Disposable Absorbent Articles With Developmental Graphics Sequence

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Solution Overview

Problem

Disposable absorbent articles, such as diapers, often have a single graphic design that does not suit varying age levels of wearers, leading to inappropriate designs for newborns, toddlers, and older children, particularly those with bedwetting issues, who require more discreet and age-appropriate products.

Innovation Solution

The development of disposable absorbent articles with a sequence of graphics corresponding to a wearer's stages of development, including designs for newborns, toddlers, and older children, along with varying chassis configurations and color schemes to match emotional and cognitive maturity, such as white for newborns, partially colored for toddlers, and substantially colored for older children to resemble underwear.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a single graphic design is used across all sizes of disposable absorbent articles, then manufacturing and inventory management are simplified, but the design becomes inappropriate for varying age levels of wearers

Engineering Contradiction:
Improveadaptability to different age levelsVSAvoidproduct line complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent segments the absorbent article line into distinct size categories (newborn, infant, toddler, etc.) and assigns age-appropriate graphic designs to each segment. This allows the product line to adapt to different age levels while maintaining manageable complexity through systematic categorization.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Different graphic designs and color schemes are applied to different size segments of the absorbent article line based on the typical age and preferences of wearers in each size category. Newborn articles use simple white or pastel designs, while toddler articles use more colorful and engaging graphics.

Inventive Principle:
Principle #3Local quality

2Object-affected harmful factors

If traditional diaper graphics are used for older children with bedwetting issues, then manufacturing remains simple, but the wearer experiences embarrassment and social stress

Engineering Contradiction:
Improvesocial stress and embarrassmentVSAvoiddesign variety for different wearers
Core Design Contradiction:
Object-affected harmful factorsVSAdaptability or versatility

Solution Approach 1:

The patent changes the graphic design parameters (colors, patterns, themes) for absorbent articles intended for older children and adults with bedwetting issues. These articles feature designs that resemble underwear rather than traditional diapers, using more sophisticated color schemes and patterns that reduce social stigma.

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

Instead of making older children wear traditional diaper designs, the patent inverts the approach by designing articles that look more like underwear or athletic wear, thereby normalizing the appearance and reducing embarrassment for wearers who need these products into adolescence.

Inventive Principle:
Principle #13The other way round (Inversion)

Data Source

PatentUS11110015B2Array of disposable absorbent articles having a sequence of graphics corresponding to a wearer's stages of development
Publication Date: 2021.09.07 PROCTER & GAMBLE CO
  • US11110015B2 patent drawing

AI summary

An array of disposable absorbent articles comprising a sequence of graphic designs corresponding to a wearer's stage of development.