3D Digital Smart Objects for Precise Ad Placement

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Solution Overview

Problem

Conventional digital advertising systems rely on keyword-based methods, leading to ineffective and wasteful advertising due to lack of control over content placement and inability to determine meaningful results, often resulting in fake or mistaken clicks, which are detrimental to advertisers.

Innovation Solution

The generation of three-dimensional (3D) digital smart objects that can be used across various digital platforms, allowing for customizable and relevant content creation and measurement, enabling advertisers to determine their intended audience and track user interactions within a 3D environment.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If keyword-based advertising methods are used, then advertising placement is simple, but advertising effectiveness deteriorates due to lack of control over content placement and inability to determine meaningful results

Engineering Contradiction:

Improveadvertising placement simplicityVSAvoidadvertising effectiveness

Core Design Contradiction:

Ease of manufactureVSReliability

Solution Approach 1:

The patent transitions from traditional 2D digital advertising to 3D immersive environments, allowing advertisers to place content within three-dimensional virtual spaces. This dimensional change enables precise control over content placement while maintaining measurability through tracking user interactions within the 3D environment, thereby resolving the contradiction between placement simplicity and advertising effectiveness.

Inventive Principle:

Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The patent implements comprehensive tracking and measurement systems that provide feedback on user interactions with advertised content in 3D environments. By monitoring user behavior, engagement metrics, and interaction data, the system enables advertisers to determine meaningful results and optimize advertising effectiveness, eliminating the feedback void present in traditional keyword-based methods.

Inventive Principle:

Principle #23Feedback

2Ease of manufacture

If HTTP cookies are used for user tracking, then user data collection is straightforward, but advertising effectiveness deteriorates due to fake or mistaken clicks and inability to determine meaningful results

Engineering Contradiction:

Improveuser data collection simplicityVSAvoiduser interaction accuracy

Core Design Contradiction:

Ease of manufactureVSReliability

Solution Approach 1:

The patent introduces 3D digital avatars and virtual environment interactions as intermediaries between advertisers and users. Instead of relying on cookies that are susceptible to fake clicks, the system uses measurable interactions within the 3D environment (such as avatar movements, object manipulations, and spatial engagements) to determine genuine user interest and meaningful results.

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent replaces the mechanical cookie-based tracking system with a 3D interaction-based measurement system. By substituting the abstract cookie mechanism with concrete 3D spatial interactions and user behavior tracking in immersive environments, the system eliminates fake or mistaken clicks while maintaining ease of data collection through automated interaction monitoring.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

3Ease of manufacture

If advertisers provide content for advertisements, then advertising content creation is straightforward, but advertising effectiveness deteriorates because the advertiser has no control over where or how the content would be displayed

Engineering Contradiction:

Improvecontent creation simplicityVSAvoidcontent placement flexibility

Core Design Contradiction:

Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The patent implements dynamic content placement within 3D environments, allowing advertisers to control where and how their content is displayed based on real-time user context, environment, and interaction patterns. The system dynamically adjusts content positioning, scale, and presentation to optimize effectiveness while maintaining adaptability across different virtual spaces and user scenarios.

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The patent enables advertisers to control the specific local characteristics of content placement within 3D environments. By allowing precise control over content position, orientation, scale, and interaction properties in specific spatial locations, the system maintains both content creation simplicity and placement flexibility, enabling tailored advertising experiences in different virtual contexts.

Inventive Principle:

Principle #3Local quality

Data Source

PatentUS20240144628A1Methods and systems for generating digital objects for collecting data in a three-dimensional environment

Publication Date: 2024.05.02 TRIVVER INC

AI summary

Using various embodiments, methods and systems for generating three-dimensional (3D) digital objects that can collect data are described. In one embodiment, a system can receive a 3D placeholder in a development platform of a 3D environment, receive an asset into the 3D placeholder, and associate the 3D placeholder with scripts that determine user interaction with the asset or viewability thereof, thereby generating a 3D digital object in the development platform of the 3D environment.