3D Model Feature Point Rendering for E-commerce Media
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Solution Overview
Problem
Generating high-quality product media in e-commerce is resource-intensive and expensive, requiring professional photographers, videographers, and graphic designers, and does not allow for personalized content based on customer interests.
Innovation Solution
A system and method for generating digital media using pre-existing 3D models, where feature points of a product are determined based on user interactions and rendered to create personalized product media, including images and videos, reducing the need for professional content creation and allowing for real-time customization.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Manufacturing precision
If professional photographers and videographers are used to create product media, then the quality of product media is improved, but the production cost and time increase
Solution Approach 1:
The patent uses pre-existing 3D product models as digital copies of physical products to generate product media. Instead of photographing physical products, the system renders images and videos from 3D models, eliminating the need for physical product photography while maintaining visual quality. This resolves the contradiction by providing high-quality media without the time-consuming process of professional photography.
Solution Approach 2:
The patent replaces the mechanical system of physical photography (cameras, lighting equipment, physical product handling) with a computational rendering system. The rendering engine generates product media digitally from 3D models, substituting physical capture methods with algorithmic generation. This eliminates production time constraints while maintaining or improving media quality through digital manipulation capabilities.
2Manufacturing precision
If professional photographers and videographers are used to create product media, then the quality of product media is improved, but the production cost increases
Solution Approach 1:
By using 3D model copies instead of physical products for media creation, the system eliminates recurring costs associated with professional photography services, studio rentals, and physical product shipping. The one-time creation of 3D models provides unlimited rendering capability, significantly reducing production costs while maintaining quality through digital refinement.
Solution Approach 2:
The patent changes the fundamental parameter of media creation from physical capture to digital rendering. This parameter change transforms the cost structure from variable costs (per photograph/video session) to fixed costs (3D model creation), enabling unlimited media generation at minimal marginal cost while maintaining or improving quality through algorithmic control.
3Loss of information
If full 3D product models are transmitted to customer devices, then the completeness of product information is improved, but the file size and computational requirements increase
Solution Approach 1:
The patent extracts only the essential visual information needed for product presentation from the complete 3D model. Instead of transmitting entire 3D models with all their geometric and textural data, the system renders specific views and features as 2D images or simplified videos. This extraction provides sufficient product information for customer evaluation while dramatically reducing file size and computational requirements.
Solution Approach 2:
The patent segments the product information transmission by delivering pre-rendered visual content (images and videos) separately from the complete 3D model data. This segmentation allows customers to receive and view product media quickly with minimal bandwidth and processing requirements, while the full 3D model remains available on the server for advanced interactions if needed. The segmented approach balances information completeness with resource efficiency.
Data Source
AI summary
Generating and storing digital media can be resource intensive processes. Some systems and methods disclosed herein relate to generating digital media using a pre-existing three-dimensional (3D) model of an object and feature points of the object. According to an embodiment, a method includes an e-commerce platform receiving a request for digital media depicting an object. In response to the request, the e-commerce platform may obtain a 3D model corresponding to the object and data pertaining to one or more feature points of the object. The one or more feature points may correspond to respective views of the 3D model. The e-commerce platform may then generate the digital media based on the 3D model and the one or more feature points, where the digital media could include renders of the 3D model depicting the one or more feature points.