Content interaction methods and apparatuses, device, and storage medium

Abstract

The present application belongs to the technical field of human-computer interaction. Disclosed in the embodiments of the present application are content interaction methods and apparatuses, a device, and a storage medium. A method comprises: displaying promotion content on a video playback interface, the promotion content being used for displaying a promotion product (210); displaying a first interaction control (220); and in response to a trigger operation on the first interaction control, adding a first account to a social group related to the promotion product, or displaying a chat window corresponding to the social group (230).

Description

Content interaction methods, devices, equipment and storage media

[0001] This application claims priority to Chinese Patent Application No. 202510323999.1, filed on March 17, 2025, entitled “Content Interaction Method, Apparatus, Device and Storage Medium”, the entire contents of which are incorporated herein by reference. Technical Field

[0002] This application relates to the field of human-computer interaction technology, and in particular to a content interaction method, apparatus, device, and storage medium. Background Technology

[0003] Advertising plays an important role in society, serving multiple purposes such as promoting products and services, creating demand, disseminating information, and driving the economy. The continuous development of advertising has promoted the prosperity of related industries and created opportunities for economic growth.

[0004] In related technologies, product introductions and promotions are achieved by publishing advertising videos on short video platforms and inserting product purchase links into the advertising videos.

[0005] However, users can only receive product information about promoted products and purchase products based on product purchase links. The way promoted products are displayed is relatively simple, resulting in a low advertising conversion rate. Summary of the Invention

[0006] This application provides a content interaction method, apparatus, device, and storage medium. The technical solutions provided by this application include the following aspects.

[0007] According to one aspect of the embodiments of this application, a content interaction method is provided, the method being executed by a computer device, the method comprising:

[0008] Promotional content is displayed on the video playback interface, and the promotional content is used to showcase promoted products;

[0009] Display the first interactive control;

[0010] In response to the triggering operation of the first interactive control, the first account is added to a social group related to the promoted product, or a chat window corresponding to the social group is displayed.

[0011] According to one aspect of the embodiments of this application, a content interaction method is provided, the method being executed by a computer device, the method comprising:

[0012] Promotional content is displayed on the video playback interface, and the promotional content is used to showcase promoted products;

[0013] Display the second interactive control;

[0014] In response to the triggering operation of the second interactive control, a product group-buying entry message related to the promoted product is shared to at least one session interface, wherein the at least one session interface is a session interface between the first account and at least one second account.

[0015] According to one aspect of the embodiments of this application, a content interaction method is provided, the method being executed by a computer device, the method comprising:

[0016] The promotional content is displayed on the information feed interface, and the promotional content is used to showcase the promoted products;

[0017] Display the third interactive control;

[0018] In response to the triggering operation of the third interactive control, the group purchase payment operation for the promoted product is completed;

[0019] Product group-buying information is displayed in the information display area corresponding to the promotional content. The product group-buying information includes at least one account information participating in the group-buying.

[0020] According to one aspect of the embodiments of this application, a content interaction device is provided, the device comprising:

[0021] The content display module is used to display promotional content on the video playback interface, and the promotional content is used to showcase promoted products;

[0022] The control display module is used to display the first interactive control;

[0023] The content interaction module is used to respond to the triggering operation of the first interactive control by adding the first account to a social group related to the promoted product, or displaying a chat window corresponding to the social group.

[0024] According to one aspect of the embodiments of this application, a content interaction device is provided, the device comprising:

[0025] The content display module is used to display promotional content on the video playback interface, and the promotional content is used to showcase promoted products;

[0026] The control display module is used to display the second interactive control;

[0027] The message sharing module is used to share product group purchase entry messages related to the promoted product to at least one conversation interface in response to the trigger operation of the second interactive control. The at least one conversation interface is a conversation interface between the first account and at least one second account.

[0028] According to one aspect of the embodiments of this application, a content interaction device is provided, the device comprising:

[0029] The content display module is used to display promotional content on the information flow interface, wherein the promotional content is used to showcase promoted products;

[0030] The control display module is used to display third-party interactive controls;

[0031] The group-buying payment module is used to respond to the trigger operation of the third interactive control and complete the group-buying payment operation for the promoted product;

[0032] An information display module is used to display product group-buying information in the information display area corresponding to the promotional content. The product group-buying information includes at least one account information participating in the group-buying.

[0033] According to one aspect of the embodiments of this application, a computer device is provided, the computer device including a processor and a memory, the memory storing a computer program, the computer program being loaded and executed by the processor to implement the above-described content interaction method.

[0034] According to one aspect of the embodiments of this application, a computer-readable storage medium is provided, wherein a computer program is stored in the computer-readable storage medium, the computer program being loaded and executed by a processor to implement the above-described content interaction method.

[0035] According to one aspect of the embodiments of this application, a computer program product is provided, the computer program product including a computer program stored in a computer-readable storage medium, and a processor reading from the computer-readable storage medium and executing the computer program to implement the above-described content interaction method.

[0036] The technical solution provided in this application can bring the following beneficial effects:

[0037] In this embodiment, by adding a first interactive control to trigger joining a social group related to the promoted product when displaying promotional content corresponding to the promoted product, it is easier for users to join the social group related to the promoted product and obtain product information in real time through the chat window corresponding to the social group. This can increase users' attention to the promoted product, increase the interactivity of the promotional content and the conversion rate.

[0038] Furthermore, by displaying the first interactive control during the presentation of promotional content, users can directly join social groups related to the promoted products by triggering the first interactive control, without having to perform additional group search and application operations. This effectively shortens the operation path for joining social groups and improves the efficiency of group addition. Attached Figure Description

[0039] To more clearly illustrate the technical solutions in the embodiments of this application, the accompanying drawings used in the description of the embodiments will be briefly introduced below. Obviously, the accompanying drawings described below are only some embodiments of this application. For those skilled in the art, other drawings can be obtained based on these drawings without creative effort.

[0040] Figure 1 is a schematic diagram of a computer system provided in an embodiment of this application;

[0041] Figure 2 is a flowchart of a content interaction method applied to a video playback interface according to an embodiment of this application;

[0042] Figure 3 is a schematic diagram of a content interaction method provided in an embodiment of this application;

[0043] Figure 4 is a flowchart of a content interaction method applied to a video playback interface according to another embodiment of this application;

[0044] Figure 5 is a schematic diagram of switching the display of the first interactive control provided in an embodiment of this application;

[0045] Figure 6 is a schematic diagram of closing a social group chat window according to an embodiment of this application;

[0046] Figure 7 is a schematic diagram showing at least two candidate social groups according to an embodiment of this application;

[0047] Figure 8 is a schematic diagram of a product purchase interface provided in an embodiment of this application;

[0048] Figure 9 is a flowchart of a content interaction method applied to a video playback interface according to another embodiment of this application;

[0049] Figure 10 is a schematic diagram of inviting a second account to participate in product group buying according to an embodiment of this application;

[0050] Figure 11 is a flowchart of a content interaction method applied to a video playback interface according to another embodiment of this application;

[0051] Figure 12 is a schematic diagram of participating in product group buying according to an embodiment of this application;

[0052] Figure 13 is a flowchart of a content interaction method applied to a video playback interface according to another embodiment of this application;

[0053] Figure 14 is a flowchart of a content interaction method applied to an information flow interface according to an embodiment of this application;

[0054] Figure 15 is a schematic diagram of a content interaction method in an information flow interface provided in an embodiment of this application;

[0055] Figure 16 is a schematic diagram of the display form of the second interactive control in the information flow interface provided in an embodiment of this application;

[0056] Figure 17 is a block diagram of a content interaction device provided in an embodiment of this application;

[0057] Figure 18 is a block diagram of a content interaction device provided in another embodiment of this application;

[0058] Figure 19 is a block diagram of a content interaction device provided in another embodiment of this application;

[0059] Figure 20 is a schematic diagram of the structure of a computer device provided in one embodiment of this application. Detailed Implementation

[0060] To make the objectives, technical solutions, and advantages of this application clearer, the embodiments of this application will be described in further detail below with reference to the accompanying drawings.

[0061] Exemplary embodiments will now be described in detail, examples of which are illustrated in the accompanying drawings. When the following description relates to the drawings, unless otherwise indicated, the same numerals in different drawings denote the same or similar elements. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this application. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this application as detailed in the appended claims.

[0062] The terminology used in this application is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. The singular forms “a,” “the,” and “the” used in this application and the appended claims are also intended to include the plural forms unless the context clearly indicates otherwise. It should also be understood that the term “and / or” as used herein refers to and includes any and all possible combinations of one or more of the associated listed items.

[0063] It should be understood that although the terms first, second, etc., may be used in this disclosure to describe various information, such information should not be limited to these terms. These terms are only used to distinguish information of the same type from one another. For example, a first parameter may also be referred to as a second parameter without departing from the scope of this disclosure, and similarly, a second parameter may also be referred to as a first parameter. Depending on the context, the word "if" as used herein may be interpreted as "when," "when," or "in response to determination."

[0064] Figure 1 shows a schematic diagram of a computer system provided in one embodiment of this application. This computer system can implement a system architecture for a content interaction method. The computer system may include: a terminal 100 and a server 200.

[0065] Terminal 100 can be an electronic device such as a mobile phone, tablet computer, multimedia playback device, PC (Personal Computer), wearable device, in-vehicle terminal device, VR (Virtual Reality) device, AR (Augmented Reality) device, MR (Mixed Reality) device, etc. A client application for the target application can be installed and run on terminal 100. This target application can be a game application, a social application (such as an instant messaging application), a payment application, a video playback application, a streaming media application, or other applications that provide interactive functions related to the content described in this application; this application does not limit the specific application. Furthermore, this application does not limit the form of the target application, including but not limited to apps, mini-programs, etc., installed on terminal 100, and can also be in web page form.

[0066] Server 200 can be a standalone physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server providing cloud computing services. Server 200 can be the backend server of the aforementioned target application, used to provide backend services to the client of the target application. Optionally, the content interaction method provided in this application embodiment can be provided by a single server, which can be the backend server of a social platform, and the social platform includes a content promotion module and a group chat module. Optionally, the content interaction method provided in this application embodiment can be provided by at least two servers, and the at least two servers communicate with each other through a network, that is, they provide backend services for the content promotion platform and the social platform, respectively.

[0067] The content interaction method provided in this application can be executed by a computer device, which refers to an electronic device with data computing, processing, and storage capabilities. Taking the implementation environment shown in Figure 1 as an example, the content interaction method can be executed by the terminal 100 (e.g., by the client of the target application installed and running on the terminal 100), by the server 200, or by the interaction and cooperation between the terminal 100 and the server 200. This application does not limit the scope of the method.

[0068] Furthermore, the technical solution of this application can be combined with blockchain technology. For example, some data involved in the content interaction method disclosed in this application (such as promotional content) can be stored on the blockchain. Terminal 100 and server 200 can communicate via a network, such as a wired or wireless network.

[0069] Optionally, the content interaction method provided in this application embodiment can be applied to various application interfaces, such as video playback interfaces, information flow interfaces, etc.

[0070] Applied to video playback interface

[0071] The following will describe the process of applying the content interaction method provided in the embodiments of this application to the video playback interface.

[0072] Please refer to Figure 2, which shows a flowchart of a content interaction method applied to a video playback interface provided by an exemplary embodiment of this application. This embodiment uses the method applied to a computer device (such as terminal 100 in Figure 1) as an example for illustration. The method includes the following steps:

[0073] Step 210: Display promotional content on the video playback interface. The promotional content is used to showcase the promoted products.

[0074] Optionally, the video playback interface can be an interface within a video playback application, a social application, or a shopping application; this application embodiment does not limit this.

[0075] For example, in response to the opening of a video playback application, the computer device displays a video playback interface corresponding to the video playback application, and displays video content on the video playback interface. This video content can be a sharing video about daily life posted by a content publishing account, a video for product promotion posted by a promotion account, or a live stream video from a live streaming account, etc. Optionally, in response to the user's video switching operation within the video playback interface, the computer device can switch between displaying different video content.

[0076] For example, in response to a triggering operation on a video entry point in a social media application, the computer device displays a video playback interface corresponding to the social media application, and displays video content on the video playback interface. This video content can be a shared video about daily life posted by a social media account, a video for product promotion posted by a promotional account, or a live stream video from a live streaming account, etc. Optionally, in response to a user's video switching operation within the video playback interface, the computer device can switch between displaying different video content.

[0077] For example, in response to a triggering operation on a video entry point in a shopping application, the computer device displays a video playback interface corresponding to the shopping application, and displays video content on the video playback interface. This video content may be a video posted by a promotional account for product promotion. Optionally, in response to a user's video switching operation within the video playback interface, the computer device may switch between displaying different video content.

[0078] The promotional content is used to showcase promoted products. Optionally, the promotional content can be in the form of media resources, such as text, images, videos, and animations. For example, the promotional content within a video playback interface may include promotional text and promotional videos, and may also include at least one promotional image.

[0079] Optionally, to improve the precision of content promotion, different content can be promoted for the same product across different social media accounts. For example, different social media accounts might use different content formats for their promotional content: account A might use text, while account B might use video. Alternatively, different social media accounts might use the same content format but different specific details: account A might promote the product's benefits, while account B might promote product discounts.

[0080] In one possible implementation, a computer device can use machine learning algorithms to recommend personalized content to users based on account data. This account data includes account information and account behavior data. Account information may include account location, account identity information, etc., while account behavior data may include viewing time of promoted content, interaction data with promoted content, and group interaction data related to the promoted product.

[0081] Optionally, computer devices can collect account behavior data through front-end JavaScript libraries, and the back-end uses data processing technology for big data analysis and machine learning algorithms to optimize promotional content in real time.

[0082] As illustrated in Figure 3, the computer device displays promotional content 301 on the video playback interface, which is used to showcase the promoted product 304.

[0083] Step 220: Display the first interactive control.

[0084] Optionally, to increase interactivity during the content promotion process, a first interactive control can be displayed while displaying the promotional content. This first interactive control can trigger joining a social group related to the promoted product, or directly display the chat window corresponding to the social group, so that users can view the historical chat information in the social group.

[0085] Optionally, the first interactive control can be displayed on top of the promotional content, around the promotional content, or in other easily visible areas; this embodiment does not limit this. For example, the first interactive control can be triggered by clicking, long-pressing, etc. For instance, taking a promotional video in a short video playback application as the promotional content, the first interactive control can be displayed in the lower left corner of the promotional video. As another example, taking promotional information in a social application as the promotional content, the first interactive control can be displayed in the comment area of ​​the promotional information, embedded within the promotional information, or floating on top of the promotional information.

[0086] Optionally, when the first interactive control is displayed on top of the promotional content, in order not to affect the display effect of the promotional content, the display transparency of the first interactive control can be higher than that of the promotional content.

[0087] Optionally, the control style of the first interactive control can be circular, rectangular, or a shape that matches the promoted product; this application embodiment does not limit this.

[0088] As illustrated in Figure 3, the computer device displays a first interactive control 302 on the video playback interface. The first interactive control 302 is used to trigger joining a social group related to the promoted product 304.

[0089] Step 230: In response to the triggering operation of the first interactive control, add the first account to the social group related to the promoted product, or display the chat window corresponding to the social group.

[0090] Optionally, the social groups related to the promoted products can be social groups created by the content publishing account, social groups created by the merchant account corresponding to the promoted products, or social groups automatically created by computer devices based on the background of the promoted content. This application embodiment does not limit this.

[0091] In one possible implementation, a merchant account can create a social group related to the promoted product and send a group invitation to a social account when that account views or purchases the promoted product, allowing the social account to join the group. In another possible implementation, the merchant account can add a social account that has already purchased the promoted product to the social group, provided that the social account has authorized other accounts to add it to the group.

[0092] In one possible implementation, the computer device can create social groups for social accounts that have viewed promotional content and / or purchased promotional products, based on the historical browsing history of each authorized social account and / or historical purchase history of the promoted products. Here, an authorized social account refers to a social account that has been authorized to be added to a social group by other accounts and has been authorized to access its historical activity records.

[0093] Optionally, a social group is a group created within a social platform for real-time communication among multiple people, such as friend chats, work discussions, or interest groups. Optionally, any social account within a social group can send group messages in the chat window, and these messages can be in the form of text, voice, emoticons, images, videos, files, links, etc. Optionally, social accounts can also share location information or initiate location sharing within the social group, as well as send red envelopes or gifts, initiate group activities, initiate transfers, use group tools, and start live streams. Optionally, social groups can also set group announcements, group management functions, and social accounts joining the group can set unique group nicknames, group chat backgrounds, and group notes.

[0094] Optionally, social groups may also have member limits, such as a maximum of 500 social accounts per group. This means social groups are designed for small-scale content interaction. Furthermore, account interaction within a social group is multi-directional; each account is relatively equal, free to speak and share content, and any account can initiate topics or respond to others.

[0095] In one possible implementation, when a content publishing account publishes promotional content, the social group corresponding to the first interactive control can be determined by associating the promotional content with a social group. This social group can be a social group created by the content publishing account that is related to the promoted product. In another possible implementation, when a content publishing account publishes promotional content, a group creation control can be triggered to automatically create a social group related to the promoted product, thereby associating this social group with the first interactive control. In yet another possible implementation, when a content publishing account publishes promotional content, a group addition control can be triggered to automatically associate the promotional content with any social group corresponding to the promoted product, thereby determining the social group corresponding to the first interactive control. This social group can be created by other content publishing accounts, merchant accounts, or automatically created by computer devices based on the promotional content backend; this application does not limit this. Furthermore, any social group that can be associated with the promotional content is a public group, meaning that the creator of the social group has made it public and allows other social accounts to share it.

[0096] For example, taking a promotional video as the promotional content, the promotional video is a video played within a video playback platform, and the social group is a group created within the social platform; or the promotional video is a video played by the video playback module within the social platform, and the social group is a group created by the group chat module within the social platform. To attract users to join social groups related to the promoted product through a first interactive control during the playback of the promotional video, the computer device can call the API (Application Programming Interface) provided by the social platform or the group chat module within the social platform to automatically create and invite users to social groups, thereby facilitating content interaction between the video playback platform and the social platform, or between the video playback module and the group chat module within the social platform.

[0097] Optionally, to help users understand the group information of the social group, the first interactive control may include information such as the group name and the number of people currently in the group.

[0098] Optionally, in addition to user accounts, social groups may also include chatbots. These chatbots can be robots that can automatically respond with natural language and provide product information related to the promoted products based on keywords in the chat messages.

[0099] Optionally, the chat window corresponding to the social group provides users with a platform for real-time multi-person communication regarding promoted products. By sending and receiving messages related to promoted products within the chat window of the social group, users can increase their understanding of the promoted products, thereby improving the conversion rate of the promoted content.

[0100] Optionally, the chat information in the chat window corresponding to a social group can be text, voice, images, videos, emoticons, links, etc. For example, the chat window corresponding to a social group can facilitate sharing product purchase links, product purchase experiences, product discount information, and inquiries about product prices and usage.

[0101] In one possible implementation, in response to a user's triggering action on the first interactive control, the computer device can add the user's corresponding first account to a social group, which is the social group associated with the first interactive control and related to the promoted product. Alternatively, in response to a user's triggering action on the first interactive control, the computer device can directly display the chat window corresponding to the social group, so that the user can view the historical chat information within the social group.

[0102] In another possible implementation, in response to a user's triggering operation on the first interactive control, the computer device may first display a group adding window, which includes group details and a group adding control. Then, after receiving a user's triggering operation on the group adding control, the computer device may add the user's corresponding first account to the social group or display the chat window corresponding to the social group.

[0103] Optionally, in response to the triggering operation of the first interactive control, the computer device may switch the display of the promotional content in the first interface to the chat window corresponding to the social group, or may display the promotional content and the chat window corresponding to the social group in a split screen within the video playback interface, or may display the chat window corresponding to the social group on top of the promotional content in the video playback interface.

[0104] Optionally, to facilitate users' timely access to product information related to the promoted products after entering the social group, the computer device can automatically publish product information within the social group chat window after it is displayed, via a chat agent within the social group. In one possible implementation, the chat agent within the social group detects in real time whether an account has joined the social group, and automatically publishes product information within the social group chat window when such an account is detected.

[0105] As illustrated in Figure 3, the computer device displays a chat window 303 corresponding to a social group related to the promoted product 304, allowing users to receive or send group messages related to the promoted product 304 within the chat window 303.

[0106] In summary, in this embodiment of the application, by adding a first interactive control for triggering the joining of a social group related to the promoted product when displaying the promotional content corresponding to the promoted product, it is convenient for users to join the social group related to the promoted product and obtain product information in real time through the chat window corresponding to the social group. This can increase users' attention to the promoted product, increase the interactivity of the promotional content, and improve the conversion rate.

[0107] Furthermore, by displaying the first interactive control during the presentation of promotional content, users can directly join social groups related to the promoted products by triggering the first interactive control, without having to perform additional group search and application operations. This effectively shortens the operation path for joining social groups and improves the efficiency of group addition.

[0108] In some embodiments, when displaying promotional content, the first interactive control may be displayed simultaneously with the promotional content, or it may be displayed only when the timing for displaying the first interactive control is met. This application embodiment does not limit this.

[0109] Regarding the timing of displaying the first interactive control, in one possible implementation, in order to ensure the effectiveness of displaying the first interactive control, the computer device can perform content analysis processing on the promotional content to obtain a first analysis result, and if it is determined based on the first analysis result that the promotional content indicates the promoted product, then the first interactive control can be displayed in the video playback interface to meet the user's interactive needs for content related to the promoted product.

[0110] Optionally, performing content analysis processing on the promotional content includes at least one of the following methods: text recognition, image recognition, and audio recognition. For example, for promotional videos, analysis and processing can be achieved by performing image recognition and audio recognition. Similarly, for promotional information, analysis and processing can be achieved by performing text recognition and image recognition.

[0111] In another possible implementation, in order to more comprehensively and timely determine whether the promotional content indicates a promoted product, the computer device may also perform analysis processing on the content comments corresponding to the promotional content to obtain a second analysis result. If it is determined based on the second analysis result that the promotional content indicates a promoted product, a first interactive control is displayed on the video playback interface to meet the user's interactive needs for content related to the promoted product.

[0112] Optionally, the analysis and processing of content comments corresponding to the promoted content includes at least one of the following methods: text recognition, image recognition, and audio recognition. For example, if the content comment is a text comment, text recognition can be used to analyze and process it. Similarly, if the content comment is an audio comment, audio recognition can be used to analyze and process it.

[0113] In another possible implementation, the timing of displaying the first interactive control can also be related to the display duration of the promotional content. By comparing the display duration of the promotional content with a first duration threshold, if the display duration of the promotional content reaches the first duration threshold, it indicates that the user is interested in the promotional content. At this time, the computer device can display the first interactive control to meet the user's interactive needs for content related to the promotional product.

[0114] Optionally, the first duration threshold can be a pre-set fixed value, such as 2 seconds; or it can be a dynamic value determined based on the promotional content. For example, the first duration threshold may be related to the richness of the promotional content; the richer the content, the longer the first duration threshold. For instance, if the promotional content is a promotional video, the first duration threshold can be determined based on the video's length, such as 20% of the video's length.

[0115] In the above embodiments, by first determining whether the promotional content indicates the promotional product based on the analysis results, or determining whether the display duration of the promotional content has reached the first duration threshold, and then determining whether to display the first interactive control based on the determination results, the display effectiveness of the first interactive control is ensured and the display conversion rate of the first interactive control is improved.

[0116] In some embodiments, before displaying the first interactive control, the computer device may first display interactive information corresponding to the promotional content to increase the user's interest in interacting with the content.

[0117] Please refer to Figure 4, which shows a flowchart of a content interaction method applied to a video playback interface provided by another exemplary embodiment of this application. This embodiment uses the method applied to a computer device (such as terminal 100 in Figure 1) as an example for illustration. The method includes the following steps:

[0118] Step 401: Display promotional content on the video playback interface. The promotional content is used to showcase the promoted products.

[0119] The specific implementation of step 401 can be found in step 210, and will not be repeated here.

[0120] Step 402: Display interactive information corresponding to the promotional content on the video playback interface. The interactive information includes at least one of the following: content comments corresponding to the promotional content, product topics corresponding to the promotional product, and group information in social groups related to the promotional product.

[0121] Optionally, to meet users' interactive needs during the display of promotional content, the video playback interface typically includes interactive components for the promotional content. These interactive components include, but are not limited to, at least one of the following: a like button, a comment button, a favorite button, and a share button. For example, in response to triggering the comment button, users can view comments from other accounts on the promotional content or post their own comments. Similarly, in response to triggering the share button, users can share the promotional content with other accounts.

[0122] Optionally, to facilitate users' understanding of other topics related to the promoted product, the video playback interface may also include a related topic search control. In response to the triggering of the related topic search control, users can directly enter the product topic interface related to the promoted product.

[0123] Based on this, in one possible implementation, in order to enable users to learn about interactive information related to promotional content in advance before joining a social group, the computer device can display the interactive information corresponding to the promotional content on the video playback interface while displaying the promotional content, so that users can directly view the interactive information without performing any extra interactive operations.

[0124] Optionally, the interactive information includes at least one of the following: content comments corresponding to the promoted content, product topics corresponding to the promoted product, and group information in social groups related to the promoted product. Optionally, during the display of the promoted content, the interactive information can be displayed in a fixed format, a scrolling carousel, or a timed refresh; this embodiment of the application does not limit this.

[0125] For example, comments related to the promoted content could be those with high likes, high discussion volume, or high share volume. Similarly, product topics related to the promoted content could be trending topics or the latest topics related to the promoted product. Furthermore, group information within social groups related to the promoted product could be the most frequently occurring group messages or the most recently posted group messages.

[0126] As illustrated in Figure 5, the computer device displays promotional content 501 and corresponding interactive information 502 on the video playback interface. The interactive information 502 is displayed in a carousel format, and the interactive information 502 has different display forms during the carousel. The display transparency of the interactive information in the center of the carousel is lower than that of the interactive information not in the center of the carousel.

[0127] Step 403: If the control display conditions are met, switch the interactive information to the first interactive control.

[0128] After displaying interactive information, and provided the conditions for displaying the control are met, the computer device can switch the interactive information to the first interactive control, enabling further interaction between the user and the promotional content.

[0129] The display conditions for controls can be based on time, user input, or display status.

[0130] In one possible implementation, the computer device can switch the interactive information to the first interactive control when the display duration of the promotional content reaches a second duration threshold. Optionally, the interactive information and the promotional content are displayed synchronously on the video playback interface. When the display duration of the promotional content reaches the second duration threshold, it is equivalent to the display duration of the interactive information reaching the second duration threshold. Switching the interactive information to the first interactive control at this point allows users sufficient time to view the interactive information.

[0131] Optionally, the second duration threshold can be a pre-set fixed value, such as 2 seconds; or it can be a dynamic value determined based on the promotional content. For example, the second duration threshold may be related to the richness of the promotional content; the richer the content, the longer the second duration threshold. For instance, if the promotional content is a promotional video, the second duration threshold can be determined based on the video's length, such as 20% of the video's length.

[0132] In another possible implementation, the computer device may switch the interactive information to the first interactive control after determining that the user has finished viewing the interactive information. Optionally, by switching the interactive information to the first interactive control only after determining that the user has finished viewing the interactive information, it is possible to avoid affecting the user's information viewing process and ensure the integrity of the user's information viewing.

[0133] Optionally, interactive information is interactive information. In response to a user's action of viewing the interactive information, the computer device can display the detailed content of the interactive information. For example, if the interactive information is a content comment, in response to a user's action of triggering a content comment, the computer device can expand and display the content comment window corresponding to the promoted content, and locate and display the content comment triggered by the user. As another example, if the interactive information is a product topic, in response to a user's action of triggering a product topic, the computer device can display the product topic interface corresponding to the promoted product, and respond to the user's viewing action on the product topic interface.

[0134] Specifically, if a user exits the content comment window after it has been displayed, it can be confirmed that the viewing of the interactive information has been completed; if a user exits the product topic interface after it has been displayed, it can be confirmed that the viewing of the interactive information has been completed; and if all interactive information is displayed during a carousel display, it can be confirmed that the viewing of the interactive information has been completed.

[0135] In another possible implementation, the computer device may also switch the interactive information to a first interactive control upon receiving a user's interactive action on the promotional content. Optionally, the user's interactive action on the promotional content may be at least one of the following: liking, commenting, forwarding, and saving the promotional content.

[0136] Optionally, by determining whether the user performs a content interaction operation on the promotional content, it can be determined whether to switch the interactive information to the first interactive control, thus avoiding affecting the user's content interaction process and ensuring the user's content interaction experience.

[0137] As illustrated in Figure 5, when the display time of promotional content 501 reaches 2 seconds, the computer device switches interactive information 502 to the first interactive control 503, and attracts users to join social groups related to the promoted product through the first interactive control 503.

[0138] By combining the display duration of promotional content, user viewing of interactive information, or user interaction with promotional content, the system determines whether to switch the interactive information to the first interactive control, thus optimizing the display process of the first interactive control and improving human-computer interaction efficiency.

[0139] Step 404: In response to the triggering operation of the first interactive control, add the first account to the social group related to the promoted product, or display the chat window corresponding to the social group.

[0140] Display interaction details

[0141] In one possible implementation, considering that the interactive information displayed simultaneously with the promotional content may lack sufficient detail, to facilitate users' understanding of more detailed interactive information, after the first account is added to a social group related to the promoted product, the computer device can display the interactive details corresponding to the interactive information in the chat window corresponding to the social group. Alternatively, when displaying the chat window corresponding to the social group, the interactive details corresponding to the interactive information can be displayed in the chat window.

[0142] Optionally, the interaction details information can be a group message automatically sent by the chatbot in the social group after the user's corresponding first account is detected to have entered the social group; it can also be information published in the form of a group announcement in the social group; or it can be information triggered to be displayed through other means.

[0143] Optionally, the information richness of the interaction details is significantly higher than that of the interaction information. Optionally, the interaction details may include at least one of the following: a summary of comments related to the promoted content, details of product topics related to the promoted product, and a summary of group information within a social group.

[0144] The summary of content comments corresponding to the promoted content can be determined based on the number of likes on the comments, or based on the overlap of the comments, or based on other methods. This application does not limit this method.

[0145] The product topic details corresponding to the promoted product can be determined based on the topic discussion level, the topic likes, the topic publication time, or other methods. This application embodiment does not limit this.

[0146] The summary of group information within a social group can be determined by classifying and organizing group information based on information type, or by summarizing and organizing group information based on the degree of discussion of information, or by other methods. This application does not limit this method.

[0147] As illustrated in Figure 5, in response to a click on the first interactive control 503, the computer device displays a chat window 504 corresponding to the social group related to the promoted product, and displays interactive details 505 corresponding to the promoted product within the chat window 504.

[0148] By displaying the interaction details corresponding to the interaction information in the chat window of the social group, an interaction chain can be formed from the interaction information to the first interaction control and then to the interaction details information. This allows users to learn more detailed interaction information after viewing the interaction information, thereby optimizing the content interaction experience.

[0149] Close social group chat window

[0150] In one possible implementation, to facilitate users returning to review the promotional content after displaying the social group chat window, in response to a user's triggering action on the first interactive control, the computer device can display a chat window corresponding to the social group related to the promoted product in a partial display area of ​​the interface where the promotional content is located. That is, while displaying the social group chat window, the promotional content can be partially or fully displayed. Then, in response to a user's triggering action on the promotional content, the computer device closes the chat window and displays the promotional content.

[0151] Optionally, a window close control can be set within the social group chat window, so that in response to the triggering of the window close control, the computer device closes the social group chat window and displays the full promotional content.

[0152] For example, taking a promotional video within a short video playback application as the promotional content, in response to a user's triggering operation on the first interactive control, the computer device can minimize the display of the promotional video, thereby displaying the promotional video and the social group chat window in a split-screen manner within the video playback interface. At this time, the promotional video is still fully displayed. Subsequently, upon receiving a click operation on the promotional video, the computer device closes the social group chat window and restores the display of the promotional video. As another example, taking a promotional video within a short video playback application as the promotional content, in response to a user's triggering operation on the first interactive control, the computer device can display the social group chat window in the upper part of the promotional video within the video playback interface. At this time, the promotional video is partially displayed. Subsequently, upon receiving a click operation on the promotional video, the computer device closes the social group chat window and displays the complete promotional video. When the social group chat window is displayed, the promotional video can be in a playing state or a paused state; this embodiment does not limit this.

[0153] As illustrated in Figure 6, the computer device displays promotional content 601 and a first interactive control 602, and in response to a click on the first interactive control 602, displays a social group chat window 603. Further, in response to a click on the window close control 604 in the social group chat window 603, the computer device closes the social group chat window 603 and displays the promotional content 601 again.

[0154] By utilizing the first interactive control to switch from displaying promotional content to displaying a chat window, and by using the trigger operation of the promotional content to close the chat window, the process of displaying and closing the chat window is optimized, thus improving the efficiency of human-computer interaction.

[0155] Show at least two candidate social groups

[0156] In one possible implementation, considering the diversity of social groups, different social groups have different group attributes, such as different account locations, account levels, or group purposes within different social groups. Therefore, in order to achieve personalized group recommendations for users, social groups that match the account attributes can be provided to the user's primary account.

[0157] Optionally, account attributes may include account location, account level, and account intent. The account location and account level can be determined based on the primary account's information, while the account intent can be generated using a large language model based on the primary account's historical interaction data. For example, the account intent could be to learn about detailed product information or to obtain product purchase discounts.

[0158] Optionally, if the group attribute indicates the account's location, then social media accounts belonging to the same social group share the same location. For example, social media accounts belonging to "XX Product A Location 1 Group" all belong to location A. Optionally, if the group attribute indicates the account's level, then social media accounts belonging to the same social group meet the account level requirements of that social group. For example, social media accounts belonging to "XX Product Diamond Level 2 Group" all have a Diamond level account. Optionally, if the group attribute indicates the group's purpose, then social media accounts belonging to the same social group all have the same account purpose. For example, social media accounts belonging to "XX Product Group Buying 1 Group" all have the purpose of participating in product group buying.

[0159] Based on this, in one possible implementation, in response to a triggering operation of the first interactive control, the computer device can display at least two candidate social groups related to the promoted product. Then, in response to a user's selection of a target social group from the at least two candidate social groups, the computer device can add the user's corresponding first account to the target social group, or display a chat window corresponding to the target social group. The target social group is the selected social group from the at least two candidate social groups.

[0160] Specifically, at least two candidate social groups have group attributes that match the account attributes of the first account, and at least two candidate social groups have different group attributes. Optionally, matching the group attributes of candidate social groups with the account attributes of the first account means that the group attributes of candidate social groups match the account attributes of the first account in at least one attribute type. For example, the account location represented by the group attribute is the same as the account location of the first account, and / or the group purpose represented by the group attribute matches the account intent of the first account.

[0161] For illustrative purposes, if the first account is located in location B and its purpose is to participate in group buying, then candidate social group 1 can be a group buying group in location B related to the promoted product, candidate social group 2 can be a group buying group in location B related to the promoted product, and candidate social group 3 can be a communication group in location B related to the promoted product.

[0162] As illustrated in Figure 7, the computer device displays promotional content 701 and a first interactive control 702. In response to a click on the first interactive control 702, the computer device displays a group adding window 703, which includes two candidate social groups. In response to a user's click on the group adding control 704 corresponding to the target social group, the computer device displays a social group chat window 705 corresponding to the target social group.

[0163] Product purchase discounts are offered based on group activity.

[0164] To further improve the conversion rate of promotional content based on social groups, users are encouraged to send group messages related to the promoted products within social groups. Furthermore, product purchase discounts related to the promoted products can be offered to social accounts based on their activity levels within social groups related to the promoted products.

[0165] Optionally, the group activity level of the first account in social groups related to the promoted product can be correlated with at least one of the following: the number of times the first account speaks in the social group, the duration of the chat, and the frequency of product purchases. For example, the more times the first account speaks in the social group, the higher the group activity level; the longer the first account chats in the social group, the higher the group activity level; and the more frequently the first account makes product purchases through the product purchase portal in the social group, the higher the group activity level.

[0166] Optionally, the group activity of the first account in social groups related to the promoted product can be the group activity of the first account in a single social group related to the promoted product, or the group activity of the first account in at least two social groups related to the promoted product.

[0167] In one possible implementation, when the activity level of the first account in a social group related to the promoted product reaches an activity threshold, the computer device can display a product discount window corresponding to the promoted product, prompting the user that the first account has received a product purchase discount for the promoted product.

[0168] Optionally, product purchase discounts can be to enable users to purchase promoted products at a discounted price lower than the product's listed price, or to provide users with additional value or rewards when purchasing promoted products.

[0169] Optionally, the group activity threshold can be at least one of the following: chat message count threshold, chat duration threshold, and product purchase frequency threshold. Optionally, the group activity threshold can be a pre-set fixed value or a dynamic value determined based on group interaction data within social groups related to the promoted product; this embodiment does not limit this.

[0170] By combining the activity level of social media accounts within social groups, and then offering product purchase discounts to these accounts, it is possible to increase user group engagement while simultaneously improving product promotion conversion rates.

[0171] In the above embodiments, by first displaying the interactive information corresponding to the promotional content and then switching the interactive information to the first interactive control, the attention given to the promotional content can be increased through the interactive information, and the interaction rate of the promotional content can be increased through the first interactive control. Furthermore, by displaying the interaction details in the social group chat window after the first account joins a social group related to the promoted product, the user's understanding of the promoted product can be increased, thereby improving the conversion rate of the promotional content.

[0172] Meanwhile, by displaying at least two social groups whose account attributes match the user's primary account, personalized addition of social groups can be achieved, meeting the user's personalized interaction needs within the social groups and increasing user engagement.

[0173] In some embodiments, after displaying the chat window corresponding to the social group, the computer device can also perform conversion processing on the product-related messages based on the product-related messages in the chat window.

[0174] Optionally, in response to a triggered operation on a product-related message within a social group chat window, a conversion interface corresponding to the product-related message is displayed. The conversion interface is at least one of the following: a product details interface corresponding to the promoted product, a product purchase interface corresponding to the promoted product, and a product topic interface corresponding to the promoted product.

[0175] Optionally, product-related messages refer to group messages related to the promoted product. Optionally, the message format of product-related messages can be text, images, videos, files, links, etc., within the social group. Optionally, the social group chat window can display the account that sent the product-related message; clicking on the sending account allows viewing the account information.

[0176] Optionally, the social group chat window also includes other social interaction messages. In response to a swipe within the window, users can view historical social interaction messages within the social group chat window. Optionally, when a new social interaction message is received, the social interaction messages in the social group chat window are updated based on the message sending time; for example, historical social interaction messages are displayed above the latest social interaction message. Optionally, the social group chat window also includes a historical message viewing control. In response to triggering the historical message viewing control, users can view more historical social interaction messages and product-related messages.

[0177] Optionally, product-related messages include at least one of the following: product detail messages, product promotion messages, product purchase entry messages, and product interaction messages. For example, product-related messages may be product detail messages, such as product encyclopedia links or links to the websites of the organizations to which the product belongs; product promotion messages, such as product promotion video links or product promotion activity links; product purchase entry messages, such as product purchase links, product group-buying links, or product discount links; or product interaction messages, such as product purchase experience posts or product review posts.

[0178] Optionally, product-related messages can be messages sent by other social accounts within a social group, messages automatically sent by chatbots within a social group, or reply messages from chatbots based on product-related questions sent by users.

[0179] In one possible implementation, after receiving a user's trigger action for a product-related message in a social group chat window, the computer device displays a conversion interface corresponding to the product-related message. This conversion interface is at least one of the following: a product details interface for the promoted product, a product purchase interface for the promoted product, and a product topic interface for the promoted product.

[0180] For example, in response to a triggered operation on a product details message, a computer device displays a product details interface corresponding to the promoted product. The product details interface includes detailed product information corresponding to the promoted product, such as product release date, product ingredient information, and product function description.

[0181] For example, in response to a triggered operation for a product promotion message, a computer device displays product promotion content corresponding to the promoted product. This product promotion content is different from the promotion content shown to the user before entering the social group. For example, the product promotion content may be promotion content published by other content publishing accounts or other promotion content published by merchant accounts.

[0182] For example, in response to a triggered operation on a product purchase entry message, a computer device displays a product purchase interface corresponding to the promoted product. This product purchase interface includes product purchase controls, product purchase price, product logistics information, product purchase reviews, etc.

[0183] For example, in response to a triggered operation on a product interaction message, the computer device displays a product topic interface corresponding to the promoted product. This product topic interface includes entry points to popular product topics, topic data corresponding to different product topics, such as notes, comments, pictures, and videos posted by users.

[0184] In the above embodiments, by binding product-related messages in social groups with the conversion interface, users can directly enter the conversion interface after viewing the product-related messages, so as to view product details, purchase the product, and / or discuss product topics, thereby improving the conversion rate of promotional content.

[0185] Optionally, the product-related message is a product purchase entry message, which is used to invite other accounts to participate in the purchase of the promoted product.

[0186] In one possible implementation, in response to a user's triggering action regarding a product purchase entry message within a chat window corresponding to a social group, the computer device displays a product purchase interface corresponding to the promoted product. Optionally, the product purchase interface includes at least one of a product purchase control and a group-buying initiation control, wherein the product purchase control is used to trigger an individual purchase of the promoted product, and the group-buying initiation control is used to trigger an invitation to at least one other account to jointly purchase the promoted product.

[0187] The product purchase entry message in the chat window can be sent by any social account in the social group or by a chatbot in the social group; this application embodiment does not limit this.

[0188] Optionally, the product purchase interface may also include product type selection controls, product quantity selection controls, etc., so that users can select the product type and quantity of the promoted product before purchasing the promoted product or initiating a group purchase of the promoted product.

[0189] Optionally, in response to a triggering operation of the product purchase control, the computer device displays a product order confirmation interface corresponding to the promoted product, thereby sending product purchase completion information to the first account after the user completes the order payment.

[0190] Optionally, in response to the triggering of the group-buying initiation control, to improve the success rate of user group-buying, the computer device can send a product group-buying entry message in the chat window. This message is used to request other accounts to participate in the group-buying of the promoted product initiated by the first account. Furthermore, if other accounts participate in the group-buying, the computer device can update the group-buying information for the promoted product.

[0191] The product group-buying information includes at least one of the following: the product group-buying price and the number of participating accounts. Optionally, the product group-buying format can be a fixed product group-buying price and a fixed number of participating accounts. For example, the product's listed price is A, and the group-buying price is B. The group-buying is successful when at least two accounts participate. Optionally, the product group-buying format can also be a fixed product group-buying price and a dynamic number of participating accounts. For example, the product's listed price is A, and the group-buying price is B. Different participating accounts have different impacts on the price difference. The group-buying progress is updated as other accounts participate, and the group-buying is successful when the price is reached. Optionally, the product group-buying format can also be a dynamic product group-buying price and a dynamic number of participating accounts. For example, the product's listed price is A, and the group-buying period is 2 hours. The more accounts participating within 2 hours, the lower the group-buying price, and the group-buying is completed at the current price after 2 hours.

[0192] As illustrated in Figure 8, in response to a user's click on the product purchase entry message 802 within the chat window 801 corresponding to the social group, the computer device displays the product purchase interface 803 corresponding to the promoted product. The product purchase interface 803 includes a product purchase control 805 and a group-buying initiation control 804. Furthermore, in response to the user's click on the group-buying initiation control 804, the computer device sends a product group-buying entry message 806 within the chat window 801 corresponding to the social group.

[0193] For example, a social group is a group created within a social platform, or a group created by the group chat module within the social platform. The product purchase entry point is the entry point provided by the group buying and purchasing module within the social platform. To enable product purchases or group buying based on social groups, computer devices can use a microservice architecture to process the purchase logic or group buying calculation logic, thereby calling the payment interface within the social platform to process order payments. Furthermore, by updating the product purchase status or group buying information in real time, it can be ensured that users can promptly view order information related to promoted products.

[0194] In the above embodiments, by sharing product purchase entry points within social groups, product purchases or group buying based on social groups can be achieved, which can enhance users' social shopping experience, improve the purchase conversion rate of promoted content, and increase shopping convenience.

[0195] Furthermore, when a user initiates a group purchase, sending a group purchase entry message in the chat window makes it easier for other accounts in the social group to participate in the group purchase, thereby improving the efficiency of group purchases within the social group.

[0196] Display the second interactive control

[0197] In some embodiments, in addition to converting promotional content by triggering a first interactive control to join a social group, the promotional content can also be converted by triggering a second interactive control, which is used to trigger an invitation to at least one other account to jointly purchase the promotional product.

[0198] Please refer to Figure 9, which shows a flowchart of a content interaction method applied to a video playback interface provided by another exemplary embodiment of this application. This embodiment uses the method applied to a computer device (such as terminal 100 in Figure 1) as an example for illustration. The method includes the following steps:

[0199] Step 901: Display the second interactive control, which is used to trigger an invitation to at least one other account to jointly purchase the promoted product.

[0200] Optionally, during the display of promotional content, the computer device may display a second interactive control, which triggers an invitation to at least one other account to jointly purchase the promoted product. Optionally, the second interactive control may be displayed simultaneously with the promotional content, or it may be displayed later during the display of the promotional content.

[0201] In one possible implementation, when displaying promotional content, the computer device may first display interactive information corresponding to the promotional content, and then, if the control display conditions are met, switch the interactive information to a first interactive control and a second interactive control.

[0202] In another possible implementation, the computer device displays promotional content and corresponding interactive information, and then, when the control display conditions are met, switches the interactive information to a first interactive control and an interactive switching control. In response to the triggering operation of the interactive switching control, the computer device switches the first interactive control to a second interactive control.

[0203] In another possible implementation, the computer device displays promotional content and corresponding interactive information, and then, when the control display conditions are met, switches the interactive information to a second interactive control and an interactive switching control. In response to the triggering operation of the interactive switching control, the computer device switches the second interactive control to a first interactive control.

[0204] The display conditions for controls can be time-based, user-input-based, or display status-based. For example, the display conditions could be set when the promotional content's display duration reaches a threshold, when the user completes viewing the interactive information, or when an interactive operation on the promotional content is received.

[0205] Optionally, the interactive information can be switched to a first interactive control and a second interactive control, or the interactive information can be switched to a first interactive control and an interactive switching control, or the interactive information can be switched to a second interactive control and an interactive switching control. The control display conditions corresponding to the three control switching methods can be the same or different, and this application embodiment does not limit this.

[0206] For example, if the interactive information is a product topic related to a promoted product, and it's determined that the product topic viewed by the user is related to product quality, the interactive information can be switched to a first interactive control and an interactive toggle control. This allows the user to easily access a social group through the first interactive control and learn more about product quality. If it's determined that the product topic viewed by the user is related to product purchase, the interactive information can be switched to a second interactive control and an interactive toggle control. This allows the user to participate in purchasing the promoted product.

[0207] Optionally, to facilitate users' understanding of the product group-buying information corresponding to the promoted product, the second interactive control may include product group-buying information corresponding to the promoted product. Optionally, the second interactive control may include at least one of the following: the product's listed price, the product group-buying price, the required number of accounts participating in the group-buying, and the required group-buying duration.

[0208] For example, the second interactive control includes the product's listed price A, the group-buying price B, and the target number of people for the group purchase (3). Another example is that the second interactive control includes the product's listed price A, the group-buying price B, and a 2-hour time limit for the group purchase.

[0209] Optionally, the product group-buying format corresponding to the second interactive control can be set by the content publishing account of the promotional content, or by the merchant account corresponding to the promoted product, or by the application in which the promoted product is located. This application embodiment does not limit this.

[0210] Optionally, the second interactive control includes a group-buying button and a group-buying share button. The group-buying button is used to trigger the generation of a product group-buying order for the user's corresponding first account, and the group-buying share button is used to trigger the sharing of the product group-buying order created by the first account to other accounts.

[0211] In one possible implementation, in response to a user's triggering of the group-buying button in the second interactive control, the computer device displays a group-buying window for the product corresponding to the first account, which includes an order payment control. Then, in response to a triggering operation on the order payment control, the computer device generates a group-buying order for the product corresponding to the first account and continues to display promotional content. Simultaneously, the computer device can also update the second interactive control, displaying the first account participating in the group-buying.

[0212] As illustrated in Figure 10, during the display of promotional content 1001, the computer device displays a second interactive control 1002. This second interactive control 1002 is used to trigger an invitation to at least one other account to jointly purchase the promoted product, and the second interactive control 1002 includes product group purchase information corresponding to the promoted product.

[0213] Step 902: In response to the triggering operation of the second interactive control, at least one second account to be shared is displayed, and at least one second account has a friend relationship with the first account.

[0214] Optionally, the second interactive control is used to trigger an invitation to at least one friend account to jointly purchase the promoted product. In one possible implementation, in response to the user's triggering operation of the second interactive control, the computer device displays at least one second account to be shared, which is a friend of the first account.

[0215] For example, if the promotional content is a promotional video within a short video playback application, at least one second account is a friend account of the first account within that short video playback application; if the promotional content is promotional information within an instant messaging application, at least one second account is a friend account of the first account within that instant messaging application.

[0216] Optionally, the computer device can sort the at least one second account based on the interaction data between the first account and at least one second account, thereby displaying the at least one second account in sequence. The interaction data between the first account and at least one second account can be the message sending frequency between the first account and at least one second account, the content sharing frequency between the first account and at least one second account, the latest message sending time between the first account and at least one second account, or other interaction data that may affect the account sorting; this embodiment of the application does not limit this.

[0217] Optionally, the computer device can also sort the at least one second account based on the correlation between the promoted product and the at least one second account, thereby displaying the at least one second account in sequence. The correlation between the promoted product and the at least one second account can be determined based on the viewing time of the at least one second account on the promoted content corresponding to the promoted product, the number of times the at least one second account has purchased the promoted product, the frequency of sharing the promoted product's content by the at least one second account, or other interaction data between the at least one second account and the promoted product. This embodiment of the application does not limit this.

[0218] Optionally, the computer device may also display at least one second account in sequence based on other relevant data, but this application embodiment does not limit this.

[0219] Optionally, the second interactive control includes a group-buying button and a group-buying share button. In response to the triggering of the group-buying share button, the computer device displays at least one second account to be shared.

[0220] As illustrated in Figure 10, in response to a click on the second interactive control 1002, the computer device displays the second account A and the second account B to be shared.

[0221] Optionally, at least one second account is a subset of the user's friend accounts corresponding to the first account. Based on this, in response to a trigger operation on the second interactive control, in addition to displaying at least one second account, the computer device can also display a friend sharing control. Furthermore, in response to a trigger operation on the friend sharing control, the computer device displays the friend list corresponding to the first account, enabling the user to share items with any of their friend accounts. Optionally, in response to a trigger operation on the second interactive control, the computer device can also display other interactive controls, such as a favorites control or an upload control; this embodiment does not limit the scope of these controls.

[0222] For example, taking a promotional video as the promotional content, at least one second account is an account on a social platform that is a friend of the first account. The promotional video can be a video played on a video playback platform or a video played by a video playback module on the social platform. To enable product group-buying sharing via a second interactive control during the playback of the promotional video, the computer device can call the sharing interface provided by the social platform or its sharing and recommendation module to share the promotional video or product group-buying entry point, thereby facilitating content interaction between the video playback platform and the social platform, or between the video playback module and the sharing and recommendation module on the social platform.

[0223] Step 903: In response to the selection operation of the target account among at least one second account, send a product group purchase entry message corresponding to the promoted product to the target account, wherein the target account is the second account selected among at least one second account.

[0224] Optionally, in response to the selection of a target account from at least one second account, the computer device displays a message sending dialog box between the first account and the target account. This dialog box includes a product group-buying entry message to be sent to the target account, a send control, and a cancel control. Then, in response to the user triggering the send control, the computer device sends a product group-buying entry message corresponding to the promoted product to the target account. The target account is the second account selected by the user from at least one second account.

[0225] In one possible implementation, after sending the product group-buying entry message to the target account, the computer device continues to display promotional content. Then, if a second account participates in the product group-buying of the promoted product, the computer device updates the second interactive control and displays the second account participating in the group-buying in the second interactive control.

[0226] As illustrated in Figure 10, in response to a user's click on the account control 1003 corresponding to the second account B, the computer device sends a product group-buying entry message to the second account B. Illustratively, within the conversation interface 1004 between the first account and the second account B, the computer device displays the product group-buying entry message 1005. Furthermore, after the second account B participates in the product group-buying, the computer device can update the second interactive control 1002, displaying the account identifier 1006 corresponding to the second account participating in the group-buying.

[0227] In one possible implementation, after completing a group purchase of a promoted product, in order to help users understand the completion status of the group purchase, the computer device can also display successful group purchase information for the promoted product, which includes at least one of the participating account and the group purchase price.

[0228] Optionally, the successful group purchase information may also include the group purchase duration, the listed price of the product, and the estimated delivery time of the product.

[0229] For example, if the promotional content is a promotional video within a short video playback application, users can view the product group-buying information for the promoted product in the order list of the short video playback application, as well as the product logistics information after the successful group-buying; if the promotional content is promotional information within an instant messaging application, users can view the product group-buying information for the promoted product in the order list of the instant messaging application, as well as the product logistics information after the successful group-buying.

[0230] In the above embodiments, by displaying the second interactive control corresponding to the promoted product, users can be attracted to participate in group buying of the promoted product while the promotional content is being displayed. This simplifies the user's purchase path, increases user motivation to buy, and improves the conversion rate of the promotional content. Furthermore, by allowing users to invite friends to participate in group buying of the promoted product, the product's exposure can be increased, improving the efficiency of product promotion.

[0231] In addition, displaying a successful group purchase message after completing a group purchase of a promoted product helps users stay informed about the group purchase status and optimizes the group purchase process.

[0232] Display the third interactive control

[0233] In some embodiments, in addition to triggering a first interactive control to join a social group and a second interactive control to invite other accounts to jointly purchase the promoted product, the promotional content can also be converted by triggering a third interactive control, which is used to trigger a group purchase of the promoted product.

[0234] Please refer to Figure 11, which shows a flowchart of a content interaction method applied to a video playback interface provided by another exemplary embodiment of this application. This embodiment uses the method applied to a computer device (such as terminal 100 in Figure 1) as an example for illustration. The method includes the following steps:

[0235] Step 1101: Display the third interactive control, which is used to trigger a group purchase of products participating in the promotion.

[0236] Optionally, during the display of promotional content, the computer device may display a third interactive control, which is used to trigger a group purchase of the products participating in the promotion. Optionally, the third interactive control may be displayed simultaneously with the promotional content, or it may be displayed later during the display of the promotional content.

[0237] In one possible implementation, when displaying promotional content, the computer device may first display interactive information corresponding to the promotional content, and then, if the control display conditions are met, switch the interactive information to a first interactive control, a second interactive control, and a third interactive control.

[0238] In another possible implementation, when displaying promotional content, the computer device may first display interactive information corresponding to the promotional content, and then, if the control display conditions are met, switch the interactive information to at least one of a first interactive control, a second interactive control, and a third interactive control, and display an interactive switching control. In response to the user's triggering operation on the interactive switching control, the computer device may switch between displaying the first interactive control, the second interactive control, and the third interactive control.

[0239] The display conditions for controls can be time-based, user-input-based, or display status-based. For example, the display conditions could be set when the promotional content's display duration reaches a threshold, when the user completes viewing the interactive information, or when an interactive operation on the promotional content is received.

[0240] Optionally, the interactive information can be switched to at least one of the first, second, and third interactive controls, or the interactive information can be switched to at least one of the first, second, and third interactive controls, and the interactive switching control can be used. The control display conditions corresponding to the two control switching methods can be the same or different, and this application embodiment does not limit this.

[0241] Optionally, to facilitate users' understanding of information related to group buying for the promoted product, the third interactive control may include group buying information for the promoted product. Optionally, the third interactive control may include at least one of the following: the product's listed price, the group buying price, information on accounts that have participated in the group buying, the required number of accounts to participate in the group buying, and the required group buying duration.

[0242] For example, the third interactive control includes the product's listed price A, the group-buying price B, the number of people already participating in the group-buying, and the target number of people in the group-buying is 3. Another example is that the third interactive control includes the product's listed price A, the group-buying price B, the number of people already participating in the group-buying, and the group-buying time limit of 2 hours.

[0243] Optionally, when other accounts participate in the group purchase of the current product, the computer device also needs to update the account information of those participating in the group purchase in the third interactive control in real time. Optionally, when the group purchase price is dynamic, the computer device also needs to update the group purchase price in the third interactive control based on the real-time group purchase situation.

[0244] Optionally, the product group-buying format corresponding to the third interactive control can be set by the content publishing account of the promotional content, or by the merchant account corresponding to the promoted product, or by the application in which the promoted product is located. This application embodiment does not limit this.

[0245] As illustrated in Figure 12, during the display of promotional content 1201, the computer device displays a third interactive control 1202. This third interactive control 1202 is used to trigger group buying of products participating in the promotion, and includes group buying information corresponding to the promoted products.

[0246] Step 1102: In response to the triggering operation of the third interactive control, display the product group buying interface corresponding to the promoted product. The product group buying interface includes a group buying participation control.

[0247] In one possible implementation, in response to a user's triggering operation on a third interactive control, the computer device displays a product group-buying interface corresponding to the promoted product. The product group-buying interface includes a group-buying participation control, which is used to trigger participation in a product group-buying activity corresponding to the promoted product.

[0248] Optionally, the product group-buying interface may also include detailed product group-buying information. Optionally, the product group-buying interface may include at least the product's listed price, the product group-buying price, and the account information of those who have participated in the product group-buying.

[0249] Optionally, the product group-buying information displayed on the product group-buying interface may differ depending on the specific format. For example, if the product group-buying format involves a fixed price and a fixed number of participating accounts, the interface may include the product's listed price, the target price, the target number of participating accounts, and information on accounts already participating. Alternatively, if the product group-buying format involves a fixed price and a dynamically increasing number of participating accounts, with different account levels affecting the price difference, the interface may include the product's listed price, the target price, information on participating accounts, and the account levels. Finally, if the product group-buying format involves a dynamic price and a dynamically increasing number of participating accounts, the interface may include the product's listed price, the dynamic price, information on participating accounts, and remaining group-buying time.

[0250] As illustrated in Figure 12, in response to a click on the third interactive control 1202, the computer device displays a product group-buying interface 1203 corresponding to the promoted product. The product group-buying interface 1203 includes a group-buying participation control 1204.

[0251] Step 1103: In response to the trigger operation of the group-buying participation control, generate product group-buying information.

[0252] Optionally, in response to the user's triggering operation on the group-buying participation control, the computer device controls the first account to participate in the group-buying of the product corresponding to the promoted product, and generates the product group-buying information corresponding to the first account.

[0253] The product group-buying information includes the account information of those participating in the group-buying, the product group-buying price, the number of accounts that have participated in the group-buying, and the estimated time for the group-buying to be completed. This application embodiment does not limit this.

[0254] Optionally, to improve interaction during the group-buying process, the group-buying information may include at least one third-party account currently participating in the group-buying of the promoted product. In response to a selection of a target account from among the at least one third-party accounts, the computer device displays an account-adding control corresponding to the target account, which is the selected third-party account. Furthermore, in response to a triggering action on the account-adding control, the computer device sends a friend request to the target account to establish a social friendship relationship with the first account, enabling further social interaction.

[0255] In one possible implementation, after generating the product group-buying information corresponding to the first account, the computer device can also return to continue displaying the promotional content and update the product group-buying information in the third interactive control. For example, updating the account information participating in the group-buying, the product group-buying price, or the number of accounts that have participated in the group-buying in the third interactive control.

[0256] As illustrated in Figure 12, in response to a click on the group-buying participation control 1204, the computer device generates product group-buying information and updates the product group-buying information in the third interactive control 1202.

[0257] In the above embodiments, by displaying the third interactive control corresponding to the promotional content, users can be attracted to directly participate in group buying of the promoted products during the process of displaying the promotional content. This simplifies the user's purchase path, increases user purchase motivation, and improves the conversion rate of the promotional content.

[0258] Furthermore, by using the third account participating in the product group purchase as the group purchase information, it is easier for users to establish social relationships with the accounts participating in the group purchase, thereby increasing the interaction rate during the group purchase process.

[0259] Optionally, the content interaction method provided in this application embodiment can be applied to various application interfaces, such as video playback interfaces, information flow interfaces, etc.

[0260] Applied to video playback interface

[0261] The following will describe the process of applying the content interaction method provided in the embodiments of this application to the video playback interface.

[0262] Please refer to Figure 13, which shows a flowchart of a content interaction method applied to a video playback interface provided by an exemplary embodiment of this application. This embodiment uses the method applied to a computer device (such as terminal 100 in Figure 1) as an example for illustration. The method includes the following steps:

[0263] Step 1301: Display promotional content on the video playback interface. The promotional content is used to showcase the promoted products.

[0264] Optionally, the video playback interface can be an interface within a video playback application, a social application, or a shopping application; this application embodiment does not limit this.

[0265] For example, in response to the opening of a video playback application, the computer device displays a video playback interface corresponding to the video playback application, and displays video content on the video playback interface. This video content can be a sharing video about daily life posted by a content publishing account, a video for product promotion posted by a promotion account, or a live stream video from a live streaming account, etc. Optionally, in response to the user's video switching operation within the video playback interface, the computer device can switch between displaying different video content.

[0266] For example, in response to a triggering operation on a video entry point in a social media application, the computer device displays a video playback interface corresponding to the social media application, and displays video content on the video playback interface. This video content can be a shared video about daily life posted by a social media account, a video for product promotion posted by a promotional account, or a live stream video from a live streaming account, etc. Optionally, in response to a user's video switching operation within the video playback interface, the computer device can switch between displaying different video content.

[0267] For example, in response to a triggering operation on a video entry point in a shopping application, the computer device displays a video playback interface corresponding to the shopping application, and displays video content on the video playback interface. This video content may be a video posted by a promotional account for product promotion. Optionally, in response to a user's video switching operation within the video playback interface, the computer device may switch between displaying different video content.

[0268] The promotional content is used to showcase promoted products. Optionally, the promotional content can be in the form of at least one of text, images, videos, and animations. For example, the promotional content within the video playback interface may include promotional text and promotional videos, and may also include at least one promotional image.

[0269] Optionally, to improve the precision of content promotion, different content can be promoted for the same product across different social media accounts. For example, different social media accounts might use different content formats for their promotional content: account A might use text, while account B might use video. Alternatively, different social media accounts might use the same content format but different specific details: account A might promote the product's benefits, while account B might promote product discounts.

[0270] In one possible implementation, a computer device can use machine learning algorithms to recommend personalized content to users based on account data. This account data includes account information and account behavior data. Account information may include account location, account identity information, etc., while account behavior data may include viewing time of promoted content, interaction data with promoted content, and group interaction data related to the promoted product.

[0271] Optionally, computer devices can collect account behavior data through front-end JavaScript libraries, and the back-end uses data processing technology for big data analysis and machine learning algorithms to optimize promotional content in real time.

[0272] Step 1302: Display the second interactive control.

[0273] In one possible implementation, during the display of promotional content, the computer device may display a second interactive control that triggers an invitation to at least one other account to jointly purchase the promoted product. Optionally, the second interactive control may be displayed simultaneously with the promotional content, or it may be displayed later during the display of the promotional content.

[0274] Optionally, the second interactive control can be displayed on top of the promotional content, around the promotional content, or in other easily visible areas; this embodiment does not limit this. For example, taking a promotional video in a short video playback application as the promotional content, the second interactive control can be displayed in the lower left corner of the promotional video. As another example, taking promotional information in a social application as the promotional content, the second interactive control can be displayed in the comment area of ​​the promotional information, embedded within the promotional information, or floating on top of the promotional information.

[0275] Optionally, when the second interactive control is displayed on top of the promotional content, in order not to affect the display effect of the promotional content, the display transparency of the second interactive control can be higher than that of the promotional content.

[0276] Optionally, the control style of the second interactive control can be circular, rectangular, or a shape that matches the promoted product; this application embodiment does not limit this.

[0277] Step 1303: In response to the triggering operation of the second interactive control, share the product group purchase entry message related to the promotion of the product to at least one conversation interface, wherein the at least one conversation interface is a conversation interface between the first account and at least one second account.

[0278] Optionally, the second interactive control is used to trigger an invitation to at least one friend account to jointly purchase the promoted product. In one possible implementation, in response to the user's triggering operation on the second interactive control, the computer device shares a product group-buying entry message related to the promoted product to at least one session interface, where the at least one session interface is a session interface between the first account and at least one second account.

[0279] For example, if the promotional content is a promotional video within a short video playback application, at least one second account is a friend account of the first account within that short video playback application; if the promotional content is promotional information within an instant messaging application, at least one second account is a friend account of the first account within that instant messaging application.

[0280] Optionally, the computer device can sort at least one second account based on the interaction data between the first account and at least one second account, thereby determining at least one target account to be shared, and sharing product group-buying entry messages related to the promoted products to the conversation window corresponding to at least one target account.

[0281] The interaction data between the first account and at least one second account may be the message sending frequency between the first account and at least one second account, the content sharing frequency between the first account and at least one second account, the latest message sending time between the first account and at least one second account, or other interaction data that may affect the account ranking. This application embodiment does not limit this.

[0282] Optionally, the computer device can also sort at least one secondary account based on the relevance between the promoted product and at least one secondary account, thereby determining at least one target account to be shared, and sharing product group-buying entry messages related to the promoted product to the conversation window corresponding to at least one target account.

[0283] The correlation between the promoted product and at least one second account can be determined based on the viewing time of the promoted content corresponding to the promoted product by at least one second account, or based on the number of times the promoted product is purchased by at least one second account, or based on the frequency of content sharing of the promoted product by at least one second account, or based on other interaction data between at least one second account and the promoted product. This application embodiment does not limit this.

[0284] Optionally, the computer device may also display at least one second account in sequence based on other relevant data, but this application embodiment does not limit this.

[0285] Optionally, the second interactive control includes a group-buying button and a group-buying share button. In response to the triggering of the group-buying share button, the computer device shares the product group-buying entry message related to the promotion of the product to at least one session interface.

[0286] In summary, in this embodiment of the application, by adding a second interactive control to trigger a group purchase with friends when displaying the promotional content corresponding to the promoted product, it is convenient for users to directly initiate a group purchase of the promoted product with their friends, which can simplify the product group purchase process and increase the interactivity and conversion rate of the promotional content.

[0287] In some embodiments, when displaying promotional content, the second interactive control may be displayed simultaneously with the promotional content, or it may be displayed only when the timing for displaying the second interactive control is met. This application embodiment does not limit this.

[0288] Regarding the timing of displaying the second interactive control, in one possible implementation, in order to ensure the effectiveness of displaying the second interactive control, the computer device can perform content analysis processing on the promotional content to obtain a first analysis result, and then display the second interactive control in the video playback interface if it is determined based on the first analysis result that the promotional content indicates the promotional product, so as to meet the user's content interaction needs.

[0289] Optionally, performing content analysis processing on the promotional content includes at least one of the following methods: text recognition, image recognition, and audio recognition. For example, for promotional videos, analysis and processing can be achieved by performing image recognition and audio recognition. Similarly, for promotional information, analysis and processing can be achieved by performing text recognition and image recognition.

[0290] In another possible implementation, in order to more comprehensively and timely determine whether the promotional content indicates a promoted product, the computer device can also perform analysis processing on the content comments corresponding to the promotional content to obtain a second analysis result. If it is determined based on the second analysis result that the promotional content indicates a promoted product, a second interactive control is displayed on the video playback interface to meet the user's interactive needs for content related to the promoted product.

[0291] Optionally, the analysis and processing of content comments corresponding to the promoted content includes at least one of the following methods: text recognition, image recognition, and audio recognition. For example, if the content comment is a text comment, text recognition can be used to analyze and process it. Similarly, if the content comment is an audio comment, audio recognition can be used to analyze and process it.

[0292] In another possible implementation, the timing of displaying the second interactive control can also be related to the display duration of the promotional content. By comparing the display duration of the promotional content with a first duration threshold, if the display duration of the promotional content reaches the first duration threshold, it indicates that the user is interested in the promotional content. At this time, the computer device can display the second interactive control to meet the user's interactive needs for content related to the promotional product.

[0293] Optionally, the first duration threshold can be a pre-set fixed value, such as 2 seconds; or it can be a dynamic value determined based on the promotional content. For example, the first duration threshold may be related to the richness of the promotional content; the richer the content, the longer the first duration threshold. For instance, if the promotional content is a promotional video, the first duration threshold can be determined based on the video's length, such as 20% of the video's length.

[0294] In the above embodiments, by first determining whether the promotional content indicates the promotional product based on the analysis results, or determining whether the display duration of the promotional content has reached the first duration threshold, and then determining whether to display the second interactive control based on the determination results, the display effectiveness of the second interactive control is ensured and the display conversion rate of the second interactive control is improved.

[0295] In some embodiments, before displaying the second interactive control, the computer device may first display interactive information corresponding to the promotional content to increase the user's interest in content interaction.

[0296] In one possible implementation, the computer device displays interactive information corresponding to the promotional content on the video playback interface. The interactive information includes at least one of the following: content comments corresponding to the promotional content, product topics corresponding to the promotional product, and group information in social groups related to the promotional product. Then, when the control display conditions are met, the computer device switches the interactive information to a second interactive control.

[0297] In some embodiments, to help users understand the group-buying situation, after completing a group-buying order for a promoted product, the computer device may also display successful group-buying information for the promoted product. This successful group-buying information includes at least one of the participating accounts and the group-buying price.

[0298] Optionally, the content interaction method provided in this application embodiment can be applied to various application interfaces, such as video playback interfaces, information flow interfaces, etc.

[0299] Applied to information flow interface

[0300] The following will describe the process of applying the content interaction method provided in the embodiments of this application to the information flow interface.

[0301] Please refer to Figure 14, which shows a flowchart of a content interaction method applied to an information flow interface provided by an exemplary embodiment of this application. This embodiment uses the method applied to a computer device (such as terminal 100 in Figure 1) as an example for illustration. The method includes the following steps:

[0302] Step 1401: Display promotional content on the information flow interface. The promotional content is used to showcase the promoted products.

[0303] Optionally, a news feed interface is a content display format that allows scrolling, with content presented in the form of cards, lists, or waterfall layouts, typically delivered to the user by a single information source. Optionally, the news feed interface can be an interface within a social application, such as an instant messaging application; it can also be an interface within a news application; or it can be an interface within a shopping application. This application embodiment does not limit this.

[0304] For example, the feed interface could be the Moments section of a social media application. In response to a triggering action on the Moments entry point within the social media application, the computer device displays the corresponding Moments interface, showing shared information about daily life posted by various social media accounts. This shared information can be in plain text, a combination of text and images, or a video. Optionally, in response to a user's swiping action within the feed interface, the computer device can switch between displaying different information within the feed interface.

[0305] The promotional content is used to showcase promoted products. Optionally, the promotional content can be in the form of at least one of text, images, videos, and animations. For example, the promotional content within the video playback interface may include promotional text and promotional videos.

[0306] Optionally, to improve the precision of content promotion, different content can be promoted for the same product across different social media accounts. For example, different social media accounts might use different content formats for their promotional content: account A might use text, while account B might use video. Alternatively, different social media accounts might use the same content format but different specific details: account A might promote the product's benefits, while account B might promote product discounts.

[0307] In one possible implementation, a computer device can use machine learning algorithms to recommend personalized content to users based on account data. This account data includes account information and account behavior data. Account information may include account location, account identity information, etc., while account behavior data may include viewing time of promoted content, interaction data with promoted content, and group interaction data related to the promoted product.

[0308] Optionally, computer devices can collect account behavior data through front-end JavaScript libraries, and the back-end uses data processing technology for big data analysis and machine learning algorithms to optimize promotional content in real time.

[0309] As illustrated in Figure 15, the computer device displays promotional content 1501 on the information flow interface, which is used to showcase the promoted product 1505.

[0310] Step 1402: Display the third interactive control.

[0311] Optionally, during the display of promotional content, the computer device may display a third interactive control, which is used to trigger a group purchase of the products participating in the promotion. Optionally, the third interactive control may be displayed simultaneously with the promotional content, or it may be displayed later during the display of the promotional content.

[0312] As illustrated in Figure 15, the computer device displays the third interactive control 1502 on the information flow interface.

[0313] In some embodiments, the computer device may display a third interactive control within the promotional content of the information flow interface, or in the comment area corresponding to the promotional content. Optionally, the third interactive control may float above the promotional content, appear in the comment area corresponding to the promotional content, or be embedded within the promotional content.

[0314] As illustrated in Figure 16, for display format 1, the second interactive control 1602 is displayed in the information comment area corresponding to the promotional information 1601; for display format 2, the second interactive control 1603 is displayed in the upper display area of ​​the promotional information 1601; and for display format 3, the second interactive control 1604 is inserted into the promotional information 1601.

[0315] Step 1403: In response to the triggering operation of the third interactive control, complete the group purchase payment operation for the promoted product.

[0316] In one possible implementation, in response to a user's triggering action on a third interactive control, the computer device displays a group-buying interface for the promoted product. This group-buying interface includes a group-buying participation control, which triggers participation in a group-buying transaction for the promoted product. Subsequently, upon receiving the user's triggering action on the group-buying participation control, the computer device can complete the group-buying payment operation for the promoted product.

[0317] Optionally, the product group-buying interface may also include detailed product group-buying information. Optionally, the product group-buying interface may include at least the product's listed price, the product group-buying price, and the account information of those who have participated in the product group-buying.

[0318] Optionally, the product group-buying information displayed on the product group-buying interface may differ depending on the specific format. For example, if the product group-buying format involves a fixed price and a fixed number of participating accounts, the interface may include the product's listed price, the target price, the target number of participating accounts, and information on accounts already participating. Alternatively, if the product group-buying format involves a fixed price and a dynamically increasing number of participating accounts, with different account levels affecting the price difference, the interface may include the product's listed price, the target price, information on participating accounts, and the account levels. Finally, if the product group-buying format involves a dynamic price and a dynamically increasing number of participating accounts, the interface may include the product's listed price, the dynamic price, information on participating accounts, and remaining group-buying time.

[0319] As illustrated in Figure 15, in response to a click on the third interactive control 1502, the computer device displays a group-buying interface 1503 corresponding to the promoted product 1505. In response to a click on the payment control 1504 in the group-buying interface 1503, the computer device completes the group-buying payment operation for the promoted product 1505.

[0320] Step 1404: Display product group purchase information in the information display area corresponding to the promotional content. The product group purchase information includes information on at least one account participating in the group purchase.

[0321] During the group-buying process, in order to help users keep track of the group-buying progress, after completing the payment for the promoted product, the computer device can also display the product group-buying information in the information display area corresponding to the promotional content.

[0322] Optionally, the product group-buying information may include information on at least one account participating in the group-buying, as well as the product group-buying price or the number of accounts that have participated in the group-buying.

[0323] Optionally, the information display area corresponding to the promotional content can be coupled with a third interactive control, meaning the computer device directly displays the product group-buying information corresponding to the promoted product in the third interactive control. Furthermore, after the group-buying payment for the promoted product is completed, the computer device updates and displays the third interactive control.

[0324] As illustrated in Figure 15, after completing the group purchase payment for the promoted product, the computer device updates the display of the third interactive control 1502, changing "Participate in group purchase" to "Group purchase in progress...".

[0325] In summary, in this embodiment of the application, by adding a third interactive control to trigger participation in product group buying when displaying promotional content corresponding to the promoted product, it is convenient for users to directly participate in product group buying, which simplifies the product group buying process and increases the interactivity and conversion rate of promotional content.

[0326] In some embodiments, when displaying promotional content, the third interactive control may be displayed simultaneously with the promotional content, or it may be displayed only when the timing for displaying the third interactive control is met. This application embodiment does not limit this.

[0327] Regarding the timing of displaying the third interactive control, in one possible implementation, in order to ensure the effectiveness of displaying the third interactive control, the computer device can perform content analysis processing on the promotional content to obtain a first analysis result, and then display the third interactive control in the information flow interface when it is determined based on the first analysis result that the promotional content indicates the promotional product, so as to meet the user's content interaction needs.

[0328] Optionally, performing content analysis processing on the promotional content includes at least one of the following methods: text recognition, image recognition, and audio recognition. For example, for promotional videos, analysis and processing can be achieved by performing image recognition and audio recognition. Similarly, for promotional information, analysis and processing can be achieved by performing text recognition and image recognition.

[0329] In another possible implementation, in order to more comprehensively and timely determine whether the promotional content indicates a promoted product, the computer device can also perform analysis processing on the content comments corresponding to the promotional content to obtain a second analysis result. If it is determined based on the second analysis result that the promotional content indicates a promoted product, a third interactive control is displayed on the information flow interface to meet the user's interactive needs for content related to the promoted product.

[0330] Optionally, the analysis and processing of content comments corresponding to the promoted content includes at least one of the following methods: text recognition, image recognition, and audio recognition. For example, if the content comment is a text comment, text recognition can be used to analyze and process it. Similarly, if the content comment is an audio comment, audio recognition can be used to analyze and process it.

[0331] In another possible implementation, the timing of displaying the third interactive control can also be related to the display duration of the promotional content. By comparing the display duration of the promotional content with a first duration threshold, if the display duration of the promotional content reaches the first duration threshold, it indicates that the user is interested in the promotional content. At this time, the computer device can display the third interactive control to meet the user's interactive needs for content related to the promotional product.

[0332] Optionally, the first duration threshold can be a pre-set fixed value, such as 2 seconds; or it can be a dynamic value determined based on the promotional content. For example, the first duration threshold may be related to the richness of the promotional content; the richer the content, the longer the first duration threshold. For instance, if the promotional content is promotional information, the first duration threshold can be determined based on the number of characters in the promotional information. For example, the first duration threshold could be equal to 1 second * number of characters / 100.

[0333] In some embodiments, before displaying the third interactive control, the computer device may first display interactive information corresponding to the promotional content to increase the user's interest in content interaction.

[0334] In one possible implementation, the computer device displays interactive information corresponding to the promoted content on the information flow interface. This interactive information includes at least one of the following: content comments related to the promoted content, product topics related to the promoted product, and group information within social groups related to the promoted product. Then, when the control display conditions are met, the computer device switches the interactive information to a third interactive control.

[0335] The following are embodiments of the apparatus described in this application, which can be used to execute the embodiments of the method described in this application. For details not disclosed in the apparatus embodiments of this application, please refer to the embodiments of the method described in this application.

[0336] Please refer to Figure 17, which shows a block diagram of a content interaction device provided in one embodiment of this application.

[0337] The content display module 1701 is used to display promotional content on the video playback interface, wherein the promotional content is used to display promoted products;

[0338] The first control display module 1702 is used to display the first interactive control;

[0339] The content interaction module 1703 is used to respond to the trigger operation of the first interactive control by adding the first account to a social group related to the promoted product, or displaying a chat window corresponding to the social group.

[0340] Optionally, the first control display module 1702 is used for:

[0341] Perform content analysis processing on the promotional content to obtain a first analysis result; if it is determined from the first analysis result that the promotional content indicates the promoted product, display the first interactive control;

[0342] The content comments corresponding to the promotional content are analyzed and processed to obtain a second analysis result; if it is determined from the second analysis result that the promotional content indicates the promoted product, the first interactive control is displayed.

[0343] When the display duration of the promotional content reaches a first duration threshold, the first interactive control is displayed.

[0344] Optionally, the device further includes:

[0345] The first information display module is used to display interactive information corresponding to the promotional content on the video playback interface. The interactive information includes at least one of the following: content comments corresponding to the promotional content, product topics corresponding to the promotional product, and group information in social groups related to the promotional product.

[0346] The first control display module 1702 includes:

[0347] The control display unit is used to switch the interactive information to the first interactive control when the control display conditions are met.

[0348] Optionally, the control display unit is used for:

[0349] If the display duration of the promotional content reaches the second duration threshold, the interactive information will be switched to the first interactive control.

[0350] After confirming that the viewing of the interactive information is complete, the interactive information is switched to the first interactive control;

[0351] Upon receiving a content interaction operation on the promoted content, the interaction information is switched to the first interactive control.

[0352] Optionally, the device further includes:

[0353] The second information display module is used to display the interaction details information corresponding to the interaction information in the chat window corresponding to the social group. The interaction details information includes at least one of the following: a summary of content comments corresponding to the promotional content, product topic details corresponding to the promotional product, and a summary of group information within the social group.

[0354] Optionally, the device further includes:

[0355] The content conversion module is used to respond to a triggered operation on a product-related message in the chat window corresponding to the social group, and to display a conversion interface corresponding to the product-related message. The conversion interface is at least one of the product details interface corresponding to the promoted product, the product purchase interface corresponding to the promoted product, and the product topic interface corresponding to the promoted product.

[0356] Optionally, the product association message is a product purchase entry message;

[0357] The content conversion module is used for:

[0358] In response to a triggered operation on the product purchase entry message in the chat window corresponding to the social group, the product purchase interface corresponding to the promoted product is displayed. The product purchase interface includes at least one of a product purchase control and a group purchase initiation control. The product purchase control is used to trigger an individual purchase of the promoted product, and the group purchase initiation control is used to trigger an invitation to at least one other account to jointly purchase the promoted product.

[0359] Optionally, the device further includes:

[0360] The first message sending module is used to respond to the triggering operation of the group buying initiation control and send a product group buying entry message in the chat window. The product group buying entry message is used to request other accounts to participate in the product group buying corresponding to the promoted product initiated by the first account.

[0361] The information update module is used to update the product group purchase information corresponding to the promoted product when other accounts participate in the product group purchase. The product group purchase information includes the product group purchase price and at least one of the participating accounts.

[0362] Optionally, the device further includes:

[0363] The window display module is used to display a product discount window corresponding to the promoted product when the group activity level of the first account in the social group reaches the activity level threshold. The product discount window is used to prompt the first account to obtain a product purchase discount for the promoted product.

[0364] The group activity level is related to at least one of the following: the number of chat messages made by the first account in the social group, the chat duration, and the frequency of product purchases.

[0365] Optionally, the device further includes:

[0366] The second control display module is used to display a second interactive control, which is used to trigger an invitation to at least one other account to jointly purchase the promoted product.

[0367] The account display module is used to display at least one second account to be shared in response to the trigger operation of the second interactive control, wherein the at least one second account has a friend relationship with the first account;

[0368] The second message sending module is used to send a product group purchase entry message corresponding to the promoted product to the target account in response to the selection operation of the target account among the at least one second account, wherein the target account is the second account selected among the at least one second account.

[0369] Optionally, the device further includes:

[0370] The third information display module is used to display the successful group purchase information of the promoted product after the group purchase of the promoted product is completed. The successful group purchase information includes at least one of the participating account and the group purchase price of the product.

[0371] Optionally, the device further includes:

[0372] The third control display module is used to display a third interactive control, which is used to trigger a group purchase of products participating in the promotion.

[0373] The interface display module is used to respond to the triggering operation of the third interactive control and display the product group buying interface corresponding to the promoted product, the product group buying interface including the group buying participation control;

[0374] The information generation module is used to generate product group-buying information in response to the trigger operation of the group-buying participation control.

[0375] Optionally, the product group-buying information includes at least one third-party account currently participating in the group-buying of the product corresponding to the promoted product; the device further includes:

[0376] The fourth control display module is used to display an account addition control corresponding to the target account in response to the selection operation of the target account among the at least one third account; the target account is the selected third account among the at least one third account.

[0377] The request sending module is used to send a friend add request to the target account in response to a triggered operation of the account add control.

[0378] Optionally, the content interaction module 1703 is used for:

[0379] In response to the triggering operation of the first interactive control, a chat window corresponding to the social group is displayed in a partial display area of ​​the interface where the promotional content is located;

[0380] The device further includes:

[0381] The content interaction module 1703 is used to close the chat window and display the promotional content in response to a trigger operation on the promotional content.

[0382] Optionally, the content interaction module 1703 is used for:

[0383] In response to a triggering operation of the first interactive control, at least two candidate social groups related to the promoted product are displayed, wherein the group attributes of the at least two candidate social groups match the account attributes of the first account, and the at least two candidate social groups have different group attributes;

[0384] In response to the selection operation of the target social group among the at least two candidate social groups, the first account is added to the target social group, or a chat window corresponding to the target social group is displayed, wherein the target social group is the selected social group among the at least two candidate social groups.

[0385] In summary, in this embodiment of the application, by adding a first interactive control for triggering the joining of a social group related to the promoted product when displaying the promotional content corresponding to the promoted product, it is convenient for users to join the social group related to the promoted product and obtain product information in real time through the chat window corresponding to the social group. This can increase users' attention to the promoted product, increase the interactivity of the promotional content, and improve the conversion rate.

[0386] Please refer to Figure 18, which shows a block diagram of a content interaction device provided in one embodiment of this application.

[0387] The content display module 1801 is used to display promotional content on the video playback interface, wherein the promotional content is used to display promoted products;

[0388] Control display module 1802 is used to display the second interactive control;

[0389] The message sharing module 1803 is used to share product group purchase entry messages related to the promoted product to at least one session interface in response to the trigger operation of the second interactive control. The at least one session interface is a session interface between the first account and at least one second account.

[0390] Optionally, the control display module 1802 is used for:

[0391] Perform content analysis processing on the promotional content to obtain a first analysis result; if it is determined from the first analysis result that the promotional content indicates the promoted product, display the second interactive control;

[0392] The comments corresponding to the promotional content are analyzed to obtain a second analysis result; if the promotional content indicates the promoted product based on the second analysis result, the second interactive control is displayed.

[0393] If the display duration of the promotional content reaches a first duration threshold, the second interactive control is displayed.

[0394] Optionally, the device further includes:

[0395] The first information display module is used to display the successful group purchase information of the promoted product after the group purchase of the promoted product is completed. The successful group purchase information includes at least one of the participating account and the group purchase price of the product.

[0396] Optionally, the device further includes:

[0397] The second information display module is used to display interactive information corresponding to the promotional content on the video playback interface. The interactive information includes at least one of the following: content comments corresponding to the promotional content, product topics corresponding to the promotional product, and group information in social groups related to the promotional product.

[0398] The control display module 1802 is used for:

[0399] If the conditions for displaying the control are met, the interactive information will be switched to the second interactive control.

[0400] In summary, in this embodiment of the application, by adding a second interactive control to trigger a group purchase with friends when displaying the promotional content corresponding to the promoted product, it is convenient for users to directly initiate a group purchase of the promoted product with their friends, which can simplify the product group purchase process and increase the interactivity and conversion rate of the promotional content.

[0401] Please refer to Figure 19, which shows a block diagram of a content interaction device provided in one embodiment of this application.

[0402] The content display module 1901 is used to display promotional content on the information flow interface, wherein the promotional content is used to display promoted products;

[0403] Control display module 1902 is used to display a third interactive control;

[0404] The group-buying payment module 1903 is used to respond to the triggering operation of the third interactive control and complete the group-buying payment operation for the promoted product;

[0405] The first information display module 1904 is used to display product group-buying information in the information display area corresponding to the promotional content. The product group-buying information includes at least one account information participating in the group-buying.

[0406] Optionally, the control display module 1902 is used for:

[0407] Perform content analysis processing on the promotional content to obtain a first analysis result; if it is determined from the first analysis result that the promotional content indicates the promoted product, display the third interactive control;

[0408] The comments corresponding to the promotional content are analyzed to obtain a second analysis result; if the promotional content indicates the promoted product based on the second analysis result, the third interactive control is displayed.

[0409] If the display duration of the promotional content reaches a first duration threshold, the third interactive control is displayed.

[0410] Optionally, the control display module 1902 is used for:

[0411] The third interactive control is displayed in the promotional content or in the comment area corresponding to the promotional content.

[0412] Optionally, the device further includes:

[0413] The second information display module is used to display interactive information corresponding to the promotional content on the information flow interface. The interactive information includes at least one of the following: content comments corresponding to the promotional content, product topics corresponding to the promotional product, and group information in social groups related to the promotional product.

[0414] The control display module 1902 is used for:

[0415] If the conditions for displaying the control are met, the interactive information will be switched to the third interactive control.

[0416] In summary, in this embodiment of the application, by adding a third interactive control to trigger participation in product group buying when displaying promotional content corresponding to the promoted product, it is convenient for users to directly participate in product group buying, which simplifies the product group buying process and increases the interactivity and conversion rate of promotional content.

[0417] It should be noted that the apparatus provided in the above embodiments is only illustrated by the division of the above functional modules when implementing its functions. In actual applications, the above functions can be assigned to different functional modules as needed, that is, the content structure of the device can be divided into different functional modules to complete all or part of the functions described above. In addition, the apparatus and method embodiments provided in the above embodiments belong to the same concept, and the specific implementation process can be found in the method embodiments, which will not be repeated here.

[0418] Please refer to Figure 20, which shows a schematic diagram of the structure of a computer device provided in an exemplary embodiment of this application. Specifically, the computer device 2000 includes a Central Processing Unit (CPU) 2001, a system memory 2004 including a random access memory 2002 and a read-only memory 2003, and a system bus 2005 connecting the system memory 2004 and the CPU 2001. The computer device 2000 may also include a basic input / output system (I / O system) 2006 to facilitate the transfer of information between various devices within the computer, and a mass storage device 2007 for storing an operating system 2013, application programs 2014, and other program modules 2015.

[0419] In some embodiments, the basic input / output system 2006 includes a display 2008 for displaying information and an input device 2009 for user input, such as a mouse or keyboard. Both the display 2008 and the input device 2009 are connected to the central processing unit 2001 via an input / output controller 2010 connected to the system bus 2005. The basic input / output system 2006 may also include the input / output controller 2010 for receiving and processing input from multiple other devices such as a keyboard, mouse, or electronic stylus. Similarly, the input / output controller 2010 also provides output to a display screen, printer, or other types of output devices.

[0420] The mass storage device 2007 is connected to the central processing unit 2001 via a mass storage controller (not shown) connected to the system bus 2005. The mass storage device 2007 and its associated computer-readable media provide non-volatile storage for the computer device 2000. That is, the mass storage device 2007 may include computer-readable media (not shown) such as a hard disk or drive.

[0421] Without loss of generality, the computer-readable medium may include computer storage media and communication media. Computer storage media include volatile and non-volatile, removable and non-removable media implemented using any method or technology for storing information such as computer-readable instructions, data structures, program modules, or other data. Computer storage media include random access memory (RAM), read-only memory (ROM), flash memory or other solid-state storage technologies, compact disc read-only memory (CD-ROM), digital versatile disc (DVD) or other optical storage, magnetic tape cassettes, magnetic tape, disk storage, or other magnetic storage devices. Of course, those skilled in the art will recognize that the computer storage media are not limited to the above-mentioned types. The system memory 2004 and mass storage device 2007 described above can be collectively referred to as memory.

[0422] The memory stores one or more programs, which are configured to be executed by one or more central processing units 2001. The one or more programs contain instructions for implementing the methods described above, and the central processing unit 2001 executes the one or more programs to implement the content interaction methods provided in the various method embodiments described above.

[0423] According to various embodiments of this application, the computer device 2000 can also be connected to a remote computer on a network, such as the Internet. That is, the computer device 2000 can be connected to the network 2011 via the network interface unit 2012 connected to the system bus 2005, or the network interface unit 2012 can be used to connect to other types of networks or remote computer systems (not shown).

[0424] This application also provides a computer-readable storage medium storing at least one instruction, which is loaded and executed by a processor to implement the content interaction method described in the above embodiments.

[0425] Optionally, the computer-readable storage medium may include ROM, RAM, solid-state drives (SSDs), or optical discs, etc. The RAM may include resistive random access memory (ReRAM) and dynamic random access memory (DRAM).

[0426] This application provides a computer program product including at least one instruction stored in a computer-readable storage medium. A processor of a computer device reads the at least one instruction from the computer-readable storage medium and executes the at least one instruction, causing the computer device to perform the content interaction method described in the above embodiments.

[0427] It should be noted that this application may display prompt interfaces, pop-ups, or output voice prompts before and during the collection of user-related data (e.g., operational data involved in this application). These prompt interfaces, pop-ups, or voice prompts are used to inform the user that their relevant data is being collected. This ensures that the application only begins the steps for collecting user-related data after receiving confirmation from the user regarding the prompt interface or pop-up; otherwise (i.e., without receiving confirmation from the user), the steps for collecting user-related data end, meaning no user-related data is collected. In other words, all user data collected in this application is collected with the user's consent and authorization, and the collection, use, and processing of related user data must comply with the relevant laws, regulations, and standards of the relevant regions.

[0428] Those skilled in the art will understand that all or part of the steps of the above embodiments can be implemented by hardware or by a program instructing related hardware. The program can be stored in a computer-readable storage medium, such as a read-only memory, a disk, or an optical disk.

[0429] The above description is merely an optional embodiment of this application and is not intended to limit this application. Any modifications, equivalent substitutions, improvements, etc., made within the spirit and principles of this application should be included within the protection scope of this application.

Claims

1. A content interaction method, the method being executed by a computer device, the method comprising: Promotional content is displayed on the video playback interface, and the promotional content is used to showcase promoted products; Display the first interactive control; In response to the triggering operation of the first interactive control, the first account is added to a social group related to the promoted product, or a chat window corresponding to the social group is displayed.

2. The method according to claim 1, wherein, The first interactive control for display includes at least one of the following: Perform content analysis processing on the promotional content to obtain a first analysis result; if it is determined from the first analysis result that the promotional content indicates the promoted product, display the first interactive control; The content comments corresponding to the promotional content are analyzed and processed to obtain a second analysis result; if it is determined from the second analysis result that the promotional content indicates the promoted product, the first interactive control is displayed. When the display duration of the promotional content reaches a first duration threshold, the first interactive control is displayed.

3. The method according to any one of claims 1 to 2, wherein, The method further includes: The video playback interface displays interactive information corresponding to the promotional content. The interactive information includes at least one of the following: content comments corresponding to the promotional content, product topics corresponding to the promotional product, and group information in social groups related to the promotional product. The first interactive control for display includes: If the conditions for displaying the control are met, the interactive information will be switched to the first interactive control.

4. The method according to claim 3, wherein, The step of switching the interactive information to the first interactive control when the control display conditions are met includes at least one of the following: If the display duration of the promotional content reaches the second duration threshold, the interactive information will be switched to the first interactive control. After confirming that the viewing of the interactive information is complete, the interactive information is switched to the first interactive control; Upon receiving a content interaction operation on the promoted content, the interaction information is switched to the first interactive control.

5. The method according to claim 3, wherein, The method further includes: The chat window corresponding to the social group displays the interaction details information corresponding to the interaction information. The interaction details information includes at least one of the following: a summary of content comments corresponding to the promotional content, product topic details corresponding to the promotional product, and a summary of group information within the social group.

6. The method according to any one of claims 1 to 5, wherein, The method further includes: In response to a triggered operation on a product-related message within the chat window corresponding to the social group, a conversion interface corresponding to the product-related message is displayed. The conversion interface is at least one of the product details interface corresponding to the promoted product, the product purchase interface corresponding to the promoted product, and the product topic interface corresponding to the promoted product.

7. The method according to claim 6, wherein, The product-related message is the product purchase entry message; The response to a triggered operation on a product-related message within the chat window corresponding to the social group, displaying the conversion interface corresponding to the product-related message, includes: In response to a triggered operation on the product purchase entry message in the chat window corresponding to the social group, the product purchase interface corresponding to the promoted product is displayed. The product purchase interface includes at least one of a product purchase control and a group purchase initiation control. The product purchase control is used to trigger an individual purchase of the promoted product, and the group purchase initiation control is used to trigger an invitation to at least one other account to jointly purchase the promoted product.

8. The method according to claim 7, wherein, The method further includes: In response to the triggering operation of the group-buying initiation control, a product group-buying entry message is sent in the chat window. The product group-buying entry message is used to request other accounts to participate in the product group-buying corresponding to the promoted product initiated by the first account. If other accounts participate in the group purchase of the product, update the group purchase information corresponding to the promoted product. The group purchase information includes the group purchase price of the product and at least one of the participating accounts.

9. The method according to any one of claims 1 to 8, wherein, The method further includes: When the group activity level of the first account in the social group reaches the activity threshold, a product discount window corresponding to the promoted product is displayed. The product discount window is used to prompt the first account to obtain a product purchase discount for the promoted product. The group activity level is related to at least one of the following: the number of chat messages made by the first account in the social group, the chat duration, and the frequency of product purchases.

10. The method according to any one of claims 1 to 9, wherein, The method further includes: Display a second interactive control, which is used to trigger an invitation to at least one other account to jointly purchase the promoted product; In response to a triggering operation of the second interactive control, at least one second account to be shared is displayed, wherein the at least one second account has a friend relationship with the first account; In response to the selection operation of the target account among the at least one second account, a product group purchase entry message corresponding to the promoted product is sent to the target account, wherein the target account is the second account selected among the at least one second account.

11. The method according to claim 10, wherein, The method further includes: After completing the group purchase of the promoted product, the group purchase success information corresponding to the promoted product is displayed. The group purchase success information includes at least one of the participating accounts and the group purchase price.

12. The method according to any one of claims 1 to 11, wherein, The method further includes: Display a third interactive control, which is used to trigger a group purchase of products participating in the promotion; In response to the triggering operation of the third interactive control, the product group buying interface corresponding to the promoted product is displayed, and the product group buying interface includes a group buying participation control; In response to the trigger operation of the group-buying participation control, product group-buying information is generated.

13. The method according to claim 12, wherein, The product group-buying information includes at least one third-party account currently participating in the group-buying of the promoted product; the method further includes: In response to the selection operation of a target account among the at least one third account, an account addition control corresponding to the target account is displayed, wherein the target account is the third account selected among the at least one third account; In response to a triggered operation that adds a control to the account, a friend request is sent to the target account.

14. The method according to any one of claims 1 to 13, wherein, The step of displaying a chat window corresponding to the social group in response to a trigger operation on the first interactive control includes: In response to the triggering operation of the first interactive control, a chat window corresponding to the social group is displayed in a partial display area of ​​the interface where the promotional content is located; The method further includes: In response to the triggering operation of the promotional content, the chat window is closed and the promotional content is displayed.

15. The method according to any one of claims 1 to 14, wherein, The step of adding the first account to a social group related to the promoted product or displaying a chat window corresponding to the social group in response to a trigger operation on the first interactive control includes: In response to a triggering operation of the first interactive control, at least two candidate social groups related to the promoted product are displayed, wherein the group attributes of the at least two candidate social groups match the account attributes of the first account, and the at least two candidate social groups have different group attributes; In response to the selection operation of the target social group among the at least two candidate social groups, the first account is added to the target social group, or a chat window corresponding to the target social group is displayed, wherein the target social group is the selected social group among the at least two candidate social groups.

16. A content interaction method, the method being performed by a computer device, the method comprising: Promotional content is displayed on the video playback interface, and the promotional content is used to showcase promoted products; Display the second interactive control; In response to the triggering operation of the second interactive control, a product group-buying entry message related to the promoted product is shared to at least one session interface, wherein the at least one session interface is a session interface between the first account and at least one second account.

17. The method according to claim 16, wherein, The second interactive control for display includes: Perform content analysis processing on the promotional content to obtain a first analysis result; if it is determined from the first analysis result that the promotional content indicates the promoted product, display the second interactive control; The comments corresponding to the promotional content are analyzed to obtain a second analysis result; if the promotional content indicates the promoted product based on the second analysis result, the second interactive control is displayed. If the display duration of the promotional content reaches a first duration threshold, the second interactive control is displayed.

18. The method according to claim 16, wherein, The method further includes: After completing the group purchase of the promoted product, the group purchase success information corresponding to the promoted product is displayed. The group purchase success information includes at least one of the participating accounts and the group purchase price.

19. The method of claim 16, wherein, The method further includes: The video playback interface displays interactive information corresponding to the promotional content. The interactive information includes at least one of the following: content comments corresponding to the promotional content, product topics corresponding to the promotional product, and group information in social groups related to the promotional product. The second interactive control for display includes: If the conditions for displaying the control are met, the interactive information will be switched to the second interactive control.

20. A content interaction method, the method being performed by a computer device, the method comprising: The promotional content is displayed on the information feed interface, and the promotional content is used to showcase the promoted products; Display the third interactive control; In response to the triggering operation of the third interactive control, the group purchase payment operation for the promoted product is completed; Product group-buying information is displayed in the information display area corresponding to the promotional content. The product group-buying information includes at least one account information participating in the group-buying.

21. The method according to claim 20, wherein, The third interactive control for display includes: Perform content analysis processing on the promotional content to obtain a first analysis result; if it is determined from the first analysis result that the promotional content indicates the promoted product, display the third interactive control; The comments corresponding to the promotional content are analyzed to obtain a second analysis result; if the promotional content indicates the promoted product based on the second analysis result, the third interactive control is displayed. If the display duration of the promotional content reaches a first duration threshold, the third interactive control is displayed.

22. The method according to claim 20, wherein, The third interactive control for display includes: The third interactive control is displayed in the promotional content or in the comment area corresponding to the promotional content.

23. The method of claim 20, wherein, The method further includes: The information flow interface displays interactive information corresponding to the promotional content. The interactive information includes at least one of the following: content comments corresponding to the promotional content, product topics corresponding to the promotional product, and group information in social groups related to the promotional product. The third interactive control for display includes: If the conditions for displaying the control are met, the interactive information will be switched to the third interactive control.

24. A content interaction device, the device comprising: The content display module is used to display promotional content on the video playback interface, and the promotional content is used to showcase promoted products; The control display module is used to display the first interactive control; The content interaction module is used to respond to the triggering operation of the first interactive control by adding the first account to a social group related to the promoted product, or displaying a chat window corresponding to the social group.

25. A content interaction device, the device comprising: The content display module is used to display promotional content on the video playback interface, and the promotional content is used to showcase promoted products; The control display module is used to display the second interactive control; The message sharing module is used to share product group purchase entry messages related to the promoted product to at least one conversation interface in response to the trigger operation of the second interactive control. The at least one conversation interface is a conversation interface between the first account and at least one second account.

26. A content interaction device, the device comprising: The content display module is used to display promotional content on the information flow interface, wherein the promotional content is used to showcase promoted products; The control display module is used to display third-party interactive controls; The group-buying payment module is used to respond to the trigger operation of the third interactive control and complete the group-buying payment operation for the promoted product; An information display module is used to display product group-buying information in the information display area corresponding to the promotional content. The product group-buying information includes at least one account information participating in the group-buying.

27. A computer device comprising a processor and a memory, the memory storing a computer program, the computer program being loaded and executed by the processor to implement the content interaction method as claimed in any one of claims 1 to 15, or the content interaction method as claimed in any one of claims 16 to 19, or the content interaction method as claimed in any one of claims 20 to 23.

28. A computer-readable storage medium storing a computer program, the computer program being loaded and executed by a processor to implement the content interaction method as described in any one of claims 1 to 15, or the content interaction method as described in any one of claims 16 to 19, or the content interaction method as described in any one of claims 20 to 23.

29. A computer program product comprising a computer program stored in a computer-readable storage medium, wherein a processor reads from and executes the computer program to implement the content interaction method as described in any one of claims 1 to 15, or the content interaction method as described in any one of claims 16 to 19, or the content interaction method as described in any one of claims 20 to 23.

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