items through the e-commerce service.

[0068] The aforementioned device (110) may be implemented as one or more computing devices. For example, all functions of the device (110) may be implemented in a single computing device. As another example, the first function of the device (110) may be implemented in a first computing device, and the second function may be implemented in a second computing device. As yet another example, multiple computing devices may be used, each implementing all functions or specific functions of the device (110). The aforementioned computing devices may be a desktop computer, a laptop computer, an application server, a proxy server, or a cloud server, but are not limited thereto, and any type of device equipped with computing functions may be a computing device.

[0069] A seller terminal (120) may be a device for a seller to use an advertising management service for their store. For example, a seller may use the seller terminal (120) to register, modify, or delete advertisements for their store. The seller terminal (120) may be implemented as a terminal capable of transmitting and receiving various information to and from the device (110) via a network. For example, the seller terminal (120) may be one of a computer, a laptop, a portable communication terminal (such as a smartphone), a portable multimedia device, a wearable device, or an HMD. However, the type of seller terminal (120) is not limited thereto, and the seller terminal (120) may be any device capable of receiving information from the seller or outputting information to the seller, and communicating with the device (110), the consumer terminal (130), or other devices via a network.

[0070] A consumer terminal (130) may be a device for a consumer to use an e-commerce platform service. The consumer terminal (130) may be implemented as a terminal capable of transmitting and receiving various information to and from a device (110) via a network. For example, the consumer terminal (130) may be one of a computer, a laptop, a portable communication terminal (such as a smartphone), a portable multimedia device, a wearable device, or an HMD. However, the type of consumer terminal (130) is not limited thereto, and the consumer terminal (130) may be any device capable of receiving information from a consumer or outputting information to a seller, and communicating with a device (110), a seller terminal (120), or other devices via a network.

[0071] The network can serve to connect the device (110), the seller terminal (120), the consumer terminal (130), or other external devices. For example, the network can provide a connection path so that the seller terminal (120), the consumer terminal (130), or other external devices can be connected to the device (110) and transmit and receive packet data with the device (110). The network can be implemented as any kind of wired or wireless network, such as, for example, a Local Area Network (LAN), a Wide Area Network (WAN), a Mobile Radio Communication Network, or a Wibro (Wireless Broadband Internet).

[0072] In one embodiment, the device (110), the seller terminal (120), and the consumer terminal (130) may operate as a single device. The seller terminal (120) or the consumer terminal (130) may be included in the device (110) as all or part of the components of the device (110). In this case, for example, the various information exchanged between the device (110), the seller terminal (120), and the consumer terminal (130) via a network may be the various information exchanged between each component within a single device.

[0073] A device (e.g., device (110)) according to various embodiments of the present disclosure may be of various forms. For example, the device (110) may be a portable communication device, a computer device, a portable multimedia device, a wearable device, a home appliance device, or a combination of one or more of the devices described above. The device (110) of the present disclosure is not limited to the devices described above.

[0074] FIG. 2 is a block diagram of a device according to one embodiment of the present disclosure. The device (110) can process information regarding an e-commerce service. In one embodiment, the device (110) may include one or more processors (210) and / or one or more memories (220) as components. In one embodiment, at least one of the components of the device (110) may be omitted, or another component may be added to the device (110). In one embodiment, additionally or alternatively, some components may be implemented as a single or multiple entities. In the present disclosure, one or more processors (210) may be referred to as processors (210). Unless the context clearly indicates otherwise, the expression processors (210) may mean a set of one or more processors. In the present disclosure, one or more memories (220) may be referred to as memories (220). The expression memory (220) may mean a set of one or more memories unless the context clearly indicates otherwise. In one embodiment, at least some of the components inside and outside the device (110) may be connected to each other via a bus, GPIO (General Purpose Input / Output), SPI (Serial Peripheral Interface), or MIPI (Mobile Industry Processor Interface), etc., to exchange information (data, signals, etc.).

[0075] A communication circuit (230) can communicate with a user's terminal and an external device. The communication circuit (230) can perform wireless or wired communication between the device (110) and the terminal. For example, the communication circuit (230) can perform wireless communication according to methods such as eMBB (enhanced Mobile Broadband), URLLC (Ultra Reliable Low-Latency Communications), MMTC (Massive Machine Type Communications), LTE (Long-Term Evolution), LTE-A (LTE Advance), NR (New Radio), UMTS (Universal Mobile Telecommunications System), GSM (Global System for Mobile communications), CDMA (Code Division Multiple Access), WCDMA (Wideband CDMA), WiBro (Wireless Broadband), WiFi (Wireless Fidelity), Bluetooth, NFC (Near Field Communication), GPS (Global Positioning System), or GNSS (Global Navigation Satellite System). For example, the communication circuit (230) can perform wired communication according to methods such as USB (Universal Serial Bus), HDMI (High Definition Multimedia Interface), RS-232 (Recommended Standard-232), or POTS (Plain Old Telephone Service). In one embodiment, the device (110) may be implemented by integrating it with another device. In this case, the communication circuit (230) may function as a connection circuit or interface connecting the device (110) and the other device.

[0076] The processor (210) can perform various information processing operations related to the technology of the present disclosure (e.g., determination, operation, judgment, information generation, output, modification, update, control of other components, etc.). The processor (210) can perform the corresponding operations by executing instructions stored in memory (220). That is, the processor (210) can cause the device (110) to perform each of the embodiments of the present disclosure according to the instructions being executed. In one embodiment, the processor (210) may be configured to receive a request from a user requesting a first page used to set up an advertisement for a store, determine a default value for each of one or more advertisement settings related to the execution of the advertisement, generate first page information for displaying the first page on the user's terminal based on the default value, and transmit the first page information to the user's terminal. Furthermore, the processor (210) may transmit and receive various information with the user's terminal and an external device through a communication circuit (230). In one embodiment, the processor (210) can control the communication circuit (230) to transmit various information, such as information about various pages, to the user's terminal.

[0077] In the present disclosure, the processor (210) is hardware configured to perform the operations described above. The processor (210) may be a general-purpose processor capable of performing specific operations by executing instructions, or a special-purpose processor structured to perform said operations through programming. For example, the processor (210) may be a circuit comprising a CPU (Central Processing Unit), GPU (Graphics Processing Unit), NPU (Neural Processing Unit), integrated circuit, microprocessor, ASICs (Application Specific Integrated Circuits), FPGA (Field-Programmable Gate Array), conventional circuitry, or a combination thereof. That is, the processor (210) may be implemented as a circuit comprising transistors, integrated circuits, or other circuits.

[0078] The memory (220) can store various information (data). The information stored in the memory (220) is information acquired, processed, or used by at least one component of the device (110), and may include software (e.g., instructions, programs, etc.). The memory (220) may include volatile and / or non-volatile memory. In the present disclosure, instructions or programs are software stored in the memory (220) and may include an operating system for controlling the resources of the device (110), an application, and / or middleware that provides various functions to the application so that the application can utilize the resources of the device (110). In one embodiment, the memory (220) may store instructions that cause the processor (210) to perform calculations when executed by the processor (210). The memory (220) may store at least a portion of information received from a terminal through the communication circuit (230) and / or information transmitted to the terminal through the communication circuit (230). The processor (210) can store at least a portion of the information received from the terminal through the communication circuit (230) and / or the information transmitted to the terminal through the communication circuit (230) in the memory (220).

[0079] FIG. 3 illustrates a first page (300) according to one embodiment of the present disclosure. According to one embodiment, the first page (300) is a page for setting up an advertisement for a store. A seller may call the first page (300) through a seller terminal (120), and the processor (210) of the device (110) may generate first page information to be delivered to the seller terminal (120) in response to a request from the seller terminal (120). According to one embodiment, the processor (210) may generate first page information for the first page (300), which includes at least one of an advertisement setting menu (310), a preview of the advertisement (320), an expected performance indicator (330), an advertisement start button (340), or an advertisement guidance message (350).

[0080] The ad settings menu (310) may include a UI for determining the setting values ​​of one or more ad settings. The setting values ​​of one or more ad settings may include, for example, an ad period, which is the period for posting the store's ad; an ad budget, which is the total cost to be used for the store's ad; an ad cost ratio, which is the ratio of the commission to be paid to the sales generated by the store's ad; an ad-applied store to which the set ad will be applied; and at least one of the exclusion keywords, which are keywords that prevent the ad from being exposed to consumers even if they search. The exclusion keywords are intended to prevent consumers who already know the store from placing an order with the store through the ad. Since a commission (e.g., an ad fee) is incurred on sales generated through the ad, the commission can be minimized by preventing consumers who already know the store and have searched with the correct keyword from placing an order with the store through the ad. The processor (210) may determine the setting values ​​of one or more ad settings based on user input for the first page. For example, the first page may include a change button for changing each ad setting value, and the processor (210) may provide a page or menu that can determine each ad setting value based on user input to the change button.

[0081] According to one embodiment, the first page may further include an accordion menu (e.g., "Advanced Options") for one or more ad settings. According to one embodiment, the processor (210) may additionally display a UI for determining ad settings in the ad settings menu (310) based on user input (e.g., touch) to the accordion menu. For example, the first page may display only a UI for determining ad settings for the ad period, ad budget, ad cost ratio, and applicable stores, and may not display a UI for determining exclusion search terms. Subsequently, depending on user input to the accordion menu, the processor (210) may additionally display a UI for determining exclusion search terms on the first page. The processor (210) may display or hide additional UIs based on user input to the accordion menu.

[0082] The processor (210) can determine a default value for each ad setting. The processor (210) can generate first page information based on the predetermined default value for each ad setting. Below, various embodiments in which the processor (210) determines a default value for an ad setting will be described in detail.

[0083] According to one embodiment, the processor (210) may determine the setting value of the most recently set advertisement setting on the seller terminal as the default value for each of one or more advertisement settings. For example, if a seller has registered one or more stores operated by the seller on an online platform, the seller may set advertisements for one or more stores on the same seller terminal. The processor (210) may obtain information regarding the setting value of an advertisement previously set on the seller terminal. Based on the information regarding the setting value of the previously set advertisement, the processor (210) may determine the default value of the advertisement setting for the store advertisement.

[0084] According to one embodiment, the processor (210) can determine the default value of the store’s advertising settings based on the advertisement that had the highest advertising revenue relative to advertising costs among one or more previously set advertisements. The memory of the device can store statistical data regarding advertising costs or advertising revenue for one or more previously set advertisements in the seller terminal. The processor (210) can obtain statistical data from the memory and, based on the statistical data, determine the advertisement that had the highest advertising revenue relative to advertising costs among one or more previously set advertisements. For example, the processor (210) can analyze the advertising revenue relative to advertising costs for each of one or more different advertisements over a set period. For example, the processor (210) can determine the advertisement with the highest ratio of advertising revenue relative to advertising costs by analyzing the advertising revenue relative to advertising costs for one month after each of one or more different advertisements is set. The processor (210) can determine the setting value of the other advertisement with the highest ratio of advertising revenue relative to advertising costs as the setting value for the store’s advertisement. Through this method, the seller can post an advertisement having a setting value whose effectiveness has already been verified through other advertisements.

[0085] According to one embodiment, one or more previously set advertisements may be advertisements set on a terminal of a seller other than the seller operating the target store. That is, they may be advertisements previously set for a store other than the target store. If one or more previously set advertisements are advertisements previously set for a store other than the target store, the other store may be a store that sells goods or services of the same category as the target store. For example, if the target store sells Korean food, the processor (210) may determine the default value of the target store's advertisement settings based on the ratio of advertisement revenue to advertisement cost of one or more advertisements set in other stores selling Korean food.

[0086] According to one embodiment, the processor (210) may determine different default values ​​for advertising settings depending on the time period. For example, the processor (210) may determine a first advertising cost ratio as a default value for advertising settings corresponding to a first time period and a second advertising cost ratio as a default value for advertising settings corresponding to a second time period. The processor (210) may apply different default values ​​for advertising cost ratios depending on the time period based on the average of sales generated in each time period. For example, if the average of sales generated in the first time period is higher than the average of sales generated in the second time period, the first advertising cost ratio may be higher than the second advertising cost ratio. That is, since competition among stores is fierce during time periods when sales are high, a higher advertising cost ratio may be set to increase exposure to consumers.

[0087] It will be obvious that the embodiments in which the processor (210) determines the default value of the ad settings are not limited to those described above, and that the default value of the ad settings can be determined in various ways.

[0088] The preview (320) is a menu that shows in advance how the advertisement for a store set by a seller will be displayed to consumers using an online platform. According to one embodiment, the processor (210) can determine the location where the store's advertisement will be displayed on the search page based on the determined advertisement setting value. For example, the processor (210) can determine the location where the store's advertisement will be displayed on the search page based on the advertising cost ratio. The processor (210) can show the advertisement displayed at the determined location to the seller in advance on a small screen.

[0089] The expected performance indicator (330) is a menu that shows the expected performance and expected sales of an advertisement based on the advertising cost ratio. The processor (210) can calculate how much the store's sales will increase compared to existing sales based on the advertising cost ratio set by the user, and determine the expected performance based on the increased sales.

[0090] The ad start button (340) is a button for a seller who has finished all the settings for the ad to actually register the store's ad on an online platform. The processor (210) can post the store's ad on an online platform based on user input to the ad start button (340).

[0091] The guidance message (350) may include guidance text regarding the advertisement. The processor (210) may display guidance text on the first page recommending that merchants who have never set up an advertisement for the store set up an advertisement. According to one embodiment, the processor (210) may provide the merchant terminal with separate page information containing more detailed guidance text regarding the advertisement based on user input for the View Details button.

[0092] FIG. 4 illustrates a page (400) for determining an advertising period according to one embodiment of the present disclosure. A processor (210) may provide a page (400) for determining the period for posting an advertisement for a store based on a change button for the advertising period on a first page (300). Referring to FIG. 4, the processor (210) may provide a page (400) including a calendar (410) based on a change button for the advertising period on a first page (300). According to one embodiment, the calendar (410) displayed on the page (400) may further include graphic effects for today's date and past dates. According to one embodiment, the processor (210) may determine an advertising start date based on user input to the calendar (410). For example, based on user input for May 20, 2024 on the calendar (410), the processor (210) may determine that date as the advertising start date.

[0093] FIG. 5 illustrates pages (500a, 500b) for determining an advertising budget according to one embodiment of the present disclosure. A processor (210) may provide pages (500a, 500b) for determining an advertising budget, which is the total cost to be used for advertising a store, based on a change button for the advertising budget on a first page (300). According to one embodiment, the advertising cost may be the total sum of commissions, which is a certain percentage (e.g., advertising cost ratio) of the sales generated through advertising. Referring to FIG. 5, the processor (210) may provide pages (500a, 500b) that include a UI for selecting "no limit" for the advertising budget or setting a daily budget. As the user selects "no limit," the processor (210) may continue to post advertisements for the store regardless of the advertising costs incurred (500a). Conversely, as the user sets a daily budget, the processor (210) may stop posting advertisements by comparing the set budget with the incurred advertising costs (500b). For example, if the advertising costs incurred are less than the set budget, the advertisement will continue to be displayed, but if the advertising costs incurred exceed the set budget, the display of the advertisement may be stopped.

[0094] FIG. 6 illustrates a page (600) for determining an advertising fee ratio according to one embodiment of the present disclosure. A processor (210) may provide a page (600) for determining an advertising fee ratio, which is the ratio of a commission to be paid out of sales generated from an advertisement of a store, based on a change button for the advertising fee ratio on a first page (300). Referring to FIG. 6, the processor (210) may provide a page (600) for setting an advertising fee ratio based on a change button for the advertising fee ratio on a first page (300). According to one embodiment, the page (600) may include a menu (610) for setting an advertising fee and a guidance message (620). The guidance message (620) may display different text depending on the advertising fee ratio set by the seller. For example, the wording may differ when an average advertising cost ratio is set (e.g., "You have set the average commission rate. Experience increased exposure and sales!"), when a below-average advertising cost ratio is set (e.g., "You have set a lower-than-average commission rate. If you want more exposure and increased sales, try increasing the commission rate!"), and when an above-average advertising cost ratio is set (e.g., "You have set a high commission rate. You will be exposed to more consumers than other stores!").

[0095] FIG. 7 illustrates pages (700a, 700b) for determining advertising cost ratios according to one embodiment of the present disclosure. According to one embodiment, a processor (210) may provide a UI that can set different advertising cost ratios depending on the customer type. The processor (210) may check whether a consumer has a history of ordering at the store in question. For example, the processor (210) may check whether there is a search history and order history for the store in question on the consumer terminal. The processor (210) may determine a consumer who has no history of ordering at the store in question as a first-time customer, and a consumer who has a history of ordering at the store in question as a repeat customer. The processor (210) may provide a page (700b) that includes a menu for determining advertising cost ratios depending on whether the consumer who searched for the store is a first-time customer or a repeat customer.

[0096] Referring to FIG. 7, the processor (210) may provide a page (700a) including a menu (710) for determining a basic advertising cost ratio and a toggle switch (720) for setting first-order customers. The processor (210) may determine the basic advertising cost ratio based on user input to the menu (710). Based on user input to the toggle switch (720), the processor (210) may determine whether to set different advertising cost ratios depending on the customer type. Page (700a) illustrates the case where the toggle switch (720) is in the off state. When the user touches the toggle switch (720) to switch it to the on state, page (700b) may further display an additional menu (730) for setting advertising costs to be applied to first-order customers and a menu (740) indicating advertising cost ratios applied to first-order customers and reorder customers, respectively.

[0097] The processor (210) can determine a preview of the store's advertisement based on the advertisement setting values. For example, the processor (210) can determine the location where the store's advertisement will be displayed on the search page based on the advertising cost ratio, and determine a preview of the store's advertisement based on the determined location.

[0098] For example, the processor (210) can determine the location where an advertisement for a store is displayed on a search page based on an advertising cost ratio set for one or more advertisements of other stores classified in the same category as the store. The processor (210) can determine that among the advertisements of stores classified in the same category, those with the highest advertising cost ratios are displayed at the top of the search page.

[0099] Referring to FIG. 8a, if the processor (210) determines that among the advertisements of a store classified in the Korean food category, the store has the highest advertising cost ratio, it may decide to place the store's advertisement at the top of the search page. That is, sellers can post advertisements in a location that is more exposed to consumers as the advertising cost ratio increases. According to one embodiment, the preview may further include a guide text (820) (e.g., "It will be displayed as the first advertisement when searching") regarding the location where the store's advertisement is displayed.

[0100] Referring to FIG. 8b, if the processor (210) determines that among the advertisements of a store classified in the Korean food category, the store's advertising cost ratio is the second highest, the processor may determine that the store's advertisement is positioned second from the top on the search page. According to one embodiment, the preview may further include a guide text (820) (e.g., "It is displayed as the second advertisement when searching") regarding the location where the store's advertisement is displayed.

[0101] FIG. 9 illustrates a page for determining an applicable store according to one embodiment of the present disclosure. A processor (210) may provide a page (900) for determining an applicable store based on a change button for an applicable store on a first page (300). Referring to FIG. 9, the processor (210) may provide a page (900) containing a list (910) of one or more stores registered by a seller on an online platform based on a change button for an applicable store on a first page (300). According to one embodiment, the list (910) of one or more stores may further include a checkbox for selecting each store. The processor (210) may determine an applicable store based on user input for each store's checkbox.

[0102] FIG. 10 illustrates a page for determining exclusion search terms according to one embodiment of the present disclosure. A processor (210) may provide a page (1000) for determining exclusion search terms based on a change button for exclusion search terms on a first page (300). The exclusion search terms are intended to reduce commissions by preventing consumers who already know the store from placing orders through advertisements. Referring to FIG. 10, the page (1000) for determining exclusion search terms may include an input window (1010) for entering exclusion search terms. The processor (210) may determine exclusion search terms based on user input to the input window (1010). Even if exclusion search terms are entered on an online platform, the processor (210) may not display advertisements for the store set as exclusion search terms. However, it will be obvious that the store may be displayed in search results according to the search algorithm of the online platform, rather than through advertisements. Consumers who are already familiar with the store can order the store's products or services without going through advertisements by entering accurate keywords.

[0103] FIG. 11 illustrates a second page (1100) according to one embodiment of the present disclosure. The second page (1100) may be a dashboard that allows checking the performance of advertisements set by a seller. According to one embodiment, the second page (1100) may include an advertisement performance summary (1110), an advertisement revenue graph (1120), and an advertisement settings menu (1130). The advertisement performance summary (1110) may include statistical data regarding at least one of the number of advertisement orders, advertisement revenue, number of advertisement impressions, or advertisement costs. According to one embodiment, the advertisement performance summary (1110) may be the sum of the advertisement performance set for each of one or more stores selected in the advertisement settings menu (1130). The advertisement revenue graph (1120) may show changes in advertisement revenue over time. The ad settings menu (1130) displays the setting values ​​for one or more currently set ads and may further include an ad modification menu (1132) for modifying the setting values ​​of each ad and an ad deletion menu (1134) for deleting ads.

[0104] For example, the processor (210) can change the setting values ​​of advertisements set for a store displayed in the advertisement setting menu (1130) based on user input for the advertisement modification menu (1132). According to one embodiment, the advertisement modification menu (1132) may include an advertisement cost ratio modification button, an advertisement period modification button, or an advertisement budget modification button. The processor (210) can provide a page that allows the setting values ​​of an advertisement to be modified based on user input for each button.

[0105] For example, the processor (210) can delete at least one of the advertisements set for a store displayed in the advertisement settings menu (1130) based on user input to the advertisement deletion menu (1134).

[0106] FIG. 12 illustrates a page (1200) for modifying the advertising cost ratio on a second page (1100) according to one embodiment of the present disclosure. Since the operation of determining the advertising cost ratio provided on the page (1200) of FIG. 12 may be similar to the operation performed on the pages (600, 700a, 700b) for determining the advertising cost described in FIG. 6 and 7, the description of the overlapping parts is omitted. A processor (210) can collectively change the setting values ​​of one or more advertisements selected in the advertising setting menu (1130) of the second page (1100) according to input to the page (1200). Referring to FIG. 12, the processor (210) can determine, according to user input, a value (e.g., 10%) to collectively change the advertising cost ratio (e.g., 10%, 15%, 8%, 10%) applied to the advertisements of the stores selected in the advertising setting menu (1130).

[0107] FIG. 13 illustrates a page for determining an advertising period on a second page according to an embodiment of the present disclosure. Since the operation for determining an advertising period provided on the page (1300) of FIG. 13 may be similar to the operation performed on the page (400) for determining an advertising period described in FIG. 4, the description of the overlapping parts is omitted. A processor (210) can collectively change the advertising period of one or more advertisements selected in the advertising setting menu (1130) of the second page (1100) according to input to the page (1300). Referring to FIG. 13, the processor (210) can determine, according to user input, a value to collectively change the advertising period (e.g., 2022.03.01. ~ 2022.03.31.) applied to the advertisements of the stores selected in the advertising setting menu (1130). Alternatively, the processor (210) may determine the advertising period to have no end date according to user input.

[0108] FIG. 14 illustrates a page for determining an advertising budget on a second page according to an embodiment of the present disclosure. Since the operation of determining an advertising budget provided on the page (1400) of FIG. 14 may be similar to the operation performed on the pages (500a, 500b) for determining an advertising budget described in FIG. 5, the description of the overlapping parts is omitted. A processor (210) can collectively change the advertising budget of one or more advertisements selected in the advertising setting menu (1130) of the second page (1100) according to input to the page (1400). Referring to FIG. 14, the processor (210) can determine, according to user input, a value (e.g., 100,000) to collectively change the advertising budget (e.g., 50,000, 80,000, etc.) applied to the advertisements of the stores selected in the advertising setting menu (1130). Alternatively, the processor (210) may determine the advertising budget to be unlimited according to user input.

[0109] FIG. 15 illustrates a guide page (1500) for advertising settings according to one embodiment of the present disclosure. A processor (210) can check whether there is a history of previously setting up an advertisement on a seller terminal. As the processor (210) determines that there is no history of previously setting up an advertisement on the seller terminal, it can provide a guide page (1500) for advertising settings. The guide page (1500) may further include, for example, a button to apply for free consulting regarding store advertising.

[0110] FIG. 16 is a flowchart of a method for setting up an advertisement according to one embodiment of the present disclosure. A processor (210) of a device (110) may receive a request from a user requesting a first page used to set up an advertisement for a store (S1610). The user may be a seller who provides goods or services by registering their store on an online platform.

[0111] The processor (210) of the device (110) can determine a default value for each of one or more ad settings related to the execution of an ad (S1620). The setting value of one or more ad settings may include at least one of the following: an ad period, which is the period for posting the ad of the store; an ad budget, which is the total cost to be used for the ad of the store; an ad cost ratio, which is the ratio of the commission to be paid to the sales generated by the ad of the store; an ad application store to which the set ad will be applied; or an exclusion search term, which is a keyword to prevent the ad from being exposed to consumers even if searched. For example, the processor (210) can determine the ad setting value of the most recently set ad on the merchant terminal as the default value. For example, among one or more ads set on the merchant terminal, the processor (210) can determine the setting value of the previous ad that had the highest ratio of ad sales to ad costs as the default value.

[0112] According to one embodiment, the processor (210) of the device (110) may set different default values ​​for advertising settings depending on the time period. For example, the processor (210) may determine a first advertising cost ratio as a default value for an advertising cost ratio corresponding to a first time period, and determine a second advertising cost ratio as a default value for an advertising cost ratio corresponding to a second time period. According to one embodiment, the average of sales occurring in the first time period may be higher than the average of sales occurring in the second time period, and in this case, the first advertising cost ratio may be higher than the second advertising cost ratio.

[0113] According to one embodiment, the processor (210) of the device (110) can determine whether the consumer is a new customer who has no usage history with the store. For example, the processor (210) can determine a third advertising cost rate as a default value for the advertising cost rate based on the determination that the user is a new customer, and determine a fourth advertising cost rate lower than the third advertising cost rate as a default value for the advertising cost rate based on the determination that the user is not a new customer.

[0114] The processor (210) of the device (110) can generate first page information for displaying the first page on the user's terminal based on default values ​​(S1630). The first page may include at least one of an ad settings menu (310), a preview of the ad (320), an expected performance indicator (330), an ad start button (340), or an ad guidance message (350).

[0115] The processor (210) of the device (110) can determine the preview (320) based on the advertising cost ratio. For example, the processor (210) can determine how much the advertising cost is set for one or more other stores that have set up advertisements and are classified in the same category as the target store, and can determine the location where the target store's advertisement is displayed on the search page for the category based on the advertising cost ratio of each of the one or more other stores and the target store. For example, the processor (210) can determine that among the one or more other stores and the target store, they are displayed at the top of the search page in order of the highest advertising cost ratio. The processor (210) can determine the preview based on the location where the target store's advertisement is displayed on the search page.

[0116] The processor (210) of the device (110) can transmit the generated first page information to the user's terminal (S1640). The processor (210) can determine the setting value of the advertisement based on user input for the first page.

[0117] The processor (210) of the device (110) can generate and transmit to a user terminal second page information that includes advertising data, which is statistical data regarding advertisements for one or more second stores where an advertisement is set. According to one embodiment, the second page may include advertising data including at least one of the total number of advertising orders, total advertising revenue, total advertising exposure, or total advertising cost generated by the advertisement, a graph visualizing the total advertising revenue, or at least one of the advertising setting values ​​for each of the target store and one or more second stores, for advertisements set for each of the target store and one or more second stores.

[0118] The processor (210) of the device (110) can provide an ad setting guide page based on the determination that there is no history of setting up an ad for the store.

[0119] Although the steps of the method or algorithm according to the present disclosure are described in a sequential order in the flowchart illustrated in FIG. 16, the steps may be performed in any order that can be arbitrarily combined according to the present disclosure, in addition to being performed sequentially. The description according to the flowchart does not exclude changes or modifications to the method or algorithm and does not imply that any step is essential or desirable. In one embodiment, at least some of the steps may be performed in parallel, iteratively, or heuristically. In one embodiment, at least some of the steps may be omitted or other steps may be added.

[0120] Various embodiments of the present disclosure may be implemented as software on a machine-readable storage medium. The software may be software for implementing various embodiments of the present disclosure. The software may be inferred from the various embodiments of the present disclosure by programmers skilled in the art to which the present disclosure pertains. For example, the software may be a program containing machine-readable instructions (e.g., code or code segments). The machine may be a device capable of operating according to instructions called from the storage medium, for example, a computer. In one embodiment, the machine may be a device (110) according to the embodiments of the present disclosure. In one embodiment, the processor of the machine may execute the called instruction to cause the components of the machine to perform a function corresponding to the instruction. In one embodiment, the processor may be a processor (210) according to the embodiments of the present disclosure. The storage medium may mean any type of recording medium in which data is stored that can be read by the machine. The storage medium may include, for example, ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, etc. In one embodiment, the storage medium may be a memory (220). In one embodiment, the storage medium may be implemented in a distributed form in a computer system connected by a network, etc. Software may be stored and executed in a distributed form in a computer system, etc. The storage medium may be a non-transitory storage medium. A non-transitory storage medium refers to a tangible medium that exists regardless of whether data is stored semi-permanently or temporarily, and does not include a signal that is transmitted transitory.

[0121] Although the technical concept of the present disclosure has been described by various embodiments above, the technical concept of the present disclosure includes various substitutions, modifications, and alterations that can be made within the scope of understanding of those skilled in the art to which the present disclosure pertains. Furthermore, it should be understood that such substitutions, modifications, and alterations may be included within the scope of the appended claims.

Claims

1. A method performed in a device comprising one or more processors and one or more memories storing instructions to be executed by said one or more processors, wherein One or more of the above processors, A step of receiving a request from a user requesting a first page used to set up an advertisement for a store; A step of determining a default value for each of one or more ad settings related to the execution of the above advertisement; Based on the above default value, a step of generating first page information for displaying the first page on the user's terminal; and The method includes the step of transmitting the above-mentioned first page information to the user's terminal, The above first page is, Displays one or more of the above advertising settings, each of which is set to the above default value, and A method comprising a UI (User Interface) for changing the setting value of one or more of the above-mentioned ad settings according to user input.

2. In Paragraph 1, The step of determining a default value for each of the above one or more ad settings is, A method comprising the step of determining the setting value of the most recently set ad setting on the terminal of the user as the default value for each of the one or more ad settings.

3. In Paragraph 1, The above one or more memories store statistical data regarding advertising costs or advertising revenue for one or more advertisements previously set on the user's terminal, and The step of determining a default value for each of the above one or more ad settings is, A step of determining the advertisement with the highest advertising revenue relative to advertising costs among one or more advertisements previously set on the user's terminal, based on statistical data stored in one or more of the above-mentioned memories; and A method comprising the step of determining the setting value of the advertisement that had the highest advertising revenue relative to the advertising cost as the default value for each of the one or more advertising settings.

4. In Paragraph 1, A method comprising at least one of the setting values ​​of the above-mentioned advertising settings, the advertising period being the period for posting the advertisement of the store, the advertising budget being the total cost to be used for the advertisement of the store, the advertising cost ratio being the ratio of the commission to be paid out of the sales generated by the advertisement of the store, and at least one of the advertising application stores to which the set advertisement will be applied.

5. In Paragraph 4, A method in which one or more of the above ad setting values ​​further include exclusion search terms, which are keywords that prevent ads from being displayed to consumers even when searched.

6. In Paragraph 4, The step of determining a default value for each of the above one or more ad settings is, The method includes the step of determining a first advertising cost ratio as a default value of the advertising cost ratio corresponding to a first time period, and determining a second advertising cost ratio as a default value of the advertising cost ratio corresponding to a second time period. A method in which the average of sales occurring in the first time period is higher than the average of sales occurring in the second time period.

7. In Paragraph 6, A method in which the above first advertising cost ratio is higher than the above second advertising cost ratio.

8. In Paragraph 4, The step of determining a default value for each of the above one or more ad settings is, A step of determining whether the above user is a new customer with no usage history for the above store; and A method comprising the step of determining a third advertising cost ratio as a default value of the advertising cost ratio based on a determination that the user is a new customer, and determining a fourth advertising cost ratio lower than the third advertising cost ratio as a default value of the advertising cost ratio based on a determination that the user is not a new customer.

9. In Paragraph 4, The above-mentioned first page further includes a preview of the advertisement for the above-mentioned store displayed on the search page, and The step of providing the above-mentioned first page is, A method further comprising the step of determining the preview based on the above advertising cost ratio.

10. In Paragraph 9, The step of determining the above preview based on the above advertising cost ratio is, A step of determining how much the advertising cost is set for one or more other stores that have set up advertising and are classified in the same category as the above store; A step of determining the location where an advertisement for the store is displayed on a search page for the category based on one or more other stores and the ratio of advertising costs for each of the stores; and A method comprising the step of determining the preview based on the location where the advertisement of the store is displayed on the search page.

11. In Paragraph 10, The step of determining the location where the advertisement of the above store is displayed on the search page for the above category is: A method comprising the step of determining that, among the above one or more other stores and the above stores, the above advertising cost ratios are displayed at the top of the search page in order of highest to lowest.

12. In Paragraph 11, The step of providing the above-mentioned first page is, A step of determining a first preview in which an advertisement of the store is displayed at a first position on a search page based on the default value of the above-mentioned advertising cost ratio; A step of changing the above advertising cost ratio based on user input; and A method comprising the step of determining a second preview in which an advertisement for the store is displayed at a second location different from the first location on the search page, based on the above-mentioned changed advertising cost ratio.

13. In Paragraph 4, The step of providing the above-mentioned first page is, A method comprising the step of providing a first page containing information on advertising performance and expected sales resulting from advertising, which indicates the ratio of increase in sales when advertising is set relative to existing sales based on the above advertising cost ratio.

14. In Paragraph 4, The step of determining one or more of the above-mentioned ad setting values ​​is, A method comprising the step of determining the advertising budget of the above store to be unlimited or to a specific value based on user input.

15. In Paragraph 1, A method comprising the step of determining a setting value of one or more advertising settings based on user input to the UI of the first page.

16. In Paragraph 1, The method includes the step of providing a second page containing advertising data, which is statistical data for advertisements of one or more second stores where the above-mentioned stores and advertisements are set. The step of providing the above second page is, A method comprising the step of providing, for an advertisement set at each of the above store and each of the one or more second stores, advertising data including at least one of a total number of advertising orders, total advertising revenue, total number of advertising impressions, or total advertising cost generated by the advertisement, a graph visualizing the total advertising revenue, or at least one of an advertising setting value for each of the above store and each of the one or more second stores.

17. In Paragraph 1, The step of providing the above-mentioned first page is, A method comprising the step of providing a guide page for ad settings based on a determination that there is no history of ad settings for the above-mentioned store.

18. One or more processors; and It includes one or more memories in which instructions to be executed by the above one or more processors are stored, and When executing the above instructions, the one or more processors, Receiving a request from a user requesting the first page used to set up store advertisements, and Determine a default value for each of one or more ad settings related to the execution of the above advertisement, and Based on the above default values, first page information for displaying the first page on the user's terminal is generated, and The above first page information is transmitted to the user's terminal, and The above first page is, Displays one or more of the above advertising settings, each of which is set to the above default value, and A device comprising a UI (User Interface) for changing the setting values ​​of one or more of the above-mentioned advertisement settings according to user input.

19. A non-transient computer-readable recording medium storing instructions to be executed by one or more processors, The above instructions, when executed, the above one or more processors, Receiving a request from a user requesting the first page used to set up store advertisements, and Determine a default value for each of one or more ad settings related to the execution of the above advertisement, and Based on the above default values, first page information for displaying the first page on the user's terminal is generated, and The above first page information is transmitted to the user's terminal, and The above first page is, Displays one or more of the above advertising settings, each of which is set to the above default value, and A non-transient computer-readable recording medium comprising a User Interface (UI) for changing the setting values ​​of one or more of the above-mentioned advertisement settings according to user input.

Images