3D Gift Card Packaging with Collapsible Glasses

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Solution Overview

Problem

Existing gift cards lack distinguishing features that appeal to customers, particularly those interested in 3D online games, making them less attractive and failing to effectively associate with the online community.

Innovation Solution

Incorporating three-dimensional (3D) images and 3D viewers, such as collapsible 3D glasses, into the design of stored value products, packaging, and displays to create a unique and interactive experience that aligns with the theme of 3D games, allowing customers to view 3D images and codes for redemption.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If traditional flat gift card designs are used, then manufacturing is simple and cost-effective, but the products lack distinguishing features and customer appeal

Engineering Contradiction:
Improvemanufacturing simplicityVSAvoidproduct distinguishability
Core Design Contradiction:
Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The patent transitions from traditional two-dimensional flat gift card designs to three-dimensional structures by incorporating pop-up elements, layered components, and立体 packaging. This dimensional enhancement creates visually striking products that stand out on retail shelves while maintaining manufacturing feasibility through established paper engineering and assembly techniques.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The gift card system is divided into multiple functional segments including the card itself, separate packaging components, redeemable items, and interactive elements. This segmentation allows each component to be optimized independently for both manufacturing efficiency and customer engagement, resolving the contradiction between simplicity and distinguishability.

Inventive Principle:
Principle #1Segmentation

2Adaptability or versatility

If complex 3D structures and interactive elements are added to gift cards, then customer appeal and distinguishability improve, but manufacturing complexity and cost increase

Engineering Contradiction:
Improveproduct attractivityVSAvoidmanufacturing complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

Complex 3D structures are pre-assembled and pre-configured during the manufacturing process rather than requiring complex real-time assembly. Pop-up elements, layered components, and interactive mechanisms are prepared in advance as integrated units, reducing final assembly complexity while maintaining high customer appeal.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent employs cost-effective materials and disposable components for 3D structures and interactive elements. By using affordable paper engineering, cardstock, and simple mechanical components, the design achieves high visual appeal and customer engagement without proportionally increasing manufacturing costs.

Inventive Principle:
Principle #27Cheap short-living objects (Disposable)

3Ease of operation

If redeemable items and interactive components are included in packaging, then customer engagement and community association improve, but packaging complexity and handling difficulty increase

Engineering Contradiction:
Improvecustomer interactionVSAvoidpackaging complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The packaging design merges the gift card, redeemable items, and interactive components into a single integrated structure. This consolidation allows customers to access all features through unified interactions while simplifying handling and distribution logistics compared to separate components.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The packaging incorporates self-explanatory design elements and intuitive interaction mechanisms that guide customers through the redemption process without requiring external assistance. Clear instructions, visible component relationships, and straightforward assembly enable customers to independently engage with all features despite increased packaging complexity.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS8500028B2Stored value products, packages, three-dimensional (3D) glasses and methods related thereto
Publication Date: 2013.08.06 DISNEY ENTERPRISES INC
  • US8500028B2 patent drawing
  • US8500028B2 patent drawing
  • US8500028B2 patent drawing

AI summary

Stored value products, their packages, packaging content, displays, and associated methods for providing the same, are described. The stored value products described herein include gift cards having one or more 3D images and 3D glasses. The stored value product packing described herein include gift card package having one or more 3D images. The packaging content described herein includes collapsible 3D glasses. The displays described herein include displays having one or more 3D images and sample 3D viewers. Methods for production and use of the stored products, their packages, packaging content, and displays are also described.