3D Enhanced TV Advertising via Object Library Overlay
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Solution Overview
Problem
Current video processing systems face challenges in efficiently transforming large numbers of pixels in real-time for 3-D video broadcasting, requiring significant CPU resources or specialized hardware, and existing 3-D video standards are not widely compatible with common commercial broadcasting systems, leading to data overload issues.
Innovation Solution
A method and system for 3-D enhanced advertising that identifies 2-D images in a video broadcast and uses a 3-D object library to generate a 3-D highlighted rendering of the image, utilizing a computer architecture with a processor, memory, and I/O devices to overlay 3-D graphics onto a 2-D video, creating a visually enhanced 3-D effect without the need for extensive hardware upgrades.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Manufacturing precision
If real-time 3-D video transformation is performed on large numbers of pixels, then 3-D video broadcasting quality is improved, but CPU resources and hardware complexity increase significantly
Solution Approach 1:
The patent segments the video processing task by separating 2-D video content from 3-D object rendering. Instead of transforming all pixels in real-time, the system divides the advertisement into identifiable objects and applies 3-D rendering only to those specific elements, reducing the overall computational burden while maintaining visual quality.
Solution Approach 2:
The patent transitions from 2-D video processing to 3-D object rendering by introducing a library of pre-modeled 3-D objects. These objects are overlaid onto the 2-D video background, creating a composite 3-D enhanced advertisement that leverages pre-computed 3-D data rather than real-time pixel transformation.
2Adaptability or versatility
If 3-D video standards are implemented in commercial broadcasting systems, then 3-D video capability is improved, but data transmission volume becomes overwhelming for delivery systems
Solution Approach 1:
The patent extracts only the essential 3-D elements (key objects and visual effects) from a full 3-D video production and transmits them as separate data streams. The majority of the advertisement content remains in 2-D format, significantly reducing the volume of 3-D data that needs to be transmitted while still delivering the 3-D visual enhancement effect.
Solution Approach 2:
The patent uses a library of pre-modeled 3-D objects that can be reused across multiple advertisements and broadcasts. Instead of transmitting unique 3-D data for every video element, the system references and renders copies of standardized 3-D objects from the library, reducing redundant data transmission.
3Productivity
If extensive hardware upgrades are implemented to support real-time 3-D video processing, then processing capability is improved, but system cost and complexity increase
Solution Approach 1:
The patent performs 3-D object modeling, rendering, and optimization in advance during the advertisement production phase. The pre-rendered 3-D objects are stored in a library with optimized data structures that enable efficient playback and compositing. This preliminary processing eliminates the need for complex real-time 3-D rendering hardware during broadcast.
Solution Approach 2:
The patent introduces a 3-D object library as an intermediary between the 2-D video source and the final 3-D enhanced output. This library contains pre-processed 3-D data that acts as a bridge, allowing standard broadcasting hardware to produce 3-D enhanced advertisements without requiring specialized real-time 3-D rendering capabilities.
Data Source
AI summary
A method and system for 3-D enhanced advertising for TV broadcast of 2-D video is disclosed. In one embodiment, a method for providing enhanced advertising of a 2-D video broadcast, comprises receiving the 2-D video broadcast containing a 2-D advertisement having an image. The image is identified within the advertisement. A matching 3-D object in an image library is used; wherein the library comprises one or more 3-D objects. The matching 3-D object is used to generate an advertisement, wherein the advertisement has a 3-D highlighted rendering of the image.