3D Virtual Merchandise Display for Retail Browsing
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Solution Overview
Problem
The presentation and layout of merchandise on websites can lead to user fatigue and decreased conversion rates due to the need for multiple page scrolls and limited comparison of items, as well as slow loading times for product information pages.
Innovation Solution
A computing system that filters and groups large volumes of image-based data to optimize the display of retail merchandise, allowing users to view a manageable subset of items efficiently without scrolling, using algorithms for clustering and folksonomy to generate a hierarchical tagging system and 3D object-based display, which enables prominent display of relevant items and pre-loads item description panels for quick access.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If multiple pages are used to display all merchandise items, then the quantity of items that can be displayed is improved, but user fatigue increases and conversion rate decreases
Solution Approach 1:
The patent transitions from a traditional linear 2D webpage layout to a 3D virtual environment where merchandise items are displayed on surfaces of three-dimensional objects. This dimensional change allows users to view numerous items simultaneously in an immersive space, eliminating the need for multiple page scrolls while maintaining comprehensive item visibility.
2Ease of operation
If only a few items are displayed on each page, then user fatigue is reduced, but the quantity of items visible and ability to compare items is limited
Solution Approach 1:
By creating a 3D virtual shopping environment, the system enables display of a large quantity of items across multiple surfaces and angles simultaneously. Users can rotate and explore the 3D space to view numerous merchandise items without the cognitive overload of traditional flat layouts, thus maintaining ease of operation while significantly increasing item visibility.
3Loss of information
If product information page loads completely before display, then information completeness is improved, but loading time increases and browsing speed decreases
Solution Approach 1:
The system pre-loads and caches product information data in advance within the 3D virtual environment. When users navigate to the virtual shopping space, merchandise items are already populated with their information panels, eliminating the need for time-consuming page loads during browsing. This preliminary action ensures both information completeness and rapid access.
4Device complexity
If traditional webpage layout is used, then implementation simplicity is maintained, but user engagement and conversion rate are negatively affected
Solution Approach 1:
The patent implements a 3D virtual shopping environment that replaces traditional 2D webpage layouts. This dimensional transformation creates an immersive and engaging shopping experience that significantly improves user interaction and conversion rates. While the implementation is more complex than traditional webpages, the substantial improvement in user engagement and sales performance justifies the increased complexity.
Data Source
AI summary
A computer-implemented method for providing instructions for displaying items. The computer-implemented method includes receiving a request to display items at a device; and providing instructions for displaying the items on a three-dimensional shape such that a manageable number of items are able to be displayed for browsing.