3D Digital Asset Display Control via Engagement Objectives
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Solution Overview
Problem
Conventional digital advertising systems face inefficiencies due to reliance on third-party cookies, lack of advertiser control over ad placement, and ineffective keyword-based advertising, leading to wasteful and inefficient ad campaigns, especially in mobile applications where cookies are restricted.
Innovation Solution
An objective-based advertisement placement platform that uses 3D online environments to display branded smart objects, allowing advertisers to set engagement rules and determine user engagement scores to control ad display, ensuring ads are shown to the intended audience and measuring campaign effectiveness.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If third-party cookies are used for advertising tracking, then user targeting and ad placement control are improved, but system reliability deteriorates due to cookie restrictions in mobile applications
Solution Approach 1:
The patent introduces an intermediary system that uses device identifiers and contextual data as mediators between advertisers and users, replacing the direct cookie-based tracking mechanism. This intermediary approach enables cross-platform tracking without relying on browser cookies, solving the reliability issue in mobile applications while maintaining adaptability across different devices and platforms.
2Measurement precision
If keyword-based advertising is used, then advertiser control over ad content is improved, but measurement precision deteriorates due to inability to determine advance engagement effectiveness
Solution Approach 1:
The patent implements feedback mechanisms that track user engagement with ads in real-time and provide measurable data on ad effectiveness. By collecting and analyzing engagement data, the system can determine advance whether advertising will generate meaningful results, improving measurement precision while the modular feedback structure keeps system complexity manageable.
3Productivity
If ads are displayed continuously to maximize visibility, then advertising coverage is improved, but loss of energy increases due to uninterrupted ad display
Solution Approach 1:
The patent applies periodic action by displaying ads at strategically determined intervals rather than continuously. The system uses engagement data and user behavior patterns to schedule ad displays optimally, maintaining advertising coverage while reducing energy consumption by avoiding unnecessary continuous display and enabling power-saving modes during low-engagement periods.
Data Source
AI summary
In one embodiment, a system is configured to receive an objective related to a placement of at least one 3D digital asset, determine whether the objective has been achieved by the user of the client computer machine, the objective determined based on receiving engagement metric data from a client computer machine, and prevent display of the at least one 3D digital asset on the graphical user interface for a predetermined period of time, when it is determined that the objective has been achieved by the user.