3D Display Cup Base With Convex Mirror Optical Illusion
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Solution Overview
Problem
There is a challenge in creating innovative packaging designs that achieve new imagery effects without increasing costs, particularly for consumer products where applying reflective materials to exterior surfaces is undesirable or ineffective.
Innovation Solution
The use of a visual display assembly in containers, including a convex mirror element and a framing element with a primary image positioned proximate to the reflective surface, creates a multi-dimensional display by combining image components attached to or provided as part of the device, allowing for optical illusions and animations while maintaining low costs and supporting conventional manufacturing techniques.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If reflective materials are applied to exterior surfaces of containers, then three-dimensional effects and shelf appeal are improved, but manufacturing complexity and cost increase
Solution Approach 1:
Instead of applying reflective materials to the exterior surface of the container, the patent inverts the approach by placing a reflective layer on the interior surface of the container bottom. This interior reflective surface works with transparent or translucent container walls to create the same three-dimensional optical effects without requiring exterior modification, thereby reducing manufacturing complexity while maintaining shelf appeal.
Solution Approach 2:
The patent transitions from two-dimensional exterior surface decoration to a three-dimensional optical effect by placing the reflective layer inside the container. This allows light to interact with the reflective surface and container contents, creating depth perception and three-dimensional imagery that appears to float within the container, achieving enhanced visual appeal through dimensional transformation.
2Adaptability or versatility
If complex packaging designs with multiple image layers are created, then consumer engagement and shelf appeal are improved, but production cost increases
Solution Approach 1:
The container serves multiple functions: it contains the product, provides structural support, and acts as an optical display device. The transparent/translucent container walls and interior reflective layer work together to create three-dimensional effects, eliminating the need for separate packaging components and reducing production costs while enhancing consumer engagement.
Solution Approach 2:
The container's own structure (transparent walls and interior reflective bottom) is utilized to create the optical display effects, rather than requiring additional external components. The container essentially displays the product using its own structural elements, reducing the need for separate display mechanisms and lowering production costs.
3Ease of manufacture
If conventional manufacturing techniques are used, then production cost is controlled, but innovative optical effects are limited
Solution Approach 1:
The patent achieves innovative optical effects by changing the parameters of conventional manufacturing - specifically, by applying a reflective layer to the interior surface of the container bottom rather than the exterior. This parameter change in layer placement, combined with selecting transparent or translucent container materials, enables three-dimensional optical effects using standard manufacturing processes, thus maintaining cost control while expanding optical capabilities.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
This solution effectively enhances shelf appeal by creating engaging, multi-dimensional displays that appear to float within the container, entertaining consumers and encouraging beverage consumption, while being cost-effective and compatible with conventional manufacturing processes.
Implementation Method 1
a mirror element with a reflective surface that is convex relative to the front sidewall
Data Source
AI summary
An optical illusion device such as a drinking glass/cup for providing a multi-dimensional visual display. The device includes a body with tubular sidewalls extending from an opening at a first end to an opening at a second end. A base assembly is provided at the second end. The base assembly includes a top wall, a bottom wall, and a sidewall that together form or define an inner chamber. A visual display assembly is provided with a mirror element with a convex reflective surface or mirror positioned within the chamber with the reflective surface facing the top wall of the base assembly. A primary image element is provided proximate to the reflective surface such that the primary image and mirror element can be observed via the opening in the body. A framing element is included proximate to the top wall of the base assembly including background images facing the reflective surface.