Coordinated Absorbent Product and Pouch Visual Design
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Solution Overview
Problem
Disposable absorbent products, such as sanitary napkins and incontinence pads, lack visual coordination with their packaging, leading to an unappealing appearance that may stigmatize users and fail to provide emotional support, especially for women, and are not aesthetically matched with other personal care items.
Innovation Solution
A visually coordinated absorbent product is designed by matching visual characteristics like color, embossment, and printing between the absorbent article and its packaging, creating a cohesive and high-quality appearance that also provides emotional benefits and discretion.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional solid color combinations are used for absorbent articles, then the sanitary appearance and functional recognition are improved, but the aesthetic appeal and emotional support deteriorate
Solution Approach 1:
The patent applies color changes by transitioning from traditional solid color combinations (white with pink or blue stripes) to coordinated multi-color patterns that include feminine colors (pink, purple, yellow) combined with neutral colors (white, gray, black). The absorbent article incorporates these coordinated color patterns in its various components (outer cover, body side liner, absorbent core) to simultaneously achieve sanitary appearance recognition and aesthetic appeal with emotional support.
2Adaptability or versatility
If absorbent article components are individually designed without coordination, then the manufacturing flexibility is improved, but the overall product quality perception deteriorates
Solution Approach 1:
The patent applies parameter changes by establishing coordinated design parameters across multiple components of the absorbent article. The outer cover, body side liner, and absorbent core are designed with coordinated color patterns, textures, and visual characteristics that create a unified appearance. This coordination maintains manufacturing flexibility while significantly improving overall product quality perception and giving consumers confidence that components were designed together as a cohesive product.
3Object-affected harmful factors
If heavy uniform embossed film material is used for pouch masking, then the discretion and hidden appearance are improved, but the packaging cost increases
Solution Approach 1:
The patent applies composite materials by using coordinated color patterns and designs on the pouch packaging that match the absorbent article components. Instead of relying solely on heavy uniform embossed film material for masking, the pouch incorporates coordinated visual elements (colors, patterns) that provide discretion while allowing the use of lighter, less expensive packaging materials. The coordination between article components and pouch design achieves both discretion and cost efficiency.
Data Source
AI summary
A visually coordinated absorbent product includes a article component having a body side liner, a garment side outer cover and an absorbent core disposed between the body side liner and the garment side outer cover. The article component has at least a first and second visual characteristic, wherein the first visual characteristic is different than the second visual characteristic. The article component is disposed in a packaging component having at least the first and second visual characteristics. In one embodiment, the packaging component is an individual pouch sized and configured to hold a single, individual article component. In various embodiments, the visual characteristics can include color, embossment, printing, and/or side sealing.


