3D Object Advertising Integration in Virtual Gaming Systems
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Solution Overview
Problem
Current multiplayer video game systems lack effective methods for monetizing gameplay interactions and user engagement through targeted advertising, failing to fully leverage user data and game environments for revenue generation.
Innovation Solution
A computer-implemented method integrating an application programming interface (API) within video or online games to display targeted advertisements on 3D or 4D objects, allowing for user compensation based on ad views, with features including exclusive contracts, monitoring, and dynamic pricing, applicable to virtual and augmented reality applications.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If traditional advertising methods are used in video games, then advertising revenue can be generated, but user engagement and gameplay quality deteriorate due to intrusive ads
Solution Approach 1:
The patent merges advertising content with in-game objects by applying advertisement images to 3D objects within the game environment. This integration allows ads to be displayed as part of the game world rather than as separate intrusive elements, thereby generating revenue while maintaining user engagement.
Solution Approach 2:
The patent transitions from traditional 2D advertising displays to 3D advertising by projecting advertisement images onto three-dimensional objects within the virtual game environment. This dimensional transformation creates more immersive and less intrusive advertising experiences that maintain gameplay quality.
2Ease of manufacture
If generic advertising is displayed, then advertising implementation is simple, but marketing effectiveness decreases due to lack of targeting
Solution Approach 1:
The patent applies different advertisement images to different 3D objects based on their specific characteristics, locations, and associations with particular game features. This localized approach allows for targeted advertising where specific ads are matched to specific in-game objects, improving marketing effectiveness while maintaining implementation simplicity.
Solution Approach 2:
The patent implements a system that tracks user interactions with advertised objects and uses this feedback data to optimize advertising placement and selection. By monitoring which ads receive the most engagement and how users interact with them, the system can refine its targeting strategy to improve marketing effectiveness.
3Measurement precision
If user data is collected for targeted advertising, then marketing precision improves, but user privacy concerns increase
Solution Approach 1:
The patent enables users to actively participate in the advertising process by selecting which ads they want to view and which in-game objects they want to associate with advertisements. This self-service approach gives users control over their data and advertising preferences, reducing privacy concerns while maintaining marketing precision through user-provided information.
Solution Approach 2:
The patent implements opt-in mechanisms where users预先 (in advance) consent to specific advertising arrangements before they occur. By seeking user permission beforehand and allowing them to define their preferences, the system collects only the data necessary for targeted advertising while respecting user privacy and giving them control over their information.
Data Source
AI summary
The present disclosure relates to a system and method for use with video and online gaming. Embodiments may include providing, using at least one processor, a video game or online game and integrating an application programming interface with the video game or online game. Embodiments may include displaying an advertisement on a three dimensional (“3D”) or four dimensional (“4D”) object associated with the video game or online game.