Information processing device

Abstract

[Problem] To improve the efficiency of advertisement by increasing the possibility that a streaming destination user, who is a consumer, views the advertisement. [Solution] The present invention comprises: a storage means for storing a list of applications to which advertisements can be streamed; a means for acquiring advertisement IDs collected according to user terminals and information relating to the usage time of applications installed on each user terminal in association with each other; a means for identifying, on the basis of the acquired information relating to the usage time of software applications, a prescribed number of applications in descending order of usage time from among the applications to which advertisements can be streamed; and a means for designating the acquired advertisement IDs to the identified prescribed number of applications, and streaming advertisements.

Description

Information processing apparatus

[0001] The present invention relates to advertisement technology.

[0002] Advertising refers to actively disseminating information about goods or services to the general public, and is carried out to promote the sales of goods and services. Conventionally, advertisements for goods and services have been frequently published, but it has been difficult to implement effective advertisements and verify the effects of such advertisements with high accuracy.

[0003] Under such circumstances, Patent Document 1 proposes an advertising apparatus that notifies advertisements considered to be highly effective in consideration of the current situation and preference tendency of a user, and can verify the effect of the advertisement.

[0004] Japanese Patent No. 6577161

[0005] However, the above-mentioned conventional technology has a problem that it is impossible to know whether a user will actually see the delivered advertisement, which may lead to a large amount of wasted advertisement delivery.

[0006] In view of the above problems, an object of the present invention is to provide an information processing apparatus that increases the possibility that a user as a consumer at a delivery destination will view an advertisement, thereby improving the efficiency of advertisement.

[0007] One form of the information processing device disclosed is characterized by comprising: a target application storage means that stores a list of target applications which are software applications on which advertisements can be delivered; a user terminal information acquisition means that acquires user terminal identification information which is information for identifying the user terminal when notifying an advertisement by specifying the user terminal and the target applications installed on the user terminal, and information regarding the usage time of each of the software applications installed on the user terminal, in association with each of these; an application identification means that identifies a predetermined number of the target applications in order of the longest usage time based on the acquired information regarding the usage time of each of the software applications; and an advertisement implementation means that performs processing for delivering advertisements to the predetermined number of identified software applications by specifying the acquired user terminal identification information.

[0008] Furthermore, one form of the information processing device disclosed is characterized by comprising: user terminal information acquisition means that acquires user terminal identification information, which is information for identifying the user terminal when notifying an advertisement by specifying the user terminal and the target application installed on the user terminal, and information regarding the usage time of the target application, which is a software application that can deliver advertisements and is installed on the user terminal, in association with the user terminal information acquisition means; application identification means that identifies a predetermined number of the target applications in order of longest usage time based on the acquired information regarding the usage time of the target application; and advertisement implementation means that performs processing for delivering advertisements to the predetermined number of identified software applications by specifying the acquired user terminal identification information.

[0009] Furthermore, one form of the information processing device disclosed is characterized by comprising: user terminal information acquisition means that acquires user terminal identification information, which is information for identifying the user terminal when notifying an advertisement by specifying the user terminal and the target application installed on the user terminal, and information on a predetermined number of software applications in order of longest usage time, which is identified based on information on the usage time of software applications on which advertisements can be delivered installed on the user terminal, in association with the user terminal information acquisition means; and advertisement implementation means that performs processing for delivering advertisements to the acquired predetermined number of software applications by specifying the acquired user terminal identification information.

[0010] The disclosed information processing device increases the likelihood that users, who are consumers at the distribution destination, will see the advertisement, thereby improving the efficiency of the advertisement.

[0011] This figure shows an overview of the information processing device according to this embodiment. This is a functional block diagram of the information processing device according to this embodiment. This figure shows an example of the hardware configuration of the information processing device according to this embodiment. This is a flowchart showing an example of processing by the information processing device according to this embodiment (when application identification means are required). This is a flowchart showing an example of processing by the information processing device according to this embodiment (when application identification means are not required).

[0012] The embodiments for carrying out the present invention will be described with reference to the drawings. (Operating principle of the information processing device according to this embodiment)

[0013] The operating principle of the information processing device (hereinafter simply referred to as "this device") 100 according to this embodiment will be explained using Figures 1 and 2. Figure 1 is a diagram showing the connection relationship between this device 100 and other devices, and Figure 2 is a functional block diagram of this device 100.

[0014] As shown in Figure 1, the device 100 is connected to a user terminal 280 via a communication network 300. The communication network 300 can be either wired or wireless. The user terminal 280 can be any computer with communication capabilities, but it is preferably a mobile information terminal such as a smartphone. The device 100 is also connected to a server 310 managed by another business operator. As shown in Figure 2, the device 100 includes a target application storage means 110, a user terminal information acquisition means 120, an application identification means 130, and an advertising implementation means 140.

[0015] The target application storage means 110 stores a list of target applications 230, which are software applications (hereinafter simply referred to as "applications") 220 capable of delivering advertisements 210. The target applications 230 are applications installed on the user terminal 280 that are capable of receiving advertisements 210, and the advertisements 210 notified to the advertising application 230 are viewed by the user 270 via the display device provided on the user terminal 280.

[0016] The user terminal information acquisition means 120 acquires user terminal identification information 290, which is information collected by the user terminal 280 and used to identify the user terminal 280 when notifying an advertisement 210 specifying the user terminal 280 and the target application 230 installed on the user terminal 280, and information 250 regarding the usage time of each application 220 installed on the user terminal 280, in association with each other.

[0017] The user terminal identification information 290 is information used to identify the user terminal 280 when an advertisement 210 is notified to an application 220 (230) installed on the user terminal 280, and is what is known as an advertisement ID (advertising identifier).

[0018] The information 250 regarding the usage time of app 220 preferably utilizes information regarding the battery consumption history of each app on the user terminal 280. The information 250 regarding the battery consumption history of each app is information regarding the usage time and percentage of battery usage for each app 220 installed on the user terminal 280. This information regarding the battery consumption history of each app can be displayed on the display device of the user terminal 280 by, for example, navigating to "Settings" → "Battery" → "Battery usage" on an Android® OS (Operating System).

[0019] Furthermore, the information 250 regarding the usage time of app 220 may preferably utilize information regarding the list of usage times for each app on the user terminal 280. The information regarding the list of usage times for each app is information regarding the usage time for each app 220 installed on the user terminal 280. This information regarding the list of usage times for each app can be accessed, for example, on the Android® OS, by navigating to "Settings" → "Apps" → "Usage Time," and it will be displayed as "Activity Details" on the display device of the user terminal 280.

[0020] The information acquired by the user terminal information acquisition means 120 is collected by an information collection application 240 installed on the user terminal 280, which has an information collection function.

[0021] Furthermore, the user terminal information acquisition means 120 may acquire user terminal identification information 290 collected by the user terminal 280 and information 250 regarding the usage time of the target application 230 in association with each other. Here, the information 250 regarding the usage time of the target application 230 does not cover all applications 220 installed on the user terminal 280, but is limited to information regarding the target application 230. The information collection application 240 has a list of target applications 230 and collects information 250 regarding the usage time of only the target application 230 among the applications 220 installed on the user terminal 280.

[0022] Furthermore, the user terminal information acquisition means 120 acquires user terminal identification information 290 collected by the user terminal 280, and information 260 on a predetermined number of apps 220 (target apps 230) in order of longest usage time, which is identified based on information 250 on the usage time of apps 220 (target apps 230) that can deliver advertisements 210 installed on the user terminal 280. This process makes it possible to identify target apps 230 that the user 270 frequently uses on the user terminal 280. The information collection app 240 has a list of target apps 230 and collects information 250 on usage time only for a predetermined number of target apps 230 among the apps 220 installed on the user terminal 280.

[0023] The application identification means 130 identifies a predetermined number of target applications 220 in descending order of usage time, based on the usage time information 250 for each application 220 obtained by the user terminal information acquisition means 120. The application identification means 130 refers to the information stored in the target application storage means 110 and identifies a predetermined number of target applications 230 in descending order of usage time, limited to the target applications 230 from among the applications 220 included in the usage time information 250. Through this process, the target applications 230 that the user 270 frequently uses on the user terminal 280 can be identified.

[0024] Furthermore, the application identification means 130 identifies a predetermined number of target applications 230 in order of longest usage time, based on the information 250 regarding the usage time of the target applications 230 obtained by the user terminal information acquisition means 120. Through this process, it is possible to identify the target applications 230 that the user 270 frequently uses on the user terminal 280.

[0025] The advertising implementation means 140 performs processing to deliver advertisements 210 to a predetermined number of applications 220 (230) identified by the application identification means 130, by specifying the user terminal identification information 290 obtained by the user terminal information acquisition means 120. The processing to deliver advertisements 210 may take the form of one business operator, which is the administrator of this device 100, delivering the advertisements 210 itself, or one business operator may request another business operator to deliver the advertisements 210. By delivering advertisements 210 to target applications 230 that are frequently used by the user 270 on the user terminal 280, the likelihood of the advertisements 210 being seen by the user 270 can be increased, thereby improving the efficiency of the advertisements 210.

[0026] Based on the above operating principle, this device 100 can increase the likelihood that consumers, the users 270 at the distribution destination, will see the advertisement 210, thereby improving the efficiency of the advertisement 210. (Hardware configuration of the information processing device according to this embodiment)

[0027] An example of the hardware configuration of the device 100 will be explained using Figure 3. Figure 3 is a diagram showing an example of the hardware configuration of the device 100. As shown in Figure 3, the device 100 has a CPU (Central Processing Unit) 510, ROM (Read-Only Memory) 520, RAM (Random Access Memory) 530, auxiliary storage device 540, communication I / F 550, input device 560, display device 570, and storage medium I / F 580.

[0028] The CPU 510 is a device that executes programs stored in the ROM 520. It processes data loaded into the RAM 530 according to program instructions and controls the entire device 100. The ROM 520 stores programs and data that the CPU 510 will execute. When the CPU 510 executes a program stored in the ROM 520, the RAM 530 loads the program and data to be executed and temporarily holds the calculation data during the calculation.

[0029] The auxiliary storage device 540 is a device that stores the operating system (OS), which is the basic software, and the application program according to this embodiment, along with related data. The auxiliary storage device 540 is, for example, an HDD (Hard Disk Drive) or flash memory, and includes the target application storage means 110.

[0030] The communication interface 550 is an interface for exchanging data with other devices 280 and 310 that connect to a communication network 300 such as a wired or wireless LAN (Local Area Network) or the Internet and provide communication functions.

[0031] The input device 560 is a device for inputting data into the main device 100, such as a keyboard. The display device (output device) 570 is a device consisting of an LCD (Liquid Crystal Display) or the like, and functions as a user interface when the user uses the functions of the main device 100 or makes various settings. The storage medium I / F 580 is an interface for sending and receiving data with storage media 590 such as CD-ROMs, DVD-ROMs, and USB memory.

[0032] Each of the means of this device 100 may be realized by the CPU 510 executing a program corresponding to each means stored in the ROM 520 or auxiliary storage device 540. Alternatively, each of the means of this device 100 may be realized by the processing related to each means being implemented as hardware. Alternatively, the program according to the present invention may be read from an external server device via the communication I / F 550, or read from a storage medium 590 via the storage medium I / F 580, and the device 100 may execute the program. (Example of processing by the information processing device according to this embodiment) (1) Example of processing when the application identification means 130 is required

[0033] Using Figure 4, we will explain an example of processing by the device 100, specifically when an application identification means 130 is required. Figure 4 is a flowchart showing the flow of processing in an example of processing by the device 100, specifically when an application identification means 130 is required.

[0034] In S10, the user terminal information acquisition means 120 acquires user terminal identification information 290 and information 250 regarding the usage time of each application 220 installed on the user terminal 280, associating them together. Here, the user terminal identification information 290 is information used to identify the user terminal 280 when specifying the application 220 (230) installed on the user terminal 280 to notify the advertisement 210, and is what is known as an advertisement ID (advertising identifier).

[0035] Furthermore, the user terminal information acquisition means 120 may acquire user terminal identification information 290 collected by the user terminal 280 and information 250 regarding the usage time of the target application 230 in association with each other. Here, the information 250 regarding the usage time of the target application 230 is not limited to all applications 220 installed on the user terminal 280, but is limited to information relating to the target application 230.

[0036] In S20, the application identification means 130 identifies a predetermined number of target applications 220 in descending order of usage time, based on the information 250 regarding the usage time of each application 220 acquired in S10. The application identification means 130 refers to the information stored in the target application storage means 110 and identifies a predetermined number of target applications 230 in descending order of usage time, limited to the target applications 230 from among the applications 220 included in the usage time information 250. Through this process, the target applications 230 that the user 270 frequently uses can be identified on the user terminal 280.

[0037] Furthermore, the application identification means 130 may also identify a predetermined number of target applications 230 in order of longest usage time, based on information 250 regarding the usage time of the target applications 230 acquired by the user terminal information acquisition means 120. This process makes it possible to identify target applications 230 that are frequently used by the user 270 on the user terminal 280.

[0038] In S30, the advertising implementation means 140 performs processing to deliver advertisements 210 to a predetermined number of applications 220 (230) identified in S20, specifying the user terminal identification information 290 acquired in S10. Here, the processing to deliver advertisements 210 may take the form of one business operator, which is the administrator of this device 100, delivering the advertisements 210 itself, or one business operator may request another business operator to deliver the advertisements 210. By delivering advertisements 210 to target applications 230 that are frequently used by the user 270 on the user terminal 280, the likelihood of the advertisements 210 being seen by the user 270 can be increased, thereby improving the efficiency of the advertisements 210.

[0039] By performing the above processing, the device 100 can increase the likelihood that the consumer user 270 will see the advertisement 210, thereby increasing the efficiency of the advertisement 210. (2) Example of processing when the app identification means 130 is not required

[0040] Using Figure 5, we will explain an example of processing by the device 100 in a case where the application identification means 130 is not required. Figure 4 is a flowchart showing the flow of processing in an example of processing by the device 100 in a case where the application identification means 130 is not required.

[0041] In S110, user terminal information acquisition means 120 acquires, in association with each other, user terminal identification information 290 collected by a user terminal 280, and information 260 related to a predetermined number of applications 220 (target applications 230) that are identified in descending order of usage time based on information 250 related to usage time of an application 220 (target application 230) in which an advertisement 210 installed on the user terminal 280 can be distributed. Through this processing, the target application 230 frequently used by a user 270 in the user terminal 280 can be identified.

[0042] Note that the information acquired by the user terminal information acquisition means 120 is collected by an information collection application 240 that is installed on the user terminal 280 and has an information collection function. The information collection application 240 includes list information of the target applications 230, and collects information 250 related to usage time by limiting to a predetermined number of target applications 230 among the applications 220 installed on the user terminal 280.

[0043] In S120, advertisement execution means 140 performs processing for distributing an advertisement 210 by designating the user terminal identification information 290 acquired in S110 to the predetermined number of applications 220 (230) acquired in S110. Here, the processing for distributing the advertisement 210 may be in a form where one business operator, who is the administrator of the present apparatus 100, distributes the advertisement 210 by itself, or may be in a form where one business operator requests another business operator to distribute the advertisement 210. By distributing the advertisement 210 to the target application 230 frequently used by the user 270 in the user terminal 280, the possibility that the advertisement 210 will be seen by the user 270 can be improved, thereby increasing the efficiency of the advertisement 210.

[0044] By performing the processing as described above, the present apparatus 100 can increase the possibility that the user 270 as a consumer who is a distribution destination will see the advertisement 210, thereby increasing the efficiency of the advertisement 210.

[0045] The embodiments of the present invention have been described in detail above. However, the present invention is not limited to the specific embodiments described herein, and various modifications and changes can be made within the scope of the gist of the present invention described in the claims.

[0046] 100 Information processing device 110 Target application storage means 120 User terminal information acquisition means 130 Application identification means 140 Advertising implementation means 210 Advertisement 220 Software application 230 Target application 240 Information gathering software application 250 Information regarding the usage time of the software application 260 A predetermined number of software applications with long usage times 270 User 280 User terminal 290 User terminal identification information 300 Communication network 310 Server managed by another business operator 510 CPU 520 ROM 530 RAM 540 Auxiliary storage device 550 Communication interface 560 Input device 570 Output device 580 Storage medium interface 590 Storage medium

Claims

1. An information processing device comprising: a target application storage means for storing a list of target applications which are software applications capable of delivering advertisements; a user terminal information acquisition means for acquiring user terminal identification information, which is information collected by the user terminal for identifying the user terminal when notifying an advertisement by specifying the user terminal and the target applications installed on the user terminal, and information regarding the usage time of each of the software applications installed on the user terminal, in association with each of these; an application identification means for identifying a predetermined number of the target applications in order of longest usage time based on the acquired information regarding the usage time of each software application; and an advertisement implementation means for performing processing to deliver advertisements to the predetermined number of identified software applications by specifying the acquired user terminal identification information.

2. An information processing device characterized by comprising: user terminal information acquisition means for acquiring user terminal identification information, which is information for identifying the user terminal when notifying an advertisement by specifying the user terminal and the target application installed on the user terminal, and information regarding the usage time of the target application, which is a software application that can deliver advertisements and is installed on the user terminal, in association with the user terminal information acquisition means; application identification means for identifying a predetermined number of the target applications in order of longest usage time based on the acquired information regarding the usage time of the target application; and advertisement implementation means for performing processing to deliver advertisements to the predetermined number of identified software applications by specifying the acquired user terminal identification information.

3. An information processing device characterized by comprising: user terminal information acquisition means for acquiring user terminal identification information, which is information for identifying the user terminal when notifying an advertisement by specifying the user terminal and the target application installed on the user terminal, and information on a predetermined number of software applications in order of longest usage time, which is identified based on information on the usage time of software applications on which advertisements can be delivered installed on the user terminal, and advertising implementation means for performing processing for delivering advertisements to the acquired predetermined number of software applications by specifying the acquired user terminal identification information.

4. The information processing device according to any one of claims 1 to 3, characterized in that the information acquired by the user terminal information acquisition means is collected by an information collection software application installed on the user terminal.

5. The information processing device according to any one of claims 1 to 3, characterized in that the usage time of the software application installed on the user terminal is determined by utilizing information regarding the battery consumption history of each software application on the user terminal.

6. The information processing device according to any one of claims 1 to 3, characterized in that the usage time of the software application installed on the user terminal is determined by utilizing information related to the list of usage times for each software application on the user terminal.

7. An information processing method in a computer equipped with a target application storage means that stores a list of target applications which are software applications on which advertisements can be delivered, comprising the steps of: a user terminal information acquisition means acquiring user terminal identification information, which is information collected by the user terminal for identifying the user terminal when notifying an advertisement by specifying the user terminal and the target applications installed on the user terminal, and information regarding the usage time of each of the software applications installed on the user terminal, in association with each of these; an application identification means identifying a predetermined number of the target applications in order of longest usage time based on the acquired information regarding the usage time of each of the software applications; and an advertisement implementation means performing processing for delivering advertisements to the predetermined number of identified software applications by specifying the acquired user terminal identification information.

8. An information processing method characterized by comprising: a step of acquiring user terminal information means that associates user terminal identification information, which is information collected by the user terminal for identifying the user terminal when notifying an advertisement by specifying the user terminal and the target application installed on the user terminal, with information regarding the usage time of the target application, which is a software application installed on the user terminal that can deliver advertisements; a step of app identification means identifying a predetermined number of the target applications in order of longest usage time based on the acquired information regarding the usage time of the target application; and a step of advertisement implementation means performing processing for delivering advertisements to the identified predetermined number of software applications by specifying the acquired user terminal identification information.

9. An information processing method characterized by comprising the steps of: a user terminal information acquisition means acquiring user terminal identification information, which is information collected by the user terminal for identifying the user terminal when notifying an advertisement by specifying the user terminal and the target application installed on the user terminal, and a predetermined number of software applications identified based on information regarding the usage time of software applications on which advertisements can be delivered installed on the user terminal, in descending order of usage time, and associating these with each other; and an advertisement implementation means performing processing for delivering advertisements to the acquired predetermined number of software applications by specifying the acquired user terminal identification information.

10. The information processing method according to any one of 7 to 9, characterized in that the information acquired by the user terminal information acquisition means is collected by an information collection software application installed on the user terminal.

11. The information processing method according to any one of 7 to 9, characterized in that the usage time of the software application installed on the user terminal is determined by utilizing information regarding the battery consumption history of each software application on the user terminal.

12. The information processing method according to any one of 7 to 9, characterized in that the usage time of the software application installed on the user terminal is determined by utilizing information relating to the list of usage times for each software application on the user terminal.

13. An information processing program for causing a computer to perform the method according to any one of claims 7 to 9.

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