3D Virtual Environment for Contextual Ad Targeting
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Solution Overview
Problem
Conventional web-based advertising is limited by finite screen real estate and a reliance on click-through models, which restricts the amount of information that can be presented to users and often fails to target the correct audience effectively.
Innovation Solution
A system that evaluates user activity during browsing sessions to identify intent and presents contextual, packaged offers or complementary items through multi-scale image analysis and 3D virtual environments, allowing for seamless panning and zooming, to provide relevant advertisements and offers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If fixed spatial scale images are used in conventional web-based advertising, then the advertising system is simple to implement, but the amount of information that can be presented to users is limited by finite screen real estate
Solution Approach 1:
The patent transitions from 2D fixed spatial scale images to 3D virtual environments that can be explored through panning and zooming. This dimensional change allows advertisers to present much more information within the same screen real estate by enabling users to navigate through three-dimensional product displays, view items from multiple angles, and access additional product details without requiring more physical screen space.
2Reliability
If ads are pre-identified and placed in pre-determined locations based on potential traffic, then the advertising placement process is automated and efficient, but the targeting accuracy to the correct audience is reduced
Solution Approach 1:
The patent incorporates real-time feedback mechanisms by monitoring user interactions with the 3D virtual environment. The system tracks which products users view, how long they spend examining items, and their navigation patterns within the virtual store. This feedback is used to dynamically adjust and refine ad targeting, allowing the system to identify and present relevant packaged offers to the correct audience while maintaining automated operation.
3Productivity
If click-through advertising model is used, then the advertising mechanism is simple and widely compatible, but the user engagement and transaction likelihood are reduced
Solution Approach 1:
The patent implements preliminary action by presenting packaged offers and complementary products directly within the 3D virtual environment before users complete their purchase. Instead of requiring users to click through to separate ad pages, the system proactively displays relevant product bundles, accessories, and promotional offers in the user's current viewing context, allowing users to make informed decisions and complete transactions more efficiently without leaving the immersive environment.
Data Source
AI summary
The claimed subject matter provides a system and/or a method that facilitates communicating intent-related data to a user. A display engine can enable exploration of a portion of image data during a browsing session. An intent component can receive a portion of data related to the browsing session, wherein the portion of data is at least one of a collection of browsing history or a portion of data displayed during a browsing session. The intent component can further evaluate the portion of data to ascertain a combined intent of a user. A selective ad component can infer an incompleteness of the combined intent to trigger a pre-qualification for an offer related to at least one of an item or service that fulfills the incompleteness.