Patent cliff
Also called patent expiry cliff, loss of exclusivity, patent expiration cliff, drug patent cliff
Patent cliff is a term used, mainly in the pharmaceutical industry, for a period when patents on many high-revenue branded drugs expire within a short time, and for the revenue loss that follows as those drugs face generic competition. A 2023 study published by India's Department of Pharmaceuticals, and prepared for it by a consultant, describes the term this way1.
The study describes it as a "cliff" because the revenue drop-off can be steep and sudden when several drugs lose patent protection at the same time1. It also notes that the same event creates opportunities for generic manufacturers and can make medicines more affordable for health systems and patients1.
How a patent cliff happens
- A patent gives a temporary exclusive rightA US patent contains a grant of the right to exclude others from making, using, offering for sale or selling the invention throughout the United States, or importing it into the United States (35 U.S.C. 154(a)(1))5. The term of a new US patent is 20 years from the date the application was filed in the United States, and many other factors can affect the duration3.
- The patent expiresAfter a patent has expired, anyone may make, use, offer for sale, sell or import the invention without permission, as long as those activities are not covered by other unexpired patents4. See Patent expiration.
- Generic competitors seek approvalFor a drug, other companies can seek approval to sell generic versions. The Department of Pharmaceuticals study describes generics as containing the same active ingredients as the innovator drug and typically being sold at lower prices1. FDA says the timing of first-generic approvals is often dictated by the patent expiry dates of the brand product2.
- Sales and prices fallThe study says that when a market opens to generic competition, sales of the branded drugs often experience a significant decline1. In FDA's analysis of US generic approvals in 2018, 2019 and 2020, there were many instances where, within a year of the first-generic approval, the average market price of the drug product (all brand and generic versions, weighted by sales) fell by more than 75% compared to the brand price2. That is a price comparison, not a measure of the brand company's revenue.
Why the expiry date is not the whole story
The expiry date of one patent does not always decide when competitors enter. The Department of Pharmaceuticals study says drug patents are typically sought for the compound itself, but patents can also be granted for the manufacturing process, the formulation or the method of use1. Activities covered by other unexpired patents stay restricted after one patent expires4.
For drugs in the US, FDA exclusivity is a separate barrier. FDA explains that patents and exclusivity work in a similar fashion but are distinct from one another and governed by different statutes3.
| Patent | FDA exclusivity | |
|---|---|---|
| What it is | A property right granted by the USPTO, which can encompass a wide range of claims3 | Certain delays and prohibitions on approval of competitor drugs available under the statute3 |
| When it arises | Anytime during the development of a drug3 | Attaches upon approval of a drug or of certain supplements, if statutory requirements are met3 |
FDA also says that periods of exclusivity and patent terms may or may not run concurrently3. The exclusivities it lists include orphan drug, new chemical entity, new clinical investigation, pediatric and patent challenge exclusivity3.
Patent terms can be extended too. In the US, patent term adjustment under 35 U.S.C. 154(b) lengthens the term when issue of the patent is delayed in the ways the statute lists5. See Patent term adjustment. Under 35 U.S.C. 156, the term of a patent that claims a product, a method of using a product or a method of manufacturing a product can be extended if the statutory conditions are met, including that the product was subject to a regulatory review period before its commercial marketing or use6.
Generic competition can also build in stages. In one FDA analysis, further generics entered markets with limited generic competition only after 180-day patent challenge exclusivity, which had been blocking the approval and launch of new generics, expired2. FDA lists patent challenge exclusivity as an exclusivity for ANDAs only3.
For biological products, the competing products are biosimilars. An application for approval of a biosimilar may not be made effective until 12 years after the reference product was first licensed (42 U.S.C. 262(k)(7)(A))7.
Who is affected and how they respond
The Department of Pharmaceuticals study says companies with products going off patent closely monitor their patent portfolios and release information about impending expirations in their financial disclosures1. It describes the effects on different parties as follows1:
- Innovator companies with drugs going off patent can see a decline in sales and profitability as generic competition enters1;
- generic manufacturers gain an opportunity to enter the market and increase competition1;
- healthcare systems and patients can benefit from access to more affordable medications1;
- and affected companies try to adapt by launching new drugs to replace lost sales, seeking partnerships or acquisitions, investing in research and development, or exploring other revenue streams1.
Questions people ask
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Run FTO SearchDoes a patent cliff apply only to drugs?
Not in principle, but the term is mainly used for drugs. The Department of Pharmaceuticals study describes the term as an event in the pharmaceutical industry1. The legal effect of expiry is not specific to drugs: after a patent has expired anyone may make, use, offer for sale, sell or import the invention without permission, as long as the activity is not covered by other unexpired patents4. How far revenue falls afterwards depends on the product and market, and the sources used here do not quantify that outside pharmaceuticals.
Is a patent cliff caused by a single patent expiring?
Not necessarily. Drug patents may cover the compound, the manufacturing process, the formulation or the method of use1, and activities covered by other unexpired patents stay restricted4. For drugs in the US, FDA exclusivity runs separately and may or may not run concurrently with patent terms3.
Can a patent cliff be delayed?
In some cases, yes. US patent terms can be extended by patent term adjustment under 35 U.S.C. 154(b)5 and, for a patent claiming a product, a method of using it or a method of manufacturing it, by extension under 35 U.S.C. 156 if its conditions are met6. FDA exclusivities can delay approval of competitor drugs3, and 180-day patent challenge exclusivity can block the approval and launch of later generics2.
How fast do prices fall once generics enter?
In FDA's analysis of US generic approvals in 2018, 2019 and 2020, there were many instances where, within a year of the first-generic approval, the average market price of the drug product (all brand and generic versions, weighted by sales) fell by more than 75% compared to the brand price. This compares prices, not brand revenue2. The Department of Pharmaceuticals study says sales of the branded drugs often experience a significant decline when the market opens to generic competition1.
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