3D Ad Disclosure System with Gaze-Controlled Orientation
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Solution Overview
Problem
In 3D virtual spaces, users struggle to distinguish advertisements from content objects due to the lack of clear ad disclosures, which can erode trust and violate regulatory guidelines.
Innovation Solution
A method and apparatus that detect advertisement objects within a user's sight and insert ad disclosures adjacent to them, with the ability to control the position and orientation of these disclosures based on user gaze, ensuring the ad disclosures remain visible and recognizable regardless of the user's viewpoint.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If advertisement objects are inserted into 3D virtual space content, then advertising revenue and content enrichment are improved, but user ability to distinguish advertisements from content deteriorates
Solution Approach 1:
The patent introduces an ad disclosure object as an intermediary element between the advertisement object and the user. This mediator provides identification information that helps users distinguish advertisements from content objects, resolving the information loss problem while maintaining advertisement presence in the 3D space
Solution Approach 2:
The patent applies different visual properties to the ad disclosure object compared to regular content objects. The ad disclosure has distinct characteristics (such as borders, labels, or visual markers) that make it locally different from content objects, enabling users to identify advertisements without removing them from the 3D environment
2Loss of information
If ad disclosure is provided in 3D space, then advertisement identification is improved, but device complexity and control difficulty increase
Solution Approach 1:
The system automatically detects user gaze direction and autonomously adjusts the ad disclosure object's position and orientation without requiring manual user input. The gaze detection unit and control unit work together to self-adjust the disclosure placement, reducing the complexity of user interaction while maintaining effective advertisement identification
3Device complexity
If ad disclosure position is fixed, then device complexity is reduced, but user trust and disclosure visibility deteriorate in 3D space
Solution Approach 1:
The patent makes the ad disclosure object dynamic by allowing its position and orientation to change based on user gaze direction. This dynamic adjustment ensures the disclosure remains visible and relevant to the user's current focus point in the 3D space, enhancing user trust without requiring complex fixed-position control systems
Data Source
AI summary
The present disclosure in at least one embodiment provides a method of providing an advertisement disclosure for advertisement identification to a content that is displayed in a three-dimensional space by a visual interface, including detecting an advertisement object located within a user sight from the content, inserting the advertisement disclosure in an adjacent position to the advertisement object, and controlling the advertisement disclosure in position or orientation based on a user gaze upon detecting the user gaze.