3D Absorbent Topsheets with Indicia for Visual Appeal

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Solution Overview

Problem

Conventional absorbent articles lack visual appeal and effective communication of their absorbency and softness attributes, and they are not packaged efficiently for convenient storage and distribution.

Innovation Solution

The development of absorbent articles featuring a liquid permeable topsheet with a three-dimensional structure, comprising hydrophobic and hydrophilic layers, and incorporating indicia for aesthetic and communicative purposes, along with compression packaging for space efficiency and cost savings.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If conventional absorbent articles use planar substrates, then manufacturing is simple, but they lack visual appeal and fail to communicate absorbency and softness attributes effectively

Engineering Contradiction:
Improvesubstrate manufacturing simplicityVSAvoidvisual appeal and attribute communication
Core Design Contradiction:
Ease of manufactureVSProductivity

Solution Approach 1:

The patent transforms planar substrates into three-dimensional structures by adding vertical dimension through embossed patterns, raised surfaces, and textured features. This dimensional change creates visual depth that communicates absorbency and softness attributes while maintaining manufacturing feasibility through conventional embossing and lamination processes.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The patent incorporates color variations and visual indicators into the substrate design to communicate product attributes. Different colors and patterns are used to indicate absorbency levels, product type, and features, enhancing visual appeal and consumer understanding without complicating the manufacturing process.

Inventive Principle:
Principle #32Color changes

2Reliability

If absorbent articles are packaged in conventional non-compressed form, then product integrity is maintained, but storage and distribution costs increase

Engineering Contradiction:
Improveproduct integrityVSAvoidpackaging space
Core Design Contradiction:
ReliabilityVSVolume of stationary object

Solution Approach 1:

The patent divides the absorbent article into modular components with rigid structural elements that can be compressed and reconstructed. The segmented design allows the product to be compacted for storage while maintaining functional integrity upon activation or use.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent uses flexible yet structurally sound packaging materials that can be compressed to reduce volume while protecting the absorbent article. The packaging film maintains product integrity during compression and transport, then allows easy opening while preserving the article's functional properties.

Inventive Principle:
Principle #30Flexible shells and thin films

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution enhances the perceived absorbency and softness of absorbent articles while providing an aesthetically pleasing appearance and improved packaging efficiency, reducing storage and distribution costs.

Implementation Method 1

The topsheet comprises a first layer comprising a hydrophobic material and a second layer comprising a hydrophilic material

Methodology Applied
Scientific EffectHydrophobic effect: Hydrophobe

Implementation Method 2

The topsheet comprises a first layer comprising a hydrophobic material and a second layer comprising a hydrophilic material

Methodology Applied
Scientific EffectHydrophilic effect: Hydrophile

Implementation Method 3

The plurality of recesses, the plurality of projections, and the plurality of land areas, together form a first three-dimensional surface on a first side of the topsheet and a second three-dimensional surface on a second side of the topsheet

Methodology Applied
Scientific EffectLight scattering: Scattering

Data Source

PatentUS10973702B2Absorbent articles having three dimensional substrates and indicia
Publication Date: 2021.04.13 PROCTER & GAMBLE CO
  • US10973702B2 patent drawing
  • US10973702B2 patent drawing
  • US10973702B2 patent drawing

AI summary

An absorbent article comprises a three-dimensional liquid permeable topsheet. The topsheet comprises a first layer comprising a hydrophobic material and a second layer comprising a hydrophilic material. The first layer is joined to the second layer. The topsheet comprises a plurality of recesses, a plurality of projections, and a plurality of land areas. The land areas surround at least a majority of the plurality of projections and a plurality of the recesses. The absorbent article comprises a liquid impermeable backsheet, an acquisition material, an absorbent core disposed at least partially intermediate the acquisition material and the liquid impermeable backsheet, and an indicia. The indicia is on the acquisition material or the liquid permeable topsheet. The indicia is visible from a wearer-facing side of the absorbent article. The indicia is different color than the acquisition material or the liquid permeable topsheet.