Absorbent Article Graphics for Translucent Pouch Silhouette Concealment

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Solution Overview

Problem

Existing absorbent article wrappers/pouches fail to adequately hide the silhouette of the absorbent articles due to their transparency and lack of sufficient aesthetic matching with the articles, leading to unwanted visibility.

Innovation Solution

A compound coordinated graphic is created by using a first graphic on the absorbent article and a second graphic on the pouch, where the complexity values of the two graphics differ significantly, ensuring the absorbent article silhouette is hidden while maintaining a high-quality appearance.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If translucent wrapper/pouch materials are used, then manufacturing cost is reduced and aesthetic appearance is improved, but the silhouette of the absorbent article becomes visible

Engineering Contradiction:
Improvewrapper material costVSAvoidarticle silhouette visibility
Core Design Contradiction:
Ease of manufactureVSLoss of information

Solution Approach 1:

The patent applies color and graphic patterns to both the absorbent article and the translucent wrapper/pouch. By carefully selecting colors and designing graphics that work together, the combination creates a coordinated appearance that maintains the aesthetic benefits of translucent packaging while concealing the article silhouette through visual integration

Inventive Principle:
Principle #32Color changes

Solution Approach 2:

The patent applies different graphic patterns to different regions of the absorbent article and wrapper/pouch. The graphics are strategically designed to create visual distraction and integration at specific locations, ensuring that the silhouette is concealed while maintaining overall aesthetic appeal

Inventive Principle:
Principle #3Local quality

2Loss of information

If matching graphics and colors are added to the wrapper/pouch and absorbent article, then the absorbent article silhouette is hidden, but the wrapper/pouch silhouette is highlighted

Engineering Contradiction:
Improvearticle silhouette visibilityVSAvoidpouch silhouette visibility
Core Design Contradiction:
Loss of informationVSShape

Solution Approach 1:

The patent merges the graphics on the absorbent article with the graphics on the wrapper/pouch to create a unified, coordinated design. By integrating the two graphic systems so they work together rather than separately, the wrapper/pouch silhouette blends with the article graphics, preventing the wrapper from standing out as a distinct shape

Inventive Principle:
Principle #5Merging (Combining)

3Shape

If graphic patterns are added to highlight the absorbent article, then aesthetic appearance is improved, but the silhouette becomes more visible through the wrapper

Engineering Contradiction:
Improveaesthetic appearanceVSAvoidarticle silhouette visibility
Core Design Contradiction:
ShapeVSLoss of information

Solution Approach 1:

The patent uses color coordination between the absorbent article graphics and the wrapper/pouch graphics to create visual integration. The colors are selected and matched so that the article graphics blend with the wrapper graphics when viewed through the translucent material, maintaining aesthetic appeal while concealing the silhouette

Inventive Principle:
Principle #32Color changes

Solution Approach 2:

The patent applies specific graphic patterns at strategic locations on the absorbent article that correspond to the wrapper graphics. This localized graphic placement creates visual integration points that conceal the article shape while maintaining aesthetic design

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS8939955B2Absorbent article with contrasting wrapper graphics
Publication Date: 2015.01.27 KIMBERLY CLARK WORLDWIDE INC
  • US8939955B2 patent drawing
  • US8939955B2 patent drawing
  • US8939955B2 patent drawing

AI summary

A product includes an absorbent article contained within a pouch. The absorbent article includes a first graphic and the pouch includes a second graphic which is different than the first graphic. The pouch is at least partially translucent and the absorbent article is arranged in the pouch such that at least a portion of the first graphic is visible through the pouch. The first graphic defines a first complexity value and the second graphic defines a second complexity value wherein the difference between the first complexity value and the second complexity value is at least 1.2.