A system and method for retargeting product advertisements based on movie content in online platform

Abstract

A system (100) for retargeting product advertisements based on movie content in online platform is provided. An input module (120) receives a product tag pertaining to one or more products from a producer of a film. A content access module (130) enables a content creator of an online platform to receive and access the product tag. An integration module (140) allows the content creator to insert the product tag of the one or more products at a predetermined time stamp. A data transmission module (150) transmits the product tag, contextual information of the one or more products and unique identifier of the online platform to an advertising platform. An advertisement module (160) promotes the product tag of the one or more products to the user via the advertising platform. A monetization module (170) provides a share revenue generated from the purchase of products to the producer and the content creator.

Description

[0001] A SYSTEM AND METHOD FOR RETARGETING PRODUCT ADVERTISEMENTS BASED ON MOVIE CONTENT IN ONLINE PLATFORM

[0002] EARLIEST PRIORITY DATE:

[0003] This Application claims priority from a complete patent application filed in India having Patent Application No. 202541036554, filed on 15th day of April 2025, and titled “A SYSTEM AND METHOD FOR RETARGETING PRODUCT ADVERTISEMENTS BASED ON MOVIE CONTENT IN ONLINE PLATFORM’.

[0004] FIELD OF INVENTION

[0005] Embodiments of the present disclosure relate to the field of advertisements, and more particularly, a system and method for retargeting product advertisements based on movie content in online platform.

[0006] BACKGROUND

[0007] With a rapid shift towards over-the-top (OTT) platforms, people now enjoy movies, shows, on a user device such as mobile phone, laptop or a tablet. People often notice various products such as watch worn by a hero, a lamp in a living room, and a robotic vacuum cleaner used in a kitchen while streaming the film. Further, the products in the film may grab the people’s attention while streaming the film, leaving them with a desire to purchase the products. However, without any direct information or accessible purchasing options, this interest often remains unfulfilled.

[0008] Further, users often encounter several challenges when trying to find and purchase the products viewed on the OTT platform and the users might have difficulty in identifyingor locating a specific product viewed on the OTT platform, leading to frustration and missed purchasing opportunities.

[0009] Additionally, lack of efficiency in locating the product compels the users to rely on a manual search such as search engines, social media, or electronic-commerce platforms, with no guarantee of finding the specific product viewed on the OTT platform. Consequently, a delay in identification of the product often results in missed marketing for brands.

[0010] Further, the users genuinely interested in the products are left without clear guidance, leading to a loss of potential for product engagement and purchase.

[0011] Hence, there is a need for an improved system for retargeting products which addresses the aforementioned issue(s).

[0012] OBJECTIVE OF THE INVENTION

[0013] An objective of the present invention is to enable a content creator to insert a product tag of a products in an over-the-top (OTT) platform and transmit a contextual information of products, a unique identifier of the OTT of the products from the over-the-top (OTT) platform to an advertising platform to facilitate user engagement.

[0014] Another objective of the invention is to promote the product tag of the products via an advertising platform to a user device, thereby enabling the user to view the product tag and facilitate seamless purchase of the products through the user device.

[0015] Yet, another objective of the invention is to share revenue generated from the purchase of the products to a producer of a film and the content creator of the over-the-top (OTT) platform, thereby establishing collaborative communication between involved parties (the producer and the content creator).

[0016] BRIEF DESCRIPTIONIn accordance with an embodiment of the present disclosure, a system for retargeting product advertisements based on movie content in online platform is provided. The system includes a processing subsystem hosted on a server wherein the processing subsystem is configured to execute on a network to control bidirectional communications among a plurality of modules. The processing subsystem includes an input module configured to receive a product tag pertaining to one or more products from a producer of a film, wherein the product tag comprises an image, a brand name, and a product description of the one or more products. The processing subsystem also includes a content access module operatively coupled to the input module, wherein the content access module is configured to enable a content creator of an online platform to receive and access the product tag. Further, the processing subsystem also includes an integration module operatively coupled to the content access module, wherein the integration module is configured to allow the content creator to insert the product tag of the one or more products at a predetermined time stamp into one or more frames in a film streaming on the online platform. The integration module is also configured to provide visual exposure of the one or more products to a user while streaming of the film. The processing subsystem also includes a data transmission module operatively coupled to the integration module, wherein the data transmission module is configured to transmit the product tag, a contextual information of the one or more products and unique identifier of the online platform to an advertising platform to enable target advertising of the one or more products through an application programming interface, wherein the contextual information comprises the brand name, and the time stamp of the one or more products. The processing subsystem includes an advertisement module operatively coupled to the data transmission module, wherein the advertisement module is configured to promote the product tag of the one or more products to the user via the advertising platform via a user device. The advertisement module is also configured to enable the user to view the product tag of the one or more products in the user device, thereby facilitating the user engagement with the one or more products. Further, the advertisement module is also configured to allow the user to purchase theone or more products after the user engagement via the user device. The processing subsystem also includes a monetization module operatively coupled to the advertisement module, wherein the monetization module is configured to provide a share revenue generated from the purchase of the one or more products to the producer and the content creator.

[0017] In accordance with another embodiment of the present disclosure, a method for retargeting product advertisements based on movie content in online platform is provided. The method includes receiving, by an input module, a product tag pertaining to one or more products from a producer of a film, wherein the product tag comprises an image, a brand name, and a product description of the one or more products. The method also includes enabling, by a content access module, a content creator of an online platform to receive and access the product tag. Further, the method includes allowing, by an integration module, the content creator to insert the product tag of the one or more products at a predetermined time stamp into one or more frames in a film streaming on the online platform. Furthermore, the method includes providing, by the integration module, visual exposure of the one or more products to a user while streaming of the film. Moreover, the method includes transmitting, by a data transmission module, the product tag, a contextual information of the one or more products and an unique identifier of the online platform to an advertising platform to enable target advertising of the one or more products through an application programming interface, wherein the contextual information comprises the brand name, and the time stamp of the one or more products. Additionally, the method includes promoting, by an advertisement module, the product tag of the one or more products to the user via the advertising platform via a user device. The method includes enabling, by the advertisement module, the user to view the product tag of the one or more products in the user device, thereby facilitating the user engagement with the one or more products. The method also includes allowing, by the advertisement module, the user to purchase the one or more products after the user engagement via the user device.The method also includes providing, by a monetization module, a share revenue generated from the purchase of the one or more products to the producer and the content creator.

[0018] To further clarify the advantages and features of the present disclosure, a more particular description of the disclosure will follow by reference to specific embodiments thereof, which are illustrated in the appended figures. It is to be appreciated that these figures depict only typical embodiments of the disclosure and are therefore not to be considered limiting in scope. The disclosure will be described and explained with additional specificity and detail with the appended figures.

[0019] BRIEF DESCRIPTION OF THE DRAWINGS

[0020] The disclosure will be described and explained with additional specificity and detail with the accompanying figures in which:

[0021] FIG. 1 is a block diagram representation of a system for retargeting product advertisements based on movie content in online platform in accordance with an embodiment of the present disclosure;

[0022] FIG. 2 is a block diagram of an exemplary embodiment of the system for retargeting product advertisements based on movie content in online platform of FIG. 1 in accordance with an embodiment of the present disclosure;

[0023] FIG. 3 is a block diagram of a computer or a server in accordance with an embodiment of the present disclosure;

[0024] FIG. 4 (a) illustrates a flow chart representing the steps involved in a method for retargeting product advertisements based on movie content in online platform in accordance with an embodiment of the present disclosure; andFIG. 4 (b) illustrates continued steps of the method of FIG. 4 (a) in accordance with an embodiment of the present disclosure.

[0025] Further, those skilled in the art will appreciate that elements in the figures are illustrated for simplicity and may not have necessarily been drawn to scale. Furthermore, in terms of the construction of the device, one or more components of the device may have been represented in the figures by conventional symbols, and the figures may show only those specific details that are pertinent to understanding the embodiments of the present disclosure so as not to obscure the figures with details that will be readily apparent to those skilled in the art having the benefit of the description herein.

[0026] DETAILED DESCRIPTION

[0027] For the purpose of promoting an understanding of the principles of the disclosure, reference will now be made to the embodiment illustrated in the figures and specific language will be used to describe them. It will nevertheless be understood that no limitation of the scope of the disclosure is thereby intended. Such alterations and further modifications in the illustrated system, and such further applications of the principles of the disclosure as would normally occur to those skilled in the art are to be construed as being within the scope of the present disclosure.

[0028] The terms “comprises”, “comprising”, or any other variations thereof, are intended to cover a non-exclusive inclusion, such that a process or method that comprises a list of steps does not include only those steps but may include other steps not expressly listed or inherent to such a process or method. Similarly, one or more devices or subsystems or elements or structures or components preceded by "comprises... a" does not, without more constraints, preclude the existence of other devices, sub-systems, elements, structures, components, additional devices, additional sub-systems, additional elements, additional structures or additional components. Appearances of the phrase"in an embodiment", "in another embodiment" and similar language throughout this specification may, but not necessarily do, all refer to the same embodiment.

[0029] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by those skilled in the art to which this disclosure belongs. The system, methods, and examples provided herein are only illustrative and not intended to be limiting.

[0030] In the following specification and the claims, reference will be made to a number of terms, which shall be defined to have the following meanings. The singular forms “a”, “an”, and “the” include plural references unless the context clearly dictates otherwise.

[0031] Embodiments of the present disclosure relates to system for retargeting product advertisements based on movie content in online platform is provided. The system includes a processing subsystem hosted on a server wherein the processing subsystem is configured to execute on a network to control bidirectional communications among a plurality of modules. The processing subsystem includes an input module configured to receive a product tag pertaining to one or more products from a producer of a film, wherein the product tag comprises an image, a brand name, and a product description of the one or more products. The processing subsystem also includes a content access module operatively coupled to the input module, wherein the content access module is configured to enable a content creator of an online platform to receive and access the product tag. Further, the processing subsystem also includes an integration module operatively coupled to the content access module, wherein the integration module is configured to allow the content creator to insert the product tag of the one or more products at a predetermined time stamp into one or more frames in a film streaming on the online platform. The integration module is also configured to provide visual exposure of the one or more products to a user while streaming of the film. The processing subsystem also includes a data transmission module operatively coupled to the integration module, wherein the data transmission module is configured to transmita product tag, contextual information of the one or more products and an unique identifier of the online platform to an advertising platform to enable target advertising of the one or more products through an application programming interface, wherein the contextual information comprises the brand name, and the time stamp of the one or more products. The processing subsystem includes an advertisement module operatively coupled to the data transmission module, wherein the advertisement module is configured to promote the product tag of the one or more products to the user via the advertising platform via a user device. The advertisement module is also configured to enable the user to view the product tag of the one or more products in the user device, thereby facilitating the user engagement with the one or more products. Further, the advertisement module is also configured to allow the user to purchase the one or more products after the user engagement via the user device. The processing subsystem also includes a monetization module operatively coupled to the advertisement module, wherein the monetization module is configured to provide a share revenue generated from the purchase of the one or more products to the producer and the content creator.

[0032] FIG. 1 is a block diagram representation of a system for retargeting product advertisements based on movie content in online platform in accordance with an embodiment of the present disclosure. The system (100) includes a processing subsystem (105) hosted on a server (110). In one embodiment, the server (110) may include a cloud-based server. In another embodiment, parts of the server (110) may be a local server coupled to a first user device. The processing subsystem (105) is configured to execute on a network (115) to control bidirectional communications among a plurality of modules. In one example, the network (115) may be a private or public local area network (LAN) or Wide Area Network (WAN), such as the Internet. In another embodiment, the network (115) may include both wired and wireless communications according to one or more standards and / or via one or more transport mediums. In one example, the network (115) may include wireless communicationsaccording to one of the 802.11 or Bluetooth specification sets, or another standard or proprietary wireless communication protocol. In yet another embodiment, the network (115) may also include communications over a terrestrial cellular network, including, a global system for mobile communications (GSM), code division multiple access (CDMA), and / or enhanced data for global evolution (EDGE) network.

[0033] The processing subsystem (105) includes an input module (120), a content access module (130), an integration module (140), a data transmission module (150), an advertisement module (160), and a monetization module (170).

[0034] The input module (120) is configured to receive a product tag pertaining to one or more products from a producer of a film. The product tag includes, but is not limited to an image, a brand name, and a product description of the one or more products. Typically, the image is utilized to visually represent the one or more products for promotional purpose, while the brand name identifies manufacturers or origin of the one or more products. Further, the product description provides product features, usage instructions, price information, manufacturer details and specifications. Further, the product tag is utilized to facilitate accurate placement of the one or more products, target advertising and enhanced user engagement across an over-the-top (OTT) platform.

[0035] For example, the input module (120) may receive the product tag regarding a timepiece that is to be featured in the film. The product tag includes the image - high resolution image of the timepiece, the brand name - X, and the product description - a modern timepiece with customizable settings.

[0036] Further, the content access module (130) is operatively coupled to the input module (120). The content access module (130) is configured to enable a content creator of an online platform to receive and access the product tag. Typically, the content creator of the online platform and the producer of the film partners and jointly determines the oneor more products that are to be inserted into the film for upselling the one or more products.

[0037] The integration module (140) is operatively coupled to the content access module (130). The integration module (140) is configured to allow the content creator to insert the product tag of the one or more products at a predetermined time stamp (the predetermined time stamp is utilized to ensure that the user has viewed the one or more products while streaming the film, thereby confirming that the user has engaged with the one or more products) into one or more frames in a film streaming on the online platform. Typically, the content creator utilizes one or more methods to insert the product tag into the film. The one or more methods includes, but is not limited to framebased insertion, and overlay rendering. In one embodiment, the one or more methods utilized by the content creator includes, but is not limited to dynamic ad placement, and augmented reality placement.

[0038] In the frame-based insertion, the content creator selects a time stamp of a particular frame from the film, the frame is then extracted, and the product tag is added to the frame, now the modified frame is then reintegrated into the film at the selected time stamp.

[0039] In the overlay rendering, the content creator directly integrates the product tag on a top layer of a frame and then resizes the image based on requirement.

[0040] Further, the integration module (140) is also configured to provide a visual exposure of the one or more products to a user while streaming the film.

[0041] In one embodiment, the insertion of the product tag of the one or more products does not alter a storey line of the film, ensuring that a narrative flow of the film remains intact.Further, the data transmission module (150) is operatively coupled to the integration module (140). The data transmission module (150) is configured to transmit a product tag, a contextual information of the one or more products, and unique identifier of the online platform (username, electronic mail identifier, password) to an advertising platform to enable target advertising of the one or more products through an application programming interface. Examples of the advertising platform includes but is not limited to search-engine based advertising, social media advertising, google ads, meta pixel, Microsoft advertising, TikTok ads, Linkedln ads, Instagram, face book, and e-commerce advertising. Typically, the contextual information includes the brand name, and the time stamp of the one or more products.

[0042] For example, consider a scenario where the user is streaming the film on the OTT platform, and a time piece is prominently featured at the timestamp 00:20:05. The data transmission module (150) collects the contextual information, such as the brand name, product description of the time piece and the timestamp (00: 15:30) and then transmits the contextual information along with the user’s credentials to the advertising platform.

[0043] Furthermore, the advertisement module (160) is operatively coupled to the data transmission module (150). The advertisement module (160) is configured to promote the product tag of the one or more products to the user via the advertising platform to a user device. Typically, the advertising platform stores cookies on the user device to track one or more activities pertaining to interactions with the one or more products and then retargets the one or more products based on the one or more activities for the user engagement. The one or more activities includes but is not limited to viewing the product tag of the one or more products, searching for the one or more products, adding the one or more products to a cart, purchasing related products, and removing the one or more products from the cart. Further, the advertisement module (160) is also configured to enable the user to view the product tag of the one or more products in the user device, thereby facilitating the user engagement with the one or more products.For example, consider a scenario where Mary is streaming the film on the OTT platform and witness that a leather jacket stored in a cupboard in the film, the contextual information regarding the leather jacket is transmitted to the advertising platform. Now, the advertising platform stores cookies on the user’s device to track their interactions. If the user views the image of the leather jacket, searches for it online, adds it to their cart, or removes it without purchasing, the cookies store these actions. Based on this product tag, the advertising platform retargets the leather jacket by displaying ads for the leather jacket or similar products on a social media, websites, or other applications Mary uses.

[0044] Further, the advertisement module (160) is also configured to allow the user to purchase the one or more products after the user engagement via the user device. Typically, the advertisement module (160) provides an interactive link where the user is directed to an electronic-commerce website. Once directed, the user can view the one or more products, add them to the cart, and proceed to check out using payment gateways.

[0045] As used herein, it is to be noted that the user device may include, but is not limited to, a mobile phone, desktop computer, portable digital assistant (PDA), smart phone, tablet, ultra-book, netbook, laptop, multi-processor system, microprocessor-based or programmable consumer electronic system, or any other communication device that a user may use. In some embodiments, the user device may comprise a display module (not shown) to display information (for example, in the form of user interfaces). In further embodiments, the user device may comprise one or more of touch screens, accelerometers, gyroscopes, cameras, microphones, global positioning system (GPS) devices, and so forth.

[0046] Moreover, the monetization module (170) is operatively coupled to the advertisement module (160). The monetization module (170) is configured to provide share revenue generated from the purchase of the one or more products to the producer and the content creator through automated tracking and payment systems. In one embodiment, themonetization module (170) is integrated with an affiliate tracking system, wherein the one or more products inserted in the OTT platform are linked to a unique tracking identifier. Upon completion of the purchase of the one or more products, the unique tracking identifier enables the monetization module (170) to record the sale and calculate the revenue generated based on a predefined percentage allocation (determined by the content creator and producer of the film). The revenue is then distributed to the producer and the content creator via an automated payment processing system.

[0047] In another embodiment, the monetization module (170) may integrate with a blockchain-based contracts.

[0048] FIG. 2 is a block diagram of an exemplary embodiment of a system for retargeting product advertisements based on movie content in online platform in accordance with an embodiment of the present disclosure. The processing subsystem (105) includes a notification module (180), and a redirector module (190).

[0049] The notification module (180) is operatively coupled to the data transmission module (150). The notification module (180) is configured to dynamically generate an advertisement on the user device by incorporating the product tag of the one or more products. For example, if the user browses the leather jacket but does not complete a purchase, the notification module (180) generates an ad featuring the same item. Later, when the user opens the e-commerce application or a social media platform, the user receives a notification or a banner ad showcasing the leather jacket with a “Limited Offer” or “Still Interested or 50 percent offer” prompt. This personalized ad encourages the user to revisit the leather jacket and complete the purchase, enhancing user engagement and conversion rates.

[0050] The redirector module (190) is operatively coupled to the notification module (180). The redirector module (190) is configured to provide an interactive link of the one ormore products to facilitate the user engagement, thereby enabling the user to initiate a transaction for the one or more products. Typically, the interactive link is a dynamic hyperlink that enhances user interaction and simplifies the purchasing process. Typically, the interactive link includes but is not limited to call-to-action buttons, embedded previews, deep linking, and personalized tracking.

[0051] Consider a non-limiting example, wherein producer X of the film collaborates with a fashion brand (retailer) Y to promote a leather jacket. The producer X then collaborates with an OTT platform to upsell the leather jacket. The producer X provides a product tag (image, brand name and detailed description) regarding the leather jacket to a content creator Z via an input module (120). The product tag is then available to the content creator Z via a content access module (130). Further, the integration module (140) allows the content creator Z to insert the leather jacket at a predefined timestamp in the film, thereby ensuring visual exposure to a user. As the user streams the film, the data transmission module (150) transmits the image, brand name and the time stamp of the leather jacket to an advertising platform. Further, if the user pauses the film and searches for similar products, their interactions are stored in a user device. Based on the user engagement, the advertising module (160) generates a personalized ad featuring the same leather jacket or similar products. If the user decides and buys the leather jacket, the monitorization module (170) ensures that a portion of revenue is shared with the producer X and content creator Z as part of the product placement agreement.

[0052] In an example, the OTT platform, such as Amazon Prime, stores the product tag associated with one or more products within its ecosystem. The Amazon Prime transmits the product tag, contextual information related to the one or more products, and a unique identifier of the OTT platform to an associated e-commerce platform, such as Amazon’s e-commerce platform, to facilitate product upselling. Since the Amazon Prime and the Amazon e-commerce platform operate within a unifiedecosystem, seamless data exchange enables personalized product recommendations based on user interactions with the OTT platform. In an another example, the OTT platform, such as Zee5, which does not have a directly associated e-commerce platform, transmits the product tag, the contextual information of one or more products, and the unique identifier of the OTT platform to a third-party digital advertising networks, such as Google Ads and Facebook Pixel, for upselling the one or more products.

[0053] FIG. 3 is a block diagram of a computer or a server in accordance with an embodiment of the present disclosure. The server (110) includes processor(s) (430), and memory (410) operatively coupled to the bus (420). The processor(s) (430), as used herein, means any type of computational circuit, such as, but not limited to, a microprocessor, a microcontroller, a complex instruction set computing microprocessor, a reduced instruction set computing microprocessor, a very long instruction word microprocessor, an explicitly parallel instruction computing microprocessor, a digital signal processor, or any other type of processing circuit, or a combination thereof.

[0054] The memory (410) includes several subsystems stored in the form of executable program which instructs the processor (430) to perform the method steps illustrated in FIG. 1. The memory (410) includes a processing subsystem (105) of FIGI. The processing subsystem (105) includes a plurality of modules. The plurality of modules includes an input module (120), a content access module (130), an integration module (140), a data transmission module (150), an advertisement module (160), and a monetization module (170).

[0055] The input module (120) is configured to receive a product tag pertaining to one or more products from a producer of a film, wherein the product tag comprises an image, a brand name, and a product description of the one or more products. The content access module (130) is operatively coupled to the input module (120), wherein the content access module (130) is configured to enable a content creator of an online platform toreceive and access the product tag. Further, the integration module (140) is configured to allow the content creator to insert the image of the one or more products at a predetermined time stamp into one or more frames in a film streaming on the online platform. The integration module (140) is also configured to provide visual exposure of the one or more products to a user while streaming of the film. The data transmission module (150) is operatively coupled to the integration module (140), wherein the data transmission module (150) is configured to transmit a product tag, a contextual information of the one or more products and an unique identifier of the online platform to an advertising platform to enable target advertising of the one or more products through an application programming interface, wherein the contextual information comprises the brand name, and the time stamp of the one or more products. The advertisement module (160) is operatively coupled to the data transmission module (150), wherein the advertisement module (160) is configured to promote the image of the one or more products to the user via the advertising platform via a user device. The advertisement module (160) is also configured to enable the user to view the image of the one or more products in the user device, thereby facilitating the user engagement with the one or more products. Further, the advertisement module (160) is also configured to allow the user to purchase the one or more products after the user engagement via the user device. The monetization module (170) is operatively coupled to the advertisement module (160), wherein the monetization module (170) is configured to provide a share revenue generated from the purchase of the one or more products to the producer and the content creator.

[0056] The bus (420) as used herein refers to be internal memory channels or computer network that is used to connect computer components and transfer data between them. The bus (420) includes a serial bus or a parallel bus, wherein the serial bus transmits data in bit-serial format and the parallel bus transmits data across multiple wires. The bus (420) as used herein, may include but not limited to, a system bus, an internal bus, an external bus, an expansion bus, a frontside bus, a backside bus and the like.FIG. 4 (a) illustrates a flow chart representing the steps involved in a method for retargeting product advertisements based on movie content in online platform in accordance with an embodiment of the present disclosure. FIG. 4 (b) illustrates continued steps of the method of FIG. 4 (a) in accordance with an embodiment of the present disclosure. The method (500) includes receiving, by an input module, a product tag pertaining to one or more products from a producer of a film, wherein the product tag comprises an image, a brand name, and a product description of the one or more products in step (510). Typically, the producer of a film interacts with a retailer to upsell the one or more products.

[0057] The method (500) also includes enabling, by a content access module, a content creator of an online platform to receive and access the product tag in step (520).

[0058] Further, the method (500) includes allowing, by an integration module, the content creator to insert the product tag of the one or more products at a predetermined time stamp into one or more frames in the film streaming on the online platform in step (530). Typically, insertion of the product tag of the one or more products does not alter a storey line of the film, ensuring that a narrative flow of the film remains intact.

[0059] The predetermined time stamp is utilized to ensure that the user has viewed the one or more products while streaming the film, thereby confirming that the user has engaged with the one or more products.

[0060] Furthermore, the method (500) includes providing, by the integration module, visual exposure of the one or more products to a user while streaming of the film in step (540).

[0061] Additionally, the method (500) includes transmitting, by a data transmission module, the product tag, a contextual information of the one or more products, and an unique identifier of the online platform to an advertising platform to enable target advertising of the one or more products through an application programming interface, wherein the contextual information comprises the brand name, and the time stamp of the one ormore products in step (550). Typically, the unique identifier of the online platform include username, electronic mail identifier, and password.

[0062] In one embodiment, the contextual information of the one or more products is transmitted to the advertising platform after confirming that the user has viewed the one or more products at the predetermined time stamp in the film.

[0063] Further, the method (500) includes promoting, by an advertisement module, the product tag of the one or more products to the user via the advertising platform via a user device in step (560). Typically, the advertising platform is configured to store cookies on the user device to track one or more activities pertaining to interactions with the one or more products. The advertising platform also retarget the one or more products based on the one or more activities for the user engagement, wherein the one or more activities comprises viewing the product tag of the one or more products, searching for the one or more products, adding the one or more products to a cart, purchasing related products, and removing the one or more products from the cart.

[0064] Furthermore, the method (500) includes enabling, by the advertisement module, the user to view the image of the one or more products in the user device, thereby facilitating the user engagement with the one or more products in step (570).

[0065] Moreover, the method (500) includes allowing, by the advertisement module, the user to purchase the one or more products after the user engagement via the user device in step (580).

[0066] Additionally, the method (500) includes providing, by a monetization module, a share revenue generated from the purchase of the one or more products to the producer and the content creator in step (590). Typically, the revenue is shared automatically via a payment gateways, which handles secure and efficient transactions.Various embodiments of the system for retargeting product advertisements based on movie content in online platform above provide various benefits upon collecting the product tag by an input module (120) from a producer of a film, ensuring accurate and efficient product integration. Further, facilitating seamless collaboration between the producer and the content creator while ensuring timely and accurate placement of the product in the film by a content access module (130) by allowing the content creator to access the product tag. Allowing the content creator by utilizing an integration module (140) to insert the product tag of the product into a specific film frame at a predetermined timestamp, ensuring natural placement without disrupting the storyline of the film, ensuring that a narrative flow of the film remains intact. Further, the data transmission module (150) securely transmits contextual information of the product to an advertising platform, including timestamps and an unique identifier of the online platform, enabling targeted advertising and personalized recommendations that increase engagement and conversions. The advertisement module (160) also promotes the product by displaying the product tag of the product to the user via an advertising platform on a user device, providing interactive touchpoints that enhance brand recall and streamline purchasing process. The monetization module (170) ensures revenue distribution by allocating a share of the sales generated to both the producer and the content creator, incentivizing their participation and fostering a sustainable business model.

[0067] The techniques described in this disclosure may be implemented, at least in part, in hardware, software, firmware, or any combination thereof. For example, various aspects of the described techniques may be implemented within one or more processors, including one or more microprocessors, digital signal processors (DSPs), application-specific integrated circuits (ASICs), field-programmable gate arrays (FPGAs), or any other equivalent integrated or discrete logic circuitry, as well as any combinations of such components. The term “processor” or “processing subsystem” may generally refer to any of the foregoing logic circuitry, alone or in combinationwith other logic circuitry, or any other equivalent circuitry. A electronic control unit including hardware may also perform one or more of the techniques of this disclosure.

[0068] Such hardware, software, and firmware may be implemented within the same device or within separate devices to support the various techniques described in this disclosure. In addition, any of the described units, modules, or components may be implemented together or separately as discrete but interoperable logic devices. Depiction of different features as modules or units is intended to highlight different functional aspects and does not necessarily imply that such modules or units must be realized by separate hardware, firmware, or software components. Rather, functionality associated with one or more modules or units may be performed by separate hardware, firmware, or software components, or integrated within common or separate hardware, firmware, or software components.

[0069] It will be understood by those skilled in the art that the foregoing general description and the following detailed description are exemplary and explanatory of the disclosure and are not intended to be restrictive thereof.

[0070] While specific language has been used to describe the disclosure, any limitations arising on account of the same are not intended. As would be apparent to a person skilled in the art, various working modifications may be made to the method in order to implement the inventive concept as taught herein.

[0071] The figures and the foregoing description give examples of embodiments. Those skilled in the art will appreciate that one or more of the described elements may well be combined into a single functional element. Alternatively, certain elements may be split into multiple functional elements. Elements from one embodiment may be added to another embodiment. For example, the order of processes described herein may be changed and are not limited to the manner described herein. Moreover, the actions of any flow diagram need not be implemented in the order shown; nor do all of the actsneed to be necessarily performed. Also, those acts that are not dependent on other acts may be performed in parallel with the other acts. The scope of embodiments is by no means limited by these specific examples.

Claims

WE CLAIM:

1. A system (100) for retargeting product advertisements based on movie content in online platform comprising:characterized in that,a processing subsystem (105) hosted on a server (110) wherein the processing subsystem (105) is configured to execute on a network (115) to control bidirectional communications among a plurality of modules comprising:an input module (120) configured to receive a product tag pertaining to one or more products from a producer of a film, wherein the product tag comprises an image, a brand name, and a product description of the one or more products;a content access module (130) operatively coupled to the input module (120), wherein the content access module (130) is configured to enable a content creator of an online platform to receive and access the product tag;an integration module (140) operatively coupled to the content access module (130), wherein the integration module (140) is configured to:allow the content creator to insert the product tag of the one or more products at a predetermined time stamp into one or more frames in a film streaming on the online platform; andprovide visual exposure of the one or more products to a user while streaming of the film;a data transmission module (150) operatively coupled to the integration module (140), wherein the data transmission module (150) is configured to transmit the product tag, a contextual information of the one or more products and a unique identifier of the online platform to an advertising platform toenable target advertising of the one or more products through an application programming interface,wherein the contextual information comprises the brand name, and the time stamp of the one or more products;an advertisement module (160) operatively coupled to the data transmission module (150), wherein the advertisement module (160) is configured to:promote the product tag of the one or more products to the user via the advertising platform via a user device;enable the user to view the product tag of the one or more products in the user device, thereby facilitating the user engagement with the one or more products; andallow the user to purchase the one or more products after the user engagement via the user device; anda monetization module (170) operatively coupled to the advertisement module (160), wherein the monetization module (170) is configured to provide a share revenue generated from the purchase of the one or more products to the producer and the content creator.

2. The system (100) as claimed in claim 1, wherein the content creator of the online platform and the producer of the film partners and jointly determine the one or more products that are to be inserted into the film for upselling the one or more products.

3. The system (100) as claimed in claim 1, wherein the unique identifier of the online platform comprises username, electronic mail identifier, and password.

4. The system (100) as claimed in claim 1 , comprising a notification module (180) operatively coupled to the data transmission module (150), wherein the notification module (180) is configured to dynamically generate an advertisement on the user device by incorporating the product tag of the one or more products.

5. The system (100) as claimed in claim 1, comprising a redirector module (190) operatively coupled to the notification module (180), wherein the redirector module (190) is configured to provide an interactive link of the one or more products to facilitate the user engagement, thereby enabling the user to initiate a transaction for the one or more products.

6. The system (100) as claimed in claim 1, wherein the advertising platform is configured to:store cookies on the user device to track one or more activities pertaining to interactions with the one or more products; andretarget the one or more products based on the one or more activities for the user engagement,wherein the one or more activities comprises viewing the product tag of the one or more products, searching for the one or more products, adding the one or more products to a cart, purchasing related products, and removing the one or more products from the cart.

7. The system (100) as claimed in claim 1, wherein the insertion of the product tag of the one or more products does not alter a storey line of the film, ensuring that a narrative flow of the film remains intact.

8. The system (100) as claimed in claim 1, wherein the predetermined time stamp is utilized to ensure that the user has viewed the one or more products while streaming the film, thereby confirming that the user has engaged with the one or more products.

9. The system (100) as claimed in claim 8, wherein upon confirming the user visibility at the predetermined time stamp, the contextual information of the one or more products is transmitted to the advertising platform.

10. A method (500) for retargeting product advertisements based on movie content in online platform comprising:characterized in that,receiving, by an input module, a product tag pertaining to one or more products from a producer of a film, wherein the product tag comprises an image, a brand name, and a product description of the one or more products; (510)enabling, by a content access module, a content creator of an online platform to receive and access the product tag; (520)allowing, by an integration module, the content creator to insert the product tag of the one or more products at a predetermined time stamp into one or more frames in a film streaming on the online platform; (530)providing, by the integration module, visual exposure of the one or more products to a user while streaming of the film; (540)transmitting, by a data transmission module, a contextual information of the one or more products and unique identifier of the online platform of the user to an advertising platform to enable target advertising of the one or more products through an application programming interface, wherein the contextual information comprises the brand name, and the time stamp of the one or more products; (550)promoting, by an advertisement module, the product tag of the one or more products to the user via the advertising platform via a user device; (560)enabling, by the advertisement module, the user to view the product tag of the one or more products in the user device, thereby facilitating the user engagement with the one or more products; (570)allowing, by the advertisement module, the user to purchase the one or more products after the user engagement via the user device; and (580)providing, by a monetization module, a share revenue generated from the purchase of the one or more products to the producer and the content creator. (590)

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