3D Model Overlays for Interactive 2D Video Content
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Solution Overview
Problem
The integration of 3D overlays into 2D video content faces challenges such as seamless blending, dynamic responsiveness, platform compatibility, and measuring user engagement, with existing interactive features being limited in availability and user-specific interaction.
Innovation Solution
A 3D system (3DS) detects user interactions with objects in 2D content, retrieves and displays 3D models based on object attributes, allows user manipulation of these models, and provides additional data or prompts for further interaction, enhancing immersion and engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If 3D overlays are integrated into 2D video content, then user engagement and immersion are improved, but processing complexity and device compatibility challenges increase
Solution Approach 1:
The system segments the interactive experience by separating 2D video content from 3D overlay elements. The 3D models are rendered independently and superimposed on the 2D video feed, allowing each component to be processed separately. This segmentation reduces overall processing complexity while maintaining enhanced user engagement through the combination of both dimensions.
Solution Approach 2:
The patent applies dimensionality change by overlaying three-dimensional graphical elements onto two-dimensional video content. This creates a hybrid display mode that enhances immersion and engagement without requiring a complete transition to 3D, thus managing processing complexity by building upon the existing 2D foundation rather than replacing it entirely.
2Ease of operation
If interactive 3D elements are added to video content, then user interaction capability is improved, but system complexity and implementation difficulty increase
Solution Approach 1:
The system achieves universality by designing 3D overlays that can be implemented across multiple platforms and devices without requiring specialized hardware. The graphical user interface and interaction mechanisms are standardized to work across different operating systems and device types, reducing implementation difficulty while maintaining broad user interaction capability.
Solution Approach 2:
The patent introduces a graphical user interface as an intermediary layer between the user and the underlying complex 3D rendering system. This interface abstracts complex interactions into simple, intuitive controls, improving ease of operation while shielding users from the underlying system complexity.
3Speed
If 3D models are rendered in real-time during video playback, then dynamic responsiveness is improved, but processing power requirements and performance impact increase
Solution Approach 1:
The system applies preliminary action by pre-rendering 3D models and preparing them for display before actual user interaction occurs. This allows the heavy computational work to be done in advance, reducing real-time processing power requirements while maintaining dynamic responsiveness when users interact with the overlays during video playback.
Data Source
AI summary
Systems and methods are provided for generating and providing for display overlays of 3D models during display of two-dimensional (2D) content items at computing devices. At a user interface of a computing device, during display of a 2D content item, a user interaction associated with a first object displayed in the 2D content item is received. The first object is determined to be displayed in a threshold number of consecutive frames of the 2D content item. The first object and at least one attribute of the first object is identified. A 3D model of a second object based on the at least one attribute of the first object is retrieved. An overlay of the 3D model of the second object is provided for display during at the computing device during display of the 2D content item.